Home - Aurora

<!DOCTYPE html>       <html lang="en">  <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://aurora.dawn.com/","20170728105940","https://web.archive.org/","web","/_static/", "1501239580"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />   <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1">  <title>Home - Aurora</title> <meta property="fb:app_id" content="323694191004296"/> <link rel="dns-prefetch" href="//web.archive.org/web/20170728105940/http://i.dawn.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20170728105940/http://ajax.googleapis.com/"> <link rel="dns-prefetch" href="//web.archive.org/web/20170728105940/http://cdnjs.cloudflare.com/"> <meta property="og:image" content="https://web.archive.org/web/20170728105940im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20170728105940im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20170728105940\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20170728105940\/http:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20170728105940\/http:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20170728105940\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20170728105940\/http:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <link rel="stylesheet" href="/web/20170728105940cs_/http://aurora.dawn.com/_css/roboto.20170528080408.css" media="all"> <link rel="stylesheet" href="/web/20170728105940cs_/http://aurora.dawn.com/_css/all.20170727155809.css" media="all">  <script async="async" src="https://web.archive.org/web/20170728105940js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90]], 'div-gpt-ad-1497509390303-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1455520357400-1').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[728,90],[320,50]], 'div-gpt-ad-1497509390303-1').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Home'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); </script>   <script type="text/javascript"> window.onload = function() { googletag.cmd.push(function() { function isEnabled(div) { if (!div) return false; var width = parseInt($(div).css('width')); var height = parseInt($(div).css('height')); var margin = parseInt($(div).css('margin')); var display = $(div).css('display'); var parent = $(div).parent(); if (display == 'none') return false; if (parent.is('body')) { return true; } else { return isEnabled(parent); } } var resetCorrelator = true; // issue #470 for (i = 0; i < googleAdsSlots.length; i++) { var slot = googleAdsSlots[i]; var id = slot.getSlotElementId(); var div = document.getElementById(id); if (isEnabled(div)) { googletag.pubads().refresh([slot], {changeCorrelator: resetCorrelator}); resetCorrelator = false; } } // http://stackoverflow.com/a/30935893 // https://developers.google.com/doubleclick-gpt/reference#googletag.events.SlotRenderEndedEvent // it is required as sometimes rendered ad is empty but rad adds width and height on the div // which doesn't allow the ad to collapse in this case googletag.pubads().addEventListener('slotRenderEnded', function(e) { var $renderedSlot = $('#' + e.slot.getSlotElementId()); if(e.isEmpty) { $renderedSlot.parents('.ad').attr("style", "display: none !important"); } else { // https://github.com/aleemb/dawn.com/issues/836 // multi dimension ads rad init, as we don't know which ad is rendered so // we get the dimensions of rendered ad and then configure it with rad var width = 0; var height = 0; var isMultidimensionalAd = $renderedSlot.parents('.ad').find('.rad--multi').length > 0; var isPriorityAd = $renderedSlot.parents('.ad').hasClass('ad--priority'); if(e.size.length) { width = e.size[0]; height = e.size[1]; } if (isMultidimensionalAd) { if (width && height) { $renderedSlot.css({width: width+'px', height: height+'px'}); $renderedSlot.closest('.js-ad').css({maxWidth: width+'px', maxHeight: height+'px'}); $renderedSlot.rad({allowBiggerSizing:'true'}); } } if (isPriorityAd) { if (width && height) { var onMouseOut = "javascript:this.style.overflow='hidden';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.height(height);"; var onMouseOver = "javascript:this.style.overflow='visible';" +"__adi=$(this).find('iframe').eq(0);" +"__adi.contents().height();" // weird, adding this fixes Firefox expanding issue +"setTimeout(function(){__adi.height(__adi.contents().height() || height);}, 10);"; $renderedSlot.parents('.js-ad').attr('onMouseOver', onMouseOver); $renderedSlot.parents('.js-ad').attr('onMouseOut', onMouseOut); } } } }); }); } </script>   <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20170728105940/http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Home'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script>   <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script>   </head> <body class="home"> <div class="p-2 ad--top-leaderboard d-none d-sm-block">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1497509390303-0" class="ad__wrapper__slot"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1497509390303-0'); });</script> </div> </div> </div> </div>  </div> <div class="p-2 ad--top-leaderboard d-block d-sm-none">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1497509390303-1" class="ad__wrapper__slot"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1497509390303-1'); });</script> </div> </div> </div> </div>  </div> <header class="mb-4 sticky theme--cream-light"> <div class="container-fluid mast"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="mb-2 ml-4 pl-2"> <a href="/web/20170728105940/http://aurora.dawn.com/" class=""> <h1 class="text-hide logo "> Aurora Magazine </h1> </a> <h3 class="subtitle size-three text--400 ">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-social-bar mr-2"> <div class="mast__social mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20170728105940/https://www.facebook.com/auroramagazine"><img src="/web/20170728105940im_/http://aurora.dawn.com/_img/facebook.png"/></a> <a target="_blank" href="https://web.archive.org/web/20170728105940/https://twitter.com/AuroraMag"><img src="/web/20170728105940im_/http://aurora.dawn.com/_img/twitter.png"/></a> </div> <div class="search-box text-center "> <form action="/web/20170728105940/http://aurora.dawn.com/search"> <input type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"/> <input type="hidden" name="cof" value="FORID:10"/> <input type="hidden" name="ie" value="UTF-8"/> <input type="text" class="search col-9 p-1 search__text" value="" placeholder="Search" name="q"/> </form> </div> </div> </div> </div> </div> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--home "><a class="" href="/web/20170728105940/http://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20170728105940/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20170728105940/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20170728105940/http://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing "><a class="" href="/web/20170728105940/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20170728105940/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20170728105940/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20170728105940/http://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 720,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 480,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span>  <article class="box story " data-id="1142120" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142120/its-time-we-import-a-touch-of-patriotism"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/large/2017/07/5979d43d80110.jpg" alt="It’s time we import a touch of patriotism"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Trends" href="/web/20170728105940/http://aurora.dawn.com/trends" class="">Trends</a></span> </div>  <h2 data-layout="story" data-id="1142120" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142120/its-time-we-import-a-touch-of-patriotism" class="story__link"><strong>It’s time we import a touch of patriotism</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Instead of importing cars and bed linen from abroad, we need to import their attitude and love for their own country. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span>  <article class="box story " data-id="1141482" data-layout="story">  <figure class="media media--stretch col-12 px-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141482/show-me-the-money"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/large/2016/06/574e79e511c2f.jpg" alt="Show me the money!"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Agencies" href="/web/20170728105940/http://aurora.dawn.com/agencies" class="">Agencies</a></span> </div>  <h2 data-layout="story" data-id="1141482" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141482/show-me-the-money" class="story__link"><strong>Show me the money!</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">Why ad agencies need to invest wisely in their creative resources and redefine their quality measurement parameters. </div> </article>  </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">3</span>  <article class="box story " data-id="1142119" data-layout="story">  <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142119/meet-the-plurals"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/large/2017/07/5978893857a1b.jpg" alt="Meet the Plurals"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center mb-2 mt-2 mx-2"> <span class="tag size-three text-center "><a title="Trends" href="/web/20170728105940/http://aurora.dawn.com/trends" class="">Trends</a></span> </div>  <h2 data-layout="story" data-id="1142119" class="story__title size-seven text-center text--400 px-2"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142119/meet-the-plurals" class="story__link"><strong>Meet the Plurals</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 px-2 pb-2">It seems only yesterday that Millennials were the IT people. No more. Make way for the plurals. </div> </article>  </div> </div> </div> <div class="col-lg-5 col-12"> <div class="text-center "> <h2 class="tag size-seven text-center text--300 caps bald ">Latest</h2> </div> <div class="mr-4 mb-4 p-4">  <article class="box story mb-4 pb-4" data-id="1141219" data-layout="story">  <div class=" mb-2"> <span class="tag size-three "><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141219/show-me-a-school-that-prides-values-over-results"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2015/09/560913d51eb1b.jpg" alt="&quot;Show me a school that prides values over results&quot;"/></a></div> </figure>  <h2 data-layout="story" data-id="1141219" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141219/show-me-a-school-that-prides-values-over-results" class="story__link"><strong>"Show me a school that prides values over results"</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142115" data-layout="story">  <div class=" mb-2"> <span class="tag size-three "><a title="Trends" href="/web/20170728105940/http://aurora.dawn.com/trends" class="">Trends</a></span> </div>  <figure class="media media--left media--stretch col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142115/religion-sells-and-it-can-sell-anything"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/59771840f2495.jpg" alt="Religion sells. And it can sell anything"/></a></div> </figure>  <h2 data-layout="story" data-id="1142115" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142115/religion-sells-and-it-can-sell-anything" class="story__link"><strong>Religion sells. And it can sell anything</strong></a></h2> </article>   <article class="box story mb-4 pb-4" data-id="1142114" data-layout="story">  <div class=" mb-2"> <span class="tag size-three "><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span> </div>  <figure class="media media--left col-sm-5 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142114/fuelling-growth"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/5975c3d4dece3.jpg" alt="Fuelling growth"/></a></div> </figure>  <h2 data-layout="story" data-id="1142114" class="story__title size-five text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142114/fuelling-growth" class="story__link">Fuelling growth</a></h2> </article>  </div> </div> </div> <div class="row"> <div class="col-12"> <div class="text-center pt-4"> <h2 class="tag size-eight text-center text--300 caps bald ">Featured Stories</h2> </div> <br> <br> <div class=" slideshow--list mt-2"> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141402" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141402/how-not-to-mock-your-audience"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/large/2016/02/56ba544bd9472.jpg" alt="How not to mock your audience"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="tag size-three text-center "><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span> </div>  <h2 data-layout="story" data-id="1141402" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141402/how-not-to-mock-your-audience" class="story__link"><strong>How not to mock your audience</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">If we want people to like us advertisers again, we have to give them some respect and some reward for their time. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 p-2 theme equalize" data-id="1141751" data-layout="story">  <figure class="media media--stretch col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/large/2017/02/58995e096b6ff.jpg" alt="Why Shah Rukh Khan is a better marketer than an actor"/></a></div> </figure> <div class="clearfix"></div>  <div class="text-center my-2"> <span class="tag size-three text-center "><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span> </div>  <h2 data-layout="story" data-id="1141751" class="story__title size-seven text-center text--400 "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor" class="story__link"><strong>Why Shah Rukh Khan is a better marketer than an actor</strong></a></h2>  <div class="story__excerpt size-five text-center text--300 ">Five marketing lessons we can learn from Shah Rukh Khan. </div> </article>  </div> </div><div class="clear-both"> </div></div> <div class=" slideshow--list mt-2"> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142109" data-layout="story">  <span class="tag size-three mb-2"><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142109/the-dos-and-donts-of-video-marketing"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/5971df994e044.jpg" alt="The dos and don’ts of video marketing"/></a></div> </figure>  <h2 data-layout="story" data-id="1142109" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142109/the-dos-and-donts-of-video-marketing" class="story__link"><strong>The dos and don’ts of video marketing</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">The key factors marketers need to keep in mind when creating and publishing online videos for their brands. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142108" data-layout="story">  <span class="tag size-three mb-2"><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142108/go-woke-or-go-home"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/596f2ac680932.jpg" alt="Go &#39;woke&#39; or go home"/></a></div> </figure>  <h2 data-layout="story" data-id="1142108" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142108/go-woke-or-go-home" class="story__link"><strong>Go 'woke' or go home</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">How should brands react when a tragedy occurs? </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1141831" data-layout="story">  <span class="tag size-three mb-2"><a title="Media" href="/web/20170728105940/http://aurora.dawn.com/media" class="">Media</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141831/are-you-delighting-your-online-customer"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/596df1df71e49.jpg" alt="Are you delighting your online customer?"/></a></div> </figure>  <h2 data-layout="story" data-id="1141831" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141831/are-you-delighting-your-online-customer" class="story__link"><strong>Are you delighting your online customer?</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">The importance of providing a seamless online retail experience. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1141889" data-layout="story">  <span class="tag size-three mb-2"><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span>  <figure class="media media--left col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141889/the-diy-ad-kit-for-islamic-banking"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/596edf4d79cc7.jpg" alt="The DIY ad kit for Islamic banking"/></a></div> </figure>  <h2 data-layout="story" data-id="1141889" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141889/the-diy-ad-kit-for-islamic-banking" class="story__link"><strong>The DIY ad kit for Islamic banking</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Superficiality is rampant in advertising, and is the most obvious in the advertising for Islamic financial services. </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1142107" data-layout="story">  <span class="tag size-three mb-2"><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span>  <figure class="media media--left col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142107/war-of-the-wireless"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/596cbaff0515c.jpg" alt="War of the Wireless"/></a></div> </figure>  <h2 data-layout="story" data-id="1142107" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142107/war-of-the-wireless" class="story__link">War of the Wireless</a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">How the telco giants, Verizon, AT&T; and T-Mobile, are battling it out on the marketing front. </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142034" data-layout="story">  <span class="tag size-three mb-2"><a title="Trends" href="/web/20170728105940/http://aurora.dawn.com/trends" class="">Trends</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142034/a-fast-and-furious-competition"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/5964a173c024d.jpg" alt="A fast and furious competition"/></a></div> </figure>  <h2 data-layout="story" data-id="1142034" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142034/a-fast-and-furious-competition" class="story__link"><strong>A fast and furious competition</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Will the multiple car launches in Pakistan change the paradigm of the automotive industry? </div> </article>  </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;">  <article class="box story mb-4 pb-4" data-id="1141308" data-layout="story">  <span class="tag size-three mb-2"><a title="Agencies" href="/web/20170728105940/http://aurora.dawn.com/agencies" class="">Agencies</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141308/hiring-monkeys"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2016/01/5695da4a5c6ee.jpg" alt="Hiring monkeys"/></a></div> </figure>  <h2 data-layout="story" data-id="1141308" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141308/hiring-monkeys" class="story__link"><strong>Hiring monkeys</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">By squeezing their agency’s ROI, clients are leading both the profession and their brands down the path of mediocrity </div> </article>  </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;">  <article class="box story mb-4 pb-4" data-id="1142101" data-layout="story">  <span class="tag size-three mb-2"><a title="Marketing" href="/web/20170728105940/http://aurora.dawn.com/marketing" class="">Marketing</a></span>  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 mr-4"> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142101/qualified-to-lead-change"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/596c4a5161ebc.jpg" alt="Qualified to lead change"/></a></div> </figure>  <h2 data-layout="story" data-id="1142101" class="story__title size-five text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142101/qualified-to-lead-change" class="story__link"><strong>Qualified to lead change</strong></a></h2>  <div class="story__excerpt size-four text--300 text-center text-sm-left ">Why change management is now a precise science. </div> </article>  </div> </div><div class="clear-both"> </div></div> </div> </div> <div class="my-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div>  </div> <br> <div class="row"> <div class="col-12"> <h2 class="tag size-six text--300 caps bald pl-0 pt-4">Editor's Picks</h2> <div class="theme px-2"> <div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142025" data-layout="story">  <figure class="media media--left col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142025/retail-revs-up"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/medium/2017/06/593f84f792413.jpg" alt="Retail revs up"/></a></div> </figure>  <h2 data-layout="story" data-id="1142025" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">What happens when customers prioritise ‘experience’ over ‘product’. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1141763" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141763/the-man-behind-the-brands"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/medium/2017/02/589f94227c1b4.jpg" alt="The man behind the brands"/></a></div> </figure>  <h2 data-layout="story" data-id="1141763" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141763/the-man-behind-the-brands" class="story__link"><strong>The man behind the brands</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Aly Mustansir., Chief Marketing Officer, Bank Alfalah, in profile. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142103" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142103/flaunting-in-the-face-of-grief"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/medium/2017/07/596703a83b3d9.jpg" alt="Flaunting in the face of grief"/></a></div> </figure>  <h2 data-layout="story" data-id="1142103" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142103/flaunting-in-the-face-of-grief" class="story__link"><strong>Flaunting in the face of grief</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">When national tragedies strike, brands should exercise sensitivity in their media messages. </div> </article>  </div><div class="col-lg-3 col-12 p-0">  <article class="box story my-2" data-id="1142093" data-layout="story">  <figure class="media media--left media--stretch col-sm-7 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142093/branding-pakistan"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/medium/2017/07/5964a8436128a.jpg" alt="Branding Pakistan"/></a></div> </figure>  <h2 data-layout="story" data-id="1142093" class="story__title size-four text--400 text-center text-sm-left "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142093/branding-pakistan" class="story__link"><strong>Branding Pakistan</strong></a></h2>  <div class="story__excerpt size-four text--300 d-block d-lg-none text-center text-sm-left ">Can branding London’s double-decker buses change the global negative perception of Pakistan? </div> </article>  </div> </div> </div> </div> <br> <br> <div class="row"> <div class="col-lg-6 col-12"> <div class="equalize theme">  <section class="widget theme widget-popular col-sm-9 col-12 mx-auto " data-type="popular" data-id="180"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Most Popular</span></h2> <div class="widget__container__body "> <div class="row"> <div class="col-12">  <article class="box story mb-4" data-id="1141815" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141815/losing-my-nationality"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/03/58da4d29c6089.jpg" alt="Losing my nationality"/></a></div> </figure>  <h2 data-layout="story" data-id="1141815" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141815/losing-my-nationality" class="story__link"><strong>Losing my nationality</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142114" data-layout="story">  <figure class="media media--left col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142114/fuelling-growth"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/5975c3d4dece3.jpg" alt="Fuelling growth"/></a></div> </figure>  <h2 data-layout="story" data-id="1142114" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142114/fuelling-growth" class="story__link">Fuelling growth</a></h2> </article>   <article class="box story mb-4" data-id="1142115" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142115/religion-sells-and-it-can-sell-anything"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/59771840f2495.jpg" alt="Religion sells. And it can sell anything"/></a></div> </figure>  <h2 data-layout="story" data-id="1142115" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142115/religion-sells-and-it-can-sell-anything" class="story__link"><strong>Religion sells. And it can sell anything</strong></a></h2> </article>   <article class="box story mb-4" data-id="1142119" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142119/meet-the-plurals"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/07/5978893806ce2.jpg" alt="Meet the Plurals"/></a></div> </figure>  <h2 data-layout="story" data-id="1142119" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142119/meet-the-plurals" class="story__link"><strong>Meet the Plurals</strong></a></h2> </article>   <article class="box story mb-4" data-id="1141751" data-layout="story">  <figure class="media media--left media--stretch col-sm-4 col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor"><img src="https://web.archive.org/web/20170728105940im_/http://i.dawn.com/thumbnail/2017/02/58995e096b6ff.jpg" alt="Why Shah Rukh Khan is a better marketer than an actor"/></a></div> </figure>  <h2 data-layout="story" data-id="1141751" class="story__title size-five text--300 "><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141751/why-shah-rukh-khan-is-a-better-marketer-than-an-actor" class="story__link"><strong>Why Shah Rukh Khan is a better marketer than an actor</strong></a></h2> </article>  </div> </div> </div> </div> </section>  </div> </div> <div class="col-lg-6 col-12"> <div class="equalize">  <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Contributors</span></h2> <div class="widget__container__body "> <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Talha bin Hamid" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/authors/3341/talha-bin-hamid" class="stroy__link">Talha bin Hamid</a></h2> </div>  <article class="box story " data-id="1142120" data-layout="story">  <h2 data-layout="story" data-id="1142120" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142120/its-time-we-import-a-touch-of-patriotism" class="story__link"><strong>It’s time we import a touch of patriotism</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Amber Arshad" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/authors/3256/amber-arshad" class="stroy__link">Amber Arshad</a></h2> </div>  <article class="box story " data-id="1142060" data-layout="story">  <h2 data-layout="story" data-id="1142060" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142060/in-conversation-with-adeel-hashmi-head-of-tpl-maps" class="story__link"><strong>In conversation with Adeel Hashmi, Head of TPL Maps</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Rashna Abdi" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/authors/3373/rashna-abdi" class="stroy__link">Rashna Abdi</a></h2> </div>  <article class="box story " data-id="1141950" data-layout="story">  <h2 data-layout="story" data-id="1141950" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1141950/10-commandments-for-creatives" class="story__link"><strong>10 Commandments for Creatives</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Ayesha Shaikh" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/authors/3241/ayesha-shaikh" class="stroy__link">Ayesha Shaikh</a></h2> </div>  <article class="box story " data-id="1142025" data-layout="story">  <h2 data-layout="story" data-id="1142025" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142025/retail-revs-up" class="story__link"><strong>Retail revs up</strong></a></h2> </article>  <div class="text-center "> <h2 class="tag text-center text--400 bald "><a title="Faraz Maqsood Hamidi" href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/authors/3213/faraz-maqsood-hamidi" class="stroy__link">Faraz Maqsood Hamidi</a></h2> </div>  <article class="box story " data-id="1142036" data-layout="story">  <h2 data-layout="story" data-id="1142036" class="story__title size-five text-center text--300 pb-4"><a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/news/1142036/retail-therapy" class="story__link"><strong>Retail therapy</strong></a></h2> </article>  <p class="text-center m-0 pb-2"> <span class="tag size-three bald theme--cream-light more-link p-2"><a title="View More" href="/web/20170728105940/http://aurora.dawn.com/authors" class="">View More</a></span> </p> </div> </div> </section>  </div> </div> <div class="col-lg-5 col-12"> </div> </div> </main> </div> </div> <div class="my-2 px-2">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="text-align:center;margin:0 auto;overflow:hidden;max-width:728px;max-height:90px"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-1" class="ad__wrapper__slot" style="width:728px;height:90px"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-1'); });</script> </div> </div> </div> </div>  </div> <footer class="pt-6 theme--cream-light"> <div class="mx-2"> <div class="container-fluid"> <div class="row"> <div class="col-lg-7 col-12"> <div class="row"> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="539"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue Sep-Oct 2016</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/issue/2017/3"><img class="col-12" src="//web.archive.org/web/20170728105940im_/http://i.dawn.com/widgets/upload-image-58eb1c354e17c.jpg" alt="Issue Sep-Oct 2016"/></a> <h6 class="widget__blurb size-six text-center">March-April</h6> </div> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="531"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue May-June 2017</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/issue/2017/5"><img class="col-12" src="//web.archive.org/web/20170728105940im_/http://i.dawn.com/widgets/upload-image-5959e12d3ef75.jpg" alt="Issue May-June 2017"/></a> <h6 class="widget__blurb size-six text-center">May-June</h6> </div> </div> </section>  </div> </div> <div class="col-4"> <div class="text-center">  <section class="widget theme widget-linkedimage " data-type="linkedimage" data-id="544"> <div class="widget__container "> <h2 class="widget__container__title text--300 size-seven text-center caps"><span>Issue Jan-Feb 2017</span></h2> <div class="widget__container__body "> <a href="https://web.archive.org/web/20170728105940/http://aurora.dawn.com/issue/2017/1"><img class="col-12" src="//web.archive.org/web/20170728105940im_/http://i.dawn.com/widgets/upload-image-589c53ec132b3.jpg" alt="Issue Jan-Feb 2017"/></a> <h6 class="widget__blurb size-six text-center">Jan-Feb</h6> </div> </div> </section>  </div> </div> </div> </div> <div class="col-sm-offset-4 col-sm-4 col-lg-offset-0 col-lg-5 col-12"> <div class="pb-4 text-center"> <ul class="nav"> <li class="nav__item"><a href="/web/20170728105940/http://aurora.dawn.com/subscribe"><img class="border" alt="Subscribe to Aurora" src="/web/20170728105940im_/http://aurora.dawn.com/_img/subscribe.20170728155902.png"/></a></li> </ul> </div> </div> <div class="col-sm-offset-2 col-sm-8 col-12"> <div class="mb-4"> <ul class="nav nav--aurora-footer text-center"> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/">Home</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/people">People</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/media">Media</a></li> <li class="nav__item"><a class="theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/trends">Trends</a></li>  <li class="nav__item"><a class="size-three caps theme--purple-light" href="/web/20170728105940/http://aurora.dawn.com/about-us">About Us</a></li> </ul> </div> </div> <div class="col-12"> <div class="footer--note size-two text-center mb-4"> <p> For questions regarding subscription and timely delivery, please contact on the following numbers or visit <br/> (ISB) +92-51-220-2701-5 • Plot 12, Sector G-7/1 Mauve Area, Near Zero Point Islamabad, 44000 <br/> (KHI) +92-21-3561-3066/7 • Haroon House Dr. Ziauddin Ahmed Road Karachi, 74200 <br/> (LHR) +92-42-3575-8120-25 • 20-N, Gulberg II Lahore, 54660 <br/> <a href="https://web.archive.org/web/20170728105940/http://www.dawn.com/terms">Terms and Conditions</a> • <a href="https://web.archive.org/web/20170728105940/http://www.dawn.com/privacy">Privacy Policy</a> <br/> </p> <img class="compunode" src="/web/20170728105940im_/http://aurora.dawn.com/_img/compunode.png" style="width:100px" class="my-4 py-4"/><br/><br/> </div> </div> </div> </div> </div> <script src="//web.archive.org/web/20170728105940js_/http://ajax.googleapis.com/ajax/libs/jquery/1.12.4/jquery.min.js" defer></script> <script src="/web/20170728105940js_/http://aurora.dawn.com/_js/all.20170727164209.js" defer></script>  <script type="text/javascript"> _atrk_opts = { atrk_acct:"1DJ3k1acFH00UN", domain:"dawn.com",dynamic: true}; (function() { var as = document.createElement('script'); as.type = 'text/javascript'; as.async = true; as.src = "https://web.archive.org/web/20170728105940/https://d31qbv1cthcecs.cloudfront.net/atrk.js"; var s = document.getElementsByTagName('script')[0];s.parentNode.insertBefore(as, s); })(); </script> <noscript><img src="https://web.archive.org/web/20170728105940im_/https://d5nxst8fruw4z.cloudfront.net/atrk.gif?account=1DJ3k1acFH00UN" style="display:none" height="1" width="1" alt=""/></noscript>   <script type="text/javascript"> var _sf_async_config = _sf_async_config || {}; /** CONFIGURATION START **/ _sf_async_config.uid = 62163; _sf_async_config.domain = "dawn.com"; _sf_async_config.useCanonical = true; _sf_async_config.sections = "aurora.dawn.com,Home"; _sf_async_config.authors = ""; /** CONFIGURATION END **/ (function(){ function loadChartbeat() { window._sf_endpt = (new Date()).getTime(); var e = document.createElement('script'); e.setAttribute('language', 'javascript'); e.setAttribute('type', 'text/javascript'); e.setAttribute('src', '//web.archive.org/web/20170728105940/http://static.chartbeat.com/js/chartbeat.js'); document.body.appendChild(e); } var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? loadChartbeat : function() { oldonload(); loadChartbeat(); }; })(); </script>   <script type="text/javascript"> if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170728105940/http://aurora.dawn.com/issue/2017/3');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170728105940/http://aurora.dawn.com/issue/2017/5');}); if (typeof $ !== 'undefined') $('.widget-linkedimage a').click(function(){ga('send','event','linkedimage','click','https://web.archive.org/web/20170728105940/http://aurora.dawn.com/issue/2017/1');}); </script>  </footer>  </body> </html>

CINXE.COM

Home - Aurora