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competitors, track search rankings, and report on SEO ROI.</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_ DropdownNavigation_hasDescription__5s_Bw" href="/platform/content-creation-optimization/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Content Optimization</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Craft website content that converts with AI-powered recommendations and productivity-boosting workflows.</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_ DropdownNavigation_hasDescription__5s_Bw" href="/platform/website-monitoring/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_performance__vk6hf"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_performance__vk6hf BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Website Monitoring</span><span class="DropdownNavigation_linkBadge__yI3CP"><span class="PoweredByContentKing_component__lQw_U">Powered by <strong class="PoweredByContentKing_brand__v63DF">ContentKing</strong></span></span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Report on performance and know your impact with automated content change detection.</span></span></a></li></ul></div><div class="DropdownNavigation_component__iUogf"><div aria-hidden="true" class="DropdownNavigation_caption__eOtFu" id="dropdown-navigation-rYa-GY8z_qX7D2UMOqbli">Capabilities</div><ul aria-labelledby="dropdown-navigation-rYa-GY8z_qX7D2UMOqbli" class="DropdownNavigation_list__0wfsV"><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/capabilities/insights/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_thought-leadership__1Vfwm"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_thought-leadership__1Vfwm BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Insights</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/capabilities/activation/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_good-example__Xt_Xz"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_good-example__Xt_Xz BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Activation</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/capabilities/monitoring/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_performance__vk6hf"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_performance__vk6hf BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Monitoring</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/capabilities/api-integrations/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_apis__zhMZZ"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_apis__zhMZZ BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">API</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/platform/features/chrome-extension/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_chrome__4damq"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_chrome__4damq BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Chrome Extension</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_" href="/partners/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_partners__sBScc"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_partners__sBScc BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Partners & Integrations</span></span></a></li></ul></div></div></div></div></div></li><li class="MainNavigation_item__OvQGX MainNavigation_hasSimpleDropdown__cEDaW"><a class="MainNavigation_link__8CN_H" href="/customer-stories/"><span class="MainNavigation_linkContainer__lsUyh"><span>Customer Stories</span></span></a></li><li class="MainNavigation_item__OvQGX MainNavigation_hasDropdown__mrki9 MainNavigation_hasFullwidthDropdown__7O1IH"><a class="MainNavigation_link__8CN_H" href="/resources/"><span class="MainNavigation_linkContainer__lsUyh"><span>Resources</span></span></a><div class="MainNavigation_dropdown__0bXz1 MainNavigation_isFullwidthDropdown__NEPw2"><div class="StructuredDropdown_component__zhj_C"><div class="StructuredDropdown_overviewPart__bKScR" data-hoverable="true"><a class="StructuredDropdown_overviewLink__bkm3e" href="/academy/"><span aria-hidden="true" class="StructuredDropdown_normalLink__bZB_H"><span class="StandaloneLink_component__zcHIq"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Go to Conductor Academy</span></span></span><span class="StructuredDropdown_mobileLink__h5s3c"><span aria-hidden="true" class="StructuredDropdown_linkIcon__CQ3RC"><span class="BasicIcon_component__k0DF_ BasicIcon_overview__MWu1F BasicIcon_hasReversedLook__kUCRb"></span></span>Go to Conductor Academy</span><span aria-hidden="true" class="StructuredDropdown_overviewDescription__RPA0c">Level up your organic marketing skills on the Conductor Academy.</span><span aria-hidden="true" class="StructuredDropdown_overviewImage__zqkJZ"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="" decoding="async" height="146" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/5c291e9cc3375818e4f882c67bbfeb6863c7ded8-840x534.png?fit=min&w=280&h=146&dpr=1&q=95" srcSet=" 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class="DropdownNavigation_linkLabel__otM00">Academy</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Learn basic SEO or empower your team with advanced organic marketing skills.</span></span></a></li><li class="DropdownNavigation_item__Iflh6"><a class="DropdownNavigation_link__wKdD_ DropdownNavigation_hasDescription__5s_Bw" href="/blog/"><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_normalIcon__bnXnd"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi"></span></span><span aria-hidden="true" class="DropdownNavigation_icon__fuA_b DropdownNavigation_reversedIcon__4z03E"><span class="BasicIcon_component__k0DF_ BasicIcon_blog__bKjHi BasicIcon_hasReversedLook__kUCRb"></span></span><span><span class="DropdownNavigation_linkLabel__otM00">Blog</span><span aria-hidden="true" class="DropdownNavigation_linkDescription__mwXoE">Read about latest trends, research and best practices across digital marketing 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style="background-image:url(data:image/png;base64,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);background-size:cover" 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class="StructuredDropdown_overviewDescription__RPA0c">Level up your skills with the Conductor Academy</span><span aria-hidden="true" class="StructuredDropdown_overviewImage__zqkJZ"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="" decoding="async" height="146" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/29820e6941344d30945b18904243c12547b605db-840x438.png?fit=min&w=280&h=146&dpr=2&q=95&auto=format 2x " 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He gets a huge kick out of letting websites rank and loves to talk SEO, Content Marketing and Growth.","jobTitle":"Director of Organic Marketing","image":"https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg","sameAs":["https://www.linkedin.com/in/stevenvanvessum/","https://twitter.com/stevenvvessum"],"worksFor":{"@type":"Organization","name":"Conductor"}},"publisher":{"@type":"Organization","name":"Conductor","logo":{"@type":"ImageObject","url":"https://www.conductor.com/conductor.svg"}}}</script><div class="MastheadAcademyArticleSection_component__U_NcL"><div class="MastheadAcademyArticleSection_container__LeIiG"><div aria-hidden="true" class="MastheadAcademyArticleSection_imagePart__mVVLK"><div class="AcademyArticlePoster_component__ljUXJ"><div class="AcademyArticlePoster_container__ZSxMQ"><div class="AcademyArticlePoster_image__xiELD"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img 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href="/">Home</a></li><li class="Breadcrumbs_item__TW6yb"><a class="Breadcrumbs_link__Z8MRO" href="/academy/">Academy</a></li><li class="Breadcrumbs_item__TW6yb"><a class="Breadcrumbs_link__Z8MRO" href="/academy/research-hub/">Research Studies</a></li><li class="Breadcrumbs_item__TW6yb undefined"><span aria-current="page" class="Breadcrumbs_currentPage__cYBKC">2024 SEO Trends</span></li></ol><ul aria-hidden="true" class="Breadcrumbs_list__M5YYg Breadcrumbs_isMobileNavigation__ECh80"><li class="Breadcrumbs_item__TW6yb"><a class="StandaloneLink_component__zcHIq" tabindex="-1" href="/academy/research-hub/"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_leftInBlackCircle__zjW1G"></span></span><span class="StandaloneLink_link__PTAsD">Back to Research Studies</span></a></li></ul></nav></div><div><div class="Heading_isLarge__rYJTo"><h1 class="Heading_title__tq_gQ">The Top SEO & Content Marketing Trends for 2024</h1></div></div><div class="MastheadAcademyArticleSection_params__FdW9x"><span class="MastheadAcademyArticleSection_paramsLabel__EZ1Ql">Last updated:</span><time dateTime="2025-02-13T14:00:02.000Z" title="Thu, 13 Feb 2025 14:00:02 GMT">Feb 13, 2025</time></div></div></div></div><div class="ArticleLayout_component__PQSfq"><div class="ArticleLayout_container__DzQL2"><div class="ArticleLayout_body__WpQ6G"><div class="RichText_component__QP_2P"><div class="RichText_component__QP_2P"><section aria-labelledby="summary-box-label-XfayMaYie-MRrZ88uka7s" class="SummaryBox_component__5mRIN typo-block"><div aria-hidden="true" class="SummaryBox_title__uEvas" id="summary-box-label-XfayMaYie-MRrZ88uka7s"><span class="SummaryBox_titleIcon__LSqBv"><span class="BasicIcon_component__k0DF_ BasicIcon_summary__LWPgO"></span></span><span class="SummaryBox_titleContainer__whi9R"> 2024 SEO Trends in short</span></div><div class="SummaryBox_summary__t19s1"><div class="RichText_component__QP_2P"><p>Overall, the most important content marketing and SEO trends for 2024 center around creating valuable, comprehensive, human-first content that demonstrates expertise (think: E-E-A-T) while leveraging AI assistance and preparing for SGE to mitigate any potential organic traffic loss.</p><p>SEOs must adopt an always-on, agile approach and understand the big picture behind E-E-A-T to succeed in 2024 and beyond.</p><p>Content marketers must return to proven best practices, including quality over quantity, cross-channel content distribution, and accessibility prioritization, to future-proof content performance moving forward.</p></div></div></section><section aria-labelledby="toc-label-xfnEyhQrgs1150KQrW3vO" class="TableOfContents_component__qJWdK typo-block"><div aria-hidden="true" class="TableOfContents_title__xzcbl" id="toc-label-xfnEyhQrgs1150KQrW3vO">Table of Contents</div><div class="TableOfContents_summary__nIul6"><ul class="InPageNavigation_list__1HPTd"><li class="InPageNavigation_item__ehpgk"><a href="#what-is-the-future-of-seo-in-2024" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">What is the future of SEO in 2024?</span></span></a></li><li class="InPageNavigation_item__ehpgk"><a href="#top-seo-trends-and-predictions-to-prioritize-for-2024" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">Top SEO trends and predictions to prioritize for 2024</span></span></a></li><li class="InPageNavigation_item__ehpgk"><a href="#which-seo-trends-to-ignore-in-2024" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">Which SEO trends to ignore in 2024?</span></span></a></li><li class="InPageNavigation_item__ehpgk"><a href="#what-is-the-future-of-content-marketing-in-2024" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">What is the future of content marketing in 2024?</span></span></a></li><li class="InPageNavigation_item__ehpgk"><a href="#top-content-marketing-trends-and-predictions-to-prioritize-for-2024" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">Top content marketing trends and predictions to prioritize for 2024</span></span></a></li><li class="InPageNavigation_item__ehpgk"><a href="#whats-ahead-for-seo-and-content-marketing-in-2024" class="InPageNavigation_link__cCBUl"><span class="InPageNavigation_label__IZz8_"><span class="InPageNavigation_labelText__KH0Q9">What’s ahead for SEO and content marketing in 2024</span></span></a></li></ul></div></section><p>If there’s one thing we all know, it’s that there’s a constant—if not overwhelming—state of change within SEO and <span class="Term_component__tB36_"><dfn aria-labelledby="term-tooltip-FbmlTjqbahcDnrsJ0EZ83" class="Term_term__m2QVf" tabindex="0">content marketing</dfn><span class="Term_tooltip__8VNIW" id="term-tooltip-FbmlTjqbahcDnrsJ0EZ83"><span class="Term_tooltipBubble__muCRN"><span class="RichText_component__QP_2P"><strong>Content Marketing</strong><br/>Content marketing is a marketing discipline with the goal of increasing awareness and scope for products and brands in the desired target group with content published on the web and offline.<br/><a aria-disabled="false" class="Button_component__uDS4g Button_hasNeutralLook__v4ipF Button_isSmallOnMobile__al5co Button_isSmallOnTablet__uoNTj Button_isSmallOnDesktop__YvDTT" data-hoverable="true" href="/academy/glossary/content-marketing/"><span class="Button_icon__1ebjr"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightWhite__sLet5"></span></span><span class="Button_label__LTrFT">Learn more</span><span class="Button_icon__1ebjr"></span></a></span></span></span></span>. The rapid integration of AI combined with significant automation and software advancements over the last 12 months is enough to make any SEO, content, or digital marketer feel like they’re falling further behind by the day.</p><p>So, what is the future of SEO and content marketing in 2024? Contrary to what you may expect, both are trending toward a more human-first and user-centric approach powered by AI intelligence and collaboration.</p><p>We analyzed dozens of the most impactful content marketing and SEO trends for 2024 to provide you with predictions and recommendations that future-proof your digital strategies. Find out what steps to take now to develop a more sustainable SEO and content marketing strategy that will deliver reliable results and growth not just in 2024 but in the years ahead. (Plus, find out which trends you can ignore entirely.)</p><h2 class="RichTextHeading_heading__EC4rt" id="what-is-the-future-of-seo-in-2024"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#what-is-the-future-of-seo-in-2024" tabindex="-1"></a><strong>What is the future of SEO in 2024?</strong></h2><p>With Google's impending Search Generative Experience (SGE) potentially reshaping SEO and search as we know it, the emphasis on providing high-quality, comprehensive, experience-driven content has never been higher.</p><p>Simultaneously, Google is getting better at sniffing out the bad apples—AKA auto-generated and low-quality content.</p><p>To stay ahead of the curve, you'll need to adopt an agile, value-focused, user-centric mindset that keeps you one step ahead of future disruptions and Google's frequent algorithm updates.</p><p>Here are the 2024 SEO trends to prioritize to help you gain a competitive advantage and future-proof your efforts.</p><h2 class="RichTextHeading_heading__EC4rt" id="top-seo-trends-and-predictions-to-prioritize-for-2024"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#top-seo-trends-and-predictions-to-prioritize-for-2024" tabindex="-1"></a><strong>Top SEO trends and predictions to prioritize for 2024</strong></h2><h3 class="RichTextHeading_heading__EC4rt" id="1-the-sge-impact-on-seo-will-be-significant-prepare-now-or-risk-everything"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#1-the-sge-impact-on-seo-will-be-significant-prepare-now-or-risk-everything" tabindex="-1"></a><strong>1. The SGE impact on SEO will be significant. Prepare now or risk everything.</strong></h3><p>The truth about Google’s SGE is that no one knows when it will launch and what it will look like when it does. However, we are seeing signs that the launch could be coming soon, as Google has <a href="https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">started showing AI-generated answers from SGE for all users</span><span class="visually-hidden"> </span></a> on a small percentage of search queries.</p><p>SGE could drastically reshape SERPs, SEO as a whole, and user behavior by providing in-depth, far-reaching answers that don’t require a click-through to the source website. Or, it could launch in a scaled-down version that users rely on for quick answers, similar to how rich <span class="Term_component__tB36_"><dfn aria-labelledby="term-tooltip-C3MkOW8vqNMkRVlNwm9Fw" class="Term_term__m2QVf" tabindex="0">search result</dfn><span class="Term_tooltip__8VNIW" id="term-tooltip-C3MkOW8vqNMkRVlNwm9Fw"><span class="Term_tooltipBubble__muCRN"><span class="RichText_component__QP_2P"><strong>Search Result</strong><br/>Search results refer to the list created by search engines in response to a query.<br/><a aria-disabled="false" class="Button_component__uDS4g Button_hasNeutralLook__v4ipF Button_isSmallOnMobile__al5co Button_isSmallOnTablet__uoNTj Button_isSmallOnDesktop__YvDTT" data-hoverable="true" href="/academy/glossary/search-result/"><span class="Button_icon__1ebjr"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightWhite__sLet5"></span></span><span class="Button_label__LTrFT">Learn more</span><span class="Button_icon__1ebjr"></span></a></span></span></span></span> types, like Answer Box and People Also Ask, already function.</p><figure aria-label="Embedded quote" class="Quote_component__z7V4u typo-block"><div aria-hidden="true" class="Quote_avatar__gk8z5"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Patrick Reinhart, VP, Services and Thought Leadership, [object Object]" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="Quote_content__SEJ2p"><blockquote class="Quote_blockquote__3QKu9 Quote_englishQuotationMarks__1EgR2"><p>Regardless of when SGE launches, it’s irresponsible not to prepare now.</p></blockquote><figcaption class="Quote_caption__dNL4P"><span class="Quote_socialLinks__mHOQv"><span><a href="https://www.linkedin.com/in/patrickreinhart/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></span></span><strong class="Quote_author__bxaUq">Patrick Reinhart, </strong><span>VP, Services and Thought Leadership, </span><span><a class="StandaloneLink_component__zcHIq" href="https://www.conductor.com/"><span class="StandaloneLink_link__PTAsD">Conductor</span></a></span></figcaption></div></figure><p>It’s easy to spiral about the potential effects of SGE on organic traffic given the forecasted surge of zero-click searches, but you should focus on identifying which steps to take now to optimize your website for an AI-powered search experience.</p><h4 class="RichTextHeading_heading__EC4rt" id="how-to-prepare-for-sge"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#how-to-prepare-for-sge" tabindex="-1"></a><strong>How to prepare for SGE:</strong></h4><ul><li>Be cautious about believing any in-depth SGE SERP analyses or reports that claim to know exactly which pages SGE pulls results from and why.<ul><li>There’s too much unknown right now to have a complete understanding of SGE. We won’t have reliable answers until SGE fully leaves Google Search Labs, and we can analyze the impact on SERPs for all users over a longer period.</li></ul></li><li>That being said, ensuring your site leverages structured data effectively, follows the latest SEO best practices, and is optimized for discoverability, crawlability, and indexability can give you a headstart.<ul><li>Download our <a class="Link_component__z2xEn" href="/academy/search-generative-experience/"><span class="Link_link__oR4X_">SGE checklist</span></a> to get your site and content as AI-ready as possible.</li><li>If you need additional help, <a class="Link_component__z2xEn" href="/lp/ai-readiness-assessment/"><span class="Link_link__oR4X_">request a free AI-readiness website assessment</span></a> to get a baseline of current performance and identify areas of opportunity.</li></ul></li></ul><h3 class="RichTextHeading_heading__EC4rt" id="2-expect-organic-traffic-to-decrease-when-sge-launches"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#2-expect-organic-traffic-to-decrease-when-sge-launches" tabindex="-1"></a><strong>2. Expect organic traffic to decrease (*when SGE launches).</strong></h3><p>Yes, it’s true that if SGE is officially launched in its current iteration, then websites may experience a decrease in organic traffic.</p><p>But, searches leading to a click will remain the same. Why? People will click through to a website page less often but search more often, so essentially, the numbers even out.</p><p>The one caveat is that some industries will get hit harder than others. Especially those with content that is easily answered by SGE and doesn’t require a click to the website for additional information or context.</p><ul><li>If this is a concern for you, consider a targeted strategy centered on the historical optimization of older, evergreen pages. Offset a potential dip in traffic and better align with a human-first SEO content strategy by investing in and expanding evergreen content so it’s richer, expertise-driven, and solves a problem (the more in-depth, the better!) for your audience.</li></ul><h3 class="RichTextHeading_heading__EC4rt" id="3-e-e-a-t-has-never-been-more-important-but-you-have-to-understand-what-it-actually-means-to-achieve-future-seo-success"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#3-e-e-a-t-has-never-been-more-important-but-you-have-to-understand-what-it-actually-means-to-achieve-future-seo-success" tabindex="-1"></a><strong>3. E-E-A-T has never been more important. But you have to understand what it actually means to achieve future SEO success.</strong></h3><p>E-E-A-T is everywhere you look. While it’s important, what’s more important is understanding what it means and how it should inform your strategy. To do that, you have to understand the bigger picture.</p><figure aria-label="Embedded quote" class="Quote_component__z7V4u typo-block"><div aria-hidden="true" class="Quote_avatar__gk8z5"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Steven van Vessum, Director of Organic Marketing, [object Object]" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="Quote_content__SEJ2p"><blockquote class="Quote_blockquote__3QKu9 Quote_englishQuotationMarks__1EgR2"><p><strong>E-E-A-T is a guide, not a ranking signal.</strong> It’s not five boxes you can check to be E-E-A-T approved. Box-checking will set you up for failure. If you understand the overall concept, what it entails, and what’s attached to it, you’ll be better positioned for success in 2024.</p></blockquote><figcaption class="Quote_caption__dNL4P"><span class="Quote_socialLinks__mHOQv"><span><a href="https://www.linkedin.com/in/stevenvanvessum/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></span><span><a href="https://twitter.com/stevenvvessum" class="SocialButton_component__2DTHi" target="ck_popup" title="X"><span class="SocialIcon_component__l5yxj SocialIcon_X__k19Lz SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">X</span></a></span></span><strong class="Quote_author__bxaUq">Steven van Vessum, </strong><span>Director of Organic Marketing, </span><span><a class="StandaloneLink_component__zcHIq" href="https://www.conductor.com/"><span class="StandaloneLink_link__PTAsD">Conductor</span></a></span></figcaption></div></figure><p>For example, <a class="Link_component__z2xEn" href="/blog/august-2022-google-helpful-content-update-new-result-type/"><span class="Link_link__oR4X_">Google’s helpful content update last year</span></a> is rooted in the E-E-A-T guidelines and is a part of a broader effort by Google to implement higher standards when assessing the quality and credibility of content.</p><figure aria-label="Embedded quote" class="Quote_component__z7V4u typo-block"><div aria-hidden="true" class="Quote_avatar__gk8z5"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Jordan Mazza, SEO Specialist, [object Object]" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/40b20d178d4453f9329f76690d392195a5141f16-2950x3285.jpg?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/40b20d178d4453f9329f76690d392195a5141f16-2950x3285.jpg?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/40b20d178d4453f9329f76690d392195a5141f16-2950x3285.jpg?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/40b20d178d4453f9329f76690d392195a5141f16-2950x3285.jpg?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="Quote_content__SEJ2p"><blockquote class="Quote_blockquote__3QKu9 Quote_englishQuotationMarks__1EgR2"><p>E-E-A-T is about <strong>earning your place</strong> at the top of the search engine results page. By following Google's guidelines and providing the highest-quality content to users, you are proving to Google that your site deserves to rank highly.</p><p>In the age of AI, it’s more important than ever to build trust and humanize your content with first-hand, personal experience... Multiple Google system updates are creating extreme visibility fluctuations for sites across a variety of industries, <strong>but</strong> <strong>the sites that best demonstrate lived experience</strong>—along with expertise, authoritativeness, and trustworthiness—<strong>are the ones left standing</strong>.</p></blockquote><figcaption class="Quote_caption__dNL4P"><span class="Quote_socialLinks__mHOQv"><span><a href="https://www.linkedin.com/in/jordanmazza/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></span></span><strong class="Quote_author__bxaUq">Jordan Mazza, </strong><span>SEO Specialist, </span><span><a href="https://www.amsivedigital.com/" class="StandaloneLink_component__zcHIq" rel="noopener" target="_blank"><span class="StandaloneLink_link__PTAsD">Amsive Digital</span><span class="visually-hidden"> (opens in a new tab)</span></a></span></figcaption></div></figure><p>Now is the time to take a crash course on all things E-E-A-T so you can adopt this new mindset and adapt SEO and content strategies accordingly.</p><section aria-labelledby="highlight-box-label-hpgaTSBF2h-jR2u6mmb2h" class="HighlightBox_component__pm9wq typo-block"><div aria-hidden="true" class="HighlightBox_icon__EKvEa"><span class="ColorfulIcon_component__smwLg ColorfulIcon_resource__JCT8y" style="height:64px;width:64px"></span></div><div aria-hidden="true" class="HighlightBox_title__6LAtS" id="highlight-box-label-hpgaTSBF2h-jR2u6mmb2h">Useful resources</div><div class="HighlightBox_text__MRXKB"><div class="RichText_component__QP_2P"><p>Consider these your go-to resources on E-E-A-T and how to adapt your SEO content strategy accordingly.</p><ul><li>Lily Ray’s <a href="https://lilyray.nyc/e-a-t-expertise-authoritativeness-trustworthiness/" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">E-E-A-T Resource Roundup</span><span class="visually-hidden"> </span></a>, including FAQs, helpful videos, definitions, additional articles, podcasts, and more</li><li>Amsive’s <a href="https://www.amsive.com/insights/seo/google-e-e-a-t-how-to-add-experience-and-improve-your-seo-content/" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">How to Add “Experience” and Improve Your SEO Content</span><span class="visually-hidden"> </span></a> article</li></ul></div></div></section><div class="typo-block"><span class="ContentImage_component__QLSNW"><span class="ContentImage_image__1RfoQ ContentImage_bordered__fmsqa"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><source height="143" media="only screen and (min-width:73.0625em)" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=856&h=143&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=856&h=143&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=856&h=143&dpr=2&q=95&auto=format 2x " width="856"/><source height="129" media="only screen and (min-width:40.0625em)" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=776&h=129&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=776&h=129&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=776&h=129&dpr=2&q=95&auto=format 2x " width="776"/><source height="106" media="only screen" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=636&h=106&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=636&h=106&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=636&h=106&dpr=2&q=95&auto=format 2x " width="636"/><img decoding="async" height="143" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=856&h=143&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=856&h=143&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=856&h=143&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png?fit=min&w=856&h=143&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAADCAIAAAAcOLh5AAAACXBIWXMAABcRAAAXEQHKJvM/AAAAp0lEQVQImS3NzQqCMAAAYG/hT6VpZjoIvdQx6K1calP3p9ucKXWI3jmQ4Lt/xrpgh0YBMsZYx1gnWAMyJnhMWh23OmqUV3UmJKucmJCaOXEgBVhf5NtHvbGtOCA643PK5pRNGZ//2JSy6USfcTt4Vefc2abgbtkd2+E6fm7zd4+EYUG6q/o9kgGSIRJhrRYyrEVYiwAJ/yHckttLa0MaNeosXgBrKyc/Flg9v1nk8a0AAAAASUVORK5CYII=);background-size:cover" width="856"/></picture></span></span></span></div><h2 class="RichTextHeading_heading__EC4rt" id="which-seo-trends-to-ignore-in-2024"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#which-seo-trends-to-ignore-in-2024" tabindex="-1"></a><strong>Which SEO trends to ignore in 2024?</strong></h2><p>Now, to the fun part: which SEO trends you can ignore entirely.</p><h3 class="RichTextHeading_heading__EC4rt" id="1-voice-search"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#1-voice-search" tabindex="-1"></a><strong>1. Voice search.</strong></h3><p>Simply put, if voice search were going to “happen” in the way it’s been predicted to within search, it would’ve already happened.</p><p>Despite the predictions year after year that this is the time voice search will change SEO, it never comes to fruition. We’re all still typing in most of our searches ourselves, even with virtual assistants on our phones. Voice searches will be used for easily answered queries like weather forecasts, but the rest of our answers will come from typing in questions on search engines the old-fashioned way.</p><p>At the end of the day, if it can’t be measured, how important can it be?</p><h3 class="RichTextHeading_heading__EC4rt" id="2-evolving-search-ranking-factors"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#2-evolving-search-ranking-factors" tabindex="-1"></a><strong>2. Evolving search ranking factors.</strong></h3><p>Ignore ranking factors. Yes, we said it.</p><p>You need to focus on the bigger picture, like concepts such as E-E-A-T. You’re thinking too small when you limit your SEO strategy to <span class="Term_component__tB36_"><dfn aria-labelledby="term-tooltip-Yu01Nhla03edIPXQzPqZw" class="Term_term__m2QVf" tabindex="0">ranking factor</dfn><span class="Term_tooltip__8VNIW" id="term-tooltip-Yu01Nhla03edIPXQzPqZw"><span class="Term_tooltipBubble__muCRN"><span class="RichText_component__QP_2P"><strong>Ranking Factor</strong><br/>The term “Ranking Factors” describes the criteria applied by search engines when evaluating web pages in order to compile the rankings of their search results. Ranking factors can relate to a website’s content, technical implementation, user signals, backlink profile or any other features the search engine considers relevant. Understanding ranking factors is a prerequisite for effective search engine optimization.<br/><a aria-disabled="false" class="Button_component__uDS4g Button_hasNeutralLook__v4ipF Button_isSmallOnMobile__al5co Button_isSmallOnTablet__uoNTj Button_isSmallOnDesktop__YvDTT" data-hoverable="true" href="/academy/glossary/ranking-factor/"><span class="Button_icon__1ebjr"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightWhite__sLet5"></span></span><span class="Button_label__LTrFT">Learn more</span><span class="Button_icon__1ebjr"></span></a></span></span></span></span> alignment. Google’s ranking factors are almost entirely ML-driven at this point, so this mindset of tracking and focusing exclusively on <span class="Term_component__tB36_"><dfn aria-labelledby="term-tooltip--2sVuOYQcWKifxYSqxulm" class="Term_term__m2QVf" tabindex="0">search engine</dfn><span class="Term_tooltip__8VNIW" id="term-tooltip--2sVuOYQcWKifxYSqxulm"><span class="Term_tooltipBubble__muCRN"><span class="RichText_component__QP_2P"><strong>Search Engine</strong><br/>A search engine is a website through which users can search internet content.<br/><a aria-disabled="false" class="Button_component__uDS4g Button_hasNeutralLook__v4ipF Button_isSmallOnMobile__al5co Button_isSmallOnTablet__uoNTj Button_isSmallOnDesktop__YvDTT" data-hoverable="true" href="/academy/glossary/search-engine/"><span class="Button_icon__1ebjr"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightWhite__sLet5"></span></span><span class="Button_label__LTrFT">Learn more</span><span class="Button_icon__1ebjr"></span></a></span></span></span></span> ranking factors is something all SEOs and marketers need to move away from.</p><h2 class="RichTextHeading_heading__EC4rt" id="what-is-the-future-of-content-marketing-in-2024"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#what-is-the-future-of-content-marketing-in-2024" tabindex="-1"></a><strong>What is the future of content marketing in 2024?</strong></h2><p>The future of content is largely centered around returning to tried-and-true best practices, with a renewed focus on content quality and increasing productivity and efficiency within workflows through AI.</p><p>However, a return to the basics still requires a nuanced approach, especially with the implications of AI-generated content, the unknown impact of Google’s SGE, and the challenges of capturing attention in a digital world inundated with low-quality content.</p><p>Prioritize the following 2024 content marketing trends to break through the content noise and produce content that converts at scale.</p><h2 class="RichTextHeading_heading__EC4rt" id="top-content-marketing-trends-and-predictions-to-prioritize-for-2024"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#top-content-marketing-trends-and-predictions-to-prioritize-for-2024" tabindex="-1"></a><strong>Top content marketing trends and predictions to prioritize for 2024</strong></h2><h3 class="RichTextHeading_heading__EC4rt" id="1-ai-shifts-from-center-stage-to-a-supporting-role-within-content-workflows"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#1-ai-shifts-from-center-stage-to-a-supporting-role-within-content-workflows" tabindex="-1"></a><strong>1. AI shifts from center-stage to a supporting role within content workflows.</strong></h3><p>AI won’t, in fact, be writing all of your content.</p><p>2023 was all about the hype of generative AI advancements, with everyone calling it the end of human writers, given the tech could generate all types of content.</p><p>But as we learned from brands who jumped on the auto-generated content bandwagon—looking at you, <a href="https://futurism.com/sports-illustrated-ai-generated-writers" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">Sports Illustrated</span><span class="visually-hidden"> </span></a>—and the clear message sent by Google in the <a href="https://www.linkedin.com/posts/kirstyfin_seo-googleupdate-marketing-activity-7171074245698007041-p627/?utm_source=share&utm_medium=member_desktop" class="Link_component__z2xEn Link_isExternal__VsYm0" rel="noopener" target="_blank"><span class="Link_link__oR4X_">recent March 2024 core update</span><span class="visually-hidden"> </span></a>, AI can’t replace the intrinsic humanness needed to create quality, long-form content, and search engines will penalize sites that try to sneak AI content through.</p><p>Instead, <a class="Link_component__z2xEn" href="/academy/optimize-content-with-ai/"><span class="Link_link__oR4X_">AI should be integrated into content creation workflows</span></a> to reduce the most time-intensive aspects, including topic ideation, <span class="Term_component__tB36_"><dfn aria-labelledby="term-tooltip-jtXg9R_gs5E3gfC_373wB" class="Term_term__m2QVf" tabindex="0">keyword</dfn><span class="Term_tooltip__8VNIW" id="term-tooltip-jtXg9R_gs5E3gfC_373wB"><span class="Term_tooltipBubble__muCRN"><span class="RichText_component__QP_2P"><strong>Keyword</strong><br/>A keyword is what users write into a search engine when they want to find something specific.<br/><a aria-disabled="false" class="Button_component__uDS4g Button_hasNeutralLook__v4ipF Button_isSmallOnMobile__al5co Button_isSmallOnTablet__uoNTj Button_isSmallOnDesktop__YvDTT" data-hoverable="true" href="/academy/glossary/keyword/"><span class="Button_icon__1ebjr"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightWhite__sLet5"></span></span><span class="Button_label__LTrFT">Learn more</span><span class="Button_icon__1ebjr"></span></a></span></span></span></span> research, content outline generation, content promotion, and optimization.</p><figure aria-label="Embedded quote" class="Quote_component__z7V4u typo-block"><div aria-hidden="true" class="Quote_avatar__gk8z5"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Nick Gallagher, Sr. SEO Strategy Director, [object Object]" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/f676804d82ac7e69475b678b81721a44f320201d-321x321.jpg?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/f676804d82ac7e69475b678b81721a44f320201d-321x321.jpg?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/f676804d82ac7e69475b678b81721a44f320201d-321x321.jpg?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/f676804d82ac7e69475b678b81721a44f320201d-321x321.jpg?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="Quote_content__SEJ2p"><blockquote class="Quote_blockquote__3QKu9 Quote_englishQuotationMarks__1EgR2"><p>AI is a tool, not a replacement.</p></blockquote><figcaption class="Quote_caption__dNL4P"><span class="Quote_socialLinks__mHOQv"><span><a href="https://www.linkedin.com/in/nick-gallagher/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></span></span><strong class="Quote_author__bxaUq">Nick Gallagher, </strong><span>Sr. SEO Strategy Director, </span><span><a class="StandaloneLink_component__zcHIq" href="https://www.conductor.com/"><span class="StandaloneLink_link__PTAsD">Conductor</span></a></span></figcaption></div></figure><p>If 2023 was hype, 2024 is strategy. AI is your content collaborator. It’s up to content marketers and teams to get strategic about when and where to use it to increase efficiency, speed up content creation, and expand the reach of content, so they can focus more time on the human elements AI can’t replicate.</p><section aria-labelledby="highlight-box-label-XeOmGCa5_y5g8HV25famQ" class="HighlightBox_component__pm9wq typo-block undefined"><div aria-hidden="true" class="HighlightBox_icon__EKvEa"><span class="ColorfulIcon_component__smwLg ColorfulIcon_enlightening__qRKX_" style="height:64px;width:64px"></span></div><div aria-hidden="true" class="HighlightBox_title__6LAtS" id="highlight-box-label-XeOmGCa5_y5g8HV25famQ">Pro tip</div><div class="HighlightBox_text__MRXKB"><div class="RichText_component__QP_2P"><p>It’s important to keep in mind that Google isn’t against using AI within content creation processes. You can—and should—leverage it to increase efficiencies and create human-first, high-quality content. What you will get penalized for is content written entirely by AI.</p><ul><li>Download the <a class="Link_component__z2xEn" href="/academy/optimize-content-with-ai/"><span class="Link_link__oR4X_">Optimizing Content Workflows with AI Guide</span></a> to learn how to leverage it the right way.</li></ul></div></div></section><h3 class="RichTextHeading_heading__EC4rt" id="2-quality-quantity-remains-true-prioritize-leveraging-trust-and-experience-within-content-to-improve-quality"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#2-quality-quantity-remains-true-prioritize-leveraging-trust-and-experience-within-content-to-improve-quality" tabindex="-1"></a><strong>2. Quality > quantity remains true. Prioritize leveraging trust and experience within content to improve quality.</strong></h3><p>We’ve said it before, and we’ll say it again, and again, and again. More content ≠ Higher <span class="Term_component__tB36_"><dfn aria-labelledby="term-tooltip-Yb8pC036b6_K4LsTpSBrQ" class="Term_term__m2QVf" tabindex="0">rankings</dfn><span class="Term_tooltip__8VNIW" id="term-tooltip-Yb8pC036b6_K4LsTpSBrQ"><span class="Term_tooltipBubble__muCRN"><span class="RichText_component__QP_2P"><strong>Rankings</strong><br/>Rankings in SEO refers to a website’s position in the search engine results page.<br/><a aria-disabled="false" class="Button_component__uDS4g Button_hasNeutralLook__v4ipF Button_isSmallOnMobile__al5co Button_isSmallOnTablet__uoNTj Button_isSmallOnDesktop__YvDTT" data-hoverable="true" href="/academy/glossary/rankings/"><span class="Button_icon__1ebjr"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightWhite__sLet5"></span></span><span class="Button_label__LTrFT">Learn more</span><span class="Button_icon__1ebjr"></span></a></span></span></span></span>. It’s all about your content quality.</p><p>Users are being bombarded with low-quality, auto-generated content. They want content created for humans by humans with proven experience in solving their specific problems. For 2024, building trust and leveraging first-hand experience will be the core differentiators that determine content success.</p><div class="typo-block"><span class="ContentImage_component__QLSNW"><span class="ContentImage_image__1RfoQ ContentImage_bordered__fmsqa"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><source height="143" media="only screen and (min-width:73.0625em)" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=856&h=143&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=856&h=143&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=856&h=143&dpr=2&q=95&auto=format 2x " width="856"/><source height="129" media="only screen and (min-width:40.0625em)" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=776&h=129&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=776&h=129&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=776&h=129&dpr=2&q=95&auto=format 2x " width="776"/><source height="106" media="only screen" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=636&h=106&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=636&h=106&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=636&h=106&dpr=2&q=95&auto=format 2x " width="636"/><img decoding="async" height="143" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=856&h=143&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=856&h=143&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=856&h=143&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/9ee375db3bf180819d5963c8062b55c13e6ed45f-3125x521.png?fit=min&w=856&h=143&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAADCAIAAAAcOLh5AAAACXBIWXMAABcRAAAXEQHKJvM/AAAAqklEQVQImSXL2QqCQBQAUB/LjTKEQkNKo6CFoK/K3Wr0zozZNF1a6Z9DOu9HMWJwiPAZBgx9hj7FCUUPpFdJD+QEbh5I+3DWE9AzqqVUj8ElYnF+DAqumAmdUlyJ11q8N+K9bJ4+w3b+M8MxyH7OtbgyU9rL2Oh42V4/O/zaRa1oUeUQETAMOM5426ycGzHoERgpWKfGIhc1gc6edEOiRuXw0Mzru0uEGpY/2zs/Q35Uv+AAAAAASUVORK5CYII=);background-size:cover" width="856"/></picture></span></span></span></div><h2 class="RichTextHeading_heading__EC4rt" id="whats-ahead-for-seo-and-content-marketing-in-2024"><a aria-hidden="true" class="RichTextHeading_anchorLink__pIgqi" href="#whats-ahead-for-seo-and-content-marketing-in-2024" tabindex="-1"></a><strong>What’s ahead for SEO and content marketing in 2024</strong></h2><p>The future of SEO and content marketing is pivoting towards a more user-centric, human-first, and expertise-driven approach. Optimizing for Google's potential Search Generative Experience (SGE), doubling down on content quality over quantity, creating accessible, value-focused content that demonstrates E-E-A-T, and leveraging AI as a supporting tool rather than a content creation generator will be core objectives to achieving sustainable success in 2024 and the coming years.</p><div class="typo-block"><span class="ContentImage_component__QLSNW"><span class="ContentImage_image__1RfoQ ContentImage_bordered__fmsqa"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><source height="371" media="only screen and (min-width:73.0625em)" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=856&h=371&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=856&h=371&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=856&h=371&dpr=2&q=95&auto=format 2x " width="856"/><source height="336" media="only screen and (min-width:40.0625em)" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=776&h=336&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=776&h=336&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=776&h=336&dpr=2&q=95&auto=format 2x " width="776"/><source height="275" media="only screen" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=636&h=275&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=636&h=275&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=636&h=275&dpr=2&q=95&auto=format 2x " width="636"/><img decoding="async" height="371" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=856&h=371&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=856&h=371&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=856&h=371&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/0452fc42409d2e832813b8400781abd0838d58e1-3125x1353.png?fit=min&w=856&h=371&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,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);background-size:cover" width="856"/></picture></span></span></span></div><section aria-describedby="call-to-action-description-pevQyYBcTgltDrCnXcx19" aria-labelledby="call-to-action-label-anSsqqcesHleR02QQnzIK" class="CallToActionBox_component__c2fX_ typo-block"><div aria-hidden="true" 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AuthorsBlock_isStretchable__m_rmX" data-testid="authors-list" role="list"><div class="AuthorsBlock_author__7SEsL" role="listitem"><div aria-hidden="true" class="AuthorsBlock_avatar__jyApi"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Shannon Vize" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/bde57d59c377cf4297300ba4181a876520044f2d-300x290.jpg?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/bde57d59c377cf4297300ba4181a876520044f2d-300x290.jpg?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/bde57d59c377cf4297300ba4181a876520044f2d-300x290.jpg?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/bde57d59c377cf4297300ba4181a876520044f2d-300x290.jpg?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/jpeg;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="AuthorsBlock_content__0LSib"><div class="AuthorsBlock_name__CH8av">Shannon Vize</div><div class="AuthorsBlock_about__brgMm">Shannon is the Sr. Content Marketing Manager at Conductor. She believes all writing—from long-form to social copy—is an opportunity to educate, connect, and inspire. Her passion lies in articulating Conductor’s brand voice and creating content that helps people. Shannon also serves as the Communications Chair of the Women of Conductor Resource Group. She is passionate about creating an inclusive and diverse work environment and helping support women in business and beyond.</div><div class="AuthorsBlock_link__A76q9"><a class="StandaloneLink_component__zcHIq" href="/about/shannon-vize/"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Read Shannon's bio</span></a></div><div aria-label="Author's profiles on social networks" class="AuthorsBlock_socialNetworks__tcad9"><div class="ButtonsGroup_component__bId9E"><div class="ButtonsGroup_button__p9a2o"><a href="https://www.linkedin.com/in/shannonvize/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></div></div></div></div></div><div class="AuthorsBlock_author__7SEsL" role="listitem"><div aria-hidden="true" class="AuthorsBlock_avatar__jyApi"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Steven van Vessum" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/d620adbfe9e9395fae2e2ac9089b074947c25589-585x585.jpg?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/jpeg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wAARCAAUABQDASIAAhEBAxEB/8QAGAABAAMBAAAAAAAAAAAAAAAAAAQFBgf/xAAlEAACAgICAQMFAQAAAAAAAAACAwEEAAUGERITIWEHIjFCUXH/xAAWAQEBAQAAAAAAAAAAAAAAAAADBAX/xAAeEQACAgEFAQAAAAAAAAAAAAAAAQIDEgQRFCExQf/aAAwDAQACEQMRAD8A5IG+3u43FcXQYA0/CRGf5mz5TqX6zWHcBlcfRiDlYF5H3/uRtPf1zt7WbMCi0bZ9OJHqPKfjI3JCTF1iNmwIBjCBpB9sxOSW6V9LH0el1uMsvhjz5XZtFLW2jWU/qMYyJZ1OmTYasmWj6KeiCR6mMYXCqXgOTK3j1lrOR68jYUzDx/M/Obn6v11LO+wB8Ti2PvHyOMZuSfQUFsXPGtTr7OhotfUSbCVHZSPvOMYyFiH/2Q==);background-size:cover" width="100"/></picture></span></div></div><div class="AuthorsBlock_content__0LSib"><div class="AuthorsBlock_name__CH8av">Steven van Vessum</div><div class="AuthorsBlock_about__brgMm">Steven is Conductor's Director of Organic Marketing. This means he's involved in everything SEO, Content Marketing and Community related. Right where he wants to be. He gets a huge kick out of letting websites rank and loves to talk SEO, Content Marketing and Growth.</div><div class="AuthorsBlock_link__A76q9"><a class="StandaloneLink_component__zcHIq" href="/about/steven-vanvessum/"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Read Steven's bio</span></a></div><div aria-label="Author's profiles on social networks" class="AuthorsBlock_socialNetworks__tcad9"><div class="ButtonsGroup_component__bId9E"><div class="ButtonsGroup_button__p9a2o"><a href="https://www.linkedin.com/in/stevenvanvessum/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></div><div class="ButtonsGroup_button__p9a2o"><a href="https://twitter.com/stevenvvessum" class="SocialButton_component__2DTHi" target="ck_popup" title="X"><span class="SocialIcon_component__l5yxj SocialIcon_X__k19Lz SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">X</span></a></div></div></div></div></div><div class="AuthorsBlock_author__7SEsL" role="listitem"><div aria-hidden="true" class="AuthorsBlock_avatar__jyApi"><div class="Avatar_component__Fouz1"><span class="ImagePrimitive_component__oNsQj"><picture class="ImagePrimitive_picture__04pMt"><img alt="Patrick Reinhart" decoding="async" height="100" loading="lazy" src="https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=1&q=95" srcSet=" https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=1&q=95&auto=format 1x, https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=1.5&q=95&auto=format 1.5x, https://cdn.sanity.io/images/tkl0o0xu/production/9bc72298b24ad01b732de4c3376f79546d20f81c-3542x3542.png?fit=min&w=100&h=100&dpr=2&q=95&auto=format 2x " style="background-image:url(data:image/png;base64,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);background-size:cover" width="100"/></picture></span></div></div><div class="AuthorsBlock_content__0LSib"><div class="AuthorsBlock_name__CH8av">Patrick Reinhart</div><div class="AuthorsBlock_about__brgMm">Patrick is the VP of Services and Thought Leadership at Conductor, Inc. He is a passionate digital marketing professional with over 17 years experience in the SEO space. For over a decade, he has had the opportunity to help clients grow their organic footprint and overall digital experience.</div><div class="AuthorsBlock_link__A76q9"><a class="StandaloneLink_component__zcHIq" href="/about/patrick-reinhart/"><span class="StandaloneLink_icon__40Dj_"><span class="ArrowIcon_component__cJFOX ArrowIcon_rightInBlackCircle__iSqZl"></span></span><span class="StandaloneLink_link__PTAsD">Read Patrick's bio</span></a></div><div aria-label="Author's profiles on social networks" class="AuthorsBlock_socialNetworks__tcad9"><div class="ButtonsGroup_component__bId9E"><div class="ButtonsGroup_button__p9a2o"><a href="https://www.linkedin.com/in/patrickreinhart/" class="SocialButton_component__2DTHi" target="ck_popup" title="LinkedIn"><span class="SocialIcon_component__l5yxj SocialIcon_LinkedIn__UW302 SocialIcon_isLight__Nd9oo" style="height:20px;width:20px">LinkedIn</span></a></div></div></div></div></div></div></div><div class=""><div 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2024\"}]}]}],false]}],[\"$\",\"li\",\"navigation-list-item-5\",{\"className\":\"InPageNavigation_item__ehpgk\",\"children\":[[\"$\",\"a\",null,{\"data-testid\":\"$undefined\",\"href\":\"#whats-ahead-for-seo-and-content-marketing-in-2024\",\"className\":\"InPageNavigation_link__cCBUl\",\"children\":[\"$\",\"span\",null,{\"className\":\"InPageNavigation_label__IZz8_\",\"children\":[\"$\",\"span\",null,{\"className\":\"InPageNavigation_labelText__KH0Q9\",\"children\":\"What’s ahead for SEO and content marketing in 2024\"}]}]}],false]}]]}]}]]}]],[[\"$\",\"p\",null,{\"children\":[\"If there’s one thing we all know, it’s that there’s a constant—if not overwhelming—state of change within SEO and \",\"$L3b\",\". The rapid integration of AI combined with significant automation and software advancements over the last 12 months is enough to make any SEO, content, or digital marketer feel like they’re falling further behind by the day.\"]}],[\"$\",\"p\",null,{\"children\":[\"So, what is the future of SEO and content marketing in 2024? Contrary to what you may expect, both are trending toward a more human-first and user-centric approach powered by AI intelligence and collaboration.\"]}],[\"$\",\"p\",null,{\"children\":[\"We analyzed dozens of the most impactful content marketing and SEO trends for 2024 to provide you with predictions and recommendations that future-proof your digital strategies. Find out what steps to take now to develop a more sustainable SEO and content marketing strategy that will deliver reliable results and growth not just in 2024 but in the years ahead. (Plus, find out which trends you can ignore entirely.)\"]}],[\"$\",\"h2\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"what-is-the-future-of-seo-in-2024\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#what-is-the-future-of-seo-in-2024\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"What is the future of SEO in 2024?\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"With Google's impending Search Generative Experience (SGE) potentially reshaping SEO and search as we know it, the emphasis on providing high-quality, comprehensive, experience-driven content has never been higher.\"]}],[\"$\",\"p\",null,{\"children\":[\"Simultaneously, Google is getting better at sniffing out the bad apples—AKA auto-generated and low-quality content.\"]}],[\"$\",\"p\",null,{\"children\":[\"To stay ahead of the curve, you'll need to adopt an agile, value-focused, user-centric mindset that keeps you one step ahead of future disruptions and Google's frequent algorithm updates.\"]}],[\"$\",\"p\",null,{\"children\":[\"Here are the 2024 SEO trends to prioritize to help you gain a competitive advantage and future-proof your efforts.\"]}],[\"$\",\"h2\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"top-seo-trends-and-predictions-to-prioritize-for-2024\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#top-seo-trends-and-predictions-to-prioritize-for-2024\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"Top SEO trends and predictions to prioritize for 2024\"]}]]]}],[\"$\",\"h3\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"1-the-sge-impact-on-seo-will-be-significant-prepare-now-or-risk-everything\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#1-the-sge-impact-on-seo-will-be-significant-prepare-now-or-risk-everything\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"1. The SGE impact on SEO will be significant. Prepare now or risk everything.\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"The truth about Google’s SGE is that no one knows when it will launch and what it will look like when it does. However, we are seeing signs that the launch could be coming soon, as Google has \",[\"$\",\"a\",null,{\"data-testid\":\"$undefined\",\"href\":\"https://searchengineland.com/google-starts-testing-ai-overviews-from-sge-in-main-google-search-interface-438680\",\"className\":\"Link_component__z2xEn Link_isExternal__VsYm0\",\"download\":null,\"onClick\":\"$undefined\",\"rel\":\"noopener\",\"target\":\"_blank\",\"children\":[\"$undefined\",[\"$\",\"span\",null,{\"className\":\"Link_link__oR4X_\",\"children\":[\"started showing AI-generated answers from SGE for all users\"]}],[\"$\",\"span\",null,{\"className\":\"visually-hidden\",\"children\":[\" \",\"$undefined\"]}],\"$undefined\"]}],\" on a small percentage of search queries.\"]}],[\"$\",\"p\",null,{\"children\":[\"SGE could drastically reshape SERPs, SEO as a whole, and user behavior by providing in-depth, far-reaching answers that don’t require a click-through to the source website. Or, it could launch in a scaled-down version that users rely on for quick answers, similar to how rich \",\"$L3c\",\" types, like Answer Box and People Also Ask, already function.\"]}],\"$L3d\",[\"$\",\"p\",null,{\"children\":[\"It’s easy to spiral about the potential effects of SGE on organic traffic given the forecasted surge of zero-click searches, but you should focus on identifying which steps to take now to optimize your website for an AI-powered search experience.\"]}],[\"$\",\"h4\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"how-to-prepare-for-sge\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#how-to-prepare-for-sge\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"How to prepare for SGE:\"]}]]]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"children\":[\"Be cautious about believing any in-depth SGE SERP analyses or reports that claim to know exactly which pages SGE pulls results from and why.\",[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"children\":[\"There’s too much unknown right now to have a complete understanding of SGE. We won’t have reliable answers until SGE fully leaves Google Search Labs, and we can analyze the impact on SERPs for all users over a longer period.\"]}]]}]]}],[\"$\",\"li\",null,{\"children\":[\"That being said, ensuring your site leverages structured data effectively, follows the latest SEO best practices, and is optimized for discoverability, crawlability, and indexability can give you a headstart.\",[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"children\":[\"Download our \",[\"$\",\"$L1f\",null,{\"href\":\"/academy/search-generative-experience/\",\"legacyBehavior\":true,\"passHref\":true,\"prefetch\":\"$undefined\",\"replace\":\"$undefined\",\"scroll\":\"$undefined\",\"children\":[\"$\",\"a\",null,{\"data-testid\":\"$undefined\",\"className\":\"Link_component__z2xEn\",\"download\":null,\"onClick\":\"$undefined\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"children\":[\"$undefined\",[\"$\",\"span\",null,{\"className\":\"Link_link__oR4X_\",\"children\":[\"SGE checklist\"]}],false,\"$undefined\"]}]}],\" to get your site and content as AI-ready as possible.\"]}],[\"$\",\"li\",null,{\"children\":[\"If you need additional help, \",[\"$\",\"$L1f\",null,{\"href\":\"/lp/ai-readiness-assessment/\",\"legacyBehavior\":true,\"passHref\":true,\"prefetch\":\"$undefined\",\"replace\":\"$undefined\",\"scroll\":\"$undefined\",\"children\":[\"$\",\"a\",null,{\"data-testid\":\"$undefined\",\"className\":\"Link_component__z2xEn\",\"download\":null,\"onClick\":\"$undefined\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"children\":[\"$undefined\",[\"$\",\"span\",null,{\"className\":\"Link_link__oR4X_\",\"children\":[\"request a free AI-readiness website assessment\"]}],false,\"$undefined\"]}]}],\" to get a baseline of current performance and identify areas of opportunity.\"]}]]}]]}]]}],[\"$\",\"h3\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"2-expect-organic-traffic-to-decrease-when-sge-launches\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#2-expect-organic-traffic-to-decrease-when-sge-launches\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"2. Expect organic traffic to decrease (*when SGE launches).\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"Yes, it’s true that if SGE is officially launched in its current iteration, then websites may experience a decrease in organic traffic.\"]}],[\"$\",\"p\",null,{\"children\":[\"But, searches leading to a click will remain the same. Why? People will click through to a website page less often but search more often, so essentially, the numbers even out.\"]}],[\"$\",\"p\",null,{\"children\":[\"The one caveat is that some industries will get hit harder than others. Especially those with content that is easily answered by SGE and doesn’t require a click to the website for additional information or context.\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"children\":[\"If this is a concern for you, consider a targeted strategy centered on the historical optimization of older, evergreen pages. Offset a potential dip in traffic and better align with a human-first SEO content strategy by investing in and expanding evergreen content so it’s richer, expertise-driven, and solves a problem (the more in-depth, the better!) for your audience.\"]}]]}],[\"$\",\"h3\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"3-e-e-a-t-has-never-been-more-important-but-you-have-to-understand-what-it-actually-means-to-achieve-future-seo-success\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#3-e-e-a-t-has-never-been-more-important-but-you-have-to-understand-what-it-actually-means-to-achieve-future-seo-success\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"3. E-E-A-T has never been more important. But you have to understand what it actually means to achieve future SEO success.\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"E-E-A-T is everywhere you look. While it’s important, what’s more important is understanding what it means and how it should inform your strategy. To do that, you have to understand the bigger picture.\"]}],\"$L3e\",[\"$\",\"p\",null,{\"children\":[\"For example, \",[\"$\",\"$L1f\",null,{\"href\":\"/blog/august-2022-google-helpful-content-update-new-result-type/\",\"legacyBehavior\":true,\"passHref\":true,\"prefetch\":\"$undefined\",\"replace\":\"$undefined\",\"scroll\":\"$undefined\",\"children\":[\"$\",\"a\",null,{\"data-testid\":\"$undefined\",\"className\":\"Link_component__z2xEn\",\"download\":null,\"onClick\":\"$undefined\",\"rel\":\"$undefined\",\"target\":\"$undefined\",\"children\":[\"$undefined\",[\"$\",\"span\",null,{\"className\":\"Link_link__oR4X_\",\"children\":[\"Google’s helpful content update last year\"]}],false,\"$undefined\"]}]}],\" is rooted in the E-E-A-T guidelines and is a part of a broader effort by Google to implement higher standards when assessing the quality and credibility of content.\"]}],\"$L3f\",[\"$\",\"p\",null,{\"children\":[\"Now is the time to take a crash course on all things E-E-A-T so you can adopt this new mindset and adapt SEO and content strategies accordingly.\"]}],\"$L40\",[\"$\",\"div\",null,{\"className\":\"typo-block\",\"children\":[\"$\",\"span\",null,{\"className\":\"ContentImage_component__QLSNW\",\"children\":[\"$\",\"span\",null,{\"className\":\"ContentImage_image__1RfoQ ContentImage_bordered__fmsqa\",\"children\":[\"$\",\"$L2b\",null,{\"alt\":null,\"aspectRatio\":\"$undefined\",\"height\":\"$undefined\",\"lazyLoading\":\"$undefined\",\"metadata\":{\"aspectRatio\":5.998080614203455,\"width\":3125,\"height\":521,\"isOpaque\":true,\"lqip\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAADCAIAAAAcOLh5AAAACXBIWXMAABcRAAAXEQHKJvM/AAAAp0lEQVQImS3NzQqCMAAAYG/hT6VpZjoIvdQx6K1calP3p9ucKXWI3jmQ4Lt/xrpgh0YBMsZYx1gnWAMyJnhMWh23OmqUV3UmJKucmJCaOXEgBVhf5NtHvbGtOCA643PK5pRNGZ//2JSy6USfcTt4Vefc2abgbtkd2+E6fm7zd4+EYUG6q/o9kgGSIRJhrRYyrEVYiwAJ/yHckttLa0MaNeosXgBrKyc/Flg9v1nk8a0AAAAASUVORK5CYII=\",\"crop\":null,\"hotspot\":null},\"src\":\"https://cdn.sanity.io/images/tkl0o0xu/production/ba160fb69bc92ecbffa5fc03c1e66d40063403a9-3125x521.png\",\"width\":[636,776,856]}]}]}]}],[\"$\",\"h2\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"which-seo-trends-to-ignore-in-2024\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#which-seo-trends-to-ignore-in-2024\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"Which SEO trends to ignore in 2024?\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"Now, to the fun part: which SEO trends you can ignore entirely.\"]}],[\"$\",\"h3\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"1-voice-search\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#1-voice-search\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"1. Voice search.\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"Simply put, if voice search were going to “happen” in the way it’s been predicted to within search, it would’ve already happened.\"]}],[\"$\",\"p\",null,{\"children\":[\"Despite the predictions year after year that this is the time voice search will change SEO, it never comes to fruition. We’re all still typing in most of our searches ourselves, even with virtual assistants on our phones. Voice searches will be used for easily answered queries like weather forecasts, but the rest of our answers will come from typing in questions on search engines the old-fashioned way.\"]}],[\"$\",\"p\",null,{\"children\":[\"At the end of the day, if it can’t be measured, how important can it be?\"]}],[\"$\",\"h3\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"2-evolving-search-ranking-factors\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#2-evolving-search-ranking-factors\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"2. Evolving search ranking factors.\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"Ignore ranking factors. Yes, we said it.\"]}],[\"$\",\"p\",null,{\"children\":[\"You need to focus on the bigger picture, like concepts such as E-E-A-T. You’re thinking too small when you limit your SEO strategy to \",\"$L41\",\" alignment. Google’s ranking factors are almost entirely ML-driven at this point, so this mindset of tracking and focusing exclusively on \",\"$L42\",\" ranking factors is something all SEOs and marketers need to move away from.\"]}],[\"$\",\"h2\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"what-is-the-future-of-content-marketing-in-2024\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#what-is-the-future-of-content-marketing-in-2024\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"What is the future of content marketing in 2024?\"]}]]]}],[\"$\",\"p\",null,{\"children\":[\"The future of content is largely centered around returning to tried-and-true best practices, with a renewed focus on content quality and increasing productivity and efficiency within workflows through AI.\"]}],[\"$\",\"p\",null,{\"children\":[\"However, a return to the basics still requires a nuanced approach, especially with the implications of AI-generated content, the unknown impact of Google’s SGE, and the challenges of capturing attention in a digital world inundated with low-quality content.\"]}],[\"$\",\"p\",null,{\"children\":[\"Prioritize the following 2024 content marketing trends to break through the content noise and produce content that converts at scale.\"]}],[\"$\",\"h2\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"top-content-marketing-trends-and-predictions-to-prioritize-for-2024\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#top-content-marketing-trends-and-predictions-to-prioritize-for-2024\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"Top content marketing trends and predictions to prioritize for 2024\"]}]]]}],[\"$\",\"h3\",null,{\"className\":\"RichTextHeading_heading__EC4rt\",\"id\":\"1-ai-shifts-from-center-stage-to-a-supporting-role-within-content-workflows\",\"children\":[[\"$\",\"a\",null,{\"aria-hidden\":\"true\",\"className\":\"RichTextHeading_anchorLink__pIgqi\",\"href\":\"#1-ai-shifts-from-center-stage-to-a-supporting-role-within-content-workflows\",\"tabIndex\":-1}],[[\"$\",\"strong\",null,{\"children\":[\"1. 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