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size-full wp-image-43924" alt="" /> </a></div></div></div></div></div></header></div><div data-elementor-type="wp-page" data-elementor-id="1581" class="elementor elementor-1581" data-elementor-post-type="page"><section class="elementor-section elementor-top-section elementor-element elementor-element-2ef169f9 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default" data-id="2ef169f9" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55f0412a" data-id="55f0412a" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-34894586 elementor-widget elementor-widget-image" data-id="34894586" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="500" height="301" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/2-7.png" class="attachment-full size-full wp-image-24455 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/2-7.png 500w, https://ga.agency/wp-content/uploads/2023/08/2-7-300x181.png 300w" sizes="(max-width: 500px) 100vw, 500px" /><noscript><img fetchpriority="high" decoding="async" width="500" height="301" src="https://ga.agency/wp-content/uploads/2023/08/2-7.png" class="attachment-full size-full wp-image-24455 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/08/2-7.png 500w, https://ga.agency/wp-content/uploads/2023/08/2-7-300x181.png 300w" sizes="(max-width: 500px) 100vw, 500px" /></noscript></div></div><div class="elementor-element elementor-element-24e47ca0 elementor-widget elementor-widget-heading" data-id="24e47ca0" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-medium">Increase of +1.5 Million Sessions</h1></div></div><div class="elementor-element elementor-element-3f6e16a7 elementor-widget elementor-widget-text-editor" data-id="3f6e16a7" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>The travel agency Expedia is the leader in the online travel industry. The website offers opportunities to book airline tickets, hotels, car rentals, cruise trips and other vacation packages. Our Expedia case study looks into how we helped them succeed.</p></div></div></div></div></div></section><div class="elementor-element elementor-element-247c3816 e-flex e-con-boxed e-con e-parent" data-id="247c3816" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-68fb1fef elementor-widget elementor-widget-text-editor" data-id="68fb1fef" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>GA Agency and Expedia have been working together for the last few years. As part of this聽<strong>successful partnership</strong>, the client reached out to us seeking support on a聽<a href="https://www.ga.agency/en/content-marketing/"><strong>content marketing</strong>聽</a>initiative. Expedia had a magazine/blog section on their website whose aim was to provide<strong>聽valuable content</strong>聽to its readers in a form of media rich articles full of travel tips and inspirations.</p></div></div></div></div><div class="elementor-element elementor-element-4f666697 e-flex e-con-boxed e-con e-parent" data-id="4f666697" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-8e2e6ba e-con-full e-flex e-con e-child" data-id="8e2e6ba" data-element_type="container"><div class="elementor-element elementor-element-6963f259 e-con-full e-flex e-con e-child" data-id="6963f259" data-element_type="container"><div class="elementor-element elementor-element-39f16907 elementor-widget elementor-widget-heading" data-id="39f16907" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-medium">The Challenge</h2></div></div></div><div class="elementor-element elementor-element-5292faa9 e-con-full e-flex e-con e-child" data-id="5292faa9" data-element_type="container"><div class="elementor-element elementor-element-1e4079d2 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="1e4079d2" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="450" height="450" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png" class="attachment-large size-large wp-image-23276 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png 450w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /><noscript><img loading="lazy" decoding="async" width="450" height="450" src="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png" class="attachment-large size-large wp-image-23276 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png 450w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /></noscript></div></div><div class="elementor-element elementor-element-c4e7476 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="c4e7476" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="249" height="277" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Rectangle-69.png" class="attachment-full size-full wp-image-25688 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="249" height="277" src="https://ga.agency/wp-content/uploads/2023/08/Rectangle-69.png" class="attachment-full size-full wp-image-25688 lazyload" alt="" /></noscript></div></div></div><div class="elementor-element elementor-element-2cca3625 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child" data-id="2cca3625" data-element_type="container"></div><div class="elementor-element elementor-element-6d9abbae e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child" data-id="6d9abbae" data-element_type="container"></div></div></div></div><div class="elementor-element elementor-element-57d03487 elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent" data-id="57d03487" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-652b9e1a e-con-full e-flex e-con e-child" data-id="652b9e1a" data-element_type="container"><div class="elementor-element elementor-element-3153accb e-con-full e-flex e-con e-child" data-id="3153accb" data-element_type="container"><div class="elementor-element elementor-element-19043b2a elementor-widget elementor-widget-image" data-id="19043b2a" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="124" height="146" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Group-68-2.png" class="attachment-full size-full wp-image-25623 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="124" height="146" src="https://ga.agency/wp-content/uploads/2023/08/Group-68-2.png" class="attachment-full size-full wp-image-25623 lazyload" alt="" /></noscript></div></div><div class="elementor-element elementor-element-7b7470b5 elementor-widget elementor-widget-heading" data-id="7b7470b5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Increase Visitors</h3></div></div><div class="elementor-element elementor-element-d9f55fb elementor-widget elementor-widget-toggle" data-id="d9f55fb" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-2281" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-2281" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">More</a></div><div id="elementor-tab-content-2281" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-2281"><p>One of the client’s goals was to increase the number of visitors to the magazine section.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-719d5f33 e-con-full e-flex e-con e-child" data-id="719d5f33" data-element_type="container"><div class="elementor-element elementor-element-70218fad elementor-widget elementor-widget-image" data-id="70218fad" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="124" height="146" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Group-69-1.png" class="attachment-full size-full wp-image-25629 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="124" height="146" src="https://ga.agency/wp-content/uploads/2023/08/Group-69-1.png" class="attachment-full size-full wp-image-25629 lazyload" alt="" /></noscript></div></div><div class="elementor-element elementor-element-11e78a1d elementor-widget elementor-widget-heading" data-id="11e78a1d" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Grow Overall Awareness</h3></div></div><div class="elementor-element elementor-element-4e98a8f4 elementor-widget elementor-widget-toggle" data-id="4e98a8f4" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-1311" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1311" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">More</a></div><div id="elementor-tab-content-1311" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1311"><p>We had the goal to grow the magazine’s overall awareness which provides valuable content to its readers.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-1d680671 e-con-full e-flex e-con e-child" data-id="1d680671" data-element_type="container"><div class="elementor-element elementor-element-1331b3 elementor-widget elementor-widget-image" data-id="1331b3" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="124" height="146" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Group-70-1.png" class="attachment-full size-full wp-image-25635 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="124" height="146" src="https://ga.agency/wp-content/uploads/2023/08/Group-70-1.png" class="attachment-full size-full wp-image-25635 lazyload" alt="" /></noscript></div></div><div class="elementor-element elementor-element-42cfdd41 elementor-widget elementor-widget-heading" data-id="42cfdd41" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Improve Rankings</h3></div></div><div class="elementor-element elementor-element-51963957 elementor-widget elementor-widget-toggle" data-id="51963957" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-1361" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1361" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">More</a></div><div id="elementor-tab-content-1361" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1361"><p>Rank higher聽on some selected keywords on Google organic search results for their top 3 markets: Italy, Spain and France.</p><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49428b7f" data-id="49428b7f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-41c2a461 elementor-widget elementor-widget-image" data-id="41c2a461" data-element_type="widget" data-widget_type="image.default">聽</div></div></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-30dfab56 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent" data-id="30dfab56" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-1ff9cc58 e-con-full e-flex e-con e-child" data-id="1ff9cc58" data-element_type="container"><div class="elementor-element elementor-element-684b1f4 e-con-full e-flex e-con e-child" data-id="684b1f4" data-element_type="container"><div class="elementor-element elementor-element-6167345 elementor-widget elementor-widget-image" data-id="6167345" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="124" height="146" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Group-68-2.png" class="attachment-full size-full wp-image-25623 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="124" height="146" src="https://ga.agency/wp-content/uploads/2023/08/Group-68-2.png" class="attachment-full size-full wp-image-25623 lazyload" alt="" /></noscript></div></div><div class="elementor-element elementor-element-57bcf800 elementor-widget elementor-widget-heading" data-id="57bcf800" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Increase Visitors</h3></div></div><div class="elementor-element elementor-element-70acd20f elementor-widget elementor-widget-toggle" data-id="70acd20f" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-1891" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1891" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">More</a></div><div id="elementor-tab-content-1891" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1891"><p>One of the client鈥檚 goals was to increase the number of visitors to the magazine section.</p></div></div></div></div></div><div class="elementor-element elementor-element-8fa0a91 e-con-full e-flex e-con e-child" data-id="8fa0a91" data-element_type="container"><div class="elementor-element elementor-element-12232a03 elementor-widget elementor-widget-image" data-id="12232a03" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="124" height="146" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Group-69-1.png" class="attachment-full size-full wp-image-25629 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="124" height="146" src="https://ga.agency/wp-content/uploads/2023/08/Group-69-1.png" class="attachment-full size-full wp-image-25629 lazyload" alt="" /></noscript></div></div><div class="elementor-element elementor-element-6803dd5 elementor-widget elementor-widget-heading" data-id="6803dd5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Grow Overall Awareness</h3></div></div><div class="elementor-element elementor-element-48da294f elementor-widget elementor-widget-toggle" data-id="48da294f" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-1221" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1221" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">More</a></div><div id="elementor-tab-content-1221" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1221"><p>We had the goal to grow the magazine鈥檚 overall awareness which provides valuable content to its readers.</p></div></div></div></div></div><div class="elementor-element elementor-element-24c2ae66 e-con-full e-flex e-con e-child" data-id="24c2ae66" data-element_type="container"><div class="elementor-element elementor-element-153789a8 elementor-widget elementor-widget-image" data-id="153789a8" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="124" height="146" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Group-70-1.png" class="attachment-full size-full wp-image-25635 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="124" height="146" src="https://ga.agency/wp-content/uploads/2023/08/Group-70-1.png" class="attachment-full size-full wp-image-25635 lazyload" alt="" /></noscript></div></div><div class="elementor-element elementor-element-7605c4ce elementor-widget elementor-widget-heading" data-id="7605c4ce" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Improve Rankings</h3></div></div><div class="elementor-element elementor-element-fa512b elementor-widget elementor-widget-toggle" data-id="fa512b" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-1641" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1641" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-left" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-plus"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">More</a></div><div id="elementor-tab-content-1641" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1641"><p>Rank higher聽on some selected keywords on Google organic search results for their top 3 markets: Italy, Spain and France.</p></div></div></div></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-5364422f e-flex e-con-boxed e-con e-parent" data-id="5364422f" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"></div></div><div class="elementor-element elementor-element-4c2a56ac e-flex e-con-boxed e-con e-parent" data-id="4c2a56ac" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-1f05d860 e-con-full e-flex e-con e-child" data-id="1f05d860" data-element_type="container"><div class="elementor-element elementor-element-59720fa3 e-con-full e-flex e-con e-child" data-id="59720fa3" data-element_type="container"><div class="elementor-element elementor-element-e1dfe05 elementor-widget elementor-widget-heading" data-id="e1dfe05" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-medium">Our Approach</h2></div></div><div class="elementor-element elementor-element-59a40a9 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="59a40a9" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="450" height="450" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png" class="attachment-large size-large wp-image-23276 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png 450w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /><noscript><img loading="lazy" decoding="async" width="450" height="450" src="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png" class="attachment-large size-large wp-image-23276 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png 450w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /></noscript></div></div><div class="elementor-element elementor-element-122bd5dc elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="122bd5dc" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="249" height="277" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Rectangle-69.png" class="attachment-full size-full wp-image-25688 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="249" height="277" src="https://ga.agency/wp-content/uploads/2023/08/Rectangle-69.png" class="attachment-full size-full wp-image-25688 lazyload" alt="" /></noscript></div></div></div><div class="elementor-element elementor-element-f471c11 e-con-full e-flex e-con e-child" data-id="f471c11" data-element_type="container"><div class="elementor-element elementor-element-abdf6d5 elementor-widget elementor-widget-text-editor" data-id="abdf6d5" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p class="">In order to help Expedia to reach its goals, GA Agency鈥檚 Head of Performance decided that the Agency should focus its efforts on a set of聽 effective and measurable activities across the space of聽<strong>content marketing</strong>.</p><p class="">Collaborating with a key member of the relevant department, they started by performing an聽<strong>extensive keyword research</strong>聽while brainstorming several ideas for publications. Once that was done, GA team聽<strong>managed the writer and publisher section</strong>, along聽<strong>with content production</strong>聽and setting a tight publishing timeline.</p><p class="">We utilised our extensive network聽of highly vetted<strong>聽2000+聽</strong><strong>publishers</strong>, and, in the end, selected more than聽<strong>450</strong><strong>聽travel industry related influential quality publishers</strong>聽to share our聽<strong>450+聽publications.</strong></p></div></div></div></div></div></div><div class="elementor-element elementor-element-e7fc1f9 e-flex e-con-boxed e-con e-parent" data-id="e7fc1f9" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-353453ff e-con-full e-flex e-con e-child" data-id="353453ff" data-element_type="container"><div class="elementor-element elementor-element-27c57def e-con-full e-flex e-con e-child" data-id="27c57def" data-element_type="container"><div class="elementor-element elementor-element-4f6b99bd elementor-widget elementor-widget-heading" data-id="4f6b99bd" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-medium">Results</h2></div></div><div class="elementor-element elementor-element-3f0457fc elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="3f0457fc" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="508" height="495" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Case-Studies-3-1.png" class="attachment-large size-large wp-image-25806 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/Case-Studies-3-1.png 508w, https://ga.agency/wp-content/uploads/2023/08/Case-Studies-3-1-300x292.png 300w" sizes="(max-width: 508px) 100vw, 508px" /><noscript><img loading="lazy" decoding="async" width="508" height="495" src="https://ga.agency/wp-content/uploads/2023/08/Case-Studies-3-1.png" class="attachment-large size-large wp-image-25806 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/08/Case-Studies-3-1.png 508w, https://ga.agency/wp-content/uploads/2023/08/Case-Studies-3-1-300x292.png 300w" sizes="(max-width: 508px) 100vw, 508px" /></noscript></div></div><div class="elementor-element elementor-element-718b9dae elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="718b9dae" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":4,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="450" height="450" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png" class="attachment-large size-large wp-image-23276 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/08/Mask-group-8.png 450w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/08/Mask-group-8-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /><noscript><img loading="lazy" decoding="async" width="450" 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elementor-widget-divider" data-id="5358971f" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div><div class="elementor-element elementor-element-132f0d4c elementor-widget elementor-widget-heading" data-id="132f0d4c" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Sessions Growth</h3></div></div><div class="elementor-element elementor-element-7461814e elementor-widget elementor-widget-text-editor" data-id="7461814e" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>One of the key criteria while setting the strategy for this campaign was to focus only on highly measurable activities, so that the client could easily get a sense of how effective the content marketing campaign was.</p><p>We achieved a <strong>growth of</strong>聽<strong>1,500,000</strong><strong>聽sessions</strong>聽with an聽<strong>average transaction increase of more than</strong>聽<strong>10x</strong>,</p></div></div></div><div class="elementor-element elementor-element-1e530c43 e-con-full e-flex e-con e-child" data-id="1e530c43" data-element_type="container"><div class="elementor-element elementor-element-585f1070 elementor-widget elementor-widget-heading" data-id="585f1070" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-medium">80K</h2></div></div><div class="elementor-element elementor-element-54018a72 elementor-widget-divider--view-line elementor-widget elementor-widget-divider" data-id="54018a72" data-element_type="widget" data-widget_type="divider.default"><div class="elementor-widget-container"><div class="elementor-divider"> <span class="elementor-divider-separator"> </span></div></div></div><div class="elementor-element elementor-element-577a1124 elementor-widget elementor-widget-heading" data-id="577a1124" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-default">Increase in Keywords</h3></div></div><div class="elementor-element elementor-element-5928bb01 elementor-widget elementor-widget-text-editor" data-id="5928bb01" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Our KPIs show that this campaign was effectively extremely successful, as in just聽<strong>6</strong>聽<strong>months聽</strong>it produced an <strong>increase</strong>聽<strong>of more than</strong>聽<strong>80,000</strong>聽<strong>keywords</strong> that the magazine ranked for on Google.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-6f880ff4 elementor-hidden-desktop e-flex e-con-boxed 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