CINXE.COM

<!DOCTYPE html> <html lang="en-US" class="no-js"> <head> <title>Cordial</title> <meta property="og:site_name" content="Cordial: Cross-channel marketing & customer engagement platform"/> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width"> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="pingback" href="https://cordial.com/xmlrpc.php">  <meta name="facebook-domain-verification" content="ey5zstrm5b1c2hyer3viahv3umk3np" /> <script type="text/javascript"> var templateUrl = 'https://cordial.com/wp-content/themes/Cordial'; </script>  <script type="text/javascript" src="https://cookie-cdn.cookiepro.com/consent/4e85c944-e72a-48b8-8562-b477fef2c999/OtAutoBlock.js" ></script> <script src="https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="4e85c944-e72a-48b8-8562-b477fef2c999" ></script> <script type="text/javascript"> function OptanonWrapper() { } </script>   <script async src="https://www.googletagmanager.com/gtag/js?id=UA-57899087-3"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'UA-57899087-3'); gtag('config', 'AW-957598064'); </script> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <script data-cfasync="false" data-pagespeed-no-defer> var gtm4wp_datalayer_name = "dataLayer"; var dataLayer = dataLayer || []; </script>   <title>PacSun - Cordial Client Story</title> <meta name="description" content="How a leading lifestyle brand easily shifted intricate data and robust integrations from a legacy ESP to Cordial." /> <link rel="canonical" href="https://cordial.com/clients/pacsun/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="PacSun" /> <meta property="og:description" content="How a leading lifestyle brand easily shifted intricate data and robust integrations from a legacy ESP to Cordial." /> <meta property="og:url" content="https://cordial.com/clients/pacsun/" /> <meta property="og:site_name" content="Cordial" /> <meta property="article:publisher" content="https://www.facebook.com/cordialinc/" /> <meta property="article:modified_time" content="2024-10-09T20:30:48+00:00" /> <meta property="og:image" content="https://cordial.com/wp-content/uploads/2024/02/Copy-of-Case-study-ads-1200-×-627.png" /> <meta property="og:image:width" content="1200" /> <meta property="og:image:height" content="627" /> <meta property="og:image:type" content="image/png" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@cordialinc" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="1 minute" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://cordial.com/clients/pacsun/","url":"https://cordial.com/clients/pacsun/","name":"PacSun - Cordial Client Story","isPartOf":{"@id":"https://cordial.com/#website"},"primaryImageOfPage":{"@id":"https://cordial.com/clients/pacsun/#primaryimage"},"image":{"@id":"https://cordial.com/clients/pacsun/#primaryimage"},"thumbnailUrl":"https://cordial.com/wp-content/uploads/2024/02/PacSun-1.png","datePublished":"2024-02-14T17:19:34+00:00","dateModified":"2024-10-09T20:30:48+00:00","description":"How a leading lifestyle brand easily shifted intricate data and robust integrations from a legacy ESP to Cordial.","breadcrumb":{"@id":"https://cordial.com/clients/pacsun/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://cordial.com/clients/pacsun/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://cordial.com/clients/pacsun/#primaryimage","url":"https://cordial.com/wp-content/uploads/2024/02/PacSun-1.png","contentUrl":"https://cordial.com/wp-content/uploads/2024/02/PacSun-1.png","width":696,"height":380},{"@type":"BreadcrumbList","@id":"https://cordial.com/clients/pacsun/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://cordial.com/"},{"@type":"ListItem","position":2,"name":"Case Study","item":"https://cordial.com/clients/"},{"@type":"ListItem","position":3,"name":"PacSun"}]},{"@type":"WebSite","@id":"https://cordial.com/#website","url":"https://cordial.com/","name":"Cordial","description":"With Cordial, every interaction is an opportunity for connection: brands with customers, messages with data, strategy with results. Our marketing strategy platform powers billions of data-driven messages that create lifetime customers for the world’s leading brands.","publisher":{"@id":"https://cordial.com/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://cordial.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://cordial.com/#organization","name":"Cordial","url":"https://cordial.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://cordial.com/#/schema/logo/image/","url":"https://cordial.com/wp-content/uploads/2020/06/Cordial_Logo_Black_Full_Color.png","contentUrl":"https://cordial.com/wp-content/uploads/2020/06/Cordial_Logo_Black_Full_Color.png","width":4383,"height":1100,"caption":"Cordial"},"image":{"@id":"https://cordial.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/cordialinc/","https://x.com/cordialinc","https://www.instagram.com/be_cordial/?hl=en","https://www.linkedin.com/company/cordialinc/"]}]}</script>  <link rel="alternate" type="application/rss+xml" title="Cordial » Feed" href="https://cordial.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="Cordial » Comments Feed" href="https://cordial.com/comments/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/cordial.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.2"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://cordial.com/wp-includes/css/dist/block-library/style.min.css?ver=6.6.2' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='ppress-frontend-css' href='https://cordial.com/wp-content/plugins/wp-user-avatar/assets/css/frontend.min.css?ver=4.15.19' type='text/css' media='all' /> <link rel='stylesheet' id='ppress-flatpickr-css' href='https://cordial.com/wp-content/plugins/wp-user-avatar/assets/flatpickr/flatpickr.min.css?ver=4.15.19' type='text/css' media='all' /> <link rel='stylesheet' id='ppress-select2-css' href='https://cordial.com/wp-content/plugins/wp-user-avatar/assets/select2/select2.min.css?ver=6.6.2' type='text/css' media='all' /> <link rel='stylesheet' id='cordial-style-css' href='https://cordial.com/wp-content/themes/Cordial/assets/css/style.min.css?ver=2.7.9' type='text/css' media='all' /> <link rel='stylesheet' id='__EPYT__style-css' href='https://cordial.com/wp-content/plugins/youtube-embed-plus/styles/ytprefs.min.css?ver=14.2.1.2' type='text/css' media='all' /> <style id='__EPYT__style-inline-css' type='text/css'> .epyt-gallery-thumb { width: 33.333%; } </style> <script type="text/javascript" src="https://cordial.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://cordial.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/plugins/wp-user-avatar/assets/flatpickr/flatpickr.min.js?ver=4.15.19" id="ppress-flatpickr-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/plugins/wp-user-avatar/assets/select2/select2.min.js?ver=4.15.19" id="ppress-select2-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/themes/Cordial/assets/components/slick/slick.min.js?ver=1" id="slick-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/themes/Cordial/assets/components/micromodal/micromodal.min.js?ver=1" id="micromodal-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/themes/Cordial/assets/components/lazyload/lazyload.min.js?ver=1" id="lazyload-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/themes/Cordial/assets/components/prefix-free/prefixfree.min.js?ver=1" id="prefixfree-js"></script> <script type="text/javascript" id="__ytprefs__-js-extra"> /* <![CDATA[ */ var _EPYT_ = {"ajaxurl":"https:\/\/cordial.com\/wp-admin\/admin-ajax.php","security":"7df557751c","gallery_scrolloffset":"20","eppathtoscripts":"https:\/\/cordial.com\/wp-content\/plugins\/youtube-embed-plus\/scripts\/","eppath":"https:\/\/cordial.com\/wp-content\/plugins\/youtube-embed-plus\/","epresponsiveselector":"[\"iframe.__youtube_prefs__\",\"iframe[src*='youtube.com']\",\"iframe[src*='youtube-nocookie.com']\",\"iframe[data-ep-src*='youtube.com']\",\"iframe[data-ep-src*='youtube-nocookie.com']\",\"iframe[data-ep-gallerysrc*='youtube.com']\"]","epdovol":"1","version":"14.2.1.2","evselector":"iframe.__youtube_prefs__[src], iframe[src*=\"youtube.com\/embed\/\"], iframe[src*=\"youtube-nocookie.com\/embed\/\"]","ajax_compat":"","maxres_facade":"eager","ytapi_load":"light","pause_others":"","stopMobileBuffer":"1","facade_mode":"","not_live_on_channel":"","vi_active":"","vi_js_posttypes":[]}; /* ]]> */ </script> <script type="text/javascript" src="https://cordial.com/wp-content/plugins/youtube-embed-plus/scripts/ytprefs.min.js?ver=14.2.1.2" id="__ytprefs__-js"></script> <link rel="https://api.w.org/" href="https://cordial.com/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://cordial.com/xmlrpc.php?rsd" /> <meta name="generator" content="WordPress 6.6.2" /> <link rel='shortlink' href='https://cordial.com/?p=19931' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://cordial.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fcordial.com%2Fclients%2Fpacsun%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://cordial.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fcordial.com%2Fclients%2Fpacsun%2F&format=xml" />   <script data-cfasync="false" data-pagespeed-no-defer type="text/javascript"> var dataLayer_content = {"pagePostType":"case-study","pagePostType2":"single-case-study","pagePostAuthor":"Siana Maghazei"}; dataLayer.push( dataLayer_content ); </script> <script data-cfasync="false"> (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P6HMG5F'); </script> <script type="text/javascript" src="//script.crazyegg.com/pages/scripts/0107/0519.js" async="async"></script>  <script id="6senseWebTag" src="https://j.6sc.co/j/44b41014-b7b3-4fbc-adf5-ee05f915f987.js"></script> <link rel="icon" href="https://cordial.com/wp-content/uploads/2022/12/Cordial-Favicon-CheeryC-150x150.png" sizes="32x32" /> <link rel="icon" href="https://cordial.com/wp-content/uploads/2022/12/Cordial-Favicon-CheeryC-300x300.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://cordial.com/wp-content/uploads/2022/12/Cordial-Favicon-CheeryC-300x300.png" /> <meta name="msapplication-TileImage" content="https://cordial.com/wp-content/uploads/2022/12/Cordial-Favicon-CheeryC-300x300.png" /> <style type="text/css" id="wp-custom-css"> .page-id-10185 .post--section{ margin-bottom: 0px; } /* The Cross Channel Marketing Study Resource page */ @media screen and (min-width: 1024px) { body.postid-10255 #header{ display: none; } body.postid-10255 .hero{ padding-top: 0px; } body.postid-10255 .hero.hero--download .form--col .form--col-inner .img--wrapper { padding-top: 35px; padding-bottom: 20px; } body.postid-10255 .hero.hero--download .form--col .form--col-inner h5 { display: none; } body.postid-10255 .hero.hero--download .form--col .form--col-inner .img--wrapper img { max-height: 200px; height: 100%; width: auto; } } /* The Cross Channel Marketing Study Bold page */ @media screen and (min-width: 1024px) { body.page-id-10347 #header, body.page-id-10547 #header, body.page-id-10555 #header, body.page-id-10569 #header, body.page-id-11115 #header, body.page-id-16255 #header { display: none; } body.page-id-10347 .hero, body.page-id-10547 .hero, body.page-id-10555 .hero, body.page-id-10569 .hero, body.page-id-11115 .hero, body.page-id-16255 .hero { padding-top: 0px; } body.page-id-10347 .hero.hero--download .form--col .form--col-inner .img--wrapper, body.page-id-10547 .hero.hero--download .form--col .form--col-inner .img--wrapper, body.page-id-10555 .hero.hero--download .form--col .form--col-inner .img--wrapper, body.page-id-10569 .hero.hero--download .form--col .form--col-inner .img--wrapper, body.page-id-10684 .hero.hero--download .form--col .form--col-inner .img--wrapper, body.page-id-11115 .hero.hero--download .form--col .form--col-inner .img--wrapper, body.page-id-16255 .hero.hero--download .form--col .form--col-inner .img--wrapper { padding-top: 35px; padding-bottom: 20px; } body.page-id-10347 .hero.hero--download .form--col .form--col-inner h5, body.page-id-10547 .hero.hero--download .form--col .form--col-inner h5, body.page-id-10555 .hero.hero--download .form--col .form--col-inner h5, body.page-id-10569 .hero.hero--download .form--col .form--col-inner h5, body.page-id-11115 .hero.hero--download .form--col .form--col-inner h5, body.postid-11801 .hero.hero--download .form--col .form--col-inner h5, body.postid-16255 .hero.hero--download .form--col .form--col-inner h5 { display: none; } body.page-id-10347 .hero.hero--download .form--col .form--col-inner .img--wrapper img, body.page-id-10547 .hero.hero--download .form--col .form--col-inner .img--wrapper img, body.page-id-10555 .hero.hero--download .form--col .form--col-inner .img--wrapper img, body.page-id-10569 .hero.hero--download .form--col .form--col-inner .img--wrapper img, body.page-id-11115 .hero.hero--download .form--col .form--col-inner .img--wrapper img, body.page-id-16255 .hero.hero--download .form--col .form--col-inner .img--wrapper img { max-height: 225px; height: 100%; width: auto; } body.page-id-10347 .hero.hero--download .h2, body.page-id-10547 .hero.hero--download .h2, body.page-id-10555 .hero.hero--download .h2, body.page-id-10569 .hero.hero--download .h2 { font-size: 34px; line-height: 45px; } } body.page-id-10347 .hero.hero--download .content--col, body.page-id-10547 .hero.hero--download .content--col, body.page-id-10569 .hero.hero--download .content--col { background-color: #1b212c; color: #fff; } body.page-id-10347 .hero.hero--download .clr--quaternary, body.page-id-10547 .hero.hero--download .clr--quaternary, body.page-id-10555 .hero.hero--download .clr--quaternary, body.page-id-10569 .hero.hero--download .clr--quaternary { color: #1db9e4; } body.page-id-10347 .hero.hero--download .form--col.before--quinary-dark:before, body.page-id-10547 .hero.hero--download .form--col.before--quinary-dark:before, body.page-id-10555 .hero.hero--download .form--col.before--quinary-dark:before, body.page-id-10569 .hero.hero--download .form--col.before--quinary-dark:before { background-color: #1db9e4; content:url('https://cordial.com/wp-content/uploads/2021/09/banner-size-spread-ccms.png'); overflow: hidden; } body.page-id-11115 .hero.hero--download .form--col.before--quinary-dark:before { content:url(https://cordial.com/wp-content/uploads/2023/05/sms-guide-banner-pages.jpg); overflow: hidden; } body.page-id-16255 .hero.hero--download .form--col.before--secondary:before { content:url(https://cordial.com/wp-content/uploads/2023/01/banner-size-spread-migr.png); overflow: hidden; } @media screen and (max-width: 1024px) { body.postid-7048 .hero--download .img--wrapper img { display: none; } } body.postid-11801 h6.mb20 { display: none; } body.postid-11801 .hero.hero--download .form--col .form--col-inner .img--wrapper { padding-top: 0px; } body.postid-11801 .hero.hero--download .form--col .form--col-inner .img--wrapper img { height: 250px; width: auto; object-fit: contain; /* padding-bottom: 30px; */ } body.page-id-14199 .hero.bkg--quaternary-dark { background-color: #FDF6F1; color: #151515; } body.page-id-14641.nosub .hero.hero--download .form--col .form--col-inner .img--wrapper img { max-height: 300px; width: auto; } body.page-id-15142 h6.mb20 { display: none; } body.page-id-15762 .hero.hero--auto { background-color: #FAF4ED; background-position: 10% 175%; } @media screen and (min-width: 1601px){ body.page-id-15762 .hero.hero--auto { background-position: 50% 280%; background-size: 140% auto; } } body.page-id-15762 .hero.hero--auto .container .content--col { padding-top: 0px; } body.page-id-16255 .hero.hero--auto { background-image: none !important; background-color: #FAF4ED; background-position: 10% 185%; } @media screen and (min-width: 1601px){ body.page-id-16255 .hero.hero--auto { background-image: none !important; background-position: 50% 320%; background-size: 140% auto; } } @media screen and (min-width: 2001px){ body.page-id-16255 .hero.hero--auto { /* background-position: 50% -1806%; background-size: 140% auto; */ background-image: none !important; } } body.page-id-16255 .hero.hero--auto .container .content--col { padding-top: 0px; } body.postid-16351 .hero.hero--download .form--col { /* background-color: #ffffff; */ margin-bottom: 50px } /* body.postid-16351 .hero.hero--download { background-color: #FDF6F1; } */ body.page-id-16305 .bkg--gray-lighter.rounded--double{ border-radius: 0px; background-color: #ffffff; } body.page-id-16505 .hero { background-color: #FDF6F1; color: black; } body.page-id-16505 .hero--img-overlap-rounded { margin-top: -400px; } body.page-id-15762 .post--section.uikit--post { padding-top: 0px; padding-bottom: 0px; } body.page-id-15762 .post--section.uikit--post .container-large{ max-width: 100%; padding: 0px; } body.page-id-15762 .post--section.uikit--post img { margin: 0px; } body.page-id-15762 .hero.hero--auto h6.mb20 { display: none; } body.page-id-15762 .hero.hero--auto .container .content--col ul li span { font-size: 15px; } body.page-id-16505 .hero.bkg--sand { background-color: #fabc1c; } body.page-id-16505 .hero.bkg--sand.hero--vh .container { max-width: 100%; text-align: center; justify-content: center; } body.page-id-16505 .hero.bkg--sand.hero--vh .container .col-10 { width: 100%; max-width: 100%; flex-basis: 100%; } body.page-id-16505 .hero.bkg--sand.hero--vh .container .col-10 h1 { width: 100%; max-width: 100%; flex-basis: 100%; padding: 0 20px; } body.page-id-16505 .hero.bkg--sand.hero--vh .container .col-10 p { width: 75%; max-width: 75%; flex-basis: 75%; text-align: center; margin-right: auto; margin-left: auto; } body.page-id-16505 .services--overview.rounded--double { background-color: #FDF6F1; border-radius: 0px; } body.page-id-16505 .services--overview.rounded--double { padding-top: 0px; margin-top: 0px; } body.page-id-16505 .services--overview.rounded--double h3 { display: none; } body.page-id-16505 .services--overview.rounded--double .services--cards { padding-top: 0px; margin-top: -75px; } body.page-id-16505 .team--wrapper p.bolder{ font-weight: 500; line-height: 21px; } body.page-id-16505 .team--wrapper p.small{ line-height: 20px; margin-top: 12px } body.page-id-16505 .section--benefits { background-color: #FDF6F1; padding-top: 150px; padding-bottom: 75px; margin-bottom: 0px; } body.page-id-16505 .section--benefits h4 { margin-bottom: 50px; } body.page-id-16505 .post--section.uikit--post.bkg--sand { padding-top: 2px; } body.page-id-16505 .post--section.uikit--post.bkg--sand .team--section .team--wrapper { cursor: default; } body.page-id-5094 .hero.hero--auto .container .content--col ul li span { font-size: 15px; } @media screen and (min-width: 1600px){ body.page-id-17178 .hero br.dt-hd { display: none; } } @media screen and (min-width: 1025px) { body.page-id-17178 .hero.hero--lrg { height: 623px; } } body.page-id-17178 .section-small.integrations--section p{ display: none; } body.page-id-17178 .section-small.integrations--section h4{ display: none; } body.page-id-17178 .section-small.integrations--section{ margin-top: 0px; margin-bottom: 25px; } body.page-id-17178 .security--cards h5 { font-weight: 600; margin-top: 5px; margin-bottom: 5px; } body.page-id-17178 .investors--section img{ height: 140px; } body.page-id-17178 .hero.hero--auto { background-position: 0% 38vh; } @media screen and (max-width: 1024px) { body.page-id-17178 .hero.hero--auto { background-size: 0 0; } } body.page-id-17178 .hero.hero--auto .container .content--col ul li span { font-size: 15px; } body.page-id-17178 .hero.hero--auto .container .content--col ul li:before { font-size: .67em; left: -2.5em } body.page-id-17178 .hero.hero--auto .container { padding-top: 70px; padding-bottom: 20px; } body.page-id-17178 .hero.hero--auto { min-height: 650px; } @media screen and (min-width: 1640px) { body.page-id-17178 .hero.hero--auto { min-height: 757px; } } @media screen and (min-width: 1640px) { body.page-id-17178 .hero.hero--auto .container { padding-top: 120px; padding-bottom: 70px; } } body.page-id-17178 .logo--container.mt30 { margin-top: 0px!important; } /* body.page-id-17452 .hero.bkg--sand { background-color: #fabc1c; } */ body.page-id-17452 .services--overview.bkg--gray-lighter, body.page-id-21211 .services--overview.bkg--gray-lighter { background-color: white; } body.page-id-17452 .hero.bkg--sand.hero--vh .container, body.page-id-21211 .hero.bkg--sand.hero--vh .container { max-width: 100%; text-align: center; justify-content: center; } body.page-id-17452 .hero.bkg--sand.hero--vh .container .col-10, body.page-id-21211 .hero.bkg--sand.hero--vh .container .col-10 { width: 100%; max-width: 100%; flex-basis: 100%; } body.page-id-17452 .hero.bkg--sand.hero--vh .container .col-10 h1, body.page-id-21211 .hero.bkg--sand.hero--vh .container .col-10 h1 { width: 100%; max-width: 100%; flex-basis: 100%; padding: 0 20px; } body.page-id-17452 .hero.bkg--sand.hero--vh .container .col-10 p, body.page-id-21211 .hero.bkg--sand.hero--vh .container .col-10 p { width: 75%; max-width: 75%; flex-basis: 75%; text-align: center; margin-right: auto; margin-left: auto; } body.page-id-17452 .services--overview.rounded--double, body.page-id-21211 .services--overview.rounded--double { background-color: #FDF6F1; border-radius: 0px; } body.page-id-17452 .services--overview.rounded--double, body.page-id-21211 .services--overview.rounded--double { padding-top: 0px; margin-top: 0px; } body.page-id-17452 .services--overview.rounded--double h3, body.page-id-21211 .services--overview.rounded--double h3 { display: none; } body.page-id-17452 .services--overview.rounded--double .services--cards, body.page-id-21211 .services--overview.rounded--double .services--cards { padding-top: 0px; margin-top: -75px; } body.page-id-17452 .team--wrapper p.bolder, body.page-id-21211 .team--wrapper p.bolder{ font-weight: 500; line-height: 21px; } body.page-id-17452 .team--wrapper p.small, body.page-id-21211 .team--wrapper p.small{ line-height: 20px; margin-top: 12px } body.page-id-17452 .section--benefits { background-color: #FDF6F1; padding-top: 150px; padding-bottom: 75px; margin-bottom: 0px; } body.page-id-17452 .section--benefits h4 { margin-bottom: 50px; } body.page-id-17452 .post--section.uikit--post.bkg--sand { padding-top: 2px; } body.page-id-17452 .post--section.uikit--post.bkg--sand .team--section .team--wrapper { cursor: default; } body.page-id-24 .btn--link.small{ color: #148ef3; font-size: 12px; margin-top: -10px; text-decoration: underline; } body.page-id-17516 .hero.hero--download .form--col.before--secondary:before { content:url(https://cordial.com/wp-content/uploads/2023/03/mobile-app-messaging-banner.jpg); overflow: hidden; } body.page-id-17516.nosub .hero.hero--download .form--col .form--col-inner .img--wrapper img { max-height: 150px; width: auto; } body.page-id-17516.nosub .hero.hero--download .form--col:before { height: 18%; } @media screen and (min-width: 1600px){ body.page-id-17540 .hero br.dt-hd { display: none; } } @media screen and (min-width: 1025px) { body.page-id-17540 .hero.hero--lrg { height: 623px; } } body.page-id-17540 .section-small.integrations--section p{ display: none; } body.page-id-17540 .section-small.integrations--section h4{ display: none; } body.page-id-17540 .section-small.integrations--section{ margin-top: 0px; margin-bottom: 25px; } body.page-id-17540 .security--cards h5 { font-weight: 600; margin-top: 5px; margin-bottom: 5px; } body.page-id-17540 .investors--section img{ height: 140px; } body.page-id-17540 .hero.hero--auto { background-position: 0% 38vh; } @media screen and (max-width: 1024px) { body.page-id-17540 .hero.hero--auto { background-size: 0 0; } } body.page-id-17540 .hero.hero--auto .container .content--col ul li span { font-size: 15px; } body.page-id-17540 .hero.hero--auto .container .content--col ul li:before { font-size: .67em; left: -2.5em } body.page-id-17540 .hero.hero--auto .container { padding-top: 70px; padding-bottom: 20px; } body.page-id-17540 .hero.hero--auto { min-height: 650px; } @media screen and (min-width: 1640px) { body.page-id-17540 .hero.hero--auto { min-height: 757px; } } @media screen and (min-width: 1640px) { body.page-id-17540 .hero.hero--auto .container { padding-top: 120px; padding-bottom: 70px; } } body.page-id-17540 .logo--container.mt30 { margin-top: 0px!important; } body.page-id-4124 .col.bkg--white.br-5.box-shadow:last-of-type { display: none; } body.postid-18543 .img--wrapper { display: none; } .team--section .team--wrapper .img--wrapper.smaller { position: relative; width: 180px; } .team--section .team--wrapper .team--img.smaller { max-width: 100%; margin-bottom: 14px; margin-top: 30px; border-radius: 5px; width: 200px; height: 200px; object-fit: cover; } body.page-id-20370 .post--section.uikit--post.section-xsmall-padded.bkg--sand { background-color: #fabc1c; } body.page-id-20234 .post--section.uikit--post.section-xsmall-padded.bkg--sand { background-color: #fabc1c; } @media screen and (max-width: 1024px) { body.page-id-20370 .why--list .grid.box .col-6:first-of-type { border-radius: 0px; } body.page-id-20370 .why--list .grid.box .col-6:last-of-type { border-radius: 0px; } } @media screen and (max-width: 1024px) { body.page-id-20234 .why--list .grid.box .col-6:first-of-type { border-radius: 0px; } body.page-id-20234 .why--list .grid.box .col-6:last-of-type { border-radius: 0px; } } .client-cards .col.bkg--white { display: grid; } .client-cards .col.bkg--white .bkg--sand { margin-top: auto; } body.page-id-20837 .section-large { margin: 0px 0px 110px; } body.page-id-20837 .col-6.bkg--secondary-light { background-color: #f5f5f5; } body.page-id-20945 .col-6.bkg--secondary-light { background-color: #f5f5f5; } body.page-id-20837 .hero.bkg--sand .container { flex-direction: column; } body.page-id-20837 .uikit--post { padding-bottom: 2px; } .post--section td { vertical-align: top; } body.page-id-21100 .hero.hero--auto .container .content--col { padding-top: 0px; } body.page-id-21527 .section-xsmall.section--win-stats { background-color: #fcf4ed; padding-top: 75px; padding-bottom: 75px; margin-top: 0px; margin-bottom: 0px; } body.page-id-22030 .hero.hero--short.bkg--sand { background-color: #fabc1c; } body.page-id-22209 .services--overview.bkg--gray-lighter { background-color: white; } body.page-id-22209 .hero.bkg--sand.hero--vh .container { max-width: 100%; text-align: center; justify-content: center; } body.page-id-22209 .hero.bkg--sand.hero--vh .container .col-10 { width: 100%; max-width: 100%; flex-basis: 100%; } body.page-id-22209 .hero.bkg--sand.hero--vh .container .col-10 h1 { width: 100%; max-width: 100%; flex-basis: 100%; padding: 0 20px; } body.page-id-22209 .hero.bkg--sand.hero--vh .container .col-10 p { width: 75%; max-width: 75%; flex-basis: 75%; text-align: center; margin-right: auto; margin-left: auto; } body.page-id-22209 .services--overview.rounded--double { background-color: #FDF6F1; border-radius: 0px; } body.page-id-22209 .services--overview.rounded--double { padding-top: 0px; margin-top: 0px; } body.page-id-22209 .services--overview.rounded--double h3 { display: none; } body.page-id-22209 .services--overview.rounded--double .services--cards { padding-top: 0px; margin-top: -75px; } body.page-id-22209 .team--wrapper p.bolder{ font-weight: 500; line-height: 21px; } body.page-id-22209 .team--wrapper p.small{ line-height: 20px; margin-top: 12px } body.page-id-22209 .section--benefits { background-color: #FDF6F1; padding-top: 150px; padding-bottom: 75px; margin-bottom: 0px; } body.page-id-22209 .section--benefits h4 { margin-bottom: 50px; } body.page-id-22209 .post--section.uikit--post.bkg--sand { padding-top: 2px; } body.page-id-22209 .post--section.uikit--post.bkg--sand .team--section .team--wrapper { cursor: default; } </style>  <link rel="preconnect" href="https://fonts.gstatic.com"> <link href="https://fonts.googleapis.com/css2?family=Open+Sans:ital,wght@0,400;0,700;1,400&family=Poppins:wght@400;500;600;700&display=swap" rel="stylesheet">  <script> !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '1441284832645147'); fbq('track', 'PageView'); </script> <noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1441284832645147&ev=PageView&noscript=1" /></noscript>  </head> <body class="case-study-template-default single single-case-study postid-19931">   <header class="header header-refresh" id="header" role="banner"> <div class="logo"> <a href="https://cordial.com" title="Cordial" class="header__logo"></a> </div> <nav id="header-nav" class="header-nav" role="navigation" aria-label="Main navigation"> <ul id="menu-primary" class="menu menu-primary"> <li class="menu-item menu-item-has-children"><a href="/platform/">Products</a> <ul class="sub-menu sub-menu-gridded sub-platform"> <div class="grid grid-nogutter"> <div class="col col-6 overview-col"> <li class="menu-item"><a href="/ai"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/menu-ai.svg" alt="Menu Icon"> Cordial AI <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/cross-channel-messaging"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/menu-ccm-2.svg" alt="Menu Icon"> Cross-channel messaging <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/customer-data-platform"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/menu-cdp.svg" alt="Menu Icon"> Customer data platform <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/customer-journey-orchestration"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/menu-journey.svg" alt="Menu Icon"> Journey orchestration <i class="fa fa-chevron-right"></i></a></a></li> </div> <div class="col col-6 menu-col"> <li class="menu-item"><a href="/personalization"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/menu-personalization.svg" alt="Menu Icon"> Personalization <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/identity-resolution"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/menu-id.svg" alt="Menu Icon"> Identity resolution <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/platform-integrations"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/menu-integrate.svg" alt="Menu Icon"> Integrations <i class="fa fa-chevron-right"></i></a></a></li> </div> </ul> <li class="menu-item menu-item-has-children"><a href="/platform/services">Services</a></li> <li class="menu-item menu-item-has-children"><a href="/clients">Customers</a> </li> </li> <li class="menu-item menu-item-has-children"><a href="/resource-library">Resources</a> <ul class="sub-menu sub-menu-gridded"> <div class="grid grid-nogutter"> <div class="col col-6 overview-col"> <li class="menu-item item-title"><a href="#" class="unclickable small">Learn more about Cordial</a></li> <li class="menu-item"><a href="/clients">Case studies <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/type/video/">Videos <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/type/ebook/">Guides and ebooks <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/resource-library">Blog <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/new-releases">New product releases <i class="fa fa-chevron-right"></i></a></a></li> </li> </div> <div class="col col-6 menu-col"> <li class="menu-item item-title"><a href="#" class="unclickable small">Customer support & learning</a></li> <li class="menu-item"><a href="https://support.cordial.com/hc/en-us/requests/new" target="_blank" rel="noreferer noopener">Submit a support ticket <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="/strategy-webinars/">Strategy webinars <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="https://support.cordial.com/hc/en-us/sections/204163538-Embedded-JavaScript-Listener" target="_blank" rel="noreferer noopener">JS Listener documentation <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="https://support.cordial.com/hc/en-us/categories/12092749097741" target="_blank" rel="noreferer noopener">API documentation <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="https://support.cordial.com/hc/en-us/articles/26983758909581-Mobile-documentation" target="_blank" rel="noreferer noopener">Mobile documentation <i class="fa fa-chevron-right"></i></a></a></li> <li class="menu-item"><a href="https://support.cordial.com/hc/en-us/categories/8093087524749" target="_blank" rel="noreferer noopener">Integration documentation <i class="fa fa-chevron-right"></i></a></a></li> </ul> </li> </ul> <ul id="menu-constant"> <li class="menu-item menu-item-login" id="login"><a target="_blank" rel="noreferer noopener" href="https://admin.cordial.io/#login" title="Log In" id="login-a">Log In</a></li> <li class="menu-item menu-item-btn mb-hd"><a href="/request-demo" title="Get a demo">Get a demo</a></li> </ul> </nav> </header> <div class="menu__toggle-wrapper"> <div class="toggle__logo"> <a href="https://cordial.com" title="Cordial"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/logo-dark.svg" alt="Cordial"></a> </div> <div class="request__demo-mb"> <a href="/request-demo" class="btn">Get a demo</a> </div> <div class="menu__toggle"><span></span></div> </div>  <div id="app" class="site-content"> <section class="hero hero--story"> <div class="container-anchored grid grid-nogutter"> <div class="content--wrapper col col-7"> <h6 class="btn--link"><a href="https://cordial.com/clients/category/fashion-apparel/" rel="tag">Fashion & Apparel</a></h6> <h1 class="h3">PacSun seamlessly migrated a complex email program, going live in just 38 days</h1> <p>How a leading lifestyle brand easily shifted intricate data and robust integrations from a legacy ESP to Cordial.</p> </div> <div class="img--wrapper col col-5"> <img width="1024" height="683" src="https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-1024x683.jpg" class="attachment-large size-large" alt="" decoding="async" fetchpriority="high" srcset="https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-1024x683.jpg 1024w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-300x200.jpg 300w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-768x512.jpg 768w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-1536x1024.jpg 1536w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-2048x1365.jpg 2048w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-1900x1267.jpg 1900w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-1400x933.jpg 1400w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-570x380.jpg 570w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-415x277.jpg 415w, https://cordial.com/wp-content/uploads/2024/01/LOOK-13_1689_r2_sRGB-scaled-e1707924894685.jpg 549w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> </div> </section>  <section class="stats--section"> <div class="container container-full bkg--sand"> <div class="stats--wrapper grid container container--xsmall"> <div class="col col-4"> <h3>38 days</h3> <p class="small">First send </p> </div> <div class="col col-4"> <h3>25 days</h3> <p class="small">Batch emails fully ramped</p> </div> <div class="col col-4"> <h3>71 days</h3> <p class="small">Priority automations migrated</p> </div> </div> </div> </section> <section class="post--section story--section"> <div class="container grid"> <div class="col col-4 col--overview single--story"> <div class="fixed--content single--story"> <img width="1500" height="785" src="https://cordial.com/wp-content/uploads/2023/12/pacsun-logo.jpeg" class="attachment-small size-small" alt="" decoding="async" srcset="https://cordial.com/wp-content/uploads/2023/12/pacsun-logo.jpeg 1500w, https://cordial.com/wp-content/uploads/2023/12/pacsun-logo-300x157.jpeg 300w, https://cordial.com/wp-content/uploads/2023/12/pacsun-logo-1024x536.jpeg 1024w, https://cordial.com/wp-content/uploads/2023/12/pacsun-logo-768x402.jpeg 768w, https://cordial.com/wp-content/uploads/2023/12/pacsun-logo-1400x733.jpeg 1400w, https://cordial.com/wp-content/uploads/2023/12/pacsun-logo-570x298.jpeg 570w, https://cordial.com/wp-content/uploads/2023/12/pacsun-logo-415x217.jpeg 415w" sizes="(max-width: 1500px) 100vw, 1500px" /> <div class="content--wrapper"> <h6>Company</h6> <p class="small">Founded in 1980, a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles to a community of inspired youth. </p> <a href="https://www.pacsun.com/">PacSun</a> </div> <div class="content--wrapper"> <h6>Industry</h6> <a href="https://cordial.com/clients/category/fashion-apparel/" rel="tag">Fashion & Apparel</a> </div> <div class="content--wrapper"> <h6>Key Channels Used</h6>  <a href="/platform/messaging-channels/email/">Email</a> <a href="/platform/messaging-channels/sms-marketing/">SMS</a> </div> </div> </div> <div class="col col-8"> <div class="content--wrapper"> <h5>The challenge</h5> <p>PacSun, a leading lifestyle and apparel brand, was looking to find a new technology partner after facing instability with their previous messaging provider. With ongoing technical issues and messaging limitations, they knew a change was needed. However, with over 100 automations powering critical programs, the migration would be complex.</p> <p>To migrate both their email and SMS programs, onboard successfully with a new provider, and beat the industry standard of a 90-day migration, PacSun required a strategic partnership that excelled in flexibility, agility, and speed. Strength and reliability—across any message type—are key to the success of migrating such a large retail brand’s program.</p> <p>PacSun required a solution with the capability to quickly launch essential automations and messaging programs to avoid major business disruption ahead of retail’s peak season. It was clear that the right technology partner would be more than just software, but a true partnership grounded in speed, reliability, and dedication to successful outcomes.</p> <h5>The solution</h5> <p>To make the complex migration seem less daunting, Cordial collaborated with PacSun to “lift and shift” their dynamic content and message automations. Cordial’s implementation experts prioritized ramping batch programs first, enabling PacSun to send daily messages from Cordial as soon as possible.</p> <p>To begin automation shifts, Cordial focused on building the most critical automations to launch, as defined in priority waves by the PacSun team. The Cordial team created segmentation dictionaries for easy audience building, new Sculpt blocks, and promotional content features. This alleviated creative production work for the PacSun team, reducing overall build and send time for their email programs and increasing time to value.</p> <p>Simultaneously, intricate work began on foundational data integrations. One of the most critical integrations to address was PacSun’s customer loyalty welcome program. This behavioral data, such as rewards points earned by a customer, is extremely valuable to a large retailer. Cordial built the integration, using webhooks provided by PacSun’s loyalty partner, and saving the PacSun team thousands of dollars during the implementation process.</p> </div> </div> </div> </section>  <section class="post--section story--section"> <div class="container grid"> <div class="col col-offset-4 col-8"> <div class="content--wrapper"> <p><span style="font-weight: 400;">Throughout the migration, PacSun collaborated with Cordial to make strategic decisions. PacSun leveraged Cordial’s expertise and resources to tackle complex data transformations and integrations. For example, to solve for incomplete historical order data transferred during migration, Cordial used its built-in data transformation solution, </span><a href="https://cordial.com/platform/data-platform/data-transformations/"><span style="font-weight: 400;">Architect</span></a><span style="font-weight: 400;">, to unblock segmentation based on purchase history. Architect’s powerful way of importing and normalizing data accelerates the migration timeline from months to weeks.</span></p> <p><span style="font-weight: 400;">The agility of Cordial’s technology facilitated the rapid transition of PacSun’s email program, the seamless transition of PacSun’s customer data flows, and the ability to easily make ongoing enhancements post-launch.</span></p> <h5><b>The result</b></h5> <p><span style="font-weight: 400;">With a basic messaging infrastructure, clear prioritization of their 100+ programs, and reduced creative workload, Cordial fully migrated the first wave of PacSun’s automations, totaling 43 multi-touch automations in 10 weeks. Within that time, Cordial also built and launched 77 ramp emails and 85 individual email + SMS touches.</span></p> </div> </div> </div> </section> <div class="testimonial--card card--alt bkg--sand container-med-nm br-10 box-shadow"> <div class="grid grid--padded"> <div class="col col-4 img--col alt"> <img width="200" height="300" src="https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-200x300.jpg" class="shape" alt="" decoding="async" srcset="https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-200x300.jpg 200w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-683x1024.jpg 683w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-768x1152.jpg 768w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-1024x1536.jpg 1024w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-1365x2048.jpg 1365w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-1900x2850.jpg 1900w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-1400x2100.jpg 1400w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-570x855.jpg 570w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-415x623.jpg 415w, https://cordial.com/wp-content/uploads/2024/01/LOOK-3_0451_edit-scaled.jpg 1707w" sizes="(max-width: 200px) 100vw, 200px" /> </div> <div class="col col-7 content--col"> <h5 class="light">"Normally, you expect a migration timeline to be around six to twelve months. With Cordial, we were able to migrate our CRM platform within a bit more than sixty days, and right before holiday. Usually you have deliverability issues when migrating platforms, or a long ramp up time. During this process with Cordial, however, there were no major technical issues, which was something I've actually never seen. I was incredibly impressed."</h5> <p class="small bold mt10">Thomas Calhoun, VP of Ecommerce, PacSun</p> </div> </div> </div> <div class="testimonial--card card--alt bkg--sand container-med-nm br-10 box-shadow"> <div class="grid grid--padded"> <div class="col col-3 img--col alt"> <img width="300" height="200" src="https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-300x200.jpg" class="shape" alt="" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-300x200.jpg 300w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-1024x683.jpg 1024w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-768x512.jpg 768w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-1536x1024.jpg 1536w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-2048x1365.jpg 2048w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-1900x1267.jpg 1900w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-1400x933.jpg 1400w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-570x380.jpg 570w, https://cordial.com/wp-content/uploads/2024/01/LOOK-14_1399_edit-415x277.jpg 415w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <div class="col col-6 content--col"> <h5 class="light">"Cordial is very different in terms of support. Not only is the platform great with a friendly UI, but Cordial is very responsive in specific requests and customizations needed from their clients. That's what made a really big difference for us."</h5> <p class="small bold mt10">Thomas Calhoun, VP of Ecommerce, PacSun</p> </div> <div class="col col-3 stat--wrapper"> <div class="stat"> <h4> 43 </h4> <p class="small">multi-channel automations migrated in 10 weeks</p> </div> <div class="stat"> <h4> 21</h4> <p class="small">customer affinity automations launched in 10 weeks</p> </div> </div> </div> </div> <section class="post--section story--section"> <div class="container grid"> <div class="col col-offset-4 col-8"> <div class="content--wrapper"> <p><span style="font-weight: 400;">In addition to the first wave of multi-channel automations, Cordial powered 21 customer affinity automations, once again using Cordial Architect. Architect’s data transformation scripts evaluate the shopping behavior and email activity of every contact and determine each customer’s category, brand, and product affinities. PacSun can then trigger complex orchestrations within Cordial, providing curated product recommendation campaigns that are customized to each individual customer. </span></p> <h5><b>Looking ahead</b></h5> <p><span style="font-weight: 400;">Knowing the proven dedication of both teams, PacSun and Cordial continue to work closely together, driving results and revenue from email and SMS programs. With the core infrastructure now migrated to Cordial’s robust platform, PacSun is poised to optimize engagement with revenue-driving campaign strategies.</span></p> </div> </div> </div> </section> <div class="testimonial--card card--alt bkg--sand container-med-nm br-10 box-shadow"> <div class="grid grid--padded"> <div class="col col-4 img--col alt"> <img width="300" height="298" src="https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-300x298.jpg" class="shape" alt="" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-300x298.jpg 300w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-1024x1018.jpg 1024w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-150x150.jpg 150w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-768x763.jpg 768w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-1536x1527.jpg 1536w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-2048x2036.jpg 2048w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-1900x1889.jpg 1900w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-1400x1392.jpg 1400w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-570x567.jpg 570w, https://cordial.com/wp-content/uploads/2024/01/LOOK-11_1568_edit-1-415x413.jpg 415w" sizes="(max-width: 300px) 100vw, 300px" /> </div> <div class="col col-7 content--col"> <h5 class="light">"Everyone at Cordial has been amazing to work with and are always available to support us. We were able to complete implementation in a few months and during the busiest time of year; I expected a lot of delays but Cordial made it happen. The team is top notch and there to support you along the way."</h5> <p class="small bold mt10">Jesse Isola, Director of CRM & Loyalty at PacSun</p> </div> </div> </div> <section class="recommended--section"> <div class="container--full"> <div class="container container-small"> <h4 class="clr--white text-center pt50 pb50">Picked For You</h4> <div class="grid"> <div class="col col-6 resource--post"> <img width="696" height="380" src="https://cordial.com/wp-content/uploads/2019/09/Ancient-Nutrition.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2019/09/Ancient-Nutrition.png 696w, https://cordial.com/wp-content/uploads/2019/09/Ancient-Nutrition-300x164.png 300w, https://cordial.com/wp-content/uploads/2019/09/Ancient-Nutrition-570x311.png 570w, https://cordial.com/wp-content/uploads/2019/09/Ancient-Nutrition-415x227.png 415w" sizes="(max-width: 696px) 100vw, 696px" /> <div class="content--wrapper"> <a href="https://cordial.com/clients/category/beauty-health-wellness/" rel="tag">Beauty, Health & Wellness</a> <a href="https://cordial.com/clients/ancient-nutrition/" class="featured--title"><h5 class="reg">Ancient Nutrition leverages customer data to create engaging personalized experiences</h5></a> <p></p> <a href="https://cordial.com/clients/ancient-nutrition/" class="arrow-link"><img class="right-arrow" src="https://cordial.com/wp-content/themes/Cordial/assets/images/icons/arrow_right-primary.svg" alt="Right arrow icon"></a> </div> </div> <div class="col col-6 resource--post"> <img width="696" height="380" src="https://cordial.com/wp-content/uploads/2020/08/Lume-1-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cordial.com/wp-content/uploads/2020/08/Lume-1-1.png 696w, https://cordial.com/wp-content/uploads/2020/08/Lume-1-1-300x164.png 300w, https://cordial.com/wp-content/uploads/2020/08/Lume-1-1-570x311.png 570w, https://cordial.com/wp-content/uploads/2020/08/Lume-1-1-415x227.png 415w" sizes="(max-width: 696px) 100vw, 696px" /> <div class="content--wrapper"> <a href="https://cordial.com/clients/category/beauty-health-wellness/" rel="tag">Beauty, Health & Wellness</a> <a href="https://cordial.com/clients/deodorant/" class="featured--title"><h5 class="reg">Leading DTC deodorant brand drove revenue growth through identity resolution and email automation</h5></a> <p></p> <a href="https://cordial.com/clients/deodorant/" class="arrow-link"><img class="right-arrow" src="https://cordial.com/wp-content/themes/Cordial/assets/images/icons/arrow_right-primary.svg" alt="Right arrow icon"></a> </div> </div> </div> </div> </div> </section> <section class="banner--cta-footer bkg--sand"> <div class="container container-fluid grid"> <div class="col col-8 content--col"> <h3>Future-thinking brands choose Cordial to drive record-level customer engagement and revenue growth</h3> </div> <div class="col col-4 btn--col"> <a href="/request-demo" class="btn btn--secondary">Get a demo<i class="fa fa-chevron-right"></i></a> </div> </div> </section>  </div> <footer id="footer" class="footer footer-refresh" role="contentinfo"> <div class="footer--inner"> <div class="footer--top"> <div class="social--links col--wrapper"> <div class="logo"> <a href="https://cordial.com" title="Cordial"><img src="https://cordial.com/wp-content/themes/Cordial/assets/images/logo-white.svg" alt="Cordial"></a> </div> <a class="social--link target="_blank" rel="noreferer noopener" href="https://www.instagram.com/be_cordial/?hl=en"><i class="fab fa-instagram"></i></a> <a class="social--link target="_blank" rel="noreferer noopener" href="https://www.facebook.com/becordial/"><i class="fab fa-facebook-f"></i></a> <a class="social--link target="_blank" rel="noreferer noopener" href="https://twitter.com/cordialinc"><i class="fab fa-twitter"></i></a> <a class="social--link target="_blank" rel="noreferer noopener" href="https://www.linkedin.com/company/becordial/"><i class="fab fa-linkedin"></i></a> </div> <div class="platform--col col--wrapper"> <h6 class="mb10">Products</h6> <ul id="menu-platform" class="menu menu-footer"><li id="menu-item-8217" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8217"><a href="https://cordial.com/platform/">Products overview</a></li> <li id="menu-item-21443" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21443"><a href="https://cordial.com/ai/">Cordial AI</a></li> <li id="menu-item-21444" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21444"><a href="https://cordial.com/cross-channel-messaging/">Cross-channel messaging</a></li> <li id="menu-item-21445" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21445"><a href="https://cordial.com/customer-data-platform/">Customer data platform</a></li> <li id="menu-item-21446" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21446"><a href="https://cordial.com/customer-journey-orchestration/">Journey orchestration</a></li> <li id="menu-item-21447" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21447"><a href="https://cordial.com/personalization/">Personalization</a></li> <li id="menu-item-21448" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21448"><a href="https://cordial.com/identity-resolution/">Identity resolution</a></li> <li id="menu-item-21449" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21449"><a href="https://cordial.com/platform-integrations/">Integrations</a></li> <li id="menu-item-21459" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-21459"><a href="https://cordial.com/services/">Services</a></li> </ul> </div> <div class="solutions--col col--wrapper"> <h6 class="mb10">Solutions</h6> <ul id="menu-solutions" class="menu menu-footer"><li id="menu-item-7197" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7197"><a href="https://cordial.com/for-marketing-teams/">For Marketing Teams</a></li> <li id="menu-item-7198" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7198"><a href="https://cordial.com/for-technology-teams/">For Technology Teams</a></li> </ul> <h6 class="mb10 mt40">Resources</h6> <ul id="menu-resources" class="menu menu-footer"><li id="menu-item-7205" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-7205"><a href="https://cordial.com/resource-library/">Resource Library</a></li> <li id="menu-item-20204" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20204"><a href="https://cordial.com/strategy-webinars/">Strategy Webinars</a></li> <li id="menu-item-7207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7207"><a target="_blank" rel="noopener" href="https://support.cordial.com/hc/en-us">Knowledge Base</a></li> <li id="menu-item-7209" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-7209"><a target="_blank" rel="noopener" href="https://support.cordial.com/hc/en-us/articles/360001897772-For-the-Developer">Technical Guide</a></li> <li id="menu-item-8447" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8447"><a href="https://cordial.com/press/">Press</a></li> </ul> </div> <div class="company--col col--wrapper"> <h6 class="mb10">Company</h6> <ul id="menu-company" class="menu menu-footer"><li id="menu-item-7213" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7213"><a href="https://cordial.com/about/">About</a></li> <li id="menu-item-7215" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7215"><a href="https://cordial.com/careers/">Careers</a></li> <li id="menu-item-7214" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7214"><a href="https://cordial.com/cordial-cares/">Cordial Cares</a></li> <li id="menu-item-8446" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8446"><a href="https://cordial.com/clients/">Clients</a></li> <li id="menu-item-8445" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8445"><a href="https://cordial.com/partners/">Partners</a></li> <li id="menu-item-14752" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-14752"><a href="https://cordial.com/partner-program/">Partner Program</a></li> <li id="menu-item-7216" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7216"><a href="https://cordial.com/contact-us/">Contact Us</a></li> </ul> </div> </div> <div class="footer--bottom"> <ul> <li><a href="https://legal.cordial.com/privacy-policy/" target="_blank" rel="noreferer noopener" title="Privary Policy">Privacy Policy</a></li> <li><a href="/terms-of-use" title="Terms of Use">Terms of Use</a></li> <li><a href="/security" title="Security">Security</a></li> <li><a id="ot-sdk-btn" class="ot-sdk-show-settings">Cookie Settings</a></li> </ul> <p class="small">© 2024 Cordial</p> </div> </div> </footer> <div id="modals"></div> <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.5.1/gsap.min.js"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.5.1/CSSRulePlugin.min.js"></script> <script src="https://cdnjs.cloudflare.com/ajax/libs/gsap/3.5.1/ScrollTrigger.min.js"></script> <script src="https://cdn.jsdelivr.net/jquery.mixitup/latest/jquery.mixitup.min.js"></script> <script src="https://unpkg.com/imagesloaded@4/imagesloaded.pkgd.min.js"></script><script type="text/javascript" id="ppress-frontend-script-js-extra"> /* <![CDATA[ */ var pp_ajax_form = {"ajaxurl":"https:\/\/cordial.com\/wp-admin\/admin-ajax.php","confirm_delete":"Are you sure?","deleting_text":"Deleting...","deleting_error":"An error occurred. Please try again.","nonce":"febe252c9e","disable_ajax_form":"false","is_checkout":"0","is_checkout_tax_enabled":"0","is_checkout_autoscroll_enabled":"true"}; /* ]]> */ </script> <script type="text/javascript" src="https://cordial.com/wp-content/plugins/wp-user-avatar/assets/js/frontend.min.js?ver=4.15.19" id="ppress-frontend-script-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/plugins/duracelltomi-google-tag-manager/dist/js/gtm4wp-form-move-tracker.js?ver=1.20.2" id="gtm4wp-form-move-tracker-js"></script> <script type="text/javascript" src="https://cordial.com/wp-includes/js/imagesloaded.min.js?ver=5.0.0" id="imagesloaded-js"></script> <script type="text/javascript" src="https://cordial.com/wp-includes/js/masonry.min.js?ver=4.2.2" id="masonry-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/themes/Cordial/assets/js/animation.js?ver=2.7.9" id="cordial-animation-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/themes/Cordial/assets/js/components.min.js?ver=2.7.9" id="cordial-components-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/themes/Cordial/assets/js/app.min.js?ver=2.7.9" id="cordial-app-js"></script> <script type="text/javascript" src="https://cordial.com/wp-content/plugins/youtube-embed-plus/scripts/fitvids.min.js?ver=14.2.1.2" id="__ytprefsfitvids__-js"></script> <script type="text/javascript"> piAId = '567622'; piCId = '41393'; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js'; var c = document.getElementsByTagName('script')[0]; c.parentNode.insertBefore(s, c); } if(window.attachEvent) { window.attachEvent('onload', async_load); } else { window.addEventListener('load', async_load, false); } })(); </script> <script type="text/javascript"> _linkedin_partner_id = "60827"; window._linkedin_data_partner_ids = window._linkedin_data_partner_ids || []; window._linkedin_data_partner_ids.push(_linkedin_partner_id); </script><script type="text/javascript"> (function(){var s = document.getElementsByTagName("script")[0]; var b = document.createElement("script"); b.type = "text/javascript";b.async = true; b.src = "https://snap.licdn.com/li.lms-analytics/insight.min.js"; s.parentNode.insertBefore(b, s);})(); </script> <noscript> <img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=60827&fmt=gif" /> </noscript>  <script type="text/javascript"> !function(e,t,n,s,u,a){e.twq||(s=e.twq=function(){s.exe?s.exe.apply(s,arguments):s.queue.push(arguments); },s.version='1.1',s.queue=[],u=t.createElement(n),u.async=!0,u.src='//static.ads-twitter.com/uwt.js', a=t.getElementsByTagName(n)[0],a.parentNode.insertBefore(u,a))}(window,document,'script'); // Insert Twitter Pixel ID and Standard Event data below twq('init','ny6oo'); twq('track','PageView'); </script>   <script type="text/javascript"> (function (w,d,t) { _ml = w._ml || {}; _ml.eid = '89590'; var s, cd, tag; s = d.getElementsByTagName(t)[0]; cd = new Date(); tag = d.createElement(t); tag.async = 1; tag.src = 'https://ml314.com/tag.aspx?' + cd.getDate() + cd.getMonth(); s.parentNode.insertBefore(tag, s); })(window,document,'script'); </script> </body> </html>