Marketing Analytics Platform: Get Insights for Marketing

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4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=en" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Log In</a> </li> <li> <a href="https://login.mailchimp.com/?locale=en" class="ctaSecondary">Log In</a> </li> <li> <a href="/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Start Free Trial </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="1cInVeBkWFcG3Co3Gjj8xa" class="p23hero module module--noPadding backgroundParsnip fs-unmask" data-module-id="p23Hero" data-entry-id="1cInVeBkWFcG3Co3Gjj8xa" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_inline module--content"> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_inline"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> Marketing analytics platform </p> <h1 class="h1">Get the in-depth insights you need from our analytics platform</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Use our platform to track performance, monitor trends across email and SMS campaigns, and create campaigns that reach customers who are more likely to engage and convert.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/pricing/marketing/" aria-label="Get Started"> Get Started </a> </div> </div> </div> </div> <div class="p23hero__mediaContainer__media_inline"> <figure class="image__media_inline"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/d85f11cb98df72f958d589019e3e28c8/EN_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/d85f11cb98df72f958d589019e3e28c8/EN_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6eLmasy9Y5HyUad9TTiLIN/d85f11cb98df72f958d589019e3e28c8/EN_CAMP_HERO_FY24_READY_FOR_DEV.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Laptop screen showing Mailchimp's metrics visualizer, including options to compare click rate and total revenue over an adjustable time period." width="1083" height="885"></picture> </figure> </div> </div> </section> <div class="p23StackingHighlightModule module fs-unmask" id="3VaibvT29FjNp7bY7Px5lW" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="3VaibvT29FjNp7bY7Px5lW"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/06dfaaadf7f681f6c2d5db54d5dea3ec/EN_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/06dfaaadf7f681f6c2d5db54d5dea3ec/EN_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4DXt9cIfcs3XBVLDmAU9Sz/06dfaaadf7f681f6c2d5db54d5dea3ec/EN_CAMP_START_ANALYZING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Laptop screen showing Mailchimp's marketing dashboard, which allows users to customize reports. This example shows performance over time for multiple metrics including revenue, average order revenue, total number of orders, and click rate." width="920" height="524"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Make smart decisions faster with access to all of your data in one place </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Our marketing analytics platform helps you to track real-time stats across your campaigns—including emails and SMS. When you understand how your marketing is performing, you can make more informed decisions about your next steps.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="Start analyzing"> Start analyzing </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/4fddeef1135702ca59e90d4da057c531/EN_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/4fddeef1135702ca59e90d4da057c531/EN_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4LQFwI3UyjZtDx9ktq0QFq/4fddeef1135702ca59e90d4da057c531/EN_CAMP_START_LEARNING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Example of Mailchimp user interface featuring a sample email and its target audience age range." width="920" height="517"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Create engaging, memorable content by better understanding your audience </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Get actionable insights about your audience’s behavior with our visualized dashboards. Better understand your subscriber breakdown and discover which ones have clicked and which have converted—so you know who’s responding to what content.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="Start learning"> Start learning </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/e08ab9942473f7684c9ff63391600c07/EN_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/e08ab9942473f7684c9ff63391600c07/EN_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5tTL9idDvSAFaLnhhqUa4Y/e08ab9942473f7684c9ff63391600c07/EN_CAMP_START_OPTIMIZING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Example of Mailchimp user interface featuring the Content Optimizer grading a sample email for skimmability, quality of links, quality of visuals, and quality of typography along with adherence to industry best practices." width="920" height="516"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Make your email content more engaging </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Our Content Optimizer tells you what's working, what isn't, and why with personalized, AI-assisted suggestions that help improve your email campaigns and keep readers engaged.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="Start optimizing"> Start optimizing </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/d84dd4e22d10bf06d7889498678ef1da/EN_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/d84dd4e22d10bf06d7889498678ef1da/EN_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4kaZv1MkXKJ0qmvgDsx1Xh/d84dd4e22d10bf06d7889498678ef1da/EN_CAMP_START_COMPARING_FY24_READY_FOR_DEV.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="Two coworkers examining a report that compares the unsubscribe rate on their latest campaign against the industry average. " width="920" height="516"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Compare the metrics that matter most </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Build customized reports and visualizations to gain more detailed insights on the revenue and engagement metrics that you care about. See the difference over a specified time frame so you can take a more granular look at your marketing performance. </p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow" href="/pricing/marketing/" aria-label="Start improving"> Start comparing </a> </div> </div> </div> </div> </div> </div> <div class="p23Headliner module backgroundParsnip fs-unmask" id="6xrOolFtGymynIZobn61Z2" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="6xrOolFtGymynIZobn61Z2" data-context-text="Mailchimp analyzes more than 481 million historical email campaigns across 41 industries to provide personalized recommendations for your campaigns"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Mailchimp analyzes more than 481 million historical email campaigns across 41 industries to provide personalized recommendations for your campaigns</h2> </div> </div> <section class="p23FlexibleHighlight module backgroundPeppercorn fs-unmask" id="5BLSFUts1ZMzol5fZrd24c" data-behavior="hero--inverted" data-module-id="p23FlexibleHighlight" data-entry-id="5BLSFUts1ZMzol5fZrd24c"> <div class="module--content align--center"> <div class="column column1"> <h3 class="h3">“[We use] Content Optimizer every single time we send because it gives us recommendations for our next email; things like different font sizes or graphics… I think Mailchimp’s tools are just fantastic across the board."</h3> <p>- Billy Lesnak, Marketing Director, Steel City Collectibles</p> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="720px" srcset="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="720px" srcset="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6wTFpzQVKxsQH2Om3zH9j2/1a357a16dfa63d31c6c23b72568f4adb/camp_case_study_fy24_ready_for_dev_720.jpg?w=1600&q=70" sizes="720px" loading="lazy" alt="A Steel City Collectibles team member looks through a stack of sports cards with two young customers." width="720" height="499"></picture></figure> </div> </div> </section> <section id="3wQKFEX4NVskRPRrJmLvqq" class="p23HorizontalGrid module backgroundParsnip fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="3wQKFEX4NVskRPRrJmLvqq" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Related links</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="hR1QkkpLELvKRw8dHNshO"> <div data-equalize-height="p23horizontalGrid_5gGWs4YvoW4HSFPTCSU5fG"> <a class="p23hg__itemCta" href="/features/audience-dashboard/"> <figure class=""> <picture><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&fm=avif&q=60 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&fm=avif&q=60 1640w" type="image/avif"><source sizes="820px" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&fm=webp&q=70 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&fm=webp&q=70 1640w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&q=70" srcset="https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=820&q=70 820w, https://eep.io/images/yzco4xsimv0y/3cBRZ4vRFG3C5OPb8OlEW4/97e58ae34fc8061d397e782306031756/CAMP_ARTICLE_1_FY24_READY_FOR_DEV.jpg?w=1640&q=70 1640w" sizes="820px" loading="lazy" alt="A professional woman making a business call while working on a laptop. 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Then, our analytics reporting tools will take care of the heavy lifting and provide insight into how well your automated emails are doing as a series. You’ll also be able to view Mailchimp analytics on individual emails.</p> <p>Here’s how to access classic automation reports:</p> <ul> <li>Select <strong>Reports</strong> under the <strong>Campaigns</strong> tab.</li> <li>Click <strong>Automations</strong> and then <strong>View Report</strong>.</li> </ul> <p>Once you open the automation report, you’ll be able to see different metrics, like the number of emails sent and monthly performance.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is email analytics?" data-component-id="p23AccordionItem" data-entry-id="1MoAFxxYuwc4HL3KDxzkur"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-1MoAFxxYuwc4HL3KDxzkur" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-1MoAFxxYuwc4HL3KDxzkur" aria-controls="p23AccordionItem-sect-1-1MoAFxxYuwc4HL3KDxzkur"> <span> What is email analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-1MoAFxxYuwc4HL3KDxzkur" id="p23AccordionItem-sect-1-1MoAFxxYuwc4HL3KDxzkur" role="region" aria-labelledby="p23AccordionItem-1-1MoAFxxYuwc4HL3KDxzkur"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Email analytics provide valuable insights that allow you to identify what’s working for your business and refine campaigns that can be made even better. The data provided can sometimes be difficult to decipher, but you’ll always receive digestible, easy-to-read insights with our digital marketing reporting software.</p> <p>Our analytics and reporting tools work by monitoring the engagement, growth, and revenue of your campaigns across different channels. This includes emails, social media ads, promo codes used, and so forth. As a result, you can gain a deeper understanding of what your customers like and continue creating content that fits their needs. Digital marketing reporting tools also allow you to see how your email campaigns compare to the competition. The best part is that you can do this without ever leaving the Mailchimp analytics dashboard.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How to do email analytics" data-component-id="p23AccordionItem" data-entry-id="2phG5CfUsuPBATSXi02Tgh"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-2phG5CfUsuPBATSXi02Tgh" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-2phG5CfUsuPBATSXi02Tgh" aria-controls="p23AccordionItem-sect-2-2phG5CfUsuPBATSXi02Tgh"> <span> How to do email analytics </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-2phG5CfUsuPBATSXi02Tgh" id="p23AccordionItem-sect-2-2phG5CfUsuPBATSXi02Tgh" role="region" aria-labelledby="p23AccordionItem-2-2phG5CfUsuPBATSXi02Tgh"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Email analytics can be difficult to grasp, especially for small business owners who don’t know where to begin. However, it doesn’t have to be this way. With Mailchimp data analytics, you can start making more informed business decisions with reports packed with the necessary insights.</p> <p>Our marketing reporting tools can provide email campaign, automation, landing page, and ad reports to ensure you get a comprehensive overview of your previous and ongoing campaigns. Each one will dive deep into different metrics. For instance, landing page reports will measure how well your landing pages are doing with views and clicks.</p> <p>By using digital marketing analytics tools, you can develop an action plan based on the data you gather. Ultimately, reporting and analytics tools create a valuable opportunity to further enhance your marketing efforts and grow your business. Whether you want to segment customer data based on demographics or identify underperforming content, we’re here to help.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="When to get analytics for email campaigns?" data-component-id="p23AccordionItem" data-entry-id="3KXFknTP6O5sF9D4yhMptB"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-3KXFknTP6O5sF9D4yhMptB" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-3KXFknTP6O5sF9D4yhMptB" aria-controls="p23AccordionItem-sect-3-3KXFknTP6O5sF9D4yhMptB"> <span> When to get analytics for email campaigns? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-3KXFknTP6O5sF9D4yhMptB" id="p23AccordionItem-sect-3-3KXFknTP6O5sF9D4yhMptB" role="region" aria-labelledby="p23AccordionItem-3-3KXFknTP6O5sF9D4yhMptB"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Our analytics reporting tools will start gathering data as soon as your email campaign is published and your audience begins engaging with it. Mailchimp’s reporting tools will also analyze data received from clicks, opens, and purchases. However, you may not be able to see the results of your campaign right away since some emails can take time to send and be delivered.</p> <p>You can view a summary of your campaign’s performance by opening your email campaign report. The overview we provide includes crucial information that can influence your next campaign, such as the total order revenue earned, open rate, unsubscribed recipients, and more.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What is marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="2fvn75TD0VnNOgAzQXBnIR"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-2fvn75TD0VnNOgAzQXBnIR" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-2fvn75TD0VnNOgAzQXBnIR" aria-controls="p23AccordionItem-sect-4-2fvn75TD0VnNOgAzQXBnIR"> <span> What is marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-2fvn75TD0VnNOgAzQXBnIR" id="p23AccordionItem-sect-4-2fvn75TD0VnNOgAzQXBnIR" role="region" aria-labelledby="p23AccordionItem-4-2fvn75TD0VnNOgAzQXBnIR"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions. Weather predictions, batting averages, and life insurance policies are all the result of analytics. In the world of digital marketing, analytics is critical to understanding and predicting user behavior and optimizing the user experience (UX) to drive sales.</p> <p>The two main purposes of marketing analytics are:</p> <ol> <li>To gauge how well your marketing efforts are performing, measuring the effectiveness of your marketing activity.</li> <li>To determine what you can do differently to get better results across your marketing channels. Together, these processes let you turn raw marketing data into an action plan and make the most of your marketing dollars.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are the benefits of marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="7a0AZ8HofYwM9jzpLkNTil"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-7a0AZ8HofYwM9jzpLkNTil" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-7a0AZ8HofYwM9jzpLkNTil" aria-controls="p23AccordionItem-sect-5-7a0AZ8HofYwM9jzpLkNTil"> <span> What are the benefits of marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-7a0AZ8HofYwM9jzpLkNTil" id="p23AccordionItem-sect-5-7a0AZ8HofYwM9jzpLkNTil" role="region" aria-labelledby="p23AccordionItem-5-7a0AZ8HofYwM9jzpLkNTil"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketing analytics can provide a number of benefits for businesses that use them. These benefits include:</p> <ol> <li>Improved customer insight: By analyzing customer data, businesses can gain detailed insights into their customer base, such as which products and services they prefer, where they shop, and how they interact with their brand. This enables marketers to create more targeted campaigns that will be more successful in reaching the intended audience.</li> <li>Increased ROI: By optimizing campaign performance and better targeting customers, marketing analytics can help businesses maximize their return on investment (ROI). With more effective campaigns and improved targeting, businesses can drive higher conversions and sales with fewer resources.</li> <li>Cost savings: As marketing analytics allow businesses to better understand their customers and campaigns, they can also reduce costs by eliminating ineffective campaigns and focusing resources on those that are most effective.</li> <li>Better decision making: By analyzing marketing data, businesses can make more informed decisions about their strategies, campaigns, and budget allocation. This will enable them to make the most of their resources and reach their goals more efficiently.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are marketing analytics tools?" data-component-id="p23AccordionItem" data-entry-id="6QcKKDl3pWbQR2riKfugkn"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-6QcKKDl3pWbQR2riKfugkn" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-6QcKKDl3pWbQR2riKfugkn" aria-controls="p23AccordionItem-sect-6-6QcKKDl3pWbQR2riKfugkn"> <span> What are marketing analytics tools? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-6QcKKDl3pWbQR2riKfugkn" id="p23AccordionItem-sect-6-6QcKKDl3pWbQR2riKfugkn" role="region" aria-labelledby="p23AccordionItem-6-6QcKKDl3pWbQR2riKfugkn"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketing analytics tools are software solutions designed to help businesses measure and analyze their marketing performance, providing valuable insights. The best marketing analytics platforms track data such as website visits, social media engagement, and email open rates, allowing you to better understand customer behavior and optimize your marketing strategies. Common features of marketing analytics solutions include real-time reporting, cross-channel tracking, and predictive analytics.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How can I learn marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="66w9cumFkYiRNv7Q10I1EV"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-66w9cumFkYiRNv7Q10I1EV" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-66w9cumFkYiRNv7Q10I1EV" aria-controls="p23AccordionItem-sect-7-66w9cumFkYiRNv7Q10I1EV"> <span> How can I learn marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-66w9cumFkYiRNv7Q10I1EV" id="p23AccordionItem-sect-7-66w9cumFkYiRNv7Q10I1EV" role="region" aria-labelledby="p23AccordionItem-7-66w9cumFkYiRNv7Q10I1EV"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>To learn marketing analytics, you can take various courses, tutorials, seminars, and workshops. Additionally, online resources can be a great way to gain knowledge in the field. You can also try reading books and articles on the subject to gain a better understanding of the fundamentals. Moreover, there are many certification programs that can help you get hands-on experience in marketing analytics. Ultimately, it is important to practice the skills and techniques learned to gain an in-depth knowledge of marketing analytics.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Why is marketing analytics important?" data-component-id="p23AccordionItem" data-entry-id="7Lmhf0S00KJZbHbcbIJybn"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-7Lmhf0S00KJZbHbcbIJybn" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-7Lmhf0S00KJZbHbcbIJybn" aria-controls="p23AccordionItem-sect-8-7Lmhf0S00KJZbHbcbIJybn"> <span> Why is marketing analytics important? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-7Lmhf0S00KJZbHbcbIJybn" id="p23AccordionItem-sect-8-7Lmhf0S00KJZbHbcbIJybn" role="region" aria-labelledby="p23AccordionItem-8-7Lmhf0S00KJZbHbcbIJybn"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketing analytics is important for businesses because it enables them to identify areas of opportunity and potential areas of improvement. With the right data and analysis, companies can better understand their customers’ needs and behaviors, better allocate their resources, improve their campaigns, and increase their ROI. Additionally, marketers can use marketing analytics to track the success of their marketing strategy and make informed decisions about how best to reach their target audience. Analyzing customer engagement and interactions from social media marketing, website traffic, email campaigns, and more can provide valuable insights into what's working and what isn't working for a business, and inform necessary changes to improve performance. By leveraging the power of a marketing analytics tool, businesses can optimize their marketing strategies and get the most out of their campaigns.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How do you use analytics in marketing?" data-component-id="p23AccordionItem" data-entry-id="2jRYtAemICHXYw5gKcusJ1"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-2jRYtAemICHXYw5gKcusJ1" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-2jRYtAemICHXYw5gKcusJ1" aria-controls="p23AccordionItem-sect-9-2jRYtAemICHXYw5gKcusJ1"> <span> How do you use analytics in marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-2jRYtAemICHXYw5gKcusJ1" id="p23AccordionItem-sect-9-2jRYtAemICHXYw5gKcusJ1" role="region" aria-labelledby="p23AccordionItem-9-2jRYtAemICHXYw5gKcusJ1"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Analytics in marketing can be used to understand the performance of your marketing strategies and make data-informed decisions. By using marketing analytics, marketing teams can track website visits, campaigns, and customer behavior data to gain insights and optimize their strategy. Analytics can also be used to target specific audiences with tailored messages and track the effectiveness of campaigns to measure return on investment (ROI). Additionally, analytics allow marketers to leverage customer data collection to create personalized experiences that help build relationships with customers and drive sales.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="How can analytics help in marketing?" data-component-id="p23AccordionItem" data-entry-id="5Xa7JaH41Q0XtTD6GBNuuC"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-5Xa7JaH41Q0XtTD6GBNuuC" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-5Xa7JaH41Q0XtTD6GBNuuC" aria-controls="p23AccordionItem-sect-10-5Xa7JaH41Q0XtTD6GBNuuC"> <span> How can analytics help in marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-5Xa7JaH41Q0XtTD6GBNuuC" id="p23AccordionItem-sect-10-5Xa7JaH41Q0XtTD6GBNuuC" role="region" aria-labelledby="p23AccordionItem-10-5Xa7JaH41Q0XtTD6GBNuuC"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Marketing analytics can help marketers with data analysis for their advertising campaigns, digital marketing strategies, and customer segmentation. With marketing analytics, marketing teams can gain insights into customer behavior and preferences, measure the effectiveness of their campaigns, and optimize their strategies for better results. Marketing analytics can help marketers create targeted campaigns that speak to the right audience at the right time to maximize conversions and ROI.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are web analytics in digital marketing? " data-component-id="p23AccordionItem" data-entry-id="1qwL57cIztdP3ttjpyCRCQ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-1qwL57cIztdP3ttjpyCRCQ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-1qwL57cIztdP3ttjpyCRCQ" aria-controls="p23AccordionItem-sect-11-1qwL57cIztdP3ttjpyCRCQ"> <span> What are web analytics in digital marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-1qwL57cIztdP3ttjpyCRCQ" id="p23AccordionItem-sect-11-1qwL57cIztdP3ttjpyCRCQ" role="region" aria-labelledby="p23AccordionItem-11-1qwL57cIztdP3ttjpyCRCQ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Web analytics are analytical tools used to measure, collect and analyze data about website performance. These analytics tools provide insights into how users are interacting with your site, what content they’re responding to, and which areas of the website are underperforming. By using web analytics, digital marketers can identify areas for improvement, create better performing campaigns, and optimize the user experience.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are the best practices for marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="4YcjLxVVZTvmu0KkFRdMts"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-4YcjLxVVZTvmu0KkFRdMts" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-4YcjLxVVZTvmu0KkFRdMts" aria-controls="p23AccordionItem-sect-12-4YcjLxVVZTvmu0KkFRdMts"> <span> What are the best practices for marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-4YcjLxVVZTvmu0KkFRdMts" id="p23AccordionItem-sect-12-4YcjLxVVZTvmu0KkFRdMts" role="region" aria-labelledby="p23AccordionItem-12-4YcjLxVVZTvmu0KkFRdMts"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>There are a range of best practices that can be used to improve marketing analytics. These include:</p> <ol> <li>Gaining an in-depth understanding of the customer by collecting detailed data related to their behavior.</li> <li>Utilizing predictive analytics to identify trends and predict future customer behavior.</li> <li>Regularly tracking KPIs and performance metrics to measure the effectiveness of marketing campaigns.</li> <li>Utilizing marketing analytics software to simplify and automate parts of the analytic process.</li> <li>Integrating data from multiple sources to gain a better understanding of the full customer journey.</li> <li>Creating detailed reports with visualizations and easy-to-understand insights to share with key stakeholders.</li> <li>Constantly refining marketing strategies and campaigns based on the data-driven insights obtained from analytics.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are some key metrics used in marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="1I894aV9UAci7C3ZbZ4HXa"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-1I894aV9UAci7C3ZbZ4HXa" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-1I894aV9UAci7C3ZbZ4HXa" aria-controls="p23AccordionItem-sect-13-1I894aV9UAci7C3ZbZ4HXa"> <span> What are some key metrics used in marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-1I894aV9UAci7C3ZbZ4HXa" id="p23AccordionItem-sect-13-1I894aV9UAci7C3ZbZ4HXa" role="region" aria-labelledby="p23AccordionItem-13-1I894aV9UAci7C3ZbZ4HXa"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Key metrics used in marketing analytics include:</p> <ol> <li>Cost Per Acquisition (CPA): This metric measures the cost associated with gaining a new customer or converting an existing customer into a paying customer.</li> <li>Return on Investment (ROI): This metric measures the amount of profit a company is making from its marketing activities relative to the amount of money they are investing into marketing.</li> <li>Conversion Rate: This metric measures the rate at which site visitors take a desired action, such as clicking on a link, filling out a form, or making a purchase.</li> <li>Bounce Rate: This metric measures the percentage of visitors who leave a website after only viewing one page.</li> <li>Time on Site: This metric measures the amount of time visitors spend on a website, providing insights about website engagement and user experience.</li> <li>Impression Share: This metric measures how visible your company’s website is in comparison to its competitors and is useful for tracking visibility in search engine results.</li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What tools are used in marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="6wjI8a2UwsxI4rrPW9Uyi6"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-6wjI8a2UwsxI4rrPW9Uyi6" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-6wjI8a2UwsxI4rrPW9Uyi6" aria-controls="p23AccordionItem-sect-14-6wjI8a2UwsxI4rrPW9Uyi6"> <span> What tools are used in marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-6wjI8a2UwsxI4rrPW9Uyi6" id="p23AccordionItem-sect-14-6wjI8a2UwsxI4rrPW9Uyi6" role="region" aria-labelledby="p23AccordionItem-14-6wjI8a2UwsxI4rrPW9Uyi6"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Many different types of tools are used in marketing analytics, including analytics and Business Intelligence tools, data visualization software, marketing automation platforms, customer relationship management (CRM) systems, and A/B testing and experimentation tools. These tools help marketers identify valuable customer insights, make decisions based on data and evidence, and measure and optimize marketing campaigns.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="What are the challenges of implementing marketing analytics?" data-component-id="p23AccordionItem" data-entry-id="5aTuCO2VvzxtZyPxDtljrP"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-15-5aTuCO2VvzxtZyPxDtljrP" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-15-5aTuCO2VvzxtZyPxDtljrP" aria-controls="p23AccordionItem-sect-15-5aTuCO2VvzxtZyPxDtljrP"> <span> What are the challenges of implementing marketing analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-15-5aTuCO2VvzxtZyPxDtljrP" id="p23AccordionItem-sect-15-5aTuCO2VvzxtZyPxDtljrP" role="region" aria-labelledby="p23AccordionItem-15-5aTuCO2VvzxtZyPxDtljrP"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Implementing marketing analytics can be a difficult task due to a variety of factors. One main challenge is the need to identify and accurately measure the right metrics for the purpose of analyzing results. This requires an understanding of marketing techniques and how they interact with customer data. Another challenge is the need to interpret and draw meaningful conclusions from large amounts of complex data. It can be difficult to identify patterns and trends in the data and then use those to inform decisions and strategies. Additionally, integrating marketing analytics into existing systems can be difficult and require expertise in software engineering. Finally, it can be difficult to identify and acquire the resources needed to implement an effective analytics program, such as personnel, technology, and marketing analytics software.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Does Mailchimp integrate with Google Analytics?" data-component-id="p23AccordionItem" data-entry-id="NygpQJmX6uUqeIWLcU8tQ"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-16-NygpQJmX6uUqeIWLcU8tQ" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-16-NygpQJmX6uUqeIWLcU8tQ" aria-controls="p23AccordionItem-sect-16-NygpQJmX6uUqeIWLcU8tQ"> <span> Does Mailchimp integrate with Google Analytics? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-16-NygpQJmX6uUqeIWLcU8tQ" id="p23AccordionItem-sect-16-NygpQJmX6uUqeIWLcU8tQ" role="region" aria-labelledby="p23AccordionItem-16-NygpQJmX6uUqeIWLcU8tQ"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Yes, Mailchimp integrates with Google Analytics so that you can view your Mailchimp campaign data in your Google Analytics account. This integration offers valuable insights into the performance of your campaigns and the effectiveness of various marketing tactics. To get started, simply connect your Mailchimp and Google Analytics accounts and then tag your Mailchimp campaigns to begin collecting marketing data.</p> </div> </div> </li> </ul> </div> </section> <div class="p23Headliner module backgroundApricot module--reducedPadding fs-unmask" id="1Q3AiVH54aCFPIC4d5YA4y" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="1Q3AiVH54aCFPIC4d5YA4y"> <div class="module--content module--content-float-left"> <div class=" copy-legal"> <p>*<strong>Disclaimers</strong></p> <ol> <li><strong>Content Optimizer:</strong> Feature only available in Standard and Premium plans.</li> <li><strong>481 Million Historical Campaigns:</strong> Based on Campaign Analyzer Model for 2004-2024.</li> <li><strong>Personalized Onboarding:</strong> Onboarding services differ per plan and are available for new or upgraded users with a paid plan for the first 90 days after account creation or upgrade. 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