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LOGIC励致家私-家居家具品牌策划品牌升级案例 - 品牌策划网
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href='https://www.pinpaicehua.net/'>非凡参谋</a><a href='https://www.pinpaicehua.net/case/'>分类案例</a><a>LOGIC励致家私品牌全案策划</a></div> <div class="cpnbox container site_auto clear"> <div class="case_page box_shad f_l"> <div class="c_p_title"> <div class="box clear"> <div class="c_a_t"> <div class="title"> <h2>LOGIC励致家私品牌全案策划 <a class="case-collect" href="javascript:void(0);" onclick="subFormFollow('8374','case')"><i class="nicon_collect" title="收藏"></i><em class="inline_bk">收藏</em><em class="v_m">0</em></a></h2> </div> <div class="f_m clear"> <div class="c-p-user clear f_l"> <div class="c-hpor"><a href="javascript:;" ><img src="/upload/allimg/F9B8CFC3DE916696.jpg"></a></div> <div class="u-b"> <div class="u-hp-b"> <div class="u-h-n clear"><a href="javascript:;" class="uts" title="attalla">attalla</a><div class="upera"><a href="javascript:;" onclick="showConsult('upera','myModal_1')" data-reveal-id="myModal_1" class="n-focus"><span>咨询</span></a></div></div><div class="u-h-t"><span class="ufst">2022-12-07发布</span></div> </div> </div> </div> <div class="meta_sup case_sup f_r"> <span>0 评论</span><span>17359 浏览</span><span>12 喜欢</span> </div> </div> </div> </div> </div> <div class="c_p_con"> <div class="case_art_con">  <strong>LOGIC励致家私-家居家具品牌策划品牌升级案例</strong><br /> <br />   <strong>解决方案：</strong><br /> <br /> <p>   品牌调研、品牌定位、官网更新、品牌画册、微信公众号运营、年度整合传播 </p> <p> <br /> </p> <p style="text-align:center;"> <img src="/upload/image/202212/20221207155653_2986.jpg" alt="LOGIC励致家私" /> </p> <br />   励致家私始于1987<br /> <br />   总部位于美丽海滨城市珠海<br /> <br />   作为华润旗下专业的综合家具制造及销售商<br /> <br />   目前已成为中国最大规模的办公家具及橱壁柜供应商之一<br /> <br />   遍布全国及东南亚地区的销售网络<br /> <br /> <p>   以超33年的行业经验服务全球优质客户 </p> <p> <br /> </p> <p style="text-align:center;"> <img src="/upload/image/202212/20221207155707_6501.jpg" alt="LOGIC励致家私" /> </p> <br /> <strong>  在传承中前行，经典与新生</strong><br /> <br />   励致家私作为华润置地旗下业务单元，1987年成立于中国香港，至今已有近四十年历史。1994年，励致家私在香港联交所上市。<br /> <br />   作为华润集团地产板块下的综合家具制造商，励致已成为香港和中国内地最大的办公家具上市公司之一。<br /> <br />   如今，走过辉煌岁月的励致家私，在新的市场环境和竞争格局中，需要直面更多的挑战。<br /> <br />   ——<br /> <br />   经典、高品质、较传统的品牌形象，如何迎接新生代的客户群，以及更加现代化和多元化的办公场景需求？<br /> <br />   面对越来越激烈的市场竞争环境，励致应该如何在顾客群的心智以及细分市场中找到自身位置，并重建与此相关的品牌形象？<br /> <br />   基于对目前办公家具市场的充分调研和洞悉，我们帮助励致重新定义自身定位，并以此为基础全方位更新相关品牌内容，<br /> <br /> <p>   建立整合传播策略，藉由各关键传播渠道，增光品牌曝光，帮助其重塑新的品牌口碑和形象。 </p> <p> <br /> </p> <p style="text-align:center;"> <img src="/upload/image/202212/20221207155841_6583.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_6735.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_6959.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_7117.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_7274.png" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_7432.png" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_7589.png" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155930_4317.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_7899.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_8213.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_8679.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207160000_1400.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_8854.jpg" alt="LOGIC励致家私" /><img src="/upload/image/202212/20221207155841_9325.jpg" alt="LOGIC励致家私" /> </p> <br /> <span style="color:#333333;font-family:微软雅黑, sans-serif, "font-size:16px;letter-spacing:0.8px;background-color:#FFFFFF;">本文转载自“森小鱼文化传播（深圳）有限公司”官网</span><br /></div> <div class="article_give"> <div class="feed" id="feed1"> <div class="heart " id="like1" rel="like" onclick="OnClickFav(this,'8374','12')"></div> <div class="likeCount" id="likeCount1">12</div> </div> </div> <div class="article_statement"> <p 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