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dialling up the glamour for an evening occasion or seeking that no-makeup <a class="hm-link" href="https://www.hellomagazine.com/hfm/makeup-trends/" rel="noopener" target="_blank">makeup</a> look to even out skin tone, a flawless and long-lasting base always creates the best canvas.</p><p id="eOYH9UeQtN" data-wc="25">We asked UK Pro Artist for <span><a class="hm-link" href="https://bit.ly/3UiddGs" rel="sponsored noopener nofollow" target="_blank">Estée Lauder</a></span> Nicole Pitman the most searched-for questions about foundation, concealer and contouring to level up our makeup routines... </p><h3 data-wc="10" id="h3-3gwgfjcm43l90t2">Q: How do you find the right shade of foundation?</h3><p id="eeLGUWSqHRv" data-wc="100">A: “To find your perfect shade start by deciding which undertone works best for you – if your skin is naturally warm, neutral or cool. If you're unsure, try swatching all 3 undertones along your jawline to see which one blends best into your skin. I recommend doing this in natural lighting. Once you've found the perfect undertone try the shade on your neck, cheeks and forehead and check it blends well in all areas to determine if the foundation shade works overall for you. It’s especially helpful to shade match these areas if you’re prone to pigmentation or redness.”</p><div class="fr-embedded"> <div data-wc="75" id="em3cldTZ7l"><div class="helloImageWrapper_h9t7u29"><div class="HFMHelloImage_he1qnax helloImage_h11sh02 hm-image--layout-responsive -aspect-ratio-original__aspect-ratio"><figure><div><img src="https://images.hellomagazine.com/horizon/original_aspect_ratio/a98cdd26aef4-nicole-estee-lauder.png" sizes="(min-width:1360px) 630px, (min-width:960px) 60vw, (min-width:320px) calc(100vw - (var(--page-gutter) * 2)), calc(100vw - (var(--page-gutter) * 2))" fetchpriority="auto" srcSet="https://images.hellomagazine.com/horizon/original_aspect_ratio/a98cdd26aef4-nicole-estee-lauder.png?tx=c_limit,w_960 960w, https://images.hellomagazine.com/horizon/original_aspect_ratio/a98cdd26aef4-nicole-estee-lauder.png?tx=c_limit,w_640 640w, https://images.hellomagazine.com/horizon/original_aspect_ratio/a98cdd26aef4-nicole-estee-lauder.png?tx=c_limit,w_360 360w" loading="lazy" width="1024" height="504" decoding="async" class="image" alt="Nicole Pitman is a leading makeup artist and works as a UK Pro Artist for Estée Lauder"/></div><figcaption class="helloImageCaption_h1oga867">Nicole Pitman is a leading makeup artist and works as a UK Pro Artist for Estée Lauder</figcaption></figure></div></div></div> </div><h3 data-wc="11" id="h3-3gwgfjcm43l90t3">Q: In which order should I apply skincare products before foundation?</h3><p id="eg_1FEPCCKa" data-wc="83">A: “Apply skincare products by starting with the thinnest consistency first, then build up to the thickest. I like to start with a lightweight hydrating serum like <a class="hm-link" href="https://bit.ly/3UiSzG1" rel="noopener nofollow" target="_blank">Advanced Night Repair Serum</a> and then layer a richer texture moisturiser on top to lock hydration into the skin – and remember to apply it to your neck and décolletage as well. Then apply a thin layer of your primer on top in a gentle pressing motion to make the perfect prep for your complexion products.”</p><h3 data-wc="3" id="h3-3gwgfjcm43l90t4">Take our poll:</h3><div class="fr-embedded"> <div data-wc="200" id="eQOtWMONZi"></div> </div><h3 data-wc="8" id="h3-3gwgfjcm43l90t5">Q: What is the purpose of a primer?</h3><p id="e546DQmuAat" data-wc="79">A: “Primer is designed to prep your skin for complexion products like foundation or concealer. It's important to pick a primer that works well with your skin type and desired finish. For example, if you have combination or oily skin and want to minimise shine throughout the day, opt for an oil-free mattifying primer like the <a class="hm-link" href="https://bit.ly/3YxSbpM" rel="noopener nofollow" target="_blank">Double Wear Smooth and Blur Primer</a>. This<em> </em>will help to reduce the appearance of oil and keep your foundation in place all day.” </p><h3 data-wc="10" id="h3-3gwgfjcm43l90t6">Q: Which area should you start with when applying foundation?</h3><p id="eDSCax56p2Gj" data-wc="58">A: “I normally recommend starting from the centre of the face and blending the foundation outward, working it in section by section – this way you won't have excess product to blend around areas like the jawline and hairline. For a seamless finish remember to pay particular attention to blending the foundation around the nose, ears and neck. </p><div class="fr-embedded"> <div data-wc="200" id="eauX0uAMW3"><div><a href="https://bit.ly/4fbf6wt" class="buttonWidgetButtonLink_b94rpwz" rel="sponsored nofollow" target="_blank"><div class="helloImageWrapper_h9t7u29"><div class="buttonWidgetImage_b6cl0h3 HFMHelloImage_he1qnax helloImage_h11sh02 hm-image--layout-responsive -aspect-ratio-original__aspect-ratio"><figure><div><img src="https://images.hellomagazine.com/horizon/original_aspect_ratio/1ce54733beaa-027131392385.jpg" sizes="(min-width:1360px) 670px, (min-width:960px) 60vw, (min-width:320px) calc(100vw - 4,625rem), calc(100vw - 4,625rem)" fetchpriority="auto" srcSet="https://images.hellomagazine.com/horizon/original_aspect_ratio/1ce54733beaa-027131392385.jpg?tx=c_limit,w_960 960w, https://images.hellomagazine.com/horizon/original_aspect_ratio/1ce54733beaa-027131392385.jpg?tx=c_limit,w_640 640w, https://images.hellomagazine.com/horizon/original_aspect_ratio/1ce54733beaa-027131392385.jpg?tx=c_limit,w_360 360w" loading="lazy" width="1024" height="1024" decoding="async" class="image"/></div></figure></div></div></a><div class="HFMButtonWidget_h1kjrwf4 buttonWidgetClass_b1grra21"><div class="buttonWidgetWrapper_b1c5mcep"><a href="https://bit.ly/4fbf6wt" class=" buttonWidgetButton_b1lxbopb buttonClass_by57jsl -primary" rel="sponsored nofollow" target="_blank">Double Wear Stay-in-Place Foundation SPF 10, £39.50</a></div></div></div></div> </div><h3 data-wc="11" id="h3-3gwgfjcm43l90t7">Q: How can I make foundation look like a second skin?</h3><p id="eE4DiJttWCGx" data-wc="88">A: “It's all in the skin prep! If your skin is dehydrated the foundation will cling to those areas, so to avoid this prep the skin with products that cater to your skin type. I also like to add a few drops of <a class="hm-link" href="https://bit.ly/3UiSzG1" rel="noopener nofollow" target="_blank">Advanced Night Repair Serum</a><em> </em>into my foundation to sheer it out. For a second skin finish, apply thin layers of the mixed serum and foundation and build up coverage just in the areas you need it to keep the base looking really fresh and lightweight.”</p><h3 data-wc="7" id="h3-3gwgfjcm43l90t8">Q: How can I cover dark circles?</h3><p id="ea2slHcKuZVf" data-wc="89">A: “Firstly, pick a concealer that is similar to or one shade lighter than your foundation and don't rush to blend it in. Start by applying a light layer in the areas that are darker, such as the inner and outer corner of the eye, and leave it to sit for around 30-40 seconds before blending it into your foundation. This helps to keep the coverage where you want it. Less is more with concealer so I recommend using thin layers and building the product up to avoid creasing.”</p><div class="fr-embedded"> <div data-wc="200" id="eQKv_nCagW"><div><a href="https://bit.ly/4fh6wg1" class="buttonWidgetButtonLink_b94rpwz" rel="sponsored nofollow" target="_blank"><div class="helloImageWrapper_h9t7u29"><div class="buttonWidgetImage_b6cl0h3 HFMHelloImage_he1qnax helloImage_h11sh02 hm-image--layout-responsive -aspect-ratio-original__aspect-ratio"><figure><div><img src="https://images.hellomagazine.com/horizon/original_aspect_ratio/fb37c7470cfe-887167660137.jpg" sizes="(min-width:1360px) 670px, (min-width:960px) 60vw, (min-width:320px) calc(100vw - 4,625rem), calc(100vw - 4,625rem)" fetchpriority="auto" srcSet="https://images.hellomagazine.com/horizon/original_aspect_ratio/fb37c7470cfe-887167660137.jpg?tx=c_limit,w_960 960w, https://images.hellomagazine.com/horizon/original_aspect_ratio/fb37c7470cfe-887167660137.jpg?tx=c_limit,w_640 640w, https://images.hellomagazine.com/horizon/original_aspect_ratio/fb37c7470cfe-887167660137.jpg?tx=c_limit,w_360 360w" loading="lazy" width="1024" height="1024" decoding="async" class="image"/></div></figure></div></div></a><div class="HFMButtonWidget_h1kjrwf4 buttonWidgetClass_b1grra21"><div class="buttonWidgetWrapper_b1c5mcep"><a href="https://bit.ly/4fh6wg1" class=" buttonWidgetButton_b1lxbopb buttonClass_by57jsl -primary" rel="sponsored nofollow" target="_blank">Futurist Soft Touch Brightening Skincealer Concealer, £33</a></div></div></div></div> </div><h3 data-wc="6" id="h3-3gwgfjcm43l90t9">Q: How to conceal a spot?</h3><p id="eKJm2fC18k05" data-wc="85">A: “Choose a shade that is close to your natural skin tone and gently press it directly onto the breakout and the surrounding area. Then blend only the edges of the concealer with your finger or a blending brush, keeping the coverage on the breakout, then gently set with powder. For more stubborn breakouts I like to apply <a class="hm-link" href="https://bit.ly/4fbf6wt" rel="noopener nofollow" target="_blank">Double Wear Stay-in-Place Makeup SPF 10</a> on top of the concealer as it provides 24-hour wear so you don't have to worry about reapplying throughout the day.”</p><div class="fr-embedded"> <div data-wc="200" id="ebhZWZ-b8E"><div><a href="https://bit.ly/4hjaV3R" class="buttonWidgetButtonLink_b94rpwz" rel="sponsored nofollow" target="_blank"><div class="helloImageWrapper_h9t7u29"><div class="buttonWidgetImage_b6cl0h3 HFMHelloImage_he1qnax helloImage_h11sh02 hm-image--layout-responsive -aspect-ratio-original__aspect-ratio"><figure><div><img src="https://images.hellomagazine.com/horizon/original_aspect_ratio/1ab0b0b244a5-887167480490.jpg" sizes="(min-width:1360px) 670px, (min-width:960px) 60vw, (min-width:320px) calc(100vw - 4,625rem), calc(100vw - 4,625rem)" fetchpriority="auto" srcSet="https://images.hellomagazine.com/horizon/original_aspect_ratio/1ab0b0b244a5-887167480490.jpg?tx=c_limit,w_960 960w, https://images.hellomagazine.com/horizon/original_aspect_ratio/1ab0b0b244a5-887167480490.jpg?tx=c_limit,w_640 640w, https://images.hellomagazine.com/horizon/original_aspect_ratio/1ab0b0b244a5-887167480490.jpg?tx=c_limit,w_360 360w" loading="lazy" width="1024" height="1024" decoding="async" class="image"/></div></figure></div></div></a><div class="HFMButtonWidget_h1kjrwf4 buttonWidgetClass_b1grra21"><div class="buttonWidgetWrapper_b1c5mcep"><a href="https://bit.ly/4hjaV3R" class=" buttonWidgetButton_b1lxbopb buttonClass_by57jsl -primary" rel="sponsored nofollow" target="_blank">Double Wear Stay-in-Place Flawless Wear Concealer, £31</a></div></div></div></div> </div><h3 data-wc="5" id="h3-3gwgfjcm43l90ta">Q: How should I contour? </h3><p id="eTOnrZYfg3Sn" data-wc="86">A: “Contour is all about light and contrast. For the areas you want to appear smaller or more defined, apply a deeper shade of foundation or concealer, for example along the cheekbones. For any areas that you want to brighten or enhance, apply a lighter shade such as under the eyes or above the Cupid's bow. Start by applying the deeper shade on the back of your hand and working it into the brush first as it'll be easier to blend with the product warmed up. </p><p id="eOb-P9hsjg" data-wc="58">"Gently apply the product along the top of the forehead, avoiding the hairline, then blend from the top of the ear along the cheekbone, blending upwards as you go. You can also apply a thin layer of a darker shade along the jawline, making sure to blend it in with your foundation to avoid any harsh tell-tale lines.”</p><div class="fr-embedded"> <div><div data-wc="50" id="elDuvMHpxS"><div class="HFMRelatedContent_h4rk4ak relatedContentClass_r1eorxgb -category-hfm js-rel-content"><h4 class="relatedContentTitleClass_r14hzpr7 hm-heading">You may also like</h4><nav aria-label="Continue reading related articles"><ul class="relatedContentListClass_ra09n5z"><li class="relatedContentItemClass_r1rbqie4"><article class="HFMMiniCard_h10neu2s miniCard_m1i6o0hw -category-hfm miniCardHasLink_mm9ile1"><div class="miniCardWrapper_m1rrqcnp"><div class="miniCardMedia_m1mrt22s"><div class="miniCardImageWrapper_m1kleq9p"><a aria-label="Ace your base: expert makeup artist shares how to ensure your foundation lasts all day" class="hm-link" href="/healthandbeauty/722305/makeup-artist-foundation-tips-estee-lauder/" rel=""><div class="helloImageWrapper_h9t7u29"><div class="HFMHelloImage_he1qnax helloImage_h11sh02 hm-image--layout-responsive -aspect-ratio-square"><figure><div><img src="https://images.hellomagazine.com/horizon/square/4056ac1a3d61-estee-lauder-foundation-tips.jpg" sizes="(min-width:1360px) 88px, 88px" fetchpriority="auto" srcSet="https://images.hellomagazine.com/horizon/square/4056ac1a3d61-estee-lauder-foundation-tips.jpg?tx=c_limit,w_160 160w" loading="lazy" width="1080" height="1080" decoding="async" class="image" alt="Ace your base: expert makeup artist shares how to ensure your foundation lasts all day"/></div></figure></div></div></a></div></div><div class="miniCardContent_mtwrh3c"><h5 class="miniCardTitle_m1w18s13 hm-heading"><a aria-label="Ace your base: expert makeup artist shares how to ensure your foundation lasts all day" class="miniCardLink_my4jhwq hm-link" href="/healthandbeauty/722305/makeup-artist-foundation-tips-estee-lauder/" rel="">Ace your base: expert makeup artist shares how to ensure your foundation lasts all day</a></h5><span class="miniCardLine_m1nt9q7p"></span></div></div></article></li></ul></nav></div></div></div> </div><h3 data-wc="10" id="h3-3gwgfjcm43l90tb">Q: How can I stop foundation sinking into fine lines? </h3><p id="e1ZHFDOIwffC" data-wc="54">A: “Hydration is key to minimising the appearance of fine lines – so make sure your skin is nourished and hydrated first. Apply <span><a class="hm-link noskim" href="https://bit.ly/3YxSbpM" rel="sponsored noncommercial noopener nofollow" target="_blank">Double Wear Smooth & Blur Primer</a></span> after your skincare and then use a thinner layer of foundation in areas where fine lines are more prominent. This will help to prevent creasing.”</p><div class="fr-embedded"> <div data-wc="200" id="eothpYfCCZ"><div><a href="https://bit.ly/3Nwht1k" class="buttonWidgetButtonLink_b94rpwz" rel="sponsored nofollow" target="_blank"><div class="helloImageWrapper_h9t7u29"><div class="buttonWidgetImage_b6cl0h3 HFMHelloImage_he1qnax helloImage_h11sh02 hm-image--layout-responsive -aspect-ratio-original__aspect-ratio"><figure><div><img src="https://images.hellomagazine.com/horizon/original_aspect_ratio/c7e58422d441-887167466777.jpg" sizes="(min-width:1360px) 670px, (min-width:960px) 60vw, (min-width:320px) calc(100vw - 4,625rem), calc(100vw - 4,625rem)" fetchpriority="auto" srcSet="https://images.hellomagazine.com/horizon/original_aspect_ratio/c7e58422d441-887167466777.jpg?tx=c_limit,w_960 960w, https://images.hellomagazine.com/horizon/original_aspect_ratio/c7e58422d441-887167466777.jpg?tx=c_limit,w_640 640w, https://images.hellomagazine.com/horizon/original_aspect_ratio/c7e58422d441-887167466777.jpg?tx=c_limit,w_360 360w" loading="lazy" width="743" height="1024" decoding="async" class="image"/></div></figure></div></div></a><div class="HFMButtonWidget_h1kjrwf4 buttonWidgetClass_b1grra21"><div class="buttonWidgetWrapper_b1c5mcep"><a href="https://bit.ly/3Nwht1k" class=" buttonWidgetButton_b1lxbopb buttonClass_by57jsl -primary" rel="sponsored nofollow" target="_blank">Futurist Hydra Rescue Moisturizing Foundation SPF 45, £42</a></div></div></div></div> </div><h3 data-wc="10" id="h3-3gwgfjcm43l90tc">Q: Which is the best brush to apply liquid foundation?</h3><p id="es0NVkYr5l" data-wc="76">A: “The brushes you use can totally change the coverage and finish of your foundation so you can vary this based on your desired look. I prefer a fluffier buffing brush for liquid foundation. I start by priming the brush by coating the foundation evenly over the bristles before applying to the skin in a bouncing motion. This type of brush gives a soft-focus finish so you don't have to worry about streaks in your foundation.”</p><h3 data-wc="10" id="h3-3gwgfjcm43l90td">Q: What is the most modern way to wear foundation?</h3><p id="e8IyzebgBkfy" data-wc="62">A: “Whether you’re team matte or glow, the latest complexion trends are all about enhancing your skin rather than hiding it. Products that combine skincare benefits with your foundation are trending across the beauty industry. The<strong> </strong><a class="hm-link" href="https://bit.ly/4hdvyOO" rel="noopener nofollow" target="_blank">Futurist SkinTint Serum</a> is one example. It's a great way to give your skin a healthy radiant finish whilst still achieving a lightweight and natural look.”</p><div class="fr-embedded"> <div data-wc="200" id="eZmseVCPs-"><div><a href="https://bit.ly/4hdvyOO" class="buttonWidgetButtonLink_b94rpwz" rel="sponsored nofollow" target="_blank"><div class="helloImageWrapper_h9t7u29"><div class="buttonWidgetImage_b6cl0h3 HFMHelloImage_he1qnax helloImage_h11sh02 hm-image--layout-responsive -aspect-ratio-original__aspect-ratio"><figure><div><img src="https://images.hellomagazine.com/horizon/original_aspect_ratio/c7336c44652f-887167558670.jpg" sizes="(min-width:1360px) 670px, (min-width:960px) 60vw, (min-width:320px) calc(100vw - 4,625rem), calc(100vw - 4,625rem)" fetchpriority="auto" srcSet="https://images.hellomagazine.com/horizon/original_aspect_ratio/c7336c44652f-887167558670.jpg?tx=c_limit,w_960 960w, https://images.hellomagazine.com/horizon/original_aspect_ratio/c7336c44652f-887167558670.jpg?tx=c_limit,w_640 640w, https://images.hellomagazine.com/horizon/original_aspect_ratio/c7336c44652f-887167558670.jpg?tx=c_limit,w_360 360w" loading="lazy" width="1024" height="1024" decoding="async" class="image"/></div></figure></div></div></a><div class="HFMButtonWidget_h1kjrwf4 buttonWidgetClass_b1grra21"><div class="buttonWidgetWrapper_b1c5mcep"><a href="https://bit.ly/4hdvyOO" class=" buttonWidgetButton_b1lxbopb buttonClass_by57jsl -primary" rel="sponsored nofollow" target="_blank">Futurist Skin Tint Serum Foundation with Botanical Oil Infusion SPF 20, £49</a></div></div></div></div> </div><p data-wc="28" id="evgJiFF0QO"><strong><em>From matte to glow, find your perfect foundation and concealer match in the Estée Lauder collection, available at Estée Lauder counters nationwide and on the </em></strong><em><strong><a class="hm-link" href="https://bit.ly/3UiddGs" rel="noopener nofollow" target="_blank">Estée Lauder site</a></strong></em><strong><em>.</em></strong></p></div><div></div> </div>   <div class=" hfm-th-bWV0 hfm-ne-ZXJu hfm--aarbost-ZTEt"><div class="hfm-neWr-ZXJu"><h2 class="he-bmdo hfm-neTi-bGVu">Transform your routine with expert advice from our beauty and wellness team</h2><div class="hfm-neCoWr-ZXJu"><form method="post" name="hm-newsletter" class="hfm-neFo-cm1u"><label for="email"><span class="">Email Address</span><input type="email" required="" name="email" id="email" placeholder="Enter your email address"/></label><button type="submit" class="hfm-neFoBu-b25u hfm-th-bWV0 hfm-bu-b25i hfm-bupr-cnli" aria-label="Sign Up" aria-expanded="false" translations="[object Object]" theme="hfm">Sign Up</button></form><span class="hfm-neFoDi-ZXJu"><p>By entering your details, you are agreeing to HELLO! 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Fashion"><div class="contentGroupBackground_c1qyvc5k"><div class="blockTitle_b1wht7vm HFMBlockTitle_h1p6igjv blockTitleNoLine_bkf7ey1 -category-hfm -has-category -has-view-all"><div class="blockTitleBlock_bh7qbeu"><div class="blockTitleTitle_bfgeavs"><h4 class="blockTitleHeading_bno9ief hm-heading">More Hello! Fashion</h4></div><a aria-label="See more Hello! 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data-wc=\"31\"\u003eWhether you\u0026apos;re dialling up the glamour for an evening occasion or seeking that no-makeup {{{em8rAWWcUAJ}}} look to even out skin tone, a flawless and long-lasting base always creates the best canvas.\u003c/p\u003e\u003cp id=\"eOYH9UeQtN\" data-wc=\"25\"\u003eWe asked UK Pro Artist for {{{efzQLN9vOsH}}} Nicole Pitman the most searched-for questions about foundation, concealer and contouring to level up our makeup routines...\u0026#xa0;\u003c/p\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90t2\"\u003eQ: How do you find the right shade of foundation?\u003c/h3\u003e\u003cp id=\"eeLGUWSqHRv\" data-wc=\"100\"\u003eA: \u0026#x201c;To find your perfect shade start by deciding which undertone works best for you \u0026#x2013; if your skin is naturally warm, neutral or cool. If you\u0026apos;re unsure, try swatching all 3 undertones along your jawline to see which one blends best into your skin. I recommend doing this in natural lighting. Once you\u0026apos;ve found the perfect undertone try the shade on your neck, cheeks and forehead and check it blends well in all areas to determine if the foundation shade works overall for you. It\u0026#x2019;s especially helpful to shade match these areas if you\u0026#x2019;re prone to pigmentation or redness.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{em3cldTZ7l}}}\n\u003c/div\u003e\u003ch3 data-wc=\"11\" id=\"h3-3gwgfjcm43l90t3\"\u003eQ: In which order should I apply skincare products before foundation?\u003c/h3\u003e\u003cp id=\"eg_1FEPCCKa\" data-wc=\"83\"\u003eA: \u0026#x201c;Apply skincare products by starting with the thinnest consistency first, then build up to the thickest. I like to start with a lightweight hydrating serum like {{{etEEQ54aezC}}} and then layer a richer texture moisturiser on top to lock hydration into the skin \u0026#x2013; and remember to apply it to your neck and d\u0026#xe9;colletage as well. Then apply a thin layer of your primer on top in a gentle pressing motion to make the perfect prep for your complexion products.\u0026#x201d;\u003c/p\u003e\u003ch3 data-wc=\"3\" id=\"h3-3gwgfjcm43l90t4\"\u003eTake our poll:\u003c/h3\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{eQOtWMONZi}}}\n\u003c/div\u003e\u003ch3 data-wc=\"8\" id=\"h3-3gwgfjcm43l90t5\"\u003eQ: What is the purpose of a primer?\u003c/h3\u003e\u003cp id=\"e546DQmuAat\" data-wc=\"79\"\u003eA: \u0026#x201c;Primer is designed to prep your skin for complexion products like foundation or concealer. It\u0026apos;s important to pick a primer that works well with your skin type and desired finish. For example, if you have combination or oily skin and want to minimise shine throughout the day, opt for an oil-free mattifying primer like the {{{e9ja8Ejgb4m}}}. This\u003cem\u003e\u0026#xa0;\u0026#xa0;\u003c/em\u003ewill help to reduce the appearance of oil and keep your foundation in place all day.\u0026#x201d;\u0026#xa0;\u003c/p\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90t6\"\u003eQ: Which area should you start with when applying foundation?\u003c/h3\u003e\u003cp id=\"eDSCax56p2Gj\" data-wc=\"58\"\u003eA: \u0026#x201c;I normally recommend starting from the centre of the face and blending the foundation outward, working it in section by section \u0026#x2013; this way you won\u0026apos;t have excess product to blend around areas like the jawline and hairline. For a seamless finish remember to pay particular attention to blending the foundation around the nose, ears and neck.\u0026#xa0;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{eauX0uAMW3}}}\n\u003c/div\u003e\u003ch3 data-wc=\"11\" id=\"h3-3gwgfjcm43l90t7\"\u003eQ: How can I make foundation look like a second skin?\u003c/h3\u003e\u003cp id=\"eE4DiJttWCGx\" data-wc=\"88\"\u003eA: \u0026#x201c;It\u0026apos;s all in the skin prep! If your skin is dehydrated the foundation will cling to those areas, so to avoid this prep the skin with products that cater to your skin type. I also like to add a few drops of {{{eUTEIZbTGwd}}}\u003cem\u003e\u0026#xa0;\u003c/em\u003einto my foundation to sheer it out. For a second skin finish, apply thin layers of the mixed serum and foundation and build up coverage just in the areas you need it to keep the base looking really fresh and lightweight.\u0026#x201d;\u003c/p\u003e\u003ch3 data-wc=\"7\" id=\"h3-3gwgfjcm43l90t8\"\u003eQ: How can I cover dark circles?\u003c/h3\u003e\u003cp id=\"ea2slHcKuZVf\" data-wc=\"89\"\u003eA: \u0026#x201c;Firstly, pick a concealer that is similar to or one shade lighter than your foundation and don\u0026apos;t rush to blend it in. Start by applying a light layer in the areas that are darker, such as the inner and outer corner of the eye, and leave it to sit for around 30-40 seconds before blending it into your foundation. This helps to keep the coverage where you want it. Less is more with concealer so I recommend using thin layers and building the product up to avoid creasing.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{eQKv_nCagW}}}\n\u003c/div\u003e\u003ch3 data-wc=\"6\" id=\"h3-3gwgfjcm43l90t9\"\u003eQ: How to conceal a spot?\u003c/h3\u003e\u003cp id=\"eKJm2fC18k05\" data-wc=\"85\"\u003eA: \u0026#x201c;Choose a shade that is close to your natural skin tone and gently press it directly onto the breakout and the surrounding area. Then blend only the edges of the concealer with your finger or a blending brush, keeping the coverage on the breakout, then gently set with powder. For more stubborn breakouts I like to apply {{{eJp7hPx7lO}}} on top of the concealer as it provides 24-hour wear so you don\u0026apos;t have to worry about reapplying throughout the day.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{ebhZWZ-b8E}}}\n\u003c/div\u003e\u003ch3 data-wc=\"5\" id=\"h3-3gwgfjcm43l90ta\"\u003eQ: How should I contour?\u0026#xa0;\u003c/h3\u003e\u003cp id=\"eTOnrZYfg3Sn\" data-wc=\"86\"\u003eA: \u0026#x201c;Contour is all about light and contrast. For the areas you want to appear smaller or more defined, apply a deeper shade of foundation or concealer, for example along the cheekbones. For any areas that you want to brighten or enhance, apply a lighter shade such as under the eyes or above the Cupid\u0026apos;s bow. Start by applying the deeper shade on the back of your hand and working it into the brush first as it\u0026apos;ll be easier to blend with the product warmed up.\u0026#xa0;\u003c/p\u003e\u003cp id=\"eOb-P9hsjg\" data-wc=\"58\"\u003e\u0026quot;Gently apply the product along the top of the forehead, avoiding the hairline, then blend from the top of the ear along the cheekbone, blending upwards as you go. You can also apply a thin layer of a darker shade along the jawline, making sure to blend it in with your foundation to avoid any harsh tell-tale lines.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{elDuvMHpxS}}}\n\u003c/div\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90tb\"\u003eQ: How can I stop foundation sinking into fine lines?\u0026#xa0;\u003c/h3\u003e\u003cp id=\"e1ZHFDOIwffC\" data-wc=\"54\"\u003eA: \u0026#x201c;Hydration is key to minimising the appearance of fine lines \u0026#x2013; so make sure your skin is nourished and hydrated first. Apply {{{e1QHN0nsUTgi}}} after your skincare and then use a thinner layer of foundation in areas where fine lines are more prominent. This will help to prevent creasing.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{eothpYfCCZ}}}\n\u003c/div\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90tc\"\u003eQ: Which is the best brush to apply liquid foundation?\u003c/h3\u003e\u003cp id=\"es0NVkYr5l\" data-wc=\"76\"\u003eA: \u0026#x201c;The brushes you use can totally change the coverage and finish of your foundation so you can vary this based on your desired look. I prefer a fluffier buffing brush for liquid foundation. I start by priming the brush by coating the foundation evenly over the bristles before applying to the skin in a bouncing motion. This type of brush gives a soft-focus finish so you don\u0026apos;t have to worry about streaks in your foundation.\u0026#x201d;\u003c/p\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90td\"\u003eQ: What is the most modern way to wear foundation?\u003c/h3\u003e\u003cp id=\"e8IyzebgBkfy\" data-wc=\"62\"\u003eA: \u0026#x201c;Whether you\u0026#x2019;re team matte or glow, the latest complexion trends are all about enhancing your skin rather than hiding it. Products that combine skincare benefits with your foundation are trending across the beauty industry. The\u003cstrong\u003e\u0026#xa0;\u003c/strong\u003e{{{e7traHhspNKW}}} is one example. It\u0026apos;s a great way to give your skin a healthy radiant finish whilst still achieving a lightweight and natural look.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n {{{eZmseVCPs-}}}\n\u003c/div\u003e\u003cp data-wc=\"26\" id=\"evgJiFF0QO\"\u003e\u003cstrong\u003e\u003cem\u003eFrom matte to glow, find your perfect foundation and concealer match in the Est\u0026#xe9;e Lauder collection, available at Est\u0026#xe9;e Lauder counters nationwide and on the\u0026#xa0;\u003c/em\u003e\u003c/strong\u003e\u003cem\u003e\u003cstrong\u003e{{{eNNOv9m5zX9}}}\u003c/strong\u003e\u003c/em\u003e\u003cstrong\u003e\u003cem\u003e.\u003c/em\u003e\u003c/strong\u003e\u003c/p\u003e\u003c/widget\u003e","body":true}],"unresolvedWidgets":[]},{"configurationId":"e0nKHKHh-i","component":"Credits","data":{"isAmp":false,"credits":[],"inStaticArticle":false},"unresolvedWidgets":[]},{"configurationId":"evrTcCL8Dr","component":"ContentPurposeText","data":{"commercialTexts":[],"classPosition":"contentpurpose-position__bottom"},"unresolvedWidgets":[]},{"configurationId":"eZ8gwKM1Do","component":"Empty","data":[],"unresolvedWidgets":[]},{"configurationId":"elIb2ssFwF","component":"Newsletter","data":{"image":null,"title":"Transform your routine with expert advice from our beauty and wellness team","titleHeading":"2","labelEmail":"Email Address","textFormField":"Enter your email address","ctaButtonText":"Sign Up","emailListId":"newsletter_hello-beauty-collective","disclaimerText":"\u003cp\u003eBy entering your details, you are agreeing to HELLO! 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If you\u0026apos;re unsure, try swatching all 3 undertones along your jawline to see which one blends best into your skin. I recommend doing this in natural lighting. Once you\u0026apos;ve found the perfect undertone try the shade on your neck, cheeks and forehead and check it blends well in all areas to determine if the foundation shade works overall for you. It\u0026#x2019;s especially helpful to shade match these areas if you\u0026#x2019;re prone to pigmentation or redness.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n \u003cwidget id=\"em3cldTZ7l\" data-wc=\"75\" data-type=\"MediaImage\"\u003e\u003c/widget\u003e\n\u003c/div\u003e\u003ch3 data-wc=\"11\" id=\"h3-3gwgfjcm43l90t3\"\u003eQ: In which order should I apply skincare products before foundation?\u003c/h3\u003e\u003cp id=\"eg_1FEPCCKa\" data-wc=\"83\"\u003eA: \u0026#x201c;Apply skincare products by starting with the thinnest consistency first, then build up to the thickest. I like to start with a lightweight hydrating serum like {{{etEEQ54aezC}}} and then layer a richer texture moisturiser on top to lock hydration into the skin \u0026#x2013; and remember to apply it to your neck and d\u0026#xe9;colletage as well. Then apply a thin layer of your primer on top in a gentle pressing motion to make the perfect prep for your complexion products.\u0026#x201d;\u003c/p\u003e\u003ch3 data-wc=\"3\" id=\"h3-3gwgfjcm43l90t4\"\u003eTake our poll:\u003c/h3\u003e\u003cdiv class=\"fr-embedded\"\u003e\n \u003cwidget id=\"eQOtWMONZi\" data-wc=\"200\" data-type=\"CoolTabs\"\u003e\u003c/widget\u003e\n\u003c/div\u003e\u003ch3 data-wc=\"8\" id=\"h3-3gwgfjcm43l90t5\"\u003eQ: What is the purpose of a primer?\u003c/h3\u003e\u003cp id=\"e546DQmuAat\" data-wc=\"79\"\u003eA: \u0026#x201c;Primer is designed to prep your skin for complexion products like foundation or concealer. It\u0026apos;s important to pick a primer that works well with your skin type and desired finish. For example, if you have combination or oily skin and want to minimise shine throughout the day, opt for an oil-free mattifying primer like the {{{e9ja8Ejgb4m}}}. This\u003cem\u003e\u0026#xa0;\u0026#xa0;\u003c/em\u003ewill help to reduce the appearance of oil and keep your foundation in place all day.\u0026#x201d;\u0026#xa0;\u003c/p\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90t6\"\u003eQ: Which area should you start with when applying foundation?\u003c/h3\u003e\u003cp id=\"eDSCax56p2Gj\" data-wc=\"58\"\u003eA: \u0026#x201c;I normally recommend starting from the centre of the face and blending the foundation outward, working it in section by section \u0026#x2013; this way you won\u0026apos;t have excess product to blend around areas like the jawline and hairline. For a seamless finish remember to pay particular attention to blending the foundation around the nose, ears and neck.\u0026#xa0;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n \u003cwidget id=\"eauX0uAMW3\" data-wc=\"200\" data-type=\"ButtonWidgetArticles\"\u003e\u003c/widget\u003e\n\u003c/div\u003e\u003ch3 data-wc=\"11\" id=\"h3-3gwgfjcm43l90t7\"\u003eQ: How can I make foundation look like a second skin?\u003c/h3\u003e\u003cp id=\"eE4DiJttWCGx\" data-wc=\"88\"\u003eA: \u0026#x201c;It\u0026apos;s all in the skin prep! If your skin is dehydrated the foundation will cling to those areas, so to avoid this prep the skin with products that cater to your skin type. I also like to add a few drops of {{{eUTEIZbTGwd}}}\u003cem\u003e\u0026#xa0;\u003c/em\u003einto my foundation to sheer it out. For a second skin finish, apply thin layers of the mixed serum and foundation and build up coverage just in the areas you need it to keep the base looking really fresh and lightweight.\u0026#x201d;\u003c/p\u003e\u003ch3 data-wc=\"7\" id=\"h3-3gwgfjcm43l90t8\"\u003eQ: How can I cover dark circles?\u003c/h3\u003e\u003cp id=\"ea2slHcKuZVf\" data-wc=\"89\"\u003eA: \u0026#x201c;Firstly, pick a concealer that is similar to or one shade lighter than your foundation and don\u0026apos;t rush to blend it in. Start by applying a light layer in the areas that are darker, such as the inner and outer corner of the eye, and leave it to sit for around 30-40 seconds before blending it into your foundation. This helps to keep the coverage where you want it. Less is more with concealer so I recommend using thin layers and building the product up to avoid creasing.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n \u003cwidget id=\"eQKv_nCagW\" data-wc=\"200\" data-type=\"ButtonWidgetArticles\"\u003e\u003c/widget\u003e\n\u003c/div\u003e\u003ch3 data-wc=\"6\" id=\"h3-3gwgfjcm43l90t9\"\u003eQ: How to conceal a spot?\u003c/h3\u003e\u003cp id=\"eKJm2fC18k05\" data-wc=\"85\"\u003eA: \u0026#x201c;Choose a shade that is close to your natural skin tone and gently press it directly onto the breakout and the surrounding area. Then blend only the edges of the concealer with your finger or a blending brush, keeping the coverage on the breakout, then gently set with powder. For more stubborn breakouts I like to apply {{{eJp7hPx7lO}}} on top of the concealer as it provides 24-hour wear so you don\u0026apos;t have to worry about reapplying throughout the day.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n \u003cwidget id=\"ebhZWZ-b8E\" data-wc=\"200\" data-type=\"ButtonWidgetArticles\"\u003e\u003c/widget\u003e\n\u003c/div\u003e\u003ch3 data-wc=\"5\" id=\"h3-3gwgfjcm43l90ta\"\u003eQ: How should I contour?\u0026#xa0;\u003c/h3\u003e\u003cp id=\"eTOnrZYfg3Sn\" data-wc=\"86\"\u003eA: \u0026#x201c;Contour is all about light and contrast. For the areas you want to appear smaller or more defined, apply a deeper shade of foundation or concealer, for example along the cheekbones. For any areas that you want to brighten or enhance, apply a lighter shade such as under the eyes or above the Cupid\u0026apos;s bow. Start by applying the deeper shade on the back of your hand and working it into the brush first as it\u0026apos;ll be easier to blend with the product warmed up.\u0026#xa0;\u003c/p\u003e\u003cp id=\"eOb-P9hsjg\" data-wc=\"58\"\u003e\u0026quot;Gently apply the product along the top of the forehead, avoiding the hairline, then blend from the top of the ear along the cheekbone, blending upwards as you go. You can also apply a thin layer of a darker shade along the jawline, making sure to blend it in with your foundation to avoid any harsh tell-tale lines.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n \u003cwidget id=\"elDuvMHpxS\" data-wc=\"50\" data-type=\"RelatedContent\"\u003e\u003c/widget\u003e\n\u003c/div\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90tb\"\u003eQ: How can I stop foundation sinking into fine lines?\u0026#xa0;\u003c/h3\u003e\u003cp id=\"e1ZHFDOIwffC\" data-wc=\"54\"\u003eA: \u0026#x201c;Hydration is key to minimising the appearance of fine lines \u0026#x2013; so make sure your skin is nourished and hydrated first. Apply {{{e1QHN0nsUTgi}}} after your skincare and then use a thinner layer of foundation in areas where fine lines are more prominent. This will help to prevent creasing.\u0026#x201d;\u003c/p\u003e\u003cdiv class=\"fr-embedded\"\u003e\n \u003cwidget id=\"eothpYfCCZ\" data-wc=\"200\" data-type=\"ButtonWidgetArticles\"\u003e\u003c/widget\u003e\n\u003c/div\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90tc\"\u003eQ: Which is the best brush to apply liquid foundation?\u003c/h3\u003e\u003cp id=\"es0NVkYr5l\" data-wc=\"76\"\u003eA: \u0026#x201c;The brushes you use can totally change the coverage and finish of your foundation so you can vary this based on your desired look. I prefer a fluffier buffing brush for liquid foundation. I start by priming the brush by coating the foundation evenly over the bristles before applying to the skin in a bouncing motion. This type of brush gives a soft-focus finish so you don\u0026apos;t have to worry about streaks in your foundation.\u0026#x201d;\u003c/p\u003e\u003ch3 data-wc=\"10\" id=\"h3-3gwgfjcm43l90td\"\u003eQ: What is the most modern way to wear foundation?\u003c/h3\u003e\u003cp id=\"e8IyzebgBkfy\" data-wc=\"62\"\u003eA: \u0026#x201c;Whether you\u0026#x2019;re team matte or glow, the latest complexion trends are all about enhancing your skin rather than hiding it. Products that combine skincare benefits with your foundation are trending across the beauty industry. The\u003cstrong\u003e\u0026#xa0;\u003c/strong\u003e{{{e7traHhspNKW}}} is one example. 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