CINXE.COM

<!DOCTYPE html> <html class='v2 list-page' dir='ltr' itemscope='' itemtype='http://schema.org/Blog' lang='en' xmlns='http://www.w3.org/1999/xhtml' xmlns:b='http://www.google.com/2005/gml/b' xmlns:data='http://www.google.com/2005/gml/data' xmlns:expr='http://www.google.com/2005/gml/expr'> <head> <link href='https://www.blogger.com/static/v1/widgets/3566091532-css_bundle_v2.css' rel='stylesheet' type='text/css'/> <title> Google for Nonprofits Blog: Grants Program </title> <meta content='width=device-width, height=device-height, minimum-scale=1.0, initial-scale=1.0, user-scalable=0' name='viewport'/> <meta content='IE=Edge' http-equiv='X-UA-Compatible'/> <meta content='Google for Nonprofits Blog' property='og:title'/> <meta content='en_US' property='og:locale'/> <meta content='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' property='og:url'/> <meta content='Google for Nonprofits Blog' property='og:site_name'/>  <meta content='Google for Nonprofits Blog' property='og:title'/> <meta content='summary' name='twitter:card'/> <meta content='@googlenonprofit' name='twitter:creator'/> <link href='https://fonts.googleapis.com/css?family=Roboto:400italic,400,500,500italic,700,700italic' rel='stylesheet' type='text/css'/> <link href='https://fonts.googleapis.com/icon?family=Material+Icons' rel='stylesheet'/> <script src='https://ajax.googleapis.com/ajax/libs/jquery/1.11.3/jquery.min.js' type='text/javascript'></script>  <style id='page-skin-1' type='text/css'></style> <style id='template-skin-1' type='text/css'></style>  <meta content='text/html; charset=UTF-8' http-equiv='Content-Type'/> <meta content='blogger' name='generator'/> <link href='https://googlefornonprofits.blogspot.com/favicon.ico' rel='icon' type='image/x-icon'/> <link href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='canonical'/> <link rel="alternate" type="application/atom+xml" title="Google for Nonprofits Blog - Atom" href="https://googlefornonprofits.blogspot.com/feeds/posts/default" /> <link rel="alternate" type="application/rss+xml" title="Google for Nonprofits Blog - RSS" href="https://googlefornonprofits.blogspot.com/feeds/posts/default?alt=rss" /> <link rel="service.post" type="application/atom+xml" title="Google for Nonprofits Blog - Atom" href="https://www.blogger.com/feeds/1304166454929350749/posts/default" />  <meta content='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' property='og:url'/> <meta content='Google for Nonprofits Blog' property='og:title'/> <meta content='You're changing the world. We want to help.' property='og:description'/>  <base target='_self'/> <style> html { font-family: Roboto, sans-serif; -moz-osx-font-smoothing: grayscale; -webkit-font-smoothing: antialiased; } body { padding: 0; /* This ensures that the scroll bar is always present, which is needed */ /* because content render happens after page load; otherwise the header */ /* would "bounce" in-between states. */ min-height: 150%; } h2 { font-size: 16px; } h1, h2, h3, h4, h5 { line-height: 2em; } html, h4, h5, h6 { font-size: 14px; } a, a:visited { color: #4184F3; text-decoration: none; } a:focus, a:hover, a:active { text-decoration: none; } .Header { margin-top: 15px; } .Header h1 { font-size: 32px; font-weight: 300; line-height: 32px; height: 42px; } .header-inner .Header .titlewrapper { padding: 0; margin-top: 30px; } .header-inner .Header .descriptionwrapper { padding: 0; margin: 0; } .cols-wrapper { margin-top: 56px; } .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 60px; } .header-inner { height: 256px; position: relative; } html, .header-inner a { color: #212121; color: rgba(0,0,0,.87); } .header-inner .google-logo { display: inline-block; background-size: contain; z-index: 1; height: 46px; overflow: hidden; margin-top: 4px; margin-right: 8px; } .header-left { position: absolute; top: 50%; -webkit-transform: translateY(-50%); transform: translateY(-50%); margin-top: 12px; width: 100%; } .google-logo { margin-left: -4px; } #google-footer { position: relative; font-size: 13px; list-style: none; text-align: right; } #google-footer a { color: #444; } #google-footer ul { margin: 0; padding: 0; height: 144px; line-height: 144px; } #google-footer ul li { display: inline; } #google-footer ul li:before { color: #999; content: "\00b7"; font-weight: bold; margin: 5px; } #google-footer ul li:first-child:before { content: ''; } #google-footer .google-logo-dark { left: 0; margin-top: -16px; position: absolute; top: 50%; } /** Sitemap links. **/ .footer-inner-2 { font-size: 14px; padding-top: 42px; padding-bottom: 74px; } .footer-inner-2 .HTML h2 { color: #212121; color: rgba(0,0,0,.87); font-size: 14px; font-weight: 500; padding-left: 0; margin: 10px 0; } .footer-inner-2 .HTML ul { font-weight: normal; list-style: none; padding-left: 0; } .footer-inner-2 .HTML li { line-height: 24px; padding: 0; } .footer-inner-2 li a { color: rgba(65,132,243,.87); } /** Archive widget. **/ .BlogArchive { font-size: 13px; font-weight: normal; } .BlogArchive .widget-content { display: none; } .BlogArchive h2, .Label h2 { color: #4184F3; text-decoration: none; } .BlogArchive .hierarchy li { display: inline-block; } /* Specificity needed here to override widget CSS defaults. */ .BlogArchive #ArchiveList ul li, .BlogArchive #ArchiveList ul ul li { margin: 0; padding-left: 0; text-indent: 0; } .BlogArchive .intervalToggle { cursor: pointer; } .BlogArchive .expanded .intervalToggle .new-toggle { -ms-transform: rotate(180deg); transform: rotate(180deg); } .BlogArchive .new-toggle { float: right; padding-top: 3px; opacity: 0.87; } #ArchiveList { text-transform: uppercase; } #ArchiveList .expanded > ul:last-child { margin-bottom: 16px; } #ArchiveList .archivedate { width: 100%; } /* Months */ .BlogArchive .items { max-width: 150px; margin-left: -4px; } .BlogArchive .expanded .items { margin-bottom: 10px; overflow: hidden; } .BlogArchive .items > ul { float: left; height: 32px; } .BlogArchive .items a { padding: 0 4px; } .Label { font-size: 13px; font-weight: normal; } .sidebar-icon { display: inline-block; width: 24px; height: 24px; vertical-align: middle; margin-right: 12px; margin-top: -1px } .Label a { margin-right: 4px; } .Label .widget-content { display: none; } .FollowByEmail { font-size: 13px; font-weight: normal; } .FollowByEmail h2 { background: url("data:image/png;base64,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"); background-repeat: no-repeat; background-position: 0 50%; text-indent: 30px; } .FollowByEmail .widget-content { display: none; } .searchBox input { border: 1px solid #eee; color: #212121; color: rgba(0,0,0,.87); font-size: 14px; padding: 8px 8px 8px 40px; width: 164px; font-family: Roboto, sans-serif; background: url("https://www.gstatic.com/images/icons/material/system/1x/search_grey600_24dp.png") 8px center no-repeat; } .searchBox ::-webkit-input-placeholder { /* WebKit, Blink, Edge */ color: rgba(0,0,0,.54); } .searchBox :-moz-placeholder { /* Mozilla Firefox 4 to 18 */ color: #000; opacity: 0.54; } .searchBox ::-moz-placeholder { /* Mozilla Firefox 19+ */ color: #000; opacity: 0.54; } .searchBox :-ms-input-placeholder { /* Internet Explorer 10-11 */ color: #757575; } .widget-item-control { margin-top: 0px; } .section { margin: 0; padding: 0; } #sidebar-top { border: 1px solid #eee; } #sidebar-top > div { margin: 16px 0; } .widget ul { line-height: 1.6; } /*main post*/ .post { margin-bottom:30px; } #main .post .title { margin: 0; } #main .post .title a { color: #212121; color: rgba(0,0,0,.87); font-weight: normal; font-size: 24px; } #main .post .title a:hover { text-decoration:none; color:#4184F3; } .message, #main .post .post-header { margin: 0; padding: 0; } #main .post .post-header .caption, #main .post .post-header .labels-caption, #main .post .post-footer .caption, #main .post .post-footer .labels-caption { color: #444; font-weight: 500; } #main .tr-caption-container td { text-align: left; } #main .post .tr-caption { color: #757575; color: rgba(0,0,0,.54); display: block; max-width: 560px; padding-bottom: 20px; } #main .post .tr-caption-container { line-height: 24px; margin: -1px 0 0 0 !important; padding: 4px 0; text-align: left; } #main .post .post-header .published{ font-size:11px; font-weight:bold; } .post-header .publishdate { font-size: 17px; font-weight:normal; color: #757575; color: rgba(0,0,0,.54); } #main .post .post-footer{ font-size:12px; padding-bottom: 21px; } .label-footer { margin-bottom: 12px; margin-top: 12px; } .comment-img { margin-right: 16px; opacity: 0.54; vertical-align: middle; } #main .post .post-header .published { margin-bottom: 40px; margin-top: -2px; } .post .post-content { color: #212121; color: rgba(0,0,0,.87); font-size: 17px; margin: 25px 0 36px 0; line-height: 32px; } .post-body .post-content ul, .post-body .post-content ol { margin: 16px 0; padding: 0 48px; } .post-summary { display: none; } /* Another old-style caption. */ .post-content div i, .post-content div + i { font-size: 14px; font-style: normal; color: #757575; color: rgba(0,0,0,.54); display: block; line-height: 24px; margin-bottom: 16px; text-align: left; } /* Another old-style caption (with link) */ .post-content a > i { color: #4184F3 !important; } /* Old-style captions for images. */ .post-content .separator + div:not(.separator) { margin-top: -16px; } /* Capture section headers. */ .post-content br + br + b, .post-content .space + .space + b, .post-content .separator + b { display: inline-block; margin-bottom: 8px; margin-top: 24px; } .post-content li { line-height: 32px; } /* Override all post images/videos to left align. */ .post-content .separator, .post-content > div { text-align: left; } .post-content .separator > a, .post-content .separator > span { margin-left: 0 !important; } .post-content img { max-width: 100%; height: auto; width: auto; } .post-content .tr-caption-container img { margin-bottom: 12px; } .post-content iframe, .post-content embed { max-width: 100%; } .post-content .carousel-container { margin-bottom: 48px; } #main .post-content b { font-weight: 500; } /* These are the main paragraph spacing tweaks. */ #main .post-content br { content: ' '; display: block; padding: 4px; } .post-content .space { display: block; height: 8px; } .post-content iframe + .space, .post-content iframe + br { padding: 0 !important; } #main .post .jump-link { margin-bottom:10px; } .post-content img, .post-content iframe { margin: 30px 0 20px 0; } .post-content > img:first-child, .post-content > iframe:first-child { margin-top: 0; } .col-right .section { padding: 0 16px; } #aside { background:#fff; border:1px solid #eee; border-top: 0; } #aside .widget { margin:0; } #aside .widget h2, #ArchiveList .toggle + a.post-count-link { color: #212121; color: rgba(0,0,0,.87); font-weight: 400 !important; margin: 0; } #ArchiveList .toggle { float: right; } #ArchiveList .toggle .material-icons { padding-top: 4px; } #sidebar .tab { cursor: pointer; } #sidebar .tab .arrow { display: inline-block; float: right; } #sidebar .tab .icon { display: inline-block; vertical-align: top; height: 24px; width: 24px; margin-right: 13px; margin-left: -1px; margin-top: 1px; color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget-content > :first-child { padding-top: 8px; } #sidebar .active .tab .arrow { -ms-transform: rotate(180deg); transform: rotate(180deg); } #sidebar .arrow { color: #757575; color: rgba(0,0,0,.54); } #sidebar .widget h2 { font-size: 14px; line-height: 24px; display: inline-block; } #sidebar .widget .BlogArchive { padding-bottom: 8px; } #sidebar .widget { border-bottom: 1px solid #eee; box-shadow: 0px 1px 0 white; margin-bottom: 0; padding: 14px 0; min-height: 20px; } #sidebar .widget:last-child { border-bottom: none; box-shadow: none; margin-bottom: 0; } #sidebar ul { margin: 0; padding: 0; } #sidebar ul li { list-style:none; padding:0; } #sidebar ul li a { line-height: 32px; } #sidebar .archive { background-image: url("data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAYCAYAAADzoH0MAAAAGXRFWHRTb2Z0d2FyZQBBZG9iZSBJbWFnZVJlYWR5ccllPAAAAE1JREFUeNpiNDY23s9AAWBioBCwYBM8c+YMVsUmJibEGYBNMS5DaeMFfDYSZQA2v9I3FrB5AZeriI4FmnrBccCT8mhmGs1MwyAzAQQYAKEWG9zm9QFEAAAAAElFTkSuQmCC"); height: 24px; line-height: 24px; padding-left: 30px; } #sidebar .labels { background-image: url("data:image/png;base64,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"); height: 20px; line-height: 20px; padding-left: 30px; } #sidebar .rss a { background-image: url("data:image/png;base64,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"); } #sidebar .subscription a { background-image: url("data:image/png;base64,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"); } #sidebar-bottom { background: #f5f5f5; border-top:1px solid #eee; } #sidebar-bottom .widget { border-bottom: 1px solid #e0e0e0; padding: 15px 0; text-align: center; } #sidebar-bottom > div:last-child { border-bottom: 0; } #sidebar-bottom .text { line-height: 20px; } /* Home, forward, and backward pagination. */ .blog-pager { border-top : 1px #e0e0e0 solid; padding-top: 10px; margin-top: 15px; text-align: right !important; } #blog-pager { margin-botom: 0; margin-top: -14px; padding: 16px 0 0 0; } #blog-pager a { display: inline-block; } .blog-pager i.disabled { opacity: 0.2 !important; } .blog-pager i { color: black; margin-left: 16px; opacity: 0.54; } .blog-pager i:hover, .blog-pager i:active { opacity: 0.87; } #blog-pager-older-link, #blog-pager-newer-link { float: none; } .gplus-profile { background-color: #fafafa; border: 1px solid #eee; overflow: hidden; width: 212px; } .gplus-profile-inner { margin-left: -1px; margin-top: -1px; } /* Sidebar follow buttons. */ .followgooglewrapper { padding: 12px 0 0 0; } .loading { visibility: hidden; } .detail-page .post-footer .cmt_iframe_holder { padding-top: 40px !important; } /** Desktop **/ @media (max-width: 900px) { .col-right { display: none; } .col-main { margin-right: 0; min-width: initial; } .footer-outer { display: none; } .cols-wrapper { min-width: initial; } .google-footer-outer { background-color: #f5f5f5; } } /** Tablet **/ @media (max-width: 712px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 40px; } } /* An extra breakpoint accommodating for long blog titles. */ @media (max-width: 600px) { .header-left { height: 100%; top: inherit; margin-top: 0; -webkit-transform: initial; transform: initial; } .header-title { margin-top: 18px; } .header-inner .google-logo { height: 40px; margin-top: 3px; } .header-inner .google-logo img { height: 42px; } .header-title h2 { font-size: 32px; line-height: 40px; } .header-desc { bottom: 24px; position: absolute; } } /** Mobile/small desktop window; also landscape. **/ @media (max-width: 480px), (max-height: 480px) { .header-outer, .cols-wrapper, .footer-outer, .google-footer-outer { padding: 0 16px; } .cols-wrapper { margin-top: 0; } .post-header .publishdate, .post .post-content { font-size: 16px; } .post .post-content { line-height: 28px; margin-bottom: 30px; } .post { margin-top: 30px; } .byline-author { display: block; font-size: 12px; line-height: 24px; margin-top: 6px; } #main .post .title a { font-weight: 500; color: #4c4c4c; color: rgba(0,0,0,.70); } #main .post .post-header { padding-bottom: 12px; } #main .post .post-header .published { margin-bottom: -8px; margin-top: 3px; } .post .read-more { display: block; margin-top: 14px; } .post .tr-caption { font-size: 12px; } #main .post .title a { font-size: 20px; line-height: 30px; } .post-content iframe { /* iframe won't keep aspect ratio when scaled down. */ max-height: 240px; } .post-content .separator img, .post-content .tr-caption-container img, .post-content iframe { margin-left: -16px; max-width: inherit; width: calc(100% + 32px); } .post-content table, .post-content td { width: 100%; } #blog-pager { margin: 0; padding: 16px 0; } /** List page tweaks. **/ .list-page .post-original { display: none; } .list-page .post-summary { display: block; } .list-page .comment-container { display: none; } .list-page #blog-pager { padding-top: 0; border: 0; margin-top: -8px; } .list-page .label-footer { display: none; } .list-page #main .post .post-footer { border-bottom: 1px solid #eee; margin: -16px 0 0 0; padding: 0 0 20px 0; } .list-page .post .share { display: none; } /** Detail page tweaks. **/ .detail-page .post-footer .cmt_iframe_holder { padding-top: 32px !important; } .detail-page .label-footer { margin-bottom: 0; } .detail-page #main .post .post-footer { padding-bottom: 0; } .detail-page #comments { display: none; } } [data-about-pullquote], [data-is-preview], [data-about-syndication] { display: none; } </style> <noscript> <style> .loading { visibility: visible }</style> </noscript> <script type='text/javascript'> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-19996418-10', 'auto', 'blogger'); ga('blogger.send', 'pageview'); </script> <link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=1304166454929350749&zx=b47c1e49-0693-45b8-88b7-e028a1eb4527' media='none' onload='if(media!='all')media='all'' rel='stylesheet'/><noscript><link href='https://www.blogger.com/dyn-css/authorization.css?targetBlogID=1304166454929350749&zx=b47c1e49-0693-45b8-88b7-e028a1eb4527' rel='stylesheet'/></noscript> <meta name='google-adsense-platform-account' content='ca-host-pub-1556223355139109'/> <meta name='google-adsense-platform-domain' content='blogspot.com'/> </head> <body> <script type='text/javascript'> //<![CDATA[ var axel = Math.random() + ""; var a = axel * 10000000000000; document.write('<iframe src="https://2542116.fls.doubleclick.net/activityi;src=2542116;type=gblog;cat=googl0;ord=ord=' + a + '?" width="1" height="1" frameborder="0" style="display:none"></iframe>'); //]]> </script> <noscript> <img alt='' height='1' src='https://ad.doubleclick.net/ddm/activity/src=2542116;type=gblog;cat=googl0;ord=1?' width='1'/> </noscript>  <div class='header-outer'> <div class='header-inner'> <div class='section' id='header'><div class='widget Header' data-version='1' id='Header1'> <div class='header-left'> <div class='header-title'> <a class='google-logo' href='https://googlefornonprofits.blogspot.com/'> <img height='50' src='https://www.gstatic.com/images/branding/googlelogo/2x/googlelogo_color_150x54dp.png'/> </a> <a href='/.'> <h2> For Nonprofits Blog </h2> </a> </div> <div class='header-desc'> You're changing the world. We want to help. </div> </div> </div></div> </div> </div>  <div class='cols-wrapper loading'> <div class='col-main-wrapper'> <div class='col-main'> <div class='section' id='main'><div class='widget Blog' data-version='1' id='Blog1'> <div class='post' data-id='4868865124159702061' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/09/adwords-express-now-available-for.html' itemprop='url' title='AdWords Express now available for Google Grantees in the US, UK, Canada and Australia'> AdWords Express now available for Google Grantees in the US, UK, Canada and Australia </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, September 4, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">In an effort to make local online advertising easier, Google launched AdWords Express in 2011 as a fast and simple way to start advertising online. AdWords Express is designed for low maintenance campaign setup and management. </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">It allows you to reach relevant users within </span><span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">a 15-mile to 40-mile radius around your nonprofit.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We are happy to announce the addition of AdWords Express to our current </span><a href="//www.google.com/grants/" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> offering in the US, UK, Canada and Australia.</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> If you don’t have the time to manage your Google Grants AdWords account and you are a nonprofit serving in your local area, AdWords Express may be the right fit for your organization.</span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Benefits of using AdWords Express include:</span></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create an online ad quickly and easily.</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Attract more local users to your website or </span><a href="http://support.google.com/plus/bin/answer.py?answer=1713911"><span style="color: #1155cc;text-decoration: underline; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Minimal ongoing management necessary. AdWords Express runs and automatically optimizes your ads for you.</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Similar to AdWords, you can reach customers on desktop computers and mobile devices (such as smartphones and tablets).</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Review the effectiveness of your ads in your dashboard.</span></div> </li> </ul> <span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">You'll need a Google Grants account to get started with AdWords Express. If you already have a Google Grants account, you can sign up for AdWords Express by following the instructions </span><a href="https://support.google.com/grants/answer/3316213" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. If you're new to Google Grants, check out </span><a href="https://support.google.com/grants/answer/3316213" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">these instructions</span></a><span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> on how to apply for the program and get access to AdWords Express. </span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Thu Nguyen, Google Grants team</span></div> </script> <noscript> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">In an effort to make local online advertising easier, Google launched AdWords Express in 2011 as a fast and simple way to start advertising online. AdWords Express is designed for low maintenance campaign setup and management. </span><span style="font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">It allows you to reach relevant users within </span><span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">a 15-mile to 40-mile radius around your nonprofit.</span><br /> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">We are happy to announce the addition of AdWords Express to our current </span><a href="//www.google.com/grants/" style="line-height: 1.25; text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> offering in the US, UK, Canada and Australia.</span><span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> If you don’t have the time to manage your Google Grants AdWords account and you are a nonprofit serving in your local area, AdWords Express may be the right fit for your organization.</span> <span style="color: black; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span></div> <b style="font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span></b> <br /> <div dir="ltr" style="line-height: 1.25; margin-bottom: 0pt; margin-top: 0pt;"> <span style="color: black; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Benefits of using AdWords Express include:</span></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Create an online ad quickly and easily.</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Attract more local users to your website or </span><a href="http://support.google.com/plus/bin/answer.py?answer=1713911"><span style="color: #1155cc;text-decoration: underline; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Google+ page</span></a><span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Minimal ongoing management necessary. AdWords Express runs and automatically optimizes your ads for you.</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Similar to AdWords, you can reach customers on desktop computers and mobile devices (such as smartphones and tablets).</span></div> </li> <li dir="ltr" style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: disc; text-decoration: none; vertical-align: baseline;"><div dir="ltr" style="line-height: 1.25; margin-bottom: 11pt; margin-top: 11pt;"> <span style="color: #222222; font-family: Arial; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Review the effectiveness of your ads in your dashboard.</span></div> </li> </ul> <span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">You'll need a Google Grants account to get started with AdWords Express. If you already have a Google Grants account, you can sign up for AdWords Express by following the instructions </span><a href="https://support.google.com/grants/answer/3316213" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">here</span></a><span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">. If you're new to Google Grants, check out </span><a href="https://support.google.com/grants/answer/3316213" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; font-size: 13px; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">these instructions</span></a><span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"> on how to apply for the program and get access to AdWords Express. </span><br /> <span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;"><br /></span> <span style="color: #222222; font-family: Arial; font-size: 13px; vertical-align: baseline; white-space: pre-wrap;">Posted by Thu Nguyen, Google Grants team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/09/adwords-express-now-available-for.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:AdWords Express now available for Google Grantees in the US, UK, Canada and Australia&url=https://googlefornonprofits.blogspot.com/2013/09/adwords-express-now-available-for.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/09/adwords-express-now-available-for.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/09/adwords-express-now-available-for.html' data-url='https://googlefornonprofits.blogspot.com/2013/09/adwords-express-now-available-for.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/09/adwords-express-now-available-for.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='5428160510715679008' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2013/04/happy-10th-birthday-google-grants_2.html' itemprop='url' title='Happy 10th birthday, Google Grants!'> Happy 10th birthday, Google Grants! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 2, 2013 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">This week marks a milestone for the</span><a href="//www.google.com/grants/" style="text-decoration: none;"><span style="color: black; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> program. What began as the brainstorm of philanthropic minded Googlers ten years ago has evolved into a full-scale program spanning across </span><a href="//www.google.com/grants/domains.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">28 countries</span><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> </span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">and supporting over </span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">14,000 nonprofits</span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">. To commemorate the program’s 10th birthday, we’d like to celebrate the nonprofits that have made it all possible.</span></span><br /> <span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span> <span style="font-size: 13px;"><b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b> </span> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;"> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Google Grants launched with its very first nonprofit, </span><a href="http://www.marchofdimes.com/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">March of Dimes</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">, on April 1, 2003. By the end of year one, 139 nonprofits were thriving in the beta program, and we decided to extend the opportunity to as many organizations and countries as possible.</span></span></b><br /> <b style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b></div> <span style="font-size: 13px;"><b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b> </span> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;"> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">So what have these Google Grantees been able to accomplish with their advertising grants? Let’s</span><a href="//www.google.com/grants/testimonials.html" style="text-decoration: none;"><span style="color: black; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">hear from the nonprofits</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> themselves on how they’ve enlisted new volunteers and donors, reached new constituents, raised awareness about important issues, and so much more!</span></span></b><br /> <b style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"><b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"> <li dir="ltr" style="font-family: Arial; list-style-type: disc; margin-left: -24px; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;"> <a href="http://www.greatergood.org/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">GreaterGood.org</span></a><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: white; color: #222222; vertical-align: baseline; white-space: pre-wrap;">"This valuable, targeted traffic source continues to be our main source for new donors and subscribers. Approximately 70% of our 2012 web traffic came directly from Google Grants clicks, but we believe closer to 90% of our total site visitors came as a direct result of the overall program. The Google Grants program has truly been a game changer for GreaterGood.org! " </span></div> </li> </span></b></ul> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"> </span></b> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;"> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"><span style="background-color: white; color: #222222; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">     - Rian Cool, Online Campaigns Manager, GreaterGood.org</span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></span></b></div> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"> <br /><ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="font-family: Arial; list-style-type: disc; margin-left: -24px; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-right: 45pt; margin-top: 0pt;"> <a href="http://www.mitoaction.org/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">MitoAction</span></a><span style="background-color: white; color: #444444; vertical-align: baseline; white-space: pre-wrap;">  “</span><span style="background-color: white; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Mitochondrial disease is a rare disease. When we received our Google Grant in 2008, our average site traffic was about 6,000 visitors per month. We began a targeted awareness campaign using our Google Grant with hopes of reaching more families suffering from Mito. By 2012, our monthly traffic had grown more than 400%, to 26,000 visitors per month. We know from following our statistics that 35% of those visitors are directly from our Google ads, and even better, we know that more than 10% of those come back as repeat visitors who are now either volunteering, receiving support from us, or participating in our events.</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">”</span></div> </li> </ul> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 45pt; margin-top: 0pt;"> <span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">    - Cristy Balcells, Executive Director, MitoAction</span></div> <br /><ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="font-family: Arial; list-style-type: disc; margin-left: -24px; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-right: 41pt; margin-top: 0pt;"> <a href="http://www.wola.org/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: 'Open Sans'; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">WOLA</span></a><span style="background-color: white; color: #444444; font-family: 'Open Sans'; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: white; color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"</span><span style="background-color: white; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Adwords has helped us double our web traffic in the last year--from 20,000 unique visitors per month in 2012 to 40,000 this year on average. Adwords helps us to get our messages to the right audience and for the right reason—to promote human rights in Latin America." </span></div> </li> </ul> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 41pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">     -  Kristel Mucino, Communications Director, WOLA</span></div> <br /><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">As we blow out the candle on our 10th birthday cake this week, we’d like to thank all of our Google Grantees who are dedicated to making the world a better place. Cheers to the next 10 years!</span></div> <br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Posted by Nikki Lopez, Google Grants team</span></span></b> </script> <noscript> <span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">This week marks a milestone for the</span><a href="//www.google.com/grants/" style="text-decoration: none;"><span style="color: black; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> program. What began as the brainstorm of philanthropic minded Googlers ten years ago has evolved into a full-scale program spanning across </span><a href="//www.google.com/grants/domains.html" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">28 countries</span><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;"> </span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">and supporting over </span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">14,000 nonprofits</span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">. To commemorate the program’s 10th birthday, we’d like to celebrate the nonprofits that have made it all possible.</span></span><br /> <span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span> <span style="font-size: 13px;"><b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b> </span> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;"> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Google Grants launched with its very first nonprofit, </span><a href="http://www.marchofdimes.com/" style="text-decoration: none;"><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">March of Dimes</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">, on April 1, 2003. By the end of year one, 139 nonprofits were thriving in the beta program, and we decided to extend the opportunity to as many organizations and countries as possible.</span></span></b><br /> <b style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b></div> <span style="font-size: 13px;"><b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></b> </span> <div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;"> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">So what have these Google Grantees been able to accomplish with their advertising grants? Let’s</span><a href="//www.google.com/grants/testimonials.html" style="text-decoration: none;"><span style="color: black; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> </span><span style="color: #1155cc; font-family: Arial; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">hear from the nonprofits</span></a><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"> themselves on how they’ve enlisted new volunteers and donors, reached new constituents, raised awareness about important issues, and so much more!</span></span></b><br /> <b style="font-weight: normal;"><span style="font-size: 13px;"><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"><br /></span></span></b></div> <ul style="margin-bottom: 0pt; margin-top: 0pt;"><b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"> <li dir="ltr" style="font-family: Arial; list-style-type: disc; margin-left: -24px; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;"> <a href="http://www.greatergood.org/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">GreaterGood.org</span></a><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: white; color: #222222; vertical-align: baseline; white-space: pre-wrap;">"This valuable, targeted traffic source continues to be our main source for new donors and subscribers. Approximately 70% of our 2012 web traffic came directly from Google Grants clicks, but we believe closer to 90% of our total site visitors came as a direct result of the overall program. The Google Grants program has truly been a game changer for GreaterGood.org! " </span></div> </li> </span></b></ul> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"> </span></b> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 30pt; margin-top: 0pt;"> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"><span style="background-color: white; color: #222222; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">     - Rian Cool, Online Campaigns Manager, GreaterGood.org</span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span></span></b></div> <b id="internal-source-marker_0.3667175006121397" style="font-weight: normal;"><span style="font-size: 13px;"> <br /><ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="font-family: Arial; list-style-type: disc; margin-left: -24px; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-right: 45pt; margin-top: 0pt;"> <a href="http://www.mitoaction.org/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">MitoAction</span></a><span style="background-color: white; color: #444444; vertical-align: baseline; white-space: pre-wrap;">  “</span><span style="background-color: white; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Mitochondrial disease is a rare disease. When we received our Google Grant in 2008, our average site traffic was about 6,000 visitors per month. We began a targeted awareness campaign using our Google Grant with hopes of reaching more families suffering from Mito. By 2012, our monthly traffic had grown more than 400%, to 26,000 visitors per month. We know from following our statistics that 35% of those visitors are directly from our Google ads, and even better, we know that more than 10% of those come back as repeat visitors who are now either volunteering, receiving support from us, or participating in our events.</span><span style="background-color: white; vertical-align: baseline; white-space: pre-wrap;">”</span></div> </li> </ul> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 45pt; margin-top: 0pt;"> <span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">    - Cristy Balcells, Executive Director, MitoAction</span></div> <br /><ul style="margin-bottom: 0pt; margin-top: 0pt;"> <li dir="ltr" style="font-family: Arial; list-style-type: disc; margin-left: -24px; vertical-align: baseline;"><div dir="ltr" style="margin-bottom: 0pt; margin-right: 41pt; margin-top: 0pt;"> <a href="http://www.wola.org/" style="text-decoration: none;"><span style="background-color: white; color: #1155cc; font-family: 'Open Sans'; font-weight: bold; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">WOLA</span></a><span style="background-color: white; color: #444444; font-family: 'Open Sans'; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">  </span><span style="background-color: white; color: #222222; font-weight: bold; vertical-align: baseline; white-space: pre-wrap;">"</span><span style="background-color: white; color: #222222; vertical-align: baseline; white-space: pre-wrap;">Adwords has helped us double our web traffic in the last year--from 20,000 unique visitors per month in 2012 to 40,000 this year on average. Adwords helps us to get our messages to the right audience and for the right reason—to promote human rights in Latin America." </span></div> </li> </ul> <div dir="ltr" style="margin-bottom: 0pt; margin-right: 41pt; margin-top: 0pt;"> <span style="background-color: white; color: #222222; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">     -  Kristel Mucino, Communications Director, WOLA</span></div> <br /><span style="background-color: white; font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;"> <span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">As we blow out the candle on our 10th birthday cake this week, we’d like to thank all of our Google Grantees who are dedicated to making the world a better place. Cheers to the next 10 years!</span></div> <br /><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;"></span><span style="font-family: Arial; vertical-align: baseline; white-space: pre-wrap;">Posted by Nikki Lopez, Google Grants team</span></span></b> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2013/04/happy-10th-birthday-google-grants_2.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Happy 10th birthday, Google Grants!&url=https://googlefornonprofits.blogspot.com/2013/04/happy-10th-birthday-google-grants_2.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2013/04/happy-10th-birthday-google-grants_2.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2013/04/happy-10th-birthday-google-grants_2.html' data-url='https://googlefornonprofits.blogspot.com/2013/04/happy-10th-birthday-google-grants_2.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2013/04/happy-10th-birthday-google-grants_2.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='8069156498021375401' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/12/more-support-for-grantees.html' itemprop='url' title='More Support For Grantees'> More Support For Grantees </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, December 7, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Do you have a question about Google Grants that you can’t find an answer to, even in our newly updated <a href="//www.google.com/support/nonprofits/">Help Center</a>? Would you just rather talk to someone directly?<br /><br />We’re happy to say that you can do both.<br /><br />If you have a question about Google Grants and you want a good answer fast, the <a href="https://groups.google.com/a/googleproductforums.com/forum/#!forum/google-grants">Google Grants Help Forum</a> is the place for you.<br /><br />We’ve just re-launched the forum with <a href="http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html">the new look and fee</a>l that you might already be familiar with from using other Google products like Gmail, and we think you’re really going to like it. It follows the same principles as the other products: focus, elasticity and effortlessness, but most importantly, it’s designed to get your questions answered fast.<br /><br />We have dedicated Top Contributors (you’ll know them by <a href="https://groups.google.com/forum/image/gdf/1/000000-000000-000000-000000-00000002">the blue icon</a> next to their name), Google employees (you’ll know them by <a href="https://groups.google.com/forum/image/gdf/1/000000-000000-000000-000000-00000000">the Google icon</a> next to their name) and many active nonprofit participants ready with answers to your Google Grants questions. Plus, there are already lots of answered questions for you to browse. Your question may already have been answered!<br /><br />But what if you just want to ask a real live person about your AdWords account? Well, you can do that, too.<br /><br />Back in April, <a href="http://googleblog.blogspot.com/2011/04/free-phone-support-for-adwords.html">we announced free phone support</a> for US and Canadian-based AdWords advertisers, and we thought this would be a good time to remind you that, as Google Grantees, this resource is available to you, too.<br /><br />Just call 1-866-2Google between 8am and 8pm EST Monday-Friday and have your AdWords <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=29198">customer ID</a> ready. If you’re outside the US and Canada and want to talk to an AdWords specialist, check <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1385067">this list</a> for your local support phone number.<br /><br /><span class="post-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> Do you have a question about Google Grants that you can’t find an answer to, even in our newly updated <a href="//www.google.com/support/nonprofits/">Help Center</a>? Would you just rather talk to someone directly?<br /><br />We’re happy to say that you can do both.<br /><br />If you have a question about Google Grants and you want a good answer fast, the <a href="https://groups.google.com/a/googleproductforums.com/forum/#!forum/google-grants">Google Grants Help Forum</a> is the place for you.<br /><br />We’ve just re-launched the forum with <a href="http://googleblog.blogspot.com/2011/06/evolving-google-design-and-experience.html">the new look and fee</a>l that you might already be familiar with from using other Google products like Gmail, and we think you’re really going to like it. It follows the same principles as the other products: focus, elasticity and effortlessness, but most importantly, it’s designed to get your questions answered fast.<br /><br />We have dedicated Top Contributors (you’ll know them by <a href="https://groups.google.com/forum/image/gdf/1/000000-000000-000000-000000-00000002">the blue icon</a> next to their name), Google employees (you’ll know them by <a href="https://groups.google.com/forum/image/gdf/1/000000-000000-000000-000000-00000000">the Google icon</a> next to their name) and many active nonprofit participants ready with answers to your Google Grants questions. Plus, there are already lots of answered questions for you to browse. Your question may already have been answered!<br /><br />But what if you just want to ask a real live person about your AdWords account? Well, you can do that, too.<br /><br />Back in April, <a href="http://googleblog.blogspot.com/2011/04/free-phone-support-for-adwords.html">we announced free phone support</a> for US and Canadian-based AdWords advertisers, and we thought this would be a good time to remind you that, as Google Grantees, this resource is available to you, too.<br /><br />Just call 1-866-2Google between 8am and 8pm EST Monday-Friday and have your AdWords <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=29198">customer ID</a> ready. If you’re outside the US and Canada and want to talk to an AdWords specialist, check <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1385067">this list</a> for your local support phone number.<br /><br /><span class="post-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/12/more-support-for-grantees.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:More Support For Grantees&url=https://googlefornonprofits.blogspot.com/2011/12/more-support-for-grantees.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/12/more-support-for-grantees.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/12/more-support-for-grantees.html' data-url='https://googlefornonprofits.blogspot.com/2011/12/more-support-for-grantees.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/12/more-support-for-grantees.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='615806523526959162' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html' itemprop='url' title='Non-ASCII Characters Now Supported In Display And Destination URLs'> Non-ASCII Characters Now Supported In Display And Destination URLs </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, July 20, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="byline-author"><div><span class="byline-author"><div><i>(Cross-posted from the <a href="http://adwords.blogspot.com/">Inside AdWords Blog</a>)</i></div><div><br /></div><div>If you write your ads in any language other than English, you may have wished that you could make your display URL consistent with the rest of your ad by showing your <a href="http://en.wikipedia.org/wiki/Internationalized_domain_name">internationalized domain name</a>. Today, we’re announcing that we now support non-ASCII characters, including non-Latin characters and Latin characters with accents and diacritics, in display and destination URLs.</div><div><br /></div><div>When you create an ad in AdWords, you can now enter <a href="http://en.wikipedia.org/wiki/Unicode">Unicode</a> characters in the display and destination URL fields. To ensure that users will be able to reach your site, we’ll verify that the URL works properly in both Unicode and <a href="http://en.wikipedia.org/wiki/Punycode">Punycode</a>.</div><div><br /></div><div>We also want to make sure that users are not shown URLs in any language other than their own, so we’ll render the display URL in Unicode characters only if its language matches the user’s Google interface language. In all other cases, it’ll be shown in Punycode.</div><div><br /></div><div>Remember that all of our AdWords policies regarding display and destination URLs still apply. In particular, the domain of the display and destination URLs <a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=28439&page=guide.cs">must match</a>, so if you use non-ASCII characters in the display URL, make sure to do the same in the destination URL.</div><div><br /></div><div>Additionally, if you include multi-byte characters, please note that the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6095">character limits</a> may vary. For more information, please visit our <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1320534">Help Center</a>.</div></span></div><div><span class="byline-author"><br /></span></div>Posted by Lisa Shieh, AdWords Team</span> </script> <noscript> <span class="byline-author"><div><span class="byline-author"><div><i>(Cross-posted from the <a href="http://adwords.blogspot.com/">Inside AdWords Blog</a>)</i></div><div><br /></div><div>If you write your ads in any language other than English, you may have wished that you could make your display URL consistent with the rest of your ad by showing your <a href="http://en.wikipedia.org/wiki/Internationalized_domain_name">internationalized domain name</a>. Today, we’re announcing that we now support non-ASCII characters, including non-Latin characters and Latin characters with accents and diacritics, in display and destination URLs.</div><div><br /></div><div>When you create an ad in AdWords, you can now enter <a href="http://en.wikipedia.org/wiki/Unicode">Unicode</a> characters in the display and destination URL fields. To ensure that users will be able to reach your site, we’ll verify that the URL works properly in both Unicode and <a href="http://en.wikipedia.org/wiki/Punycode">Punycode</a>.</div><div><br /></div><div>We also want to make sure that users are not shown URLs in any language other than their own, so we’ll render the display URL in Unicode characters only if its language matches the user’s Google interface language. In all other cases, it’ll be shown in Punycode.</div><div><br /></div><div>Remember that all of our AdWords policies regarding display and destination URLs still apply. In particular, the domain of the display and destination URLs <a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&guide=28439&page=guide.cs">must match</a>, so if you use non-ASCII characters in the display URL, make sure to do the same in the destination URL.</div><div><br /></div><div>Additionally, if you include multi-byte characters, please note that the <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6095">character limits</a> may vary. For more information, please visit our <a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=1320534">Help Center</a>.</div></span></div><div><span class="byline-author"><br /></span></div>Posted by Lisa Shieh, AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Non-ASCII Characters Now Supported In Display And Destination URLs&url=https://googlefornonprofits.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html' data-url='https://googlefornonprofits.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/07/non-ascii-characters-now-supported-in.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='7778934215628738291' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/04/non-profit-industry-benchmark-report.html' itemprop='url' title='Non-Profit Industry Benchmark Report For Education'> Non-Profit Industry Benchmark Report For Education </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, April 26, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last year we asked participants in the Google Grants program to submit surveys about their experience with Google Grants, AdWords and other products. Of the responses we received, we were able to glean a bit of insight into the industries that make up the non-profits in our program and would like to share those insights with you for the purposes of creating your own benchmarks and metrics in this <a href="http://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html">monthly benchmarking series.</a><br /><br />This month we’re featuring the Education category of the non-profit industry. Look to future months for other <a href="http://nccs.urban.org/classification/NTEE.cfm">NTEE non-profit categories.</a><br /><br />Grantees in the Education industry were most likely to track “website traffic” as their most important metric, state "serving their constituents" as their main mission objective served via their Grant and state "raising awareness" as the main marketing objective served via their Google Grant.<br /><br />With regard to the performance of their Grants AdWords account, they received an average of 27% of their total site visits from their Grants AdWords account and an average of 23,000 conversions over the last year (11/2009 - 11/2010).<br /><br />An average of 6% of Educational organizations who responded to the survey report that they currently use an agency, SEO or SEM to manage their Grants AdWords account.<br /><br />Posted by Jessica Vaughan, Google Grants Team </script> <noscript> Last year we asked participants in the Google Grants program to submit surveys about their experience with Google Grants, AdWords and other products. Of the responses we received, we were able to glean a bit of insight into the industries that make up the non-profits in our program and would like to share those insights with you for the purposes of creating your own benchmarks and metrics in this <a href="http://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html">monthly benchmarking series.</a><br /><br />This month we’re featuring the Education category of the non-profit industry. Look to future months for other <a href="http://nccs.urban.org/classification/NTEE.cfm">NTEE non-profit categories.</a><br /><br />Grantees in the Education industry were most likely to track “website traffic” as their most important metric, state "serving their constituents" as their main mission objective served via their Grant and state "raising awareness" as the main marketing objective served via their Google Grant.<br /><br />With regard to the performance of their Grants AdWords account, they received an average of 27% of their total site visits from their Grants AdWords account and an average of 23,000 conversions over the last year (11/2009 - 11/2010).<br /><br />An average of 6% of Educational organizations who responded to the survey report that they currently use an agency, SEO or SEM to manage their Grants AdWords account.<br /><br />Posted by Jessica Vaughan, Google Grants Team </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/04/non-profit-industry-benchmark-report.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Non-Profit Industry Benchmark Report For Education&url=https://googlefornonprofits.blogspot.com/2011/04/non-profit-industry-benchmark-report.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/04/non-profit-industry-benchmark-report.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/04/non-profit-industry-benchmark-report.html' data-url='https://googlefornonprofits.blogspot.com/2011/04/non-profit-industry-benchmark-report.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/04/non-profit-industry-benchmark-report.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='8829215915058442896' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/04/getting-started-with-google-grants.html' itemprop='url' title='Getting Started With Google Grants'> Getting Started With Google Grants </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, April 21, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="post-author" ><div style="background-color: transparent; font-family: Times; "><span class="Apple-style-span" style="font-family: Arial; "><span class="Apple-style-span" style="white-space: pre-wrap; "><b><div style="background-color: transparent; font-family: Times; font-weight: normal; white-space: normal; "><span class="Apple-style-span" style="font-family: Arial; "><span class="Apple-style-span" style="white-space: pre-wrap; "><b><div style="background-color: transparent; font-family: Times; font-weight: normal; white-space: normal; "><span id="internal-source-marker_0.2876998092979193" style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">I’ve Been Awarded a Google Grant! Yay! Now What?</span><span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">First, congrats! If your organization has been accepted to </span><a href="//www.google.com/grants/index.html"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Google Grants</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, you’ve joined a growing group of nonprofits that are harnessing the power of online advertising to reach people across the globe. With </span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=98871"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Google AdWords</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> in-kind advertising, your nonprofit can do many things: promote your website, raise awareness for your cause, recruit volunteers, attract new donors, market fundraising events and more.</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">That all sounds great, but you are new to online advertising. How do you actually use AdWords to achieve these goals? Sit tight and have no fear. The Google Grants Team has some handy tips just for you!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">1. Structure, Structure, Structure</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Structuring your AdWords account effectively can have a big impact on the success of your AdWords campaigns. Your account is broken down into three levels: account, campaigns, and ad groups. Each campaign should focus on one main service or offering you want to promote. </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Handy Tip</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Look at your website and organize your account structure to match your website structure. Let us show you what we mean:</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(153, 153, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><img height="377px;" src="https://lh5.googleusercontent.com/WTzl4EbgwUxIndP8mGLM7bNiHav_Mu2gSaGN4XMFo_lgmVIjPECptUGb_d3d7BE3eaFB3LABlQgrWIEJugmM9KImCtk8zT19RXDf8Cy7QtAdP1cJLZWZ7CkaWBXEXew1" width="550px;" /><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(153, 153, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(153, 153, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><img height="257px;" src="https://lh6.googleusercontent.com/N9WgDq8TJM341JlbZ43iRV_vrP9VRb5KmdLxNdiPN-YeBsBU9onP-QKdmVqdJEimoiJ0PUoo8QycXYTR-wRgOTQ98mKkIvR1X26QcdwN6ypN3by7JJT01oCnysFOcmj1" width="477px;" /><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">With this organized structure, you can easily see which campaigns are performing well and which need help! For example, you may notice that your Volunteer Campaign has a good </span><a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&lev=answer&cbid=pbae1yje0l3y&answer=107955&src=cb"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">clickthrough rate (CTR)</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> and a high number of sign-ups, but you do not see the same results in your Donations Campaign. This alerts you that you may need to adjust your keywords, ad text or the landing page that you are directing users to for this campaign. </span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">2. Keywords are Key!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <a href="//www.google.com/support/grants/bin/answer.py?answer=92817"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Keywords</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> are the heart of your search-based advertising campaigns. When selecting keywords, think like a user. If you were a user looking to volunteer at an animal shelter, you might search on ‘animal shelter volunteer’, ‘volunteer with dogs’, or ‘help animal shelter’. Brainstorm all of your keyword ideas, and then organize those keywords in </span><a href="//www.google.com/support/grants/bin/static.py?page=guide.cs&guide=1066269&topic=1066271&answer=1066256"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">themed</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> lists.</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Each of those themed lists will be their own Ad Group. That way, the ad text can specifically match the keywords in that group. Now when a user searches on ‘volunteer with animals’, your ad will say ‘volunteer with animals‘, which is highly relevant to the words the user searched on and will entice them to click on your ad.</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Handy Tip:</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> Getting stuck? Need more keyword ideas? Use the </span><a href="https://adwords.google.com/select/KeywordToolExternal"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Keyword Tool</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">! </span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><img height="196px;" src="https://lh3.googleusercontent.com/n3u1wbUOpC8j5uj4hKgi0lGQb_IrxLJfmM3yd5RcnXAjMVbCH6LYS1j89UFmNipLLpj8fxer3wPINWRARqZqA75Spjsy6WZHovu2r3HKd5J_RYOIjQSJJBhdAdn1CS_1" width="550px;" /><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">3. Make Your Ads Sing!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Your goal is to attract users to your website. In order to do that, your ads should be simple, enticing, and relevant to what users are searching for. Follow our handy </span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=105499"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">ad text optimization tips</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> to make your ads sing!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Keywords in Ad Text: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Include keywords in your ad text, especially in your title. Whenever a user types that keyword and sees your ad, the keyword will appear in </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">bold font</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> within your ad. This helps draw the user’s attention to your ad.</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> </span></li> </ul><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Call-to-Action: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Include a call-to-action such as ‘sign up now’ or ‘donate online’. This encourages users to click on your ad and ensures they understand exactly what you expect them to do when they reach your landing page. </span></li> </ul><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Clear Message:</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> Use clear and specific ad text that highlights the benefits of your product or service or why your organization is unique .</span></li> </ul><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Choose the Best </span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6313"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Destination URL</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Take the user to the specific landing page that has the information or service described in your ad. For example, if your ad is asking for a donation, take the user to the landing page where they can find out how to donate. If users do not find what is promised as soon as they arrive, they are more likely to leave your website. </span></li> </ul></div></b></span></span></div></b></span></span></div><span class="Apple-style-span" >Posted by Nikki Lopez, Google Grants Team</span></span> </script> <noscript> <span class="post-author" ><div style="background-color: transparent; font-family: Times; "><span class="Apple-style-span" style="font-family: Arial; "><span class="Apple-style-span" style="white-space: pre-wrap; "><b><div style="background-color: transparent; font-family: Times; font-weight: normal; white-space: normal; "><span class="Apple-style-span" style="font-family: Arial; "><span class="Apple-style-span" style="white-space: pre-wrap; "><b><div style="background-color: transparent; font-family: Times; font-weight: normal; white-space: normal; "><span id="internal-source-marker_0.2876998092979193" style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">I’ve Been Awarded a Google Grant! Yay! Now What?</span><span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">First, congrats! If your organization has been accepted to </span><a href="//www.google.com/grants/index.html"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Google Grants</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">, you’ve joined a growing group of nonprofits that are harnessing the power of online advertising to reach people across the globe. With </span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=98871"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Google AdWords</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> in-kind advertising, your nonprofit can do many things: promote your website, raise awareness for your cause, recruit volunteers, attract new donors, market fundraising events and more.</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">That all sounds great, but you are new to online advertising. How do you actually use AdWords to achieve these goals? Sit tight and have no fear. The Google Grants Team has some handy tips just for you!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">1. Structure, Structure, Structure</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Structuring your AdWords account effectively can have a big impact on the success of your AdWords campaigns. Your account is broken down into three levels: account, campaigns, and ad groups. Each campaign should focus on one main service or offering you want to promote. </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Handy Tip</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Look at your website and organize your account structure to match your website structure. Let us show you what we mean:</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(153, 153, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><img height="377px;" src="https://lh5.googleusercontent.com/WTzl4EbgwUxIndP8mGLM7bNiHav_Mu2gSaGN4XMFo_lgmVIjPECptUGb_d3d7BE3eaFB3LABlQgrWIEJugmM9KImCtk8zT19RXDf8Cy7QtAdP1cJLZWZ7CkaWBXEXew1" width="550px;" /><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(153, 153, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(153, 153, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><img height="257px;" src="https://lh6.googleusercontent.com/N9WgDq8TJM341JlbZ43iRV_vrP9VRb5KmdLxNdiPN-YeBsBU9onP-QKdmVqdJEimoiJ0PUoo8QycXYTR-wRgOTQ98mKkIvR1X26QcdwN6ypN3by7JJT01oCnysFOcmj1" width="477px;" /><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">With this organized structure, you can easily see which campaigns are performing well and which need help! For example, you may notice that your Volunteer Campaign has a good </span><a href="https://adwords.google.com/support/aw/bin/answer.py?hl=en&lev=answer&cbid=pbae1yje0l3y&answer=107955&src=cb"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">clickthrough rate (CTR)</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> and a high number of sign-ups, but you do not see the same results in your Donations Campaign. This alerts you that you may need to adjust your keywords, ad text or the landing page that you are directing users to for this campaign. </span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">2. Keywords are Key!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <a href="//www.google.com/support/grants/bin/answer.py?answer=92817"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Keywords</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> are the heart of your search-based advertising campaigns. When selecting keywords, think like a user. If you were a user looking to volunteer at an animal shelter, you might search on ‘animal shelter volunteer’, ‘volunteer with dogs’, or ‘help animal shelter’. Brainstorm all of your keyword ideas, and then organize those keywords in </span><a href="//www.google.com/support/grants/bin/static.py?page=guide.cs&guide=1066269&topic=1066271&answer=1066256"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">themed</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> lists.</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Each of those themed lists will be their own Ad Group. That way, the ad text can specifically match the keywords in that group. Now when a user searches on ‘volunteer with animals’, your ad will say ‘volunteer with animals‘, which is highly relevant to the words the user searched on and will entice them to click on your ad.</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Handy Tip:</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> Getting stuck? Need more keyword ideas? Use the </span><a href="https://adwords.google.com/select/KeywordToolExternal"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Keyword Tool</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">! </span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><img height="196px;" src="https://lh3.googleusercontent.com/n3u1wbUOpC8j5uj4hKgi0lGQb_IrxLJfmM3yd5RcnXAjMVbCH6LYS1j89UFmNipLLpj8fxer3wPINWRARqZqA75Spjsy6WZHovu2r3HKd5J_RYOIjQSJJBhdAdn1CS_1" width="550px;" /><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">3. Make Your Ads Sing!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><br /> <span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Your goal is to attract users to your website. In order to do that, your ads should be simple, enticing, and relevant to what users are searching for. Follow our handy </span><a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=105499"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">ad text optimization tips</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> to make your ads sing!</span><br /> <span class="Apple-style-span" style="background-color: transparent; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "></span></span><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Keywords in Ad Text: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Include keywords in your ad text, especially in your title. Whenever a user types that keyword and sees your ad, the keyword will appear in </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">bold font</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> within your ad. This helps draw the user’s attention to your ad.</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> </span></li> </ul><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Call-to-Action: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Include a call-to-action such as ‘sign up now’ or ‘donate online’. This encourages users to click on your ad and ensures they understand exactly what you expect them to do when they reach your landing page. </span></li> </ul><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Clear Message:</span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; "> Use clear and specific ad text that highlights the benefits of your product or service or why your organization is unique .</span></li> </ul><ul><li style="list-style-type: disc; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; "><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Choose the Best </span><a href="http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=6313"><span style="font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap; ">Destination URL</span></a><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: bold; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">: </span><span style="font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap; ">Take the user to the specific landing page that has the information or service described in your ad. For example, if your ad is asking for a donation, take the user to the landing page where they can find out how to donate. If users do not find what is promised as soon as they arrive, they are more likely to leave your website. </span></li> </ul></div></b></span></span></div></b></span></span></div><span class="Apple-style-span" >Posted by Nikki Lopez, Google Grants Team</span></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/04/getting-started-with-google-grants.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Getting Started With Google Grants&url=https://googlefornonprofits.blogspot.com/2011/04/getting-started-with-google-grants.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/04/getting-started-with-google-grants.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/04/getting-started-with-google-grants.html' data-url='https://googlefornonprofits.blogspot.com/2011/04/getting-started-with-google-grants.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/04/getting-started-with-google-grants.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='5616718134484602714' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/04/happy-8th-birthday-google-grants.html' itemprop='url' title='Happy 8th Birthday, Google Grants!'> Happy 8th Birthday, Google Grants! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Friday, April 1, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <iframe width="480" height="295" src="//www.youtube.com/embed/IuDoyPW9ArA?fs=1" frameborder="0" allowfullscreen=""></iframe><p><br /><br />As we celebrate our 8th birthday, we feel truly inspired by all the incredible work you do and the way you use Google Grants to achieve your missions, reach your constituents, raise awareness about your cause and succeed in the world of online marketing. </p><br /><p>So, we’d like to celebrate our birthday by sharing eight great pieces of Grantee wisdom from this year’s pool of <a href="//www.google.com/grants/grantees/testimonials.html">extraordinary testimonials</a>. </p><br /><p>Thank you for making Google Grants a part of your organization.</p><br /><p><a href="http://www.friendshipcircle.org/"><strong>Friendship Circle </strong></a>We have used Google Grants to promote Friendship Circle's many different programs and activities. In addition we are using Google Grants to point people to our blog. Tzvi Schectman - Family Coordinator, Friendship Circle</p><br /><p><a href="http://www.spcala.com/"><strong>spcaLA</strong> </a>Constantly monitor and use your Google AdWords. Use the tools provided by Google - especially keyword generators. Run reports. Change things that aren't working. Run ads for everything you have to offer! Miriam Davenport - Sr. Director of Development, spcaLA</p><br /><p><a href="http://www.nrdc.org/"><strong>Natural Resources Defense Council</strong> </a>(NRDC) Use keyword insertion! I finally just tried it and I'm seeing immediate results (higher click-through rates). Kim Ranney - Online Marketing Manager, Natural Resources Defense Council (NRDC)</p><br /><p><a href="http://www.ifc.org/"><strong>International Finance Corporation </strong></a>Active management of the Google Grants campaigns is crucial. In addition, all traffic is not necessarily quality traffic. It's important to manage the campaigns in such a way that you're continuously targeting/reaching high-quality leads, rather than just barnstorming. Seth Fleisher - Product Manager, SME Toolkit, International Finance Corporation</p><br /><p><a href="http://www.writer.org/"><strong>The Writer's Center </strong></a>Setting a schedule to update/manage your AdWords can prove helpful, as well as designating a specific staff member for the task. Kyle Semmel - Publications & Communications Manager / Interim Director, The Writer's Center</p><br /><p><a href="http://www.iltf.org/"><strong>Indian Land Tenure Foundation </strong></a>Make sure to link your AdWords account with Google Analytics so you can easily track the effectiveness of your ads based on the goals for your website. Pay attention to the popular, high performing keywords. Make sure your ads are designed to maximize these keywords and make sure that the content on your website matches what a user would expect to find using these search terms. If a user is lured in by an ad for one thing and finds something entirely different on your website, this will increase bounce rates and potentially damage your credibility. Erin Dennis - Communications Specialist, Indian Land Tenure Foundation</p><br /><p><a href="http://artistorganizedart.org/"><strong>Artist Organized Art, Inc. </strong></a>Take advantage of local, regional and global targeting. Use the AdWords client side tools. Optimize your campaigns. Develop your agendas in terms of campaigns and use the "opportunities" Google is regularly finding for you... it's literally the benefit of a team of really, really smart people advancing your organization's cause. Joshua Selman - President, Artist Organized Art, Inc. </p><br /><p><a href="http://www.bigcatrescue.org/"><strong>Big Cat Rescue </strong></a>The best way to make the most of your Google Grant is to check in every day to see what is happening via Google Alerts and customizing your AdWords to meet those changing needs. Carole Baskin - CEO, Big Cat Rescue </p><br /><p><span class="post-author">Posted by Jessica Vaughan, Google Grants Team</span> </p> </script> <noscript> <iframe width="480" height="295" src="//www.youtube.com/embed/IuDoyPW9ArA?fs=1" frameborder="0" allowfullscreen=""></iframe><p><br /><br />As we celebrate our 8th birthday, we feel truly inspired by all the incredible work you do and the way you use Google Grants to achieve your missions, reach your constituents, raise awareness about your cause and succeed in the world of online marketing. </p><br /><p>So, we’d like to celebrate our birthday by sharing eight great pieces of Grantee wisdom from this year’s pool of <a href="//www.google.com/grants/grantees/testimonials.html">extraordinary testimonials</a>. </p><br /><p>Thank you for making Google Grants a part of your organization.</p><br /><p><a href="http://www.friendshipcircle.org/"><strong>Friendship Circle </strong></a>We have used Google Grants to promote Friendship Circle's many different programs and activities. In addition we are using Google Grants to point people to our blog. Tzvi Schectman - Family Coordinator, Friendship Circle</p><br /><p><a href="http://www.spcala.com/"><strong>spcaLA</strong> </a>Constantly monitor and use your Google AdWords. Use the tools provided by Google - especially keyword generators. Run reports. Change things that aren't working. Run ads for everything you have to offer! Miriam Davenport - Sr. Director of Development, spcaLA</p><br /><p><a href="http://www.nrdc.org/"><strong>Natural Resources Defense Council</strong> </a>(NRDC) Use keyword insertion! I finally just tried it and I'm seeing immediate results (higher click-through rates). Kim Ranney - Online Marketing Manager, Natural Resources Defense Council (NRDC)</p><br /><p><a href="http://www.ifc.org/"><strong>International Finance Corporation </strong></a>Active management of the Google Grants campaigns is crucial. In addition, all traffic is not necessarily quality traffic. It's important to manage the campaigns in such a way that you're continuously targeting/reaching high-quality leads, rather than just barnstorming. Seth Fleisher - Product Manager, SME Toolkit, International Finance Corporation</p><br /><p><a href="http://www.writer.org/"><strong>The Writer's Center </strong></a>Setting a schedule to update/manage your AdWords can prove helpful, as well as designating a specific staff member for the task. Kyle Semmel - Publications & Communications Manager / Interim Director, The Writer's Center</p><br /><p><a href="http://www.iltf.org/"><strong>Indian Land Tenure Foundation </strong></a>Make sure to link your AdWords account with Google Analytics so you can easily track the effectiveness of your ads based on the goals for your website. Pay attention to the popular, high performing keywords. Make sure your ads are designed to maximize these keywords and make sure that the content on your website matches what a user would expect to find using these search terms. If a user is lured in by an ad for one thing and finds something entirely different on your website, this will increase bounce rates and potentially damage your credibility. Erin Dennis - Communications Specialist, Indian Land Tenure Foundation</p><br /><p><a href="http://artistorganizedart.org/"><strong>Artist Organized Art, Inc. </strong></a>Take advantage of local, regional and global targeting. Use the AdWords client side tools. Optimize your campaigns. Develop your agendas in terms of campaigns and use the "opportunities" Google is regularly finding for you... it's literally the benefit of a team of really, really smart people advancing your organization's cause. Joshua Selman - President, Artist Organized Art, Inc. </p><br /><p><a href="http://www.bigcatrescue.org/"><strong>Big Cat Rescue </strong></a>The best way to make the most of your Google Grant is to check in every day to see what is happening via Google Alerts and customizing your AdWords to meet those changing needs. Carole Baskin - CEO, Big Cat Rescue </p><br /><p><span class="post-author">Posted by Jessica Vaughan, Google Grants Team</span> </p> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/04/happy-8th-birthday-google-grants.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Happy 8th Birthday, Google Grants!&url=https://googlefornonprofits.blogspot.com/2011/04/happy-8th-birthday-google-grants.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/04/happy-8th-birthday-google-grants.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/04/happy-8th-birthday-google-grants.html' data-url='https://googlefornonprofits.blogspot.com/2011/04/happy-8th-birthday-google-grants.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/04/happy-8th-birthday-google-grants.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='2487878693994793141' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html' itemprop='url' title='Non-profit industry benchmark report for Arts, Culture & Humanities'> Non-profit industry benchmark report for Arts, Culture & Humanities </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 29, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last year we asked participants in the Google Grants program to submit surveys about their experience with Google Grants, AdWords and other products. Of the responses we received, we were able to glean a bit of insight into the industries that make up the non-profits in our program and would like to share those insights with you for the purposes of creating your own benchmarks and metrics in this <a href="http://googlegrants.blogspot.com/2011/02/industry-benchmarking-series.html">monthly benchmarking series.</a><br /><br />This month we’re featuring the Arts, Culture & Humanities category of the non-profit industry. Look to future months for other <a href="http://nccs.urban.org/classification/NTEE.cfm">NTEE non-profit categories</a>.<br /><br /><span style="font-weight: bold;">Arts, Culture & Humanities</span><br />Grantees in this segment of the non-profit industry were most likely to track website traffic as their most important metric, state "reaching new constituents" as their main mission objective served via their Grant and state "raising awareness" as the main marketing objective served via their Google Grant.<br /><br />With regard to the performance of their Grants AdWords account, they received an average of 19% of their total site visits from their Grants AdWords account and an average of 12,000 conversions over the last year (11/2009 - 11/2010).<br /><br />An average of 7% of Arts, Culture & Humanities organizations who responded to the survey report that they currently use an agency, SEO or SEM to manage their Grants AdWords account.<br /><br />Check back next month when we’ll feature benchmark information for the Education segment.<br /><br /><span class="post-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> Last year we asked participants in the Google Grants program to submit surveys about their experience with Google Grants, AdWords and other products. Of the responses we received, we were able to glean a bit of insight into the industries that make up the non-profits in our program and would like to share those insights with you for the purposes of creating your own benchmarks and metrics in this <a href="http://googlegrants.blogspot.com/2011/02/industry-benchmarking-series.html">monthly benchmarking series.</a><br /><br />This month we’re featuring the Arts, Culture & Humanities category of the non-profit industry. Look to future months for other <a href="http://nccs.urban.org/classification/NTEE.cfm">NTEE non-profit categories</a>.<br /><br /><span style="font-weight: bold;">Arts, Culture & Humanities</span><br />Grantees in this segment of the non-profit industry were most likely to track website traffic as their most important metric, state "reaching new constituents" as their main mission objective served via their Grant and state "raising awareness" as the main marketing objective served via their Google Grant.<br /><br />With regard to the performance of their Grants AdWords account, they received an average of 19% of their total site visits from their Grants AdWords account and an average of 12,000 conversions over the last year (11/2009 - 11/2010).<br /><br />An average of 7% of Arts, Culture & Humanities organizations who responded to the survey report that they currently use an agency, SEO or SEM to manage their Grants AdWords account.<br /><br />Check back next month when we’ll feature benchmark information for the Education segment.<br /><br /><span class="post-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Non-profit industry benchmark report for Arts, Culture & Humanities&url=https://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html' data-url='https://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/03/non-profit-industry-benchmark-report.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='1673977359509260147' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/03/google-grants-information-for-japan.html' itemprop='url' title='Google Grants Information For Japan Disaster Relief'> Google Grants Information For Japan Disaster Relief </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, March 15, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Many of the non-profits in the Google Grants program are taking part in the relief efforts for the disaster in Japan.<br /><br />We'd like to call attention to some of them so that you can get involved, offer support and learn more about the effects of the disaster. Please also take a look at the <a href="http://www.google.co.jp/intl/en/crisisresponse/japanquake2011.html">Google Crisis Response site</a> for resources, maps, news and a People Finder for those missing during this crisis.<br /><br /><ul><li><a href="www.directrelief.org">Direct Relief International</a> has committed $600K in cash and $15M in medical inventory to the relief efforts in Japan as well as partnering with Japanese American Citizens League to create the Japan Relief and Recovery Fund to support relief and recovery efforts. <a href="http://www.directrelief.org/EmergencyResponse/2011/JapanEarthquakeTsunami.aspx?referrer=japanearthquake">Read more</a> or <a href="https://secure2.convio.net/dri/site/Donation2?idb=915379441&1170.donation=form1&df_id=1170&__utma=159700776.1153897501.1290188887.1300214574.1300225231.5&__utmb=159700776.0.10.1300225231&__utmc=159700776&__utmx=-&__utmz=159700776.1290188887.1.1.utmcsr=%28direct%29%7Cutmccn=%28direct%29%7Cutmcmd=%28none%29&__utmv=-&__utmk=32060542">donate </a>to help.</li></ul><ul><li><a href="http://www.savethechildren.org/">Save the Children</a> is establishing a base of operations in Sendai to help vulnerable children and their families. <a href="http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6621121/k.3D08/Japan_Earthquake_Tsunami_Relief.htm">Read more</a> or <a href="https://secure.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6617251/k.7E71/Donate_to_the_Japan_Earthquake_Tsunami_Children_in_Emergency_Fund/apps/ka/sd/donor.asp">donate</a> to help.</li></ul><ul><li><a href="https://american.redcross.org/site/Donation2?4306.donation=form1&idb=520717783&df_id=4306&s_subsrc=RCO_NewsArticle">The Red Cross</a> has dispatched disaster management specialists to partner with local Japanese Red Cross efforts as well as an initial contribution of $10M to assist with relief efforts. <a href="http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=3f22acbbc26be210VgnVCM10000089f0870aRCRD">Read more</a> or <a href="http://american.redcross.org/site/PageServer?pagename=ntld_main&s_src=RS%20G00000E001&s_subsrc=GoogleGrantsBlogspot">donate</a> to help.</li></ul><ul><li><a href="http://www.mercycorps.org">Mercy Corps</a> has sent emergency supplies to families evacuated from the area of Kesennuma. <a href="https://www.mercycorps.org/donate/japan">Read more or donate</a> to help. </li></ul><br />If you're a grant recipient providing relief to those affected by the disaster in Japan and have questions about <a href="http://googlegrants.blogspot.com/2008/09/adwords-for-disaster-relief.html">managing your AdWords account to scale with traffic increases</a>, please <a href="//www.google.com/support/grants/bin/request.py?hl=en&contact_type=disaster_relief">contact our team</a> so we can make sure you reach those in need and those who can help. </script> <noscript> Many of the non-profits in the Google Grants program are taking part in the relief efforts for the disaster in Japan.<br /><br />We'd like to call attention to some of them so that you can get involved, offer support and learn more about the effects of the disaster. Please also take a look at the <a href="http://www.google.co.jp/intl/en/crisisresponse/japanquake2011.html">Google Crisis Response site</a> for resources, maps, news and a People Finder for those missing during this crisis.<br /><br /><ul><li><a href="www.directrelief.org">Direct Relief International</a> has committed $600K in cash and $15M in medical inventory to the relief efforts in Japan as well as partnering with Japanese American Citizens League to create the Japan Relief and Recovery Fund to support relief and recovery efforts. <a href="http://www.directrelief.org/EmergencyResponse/2011/JapanEarthquakeTsunami.aspx?referrer=japanearthquake">Read more</a> or <a href="https://secure2.convio.net/dri/site/Donation2?idb=915379441&1170.donation=form1&df_id=1170&__utma=159700776.1153897501.1290188887.1300214574.1300225231.5&__utmb=159700776.0.10.1300225231&__utmc=159700776&__utmx=-&__utmz=159700776.1290188887.1.1.utmcsr=%28direct%29%7Cutmccn=%28direct%29%7Cutmcmd=%28none%29&__utmv=-&__utmk=32060542">donate </a>to help.</li></ul><ul><li><a href="http://www.savethechildren.org/">Save the Children</a> is establishing a base of operations in Sendai to help vulnerable children and their families. <a href="http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6621121/k.3D08/Japan_Earthquake_Tsunami_Relief.htm">Read more</a> or <a href="https://secure.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6617251/k.7E71/Donate_to_the_Japan_Earthquake_Tsunami_Children_in_Emergency_Fund/apps/ka/sd/donor.asp">donate</a> to help.</li></ul><ul><li><a href="https://american.redcross.org/site/Donation2?4306.donation=form1&idb=520717783&df_id=4306&s_subsrc=RCO_NewsArticle">The Red Cross</a> has dispatched disaster management specialists to partner with local Japanese Red Cross efforts as well as an initial contribution of $10M to assist with relief efforts. <a href="http://www.redcross.org/portal/site/en/menuitem.94aae335470e233f6cf911df43181aa0/?vgnextoid=3f22acbbc26be210VgnVCM10000089f0870aRCRD">Read more</a> or <a href="http://american.redcross.org/site/PageServer?pagename=ntld_main&s_src=RS%20G00000E001&s_subsrc=GoogleGrantsBlogspot">donate</a> to help.</li></ul><ul><li><a href="http://www.mercycorps.org">Mercy Corps</a> has sent emergency supplies to families evacuated from the area of Kesennuma. <a href="https://www.mercycorps.org/donate/japan">Read more or donate</a> to help. </li></ul><br />If you're a grant recipient providing relief to those affected by the disaster in Japan and have questions about <a href="http://googlegrants.blogspot.com/2008/09/adwords-for-disaster-relief.html">managing your AdWords account to scale with traffic increases</a>, please <a href="//www.google.com/support/grants/bin/request.py?hl=en&contact_type=disaster_relief">contact our team</a> so we can make sure you reach those in need and those who can help. </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/03/google-grants-information-for-japan.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Grants Information For Japan Disaster Relief&url=https://googlefornonprofits.blogspot.com/2011/03/google-grants-information-for-japan.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/03/google-grants-information-for-japan.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/03/google-grants-information-for-japan.html' data-url='https://googlefornonprofits.blogspot.com/2011/03/google-grants-information-for-japan.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/03/google-grants-information-for-japan.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='7662961925965600302' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' itemprop='url' title='Request For Grantee Photos'> Request For Grantee Photos </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, February 3, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> The Google Grants team would like to tell a more colorful story about the positive impact that grantees are having in the world. With this in mind, we are seeking digital photos from grantees that help tell their powerful story. The photos will be used both internally at Google and externally for marketing purposes. <br /><br />If you have any photos that you would like to pass on to us, please submit your information in <a href="https://spreadsheets.google.com/viewform?formkey=dGpOS2FGS1ZJZjdCOUlMRDNtQmlLRFE6MQ&ndplr=1">this form</a> and someone from our team will reach out to you directly with next steps. Please note that not all organizations will be selected and not all photos will be used. <br /><br />We look forward to hearing from you and thank you for all that you do!<br /><br /><span class="byline-author">Posted by Janelle Kuhlman, Google Grants Team</span> </script> <noscript> The Google Grants team would like to tell a more colorful story about the positive impact that grantees are having in the world. With this in mind, we are seeking digital photos from grantees that help tell their powerful story. The photos will be used both internally at Google and externally for marketing purposes. <br /><br />If you have any photos that you would like to pass on to us, please submit your information in <a href="https://spreadsheets.google.com/viewform?formkey=dGpOS2FGS1ZJZjdCOUlMRDNtQmlLRFE6MQ&ndplr=1">this form</a> and someone from our team will reach out to you directly with next steps. Please note that not all organizations will be selected and not all photos will be used. <br /><br />We look forward to hearing from you and thank you for all that you do!<br /><br /><span class="byline-author">Posted by Janelle Kuhlman, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Request For Grantee Photos&url=https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' data-url='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/02/request-for-grantee-photos.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='6176153963659453431' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/01/google-grants-resources-online.html' itemprop='url' title='Google Grants Resources Online'> Google Grants Resources Online </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, January 6, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We hope you've all enjoyed your holiday season and are ready to get back to AdWords in full force.<br /><br />Sure, you've made all kinds of New Years resolutions already, but there's still time for one more important one... 2011 is the year to make your AdWords grant fabulous!<br /><br />We'd like to show you two important resources that will help you make this New Year's resolution the easiest one on your list.<br /><br />The first resource is our <a href="//www.google.com/support/grants/?hl=en">Google Grants Help Center</a>. This one stop-shop of knowledge covers everything from setting up your account, to managing your bids, and even how to optimize your account to increase your rank on Google.com. The articles are organized by topics like Basics, Your Ad Performance, and Your AdWords Account so you can access them quickly. And if you can't find what you're looking for, don't fret! Just search for it at the top of any Google Grants Help Center page (we're really good with that whole search concept).<br /><br />Our second resource is built by you, made for you. The <a href="//www.google.com/support/forum/p/grants?hl=en&utm_source=HC&utm_medium=leftnav&utm_campaign=grants">Google Grants Help Forum</a> was created with all your questions (and answers!) in mind. Can't find what you're looking for in the Help Center? Perhaps others have the same questions too, and have posted them in our forum. This is the place to ask the community of Grantees anything you'd like. Sometimes the Google Grants team provides answers, but most answers come from YOU!<br /><br />Feel free to post a discussion, and see who answers in "My Discussions." If you answer many discussions, we'll show others that you're a star (!) and display the amount of discussions you've replied to on your profile. Also, if you find a discussion that particularly helps you, but can't read it 'til later, you can mark it and come back another time.<br /><br />Isn't crowd sourcing the best?<br /><br />So, get movin' on your easiest resolution this year and make your AdWords account the best it can be!<br /><br />Happy New Year!<br /><br /><span class="byline-author"><br /><br /><br />Posted by Andrea Cohan, AdWords Team</span> </script> <noscript> We hope you've all enjoyed your holiday season and are ready to get back to AdWords in full force.<br /><br />Sure, you've made all kinds of New Years resolutions already, but there's still time for one more important one... 2011 is the year to make your AdWords grant fabulous!<br /><br />We'd like to show you two important resources that will help you make this New Year's resolution the easiest one on your list.<br /><br />The first resource is our <a href="//www.google.com/support/grants/?hl=en">Google Grants Help Center</a>. This one stop-shop of knowledge covers everything from setting up your account, to managing your bids, and even how to optimize your account to increase your rank on Google.com. The articles are organized by topics like Basics, Your Ad Performance, and Your AdWords Account so you can access them quickly. And if you can't find what you're looking for, don't fret! Just search for it at the top of any Google Grants Help Center page (we're really good with that whole search concept).<br /><br />Our second resource is built by you, made for you. The <a href="//www.google.com/support/forum/p/grants?hl=en&utm_source=HC&utm_medium=leftnav&utm_campaign=grants">Google Grants Help Forum</a> was created with all your questions (and answers!) in mind. Can't find what you're looking for in the Help Center? Perhaps others have the same questions too, and have posted them in our forum. This is the place to ask the community of Grantees anything you'd like. Sometimes the Google Grants team provides answers, but most answers come from YOU!<br /><br />Feel free to post a discussion, and see who answers in "My Discussions." If you answer many discussions, we'll show others that you're a star (!) and display the amount of discussions you've replied to on your profile. Also, if you find a discussion that particularly helps you, but can't read it 'til later, you can mark it and come back another time.<br /><br />Isn't crowd sourcing the best?<br /><br />So, get movin' on your easiest resolution this year and make your AdWords account the best it can be!<br /><br />Happy New Year!<br /><br /><span class="byline-author"><br /><br /><br />Posted by Andrea Cohan, AdWords Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/01/google-grants-resources-online.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Grants Resources Online&url=https://googlefornonprofits.blogspot.com/2011/01/google-grants-resources-online.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/01/google-grants-resources-online.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/01/google-grants-resources-online.html' data-url='https://googlefornonprofits.blogspot.com/2011/01/google-grants-resources-online.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/01/google-grants-resources-online.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits' rel='tag'> Resources for Non-Profits </a> </span> </div> </div> </div> <div class='post' data-id='3868284190178329225' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2011/01/first-google-grants-day-in-netherlands.html' itemprop='url' title='The First Google Grants Day in the Netherlands'> The First Google Grants Day in the Netherlands </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Tuesday, January 4, 2011 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxTL0FK19MjToXUTMpK2tsvBo1Jga-fG8SvV9nJ02higI9LfuJHGs-uiJbpMPdDrMXRqw328tdDuD2fZar-YDpw9znXAdwdNkDf89IxHjl0NXNr2qtd1KpEqbK9pedgLEhixNF4LusCss/s1600/grants+event+4.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399950051320498" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxTL0FK19MjToXUTMpK2tsvBo1Jga-fG8SvV9nJ02higI9LfuJHGs-uiJbpMPdDrMXRqw328tdDuD2fZar-YDpw9znXAdwdNkDf89IxHjl0NXNr2qtd1KpEqbK9pedgLEhixNF4LusCss/s400/grants+event+4.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span id="internal-source-marker_0.3877679966390133" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In November, the Benelux Google Grants team had the pleasure to welcome more than 30 different non-profit organizations at the first ever Google Grants Day in Amsterdam. The attendees were a mix of existing grantees and non-profit organizations that were new to </span><a href="//www.google.com/grants/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">the Grants program</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. The day kicked off with a series of workshops and ended on a high note with insights into different aspects of online marketing from our 3 speakers.</span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><div color="transparent" style="margin: 0px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg39GMLdJHa2rLCth_px3tre8lYEFiF1OJUyYqtbsGtonTCaXtxk3qY_8arScVefYdkA-nylGrHhejYegRFTAVYsKMh_fxsgv3ol3HY0sHxtn6Cv5f77KG-9ayQW1SVTTMyz5kCaFFlBlw/s1600/grants+event+3.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399882717318402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg39GMLdJHa2rLCth_px3tre8lYEFiF1OJUyYqtbsGtonTCaXtxk3qY_8arScVefYdkA-nylGrHhejYegRFTAVYsKMh_fxsgv3ol3HY0sHxtn6Cv5f77KG-9ayQW1SVTTMyz5kCaFFlBlw/s400/grants+event+3.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The workshops for our existing grantees began with a hands-on optimization session, where grantees got the chance to brainstorm with our AdWords specialists on how to maximize their Google Grant to meet their organization’s mission and goals. This was followed by a session on how to create exposure and awareness through </span><a href="//www.youtube.com/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and a workshop on how non-profit organizations can get the most valuable information out of </span><a href="//www.google.com/analytics/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Analytics</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjQtSSna8ccSax2OTUiZ-QZH-WlSmaIHhCWZY17fxeDcPu_y5I6bzjvzaiIJmvMvxft2SyPJdZI_qRXbIMnV2yVeWFrefT9AEW-H3a1QT1EiQnJpvSNyusmNm2a6iEVcK3Obaz36K9vC0/s1600/grants+event+2.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399772443307794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjQtSSna8ccSax2OTUiZ-QZH-WlSmaIHhCWZY17fxeDcPu_y5I6bzjvzaiIJmvMvxft2SyPJdZI_qRXbIMnV2yVeWFrefT9AEW-H3a1QT1EiQnJpvSNyusmNm2a6iEVcK3Obaz36K9vC0/s400/grants+event+2.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For the organizations new to the Grants program there was a special surprise: we made sure that they would leave the Amsterdam office as the proud owners of new and shiny Google Grants accounts! During their sessions these non-profits got the chance to set up their account, get acquainted with the AdWords interface and learn all about basic optimization. Suffice to say that these new grantees left the Grants Day happily surprised and extremely content.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEMp3RIS4JBUu6Xhfso-LcSyXhEAw0hd-miUY7S5dbqpYFCnWqJo7ypp9W4xPZmY25Q5tSQzYvSIKhU7Ugg56MgGjgjjA0ARKrtawmZmZ5kcyIAyhM68wk0vKoIYl1HzJo7cCVLn8un6s/s1600/Grants+event.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399590606135362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEMp3RIS4JBUu6Xhfso-LcSyXhEAw0hd-miUY7S5dbqpYFCnWqJo7ypp9W4xPZmY25Q5tSQzYvSIKhU7Ugg56MgGjgjjA0ARKrtawmZmZ5kcyIAyhM68wk0vKoIYl1HzJo7cCVLn8un6s/s400/Grants+event.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After these product-focused and practical workshops, the speaker sessions offered the grantees a chance to think about online marketing from a broader point of view. Topics covered by speakers from Google ranged from Search Engine Optimization and </span><a href="//www.google.com/webmasters/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster tools</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to </span><a href="http://earth.google.com/intl/en/outreach/index.html"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Earth Outreach</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and the work that Google does through </span><a href="http://www.google.org/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google.org</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> such as </span><a href="//www.google.com/crisisresponse/oilspill/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Crisis Response</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Then, Jeroen den Tex, Chief Marketing Officer at Red Cross the Netherlands, enlightened us with insights into how the Red Cross puts the online landscape to good use.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Following the speaker session, the grantees had the opportunity to get to know their fellow grantees while enjoying a bite to eat. We were happy to learn that our grantees found it very useful to be able to share advice and best practices with other grantees, and we hope that this will encourage valuable collaboration between non-profits in the future!</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Overall, the attendees were very eager to learn more about </span><a href="//www.google.com/grants/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="//www.google.com/nonprofits/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google for Non-Profits products and tools</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. We would like to thank all the grantees for attending and all the Googlers for helping us to make this day a huge success! We hope to repeat this in 2011!</span></div></span></div></span><span class="byline-author"><br />Posted by </span><span id="internal-source-marker_0.3877679966390133" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anne-Christine Polet, DCS Benelux</span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"></span> </script> <noscript> <a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxTL0FK19MjToXUTMpK2tsvBo1Jga-fG8SvV9nJ02higI9LfuJHGs-uiJbpMPdDrMXRqw328tdDuD2fZar-YDpw9znXAdwdNkDf89IxHjl0NXNr2qtd1KpEqbK9pedgLEhixNF4LusCss/s1600/grants+event+4.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399950051320498" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxTL0FK19MjToXUTMpK2tsvBo1Jga-fG8SvV9nJ02higI9LfuJHGs-uiJbpMPdDrMXRqw328tdDuD2fZar-YDpw9znXAdwdNkDf89IxHjl0NXNr2qtd1KpEqbK9pedgLEhixNF4LusCss/s400/grants+event+4.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span id="internal-source-marker_0.3877679966390133" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">In November, the Benelux Google Grants team had the pleasure to welcome more than 30 different non-profit organizations at the first ever Google Grants Day in Amsterdam. The attendees were a mix of existing grantees and non-profit organizations that were new to </span><a href="//www.google.com/grants/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">the Grants program</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. The day kicked off with a series of workshops and ended on a high note with insights into different aspects of online marketing from our 3 speakers.</span><br /><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;font-family:'Times New Roman';font-size:medium;" ><div color="transparent" style="margin: 0px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"><div style="margin: 0px; background-color: transparent;"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg39GMLdJHa2rLCth_px3tre8lYEFiF1OJUyYqtbsGtonTCaXtxk3qY_8arScVefYdkA-nylGrHhejYegRFTAVYsKMh_fxsgv3ol3HY0sHxtn6Cv5f77KG-9ayQW1SVTTMyz5kCaFFlBlw/s1600/grants+event+3.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399882717318402" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg39GMLdJHa2rLCth_px3tre8lYEFiF1OJUyYqtbsGtonTCaXtxk3qY_8arScVefYdkA-nylGrHhejYegRFTAVYsKMh_fxsgv3ol3HY0sHxtn6Cv5f77KG-9ayQW1SVTTMyz5kCaFFlBlw/s400/grants+event+3.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The workshops for our existing grantees began with a hands-on optimization session, where grantees got the chance to brainstorm with our AdWords specialists on how to maximize their Google Grant to meet their organization’s mission and goals. This was followed by a session on how to create exposure and awareness through </span><a href="//www.youtube.com/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">YouTube</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and a workshop on how non-profit organizations can get the most valuable information out of </span><a href="//www.google.com/analytics/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Analytics</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjQtSSna8ccSax2OTUiZ-QZH-WlSmaIHhCWZY17fxeDcPu_y5I6bzjvzaiIJmvMvxft2SyPJdZI_qRXbIMnV2yVeWFrefT9AEW-H3a1QT1EiQnJpvSNyusmNm2a6iEVcK3Obaz36K9vC0/s1600/grants+event+2.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399772443307794" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjQtSSna8ccSax2OTUiZ-QZH-WlSmaIHhCWZY17fxeDcPu_y5I6bzjvzaiIJmvMvxft2SyPJdZI_qRXbIMnV2yVeWFrefT9AEW-H3a1QT1EiQnJpvSNyusmNm2a6iEVcK3Obaz36K9vC0/s400/grants+event+2.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">For the organizations new to the Grants program there was a special surprise: we made sure that they would leave the Amsterdam office as the proud owners of new and shiny Google Grants accounts! During their sessions these non-profits got the chance to set up their account, get acquainted with the AdWords interface and learn all about basic optimization. Suffice to say that these new grantees left the Grants Day happily surprised and extremely content.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEMp3RIS4JBUu6Xhfso-LcSyXhEAw0hd-miUY7S5dbqpYFCnWqJo7ypp9W4xPZmY25Q5tSQzYvSIKhU7Ugg56MgGjgjjA0ARKrtawmZmZ5kcyIAyhM68wk0vKoIYl1HzJo7cCVLn8un6s/s1600/Grants+event.JPG"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5558399590606135362" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEMp3RIS4JBUu6Xhfso-LcSyXhEAw0hd-miUY7S5dbqpYFCnWqJo7ypp9W4xPZmY25Q5tSQzYvSIKhU7Ugg56MgGjgjjA0ARKrtawmZmZ5kcyIAyhM68wk0vKoIYl1HzJo7cCVLn8un6s/s400/Grants+event.JPG" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 266px;" /></a><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After these product-focused and practical workshops, the speaker sessions offered the grantees a chance to think about online marketing from a broader point of view. Topics covered by speakers from Google ranged from Search Engine Optimization and </span><a href="//www.google.com/webmasters/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Webmaster tools</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> to </span><a href="http://earth.google.com/intl/en/outreach/index.html"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Earth Outreach</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and the work that Google does through </span><a href="http://www.google.org/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google.org</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> such as </span><a href="//www.google.com/crisisresponse/oilspill/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Crisis Response</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. Then, Jeroen den Tex, Chief Marketing Officer at Red Cross the Netherlands, enlightened us with insights into how the Red Cross puts the online landscape to good use.</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Following the speaker session, the grantees had the opportunity to get to know their fellow grantees while enjoying a bite to eat. We were happy to learn that our grantees found it very useful to be able to share advice and best practices with other grantees, and we hope that this will encourage valuable collaboration between non-profits in the future!</span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"></span><br /><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Overall, the attendees were very eager to learn more about </span><a href="//www.google.com/grants/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google Grants</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;"> and </span><a href="//www.google.com/nonprofits/"><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 153); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: underline; vertical-align: baseline; white-space: pre-wrap;">Google for Non-Profits products and tools</span></a><span style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">. We would like to thank all the grantees for attending and all the Googlers for helping us to make this day a huge success! We hope to repeat this in 2011!</span></div></span></div></span><span class="byline-author"><br />Posted by </span><span id="internal-source-marker_0.3877679966390133" style="font-size: 11pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: normal; font-style: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Anne-Christine Polet, DCS Benelux</span><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; font-size: medium;"></span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2011/01/first-google-grants-day-in-netherlands.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:The First Google Grants Day in the Netherlands&url=https://googlefornonprofits.blogspot.com/2011/01/first-google-grants-day-in-netherlands.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2011/01/first-google-grants-day-in-netherlands.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2011/01/first-google-grants-day-in-netherlands.html' data-url='https://googlefornonprofits.blogspot.com/2011/01/first-google-grants-day-in-netherlands.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2011/01/first-google-grants-day-in-netherlands.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='6417558216717417312' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/12/introducing-grantspro.html' itemprop='url' title='Introducing Grantspro'> Introducing Grantspro </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, December 20, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We're excited to announce the launch of <a href="//www.google.com/grants/grantees/services.html">Grantspro</a>, an updated version of the Additional Services Program, aimed at better serving grantees involved in this segment of the Google Grants program.<br /><br /><span style="font-weight: bold;">What is Grantspro?</span><br />Grantspro offers an additional $30,000 per month (for a total of $40,000 per month) to grantees who meet certain requirements. The updated requirements are detailed on<a href="//www.google.com/grants/grantees/services.html"> our website.</a><br /><br /><span style="font-weight: bold;">How is Grantspro different from Additional Services?</span><br />Grantspros are not required to submit quarterly analytics reports as they were in the Additional Services program. All analytics data is requested on the Annual Survey, which was sent to all grantees this year on November 1, 2010, and is sent annually in Q4.<br /><br />New applicants to Grantspro will first participate in a Grantspro test aimed at setting expectations about the demands of managing your account at the increased budget and requirement levels.<br /><br />Grantspro’s required spend level is higher, but the required period of time for this spend is shorter, to allow for non-profits who experience seasonality and fluctuations in traffic patterns.<br /><br /><span style="font-weight: bold;">What if I’m currently enrolled in Additional Services? </span><br />You’re all set. Just continue to submit your Annual Survey results yearly and follow the <a href="//www.google.com/grants/details.html#details">Active Account Management requirements</a> to remain active as a Grantspro. You don’t need to reapply for the program or resubmit analytics data (you covered it with your Annual Survey this year).<br /><br />Additional FAQs about Grantspro can be found in <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=1081709">our Help Center</a>. If you’d like to continue discussing the launch of Grantspro, we invite you to start up a conversation in our<a href="//www.google.com/support/forum/p/grants/label?lid=5698f6fab21b4d3b&hl=en"> Grantspro discussion forum.</a><br /><br />Posted by Jessica Vaughan, Google Grants Team </script> <noscript> We're excited to announce the launch of <a href="//www.google.com/grants/grantees/services.html">Grantspro</a>, an updated version of the Additional Services Program, aimed at better serving grantees involved in this segment of the Google Grants program.<br /><br /><span style="font-weight: bold;">What is Grantspro?</span><br />Grantspro offers an additional $30,000 per month (for a total of $40,000 per month) to grantees who meet certain requirements. The updated requirements are detailed on<a href="//www.google.com/grants/grantees/services.html"> our website.</a><br /><br /><span style="font-weight: bold;">How is Grantspro different from Additional Services?</span><br />Grantspros are not required to submit quarterly analytics reports as they were in the Additional Services program. All analytics data is requested on the Annual Survey, which was sent to all grantees this year on November 1, 2010, and is sent annually in Q4.<br /><br />New applicants to Grantspro will first participate in a Grantspro test aimed at setting expectations about the demands of managing your account at the increased budget and requirement levels.<br /><br />Grantspro’s required spend level is higher, but the required period of time for this spend is shorter, to allow for non-profits who experience seasonality and fluctuations in traffic patterns.<br /><br /><span style="font-weight: bold;">What if I’m currently enrolled in Additional Services? </span><br />You’re all set. Just continue to submit your Annual Survey results yearly and follow the <a href="//www.google.com/grants/details.html#details">Active Account Management requirements</a> to remain active as a Grantspro. You don’t need to reapply for the program or resubmit analytics data (you covered it with your Annual Survey this year).<br /><br />Additional FAQs about Grantspro can be found in <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=1081709">our Help Center</a>. If you’d like to continue discussing the launch of Grantspro, we invite you to start up a conversation in our<a href="//www.google.com/support/forum/p/grants/label?lid=5698f6fab21b4d3b&hl=en"> Grantspro discussion forum.</a><br /><br />Posted by Jessica Vaughan, Google Grants Team </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/12/introducing-grantspro.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Introducing Grantspro&url=https://googlefornonprofits.blogspot.com/2010/12/introducing-grantspro.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/12/introducing-grantspro.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/12/introducing-grantspro.html' data-url='https://googlefornonprofits.blogspot.com/2010/12/introducing-grantspro.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/12/introducing-grantspro.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='1766622142716390035' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/11/faqs-from-new-google-grantees.html' itemprop='url' title='FAQs From New Google Grantees'> FAQs From New Google Grantees </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Thursday, November 18, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="byline-author"> <meta equiv="Content-Type" content="text/html; charset=UTF-8"> <meta equiv="Content-Style-Type" content="text/css"> <title></title> <meta name="Generator" content="Cocoa HTML Writer"> <meta name="CocoaVersion" content="949.54"> <style type="text/css"> p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Times; min-height: 19.0px} span.s1 {text-decoration: underline ; color: #001096} </style> <p class="p1">We offer grantees educational resources such as the <a href="//www.google.com/grants/education/Beginners_Guide.pdf"><span class="s1">Beginner's Guide</span></a> and the <a href="//www.google.com/support/grants/"><span class="s1">Google Grants Help Center</span></a>. We recommend referring to these resources whenever you have questions, but also wanted to share some frequently asked questions that we have been receiving from prospective grantees and newbies.</p> <p class="p2"><br /><br /></p> <p class="p1"><b>1. Does our organization already have to be established and with a developed reputation in order to be eligible for Google Grants? </b></p> <p class="p2"><br /><br /></p> <p class="p1">No. Do not hesitate to make full use of this program just because your organization is new. Although your organization's success and reputation are of great value, we also support newly established organizations with a passion for charity. However, please be aware that we ask your organization to have a charity status in your country. (In the U.S., for example, <a href="http://www.irs.gov/charities/article/0,,id=96210,00.html"><span class="s1">501(c)(3) status</span></a> is required.) You can refer to our <a href="//www.google.com/support/grants/"><span class="s1">program guidelines</span></a> for detailed information around eligibility requirements.</p> <p class="p2"><br /><br /></p> <p class="p1"><b>2. We do not have in-depth knowledge of Google AdWords. Should we hire an advertising agency to manage our account? </b></p> <p class="p2"><br /><br /></p> <p class="p1">AdWords is developed to be a self-service product, and with our online resources you should be able to get started comfortably. As a participant in the Google Grants program, we require you to be responsive to our email requests and <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=117827"><span class="s1">log in to your account monthly</span></a> (if not more often) to review campaign performance and improve your account, tasks that do not require you to hire an agency. </p> <p class="p2"><br /><br /></p> <p class="p1"><b>3. Within our organization we have multiple projects with different goals. Can we have multiple AdWords accounts to manage these projects independently?</b></p> <p class="p2"><br /><br /></p> <p class="p1">At this time, each organization may only have a single AdWords account. However, your organization can have <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=171858"><span class="s1">multiple campaigns</span></a> within your account, with each campaign focused on a distinct goal or project. </p> <p class="p2"><br /><br /></p> <p class="p1"><b>4. Can Google sponsor events organized by our organization, or other aspects of our business? </b></p> <p class="p2"><br /><br /></p> <span class="Apple-style-span" style="font-family: Arial; font-size: 13px; ">Google Grants is a program specifically designed to support charitable organizations through providing a free Google AdWords account and does not involve funding other aspects of these organizations.</span></span><div><span class="byline-author"><br /><br /></span></div><div><span class="byline-author"><span class="Apple-style-span" style="font-family: Arial; font-size: 13px; "></span>Posted by Koichi Goto, Google AdWords Team</span></div> </script> <noscript> <span class="byline-author"> <meta equiv="Content-Type" content="text/html; charset=UTF-8"> <meta equiv="Content-Style-Type" content="text/css"> <title></title> <meta name="Generator" content="Cocoa HTML Writer"> <meta name="CocoaVersion" content="949.54"> <style type="text/css"> p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial} p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 16.0px Times; min-height: 19.0px} span.s1 {text-decoration: underline ; color: #001096} </style> <p class="p1">We offer grantees educational resources such as the <a href="//www.google.com/grants/education/Beginners_Guide.pdf"><span class="s1">Beginner's Guide</span></a> and the <a href="//www.google.com/support/grants/"><span class="s1">Google Grants Help Center</span></a>. We recommend referring to these resources whenever you have questions, but also wanted to share some frequently asked questions that we have been receiving from prospective grantees and newbies.</p> <p class="p2"><br /><br /></p> <p class="p1"><b>1. Does our organization already have to be established and with a developed reputation in order to be eligible for Google Grants? </b></p> <p class="p2"><br /><br /></p> <p class="p1">No. Do not hesitate to make full use of this program just because your organization is new. Although your organization's success and reputation are of great value, we also support newly established organizations with a passion for charity. However, please be aware that we ask your organization to have a charity status in your country. (In the U.S., for example, <a href="http://www.irs.gov/charities/article/0,,id=96210,00.html"><span class="s1">501(c)(3) status</span></a> is required.) You can refer to our <a href="//www.google.com/support/grants/"><span class="s1">program guidelines</span></a> for detailed information around eligibility requirements.</p> <p class="p2"><br /><br /></p> <p class="p1"><b>2. We do not have in-depth knowledge of Google AdWords. Should we hire an advertising agency to manage our account? </b></p> <p class="p2"><br /><br /></p> <p class="p1">AdWords is developed to be a self-service product, and with our online resources you should be able to get started comfortably. As a participant in the Google Grants program, we require you to be responsive to our email requests and <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=117827"><span class="s1">log in to your account monthly</span></a> (if not more often) to review campaign performance and improve your account, tasks that do not require you to hire an agency. </p> <p class="p2"><br /><br /></p> <p class="p1"><b>3. Within our organization we have multiple projects with different goals. Can we have multiple AdWords accounts to manage these projects independently?</b></p> <p class="p2"><br /><br /></p> <p class="p1">At this time, each organization may only have a single AdWords account. However, your organization can have <a href="//www.google.com/support/grants/bin/answer.py?hl=en&answer=171858"><span class="s1">multiple campaigns</span></a> within your account, with each campaign focused on a distinct goal or project. </p> <p class="p2"><br /><br /></p> <p class="p1"><b>4. Can Google sponsor events organized by our organization, or other aspects of our business? </b></p> <p class="p2"><br /><br /></p> <span class="Apple-style-span" style="font-family: Arial; font-size: 13px; ">Google Grants is a program specifically designed to support charitable organizations through providing a free Google AdWords account and does not involve funding other aspects of these organizations.</span></span><div><span class="byline-author"><br /><br /></span></div><div><span class="byline-author"><span class="Apple-style-span" style="font-family: Arial; font-size: 13px; "></span>Posted by Koichi Goto, Google AdWords Team</span></div> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/11/faqs-from-new-google-grantees.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:FAQs From New Google Grantees&url=https://googlefornonprofits.blogspot.com/2010/11/faqs-from-new-google-grantees.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/11/faqs-from-new-google-grantees.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/11/faqs-from-new-google-grantees.html' data-url='https://googlefornonprofits.blogspot.com/2010/11/faqs-from-new-google-grantees.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/11/faqs-from-new-google-grantees.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='3379414850806095016' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/11/annual-survey-announcement.html' itemprop='url' title='Annual Survey Announcement'> Annual Survey Announcement </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, November 1, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Today the Google Grants team sent out a brief, but mandatory survey for all grantees worldwide. We would like to encourage all grantees to please take the time to submit a complete survey so that we are able to confirm your continued interest in the Google Grants program as well as gather information that will enable us to provide better support to our grantees.<br /><br />We wanted to answer a few common questions about this annual survey up front, but feel free to discuss further in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion forum</a>:<br /><br /><span style="font-weight: bold;">Is this survey really from Google Grants?</span><br /><div style="text-align: left;">Yes. The survey sent out today is from our team and is not a <a href="http://googleblog.blogspot.com/2008/04/how-to-avoid-getting-hooked.html">phishing </a>attempt. Please note that the Google Grants team will never ask you for your account password or credit card information. Just look for the email in your inbox that has the subject line, “Mandatory Google Grants Satisfaction Survey”.<br /></div><br /><br /><span style="font-weight: bold;">How do I know if my response was received?</span><br />Once you have successfully submitted your survey, you will reach a thank you page with a confirmation message from our team. If you did not receive this confirmation message after clicking 'Submit', we ask that you resubmit your survey.<br /><br /><span style="font-weight: bold;">Who will receive this email at my organization?</span><br />The email will be sent to the contact email address listed in your Grants AdWords account. If that information has changed and you need to have the survey sent to another person in your organization, please first go into your Grants AdWords account, update the contact email address and then contact our team via<a href="//www.google.com/support/grants/bin/request.py?contact_type=login_problems"> the webform</a> in order to have the email sent to your new contact email address. The contact email address in your account must match the email address to which you’d like the survey sent, so please update that information before contacting our team.<br /><br />Thanks for taking the time to help us improve the Google Grants program.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> Today the Google Grants team sent out a brief, but mandatory survey for all grantees worldwide. We would like to encourage all grantees to please take the time to submit a complete survey so that we are able to confirm your continued interest in the Google Grants program as well as gather information that will enable us to provide better support to our grantees.<br /><br />We wanted to answer a few common questions about this annual survey up front, but feel free to discuss further in our <a href="//www.google.com/support/forum/p/grants?hl=en">discussion forum</a>:<br /><br /><span style="font-weight: bold;">Is this survey really from Google Grants?</span><br /><div style="text-align: left;">Yes. The survey sent out today is from our team and is not a <a href="http://googleblog.blogspot.com/2008/04/how-to-avoid-getting-hooked.html">phishing </a>attempt. Please note that the Google Grants team will never ask you for your account password or credit card information. Just look for the email in your inbox that has the subject line, “Mandatory Google Grants Satisfaction Survey”.<br /></div><br /><br /><span style="font-weight: bold;">How do I know if my response was received?</span><br />Once you have successfully submitted your survey, you will reach a thank you page with a confirmation message from our team. If you did not receive this confirmation message after clicking 'Submit', we ask that you resubmit your survey.<br /><br /><span style="font-weight: bold;">Who will receive this email at my organization?</span><br />The email will be sent to the contact email address listed in your Grants AdWords account. If that information has changed and you need to have the survey sent to another person in your organization, please first go into your Grants AdWords account, update the contact email address and then contact our team via<a href="//www.google.com/support/grants/bin/request.py?contact_type=login_problems"> the webform</a> in order to have the email sent to your new contact email address. The contact email address in your account must match the email address to which you’d like the survey sent, so please update that information before contacting our team.<br /><br />Thanks for taking the time to help us improve the Google Grants program.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/11/annual-survey-announcement.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Annual Survey Announcement&url=https://googlefornonprofits.blogspot.com/2010/11/annual-survey-announcement.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/11/annual-survey-announcement.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/11/annual-survey-announcement.html' data-url='https://googlefornonprofits.blogspot.com/2010/11/annual-survey-announcement.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/11/annual-survey-announcement.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='7582338231912248019' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/10/google-grants-workshop-recordings-now.html' itemprop='url' title='Google Grants Workshop Recordings Now Live!'> Google Grants Workshop Recordings Now Live! </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, October 18, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> We are happy to announce that the video recordings from our recent <a href="http://googlegrants.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html">Google Grants workshop</a> in Mountain View, California are now available on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>! Check out our channel to view sessions presented by <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Googlers</span> and by <a href="//www.youtube.com/user/GoogleGrants#p/u/0/_iIzo7U5bHw">your fellow grantees</a>. You can dive into <a href="//www.youtube.com/user/GoogleGrants#p/u/2/LxiDsrTGMuQ">AdWords basics</a>, <a href="//www.youtube.com/user/GoogleGrants#p/u/13/vklgT4ty8Vw">optimization strategies</a>, best practices for <a href="//www.youtube.com/user/GoogleGrants#p/u/4/CKPlmR3WzSk">tracking account performance</a>, and much more. Additional videos highlight other <a href="//www.google.com/nonprofits/">Google for Non-Profits products</a>, including <a href="//www.youtube.com/user/GoogleGrants#p/u/15/xsQj4_BGns0">YouTube for Non-Profits</a>, <a href="//www.youtube.com/user/GoogleGrants#p/u/6/rIvCnYuAgzs">Google Earth Outreach</a>, and other helpful tools for your non-profit.<br /><br />We hope that all grantees, whether able to attend the workshop in-person or not, can learn from these resources and put this new knowledge to work for your organization’s Google Grant and for any additional Google for Non-Profit products your group uses.<br /><br /><span class="byline-author">Posted by Kristie Mun, Google Grants Team</span> </script> <noscript> We are happy to announce that the video recordings from our recent <a href="http://googlegrants.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html">Google Grants workshop</a> in Mountain View, California are now available on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a>! Check out our channel to view sessions presented by <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Googlers</span> and by <a href="//www.youtube.com/user/GoogleGrants#p/u/0/_iIzo7U5bHw">your fellow grantees</a>. You can dive into <a href="//www.youtube.com/user/GoogleGrants#p/u/2/LxiDsrTGMuQ">AdWords basics</a>, <a href="//www.youtube.com/user/GoogleGrants#p/u/13/vklgT4ty8Vw">optimization strategies</a>, best practices for <a href="//www.youtube.com/user/GoogleGrants#p/u/4/CKPlmR3WzSk">tracking account performance</a>, and much more. Additional videos highlight other <a href="//www.google.com/nonprofits/">Google for Non-Profits products</a>, including <a href="//www.youtube.com/user/GoogleGrants#p/u/15/xsQj4_BGns0">YouTube for Non-Profits</a>, <a href="//www.youtube.com/user/GoogleGrants#p/u/6/rIvCnYuAgzs">Google Earth Outreach</a>, and other helpful tools for your non-profit.<br /><br />We hope that all grantees, whether able to attend the workshop in-person or not, can learn from these resources and put this new knowledge to work for your organization’s Google Grant and for any additional Google for Non-Profit products your group uses.<br /><br /><span class="byline-author">Posted by Kristie Mun, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/10/google-grants-workshop-recordings-now.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Grants Workshop Recordings Now Live!&url=https://googlefornonprofits.blogspot.com/2010/10/google-grants-workshop-recordings-now.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/10/google-grants-workshop-recordings-now.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/10/google-grants-workshop-recordings-now.html' data-url='https://googlefornonprofits.blogspot.com/2010/10/google-grants-workshop-recordings-now.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/10/google-grants-workshop-recordings-now.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics' rel='tag'> AdWords Basics </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Optimization' rel='tag'> Optimization </a> </span> </div> </div> </div> <div class='post' data-id='7928184563978013500' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/10/google-grants-impact-in-israel.html' itemprop='url' title='Google Grants' Impact In Israel'> Google Grants' Impact In Israel </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, October 13, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> <span class="byline-author"> <p class="p1">Since launching in 2003 in the US, Google Grants has expanded its reach to 27 countries around the world, including Israel in 2008. The program has helped many Israeli non-profits increase their web presence and allowed them to grow donations to support their causes. The three Israeli organizations below explain how they have benefited from the Google Grants program. </p> <p class="p1"><span class="s1"><a href="http://avivshoa.co.il/index.php?UrlID_Category=41">The Aviv Organization for Holocaust Survivors</a></span> was founded in 2007 to protect the rights of Holocaust survivors. It is the only organization in Israel that trains volunteers, professionals and Holocaust survivors in all aspects of realization of survivors’ rights. Their Google AdWords campaign has contributed to a large number of direct inquiries and offers of assistance for the survivors. In fact, the AdWords campaign accounts for one-third of all the traffic to their website since its creation.</p> <p class="p2">Established in 2003, <span class="s1"><a href="http://www.elhalev.org/">El Halev</a></span> is a non-profit organization that effects social change by empowering women of all ages and by reducing violence against women, teens, children, seniors and people with disabilities by means of training in martial arts and self-defense. After launching an AdWords campaign El Halev has seen “a substantial increase in the number and quality of inquiries coming from their website thanks to Google Grants”. </p> <p class="p1"><span class="s1"><a href="http://www.newfamily.org.il/english.asp">The New Family</a></span> organization specializes in legal counsel for family issues as well as support for civil marriages, wills and inheritance, same sex marriages and more. The organization has seen "an increase of at least 40% in the traffic to the website since the beginning of our Google supported campaign." Rachel, the organization’s founder, pointed out that the impact of Google's donation has been extraordinary and has allowed them to help a much larger audience, including people who did not know that solutions existed to their problems and that are now enjoying the special services the organization provides.</p> <p class="p1">If you are a registered non-profit in Israel and would like to apply for the Google Grants program please visit <span class="s1"><a href="http://www.google.co.il/grants/">this page</a></span> for more information. For more grantee success stories check out our <span class="s1"><a href="//www.google.com/grants/grantees/testimonials.html">testimonials page. </a></span></p><div><span class="byline-author"><br /></span></div>Posted by Noam Wolf, Google New York</span> </script> <noscript> <span class="byline-author"> <p class="p1">Since launching in 2003 in the US, Google Grants has expanded its reach to 27 countries around the world, including Israel in 2008. The program has helped many Israeli non-profits increase their web presence and allowed them to grow donations to support their causes. The three Israeli organizations below explain how they have benefited from the Google Grants program. </p> <p class="p1"><span class="s1"><a href="http://avivshoa.co.il/index.php?UrlID_Category=41">The Aviv Organization for Holocaust Survivors</a></span> was founded in 2007 to protect the rights of Holocaust survivors. It is the only organization in Israel that trains volunteers, professionals and Holocaust survivors in all aspects of realization of survivors’ rights. Their Google AdWords campaign has contributed to a large number of direct inquiries and offers of assistance for the survivors. In fact, the AdWords campaign accounts for one-third of all the traffic to their website since its creation.</p> <p class="p2">Established in 2003, <span class="s1"><a href="http://www.elhalev.org/">El Halev</a></span> is a non-profit organization that effects social change by empowering women of all ages and by reducing violence against women, teens, children, seniors and people with disabilities by means of training in martial arts and self-defense. After launching an AdWords campaign El Halev has seen “a substantial increase in the number and quality of inquiries coming from their website thanks to Google Grants”. </p> <p class="p1"><span class="s1"><a href="http://www.newfamily.org.il/english.asp">The New Family</a></span> organization specializes in legal counsel for family issues as well as support for civil marriages, wills and inheritance, same sex marriages and more. The organization has seen "an increase of at least 40% in the traffic to the website since the beginning of our Google supported campaign." Rachel, the organization’s founder, pointed out that the impact of Google's donation has been extraordinary and has allowed them to help a much larger audience, including people who did not know that solutions existed to their problems and that are now enjoying the special services the organization provides.</p> <p class="p1">If you are a registered non-profit in Israel and would like to apply for the Google Grants program please visit <span class="s1"><a href="http://www.google.co.il/grants/">this page</a></span> for more information. For more grantee success stories check out our <span class="s1"><a href="//www.google.com/grants/grantees/testimonials.html">testimonials page. </a></span></p><div><span class="byline-author"><br /></span></div>Posted by Noam Wolf, Google New York</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/10/google-grants-impact-in-israel.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Grants' Impact In Israel&url=https://googlefornonprofits.blogspot.com/2010/10/google-grants-impact-in-israel.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/10/google-grants-impact-in-israel.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/10/google-grants-impact-in-israel.html' data-url='https://googlefornonprofits.blogspot.com/2010/10/google-grants-impact-in-israel.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/10/google-grants-impact-in-israel.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='6241782586339848033' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html' itemprop='url' title='Recapping The 2010 Google Grants Workshop In Mountain View'> Recapping The 2010 Google Grants Workshop In Mountain View </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, September 8, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Last week, the Google Grants team hosted over 50 grantee organizations at the Google campus in Mountain View, California for a two-day workshop focused on <a href="//www.google.com/grants/">Google Grants</a> and other <a href="//www.google.com/nonprofits/">Google for Non-Profit products</a>. The event brought together non-profit grantees from across the country, with a few participants from as far away as Spain. Both large and small organizations attended the workshop, and organization focus areas included disaster relief, the environment, poverty, children’s rights, and much more.<br /><br />The first day of the workshop focused on maximizing your Google Grant to meet your organization’s mission and goals. Several grantees shared their experiences with AdWords, first in a case study and later in a grantee panel. Then AdWords specialists presented their expertise on account strategies and tips to the attendees, who were broken out into beginner and advanced tracks.<br /><br />The second day centered on additional <a href="//www.google.com/nonprofits/">Google for Non-Profits products and tools</a>, including the <a href="//www.youtube.com/nonprofits">YouTube Non-Profit program</a>, <a href="http://earth.google.com/outreach/index.html">Google Earth Outreach</a>, and <a href="//www.google.com/apps/intl/en/nonprofit/index.html">Google Apps for Non-Profits</a>. Best practices and strategies for landing page optimization and webmaster tools were also shared. As on the first day, grantees were able to hear from their fellow non-profits on use of these tools via two case studies.<br /><br />Throughout the two-day workshop, our attendees were heavily engaged in learning more about Google Grants and other Google products for non-profits, and we are so glad that we were able to offer this educational session to those who could attend.<br /><br />For all other grantees and interested non-profits, we are pleased to announce that we will be posting the videos from the workshop, including the case studies, from which all can benefit. We hope to have these sessions live on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a> within the next several weeks and will post to this blog once those sessions are available. We will also be posting several follow-up articles to this blog, sharing strategies and advice offered at the workshop, both from Googlers and from your fellow grantees.<br /><br />Thanks again to all who made this workshop a success! We are especially grateful to our case study and panelist grantees who shared their firsthand experiences with the audience.<br /><br />We are already looking forward to the 2011 workshop. Hope to see you then!<span class="byline-author"><br /><br />Posted by Kristie Mun, Google Grants Team</span> </script> <noscript> Last week, the Google Grants team hosted over 50 grantee organizations at the Google campus in Mountain View, California for a two-day workshop focused on <a href="//www.google.com/grants/">Google Grants</a> and other <a href="//www.google.com/nonprofits/">Google for Non-Profit products</a>. The event brought together non-profit grantees from across the country, with a few participants from as far away as Spain. Both large and small organizations attended the workshop, and organization focus areas included disaster relief, the environment, poverty, children’s rights, and much more.<br /><br />The first day of the workshop focused on maximizing your Google Grant to meet your organization’s mission and goals. Several grantees shared their experiences with AdWords, first in a case study and later in a grantee panel. Then AdWords specialists presented their expertise on account strategies and tips to the attendees, who were broken out into beginner and advanced tracks.<br /><br />The second day centered on additional <a href="//www.google.com/nonprofits/">Google for Non-Profits products and tools</a>, including the <a href="//www.youtube.com/nonprofits">YouTube Non-Profit program</a>, <a href="http://earth.google.com/outreach/index.html">Google Earth Outreach</a>, and <a href="//www.google.com/apps/intl/en/nonprofit/index.html">Google Apps for Non-Profits</a>. Best practices and strategies for landing page optimization and webmaster tools were also shared. As on the first day, grantees were able to hear from their fellow non-profits on use of these tools via two case studies.<br /><br />Throughout the two-day workshop, our attendees were heavily engaged in learning more about Google Grants and other Google products for non-profits, and we are so glad that we were able to offer this educational session to those who could attend.<br /><br />For all other grantees and interested non-profits, we are pleased to announce that we will be posting the videos from the workshop, including the case studies, from which all can benefit. We hope to have these sessions live on <a href="//www.youtube.com/user/GoogleGrants">our YouTube channel</a> within the next several weeks and will post to this blog once those sessions are available. We will also be posting several follow-up articles to this blog, sharing strategies and advice offered at the workshop, both from Googlers and from your fellow grantees.<br /><br />Thanks again to all who made this workshop a success! We are especially grateful to our case study and panelist grantees who shared their firsthand experiences with the audience.<br /><br />We are already looking forward to the 2011 workshop. Hope to see you then!<span class="byline-author"><br /><br />Posted by Kristie Mun, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Recapping The 2010 Google Grants Workshop In Mountain View&url=https://googlefornonprofits.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html' data-url='https://googlefornonprofits.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/09/recapping-2010-google-grants-workshop.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='post' data-id='823440955495378314' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/08/crisis-response-for-pakistan-floods.html' itemprop='url' title='Crisis response for Pakistan floods'> Crisis response for Pakistan floods </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Monday, August 16, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> If you are a Google Grant recipient providing relief to those affected by the <a href="//www.google.com/crisisresponse/pakistan_floods.html">floods in Pakistan</a>, there are a few things you can do to make your Grants AdWords account more effective and<a href="http://googlegrants.blogspot.com/2008/09/adwords-for-disaster-relief.html"> get your message to the widest audience possible:</a><br /><ul><li>Prioritize your budget so that the majority is going to your disaster campaigns</li><li>Build a targeted keyword list with words specific to Pakistan’s floods </li><li>Send visitors to the most useful landing page on your website, probably one that accepts donations</li></ul>If you’ve exhausted these strategies and have questions about managing your AdWords account efficiently to scale with the traffic generated by the disaster, <a href="//www.google.com/support/grants/bin/request.py?hl=en&contact_type=disaster_relief">please contact our team</a> so that we can make sure your information reaches those in need and those who can help.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </script> <noscript> If you are a Google Grant recipient providing relief to those affected by the <a href="//www.google.com/crisisresponse/pakistan_floods.html">floods in Pakistan</a>, there are a few things you can do to make your Grants AdWords account more effective and<a href="http://googlegrants.blogspot.com/2008/09/adwords-for-disaster-relief.html"> get your message to the widest audience possible:</a><br /><ul><li>Prioritize your budget so that the majority is going to your disaster campaigns</li><li>Build a targeted keyword list with words specific to Pakistan’s floods </li><li>Send visitors to the most useful landing page on your website, probably one that accepts donations</li></ul>If you’ve exhausted these strategies and have questions about managing your AdWords account efficiently to scale with the traffic generated by the disaster, <a href="//www.google.com/support/grants/bin/request.py?hl=en&contact_type=disaster_relief">please contact our team</a> so that we can make sure your information reaches those in need and those who can help.<br /><br /><span class="byline-author">Posted by Jessica Vaughan, Google Grants Team</span> </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/08/crisis-response-for-pakistan-floods.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Crisis response for Pakistan floods&url=https://googlefornonprofits.blogspot.com/2010/08/crisis-response-for-pakistan-floods.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/08/crisis-response-for-pakistan-floods.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/08/crisis-response-for-pakistan-floods.html' data-url='https://googlefornonprofits.blogspot.com/2010/08/crisis-response-for-pakistan-floods.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/08/crisis-response-for-pakistan-floods.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Program%20Alerts' rel='tag'> Program Alerts </a> </span> </div> </div> </div> <div class='post' data-id='4571234389119838276' itemscope='' itemtype='http://schema.org/BlogPosting'> <h2 class='title' itemprop='name'> <a href='https://googlefornonprofits.blogspot.com/2010/08/google-grants-program-feedback.html' itemprop='url' title='Google Grants Program Feedback'> Google Grants Program Feedback </a> </h2> <div class='post-header'> <div class='published'> <span class='publishdate' itemprop='datePublished'> Wednesday, August 11, 2010 </span> </div> </div> <div class='post-body'> <div class='post-content' itemprop='articleBody'> <script type='text/template'> Is Google AdWords making a difference for your organization? We enjoy sharing grantee success stories and would love to hear from you. Whether your AdWords account has led to an increase in website visits, volunteer sign ups or amount of donations, sharing your experience will inspire the non-profit community as well as our volunteers. <br /><br />If you would like to share how your grant of free AdWords advertising has had an impact on your organization please <a href="http://services.google.com/googlegrants/share_story">fill out this form</a>. You may share your experience with only the Google Grants Team or choose to make the information available to other organizations through a testimonial. To read about how Google Grants has helped non-profits from all over the world with unique challenges check out our <a href="//www.google.com/grants/grantees/testimonials.html">grantee testimonials page</a>. You can read testimonials that are relevant to your organization by sorting by goal and/or industry. Many testimonials share best practices, so we encourage all grantees to use these as a resource. Share your organization’s story today!<br /><br />Posted by Janelle Kuhlman, Google Grants Team </script> <noscript> Is Google AdWords making a difference for your organization? We enjoy sharing grantee success stories and would love to hear from you. Whether your AdWords account has led to an increase in website visits, volunteer sign ups or amount of donations, sharing your experience will inspire the non-profit community as well as our volunteers. <br /><br />If you would like to share how your grant of free AdWords advertising has had an impact on your organization please <a href="http://services.google.com/googlegrants/share_story">fill out this form</a>. You may share your experience with only the Google Grants Team or choose to make the information available to other organizations through a testimonial. To read about how Google Grants has helped non-profits from all over the world with unique challenges check out our <a href="//www.google.com/grants/grantees/testimonials.html">grantee testimonials page</a>. You can read testimonials that are relevant to your organization by sorting by goal and/or industry. Many testimonials share best practices, so we encourage all grantees to use these as a resource. Share your organization’s story today!<br /><br />Posted by Janelle Kuhlman, Google Grants Team </noscript> </div> </div> <div class='share'> <span class='gplus-share social-wrapper' data-href='https://plus.google.com/share?url=https://googlefornonprofits.blogspot.com/2010/08/google-grants-program-feedback.html'> <img alt='Share on Google+' height='24' src='https://www.gstatic.com/images/branding/google_plus/2x/ic_w_post_gplus_black_24dp.png' width='24'/> </span> <span class='twitter-custom social-wrapper' data-href='http://twitter.com/share?text=Google for Nonprofits Blog:Google Grants Program Feedback&url=https://googlefornonprofits.blogspot.com/2010/08/google-grants-program-feedback.html&via=googlenonprofit'> <img alt='Share on Twitter' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_twitter_black_24dp.png' width='24'/> </span> <span class='fb-custom social-wrapper' data-href='https://www.facebook.com/sharer.php?u=https://googlefornonprofits.blogspot.com/2010/08/google-grants-program-feedback.html'> <img alt='Share on Facebook' height='24' src='https://www.gstatic.com/images/icons/material/system/2x/post_facebook_black_24dp.png' width='24'/> </span> </div> <div class='comment-container'> <i class='comment-img material-icons'>  </i> <span class='cmt_count_iframe_holder' data-count='0' data-onclick='' data-post-url='https://googlefornonprofits.blogspot.com/2010/08/google-grants-program-feedback.html' data-url='https://googlefornonprofits.blogspot.com/2010/08/google-grants-program-feedback.html' style='color: #4184F3;'></span> </div> <div class='post-footer'> <div class='cmt_iframe_holder' data-href='https://googlefornonprofits.blogspot.com/2010/08/google-grants-program-feedback.html' data-viewtype='FILTERED_POSTMOD'></div> <a href='https://plus.google.com/112374322230920073195' rel='author' style='display:none;'> Google </a> <div class='label-footer'> <span class='labels-caption'> Labels: </span> <span class='labels'> <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog' rel='tag'> Google for Nonprofits Blog </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grantees' rel='tag'> Grantees </a> , <a class='label' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program' rel='tag'> Grants Program </a> </span> </div> </div> </div> <div class='blog-pager' id='blog-pager'> <a class='home-link' href='https://googlefornonprofits.blogspot.com/'> <i class='material-icons'>  </i> </a> <i class='material-icons disabled'>  </i> <span id='blog-pager-older-link'> <a class='blog-pager-older-link' href='https://googlefornonprofits.blogspot.com/search/label/Grants%20Program?updated-max=2010-08-11T11:56:00-07:00&max-results=20&start=20&by-date=false' id='Blog1_blog-pager-older-link' title='Older Posts'> <i class='material-icons'>  </i> </a> </span> </div> <div class='clear'></div> </div></div> </div> </div> <div class='col-right'> <div class='section' id='sidebar-top'><div class='widget HTML' data-version='1' id='HTML8'> <div class='widget-content'> <div class='searchBox'> <input type='text' title='Search This Blog' placeholder='Search blog ...' /> </div> </div> <div class='clear'></div> </div></div> <div id='aside'> <div class='section' id='sidebar'><div class='widget Label' data-version='1' id='Label1'> <div class='tab'> <img class='sidebar-icon' src='data:image/png;base64,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'/> <h2> Labels </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content list-label-widget-content'> <ul> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20Basics'> AdWords Basics </a> <span dir='ltr'> 98 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/AdWords%20in%20the%20Curriculum'> AdWords in the Curriculum </a> <span dir='ltr'> 9 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Analytics'> Google Analytics </a> <span dir='ltr'> 9 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Apps'> Google Apps </a> <span dir='ltr'> 25 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Apps%20Highlights'> Google Apps Highlights </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Earth'> Google Earth </a> <span dir='ltr'> 18 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Earth%20Outreach'> Google Earth Outreach </a> <span dir='ltr'> 28 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20for%20Nonprofits%20Blog'> Google for Nonprofits Blog </a> <span dir='ltr'> 529 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Fusion%20Tables'> Google Fusion Tables </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Maps'> Google Maps </a> <span dir='ltr'> 10 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Products'> Google Products </a> <span dir='ltr'> 63 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%20Sketchup'> Google Sketchup </a> <span dir='ltr'> 2 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Google%2B'> Google+ </a> <span dir='ltr'> 16 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Grantees'> Grantees </a> <span dir='ltr'> 98 </span> </li> <li> <span dir='ltr'> Grants Program </span> <span dir='ltr'> 97 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Optimization'> Optimization </a> <span dir='ltr'> 59 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Program%20Alerts'> Program Alerts </a> <span dir='ltr'> 15 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Resources%20for%20Non-Profits'> Resources for Non-Profits </a> <span dir='ltr'> 179 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/Tracking%20Performance'> Tracking Performance </a> <span dir='ltr'> 35 </span> </li> <li> <a dir='ltr' href='https://googlefornonprofits.blogspot.com/search/label/YouTube'> YouTube </a> <span dir='ltr'> 26 </span> </li> </ul> <div class='clear'></div> </div> </div><div class='widget BlogArchive' data-version='1' id='BlogArchive1'> <div class='tab'> <i class='material-icons icon'>  </i> <h2> Archive </h2> <i class='material-icons arrow'>  </i> </div> <div class='widget-content'> <div id='ArchiveList'> <div id='BlogArchive1_ArchiveList'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy toggle-open'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/'> 2016 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate expanded'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2016/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/'> 2015 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2015/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/'> 2014 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2014/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/'> 2013 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2013/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/'> 2012 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2012/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/'> 2011 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2011/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/'> 2010 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2010/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/'> 2009 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2009/01/'> Jan </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class='intervalToggle'> <span class='new-toggle' href='javascript:void(0)'> <i class='material-icons arrow'>  </i> </span> <a class='toggle' href='javascript:void(0)' style='display: none'> <span class='zippy'> <i class='material-icons'>  </i>   </span> </a> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/'> 2008 </a> </div> <div class='items'> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/12/'> Dec </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/11/'> Nov </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/10/'> Oct </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/09/'> Sep </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/08/'> Aug </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/07/'> Jul </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/06/'> Jun </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/05/'> May </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/04/'> Apr </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/03/'> Mar </a> </div> <div class='items'> </div> </li> </ul> <ul class='hierarchy'> <li class='archivedate collapsed'> <div class=''> <a class='post-count-link' href='https://googlefornonprofits.blogspot.com/2008/02/'> Feb </a> </div> <div class='items'> </div> </li> </ul> </div> </li> </ul> </div> </div> <div class='clear'></div> </div> </div><div class='widget HTML' data-version='1' id='HTML6'> <div class='widget-content'> <a href="http://googlefornonprofits.blogspot.in/atom.xml"> <img src="data:image/png;base64,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" class="sidebar-icon" /> <h2>Feed</h2> </a> </div> <div class='clear'></div> </div></div> <div class='section' id='sidebar-bottom'><div class='widget HTML' data-version='1' id='HTML5'> <div class='widget-content'> <div class="followgooglewrapper"> <a href="http://plus.google.com/+googlefornonprofits" rel="publisher" style="text-decoration:none;display:inline-block;color:#333;text-align:center; font:13px/16px arial,sans-serif;white-space:nowrap;"> <span style="display:inline-block;font-weight:bold;vertical-align:top;margin-right:5px; margin-top:0px;">Google</span><span style="display:inline-block;vertical-align:top;margin-right:13px; margin-top:0px;">on</span> <img src="//ssl.gstatic.com/images/icons/gplus-16.png" alt="Google+" style="border:0;width:16px;height:16px;"/></a> </div> <div class='followgooglewrapper'> <script src="https://apis.google.com/js/plusone.js"></script> <div class="g-ytsubscribe" data-channel="Googlefornonprofits" data-layout="full"></div> </div>  <div class="share followgooglewrapper"> <button data-href="https://twitter.com/intent/follow?original_referer=http://googlefornonprofits.blogspot.in/&screen_name=googlenonprofit" onclick='sharingPopup(this);' id='twitter-share'><span class="twitter-follow">Follow @googlenonprofit</span></button> <script> function sharingPopup (button) { var url = button.getAttribute("data-href"); window.open( url,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); } </script> </div> <div class="fb-follow-button"> <a href="httpsjavascript:void(0)://www.facebook.com/GoogleForNonprofits" target="_blank"><img class="fb-follow" src="//3.bp.blogspot.com/-HoA5kIzCDV0/VVNMgZYYShI/AAAAAAAAHh0/7t0oglZ-RVU/s1600/fb.png">Follow</a> </div> </div> <div class='clear'></div> </div> </div> </div> </div> <div style='clear:both;'></div> </div>  <div class='footer-outer loading'> <div class='footer-inner'> <div class='footer-inner-2'> <div style='width:33%;float:left;'> <div class='section' id='footer-1'><div class='widget HTML' data-version='1' id='HTML2'> <h2 class='title'> Company-wide </h2> <div class='widget-content'> <ul> <li> <a href="//googleblog.blogspot.com/" title="Official Google">Official Google Blog</a> </li> <li> <a href="//googlepublicpolicy.blogspot.com/" title="Public Policy">Public Policy Blog</a> </li> <li> <a href="//googleforstudents.blogspot.com/" title="Student">Student Blog</a> </li> </ul> </div> <div class='clear'></div> </div></div> </div> <div style='width:33%;float:left;'> <div class='section' id='footer-2'><div class='widget HTML' data-version='1' id='HTML3'> <h2 class='title'> Products </h2> <div class='widget-content'> <ul> <li> <a href="//officialandroid.blogspot.com/" title="Android">Android Blog</a> </li> <li> <a href="//chrome.blogspot.com/" title="Chrome">Chrome Blog</a> </li> <li> <a href="//google-latlong.blogspot.com/" title="Lat Long">Lat Long Blog</a> </li> </ul> </div> <div class='clear'></div> </div></div> </div> <div style='width:33%;float:left;'> <div class='section' id='footer-3'><div class='widget HTML' data-version='1' id='HTML4'> <h2 class='title'> Developers </h2> <div class='widget-content'> <ul> <li> <a href="//googledevelopers.blogspot.com/" title="Developers">Developers Blog</a> </li> <li> <a href="//googleadsdeveloper.blogspot.com/" title="Ads Developer">Ads Developer Blog</a> </li> <li> <a href="//android-developers.blogspot.com/" title="Android">Android Developers Blog</a> </li> </ul> </div> <div class='clear'></div> </div></div> </div> <div style='clear:both;'></div> </div> </div> </div> <div class='google-footer-outer loading'> <div id='google-footer'> <a href='//www.google.com/'> <img class='google-logo-dark' height='36' src='data:image/png;base64,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' style='margin-top: -16px;' width='92'/> </a> <ul> <li> <a href='//www.google.com/'> Google </a> </li> <li> <a href='//www.google.com/policies/privacy/'> Privacy </a> </li> <li> <a href='//www.google.com/policies/terms/'> Terms </a> </li> </ul> </div> </div> <script type='text/javascript'> //<![CDATA[ // Social sharing popups. var postEl = document.getElementsByClassName('social-wrapper'); var postCount = postEl.length; for(i=0; i<postCount;i++){ postEl[i].addEventListener("click", function(event){ var postUrl = this.getAttribute("data-href"); window.open( postUrl,'popUpWindow','height=500,width=500,left=10,top=10,resizable=yes,scrollbars=yes,toolbar=yes,menubar=no,location=no,directories=no,status=yes'); });} //]]> </script> <script type='text/javascript'> //<![CDATA[ var BreakpointHandler = function() { this.initted = false; this.isHomePage = false; this.isMobile = false; }; BreakpointHandler.prototype.finalizeSummary = function(summaryHtml, lastNode) { // Use $.trim for IE8 compatibility summaryHtml = $.trim(summaryHtml).replace(/(<br>|\s)+$/,''); if (lastNode.nodeType == 3) { var lastChar = summaryHtml.slice(-1); if (!lastChar.match(/[.”"?]/)) { if (!lastChar.match(/[A-Za-z]/)) { summaryHtml = summaryHtml.slice(0, -1); } summaryHtml += ' ...'; } } else if (lastNode.nodeType == 1 && (lastNode.nodeName == 'I' || lastNode.nodeName == 'A')) { summaryHtml += ' ...'; } return summaryHtml; }; BreakpointHandler.prototype.generateSummaryFromContent = function(content, numWords) { var seenWords = 0; var summaryHtml = ''; for (var i=0; i < content.childNodes.length; i++) { var node = content.childNodes[i]; var nodeText; if (node.nodeType == 1) { if (node.hasAttribute('data-about-pullquote')) { continue; } nodeText = node.textContent; if (nodeText === undefined) { // innerText for IE8 nodeText = node.innerText; } if (node.nodeName == 'DIV' || node.nodeName == 'B') { // Don't end early if we haven't seen enough words. if (seenWords < 10) { continue; } if (i > 0) { summaryHtml = this.finalizeSummary(summaryHtml, content.childNodes[i-1]); } break; } summaryHtml += node.outerHTML; } else if (node.nodeType == 3) { nodeText = node.nodeValue; summaryHtml += nodeText + ' '; } var words = nodeText.match(/\S+\s*/g); if (!words) { continue; } var remain = numWords - seenWords; if (words.length >= remain) { summaryHtml = this.finalizeSummary(summaryHtml, node); break; } seenWords += words.length; } return summaryHtml; }; BreakpointHandler.prototype.detect = function() { var match, pl = /\+/g, search = /([^&=]+)=?([^&]*)/g, decode = function (s) { return decodeURIComponent(s.replace(pl, " ")); }, query = window.location.search.substring(1); var urlParams = {}; while (match = search.exec(query)) urlParams[decode(match[1])] = decode(match[2]); this.isListPage = $('html').hasClass('list-page'); this.isMobile = urlParams['m'] === '1'; this.isHomePage = window.location.pathname == '/'; }; BreakpointHandler.prototype.initContent = function() { var self = this; $('.post').each(function(index) { var body = $(this).children('.post-body')[0]; var content = $(body).children('.post-content')[0]; $(content).addClass('post-original'); var data = $(content).children('script').html(); data = self.rewriteForSSL(data); // If exists, extract specified editor's preview. var match = data.match(/([\s\S]+?)<div data-is-preview.+?>([\s\S]+)<\/div>/m); if (match) { data = match[1]; } // Prevent big images from loading when they aren't needed. // This must be done as a pre-injection step, since image loading can't be // canceled once embedded into the DOM. if (self.isListPage && self.isMobile) { data = data.replace(/<(img|iframe) .+?>/g, ''); } // Insert template to be rendered as nodes. content.innerHTML = data; if (self.isListPage) { var summary = document.createElement('div'); $(summary).addClass('post-content'); $(summary).addClass('post-summary'); body.insertBefore(summary, content); if (match) { // Use provided summary. summary.innerHTML = match[2]; } else { // Generate a summary. // Summary generation relies on DOM, so it must occur after content is // inserted into the page. summary.innerHTML = self.generateSummaryFromContent(content, 30); } // Add read more link to summary. var titleAnchor = $(this).find('.title a')[0]; var link = titleAnchor.cloneNode(true); link.innerHTML = 'Read More'; $(link).addClass('read-more'); summary.appendChild(link); } }); // Firefox does not allow for proper styling of BR. if (navigator.userAgent.indexOf('Firefox') > -1) { $('.post-content br').replaceWith('<span class="space"></span>'); } $('.loading').removeClass('loading'); }; BreakpointHandler.prototype.process = function() { if (!this.initted) { var makeInsecureImageRegex = function(hosts) { var whitelist = hosts.join('|').replace(/\./g,'\\.'); // Normal image tags, plus input images (yes, this is possible!) return new RegExp('(<(img|input)[^>]+?src=("|\'))http:\/\/(' + whitelist +')', 'g'); }; this.sslImageRegex = makeInsecureImageRegex(BreakpointHandler.KNOWN_HTTPS_HOSTS); this.sslImageCurrentDomainRegex = makeInsecureImageRegex([window.location.hostname]); this.detect(); this.initContent(); this.initted = true; } }; BreakpointHandler.KNOWN_HTTPS_HOSTS = [ "www.google.org", "www.google.com", "services.google.com", "blogger.com", "draft.blogger.com", "www.blogger.com", "photos1.blogger.com", "photos2.blogger.com", "photos3.blogger.com", "blogblog.com", "img1.blogblog.com", "img2.blogblog.com", "www.blogblog.com", "www1.blogblog.com", "www2.blogblog.com", "0.bp.blogspot.com", "1.bp.blogspot.com", "2.bp.blogspot.com", "3.bp.blogspot.com", "4.bp.blogspot.com", "lh3.googleusercontent.com", "lh4.googleusercontent.com", "lh5.googleusercontent.com", "lh6.googleusercontent.com", "themes.googleusercontent.com", ]; BreakpointHandler.prototype.rewriteForSSL = function(html) { // Handle HTTP -> HTTPS source replacement of images, movies, and other embedded content. return html.replace(this.sslImageRegex, '$1https://$4') .replace(this.sslImageCurrentDomainRegex, '$1//$4') .replace(/(<(embed|iframe)[^>]+?src=("|'))http:\/\/([^"']*?(youtube|picasaweb\.google)\.com)/g, '$1https://$4') // Slideshow SWF takes a image host, so we need to rewrite that parameter. .replace(/(<embed[^>]+?feed=http(?=[^s]))/g, '$1s'); }; $(document).ready(function() { var handler = new BreakpointHandler(); handler.process(); // Top-level navigation. $(".BlogArchive .tab").click(function(ev) { ev.preventDefault(); $(this).parent().toggleClass('active'); $(this).siblings().slideToggle(300); }); $(".Label .tab").click(function(ev) { ev.preventDefault(); $(this).parent().toggleClass('active'); $(this).siblings().slideToggle(300); }); // Blog archive year expansion. $('.BlogArchive .intervalToggle').click(function(ev) { ev.preventDefault(); if ($(this).parent().hasClass('collapsed')) { $(this).parent().removeClass('collapsed'); $(this).parent().addClass('expanded'); } else { $(this).parent().removeClass('expanded'); $(this).parent().addClass('collapsed'); } }); // Reverse order of months. $('.BlogArchive .intervalToggle + div').each(function(_, items) { var year = $(this); year.children().each(function(_, month) { year.prepend(month); }); }); // Set anchors to open in new tab. $('.post-content img').parent().each(function(_, node) { if (node.nodeName == 'A') { $(this).attr('target', '_blank'); } }); // Process search requests. $('.searchBox input').on("keypress", function(ev) { if (ev.which == 13) { window.location.href = 'https://www.google.com/search?q=site%3A' + window.location.hostname + '%20' + encodeURIComponent ($(this).val()); } }); }); //]]> </script> <script type="text/javascript" src="https://www.blogger.com/static/v1/widgets/60983134-widgets.js"></script> <script type='text/javascript'> window['__wavt'] = 'AOuZoY5aK3X76d_kKUJliCXvU07NujiGwg:1739797337068';_WidgetManager._Init('//www.blogger.com/rearrange?blogID\x3d1304166454929350749','//googlefornonprofits.blogspot.com/search/label/Grants%20Program','1304166454929350749'); _WidgetManager._SetDataContext([{'name': 'blog', 'data': {'blogId': '1304166454929350749', 'title': 'Google for Nonprofits Blog', 'url': 'https://googlefornonprofits.blogspot.com/search/label/Grants%20Program', 'canonicalUrl': 'https://googlefornonprofits.blogspot.com/search/label/Grants%20Program', 'homepageUrl': 'https://googlefornonprofits.blogspot.com/', 'searchUrl': 'https://googlefornonprofits.blogspot.com/search', 'canonicalHomepageUrl': 'https://googlefornonprofits.blogspot.com/', 'blogspotFaviconUrl': 'https://googlefornonprofits.blogspot.com/favicon.ico', 'bloggerUrl': 'https://www.blogger.com', 'hasCustomDomain': false, 'httpsEnabled': true, 'enabledCommentProfileImages': true, 'gPlusViewType': 'FILTERED_POSTMOD', 'adultContent': false, 'analyticsAccountNumber': 'UA-19996418-10', 'encoding': 'UTF-8', 'locale': 'en', 'localeUnderscoreDelimited': 'en', 'languageDirection': 'ltr', 'isPrivate': false, 'isMobile': false, 'isMobileRequest': false, 'mobileClass': '', 'isPrivateBlog': false, 'isDynamicViewsAvailable': true, 'feedLinks': '\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Google for Nonprofits Blog - Atom\x22 href\x3d\x22https://googlefornonprofits.blogspot.com/feeds/posts/default\x22 /\x3e\n\x3clink rel\x3d\x22alternate\x22 type\x3d\x22application/rss+xml\x22 title\x3d\x22Google for Nonprofits Blog - RSS\x22 href\x3d\x22https://googlefornonprofits.blogspot.com/feeds/posts/default?alt\x3drss\x22 /\x3e\n\x3clink rel\x3d\x22service.post\x22 type\x3d\x22application/atom+xml\x22 title\x3d\x22Google for Nonprofits Blog - Atom\x22 href\x3d\x22https://www.blogger.com/feeds/1304166454929350749/posts/default\x22 /\x3e\n', 'meTag': '', 'adsenseHostId': 'ca-host-pub-1556223355139109', 'adsenseHasAds': false, 'adsenseAutoAds': false, 'boqCommentIframeForm': true, 'loginRedirectParam': '', 'view': '', 'dynamicViewsCommentsSrc': '//www.blogblog.com/dynamicviews/4224c15c4e7c9321/js/comments.js', 'dynamicViewsScriptSrc': '//www.blogblog.com/dynamicviews/4b890f0df4aad4c4', 'plusOneApiSrc': 'https://apis.google.com/js/platform.js', 'disableGComments': true, 'interstitialAccepted': false, 'sharing': {'platforms': [{'name': 'Get link', 'key': 'link', 'shareMessage': 'Get link', 'target': ''}, {'name': 'Facebook', 'key': 'facebook', 'shareMessage': 'Share to Facebook', 'target': 'facebook'}, {'name': 'BlogThis!', 'key': 'blogThis', 'shareMessage': 'BlogThis!', 'target': 'blog'}, {'name': 'X', 'key': 'twitter', 'shareMessage': 'Share to X', 'target': 'twitter'}, {'name': 'Pinterest', 'key': 'pinterest', 'shareMessage': 'Share to Pinterest', 'target': 'pinterest'}, {'name': 'Email', 'key': 'email', 'shareMessage': 'Email', 'target': 'email'}], 'disableGooglePlus': true, 'googlePlusShareButtonWidth': 0, 'googlePlusBootstrap': '\x3cscript type\x3d\x22text/javascript\x22\x3ewindow.___gcfg \x3d {\x27lang\x27: \x27en\x27};\x3c/script\x3e'}, 'hasCustomJumpLinkMessage': false, 'jumpLinkMessage': 'Read more', 'pageType': 'index', 'searchLabel': 'Grants Program', 'pageName': 'Grants Program', 'pageTitle': 'Google for Nonprofits Blog: Grants Program'}}, {'name': 'features', 'data': {}}, {'name': 'messages', 'data': {'edit': 'Edit', 'linkCopiedToClipboard': 'Link copied to clipboard!', 'ok': 'Ok', 'postLink': 'Post Link'}}, {'name': 'template', 'data': {'name': 'custom', 'localizedName': 'Custom', 'isResponsive': false, 'isAlternateRendering': false, 'isCustom': true}}, {'name': 'view', 'data': {'classic': {'name': 'classic', 'url': '?view\x3dclassic'}, 'flipcard': {'name': 'flipcard', 'url': '?view\x3dflipcard'}, 'magazine': {'name': 'magazine', 'url': '?view\x3dmagazine'}, 'mosaic': {'name': 'mosaic', 'url': '?view\x3dmosaic'}, 'sidebar': {'name': 'sidebar', 'url': '?view\x3dsidebar'}, 'snapshot': {'name': 'snapshot', 'url': '?view\x3dsnapshot'}, 'timeslide': {'name': 'timeslide', 'url': '?view\x3dtimeslide'}, 'isMobile': false, 'title': 'Google for Nonprofits Blog', 'description': 'You\x27re changing the world. We want to help.', 'url': 'https://googlefornonprofits.blogspot.com/search/label/Grants%20Program', 'type': 'feed', 'isSingleItem': false, 'isMultipleItems': true, 'isError': false, 'isPage': false, 'isPost': false, 'isHomepage': false, 'isArchive': false, 'isSearch': true, 'isLabelSearch': true, 'search': {'label': 'Grants Program', 'resultsMessage': 'Showing posts with the label Grants Program', 'resultsMessageHtml': 'Showing posts with the label \x3cspan class\x3d\x27search-label\x27\x3eGrants Program\x3c/span\x3e'}}}]); _WidgetManager._RegisterWidget('_HeaderView', new _WidgetInfo('Header1', 'header', document.getElementById('Header1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogView', new _WidgetInfo('Blog1', 'main', document.getElementById('Blog1'), {'cmtInteractionsEnabled': false, 'navMessage': 'Showing posts with label \x3cb\x3eGrants Program\x3c/b\x3e. \x3ca href\x3d\x22https://googlefornonprofits.blogspot.com/\x22\x3eShow all posts\x3c/a\x3e'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML8', 'sidebar-top', document.getElementById('HTML8'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_LabelView', new _WidgetInfo('Label1', 'sidebar', document.getElementById('Label1'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_BlogArchiveView', new _WidgetInfo('BlogArchive1', 'sidebar', document.getElementById('BlogArchive1'), {'languageDirection': 'ltr', 'loadingMessage': 'Loading\x26hellip;'}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML6', 'sidebar', document.getElementById('HTML6'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML5', 'sidebar-bottom', document.getElementById('HTML5'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML2', 'footer-1', document.getElementById('HTML2'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML3', 'footer-2', document.getElementById('HTML3'), {}, 'displayModeFull')); _WidgetManager._RegisterWidget('_HTMLView', new _WidgetInfo('HTML4', 'footer-3', document.getElementById('HTML4'), {}, 'displayModeFull')); </script> </body> </html>