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17.9996V0.24707H67.5319V3.25757H59.0109V7.71257H66.3677V10.6016H59.0109V14.9846H67.7558V17.9996H55.4691Z" fill="currentColor"></path><path d="M70.3842 17.9996V0.24707H82.4469V3.25757H73.926V7.71257H81.2828V10.6016H73.926V14.9846H82.6708V17.9996H70.3842Z" fill="currentColor"></path><path d="M88.7872 17.9996H85.2947V0.24707H88.5633L97.1111 11.4746V0.24707H100.631V17.9996H97.9798L88.7872 6.20057V17.9996Z" fill="currentColor"></path><path d="M113.831 13.2932H107.759L106.129 18.0002H102.511L108.901 0.198242H113.186L119.455 18.0002H115.514L113.831 13.2932ZM110.884 3.60924L108.556 10.5302H113.087L110.884 3.60924Z" fill="currentColor"></path></svg></a><p class="fck75q2">Sarjat. 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id="yle__section--article" class="yle__section--fullWidth"><main id="yle__contentAnchor"><div class="ArticleWrapper__Wrapper-sc-6cd7597f-0 iyVNsL"><article class="yle__article arkki-theme-default" data-vrsproduct="urheilu"><header class="yle__article__header"><div class="aw-u1cw9p iyRmbJ"><div class="aw-uz4cx4 iIuNzZ"><figure class="aw-u5oz0a kehud yle__article__figure"><script type="application/ld+json">{"@id":"74-20068706","@context":"https://web.archive.org/web/20240115011628/https://schema.org","image":{"@type":"ImageObject","copyrightHolder":"Mikael Oivo / Yle","url":"https://web.archive.org/web/20240115011628/https://images.cdn.yle.fi/image/upload/ar_1.500299222022741,c_fill,g_faces,h_799,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-116806864f81d50c9c98","keywords":"maastohiihtäjä"}}</script><div class="aw-1a00tic xYSIX"><div class="aw-1qvmjke bKIcxT"><div class="aw-gb4de1 kvzevs"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" 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https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2556,w_4544,x_73,y_64/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693983343/39-116806864f81d50c9c98 1x"/><img alt="Rebecca Ehrnrooth på familjens sommarställe i Porkala." src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2556,w_4544,x_73,y_64/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693983343/39-116806864f81d50c9c98" class="aw-1l9m598 bTKagC"/></picture></div></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><div class="aw-13yee7t dYJtaN"><div class="aw-1tpefao dgMIQt"><div class="aw-1ag6w51 nvljT"><a href="/web/20240115011628/https://yle.fi/t/18-219772/fi" aria-label="Lisää artikkeleita aiheesta Hiihto" class="aw-l7odld jXfkxq">Hiihto</a></div><h1 class="aw-zn2ro8 ienJsU yle__article__heading yle__article__heading--1">Somettava hiihtäjä vai hiihtävä sometähti?</h1></div></div><p class="aw-1gybjub aw-5vja16 ggaJYY bcJCSu yle__article__paragraph">Ehrnroothin Tiktok-videoilla on miljoonayleisö. Ihmisiä ärsyttää, että hänen tasoisensa hiihtäjä somettaa urheilusta. Ehrnrooth on kuitenkin huomannut, että yleisöä kiinnostaa muu kuin urheilumenestys.</p><div class="aw-1hwlbbb bnmrlv"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-01-14T19:00:36+02:00">14.1. 19:00</time><span aria-hidden="true" class="aw-131q90r bsXkQk">•</span><time class="aw-lsqctp jPSFYl yle__article__date--modified" datetime="2024-01-14T19:45:29+02:00">Päivitetty 14.1. 19:45</time></div><div class="aw-1wk2icm fswXmc"><div class="aw-qww0lc eFtfQt"><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Mikael Oivo</span><span class="aw-z7z0zi hEWAhM">, </span></div><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Yle Urheilu</span></div></div></div><div><button aria-label="Jaa artikkeli" aria-disabled="false" id="share-menu-button" aria-haspopup="true" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonText-sc-17sr1bx-3 jrqhnK kvhUhF"><span class="Buttonstyles__iconSize-sc-17sr1bx-4 Buttonstyles__IconWrapper-sc-17sr1bx-6 cazOWd dPcqZv yds-button__icon"><svg width="24" height="24" viewbox="0 0 24 24" fill="none" aria-hidden="true" class="aw-wi5224 fZrvxl"><path fill-rule="evenodd" clip-rule="evenodd" d="M12.43 3.078a1 1 0 0 1 1.087.207l8.182 8a1 1 0 0 1 0 1.43l-8.182 8a1 1 0 0 1-1.7-.715v-3.855h-.008c-1.968.029-3.972.988-5.827 2.417L3.61 20.389a1 1 0 0 1-1.592-.981l.5-2.597.014-.062c.23-.883.58-1.911.986-2.865.4-.94.88-1.876 1.387-2.532.964-1.246 2.07-2.138 3.405-2.709 1.057-.45 2.219-.684 3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></div></div></header><section class="yle__article__content"><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Sosiaalisessa mediassa <strong class="aw-ak79eh hgoSon yle__article__strong">Rebecca Ehrnrooth</strong> tunnetaan parhaiten Tiktok-videosta, jonka hän kuvasi imatralaisessa vessassa. Kuvaushetkellä SM-kisojen sprinttiviestin lähtöön oli vain kymmenen minuuttia aikaa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><em class="aw-18vh2pl bZqHKZ yle__article__emphasis">Olen jäänyt lukkojen taakse vessaan. Ja olen vielä miesten vessassa. En tiedä mitä mieltä tästä pitää enää olla, mutta olisi ihan kiva ehtiä starttiin vielä…</em></p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kilpailun aikana video lähti elämään omaa elämäänsä somessa. Siitä tuli viraali Ehrnroothin tietämättä.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Välillä minulta kysytään, että ”oletko juuttunut vessaan viime aikoina”? hekottaa hiihtäjä, jota Sportliv kävi tapaamassa loppukesästä.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Viraaliklippi löytyy myös Sportlivin minidokkarista, jonka voit katsoa alta.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g bKSmmo"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20068706","@context":"https://web.archive.org/web/20240115011628/https://schema.org","video":{"@type":"VideoObject","description":"Rebecca Ehrnrooth: \"Sinun ei tarvitse olla maailman paras urheilija tehdäksesi rahaa somessa\".","name":"Rebecca Ehrnrooth: \"Sinun ei tarvitse olla maailman paras urheilija tehdäksesi rahaa somessa\"","thumbnailUrl":"https://web.archive.org/web/20240115011628/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2023-11-24T13:09:53+02:00"}}</script><div class="aw-1a00tic dhBDKQ"></div><figcaption class="aw-kr26k0 iEoONW"><span>Rebecca Ehrnrooth: "Sinun ei tarvitse olla maailman paras urheilija tehdäksesi rahaa somessa".</span></figcaption></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">Tuloja sosiaalisen median kautta</h2></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnrooth käyttää mielellään Tiktokia ja Instagramia. Hänelle on helppoa ja luontevaa jakaa videoita lähes päivittäin. Hän on saanut jonkin verran tuloja olemalla aktiivinen kyseisissä sovelluksissa muutaman vuoden ajan.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Ensisijainen tavoitteeni on olla urheilija, joka tekee sisältöä sosiaaliseen mediaan, ei olla urheileva somevaikuttaja. Mutta kun tuntuu niin luontevalta olla somessa, ja kun sosiaalisen median ja urheilun yhdistäminen on niin helppo toteuttaa, niin miksipä ei?</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g iknRMn"><div class="aw-1w9qbp1 bWDhIv"><div class="aw-1ucwf6p hzuINf"><div aria-hidden="true" class="aw-vlr3qs jyACmF"><div><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-ca67197861c840d2bbf4030152280cb5 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-ca67197861c840d2bbf4030152280cb5 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-ca67197861c840d2bbf4030152280cb5 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-ca67197861c840d2bbf4030152280cb5 1x"/><img alt="" src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-ca67197861c840d2bbf4030152280cb5" class="aw-ml7zab eWGzof"/></picture></div></div></div><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2963,w_1975,x_1387,y_254/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1693917273/39-116779664f71d74cf0e8 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2963,w_1975,x_1387,y_254/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693917273/39-116779664f71d74cf0e8 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2806,w_4989,x_0,y_250/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1693917273/39-116779664f71d74cf0e8 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2806,w_4989,x_0,y_250/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693917273/39-116779664f71d74cf0e8 1x"/><img alt="Rebecca Ehrnrooth åker rullskidor i Oitans, Esbo." src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2806,w_4989,x_0,y_250/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693917273/39-116779664f71d74cf0e8" class="aw-ml7zab cXhwJV"/></picture></div><div aria-hidden="true" class="aw-vlr3qs gWSkjv"><div><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-81a614be7bc04ccca739f783c9d94b13 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-81a614be7bc04ccca739f783c9d94b13 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-81a614be7bc04ccca739f783c9d94b13 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-81a614be7bc04ccca739f783c9d94b13 1x"/><img alt="" src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-81a614be7bc04ccca739f783c9d94b13" class="aw-ml7zab cXhwJV"/></picture></div></div></div></div><div class="aw-10p621g dLZOMG"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnrooth kuului aiemmin nuorten maajoukkueeseen, mutta muutaman edellisen kauden terveydelliset vastoinkäymiset ovat jarruttaneet hänen kehitystään, eikä hän sitten juniorivuosien ole kuulunut mihinkään Hiihtoliiton maajoukkueista.</p></div></div></div><div class="aw-10p621g bnsDSm"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hän ei ole päässyt kilpailemaan säännöllisesti korkeimmalla tasolla, maailmancupissa saati arvokisoissa, joissa näkyvyys perinteisissä medioissa on lähes taattu.</p></div></div></div><div class="aw-10p621g bnsDSm"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Heikohko menestys ladulla ei ole kuitenkaan estänyt häntä solmimasta sponsorisopimuksia ja saamasta taloudellista tukea.</p></div></div></div></div></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Aktiivisuus Instagramissa ja Tiktokissa on tuonut hänelle jonkin verran rahaa, mutta ei läheskään tarpeeksi, jotta se riittäisi kattamaan hiihtämisen kulut kokonaisuudessaan.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Uskon, että minun pitäisi pärjätä hyvin kisoissa, jotta saisin kunnon palkan somen kautta. Se antaisi minulle enemmän näkyvyyttä, ja yritykset olisivat luultavasti kiinnostuneempia tekemään kanssani yhteistyötä, Ehrnooth arvelee.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Uskotko, että voisit tulevaisuudessa rahoittaa kaiken urheilusi sosiaalisen median tulojen avulla?</strong></p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kyllä, ehdottomasti.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Moni urheilija elää oikeasti sometuloillaan. <strong class="aw-ak79eh hgoSon yle__article__strong">Lotta Harala</strong> on hyvä esimerkki siitä. Hän on tottakai todella hyvä urheilija, mutta se on hänen sometilinsä, joka ohjaa hänen henkilöbrändiään ja luultavasti rahoittaa aika pitkälti koko hänen uransa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">Sosiaalinen media tärkeä kanava sponsoreille</h2></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Läheskään kaikki urheilijat eivät hyödynnä sosiaalisen median antamia mahdollisuuksia. Monelle itsensä kuvaaminen ja videoiden jakaminen tuntuu epämukavalta ja haastavalta.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnrooth ymmärtää, että se voi olla hankalaa aluksi, mutta hän kannustaa kuitenkin urheilijoita yrittämään. Varsinkin sellaisia, jotka ovat hänen kanssaan samassa tilanteessa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Mikäli olet tietyn tason urheilija, haluavat sponsorit nykyään saada näkyvyyttä sosiaalisessa mediassa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hänen mukaansa urheilijat, jotka eivät ole saavuttaneet absoluuttista huippua, voivat tavallaan hyötyä sosiaalisesta mediasta kaikista eniten. Menestyneimmät urheilijat saavat hyviä sponsorisopimuksia joka tapauksessa, riippumatta heidän aktiivisuudestaan somessa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20068706","@context":"https://web.archive.org/web/20240115011628/https://schema.org","image":{"@type":"ImageObject","description":"Rebecca Ehrnrooth hiihtää Salpausselän kisoissa vuonna 2022. Viime aikoina häntä ei ole nähty kansainvälisissä huippukisoissa.","copyrightHolder":"Tomi Hänninen / Yle","url":"https://web.archive.org/web/20240115011628/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-109196764242a8249b98","keywords":"hiihto"}}</script><div class="aw-1a00tic dksLJb"><div class="aw-1qvmjke bKIcxT"><div class="aw-gb4de1 kvzevs"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2463,w_2463,x_760,y_0/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1680091825/39-109196764242a8249b98 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2463,w_2463,x_760,y_0/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1680091825/39-109196764242a8249b98 1x"/><img alt="Rebecca Ehrnrooth i farten i världscupen 2022." src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2072,w_3684,x_5,y_89/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1680091825/39-109196764242a8249b98" class="aw-1l9m598 bTKagC"/></picture></div></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Rebecca Ehrnrooth hiihtää Salpausselän kisoissa vuonna 2022. Viime aikoina häntä ei ole nähty kansainvälisissä huippukisoissa.</span><span> Kuva: Tomi Hänninen / Yle</span></figcaption></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20068706","@context":"https://web.archive.org/web/20240115011628/https://schema.org","image":{"@type":"ImageObject","description":"Ehrnrooth kertoo, että sosiaalisessa mediassa on löydettävä oma tyyli ja tapa, joka tuntuu itselle sopivalta. Sisällön ei tarvitse olla erityisen kunnianhimoista tai korkealaatuista.","copyrightHolder":"Mikael Oivo / Yle","url":"https://web.archive.org/web/20240115011628/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-116806764f81d4fd3e94","keywords":"maastohiihtäjä"}}</script><div class="aw-1a00tic dksLJb"><div class="aw-1qvmjke bKIcxT"><div class="aw-gb4de1 kvzevs"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3192,w_3192,x_1827,y_156/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1693983326/39-116806764f81d4fd3e94 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3192,w_3192,x_1827,y_156/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693983326/39-116806764f81d4fd3e94 1x"/><img alt="Rebecca Ehrnrooth kör båt i Porkala." src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2810,w_4997,x_569,y_170/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693983326/39-116806764f81d4fd3e94" class="aw-1l9m598 bTKagC"/></picture></div></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Ehrnrooth kertoo, että sosiaalisessa mediassa on löydettävä oma tyyli ja tapa, joka tuntuu itselle sopivalta. Sisällön ei tarvitse olla erityisen kunnianhimoista tai korkealaatuista.</span><span> Kuva: Mikael Oivo / Yle</span></figcaption></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20068706","@context":"https://web.archive.org/web/20240115011628/https://schema.org","image":{"@type":"ImageObject","description":"Hänen kokemuksensa mukaan esimerkiksi yksinkertaisen treenivideon tai kilpailusuorituksen jakaminen voi riittää aivan hyvin.","copyrightHolder":"Mikael Oivo / Yle","url":"https://web.archive.org/web/20240115011628/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/39-116807264f81d5448301","keywords":"maastohiihtäjä"}}</script><div class="aw-1a00tic dksLJb"><div class="aw-1qvmjke bKIcxT"><div class="aw-gb4de1 kvzevs"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3403,w_3403,x_1483,y_0/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1693983352/39-116807264f81d5448301 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3403,w_3403,x_1483,y_0/ar_1.0,c_fill,g_faces,h_1200,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693983352/39-116807264f81d5448301 1x"/><img alt="Rebecca Ehrnrooth kör båt till familjens sommarställe i Porkala." src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_3131,w_5567,x_0,y_70/ar_1.7777777777777777,c_fill,g_faces,h_675,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693983352/39-116807264f81d5448301" class="aw-1l9m598 bTKagC"/></picture></div></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Hänen kokemuksensa mukaan esimerkiksi yksinkertaisen treenivideon tai kilpailusuorituksen jakaminen voi riittää aivan hyvin.</span><span> Kuva: Mikael Oivo / Yle</span></figcaption></figure></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g iknRMn"><div class="aw-1w9qbp1 bWDhIv"><div class="aw-1ucwf6p hzuINf"><div aria-hidden="true" class="aw-vlr3qs jyACmF"><div><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-38d460a585964dd29e93a039630fc8ed 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-38d460a585964dd29e93a039630fc8ed 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-38d460a585964dd29e93a039630fc8ed 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-38d460a585964dd29e93a039630fc8ed 1x"/><img alt="" src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-38d460a585964dd29e93a039630fc8ed" class="aw-ml7zab eWGzof"/></picture></div></div></div></div><div class="aw-10p621g dLZOMG"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">”Mikäli yrittää tehdä sosiaalista mediaa tavalla, joka ei sovi itselle, se ei tule kantamaan pitkälle.”</p></div></div></div></div></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Sisällön ei tarvitse olla täydellistä. Se osa sosiaalisesta mediasta, joka näyttää pelkkää täydellistä pintaa, ei puhuttele minua ollenkaan. Sisällöstä tulee hyvää, kun on oma itsensä, ei yritä liikaa ja on luonteva.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnrooth ei tee postauksia someen väkisin. Mikäli hänellä ei ole halua julkaista mitään, hän ei tee sitä pakolla.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Mikäli minulla on sopimus yhteistyökumppanin kanssa, silloin työ on pakko tehdä. Mutta jos muuten tuntuu siltä, että en halua julkaista mitään, en tee sitä. Sen tulee olla kivaa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><h2 class="sc-gEvEer kGTkjt yle__article__heading yle__article__heading--2">16-vuotiaat luovat trendit</h2></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnrooth on tehnyt somesisältöä aktiivisesti sitten koronapandemian alun. Ensimmäiset Tiktok-videot olivat saman tien suosittuja, mikä kannusti häntä jatkamaan.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnroothilla on reilut 11 000 seuraajaa Tiktokissa ja 6 000 Instagramissa. Hän toteaa, että niitä saisi olla enemmänkin, mutta Ehrnroothin mukaan seuraajamäärät eivät ole enää yhtä keskeisessä roolissa kuin aiemmin.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– On tärkeämpää kuinka paljon ihmiset reagoivat julkaisuihin. Minun seuraajani ovat todella aktiivisia reagoimaan ja katsovat oikeasti videoitani. Jos minulla olisi satatuhatta seuraajaa, mutta kukaan ei peukuttaisi videoitani, se tuntuisi jotenkin feikiltä.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Sosiaalisessa mediassa ei ole harvinaista, että ihmiset kirjoittavat epäasiallisia kommentteja – asioita, joita tuskin kehtaisivat sanoa päin naamaa. Ehrnrooth on kuitenkin enimmäkseen välttynyt ikäviltä kommenteilta.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hänen saamansa negatiivinen arvostelu on lähinnä ollut ihmisten valitusta ja kummastusta siitä, että hänen tasoinensa ”menestymätön” urheilija tekee urheilu-uraansa liittyviä somepäivityksiä.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– On kaksi täysin eri asiaa, mitä tekee sosiaalisessa mediassa ja miten hyvin pärjää urheilussa. Miksi ei voisi olla aktiivinen somessa, vaikka ei olisi maailman paras hiihtäjä, ihmettelee Ehrnrooth.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g iknRMn"><div class="aw-1w9qbp1 bWDhIv"><div class="aw-1ucwf6p hzuINf"><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2394,w_1596,x_1626,y_423/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1693917264/39-116779564f71d71b2478 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2394,w_1596,x_1626,y_423/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693917264/39-116779564f71d71b2478 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2608,w_4638,x_0,y_193/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1693917264/39-116779564f71d71b2478 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2608,w_4638,x_0,y_193/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693917264/39-116779564f71d71b2478 1x"/><img alt="Rebecca Ehrnrooth åker rullskidor i Oitans, Esbo." src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2608,w_4638,x_0,y_193/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1693917264/39-116779564f71d71b2478" class="aw-ml7zab eWGzof"/></picture></div></div><div class="aw-10p621g dLZOMG"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnrooth kuuluu kesällä perustettuun yksityistalli Team Electrofitiin, joka tarjoaa urheilijoilleen ammattimaisen ja hyvinkin kilpailukykyisen harjoitusympäristön.</p></div></div></div></div></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g iknRMn"><div class="aw-1w9qbp1 bWDhIv"><div class="aw-1ucwf6p hzuINf"><div aria-hidden="true" class="aw-vlr3qs jyACmF"><div><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-fcdfea02fabe4f1fbb530baeb5ccc366 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-fcdfea02fabe4f1fbb530baeb5ccc366 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-fcdfea02fabe4f1fbb530baeb5ccc366 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-fcdfea02fabe4f1fbb530baeb5ccc366 1x"/><img alt="" src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-fcdfea02fabe4f1fbb530baeb5ccc366" class="aw-ml7zab eWGzof"/></picture></div></div></div><div aria-hidden="true" class="aw-vlr3qs gWSkjv"><div><div class="aw-1njknqq"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-75ed3ffe7dc94aa68393bf5306810e31 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_0.6666666666666666,c_fill,g_faces,h_1800,w_1200/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-75ed3ffe7dc94aa68393bf5306810e31 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_2.0/q_auto:eco/f_auto/fl_lossy/13-67-75ed3ffe7dc94aa68393bf5306810e31 2x, https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-75ed3ffe7dc94aa68393bf5306810e31 1x"/><img alt="" src="https://web.archive.org/web/20240115011628im_/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_1012,w_1800/dpr_1.0/q_auto:eco/f_auto/fl_lossy/13-67-75ed3ffe7dc94aa68393bf5306810e31" class="aw-ml7zab cXhwJV"/></picture></div></div></div></div><div class="aw-10p621g dLZOMG"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Talli järjesti hiihtäjilleen kauden alla kaksi ulkomaanleiriä, yhtä monta kuin A-maajoukkue omilleen. B-maajoukkueella leirejä on nolla. Ehrnrooth toteaa, että tiimin toiminta on tällä hetkellä jotakuinkin samalla tasolla kuin A-maajoukkueen.</p></div></div></div><div class="aw-10p621g bnsDSm"><div class="aw-1ed5hyt cGVJLS scrollover-content"><div class="aw-1rer6np diJcUO"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Hiihtoliiton tarjoamat harjoitusryhmät ovat pieniä ja meitä täyspäiväisesti panostavia hiihtäjiä on kuitenkin aika paljon. On tärkeää Suomen hiihdolle, että A-maajoukkueesta pudonneet saavat mahdollisuuden samantasoiseen harjoitteluun.</p></div></div></div></div></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hiihdon ohessa Ehrnrooth on opiskellut taloustieteitä Hankenilla, eli Svenska Handelshögskolanilla. Keväällä hän kirjoitti kandidaatin tutkielmansa siitä, miten eri ominaisuudet urheilijan henkilöbrändissä vaikuttavat kuluttajien ostopäätöksiin.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Tutkielmassa kävi ilmi, että urheilijan kilpailusuorituksella ei ole niin suurta vaikutusta, kuin oli oletettu. Tämä yllätti Ehrnroothin.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kuluttajien asenteisiin vaikuttaakin eniten urheilijan luonne ja siihen liittyvät asiat. Eli, riittää aika pitkälle, että olet hyvä tyyppi.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ehrnroothin valttikortti sosiaalisen median maailmassa on ollut hänen persoonallisuutensa, ei niinkään hänen viimeaikaiset kilpailusuoritukset. Hänen humoristiset videonsa ovat tavoittaneet miljoonia somekäyttäjiä, mutta tähänastinen resepti ei takaa somevideoiden suosiota jatkossa.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Tuntuu, että Tiktokin trendit muuttuvat päivittäin. Olen 24-vuotias, mutta tyyliin 16-vuotiaat luovat trendit, hän huokaisee.</p></div></div><div class="aw-18kk502 BZRNw"><div class="aw-fn5j1g fKvLig"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– On vaikeaa pysyä kärryillä, kun sisältö joka oli hyvää vuosi sitten, ei toimikaan enää ollenkaan. 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Ihmisiä ärsyttää, että hänen tasoisensa hiihtäjä somettaa urheilusta. Ehrnrooth on kuitenkin huomannut, että yleisöä kiinnostaa muu kuin urheilumenestys.","type":"text"},{"text":"Sosiaalisessa mediassa **Rebecca Ehrnrooth** tunnetaan parhaiten Tiktok-videosta, jonka hän kuvasi imatralaisessa vessassa. Kuvaushetkellä SM-kisojen sprinttiviestin lähtöön oli vain kymmenen minuuttia aikaa.","type":"text"},{"text":"*Olen jäänyt lukkojen taakse vessaan. Ja olen vielä miesten vessassa. En tiedä mitä mieltä tästä pitää enää olla, mutta olisi ihan kiva ehtiä starttiin vielä…*","type":"text"},{"text":"Kilpailun aikana video lähti elämään omaa elämäänsä somessa. 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Hänelle on helppoa ja luontevaa jakaa videoita lähes päivittäin. Hän on saanut jonkin verran tuloja olemalla aktiivinen kyseisissä sovelluksissa muutaman vuoden ajan.","type":"text"},{"text":"– Ensisijainen tavoitteeni on olla urheilija, joka tekee sisältöä sosiaaliseen mediaan, ei olla urheileva somevaikuttaja. Mutta kun tuntuu niin luontevalta olla somessa, ja kun sosiaalisen median ja urheilun yhdistäminen on niin helppo toteuttaa, niin miksipä ei?","type":"text"},{"pages":[{"content":[{"text":"Ehrnrooth kuului aiemmin nuorten maajoukkueeseen, mutta muutaman edellisen kauden terveydelliset vastoinkäymiset ovat jarruttaneet hänen kehitystään, eikä hän sitten juniorivuosien ole kuulunut mihinkään Hiihtoliiton maajoukkueista.","type":"text"}],"type":"scrollover-page","media":{"id":"1-66737134","type":"video","programResponse":{"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2023-09-18T09:15:00+03:00","geoRestriction":"None","type":"Publication","id":"4-66737135","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"aspectRatio":"1:1","type":"VideoTrack","duration":"PT10S"},"downloadable":false,"type":"Video","duration":"PT10S","id":"67-ca67197861c840d2bbf4030152280cb5","available":true}}],"title":{"main":{"fin":"Rebecca Ehrnrooth loop 1"}},"id":"1-66737134","image":{"main":{"fin":{"type":"Image","id":"13-67-ca67197861c840d2bbf4030152280cb5","version":1695018164}}}}}},{"content":[{"text":"Hän ei ole päässyt kilpailemaan säännöllisesti korkeimmalla tasolla, maailmancupissa saati arvokisoissa, joissa näkyvyys perinteisissä medioissa on lähes taattu.","type":"text"}],"type":"scrollover-page","media":{"alts":[{"language":"swe","value":"Rebecca Ehrnrooth åker rullskidor i Oitans, Esbo."}],"tags":[{"label":[{"language":"fin","value":"maastohiihtäjä"},{"language":"swe","value":"längdskidåkare"}],"extId":"18-28550"},{"label":[{"language":"fin","value":"rullasukset"},{"language":"swe","value":"rullskidor"}],"extId":"18-157235"},{"label":[{"language":"eng","value":"Roller Skiing"},{"language":"fin","value":"rullahiihto"},{"language":"swe","value":"rullskidåkning"}],"extId":"18-87979"}],"aspect":1,"alt":"Rebecca Ehrnrooth åker rullskidor i Oitans, Esbo.","width":4989,"copyright":[{"language":"und","value":"Mikael Oivo \u002F Yle"}],"type":"image","source":"Mikael Oivo \u002F Yle","blurhash":"LBB|NZ-p0KNG00NYxtjF?dRks:s;","licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"id":"39-116779664f71d74cf0e8","version":"1693917273","recommendedFormat":"jpg","crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":250,"width":4989,"height":2806}},{"name":"2:3","aspect":0.67,"coordinates":{"x":1387,"y":254,"width":1975,"height":2963}},{"name":"1:1","aspect":1,"coordinates":{"x":917,"y":228,"width":3015,"height":3015}},{"name":"5:2","aspect":2.5,"coordinates":{"x":704,"y":286,"width":3576,"height":1430}}],"height":3326}},{"content":[{"text":"Heikohko menestys ladulla ei ole kuitenkaan estänyt häntä solmimasta sponsorisopimuksia ja saamasta taloudellista tukea.","type":"text"}],"type":"scrollover-page","media":{"id":"1-66737162","type":"video","programResponse":{"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2023-09-18T09:15:00+03:00","geoRestriction":"None","type":"Publication","id":"4-66737163","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"aspectRatio":"1:1","type":"VideoTrack","duration":"PT9S"},"downloadable":false,"type":"Video","duration":"PT9S","id":"67-81a614be7bc04ccca739f783c9d94b13","available":true}}],"title":{"main":{"fin":"Rebecca Ehrnrooth loop 2"}},"id":"1-66737162","image":{"main":{"fin":{"type":"Image","id":"13-67-81a614be7bc04ccca739f783c9d94b13","version":1695018233}}}}}}],"type":"scrollover-pages"},{"text":"Aktiivisuus Instagramissa ja Tiktokissa on tuonut hänelle jonkin verran rahaa, mutta ei läheskään tarpeeksi, jotta se riittäisi kattamaan hiihtämisen kulut kokonaisuudessaan.","type":"text"},{"text":"– Uskon, että minun pitäisi pärjätä hyvin kisoissa, jotta saisin kunnon palkan somen kautta. Se antaisi minulle enemmän näkyvyyttä, ja yritykset olisivat luultavasti kiinnostuneempia tekemään kanssani yhteistyötä, Ehrnooth arvelee.","type":"text"},{"text":"**Uskotko, että voisit tulevaisuudessa rahoittaa kaiken urheilusi sosiaalisen median tulojen avulla?**","type":"text"},{"text":"– Kyllä, ehdottomasti.","type":"text"},{"text":"– Moni urheilija elää oikeasti sometuloillaan. **Lotta Harala** on hyvä esimerkki siitä. Hän on tottakai todella hyvä urheilija, mutta se on hänen sometilinsä, joka ohjaa hänen henkilöbrändiään ja luultavasti rahoittaa aika pitkälti koko hänen uransa.","type":"text"},{"text":"Sosiaalinen media tärkeä kanava sponsoreille","level":2,"type":"heading"},{"text":"Läheskään kaikki urheilijat eivät hyödynnä sosiaalisen median antamia mahdollisuuksia. Monelle itsensä kuvaaminen ja videoiden jakaminen tuntuu epämukavalta ja haastavalta.","type":"text"},{"text":"Ehrnrooth ymmärtää, että se voi olla hankalaa aluksi, mutta hän kannustaa kuitenkin urheilijoita yrittämään. Varsinkin sellaisia, jotka ovat hänen kanssaan samassa tilanteessa.","type":"text"},{"text":"– Mikäli olet tietyn tason urheilija, haluavat sponsorit nykyään saada näkyvyyttä sosiaalisessa mediassa.","type":"text"},{"text":"Hänen mukaansa urheilijat, jotka eivät ole saavuttaneet absoluuttista huippua, voivat tavallaan hyötyä sosiaalisesta mediasta kaikista eniten. Menestyneimmät urheilijat saavat hyviä sponsorisopimuksia joka tapauksessa, riippumatta heidän aktiivisuudestaan somessa.","type":"text"},{"alts":[{"language":"swe","value":"Rebecca Ehrnrooth i farten i världscupen 2022."}],"tags":[{"label":[{"language":"eng","value":"cross-country ski"},{"language":"fin","value":"hiihto"},{"language":"rus","value":"беговые лыжи"},{"language":"swe","value":"längdskidåkning"}],"extId":"18-219772"}],"aspect":1,"caption":"Rebecca Ehrnrooth hiihtää Salpausselän kisoissa vuonna 2022. 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Sisällön ei tarvitse olla erityisen kunnianhimoista tai korkealaatuista.","alt":"Rebecca Ehrnrooth kör båt i Porkala.","width":5568,"copyright":[{"language":"und","value":"Mikael Oivo \u002F Yle"}],"type":"image","source":"Mikael Oivo \u002F Yle","blurhash":"L5Ad7hNg008wMJD$4-xt00xZ?b_4","licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"id":"39-116806764f81d4fd3e94","version":"1693983326","recommendedFormat":"jpg","crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":569,"y":170,"width":4997,"height":2810}},{"name":"2:3","aspect":0.67,"coordinates":{"x":2451,"y":104,"width":2158,"height":3238}},{"name":"1:1","aspect":1,"coordinates":{"x":1827,"y":156,"width":3192,"height":3192}},{"name":"5:2","aspect":2.5,"coordinates":{"x":375,"y":164,"width":5172,"height":2068}}],"displayStyle":"normal","height":3712},{"alts":[{"language":"swe","value":"Rebecca Ehrnrooth kör båt till familjens sommarställe i Porkala."}],"tags":[{"label":[{"language":"fin","value":"maastohiihtäjä"},{"language":"swe","value":"längdskidåkare"}],"extId":"18-28550"}],"aspect":1,"caption":"Hänen kokemuksensa mukaan esimerkiksi yksinkertaisen treenivideon tai kilpailusuorituksen jakaminen voi riittää aivan hyvin.","alt":"Rebecca Ehrnrooth kör båt till familjens sommarställe i Porkala.","width":5568,"copyright":[{"language":"und","value":"Mikael Oivo \u002F Yle"}],"type":"image","source":"Mikael Oivo \u002F Yle","blurhash":"LVK^sj*0lA#k-VIoSx-:0e%0VttS","licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"id":"39-116807264f81d5448301","version":"1693983352","recommendedFormat":"jpg","crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":70,"width":5567,"height":3131}},{"name":"2:3","aspect":0.67,"coordinates":{"x":2037,"y":0,"width":2474,"height":3711}},{"name":"1:1","aspect":1,"coordinates":{"x":1483,"y":0,"width":3403,"height":3403}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":948,"width":5567,"height":2226}}],"displayStyle":"normal","height":3712},{"pages":[{"content":[{"text":"”Mikäli yrittää tehdä sosiaalista mediaa tavalla, joka ei sovi itselle, se ei tule kantamaan pitkälle.”","type":"text"}],"type":"scrollover-page","media":{"id":"1-66737198","type":"video","programResponse":{"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2023-09-18T09:30:00+03:00","geoRestriction":"None","type":"Publication","id":"4-66737199","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"aspectRatio":"1:1","type":"VideoTrack","duration":"PT9S"},"downloadable":false,"type":"Video","duration":"PT9S","id":"67-38d460a585964dd29e93a039630fc8ed","available":true}}],"title":{"main":{"fin":"Rebecca Ehrnrooth loop 5"}},"id":"1-66737198","image":{"main":{"fin":{"type":"Image","id":"13-67-38d460a585964dd29e93a039630fc8ed","version":1695018611}}}}}}],"type":"scrollover-pages"},{"text":"– Sisällön ei tarvitse olla täydellistä. Se osa sosiaalisesta mediasta, joka näyttää pelkkää täydellistä pintaa, ei puhuttele minua ollenkaan. Sisällöstä tulee hyvää, kun on oma itsensä, ei yritä liikaa ja on luonteva.","type":"text"},{"text":"Ehrnrooth ei tee postauksia someen väkisin. Mikäli hänellä ei ole halua julkaista mitään, hän ei tee sitä pakolla.","type":"text"},{"text":"– Mikäli minulla on sopimus yhteistyökumppanin kanssa, silloin työ on pakko tehdä. Mutta jos muuten tuntuu siltä, että en halua julkaista mitään, en tee sitä. Sen tulee olla kivaa.","type":"text"},{"text":"16-vuotiaat luovat trendit","level":2,"type":"heading"},{"text":"Ehrnrooth on tehnyt somesisältöä aktiivisesti sitten koronapandemian alun. Ensimmäiset Tiktok-videot olivat saman tien suosittuja, mikä kannusti häntä jatkamaan.","type":"text"},{"text":"Ehrnroothilla on reilut 11 000 seuraajaa Tiktokissa ja 6 000 Instagramissa. Hän toteaa, että niitä saisi olla enemmänkin, mutta Ehrnroothin mukaan seuraajamäärät eivät ole enää yhtä keskeisessä roolissa kuin aiemmin.","type":"text"},{"text":"– On tärkeämpää kuinka paljon ihmiset reagoivat julkaisuihin. Minun seuraajani ovat todella aktiivisia reagoimaan ja katsovat oikeasti videoitani. Jos minulla olisi satatuhatta seuraajaa, mutta kukaan ei peukuttaisi videoitani, se tuntuisi jotenkin feikiltä.","type":"text"},{"text":"Sosiaalisessa mediassa ei ole harvinaista, että ihmiset kirjoittavat epäasiallisia kommentteja – asioita, joita tuskin kehtaisivat sanoa päin naamaa. Ehrnrooth on kuitenkin enimmäkseen välttynyt ikäviltä kommenteilta.","type":"text"},{"text":"Hänen saamansa negatiivinen arvostelu on lähinnä ollut ihmisten valitusta ja kummastusta siitä, että hänen tasoinensa ”menestymätön” urheilija tekee urheilu-uraansa liittyviä somepäivityksiä.","type":"text"},{"text":"– On kaksi täysin eri asiaa, mitä tekee sosiaalisessa mediassa ja miten hyvin pärjää urheilussa. Miksi ei voisi olla aktiivinen somessa, vaikka ei olisi maailman paras hiihtäjä, ihmettelee Ehrnrooth.","type":"text"},{"pages":[{"content":[{"text":"Ehrnrooth kuuluu kesällä perustettuun yksityistalli Team Electrofitiin, joka tarjoaa urheilijoilleen ammattimaisen ja hyvinkin kilpailukykyisen harjoitusympäristön.","type":"text"}],"type":"scrollover-page","media":{"alts":[{"language":"swe","value":"Rebecca Ehrnrooth åker rullskidor i Oitans, Esbo."}],"tags":[{"label":[{"language":"fin","value":"maastohiihtäjä"},{"language":"swe","value":"längdskidåkare"}],"extId":"18-28550"},{"label":[{"language":"fin","value":"rullasukset"},{"language":"swe","value":"rullskidor"}],"extId":"18-157235"},{"label":[{"language":"eng","value":"Roller Skiing"},{"language":"fin","value":"rullahiihto"},{"language":"swe","value":"rullskidåkning"}],"extId":"18-87979"}],"aspect":1,"alt":"Rebecca Ehrnrooth åker rullskidor i Oitans, Esbo.","width":4639,"copyright":[{"language":"und","value":"Mikael Oivo \u002F Yle"}],"type":"image","source":"Mikael Oivo \u002F Yle","blurhash":"LAC?+URk0K%200jcaiM}XYsj?GR+","licence":{"id":"6","name":[{"language":"und","value":"Yle"}],"properties":[]},"id":"39-116779564f71d71b2478","version":"1693917264","recommendedFormat":"jpg","crops":[{"name":"16:9","aspect":1.78,"coordinates":{"x":0,"y":193,"width":4638,"height":2608}},{"name":"2:3","aspect":0.67,"coordinates":{"x":1626,"y":423,"width":1596,"height":2394}},{"name":"1:1","aspect":1,"coordinates":{"x":1202,"y":334,"width":2453,"height":2453}},{"name":"5:2","aspect":2.5,"coordinates":{"x":0,"y":553,"width":4638,"height":1855}}],"height":3092}}],"type":"scrollover-pages"},{"pages":[{"content":[{"text":"Talli järjesti hiihtäjilleen kauden alla kaksi ulkomaanleiriä, yhtä monta kuin A-maajoukkue omilleen. B-maajoukkueella leirejä on nolla. Ehrnrooth toteaa, että tiimin toiminta on tällä hetkellä jotakuinkin samalla tasolla kuin A-maajoukkueen.","type":"text"}],"type":"scrollover-page","media":{"id":"1-66737175","type":"video","programResponse":{"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2023-09-18T09:30:00+03:00","geoRestriction":"None","type":"Publication","id":"4-66737176","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"aspectRatio":"1:1","type":"VideoTrack","duration":"PT10S"},"downloadable":false,"type":"Video","duration":"PT10S","id":"67-fcdfea02fabe4f1fbb530baeb5ccc366","available":true}}],"title":{"main":{"fin":"Rebecca Ehrnrooth loop 4"}},"id":"1-66737175","image":{"main":{"fin":{"type":"Image","id":"13-67-fcdfea02fabe4f1fbb530baeb5ccc366","version":1695018611}}}}}},{"content":[{"text":"– Hiihtoliiton tarjoamat harjoitusryhmät ovat pieniä ja meitä täyspäiväisesti panostavia hiihtäjiä on kuitenkin aika paljon. On tärkeää Suomen hiihdolle, että A-maajoukkueesta pudonneet saavat mahdollisuuden samantasoiseen harjoitteluun.","type":"text"}],"type":"scrollover-page","media":{"id":"1-66737170","type":"video","programResponse":{"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2023-09-18T09:30:00+03:00","geoRestriction":"None","type":"Publication","id":"4-66737171","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"aspectRatio":"1:1","type":"VideoTrack","duration":"PT6S"},"downloadable":false,"type":"Video","duration":"PT6S","id":"67-75ed3ffe7dc94aa68393bf5306810e31","available":true}}],"title":{"main":{"fin":"Rebecca Ehrnrooth loop 3"}},"id":"1-66737170","image":{"main":{"fin":{"type":"Image","id":"13-67-75ed3ffe7dc94aa68393bf5306810e31","version":1695018611}}}}}}],"type":"scrollover-pages"},{"text":"Hiihdon ohessa Ehrnrooth on opiskellut taloustieteitä Hankenilla, eli Svenska Handelshögskolanilla. Keväällä hän kirjoitti kandidaatin tutkielmansa siitä, miten eri ominaisuudet urheilijan henkilöbrändissä vaikuttavat kuluttajien ostopäätöksiin.","type":"text"},{"text":"Tutkielmassa kävi ilmi, että urheilijan kilpailusuorituksella ei ole niin suurta vaikutusta, kuin oli oletettu. Tämä yllätti Ehrnroothin.","type":"text"},{"text":"– Kuluttajien asenteisiin vaikuttaakin eniten urheilijan luonne ja siihen liittyvät asiat. Eli, riittää aika pitkälle, että olet hyvä tyyppi.","type":"text"},{"text":"Ehrnroothin valttikortti sosiaalisen median maailmassa on ollut hänen persoonallisuutensa, ei niinkään hänen viimeaikaiset kilpailusuoritukset. Hänen humoristiset videonsa ovat tavoittaneet miljoonia somekäyttäjiä, mutta tähänastinen resepti ei takaa somevideoiden suosiota jatkossa.","type":"text"},{"text":"– Tuntuu, että Tiktokin trendit muuttuvat päivittäin. 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