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<!doctype html><html><head><title>‪Debbie MacInnis‬ - ‪Google Scholar‬</title><meta http-equiv="Content-Type" content="text/html;charset=UTF-8"><meta http-equiv="X-UA-Compatible" content="IE=Edge"><meta name="referrer" content="always"><meta name="viewport" content="width=device-width,initial-scale=1,minimum-scale=1,maximum-scale=2"><meta name="format-detection" content="telephone=no"><link rel="shortcut icon" href="/favicon.ico"><link rel="canonical" href="https://scholar.google.com/citations?user=sASRmJUAAAAJ&hl=en"><meta name="description" content="‪Marshall School of Business University of Southern California‬ - ‪‪Cited by 40,023‬‬ - ‪Consumer Behavior‬ - ‪Branding‬ - ‪Consumer Emotions‬"><meta property="og:description" content="‪Marshall School of Business University of Southern California‬ - ‪‪Cited by 40,023‬‬ - ‪Consumer Behavior‬ - ‪Branding‬ - ‪Consumer Emotions‬"><meta property="og:title" content="Debbie MacInnis"><meta property="og:image" 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id="gs_md_err" style="display:none">The system can't perform the operation now. Try again later.</div><div id="gs_md_s"></div><div data-h="0" class="gs_md_wnw gs_md_ds"><div id="gsc_md_hist" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_hist-t" data-wfc="gsc_md_hist-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_hist-x" role="button" aria-label="Cancel" data-mdx="gsc_md_hist" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_hist-t" class="gs_md_hdr_t">Citations per year</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_hist-bdy" class="gs_md_bdy"><style>#gsc_md_hist{width:80%;max-width:386px;}#gsc_md_hist_c{position:relative;width:100%;}</style><div id="gsc_md_hist_c"></div></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbyd" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbyd-t" data-cid="gsc_md_cbyd_l" data-wfc="gsc_md_cbyd-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbyd-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbyd" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbyd-t" class="gs_md_hdr_t">Duplicate citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbyd-bdy" class="gs_md_bdy"><form id="gsc_md_cbyd_f" action="/citations?hl=en&user=sASRmJUAAAAJ&view_op=list_works" method="post"><input type="hidden" name="s" value=""><div class="gs_md_lbl">The following articles are merged in Scholar. Their <a id="gsc_md_cbyd_c" href="javascript:void(0)">combined citations</a> are counted only for the first article.</div><div id="gsc_md_cbyd_l"></div></form></div></div></div><div data-h="600" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cbym" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cbym-t" data-cid="gsc_md_cbym_l" data-wfc="gsc_md_cbym-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cbym-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cbym" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cbym-t" class="gs_md_hdr_t">Merged citations</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_cbym-bdy" class="gs_md_bdy"><div class="gs_md_lbl">This "Cited by" count includes citations to the following articles in Scholar. The ones marked <span id="gsc_md_cbym_s">*</span> may be different from the article in the profile.</div><div id="gsc_md_cbym_l" data-act="/citations?hl=en&user=sASRmJUAAAAJ&view_op=list_works"></div></div></div></div><div data-h="900" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_cod" class="gs_md_d gs_md_ds gs_ttzi gsc_cod_lc" role="dialog" tabindex="-1" aria-labelledby="gsc_md_cod-t" data-cid="gsc_cods_res" data-wfc="gsc_md_cod-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_cod-x" role="button" aria-label="Cancel" data-mdx="gsc_md_cod" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_cod-t" class="gs_md_hdr_t"><span id="gsc_cod_t"><span id="gsc_cod_tadd">Add co-authors</span><span id="gsc_cod_tedit">Co-authors</span><a id="gsc_cod_trev" href="javascript:void(0)" data-txt="Review" data-lim="Limit reached"></a></span></h2><div class="gs_md_hdr_b"><button type="button" id="gsc_cod_done" aria-label="Add co-authors" disabled class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gsc_md_cod-bdy" class="gs_md_bdy"><div id="gsc_cods_urls" class="gsc_cods_hide" data-ls="" data-lc="/citations?view_op=list_colleagues&hl=en&json=&user=sASRmJUAAAAJ" data-sa=""></div><form id="gsc_cods_save" action="" method="POST"><input type="hidden" name="colleague_add"><input type="hidden" name="colleague_del"></form><div id="gsc_cods_res"></div></div></div></div><div data-h="800" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gs_md_cita-d" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gs_md_cita-d-t" data-cid="gs_md_cita-l" data-wfc="gs_md_cita-d-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gs_md_cita-d-x" role="button" aria-label="Cancel" data-mdx="gs_md_cita-d" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gs_md_cita-d-t" class="gs_md_hdr_t"></h2><div class="gs_md_hdr_b"><button type="button" id="gs_md_cita-b-save" aria-label="Save" class="gs_btnDNW gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></div></div><div id="gs_md_cita-d-bdy" class="gs_md_bdy"><style>#gs_md_cita-d{width:90%;max-width:1000px;}.gs_el_ph #gs_md_cita-d{width:100%;max-width:none;}#gs_md_cita-d .gs_md_prg{min-height:600px;}</style><div id="gs_md_cita-l" aria-live="assertive"></div></div></div></div><div data-h="0" class="gs_md_wnw gs_md_ds gs_md_wmw"><div id="gsc_md_fol" class="gs_md_d gs_md_ds gs_ttzi" role="dialog" tabindex="-1" aria-labelledby="gsc_md_fol-t" data-wfc="gsc_md_fol-x"><div class="gs_md_hdr"><a href="javascript:void(0)" id="gsc_md_fol-x" role="button" aria-label="Cancel" data-mdx="gsc_md_fol" class="gs_btnCLS gs_md_x gs_md_hdr_c gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><h2 id="gsc_md_fol-t" class="gs_md_hdr_t">Follow</h2><div class="gs_md_hdr_b"></div></div><div id="gsc_md_fol-bdy" class="gs_md_bdy"><form method="post" id="gsc_fol_f" action="/citations?hl=en&user=sASRmJUAAAAJ&view_op=list_works"><input type="hidden" name="xsrf" value="ADIE8skAAAAAZ0Pjdx8XV_jhtKhFRWGKNeJUow8"><input type="hidden" name="user" value="sASRmJUAAAAJ"><div id="gsc_fol_inp"></div><div id="gsc_fol_cb"><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_a" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New articles by this author</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_c" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New citations to this author</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div><div class="gsc_fol_cr"><a href="javascript:void(0)" id="gsc_fol_r" role="checkbox" aria-checked="false" data-s="0" class="gs_cb_gen gs_in_cb"><span class="gs_lbl">New articles related to this author's research</span><span class="gs_chk"></span><span class="gs_cbx"></span></a></div></div><div id="gsc_fol_email"><label id="gsc_fol_ml" for="gsc_fol_m">Email address for updates</label><div class="gs_in_txtw gs_in_txtb"><input type="text" class="gs_in_txt" name="email_for_op" value="" id="gsc_fol_m" maxlength="100" autocapitalize="off" autocorrect="off"><div class="gs_in_txts"></div></div></div><div class="gs_md_btns"><button type="submit" id="gsc_fol_b" disabled class=" gs_btn_act gs_btn_lrge gs_btn_lsu"><span class="gs_wr"><span class="gs_lbl">Done</span></span></button></div></form></div></div></div><div id="gs_hdr_drw" class="gs_md_ulr gs_md_ds" role="dialog" tabindex="-1" data-shd="gs_hdr_drs" data-wfc="gs_hdr_drw_mnu" data-cfc="gs_hdr_mnu"><div id="gs_hdr_drw_in"><div id="gs_hdr_drw_top"><a href="javascript:void(0)" id="gs_hdr_drw_mnu" role="button" aria-controls="gs_hdr_drw" aria-label="Options" class="gs_btnMNT gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><a id="gs_hdr_drw_lgo" href="/schhp?hl=en" aria-label="Homepage"></a></div><div><div class="gs_hdr_drw_sec"><a href="/citations?hl=en" role="menuitem" class="gs_btnPRO gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">My profile</span></a><a href="/scholar?scilib=1&hl=en" role="menuitem" class="gs_btnL gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">My library</span></a><a href="/citations?view_op=metrics_intro&hl=en" role="menuitem" class="gs_btnJ gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Metrics</span></a><a href="/scholar_alerts?view_op=list_alerts&hl=en" role="menuitem" class="gs_btnM gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Alerts</span></a></div><div class="gs_hdr_drw_sec"><a href="/scholar_settings?hl=en" role="menuitem" class="gs_btnP gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Settings</span></a></div></div><div id="gs_hdr_drw_bot" class="gs_hdr_drw_sec"><a href="https://accounts.google.com/Login?hl=en&continue=https://scholar.google.com/schhp%3Fhl%3Den" class=" gs_in_ib gs_md_li gs_md_lix gs_in_gray"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl">Sign in</span></a></div></div></div><div id="gs_hdr" role="banner" class="gs_hdr_src"><a href="javascript:void(0)" id="gs_hdr_mnu" role="button" aria-controls="gs_hdr_drw" class="gs_btnMNT gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><a id="gs_hdr_lgo" class="" href="/schhp?hl=en" aria-label="Homepage"></a><div id="gs_hdr_md"><div id="gs_hdr_srch"><form id="gs_hdr_frm" action="/citations"><input type=hidden name="view_op" value="search_authors"><input type=hidden name="hl" value="en"><div class="gs_in_txtw gs_in_txtb"><input type="text" class="gs_in_txt" name="mauthors" value="" id="gs_hdr_tsi" placeholder="Search profiles" size="50" maxlength="2048" autocapitalize="off" aria-label="Search"><div class="gs_in_txts"></div></div><span id="gs_hdr_tsc"><span class="gs_ico gs_ico_X"></span></span><button type="submit" id="gs_hdr_tsb" name="btnG" aria-label="Search" class="gs_btnG gs_in_ib gs_btn_act gs_btn_half gs_btn_lsb"><span class="gs_wr"><span class="gs_ico"></span><span class="gs_lbl"></span></span></button></form></div></div><a href="javascript:void(0)" id="gs_hdr_sre" role="button" aria-controls="gs_hdr_frm" aria-label="Search" class="gs_btnTSB gs_in_ib gs_btn_lrge"><span class="gs_ico"></span><span class="gs_ia_notf"></span><span class="gs_lbl"></span></a><div id="gs_hdr_act"><a id="gs_hdr_act_s" href="https://accounts.google.com/Login?hl=en&continue=https://scholar.google.com/schhp%3Fhl%3Den">Sign in</a></div></div><style>#gs_alrt{position:fixed;bottom:48px;left:16px;max-width:384px;z-index:1250;display:flex;justify-content:space-between;align-items:center;font-size:13px;line-height:16px;color:#e2e2e2;background:#333;text-align:left;border-radius:3px;box-shadow:0 3px 5px -1px rgba(0,0,0,.2),0 6px 10px 0 rgba(0,0,0,.14),0 1px 18px 0 rgba(0,0,0,.12);visibility:hidden;transform-origin:center;transform:scale(0.8,0.8) translate(0,100%);}.gs_el_ph #gs_alrt{bottom:0;left:0;width:100%;max-width:none;border-radius:0;box-shadow:none;transform:scale(1,1) translate(0,100%);}#gs_alrt.gs_vis{visibility:visible;transform:scale(1,1) translate(0,0);}#gs_alrt.gs_anm{transition:transform .067s cubic-bezier(.4,0,1,1),visibility 0s .067s;}#gs_alrt.gs_vis.gs_anm{transition:transform .067s cubic-bezier(0,0,.2,1);}.gs_el_ph #gs_alrt.gs_anm{transition:transform .084s cubic-bezier(.4,0,1,1),visibility 0s .084s;}.gs_el_ph #gs_alrt.gs_vis.gs_anm{transition:transform .1s cubic-bezier(0,0,.2,1);}#gs_alrt_m{display:block;padding:16px;}#gs_alrt_l{display:block;padding:8px;margin:0 8px 0 -8px;border-radius:3px;color:#fcc934;text-transform:uppercase;text-decoration:none;}#gs_alrt_l:hover{background-color:rgba(255,255,255,.05)}#gs_alrt_l:active{background-color:rgba(255,255,255,.1)}#gs_alrt_l:empty{display:none}#gs_alrt_m a{padding:8px 0;color:#e2e2e2;text-decoration:underline;}#gs_alrt_m a:active{color:#f6aea9}</style><form action="" method="post" id="gs_alrt"><span id="gs_alrt_m"></span><span id="gs_alrt_h"></span><a id="gs_alrt_l" href="javascript:void(0)" class="gs_fm_s" data-fm="gs_alrt"></a></form><div id="gs_bdy"><div id="gs_bdy_sb" role="navigation"><div id="gs_bdy_sb_in"></div></div><div id="gs_bdy_ccl" role="main"><div id="gsc_bdy" class="gs_scl" data-tab="gsc_prf_t-art" data-usv=""><div class="gsc_rsb" role="navigation"><a id="gsc_rsb_gpl" class="gsc_rsb_s" href="/citations?hl=en">Get my own profile</a><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_cit" role="region" aria-labelledby="gsc_prf_t-cit"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Cited by</span><button type="button" id="gsc_hist_opn" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu gsc_rsb_action"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></h3><table id="gsc_rsb_st"><thead><tr><th class="gsc_rsb_sth"></th><th class="gsc_rsb_sth">All</th><th class="gsc_rsb_sth">Since 2019</th></tr></thead><tbody><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="This is the number of citations to all publications. The second column has the "recent" version of this metric which is the number of new citations in the last 5 years to all publications.">Citations</a></td><td class="gsc_rsb_std">40023</td><td class="gsc_rsb_std">16048</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="h-index is the largest number h such that h publications have at least h citations. The second column has the "recent" version of this metric which is the largest number h such that h publications have at least h new citations in the last 5 years.">h-index</a></td><td class="gsc_rsb_std">61</td><td class="gsc_rsb_std">45</td></tr><tr><td class="gsc_rsb_sc1"><a href="javascript:void(0)" class="gsc_rsb_f gs_ibl" title="i10-index is the number of publications with at least 10 citations. The second column has the "recent" version of this metric which is the number of publications that have received at least 10 new citations in the last 5 years.">i10-index</a></td><td class="gsc_rsb_std">118</td><td class="gsc_rsb_std">84</td></tr></tbody></table><style>.gsc_g_t{position:absolute;bottom:0;color:#777;font-size:11px;}.gsc_g_a{position:absolute;bottom:13px;width:15px;background:#777;}.gsc_g_a:hover,.gsc_g_a:focus,.gsc_g_a:active{text-decoration:none;cursor:default;}.gsc_g_al{position:absolute;bottom:15px;left:7px;color:#222;background:white;font-size:11px;padding:1px;border:1px solid #777;border-radius:1px;visibility:hidden;opacity:0;transition:opacity .218s,visibility 0s .218s;}.gsc_g_a:hover .gsc_g_al,.gsc_g_a:focus .gsc_g_al,.gsc_g_a:active .gsc_g_al{visibility:visible;opacity:1;transition:all 0s;}#gsc_md_hist{max-width:1094px;}.gsc_md_hist_w{position:relative;overflow:hidden;margin-right:43px;}.gs_md_bdy .gsc_md_hist_w,.gs_el_ph .gsc_md_hist_w,.gs_el_ta .gsc_md_hist_w{overflow-x:auto;padding-bottom:16px;}.gsc_md_hist_b{position:relative;height:174px;width:100%;}.gsc_md_hist_b .gsc_g_a{bottom:auto;}.gsc_md_hist_b .gsc_g_t{bottom:auto;top:161px;}.gsc_md_hist_b:after{position:absolute;right:1048px;content:"\00A0";}.gsc_g_hist_x{position:relative;margin-right:45px;}.gsc_g_hist_xl{position:absolute;right:8px;width:35px;}.gs_el_ta .gsc_g_hist_xl,.gs_el_ph .gsc_g_hist_xl{right:16px;}.gsc_g_hist_wrp{padding-top:32px;position:relative;}.gs_el_ta .gsc_g_hist_wrp,.gs_el_ph .gsc_g_hist_wrp{padding-right:8px;}.gs_md_bdy .gsc_g_hist_wrp{border-top:0;}.gs_el_tc .gs_md_bdy .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ph .gsc_g_hist_wrp:after,.gs_el_tc.gs_el_ta .gsc_g_hist_wrp:after{display:block;content:"";position:absolute;z-index:100;top:0;left:0;width:20px;height:100%;background-image:linear-gradient(to left,rgba(255,255,255,0),rgba(255,255,255,1) 80%);}.gsc_g_x,.gsc_g_xt{position:absolute;left:0;border-bottom:1px solid #eee;width:100%;text-align:right;}.gsc_g_x{border-bottom:1px solid #eee;}.gsc_g_xtl{position:absolute;color:#777;}.gsc_g_gtr{position:absolute;}.gsc_g_a:last-child .gsc_g_al{right:0;left:auto;}</style><div class="gsc_g_hist_wrp" dir="rtl"><div class="gsc_g_hist_x"><div class="gsc_g_x" style="top:160px;"></div><div class="gsc_g_xt" style="top:0px;"></div><div class="gsc_g_xt" style="top:80px;"></div><div class="gsc_g_xt" style="top:120px;"></div><div class="gsc_g_xt" style="top:40px;"></div></div><div class="gsc_g_hist_xl"><div class="gsc_g_xtl" style="top:153px;">0</div><div class="gsc_g_xtl" style="top:-7px;">2900</div><div class="gsc_g_xtl" style="top:73px;">1450</div><div class="gsc_g_xtl" style="top:113px;">725</div><div class="gsc_g_xtl" style="top:33px;">2175</div></div><div class="gsc_md_hist_w"><div class="gsc_md_hist_b"><span class="gsc_g_t" style="right:995px">1993</span><span class="gsc_g_t" style="right:963px">1994</span><span class="gsc_g_t" style="right:931px">1995</span><span class="gsc_g_t" style="right:899px">1996</span><span class="gsc_g_t" style="right:867px">1997</span><span class="gsc_g_t" style="right:835px">1998</span><span class="gsc_g_t" style="right:803px">1999</span><span class="gsc_g_t" style="right:771px">2000</span><span class="gsc_g_t" style="right:739px">2001</span><span class="gsc_g_t" style="right:707px">2002</span><span class="gsc_g_t" style="right:675px">2003</span><span class="gsc_g_t" style="right:643px">2004</span><span class="gsc_g_t" style="right:611px">2005</span><span class="gsc_g_t" style="right:579px">2006</span><span class="gsc_g_t" style="right:547px">2007</span><span class="gsc_g_t" style="right:515px">2008</span><span class="gsc_g_t" style="right:483px">2009</span><span class="gsc_g_t" style="right:451px">2010</span><span class="gsc_g_t" style="right:419px">2011</span><span class="gsc_g_t" style="right:387px">2012</span><span class="gsc_g_t" style="right:355px">2013</span><span class="gsc_g_t" style="right:323px">2014</span><span class="gsc_g_t" style="right:291px">2015</span><span class="gsc_g_t" style="right:259px">2016</span><span class="gsc_g_t" style="right:227px">2017</span><span class="gsc_g_t" style="right:195px">2018</span><span class="gsc_g_t" style="right:163px">2019</span><span class="gsc_g_t" style="right:131px">2020</span><span class="gsc_g_t" style="right:99px">2021</span><span class="gsc_g_t" style="right:67px">2022</span><span class="gsc_g_t" style="right:35px">2023</span><span class="gsc_g_t" style="right:3px">2024</span><a href="javascript:void(0)" class="gsc_g_a" style="right:1000px;top:155px;height:5px;z-index:32"><span class="gsc_g_al">107</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:968px;top:155px;height:5px;z-index:31"><span class="gsc_g_al">107</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:936px;top:155px;height:5px;z-index:30"><span class="gsc_g_al">97</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:904px;top:155px;height:5px;z-index:29"><span class="gsc_g_al">99</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:872px;top:154px;height:6px;z-index:28"><span class="gsc_g_al">121</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:840px;top:152px;height:8px;z-index:27"><span class="gsc_g_al">155</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:808px;top:151px;height:9px;z-index:26"><span class="gsc_g_al">164</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:776px;top:151px;height:9px;z-index:25"><span class="gsc_g_al">171</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:744px;top:148px;height:12px;z-index:24"><span class="gsc_g_al">235</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:712px;top:145px;height:15px;z-index:23"><span class="gsc_g_al">283</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:680px;top:140px;height:20px;z-index:22"><span class="gsc_g_al">378</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:648px;top:142px;height:18px;z-index:21"><span class="gsc_g_al">332</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:616px;top:134px;height:26px;z-index:20"><span class="gsc_g_al">481</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:584px;top:127px;height:33px;z-index:19"><span class="gsc_g_al">612</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:552px;top:119px;height:41px;z-index:18"><span class="gsc_g_al">761</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:520px;top:117px;height:43px;z-index:17"><span class="gsc_g_al">791</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:488px;top:113px;height:47px;z-index:16"><span class="gsc_g_al">863</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:456px;top:101px;height:59px;z-index:15"><span class="gsc_g_al">1073</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:424px;top:85px;height:75px;z-index:14"><span class="gsc_g_al">1373</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:392px;top:71px;height:89px;z-index:13"><span class="gsc_g_al">1619</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:360px;top:55px;height:105px;z-index:12"><span class="gsc_g_al">1908</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:328px;top:50px;height:110px;z-index:11"><span class="gsc_g_al">1994</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:296px;top:38px;height:122px;z-index:10"><span class="gsc_g_al">2224</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:264px;top:37px;height:123px;z-index:9"><span class="gsc_g_al">2241</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:232px;top:32px;height:128px;z-index:8"><span class="gsc_g_al">2327</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:200px;top:23px;height:137px;z-index:7"><span class="gsc_g_al">2488</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:168px;top:14px;height:146px;z-index:6"><span class="gsc_g_al">2660</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:136px;top:12px;height:148px;z-index:5"><span class="gsc_g_al">2684</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:104px;top:5px;height:155px;z-index:4"><span class="gsc_g_al">2825</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:72px;top:2px;height:158px;z-index:3"><span class="gsc_g_al">2864</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:40px;top:11px;height:149px;z-index:2"><span class="gsc_g_al">2714</span></a><a href="javascript:void(0)" class="gsc_g_a" style="right:8px;top:34px;height:126px;z-index:1"><span class="gsc_g_al">2291</span></a></div></div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_mnd" role="region" aria-labelledby="gsc_prf_t-mnd"><div class="gsc_rsb_header gsc_rsb_m_header"><div class="gsc_rsb_m_title">Public access</div><a href="/citations?view_op=list_mandates&hl=en&user=sASRmJUAAAAJ" id="gsc_lwp_mndt_lnk">View all</a></div><div class="gsc_rsb_hm gs_ota gs_oph"><button type="button" onclick="window.location='/citations?view_op\x3dlist_mandates\x26hl\x3den\x26user\x3dsASRmJUAAAAJ'" class=" gs_btn_flat gs_btn_flact gs_btn_lrge gs_btn_half gs_btn_lsu"><span class="gs_wr"><span class="gs_lbl">View all</span></span></button></div><div class="gsc_rsb_m"><div class="gsc_rsb_m_a"><span>3 articles</span></div><div class="gsc_rsb_m_na"><div class="gs_gray">0 articles</div></div><div class="gsc_rsb_m_bar"><div class="gsc_rsb_m_bar_na" style="width:0%"></div></div><div class="gsc_rsb_m_a"><span>available</span></div><div class="gsc_rsb_m_na"><span class="gs_gray">not available</span></div><div class="gsc_rsb_m_desc">Based on funding mandates</div></div></div><div class="gsc_rsb_s gsc_prf_pnl" id="gsc_rsb_co" role="region" aria-labelledby="gsc_prf_t-ath"><h3 class="gsc_rsb_header"><span class="gsc_rsb_title">Co-authors</span></h3><ul class="gsc_rsb_a"><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-6WkHv0kAAAAJ-img{width:27px;height:32px;}.gs_el_ta #gsc_rsb-6WkHv0kAAAAJ-img,.gs_el_ph #gsc_rsb-6WkHv0kAAAAJ-img{width:47px;height:56px;}</style><span id="gsc_rsb-6WkHv0kAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="C. Whan Park" sizes="(max-width:981px) 47px,27px" src="/scholar/images/cleardot.gif" id="gsc_rsb-6WkHv0kAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=6WkHv0kAAAAJ&citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=6WkHv0kAAAAJ&citpid=3 27w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=6WkHv0kAAAAJ&citpid=3 47w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=6WkHv0kAAAAJ&citpid=3 107w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=6WkHv0kAAAAJ&hl=en">C. Whan Park</a><span class="gsc_rsb_a_ext">Robert E. Brooker Professor of Marketing, University of Southern California</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at marshall.usc.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-8JqoYS4AAAAJ-img{width:32px;height:21px;}.gs_el_ta #gsc_rsb-8JqoYS4AAAAJ-img,.gs_el_ph #gsc_rsb-8JqoYS4AAAAJ-img{width:56px;height:37px;}</style><span id="gsc_rsb-8JqoYS4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Andreas B. Eisingerich" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-8JqoYS4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=8JqoYS4AAAAJ&citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=8JqoYS4AAAAJ&citpid=3 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=8JqoYS4AAAAJ&citpid=3 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=8JqoYS4AAAAJ&citpid=3 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=8JqoYS4AAAAJ&hl=en">Andreas B. Eisingerich</a><span class="gsc_rsb_a_ext">Professor of Marketing, Imperial College Business School, Imperial College London</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at imperial.ac.uk</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-hlH3nI4AAAAJ-img{width:32px;height:21px;}.gs_el_ta #gsc_rsb-hlH3nI4AAAAJ-img,.gs_el_ph #gsc_rsb-hlH3nI4AAAAJ-img{width:56px;height:37px;}</style><span id="gsc_rsb-hlH3nI4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Wayne D. Hoyer" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-hlH3nI4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=hlH3nI4AAAAJ&citpid=4" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=hlH3nI4AAAAJ&citpid=4 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=hlH3nI4AAAAJ&citpid=4 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=hlH3nI4AAAAJ&citpid=4 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=hlH3nI4AAAAJ&hl=en">Wayne D. Hoyer</a><span class="gsc_rsb_a_ext">Professor of Marketing, University of Texas at Austin</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at mccombs.utexas.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-_CPTMy_zgbEC-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-_CPTMy_zgbEC-img,.gs_el_ph #gsc_rsb-_CPTMy_zgbEC-img{width:56px;height:56px;}</style><span id="gsc_rsb-_CPTMy_zgbEC" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Rik Pieters" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-_CPTMy_zgbEC-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=_CPTMy_zgbEC&hl=en">Rik Pieters</a><span class="gsc_rsb_a_ext">Tilburg University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uvt.nl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-nDQFuwQAAAAJ-img{width:23px;height:32px;}.gs_el_ta #gsc_rsb-nDQFuwQAAAAJ-img,.gs_el_ph #gsc_rsb-nDQFuwQAAAAJ-img{width:40px;height:56px;}</style><span id="gsc_rsb-nDQFuwQAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Valerie Folkes" sizes="(max-width:981px) 40px,23px" src="/scholar/images/cleardot.gif" id="gsc_rsb-nDQFuwQAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=nDQFuwQAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=nDQFuwQAAAAJ&citpid=2 23w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=nDQFuwQAAAAJ&citpid=2 40w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=nDQFuwQAAAAJ&citpid=2 91w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=nDQFuwQAAAAJ&hl=en">Valerie Folkes</a><span class="gsc_rsb_a_ext">University of Southern California</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at marshall.usc.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-eIw0C4YAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-eIw0C4YAAAAJ-img,.gs_el_ph #gsc_rsb-eIw0C4YAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-eIw0C4YAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Vanessa M. Patrick" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-eIw0C4YAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=eIw0C4YAAAAJ&citpid=8" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=eIw0C4YAAAAJ&citpid=8 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=eIw0C4YAAAAJ&citpid=8 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=eIw0C4YAAAAJ&citpid=8 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=eIw0C4YAAAAJ&hl=en">Vanessa M. Patrick</a><span class="gsc_rsb_a_ext">Professor of Marketing, Bauer College of Business, University of</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uh.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-0sXmo7kAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-0sXmo7kAAAAJ-img,.gs_el_ph #gsc_rsb-0sXmo7kAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-0sXmo7kAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Rajesh Chandy" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-0sXmo7kAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=0sXmo7kAAAAJ&hl=en">Rajesh Chandy</a><span class="gsc_rsb_a_ext">Professor of Marketing, London Business School</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at london.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-hBC5QF4AAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-hBC5QF4AAAAJ-img,.gs_el_ph #gsc_rsb-hBC5QF4AAAAJ-img{width:36px;height:56px;}</style><span id="gsc_rsb-hBC5QF4AAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Linda LaVonne Price" sizes="(max-width:981px) 36px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-hBC5QF4AAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=hBC5QF4AAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=hBC5QF4AAAAJ&citpid=2 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=hBC5QF4AAAAJ&citpid=2 36w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=hBC5QF4AAAAJ&citpid=2 83w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=hBC5QF4AAAAJ&hl=en">Linda LaVonne Price</a><span class="gsc_rsb_a_ext">Professor of Marketing, University of Wyoming</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uwyo.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-z0THeskAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-z0THeskAAAAJ-img,.gs_el_ph #gsc_rsb-z0THeskAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-z0THeskAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Christine Moorman" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-z0THeskAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=z0THeskAAAAJ&citpid=5" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=z0THeskAAAAJ&citpid=5 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=z0THeskAAAAJ&citpid=5 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=z0THeskAAAAJ&citpid=5 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=z0THeskAAAAJ&hl=en">Christine Moorman</a><span class="gsc_rsb_a_ext">T. Austin Finch, Sr. Professor of Business Administration, Duke University</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at duke.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-ZAXUGPwAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-ZAXUGPwAAAAJ-img,.gs_el_ph #gsc_rsb-ZAXUGPwAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-ZAXUGPwAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Nicholas H. Lurie" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-ZAXUGPwAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=ZAXUGPwAAAAJ&citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=ZAXUGPwAAAAJ&citpid=3 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=ZAXUGPwAAAAJ&citpid=3 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=ZAXUGPwAAAAJ&citpid=3 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=ZAXUGPwAAAAJ&hl=en">Nicholas H. Lurie</a><span class="gsc_rsb_a_ext">Voya Financial Professor and Professor of Marketing, University of Connecticut</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uconn.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-n4hmffgAAAAJ-img{width:32px;height:29px;}.gs_el_ta #gsc_rsb-n4hmffgAAAAJ-img,.gs_el_ph #gsc_rsb-n4hmffgAAAAJ-img{width:56px;height:50px;}</style><span id="gsc_rsb-n4hmffgAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Erin Anderson" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-n4hmffgAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=n4hmffgAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=n4hmffgAAAAJ&citpid=2 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=n4hmffgAAAAJ&citpid=2 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=n4hmffgAAAAJ&citpid=2 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=n4hmffgAAAAJ&hl=en">Erin Anderson</a><span class="gsc_rsb_a_ext">Professor of Marketing</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at INSEAD.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-IZK5fLEAAAAJ-img{width:32px;height:32px;}.gs_el_ta #gsc_rsb-IZK5fLEAAAAJ-img,.gs_el_ph #gsc_rsb-IZK5fLEAAAAJ-img{width:56px;height:56px;}</style><span id="gsc_rsb-IZK5fLEAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Ajay Kohli" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-IZK5fLEAAAAJ-img" class="gs_pp_df" data-src="/citations/images/avatar_scholar_56.png" data-srcset="/citations/images/avatar_scholar_32.png 32w,/citations/images/avatar_scholar_56.png 56w,/citations/images/avatar_scholar_128.png 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=IZK5fLEAAAAJ&hl=en">Ajay Kohli</a><span class="gsc_rsb_a_ext">Professor of Marketing, Georgia Tech</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at scheller.gatech.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-aShVsHsAAAAJ-img{width:32px;height:24px;}.gs_el_ta #gsc_rsb-aShVsHsAAAAJ-img,.gs_el_ph #gsc_rsb-aShVsHsAAAAJ-img{width:56px;height:42px;}</style><span id="gsc_rsb-aShVsHsAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Sandra Milberg" sizes="(max-width:981px) 56px,32px" src="/scholar/images/cleardot.gif" id="gsc_rsb-aShVsHsAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=aShVsHsAAAAJ&citpid=5" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=aShVsHsAAAAJ&citpid=5 32w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=aShVsHsAAAAJ&citpid=5 56w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=aShVsHsAAAAJ&citpid=5 128w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=aShVsHsAAAAJ&hl=en">Sandra Milberg</a><span class="gsc_rsb_a_ext">Professor of Marketing, Universidad Adolfo Ibañez</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at uai.cl</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-cjNOgrcAAAAJ-img{width:23px;height:32px;}.gs_el_ta #gsc_rsb-cjNOgrcAAAAJ-img,.gs_el_ph #gsc_rsb-cjNOgrcAAAAJ-img{width:40px;height:56px;}</style><span id="gsc_rsb-cjNOgrcAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Henrik Hagtvedt" sizes="(max-width:981px) 40px,23px" src="/scholar/images/cleardot.gif" id="gsc_rsb-cjNOgrcAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=cjNOgrcAAAAJ&citpid=3" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=cjNOgrcAAAAJ&citpid=3 23w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=cjNOgrcAAAAJ&citpid=3 40w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=cjNOgrcAAAAJ&citpid=3 91w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=cjNOgrcAAAAJ&hl=en">Henrik Hagtvedt</a><span class="gsc_rsb_a_ext">Associate Professor of Marketing, Boston College</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at bc.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-gKSoHUMAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-gKSoHUMAAAAJ-img,.gs_el_ph #gsc_rsb-gKSoHUMAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-gKSoHUMAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Naresh Malhotra" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-gKSoHUMAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=gKSoHUMAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=gKSoHUMAAAAJ&citpid=2 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=gKSoHUMAAAAJ&citpid=2 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=gKSoHUMAAAAJ&citpid=2 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=gKSoHUMAAAAJ&hl=en">Naresh Malhotra</a><span class="gsc_rsb_a_ext">Regents' Professor Emeritus, Georgia Institute of Technology, USA</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at scheller.gatech.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li><li><div class="gsc_rsb_aa" tabindex="0"><style>#gsc_rsb-W9QNQnEAAAAJ-img{width:21px;height:32px;}.gs_el_ta #gsc_rsb-W9QNQnEAAAAJ-img,.gs_el_ph #gsc_rsb-W9QNQnEAAAAJ-img{width:37px;height:56px;}</style><span id="gsc_rsb-W9QNQnEAAAAJ" class="gs_rimg gs_pp_tn gs_pp_mo_sm gsc_rsb_a_pht"><img alt="Randy Frost" sizes="(max-width:981px) 37px,21px" src="/scholar/images/cleardot.gif" id="gsc_rsb-W9QNQnEAAAAJ-img" class="gs_pp_df" data-src="https://scholar.googleusercontent.com/citations?view_op=small_photo&user=W9QNQnEAAAAJ&citpid=2" data-srcset="https://scholar.googleusercontent.com/citations?view_op=tiny_photo&user=W9QNQnEAAAAJ&citpid=2 21w,https://scholar.googleusercontent.com/citations?view_op=small_photo&user=W9QNQnEAAAAJ&citpid=2 37w,https://scholar.googleusercontent.com/citations?view_op=view_photo&user=W9QNQnEAAAAJ&citpid=2 85w"></span><span class="gsc_rsb_a_desc"><a tabindex="-1" href="/citations?user=W9QNQnEAAAAJ&hl=en">Randy Frost</a><span class="gsc_rsb_a_ext">Smith College</span><span class="gsc_rsb_a_ext gsc_rsb_a_ext2">Verified email at smith.edu</span><span class="gsc_rsb_tap"><span class="gs_btnPR"><span class="gs_ico"></span></span></span></span></div></li></ul></div></div><div class="gsc_lcl" role="main" id="gsc_prf_w"><div id="gsc_prf"><a href="javascript:void(0)" role="button" id="gsc_prf_btnf" class="gsc_prf_btn gsc_prf_btn_top gs_btnFA gsc_prf_btn_act"><span class="gs_ico"></span><span class="gsc_prf_btn_lbl">Follow</span></a><div id="gsc_prf_pu"><div id="gsc_prf_pua" class="gs_rimg"><style>#gsc_prf_pup-img{width:85px;height:128px;}@media print{#gs_top 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href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:ns9cj8rnVeAC" class="gsc_a_at">Strategic brand concept-image management</a><div class="gs_gray">CW Park, BJ Jaworski, DJ MacInnis</div><div class="gs_gray">Journal of marketing 50 (4), 135-145<span class="gs_oph">, 1986</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=4151347697589224321" class="gsc_a_ac gs_ibl">4690</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1986</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:yMeIxYmEMEAC" class="gsc_a_at">Consumer Behaviour: Asia-Pacific Edition</a><div class="gs_gray">WD Hoyer, DJ MacInnis, R Pieters, E Chan, G Northey</div><div class="gs_gray">Cengage AU<span class="gs_oph">, 2017</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=14427871952889271579,3837541407883770292,14566518044241917454,4580588898787766904" class="gsc_a_ac gs_ibl">4524</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2017</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:d1gkVwhDpl0C" class="gsc_a_at">The ties that bind: Measuring the strength of consumers’ emotional attachments to brands</a><div class="gs_gray">M Thomson, DJ MacInnis, C Whan Park</div><div class="gs_gray">Journal of consumer psychology 15 (1), 77-91<span class="gs_oph">, 2005</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=6502458413536325645" class="gsc_a_ac gs_ibl">4377</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2005</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:W7OEmFMy1HYC" class="gsc_a_at">Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers</a><div class="gs_gray">CW Park, DJ MacInnis, J Priester, AB Eisingerich, D Iacobucci</div><div class="gs_gray">Journal of marketing 74 (6), 1-17<span class="gs_oph">, 2010</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=8513419860198623475" class="gsc_a_ac gs_ibl">3321</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2010</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:u5HHmVD_uO8C" class="gsc_a_at">The role of imagery in information processing: Review and extensions</a><div class="gs_gray">DJ MacInnis, LL Price</div><div class="gs_gray">Journal of consumer research 13 (4), 473-491<span class="gs_oph">, 1987</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=13785594664027079819" class="gsc_a_ac gs_ibl">2104</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1987</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:CHSYGLWDkRkC" class="gsc_a_at">Information processing from advertisements: Toward an integrative framework</a><div class="gs_gray">DJ MacInnis, BJ Jaworski</div><div class="gs_gray">Journal of marketing 53 (4), 1-23<span class="gs_oph">, 1989</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=17197834820222501119" class="gsc_a_ac gs_ibl">2096</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1989</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:u-x6o8ySG0sC" class="gsc_a_at">Enhancing and measuring consumers’ motivation, opportunity, and ability to process brand information from ads</a><div class="gs_gray">DJ Maclnnis, C Moorman, BJ Jaworski</div><div class="gs_gray">Journal of marketing 55 (4), 32-53<span class="gs_oph">, 1991</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=752004290114873904,19216096397811758" class="gsc_a_ac gs_ibl">1864</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1991</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:YOwf2qJgpHMC" class="gsc_a_at">A framework for conceptual contributions in marketing</a><div class="gs_gray">DJ MacInnis</div><div class="gs_gray">Journal of Marketing 75 (4), 136-154<span class="gs_oph">, 2011</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=15263376760294073129,14164092746506106763" class="gsc_a_ac gs_ibl">1512</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2011</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:9yKSN-GCB0IC" class="gsc_a_at">The differential role of characteristics of music on high-and low-involvement consumers' processing of ads</a><div class="gs_gray">DJ MacInnis, CW Park</div><div class="gs_gray">Journal of consumer Research 18 (2), 161-173<span class="gs_oph">, 1991</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=14073878918388790272" class="gsc_a_ac gs_ibl">886</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1991</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:2osOgNQ5qMEC" class="gsc_a_at">Effects of store characteristics and in-store emotional experiences on store attitude</a><div class="gs_gray">C Yoo, J Park, DJ MacInnis</div><div class="gs_gray">Journal of Business research 42 (3), 253-263<span class="gs_oph">, 1998</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=7833851156838291441" class="gsc_a_ac gs_ibl">872</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1998</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:UeHWp8X0CEIC" class="gsc_a_at">Reputation management as a motivation for sales structure decisions</a><div class="gs_gray">AM Weiss, E Anderson, DJ Maclnnis</div><div class="gs_gray">Journal of marketing 63 (4), 74-89<span class="gs_oph">, 1999</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=17727640033419447058" class="gsc_a_ac gs_ibl">686</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1999</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:j3f4tGmQtD8C" class="gsc_a_at">Beyond attitudes: Attachment and consumer behavior</a><div class="gs_gray">CW Park, DJ MacInnis, J Priester</div><div class="gs_gray">Seoul Journal of Business 12 (2), 3-35<span class="gs_oph">, 2006</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=17418307055869845659" class="gsc_a_ac gs_ibl">656</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2006</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:zLWjf1WUPmwC" class="gsc_a_at">Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me</a><div class="gs_gray">DJ MacInnis, VS Folkes</div><div class="gs_gray">Journal of Consumer Psychology 27 (3), 355-374<span class="gs_oph">, 2017</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=2284963181090771662" class="gsc_a_ac gs_ibl">547</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2017</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:_axFR9aDTf0C" class="gsc_a_at">What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence</a><div class="gs_gray">GJ Tellis, DJ MacInnis, S Tirunillai, Y Zhang</div><div class="gs_gray">Journal of marketing 83 (4), 1-20<span class="gs_oph">, 2019</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=3535480858507171536" class="gsc_a_ac gs_ibl">542</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2019</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:qjMakFHDy7sC" class="gsc_a_at">The effects of incidental ad exposure on the formation of consideration sets</a><div class="gs_gray">S Shapiro, DJ MacInnis, SE Heckler</div><div class="gs_gray">Journal of consumer research 24 (1), 94-104<span class="gs_oph">, 1997</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=4193127195389646258" class="gsc_a_ac gs_ibl">519</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1997</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:IjCSPb-OGe4C" class="gsc_a_at">Marketing jobs and management controls: toward a framework</a><div class="gs_gray">BJ Jaworski, DJ MacInnis</div><div class="gs_gray">Journal of Marketing Research 26 (4), 406-419<span class="gs_oph">, 1989</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=12648386204285589640" class="gsc_a_ac gs_ibl">502</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">1989</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:zYLM7Y9cAGgC" class="gsc_a_at">What to say when: Advertising appeals in evolving markets</a><div class="gs_gray">RK Chandy, GJ Tellis, DJ MacInnis, P Thaivanich</div><div class="gs_gray">Journal of marketing Research 38 (4), 399-414<span class="gs_oph">, 2001</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=8909149170907361022" class="gsc_a_ac gs_ibl">465</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2001</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:Tyk-4Ss8FVUC" class="gsc_a_at">Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions</a><div class="gs_gray">CW Park, SY Jun, DJ MacInnis</div><div class="gs_gray">Journal of Marketing Research 37 (2), 187-202<span class="gs_oph">, 2000</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=14923759276117544394" class="gsc_a_ac gs_ibl">462</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2000</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:r0BpntZqJG4C" class="gsc_a_at">The brand attitude formation process of emotional and informational ads</a><div class="gs_gray">C Yoo, D MacInnis</div><div class="gs_gray">Journal of business research 58 (10), 1397-1406<span class="gs_oph">, 2005</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=9516895803172766011" class="gsc_a_ac gs_ibl">458</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2005</span></td></tr><tr class="gsc_a_tr"><td class="gsc_a_t"><a href="/citations?view_op=view_citation&hl=en&user=sASRmJUAAAAJ&citation_for_view=sASRmJUAAAAJ:kNdYIx-mwKoC" class="gsc_a_at">The disciplinary status of consumer behavior: A sociology of science perspective on key controversies</a><div class="gs_gray">DJ MacInnis, VS Folkes</div><div class="gs_gray">Journal of consumer research 36 (6), 899-914<span class="gs_oph">, 2010</span></div></td><td class="gsc_a_c"><a href="https://scholar.google.com/scholar?oi=bibs&hl=en&cites=1713660264885233371,5994699313360338183" class="gsc_a_ac gs_ibl">440</a></td><td class="gsc_a_y"><span class="gsc_a_h gsc_a_hc gs_ibl">2010</span></td></tr></tbody></table><div id="gsc_a_sp"></div><div id="gsc_a_err" class="gs_alrt">The system can't perform the operation now. 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