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Issues for May-Jun 2020 - Aurora

<!DOCTYPE html> <!--[if lt IE 7]> <html lang="en" class="ie ie6 lte9 lte8 lte7"> <![endif]--> <!--[if IE 7]> <html lang="en" class="ie ie7 lte9 lte8 lte7"> <![endif]--> <!--[if IE 8]> <html lang="en" class="ie ie8 lte9 lte8"> <![endif]--> <!--[if IE 9]> <html lang="en" class="ie ie9 lte9"> <![endif]--> <!--[if gt IE 9]> <html lang="en"> <![endif]--> <!--[if !IE]><!--> <html lang="en"> <!--<![endif]--> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/issue/2020/5","20200916052731","https://web.archive.org/","web","/_static/", "1600234051"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <!-- meta --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"> <!--[if IE]> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <![endif]--> <title>Issues for May-Jun 2020 - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. 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- adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200916052731/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200916052731im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200916052731/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200916052731im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200916052731/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200916052731/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200916052731/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200916052731/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200916052731/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <div class="container-fluid"> <div class="content flex-column"> <div class="flex__item w-full p-0"> <div class="flex"> <div class="flex__item w-full"> <h2 dir="auto" class="badge inline-flex uppercase text-10.5 my-3.25 pl-0 align-middle">May - Jun 2020</h2> </div> <div class="flex__item w-full"> <!-- ~~~~~~ start:latest ~~~~~~ --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Published in Jul-Aug 2020</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143814" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143814/sense-and-responsibility"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/08/5f2af7d789621.jpg" alt="Sense and Responsibility"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143814" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143814/sense-and-responsibility" class="story__link "><strong>Sense and Responsibility</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">The role of social media in terms of the coronavirus pandemic. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143814&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Sense%20and%20Responsibility&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143814&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143814" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143814">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143815" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143815/lessons-from-covid-19"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/08/5f2b69ddabb36.jpg" alt="Lessons From Covid-19"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143815" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143815/lessons-from-covid-19" class="story__link "><strong>Lessons From Covid-19</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">How the current crisis forced brands to quickly rethink their communication strategies. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143815&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Lessons%20From%20Covid-19&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143815&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143815" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143815">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143816" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143816/ideas-without-borders"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/08/5f2b6ae85d1f2.jpg" alt="Ideas Without Borders"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143816" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143816/ideas-without-borders" class="story__link "><strong>Ideas Without Borders</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Sarah Fahim on how creativity can bridge the social divide. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143816&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Ideas%20Without%20Borders&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143816&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143816" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143816">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143817" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143817/brought-to-you-from-happiness-street"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/08/5f2b6c2b350e7.jpg" alt="Brought To You From Happiness Street"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143817" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143817/brought-to-you-from-happiness-street" class="story__link "><strong>Brought To You From Happiness Street</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Moving away from the now-tiresome Covid-19 normative communication and truly creating something new – again and again. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Brought%20To%20You%20From%20Happiness%20Street&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143817" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143817">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143813" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143813/navigating-the-covid-19-normal"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/08/5f465e4523e94.png" alt="Navigating the Covid-19 Normal"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143813" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143813/navigating-the-covid-19-normal" class="story__link "><strong>Navigating the Covid-19 Normal</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Only agility and adaptability will win the day, writes Farhan Khan, COO, Starcom Pakistan. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143813&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Navigating%20the%20Covid-19%20Normal&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143813&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143813" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143813">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143805" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143805/covid-19-kindness"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f21faca7cedc.jpg" alt="Covid-19 Kindness"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143805" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143805/covid-19-kindness" class="story__link "><strong>Covid-19 Kindness</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Umair Kazi in generous mode shares two ideas he encourages you to bring to life. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143805&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Covid-19%20Kindness&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143805&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143805" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143805">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143804" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143804/the-hand-that-steadies-the-ship"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f21e3ca623c0.jpg" alt="The Hand That Steadies the Ship"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143804" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143804/the-hand-that-steadies-the-ship" class="story__link "><strong>The Hand That Steadies the Ship</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Atiya Zaidi, ECD, BBDO Pakistan, on how to navigate choppy waters. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143804&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=The%20Hand%20That%20Steadies%20the%20Ship&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143804&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143804" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143804">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143798" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143798/a-new-roadmap-for-businesses"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f2080389e683.jpg" alt="A New Roadmap For Businesses"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143798" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143798/a-new-roadmap-for-businesses" class="story__link "><strong>A New Roadmap For Businesses</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">New business models in a post Covid-19 world. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143798&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=A%20New%20Roadmap%20For%20Businesses&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143798&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143798" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143798">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143797" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143797/facing-up-to-covid-19"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f207ee5dbc7a.jpg" alt="Facing Up To Covid-19"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143797" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143797/facing-up-to-covid-19" class="story__link "><strong>Facing Up To Covid-19</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">How great brands will always find ways to rise to the challenges of extreme adversity. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143797&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Facing%20Up%20To%20Covid-19&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143797&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143797" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143797">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143796" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143796/doing-business-in-a-post-covid-19-world"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f207ccb46a33.jpg" alt="Doing Business in a Post Covid-19 World"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143796" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143796/doing-business-in-a-post-covid-19-world" class="story__link "><strong>Doing Business in a Post Covid-19 World</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Shoaib Qureshy, CEO, Bulls Eye DDB Group, presents his business plan for 2020. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143796&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Doing%20Business%20in%20a%20Post%20Covid-19%20World&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143796&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143796" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143796">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143806" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143806/shell-shocked-or-ready-to-pounce"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/09/5f5635d2c5003.png" alt="Shell-Shocked or Ready to Pounce?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143806" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143806/shell-shocked-or-ready-to-pounce" class="story__link "><strong>Shell-Shocked or Ready to Pounce?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Afzal Hussain on the stark choices awaiting agencies and brands. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143806&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Shell-Shocked%20or%20Ready%20to%20Pounce%3F&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143806&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143806" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143806">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143788" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143788/the-frowns-that-ruin-businesses"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/09/5f5efe54b999b.png" alt="The Frowns that Ruin Businesses"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143788" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143788/the-frowns-that-ruin-businesses" class="story__link "><strong>The Frowns that Ruin Businesses</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">How the customer experience has gone from a competitive differentiator to a business imperative. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143788&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=The%20Frowns%20that%20Ruin%20Businesses&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143788&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143788" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143788">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143789" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143789/the-best-of-times-and-the-worst-of-times"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/09/5f5effec3006f.png" alt="The Best of Times and the Worst of Times"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143789" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143789/the-best-of-times-and-the-worst-of-times" class="story__link "><strong>The Best of Times and the Worst of Times</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Julian Saunders on the realisations that came with 2020's pandemic. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143789&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=The%20Best%20of%20Times%20and%20the%20Worst%20of%20Times&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143789&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143789" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143789">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143790" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143790/newsrooms-in-crisis"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f19098db3c94.jpg" alt="Newsrooms in Crisis"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143790" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143790/newsrooms-in-crisis" class="story__link "><strong>Newsrooms in Crisis</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Shaheryar Popalzai on newsroom survival in a pandemic. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143790&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Newsrooms%20in%20Crisis&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143790&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143790" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143790">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143786" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143786/lockdown-log"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f19051421f36.jpg" alt="Lockdown Log"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143786" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143786/lockdown-log" class="story__link "><strong>Lockdown Log</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Lockdown days in the life of Rashna Abdi, Chief Creative Officer, IAL Saatchi &amp; Saatchi. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143786&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Lockdown%20Log&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143786&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143786" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143786">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143785" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143785/how-to-wash-your-brands-with-soap"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f1903be91dcd.jpg" alt="How to Wash Your Brands With Soap"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143785" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143785/how-to-wash-your-brands-with-soap" class="story__link "><strong>How to Wash Your Brands With Soap</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">There is no better time to evaluate your brand hygiene than now. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143785&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=How%20to%20Wash%20Your%20Brands%20With%20Soap&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143785&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143785" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143785">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143795" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143795/the-covid-19-crisis-playbook"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/08/5f4750aa7a92a.jpg" alt="The Covid-19 Crisis Playbook"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143795" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143795/the-covid-19-crisis-playbook" class="story__link "><strong>The Covid-19 Crisis Playbook</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Syed Amir Haleem, CEO, Kueball, defines the new best practices for brands. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=The%20Covid-19%20Crisis%20Playbook&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143795" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143795">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143801" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143801/viscous-steps-up-to-the-covid-19-challenge"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f21d84969618.jpg" alt="Viscous Steps Up to the Covid-19 Challenge"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143801" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143801/viscous-steps-up-to-the-covid-19-challenge" class="story__link "><strong>Viscous Steps Up to the Covid-19 Challenge</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">The 3D scanning, designing and printing company producing PPEs for frontline workers and the police force. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143801&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Viscous%20Steps%20Up%20to%20the%20Covid-19%20Challenge&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143801&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143801" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143801">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143800" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143800/quaid-ke-habib"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f21d6844c4c4.jpg" alt="Quaid Ke Habib"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143800" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143800/quaid-ke-habib" class="story__link "><strong>Quaid Ke Habib</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">HabibMetro Bank's 2020 campaign celebrates their legacy. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143800&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Quaid%20Ke%20Habib&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143800&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143800" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143800">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143793" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143793/pivot-to-delivery-and-digitisation"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f20798f5e400.jpg" alt="Pivot to Delivery and Digitisation"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143793" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143793/pivot-to-delivery-and-digitisation" class="story__link "><strong>Pivot to Delivery and Digitisation</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">How retail and delivery services have adapted to the ways consumers are changing where and how they shop. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143793&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Pivot%20to%20Delivery%20and%20Digitisation&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143793&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143793" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143793">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143794" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143794/hand-sanitizer-anyone"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f207a6c686b1.jpg" alt="Hand Sanitizer Anyone?"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143794" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143794/hand-sanitizer-anyone" class="story__link "><strong>Hand Sanitizer Anyone?</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">How Pakistan’s average monthly grocery basket has changed forever. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143794&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Hand%20Sanitizer%20Anyone%3F&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143794&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143794" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143794">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143792" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143792/covid-19-and-the-pakistani-consumer"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f2140aec7694.png" alt="Covid-19 and the Pakistani Consumer"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143792" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143792/covid-19-and-the-pakistani-consumer" class="story__link "><strong>Covid-19 and the Pakistani Consumer</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">How consumers reacted and the impact of the pandemic on their short- to mid-term spending habits. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143792&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Covid-19%20and%20the%20Pakistani%20Consumer&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143792&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143792" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143792">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143780" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143780/consumer-behaviour-in-covid-19"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f216147c7297.png" alt="Consumer Behaviour in COVID-19"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143780" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143780/consumer-behaviour-in-covid-19" class="story__link "><strong>Consumer Behaviour in COVID-19</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Findings of Aurora's April-May 2020 survey on how the lockdown has affected lifestyles. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143780&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Consumer%20Behaviour%20in%20COVID-19&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143780&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143780" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143780">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Profile</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143819" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143819/behind-the-mask"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/08/5f32672919043.png" alt="Behind the Mask"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143819" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143819/behind-the-mask" class="story__link "><strong>Behind the Mask</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Jofa was the first Pakistani fashion designer to take the initiative of producing PPE. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143819&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Behind%20the%20Mask&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143819&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143819" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143819">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">People</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143803" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143803/strategising-for-a-post-covid-19-portfolio"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f21e17cbe09a.jpg" alt="Strategising For a Post Covid-19 Portfolio"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143803" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143803/strategising-for-a-post-covid-19-portfolio" class="story__link "><strong>Strategising For a Post Covid-19 Portfolio</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Interview with Amir Paracha, Chairman &amp; CEO, Unilever Pakistan. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143803&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Strategising%20For%20a%20Post%20Covid-19%20Portfolio&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143803&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143803" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143803">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143787" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143787/wellness-in-a-zoom"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/09/5f509d5d84a9e.png" alt="Wellness in a Zoom"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143787" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143787/wellness-in-a-zoom" class="story__link "><strong>Wellness in a Zoom</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">A day in the life of the man behind AQ Power Yoga. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143787&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Wellness%20in%20a%20Zoom&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143787&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143787" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143787">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Campaign Watch</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143802" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143802/campaign-watch-july-august-2020"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f21ddf926f04.jpg" alt="Campaign Watch July-August 2020"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143802" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143802/campaign-watch-july-august-2020" class="story__link "><strong>Campaign Watch July-August 2020</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">Ahmed Mustafa, Creative Director, BBDO Pakistan, reviews recent Pakistani campaigns. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143802&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Campaign%20Watch%20July-August%202020&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143802&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143802" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143802">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Launches</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143799" data-layout="story"> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143799/meet-your-sincere-bff"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f21d4e29e301.jpg" alt="Meet Your Sincere BFF"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143799" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143799/meet-your-sincere-bff" class="story__link "><strong>Meet Your Sincere BFF</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">The new player in women's hygiene products. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143799&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Meet%20Your%20Sincere%20BFF&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143799&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143799" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143799">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Campaign Register</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143807" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143807/campaigns-for-march-april-2020"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f22369ee6d9a.jpg" alt="Campaigns for March-April 2020"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143807" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143807/campaigns-for-march-april-2020" class="story__link "><strong>Campaigns for March-April 2020</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">The agencies behind recent campaigns. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143807&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Campaigns%20for%20March-April%202020&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143807&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143807" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143807">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <span dir="auto" class="badge inline-flex text-3 px-1.5 align-middle">Transitions</span> <!-- - - - article - - - --> <article class="box story py-3.25" data-id="1143783" data-layout="story"> <!-- box/image --> <figure class="media media--left sm:w-1/3 w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143783/ali-suleman-habib-1956-2020"><picture><img src="https://web.archive.org/web/20200916052731im_/https://i.dawn.com/thumbnail/2020/07/5f19516bdef58.png" alt="Ali Suleman Habib [1956-2020]"/></picture></a></div> </figure> <!-- box/title text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143783" class="story__title text-4.5 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143783/ali-suleman-habib-1956-2020" class="story__link "><strong>Ali Suleman Habib [1956-2020]</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt ">A shining example of how to achieve excellence with integrity. </div> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143783&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block ml-1.5 mt-3.25 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916052731/https://twitter.com/share?text=Ali%20Suleman%20Habib%20%5B1956-2020%5D&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143783&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143783" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block ml-1.5 mt-3.25"> <a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/print/1143783">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> <!-- ~~~~~~ end:latest ~~~~~~ --> </div><!-- .--> </div><!-- .flex --> </div> <aside class="pb-4"> <!-- - - - - - - widget:start id: 521 - type: writers - object_id: - title: Contributors - - - - - - --> <section class="widget theme widget-writers " data-type="writers" data-id="521"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-center modifywidget--title-large modifywidget--title-light modifywidget--title-uppercase"><span>Contributors</span></h2> </div> <div class="widget__main "> <div class="flex no-gutters mb-2 "> <div class="w-full"> <div dir="auto" class="justify-center "><h2 class="badge inline-flex text-center font-normal text-black align-middle"><a title="Talha bin Hamid" href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/authors/3341/talha-bin-hamid" class=" text-center font-normal text-black ">Talha bin Hamid</a></h2></div> <!-- - - - article - - - --> <article class="box story " data-id="1143768" data-layout="story"> <!-- box/title center-text:4-pb:4 --> <h2 dir="auto" data-layout="story" data-id="1143768" class="story__title text-4 text-center pb-4 "><a href="https://web.archive.org/web/20200916052731/https://aurora.dawn.com/news/1143768/ode-to-servis-shoes" class="story__link "><strong>Ode to Servis Shoes</strong> </a></h2> </article> <!-- - 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