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<h1 class="h1">Forget the Milano EV – Alfa Romeo changes name to something non-Italian-sounding</h1> <div class="post-meta flex fs-sm"> <a class="plain author-image flex center" href="https://electrek.co/author/jennifermossalgue/"> <img alt='Avatar for Jennifer Mossalgue' src='https://secure.gravatar.com/avatar/13c3c29c5c991920aa0fc97889ee3bd9?s=30&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/13c3c29c5c991920aa0fc97889ee3bd9?s=60&d=identicon&r=g 2x' class='avatar avatar-30 photo author-gravatar' height='30' width='30' decoding='async'/> </a> <span class="author-name"><a href="https://electrek.co/author/jennifermossalgue/" title="Posts by Jennifer Mossalgue" rel="author">Jennifer Mossalgue</a></span> | Apr 15 2024 - 10:44 am PT <div class="meta__comment-count"> <a href="#comments" id="single-comments-link" class="comments flex"> <svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 30 30" class="icon-comment"><path fill="currentColor" d="M0 0v19.139h5v4.784h5V30l7.94-6.077H30V4.785h-5V0zm2.5 2.392h20v2.393H5v11.961H2.5zm5 4.785h20v14.354H17.06l-4.56 3.49v-3.49h-5zm3.75 3.589v2.392h12.5v-2.392zm0 4.784v2.392h7.5V15.55z" /></svg> 20 Comments </a> </div> </div> </div> </div> <div id="river" class="river"> <div id="content" class="container flex-lg"> <div class="container med post-content"> <figure class="img-border featured-image"> <img width="1400" height="700" src="https://electrek.co/wp-content/uploads/sites/3/2024/04/Alfa-Romeo-first-EV-6.jpeg?quality=82&strip=all&w=1400" class="skip-lazy wp-post-image" alt="Alfa-Romeo-first-EV" srcset="https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/04/Alfa-Romeo-first-EV-6.jpeg?w=320&quality=82&strip=all&ssl=1 320w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/04/Alfa-Romeo-first-EV-6.jpeg?w=640&quality=82&strip=all&ssl=1 640w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/04/Alfa-Romeo-first-EV-6.jpeg?w=1024&quality=82&strip=all&ssl=1 1024w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/04/Alfa-Romeo-first-EV-6.jpeg?w=1500&quality=82&strip=all&ssl=1 1500w" decoding="async" fetchpriority="high" /></figure> <p>The ongoing tensions between Italy and Alfa Romeo’s parent company Stellantis reached a head last week when the Italian government told the automaker that naming its upcoming Alfa Romeo EV the Milano was against the law because the car will be built in Poland. So now Alfa Romeo has decided to change the name to something that won’t evoke any feelings of <em>la dolce vita</em> or desire for delicious Pepperidge Farm cookies, or any emotions at all for that matter. Besides total blandness.</p> <span id="more-358749"></span> <p>This afternoon, Alfa Romeo made the call to avoid the hassles and just change the name of its first EV to the very safe and neutral-sounding Junior after “a confrontation with officials from the Industry and Made in Italy Ministry” last Friday, <em><a href="https://europe.autonews.com/cars-concepts/alfa-changes-milano-name-junior-after-political-uproar">Automotive News Europe</a></em> reports. Things must have gotten a bit hairy. </p> <p>Alfa Romeo CEO Jean-Philippe Imparato said in a news conference today that the company tried to explain why keeping the name Milano was fair play for a list of reasons, one of them being that the car was designed in Italy, but decided the headache was just too much. So, the Junior it is.</p> <p>“When you move into political discussions, you immediately lose half of your buyers and we wanted to prevent this,” Imparato said, according to <em>Automotive News Europe</em>.</p> <p>This whole name drama started last week when Italy’s industry minister Adolfo Urso <a href="https://electrek.co/2024/04/12/italy-says-that-its-illegal-for-alfa-romeo-to-call-its-new-ev-the-milano/">slammed Stellantis for the decision to build the EV at the company’s Tychy plant in Poland</a>, saying if it’s not made in Italy, it doesn’t get to carry an Italian-sounding name, citing false advertising.</p> <p>“A car called Milano cannot be produced in Poland. This is forbidden by Italian law,” he said, referring to 2003 law that says it is illegal to falsely present a foreign-made product as coming from Italy, but has typically been invoked against food products, such as forbidding a US-made “Parmigiano Reggiano” cheese.</p> <p>In any case, this won’t be the first time the Junior has been used by Alfa Romeo, which was used on a version of the 105 series coupe and a limited-run sports coupe from the 1970s. It was also on the short list of potential names before Milano rose to the top.</p> <p>The rationale for building the vehicle outside of Italy – which will be Alfa Romeo’s first car made outside of Italy – is purely financial. </p> <p>“If built in Italy, a Milano would have started from about €40,000 instead of €30,000, limiting its potential on the marketplace,” Stellantis CEO Carlos Tavares said last week in Milan, according to the report.<br><br>Of course, plenty of vehicles bear names of cities that have no connection whatsoever to their production sites (Kia Sorento and Rio, Hyundai Santa Fe and Tucson, Toyota Tacoma, Chevrolet Malibu, etc.), but this issue is more about <a href="https://electrek.co/2024/02/02/italys-hard-right-government-may-buy-a-stake-in-stellantis/">Italy vs. Stellantis</a> than anything else. </p> <p>For months,<a href="https://electrek.co/2024/02/02/italys-hard-right-government-may-buy-a-stake-in-stellantis/"> Tavares has been at odds with the Italian government</a> for what he says is <a href="https://electrek.co/2024/01/24/stellantis-slams-italy-for-not-backing-evs-putting-fiat-at-risk/">its lack of support in EV adoption and not backing home-grown brands Fiat and Alfa Romeo</a>.</p> <p>Italy’s populist Prime Minister Giorgia Meloni has in turn criticized Stellantis for moving its production to lower-cost countries, pushing Italian workers out of the fray, as the auto industry struggles to adapt to EVs. She has also been focused on seeing more vehicles produced in Italy and targeting Stellantis, its only major automaker, for that mission, but has accused Stellantis of being subservient to French interests over Italian jobs and production – that whole subject is <a href="https://www.lemonde.fr/en/economy/article/2024/02/01/italy-giorgia-meloni-accuses-stellantis-of-favoring-french-interests_6486251_19.html">another political ball of wax</a>.</p> <div class="top-comment"> <h2 class="h4 top-comment__heading">Top comment by <a href="#comments">HalfwitWizard</a></h2> <span class="top_comment__meta"> <svg xmlns="http://www.w3.org/2000/svg" width="13" height="14" fill="none" viewbox="0 0 14 14" class="icon-star" aria-hidden="true"><path fill="url(#a)" fill-rule="evenodd" d="m7 10.963 4.326 2.537-1.148-4.781L14 5.5l-5.033-.414L7 .577l-1.967 4.51L0 5.5 3.822 8.72 2.674 13.5z" clip-rule="evenodd"></path><defs><lineargradient id="a" x2="14" y2="6.95" gradientunits="userSpaceOnUse"><stop stop-color="#02BAF4"></stop><stop offset="1" stop-color="#00D99A"></stop></lineargradient></defs></svg>Liked by 9 people </span> <div class="top-comment__body"> <p>Should have named it after the famed Italian explorer and pipefitter Mario.</p> </div> <a href="#comments">View all comments</a> </div> <p>Stellantis has said that at this early stage of the game, any damaging effects of a name change will be negligible. </p> <p><em>Photo: Stellantis</em></p> <hr class="wp-block-separator has-alpha-channel-opacity"> <p><em>Now is a great time to begin your solar journey so your system is installed in time for those sunny spring days. If you want to make sure you’re finding a trusted, reliable solar installer near you that offers competitive pricing, check out </em><a href="https://www.energysage.com/p/electrekjm"><em>EnergySage</em></a><em>. EnergySage is a free service that makes it easy for you to go solar. They have hundreds of pre-vetted solar installers competing for your business, ensuring you get high-quality solutions and save 20 to 30% compared to going it alone. Plus, it’s free to use and you won’t get sales calls until you select an installer and you share your phone number with them. </em></p> <p><em>Your personalized solar quotes are easy to compare online and you’ll get access to unbiased Energy Advisors to help you every step of the way. 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Check out our <a href="https://youtube.com/c/electrekco">YouTube channel</a> for the latest reviews.</div></div> </div> <aside class="sidebar container xs"> <div class="featured-items"> <h2 attr-title="Featured"> Featured </h2> <h3 class="featured__blog-title"> from <span class="visually-hidden">Electrek</span> <span class="cross-site__logo"><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 232 56" class="icon-ninetofive-electrek"><title>Electrek Logo</title><mask id="a" width="212" height="43" x="11" y="6" maskUnits="userSpaceOnUse"><path fill="#fff" fill-rule="evenodd" d="M44 6.5V40c0 4.3 2 7.9 8 7.9h3.6v-6.1H54c-1.4 0-2.1-1-2.1-2.8V6.5h-8Zm148.7 0v41h7.7v-41zM123 8.8v8.6h-3.8v5.8h3.8V40c0 4.3 2 7.9 8 7.9h3.4v-6.1h-1.5c-1.2 0-1.9-1-1.9-2.8V23.2h4.6v-5.8H131V8.8zm37 23.8c0 11.6 7.4 16 14.1 16 8 0 12.8-4.6 13.3-10h-8.2c-1 2.3-3.1 3-5 3-4.4 0-6.3-3-6.6-7v-2.3l.3-3.3c.4-3.8 2.4-6 5.8-6 3.6 0 5.5 2.5 5.5 6h-7.5v5.6h15.7c.2-12.9-5-18.2-13.7-18.2-8 0-13.8 5.8-13.8 16.2Zm-102 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stop-color="#5ADFFF" /><stop offset=".3" stop-color="#02B7FC" /><stop offset="1" stop-color="#00DA97" /></linearGradient></defs></svg></span> </h3> <ul class="featured-items__list"> <li> <article class="article feature sidebar flex"> <figure class="article__image"> <a class="article__image-link" href="https://electrek.co/2024/11/26/porsche-keep-gas-hybrids-alive-ev-sales-slow/" aria-hidden="true"> <img width="290" height="145" src="https://electrek.co/wp-content/uploads/sites/3/2024/08/Porsche-Macan-EV-US-3.jpeg?quality=82&strip=all&w=290&h=145&crop=1" class=" wp-post-image" alt="Porsche-gas-hybrids" loading="lazy" srcset="https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/08/Porsche-Macan-EV-US-3.jpeg?w=320&quality=82&strip=all&ssl=1 320w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/08/Porsche-Macan-EV-US-3.jpeg?w=640&quality=82&strip=all&ssl=1 640w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/08/Porsche-Macan-EV-US-3.jpeg?w=1024&quality=82&strip=all&ssl=1 1024w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/08/Porsche-Macan-EV-US-3.jpeg?w=1500&quality=82&strip=all&ssl=1 1500w" decoding="async" /> </a> </figure> <div class="article__content"> <h3><a class="article__title-link" href="https://electrek.co/2024/11/26/porsche-keep-gas-hybrids-alive-ev-sales-slow/">Porsche will keep gas-powered and hybrid vehicles alive as EV sales slow</a></h3> <div class="post-meta flex"> <a class="author__image-link" href="https://electrek.co/author/peterjohnson/"> <img alt='Avatar for Peter Johnson' src='https://secure.gravatar.com/avatar/9f7c30a1ae9b39bfb3de5c1175d9d10e?s=18&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/9f7c30a1ae9b39bfb3de5c1175d9d10e?s=36&d=identicon&r=g 2x' class='avatar avatar-18 photo author-gravatar' height='18' width='18' decoding='async'/> </a> <span class="author__link"><a href="https://electrek.co/author/peterjohnson/" title="Posts by Peter Johnson" rel="author">Peter Johnson</a></span> <span class="meta__post-date">Nov 26 2024</span> </div> </div> </article> </li> <li> <article class="article feature sidebar flex"> <figure class="article__image"> <a class="article__image-link" href="https://electrek.co/2024/11/26/california-ev-rebate-trump-kills-7500-federal-tax-credit/" aria-hidden="true"> <img width="290" height="145" src="https://electrek.co/wp-content/uploads/sites/3/2024/02/France-EV-subsidy-Tesla.jpg?quality=82&strip=all&w=290&h=145&crop=1" class=" wp-post-image" alt="California EV rebate" loading="lazy" srcset="https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/02/France-EV-subsidy-Tesla.jpg?w=320&quality=82&strip=all&ssl=1 320w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/02/France-EV-subsidy-Tesla.jpg?w=640&quality=82&strip=all&ssl=1 640w, 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decoding='async'/> </a> <span class="author__link"><a href="https://electrek.co/author/michellelewis/" title="Posts by Michelle Lewis" rel="author">Michelle Lewis</a></span> <span class="meta__post-date">Nov 26 2024</span> </div> </div> </article> </li> <li> <article class="article feature sidebar flex"> <figure class="article__image"> <a class="article__image-link" href="https://electrek.co/2024/11/26/ecoflow-black-friday-segway-max-g30lp-rexing/" aria-hidden="true"> <img width="290" height="145" src="https://electrek.co/wp-content/uploads/sites/3/2024/11/EcoFlow-Black-Friday-sale-promo-FI.png?w=290&h=145&crop=1" class=" wp-post-image" alt="" loading="lazy" srcset="https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/EcoFlow-Black-Friday-sale-promo-FI.png?w=320&quality=82&strip=all&ssl=1 320w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/EcoFlow-Black-Friday-sale-promo-FI.png?w=640&quality=82&strip=all&ssl=1 640w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/EcoFlow-Black-Friday-sale-promo-FI.png?w=1024&quality=82&strip=all&ssl=1 1024w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/EcoFlow-Black-Friday-sale-promo-FI.png?w=1500&quality=82&strip=all&ssl=1 1500w" decoding="async" /> </a> </figure> <div class="article__content"> <h3><a class="article__title-link" href="https://electrek.co/2024/11/26/ecoflow-black-friday-segway-max-g30lp-rexing/">EcoFlow Black Friday takes 60% off DELTA 2 at $399, Segway Ninebot MAX G30LP 50% off, Rexing EV chager adapters, Camplux, more</a></h3> <div class="post-meta flex"> <a class="author__image-link" href="https://electrek.co/author/reinette/"> <img alt='Avatar for Reinette LeJeune' src='https://secure.gravatar.com/avatar/b1ad557a114558d5c940560cc419af3b?s=18&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/b1ad557a114558d5c940560cc419af3b?s=36&d=identicon&r=g 2x' class='avatar avatar-18 photo author-gravatar' height='18' width='18' loading='lazy' decoding='async'/> </a> <span class="author__link"><a href="https://electrek.co/author/reinette/" title="Posts by Reinette LeJeune" rel="author">Reinette LeJeune</a></span> <span class="meta__post-date">Nov 26 2024</span> </div> </div> </article> </li> <li> <article class="article feature sidebar flex"> <figure class="article__image"> <a class="article__image-link" href="https://electrek.co/2024/11/26/kia-launches-new-ev6-gt-with-650-hp-just-50000-korea/" aria-hidden="true"> <img width="290" height="145" src="https://electrek.co/wp-content/uploads/sites/3/2024/11/Kia-upgraded-EV6-US.jpeg?quality=82&strip=all&w=290&h=145&crop=1" class=" wp-post-image" alt="Kia-upgraded-EV6-US" loading="lazy" srcset="https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/Kia-upgraded-EV6-US.jpeg?w=320&quality=82&strip=all&ssl=1 320w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/Kia-upgraded-EV6-US.jpeg?w=640&quality=82&strip=all&ssl=1 640w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/Kia-upgraded-EV6-US.jpeg?w=1024&quality=82&strip=all&ssl=1 1024w, https://i0.wp.com/electrek.co/wp-content/uploads/sites/3/2024/11/Kia-upgraded-EV6-US.jpeg?w=1500&quality=82&strip=all&ssl=1 1500w" decoding="async" /> </a> </figure> <div class="article__content"> <h3><a class="article__title-link" href="https://electrek.co/2024/11/26/kia-launches-new-ev6-gt-with-650-hp-just-50000-korea/">Check out Kia’s upgraded EV6 GT with 650 hp, starting at just over $50,000 in Korea</a></h3> <div class="post-meta flex"> <a class="author__image-link" href="https://electrek.co/author/peterjohnson/"> <img alt='Avatar for Peter Johnson' src='https://secure.gravatar.com/avatar/9f7c30a1ae9b39bfb3de5c1175d9d10e?s=18&d=identicon&r=g' srcset='https://secure.gravatar.com/avatar/9f7c30a1ae9b39bfb3de5c1175d9d10e?s=36&d=identicon&r=g 2x' class='avatar avatar-18 photo author-gravatar' height='18' width='18' loading='lazy' decoding='async'/> 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