Sponsorship Measurement and Analytics Agency

<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width,initial-scale=1.0"> <meta name="robots" content="max-image-preview:standard"> <link rel="alternate" type="application/rss+xml" href="https://jackmorton.com/feed/">  <script type="text/javascript" src="https://cdn.cookielaw.org/consent/a4e97e59-92ee-4940-979c-cec07e1b6403/OtAutoBlock.js" defer></script> <script src="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" type="text/javascript" charset="UTF-8" data-domain-script="a4e97e59-92ee-4940-979c-cec07e1b6403" async></script> <script type="text/javascript"> function OptanonWrapper() { } </script>  <link rel="preload" as="image" href="https://jackmorton.com/wp-content/uploads/2020/11/GM-Nsacar_4.jpg" /> <title>Sponsorship Measurement and Analytics Agency | Jack Morton </title>  <script type = "text/javascript"> // // Get screen dimensions, device pixel ration and set in a cookie. // var screen_width = Math.max( screen.width, screen.height ); var devicePixelRatio = window.devicePixelRatio ? window.devicePixelRatio : 1; document.cookie = 'resolution=' + screen_width + ',' + devicePixelRatio + '; SameSite=Strict; path=/'; </script>   <script type = "text/javascript"> // // Anonymous self calling Javascript function to avoid polluting the global namespace. // (function () { // // Get the resolution cookie. // var resolution = null; var cookies = document.cookie.split( ';' ); for ( var k in cookies ) { var cookie = cookies[k].trim(); if ( cookie.indexOf( 'resolution' ) === 0 ) { resolution = cookie; } } // // Adds the resolution information to image src attributes. // function handle_images () { var imgs = document.querySelectorAll( 'img' ); for ( var k = 0; k < imgs.length; k++ ) { var img = imgs[k]; if ( img.complete || img.getAttribute( 'data-adaptive-images' ) ) { continue; } var src = img.getAttribute( 'src' ); var new_src = src.indexOf( '?' ) >=0 ? src + '&' + resolution : src + '?' + resolution; img.removeAttribute( 'src' ); img.setAttribute( 'src', new_src ); img.setAttribute( 'data-adaptive-images', true ); } } // // Start running periodically, as images are available in the DOM. // var handler = window.setInterval( handle_images, 10 ); document.addEventListener( 'DOMContentLoaded', function ( event ) { window.clearInterval( handler ); handle_images(); }); })(); </script>  <style> #wpadminbar #wp-admin-bar-p404_free_top_button .ab-icon:before { content: "\f103"; color:red; top: 2px; } </style> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <link rel="canonical" href="https://jackmorton.com/services/sponsorship-measurement-and-analytics/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Sponsorship Measurement and Analytics Agency | Jack Morton" /> <meta property="og:description" content="Data is fundamental to how we approach sponsorship and informs everything we do. It鈥檚 a part of our strategy. Sponsorship measurement and analytics allows us to set benchmarks. It impacts our ideas. We鈥檙e relentlessly optimizing our programs using data and using it to set performance KPIs. Let鈥檚 not forget making sure you see a return […]" /> <meta property="og:url" content="https://jackmorton.com/services/sponsorship-measurement-and-analytics/" /> <meta property="og:site_name" content="Jack Morton | Global Brand Experience Agency" /> <meta property="article:publisher" content="https://www.facebook.com/jackmortonworldwide" /> <meta property="article:modified_time" content="2021-02-08T15:17:11+00:00" /> <meta property="og:image" content="https://www.jackmorton.com/wp-content/uploads/2020/11/GM-Nsacar_4.jpg" /> <meta property="og:image:width" content="1596" /> <meta property="og:image:height" content="600" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@jackmorton" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Craig Smith" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://jackmorton.com/services/sponsorship-measurement-and-analytics/","url":"https://jackmorton.com/services/sponsorship-measurement-and-analytics/","name":"Sponsorship Measurement and Analytics Agency | Jack Morton","isPartOf":{"@id":"https://jackmorton.com/#website"},"primaryImageOfPage":{"@id":"https://jackmorton.com/services/sponsorship-measurement-and-analytics/#primaryimage"},"image":{"@id":"https://jackmorton.com/services/sponsorship-measurement-and-analytics/#primaryimage"},"thumbnailUrl":"https://jackmorton.com/wp-content/uploads/2020/11/GM-Nsacar_4.jpg","datePublished":"2020-11-09T18:51:58+00:00","dateModified":"2021-02-08T15:17:11+00:00","breadcrumb":{"@id":"https://jackmorton.com/services/sponsorship-measurement-and-analytics/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https://jackmorton.com/services/sponsorship-measurement-and-analytics/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https://jackmorton.com/services/sponsorship-measurement-and-analytics/#primaryimage","url":"https://jackmorton.com/wp-content/uploads/2020/11/GM-Nsacar_4.jpg","contentUrl":"https://jackmorton.com/wp-content/uploads/2020/11/GM-Nsacar_4.jpg","width":1596,"height":600,"caption":"Sponsorship Measurement and Analytics agency"},{"@type":"BreadcrumbList","@id":"https://jackmorton.com/services/sponsorship-measurement-and-analytics/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://jackmorton.com/"},{"@type":"ListItem","position":2,"name":"Sponsorship Measurement and Analytics"}]},{"@type":"WebSite","@id":"https://jackmorton.com/#website","url":"https://jackmorton.com/","name":"Jack Morton | Global Brand Experience Agency","description":"Be extraordinary","publisher":{"@id":"https://jackmorton.com/#organization"},"alternateName":"Jack Morton Worldwide","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://jackmorton.com/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https://jackmorton.com/#organization","name":"Jack Morton Worldwide","alternateName":"Jack Morton","url":"https://jackmorton.com/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https://jackmorton.com/#/schema/logo/image/","url":"https://i0.wp.com/jackmorton.com/wp-content/uploads/2020/09/JM-ExperienceMark-Orange-1-e1601401840537.png?fit=808%2C654&ssl=1","contentUrl":"https://i0.wp.com/jackmorton.com/wp-content/uploads/2020/09/JM-ExperienceMark-Orange-1-e1601401840537.png?fit=808%2C654&ssl=1","width":808,"height":654,"caption":"Jack Morton Worldwide"},"image":{"@id":"https://jackmorton.com/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/jackmortonworldwide","https://x.com/jackmorton","https://www.linkedin.com/company/jack-morton-worldwide/","https://www.youtube.com/jackmorton","https://www.instagram.com/jackmorton/"]}]}</script>  <link rel='dns-prefetch' href='//cdnjs.cloudflare.com' /> <link rel='dns-prefetch' href='//js.hs-scripts.com' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <style type='text/css' data-wpacu-inline-css-file='1'> /*!/wp-content/plugins/a3-lazy-load/assets/css/jquery.lazyloadxt.spinner.css*/.lazy-hidden,.entry img.lazy-hidden,img.thumbnail.lazy-hidden{background-color:#fff;background-image:url(/wp-content/plugins/a3-lazy-load/assets/css/loading.gif);background-repeat:no-repeat;background-position:50% 50%}figure.wp-block-image img.lazy-hidden{min-width:150px}picture source[type="image/webp"]{display:block} </style> <style type='text/css' data-wpacu-inline-css-file='1'> .clear{clear:both}.nobr{white-space:nowrap}.lazy-hidden,.entry img.lazy-hidden,img.thumbnail.lazy-hidden{background-color:#fff} </style> <link rel='stylesheet' id='appcss-css' href='https://jackmorton.com/wp-content/cache/asset-cleanup/css/item/jack2020__frontend__public__stylesheets__app-css-v831a0a4d95a1f43345e35242900e21b8c6611c6b.css' type='text/css' media='all' />  <script class="hsq-set-content-id" data-content-id="blog-post"> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); </script>  <link rel="icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-32x32.png" sizes="32x32" /> <link rel="icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-180x180.png" /> <meta name="msapplication-TileImage" content="https://jackmorton.com/wp-content/uploads/2020/09/cropped-JM-ExperienceMark-Orange-270x270.png" /> <style type="text/css" id="wp-custom-css"> .ethosscreencap {padding-bottom: 0px !important;} </style> </head> <body>  <script type="module" src="dist/modern.[hash].js"></script>  <script nomodule src="dist/legacy.[hash].js"></script> <a class="skip-link screen-reader-text" href="#content"Skip to content</a>  <header class="c-hero c-hero2"> <nav class="c-site-nav" data-module="site-nav"> <div class="o-container o-container--full c-site-nav__container"> <a href="/" class="c-site-nav__logo"> <img style="width: 100% and height: auto;" src="/wp-content/uploads/images/logo.svg" alt="Jack Morton global Experiential Marketing Agency" loading="lazy"> </a> <button class="c-site-nav__trigger js-nav-trigger menu-toggle" aria-controls="siteNavPanel" aria-pressed="false"> <span class="u-visually-hidden">Menu</span> <span class="c-site-nav__trigger-icon"></span> </button> <div class="c-site-nav__panel js-nav-panel" id="siteNavPanel" aria-hidden="true"> <div class="c-site-nav__inner js-nav-scrollarea"> <ul class="c-site-nav__list"> <li> <a href="/about/"><span>About</span></a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="/culture-careers/"><span>Careers</span></a> </li> <li> <a href="/our-culture/">Culture</a> </li> <li> <a href="/deib-at-jack-morton/">DEI+B</a> </li> <li> <a href="/sustainability/">Sustainability</a> </li> </ul> </div> </li> <li> <a href="/work/"><span>Work</span></a> </li> <li> <a href="/services/"><span>Services</span></a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="/services/brand-acts/">Brand Acts</a> </li> <li> <a href="/services/event-marketing/">Event Marketing</a> </li> <li> <a href="/services/employee-engagement/">Employee Experiences</a> </li> <li> <a href="/services/integrated-marketing/">Integrated Marketing</a> </li> <li> <a href="/services/sponsorship-marketing/">Sponsorship Activation</a> </li> <li> <a href="/services/digital-social-mobile/">Digital Experience</a> </li> <li> <a href="/services/experience-content/">Experience Content</a> </li> <li> <a href="/services/broadcast-design/">Broadcast Design</a> </li> <li> <a href="/services/tradeshow-marketing-services/">Exhibits & Trade Shows</a> </li> </ul> </div> </li> <li> <a href="/experience-better/"><span>Insights</span></a> </li> <li> <a href="/news-ideas/"><span>Press</span></a> </li> <li> <a href="#"> <span> Brands </span> </a> <button class="c-site-nav__dropdown-trigger" data-module="accordion" data-close-others="true" aria-pressed="false"> <span class="u-visually-hidden">Open Menu</span> </button> <div class="c-site-nav__dropdown js-nav-dropdown"> <ul class="c-site-nav__dropdown-list"> <li> <a href="https://wearegenuine.com">Genuine</a> </li> <li> <a href="https://jack-health.com">Jack Health</a> </li> <li> <a href="/services/sponsorship-consulting/">Jack 39</a> </li> <li> <a href="/jackx/">Jack X</a> </li> <li> <a href="https://heyvivi.com">Vivi</a> </li> </ul> </div> </li> <li> <a href="/contact/"><span>Contact</span></a> </li> </ul> </div> </div> </div> </nav> <div class="o-container o-container--wide c-hero__container"> <div class="c-hero__content"> <h1 class="c-hero__title"> Sponsorship Measurement and Analytics </h1> </div> </div> <div class="c-hero__img"> <img class="skip-lazy" fetchpriority="high" src="https://jackmorton.com/wp-content/uploads/2020/11/GM-Nsacar_4.jpg" loading="eager" data-adaptive-images="true" width="800" height="600" alt="Sponsorship Measurement and Analytics agency" /> </div> </header> <main class="c-main"> <section class="c-section"> <div class="o-container"> <div class="u-10-of-12@xl u-mx-auto"> <div class="o-layout u-justify-between"> <div class="o-layout__item u-4-of-10@lg"> <h2 class="c-title"> Sponsorship Measurement and Analytics <span class="u-underline">Services</span> </h2> </div> <div class="o-layout__item u-5-of-10@lg"> <div class="u-pt-xxl@lg"> <div class="s-wysiwyg"> <p><p>Data is fundamental to how we approach sponsorship and informs everything we do. It鈥檚 a part of our strategy. Sponsorship measurement and analytics allows us to set benchmarks. It impacts our ideas. We鈥檙e relentlessly optimizing our programs using data and using it to set performance KPIs. Let鈥檚 not forget making sure you see a return on your objectives and investment. Clients are often personally invested in sponsorships and our data-centric approach takes the emotion and personal bias out of decision making to ensure that the objectives of the brand and business drive partnership choices.</p> </p> </div> </div> </div> </div> </div> </div> </section> <section class="c-section c-section--ornament"> <div class="c-section__title"> <h2>Experiences</h2> </div> <div class="o-container"> <div class="u-breakout-right"> <div class="c-carousel" data-module="carousel"> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/enter-the-dimension/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Binance</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">Enter the Dimension</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance.jpg" class="lazy lazy-hidden attachment-25870 size-25870 wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance.jpg 1600w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance.jpg" class="attachment-25870 size-25870 wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance.jpg 1600w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2024/06/Hero_Binance-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/2023-us-open-360-integrated-takeover/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Cadillac</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">2023 US Open: 360掳 Integrated Takeover</div> <div class="c-panel__img"> <img width="1599" height="902" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1.webp" class="lazy lazy-hidden attachment-25746 size-25746 wp-post-image" alt="" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1.webp 1599w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-300x169.webp 300w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-1024x578.webp 1024w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-768x433.webp 768w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-1536x866.webp 1536w" sizes="(max-width: 1599px) 100vw, 1599px" /><noscript><img width="1599" height="902" src="https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1.webp" class="attachment-25746 size-25746 wp-post-image" alt="" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1.webp 1599w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-300x169.webp 300w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-1024x578.webp 1024w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-768x433.webp 768w, https://jackmorton.com/wp-content/uploads/2024/04/Cadillac_USOpen_Hero-1-1536x866.webp 1536w" sizes="(max-width: 1599px) 100vw, 1599px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/the-cadillac-electriq-theater/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Cadillac</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">The Cadillac ELECTRIQ Theater</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen.jpg" class="lazy lazy-hidden attachment-25373 size-25373 wp-post-image" alt="The Cadillac ELECTRIQ Theater" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen.jpg" class="attachment-25373 size-25373 wp-post-image" alt="The Cadillac ELECTRIQ Theater" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_ElectriqTheater_USopen-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/f1-global-sponsorship-deal/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Hyland</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">F1 Global Sponsorship Deal</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1.jpg" class="lazy lazy-hidden attachment-25231 size-25231 wp-post-image" alt="hyland F1 Global Sponsorship Deal" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1.jpg" class="attachment-25231 size-25231 wp-post-image" alt="hyland F1 Global Sponsorship Deal" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/05/Hero_HylandF1-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/the-u-s-open-tennis-championships/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Cadillac</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">The U.S. Open Tennis Championships</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen.jpg" class="lazy lazy-hidden attachment-25374 size-25374 wp-post-image" alt="Cadillac The U.S. Open Tennis Championships sponsorship" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen.jpg" class="attachment-25374 size-25374 wp-post-image" alt="Cadillac The U.S. Open Tennis Championships sponsorship" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/06/Hero_USopen-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/sports-marketing-strategy-strength-made-me-campaign/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Tonal</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">Sports Marketing Strategy + Strength Made Me Campaign</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2022/11/Hero-1.jpg" class="lazy lazy-hidden attachment-24928 size-24928 wp-post-image" alt="Sports Marketing Strategy + Strength Made Me Campaign" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2022/11/Hero-1.jpg 1600w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2022/11/Hero-1.jpg" class="attachment-24928 size-24928 wp-post-image" alt="Sports Marketing Strategy + Strength Made Me Campaign" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2022/11/Hero-1.jpg 1600w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/tonal-house/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Tonal</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">Tonal House</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2022/11/Hero.jpg" class="lazy lazy-hidden attachment-24927 size-24927 wp-post-image" alt="Tonal House" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2022/11/Hero.jpg 1600w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2022/11/Hero.jpg" class="attachment-24927 size-24927 wp-post-image" alt="Tonal House" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2022/11/Hero.jpg 1600w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2022/11/Hero-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/x-factor-2021/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Hyland</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">X FACTOR 2021</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero.png" class="lazy lazy-hidden attachment-24588 size-24588 wp-post-image" alt="Hyland X FACTOR" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero.png 1600w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-300x169.png 300w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-1024x576.png 1024w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-768x432.png 768w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-1536x864.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero.png" class="attachment-24588 size-24588 wp-post-image" alt="Hyland X FACTOR" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero.png 1600w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-300x169.png 300w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-1024x576.png 1024w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-768x432.png 768w, https://jackmorton.com/wp-content/uploads/2022/05/22HY_Xander_Hero-1536x864.png 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/dallas-cowboys-x-miller-lite/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Molson Coors</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">Dallas Cowboys x Miller Lite</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys.jpg" class="lazy lazy-hidden attachment-25021 size-25021 wp-post-image" alt="Dallas Cowboys Miller Lite sponsorship case study" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys.jpg" class="attachment-25021 size-25021 wp-post-image" alt="Dallas Cowboys Miller Lite sponsorship case study" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_Cowboys-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> <div class="c-carousel__slide js-carousel-slide"> <div class="c-panel"> <div class="c-panel__content"> <a href="https://jackmorton.com/work/san-francisco-giants-x-coors-light/" class="c-cta-link c-cta-link--left c-cta-link--large c-cta-link--white c-panel__cta"> <span class="c-cta-link__text">Molson Coors</span> <span class="c-cta-link__icon"> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </span> </a> </div> <div class="c-panel__caption">San Francisco Giants x Coors Light</div> <div class="c-panel__img"> <img width="1600" height="900" src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy.jpg" class="lazy lazy-hidden attachment-25023 size-25023 wp-post-image" alt="San Francisco Giants x Coors Light" decoding="async" srcset="" data-srcset="https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /><noscript><img width="1600" height="900" src="https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy.jpg" class="attachment-25023 size-25023 wp-post-image" alt="San Francisco Giants x Coors Light" decoding="async" srcset="https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy.jpg 1600w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-300x169.jpg 300w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-1024x576.jpg 1024w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-768x432.jpg 768w, https://jackmorton.com/wp-content/uploads/2023/03/Hero_jeremy-1536x864.jpg 1536w" sizes="(max-width: 1600px) 100vw, 1600px" /></noscript> </div> </div> </div> </div> </div> </div> </section> <section class="c-banner" style="background-image: url(/wp-content/uploads/images/content/banner-bg3.jpg)" data-module="banner"> <a href="/contact/" target="_blank" rel="noopener" class="c-btn js-banner-btn"> <span>Let's Chat</span> <svg class="o-icon c-btn__icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#arrow-right"></use> </svg> </a> </section> </main> <footer class="c-page-footer"> <div class="c-page-footer__top"> <div class="o-container o-container--wide"> <div class="o-layout o-layout--vertical u-justify-between u-items-center"> <div class="o-layout__item u-size-auto@md"> <a href="/" class="c-page-footer__logo"> <img style="width: 100% and height: auto;" src="/wp-content/uploads/images/logo.svg" alt="Jack Morton global experiential marketing agency" loading="lazy"> </a> </div> <div class="o-layout__item u-size-auto@md"> <ul class="c-page-footer__social"> <li> <a href="https://www.facebook.com/jackmortonworldwide"> <span class="u-visually-hidden">Facebook</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#facebook"></use> </svg> </a> </li> <li> <a href="https://twitter.com/jackmorton"> <span class="u-visually-hidden">Twitter</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#twitter"></use> </svg> </a> </li> <li> <a href="https://www.youtube.com/user/JackMortonWW/videos"> <span class="u-visually-hidden">Youtube</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#youtube"></use> </svg> </a> </li> <li> <a href="https://www.linkedin.com/company/jack-morton-worldwide"> <span class="u-visually-hidden">LinkedIn</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#linkedin"></use> </svg> </a> </li> <li> <a href="https://www.instagram.com/jackmorton/"> <span class="u-visually-hidden">Instagram</span> <svg class="o-icon" aria-hidden="true"> <use xlink:href="/wp-content/uploads/images/icons.svg#instagram"></use> </svg> </a> </li> </ul> </div> <div class="o-layout__item u-size-auto@md accessibility-toggle-section" style="padding-top:24px"> <ul class="c-page-footer__social">  <li class="accessibility-toggle"> <label for="dark-mode-toggle">Dark mode</label> <label class="switch"> <input type="checkbox" id="dark-mode-toggle"> <span class="slider"></span> </label> </li> <li class="accessibility-toggle"> <label for="high-contrast-toggle">High contrast</label> <label class="switch"> <input type="checkbox" id="high-contrast-toggle"> <span class="slider"></span> </label> </li> </ul> </div> </div> </div> </div> <div class="o-container o-container--wide"> <div class="u-py-xxl"> <div class="c-page-footer__locations"> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/americas/"><span style="color:white">Jack Morton <span class="u-underline-short">Americas</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li> <a href="/offices/boston/">Boston</a> </li> <li> <a href="/offices/chicago/">Chicago</a> </li> <li> <a href="/offices/detroit/">Detroit</a> </li> </ul> <ul> <li> <a href="/offices/los-angeles/">Los Angeles</a> </li> <li> <a href="/offices/new-york/">New York</a> </li> <li> <a href="/offices/san-francisco/">San Francisco</a> </li> </ul> </div> </div> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/emea/"><span style="color:white">Jack Morton <span class="u-underline-short">EMEA</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li> <a href="/offices/doha-qatar/">Doha</a> </li> <li> <a href="/offices/dubai/">Dubai</a> </li> <li> <a href="/offices/dusseldorf/">D眉sseldorf</a> </li> </ul> <ul> <li> <a href="/offices/london/">London</a> </li> <li> <a href="/offices/munich-events-agency/">Munich</a> </li> <li> <a href="/offices/saudi-arabia/">Riyadh</a> </li> </ul> </div> </div> <div class="c-page-footer__locations-item"> <h2 class="c-page-footer__locations-title"><a href="/regions/asia-pacific/"><span style="color:white">Jack Morton <span class="u-underline-short">APAC</span></span></a> </h2> <div class="c-page-footer__locations-lists"> <ul> <li><a href="/offices/singapore/">Asia</a></li> </ul> <ul> <li><a href="/offices/melbourne/">Melbourne</a></li> <li><a href="/offices/sydney/">Sydney</a></li> </ul> </div> </div> </div> </div> <div class="c-page-footer__bottom"> <p class="c-page-footer__copyright">© 2024 Jack Morton Worldwide, Global Experiential Marketing Agency. All rights reserved. </p> <ul class="c-page-footer__list"> <li> <a href="/privacy-policy/">Privacy Policy</a> </li> <li> <a href="/wp-content/uploads/2024/02/CA-Privacy-Notice-Jack-2024-Update.pdf">CA Privacy Notice</a> </li> <li> <a href="/sustainability/">Sustainability</a> </li> </ul> </div> </div> </footer>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-QEZB7810B8"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag("js", new Date());gtag("config", "G-QEZB7810B8", {"allow_google_signals": false}); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); menuButton.addEventListener('click', function() { var expanded = this.getAttribute('aria-pressed') === 'true' || false; this.setAttribute('aria-pressed', !expanded); // You should also handle the actual opening/closing of the menu here }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var menuPanel = document.querySelector('.c-site-nav__panel'); // Adjust the class if necessary menuButton.addEventListener('click', function() { var isExpanded = this.getAttribute('aria-pressed') === 'true'; this.setAttribute('aria-pressed', !isExpanded); menuPanel.setAttribute('aria-hidden', isExpanded); // Handle opening/closing of the menu here as well }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var lastMenuItem = document.querySelector('.c-site-nav__panel a:last-child'); // Adjust the selector as needed lastMenuItem.addEventListener('keydown', function(event) { if (event.key === 'Tab' && !event.shiftKey) { event.preventDefault(); menuButton.focus(); } }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var menuButton = document.querySelector('button.menu-toggle'); var menuPanel = document.querySelector('.c-site-nav__panel'); // Adjust the class if necessary menuButton.addEventListener('click', toggleMenu); document.addEventListener('keydown', function(event) { if (event.key === 'Escape') { closeMenu(); } }); function toggleMenu() { var isExpanded = menuButton.getAttribute('aria-pressed') === 'true'; menuButton.setAttribute('aria-pressed', !isExpanded); menuPanel.setAttribute('aria-hidden', isExpanded); // Handle opening/closing of the menu here as well } function closeMenu() { menuButton.setAttribute('aria-pressed', 'false'); menuPanel.setAttribute('aria-hidden', 'true'); // Also add any additional code required to close the menu } }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Initialize Flickity and assign it to a variable var dots = document.querySelectorAll('.flickity-page-dots .dot'); dots.forEach(function(dot, index) { dot.addEventListener('focus', function() { flkty.select(index); // Select the slide that corresponds to the focused dot }); }); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); flkty.on('ready', function() { var dots = document.querySelectorAll('.flickity-page-dots .dot'); dots.forEach(function(dot) { // Create a new button element var button = document.createElement('button'); button.className = 'dot'; button.setAttribute('type', 'button'); button.setAttribute('aria-label', 'Select item'); // Replace the li with the button dot.parentNode.replaceChild(button, dot); }); }); // Add event listeners to the new buttons document.addEventListener('click', function(event) { if (event.target.matches('.flickity-page-dots .dot')) { var index = Array.from(event.target.parentNode.children).indexOf(event.target); flkty.select(index); } }, true); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var slides = document.querySelectorAll('.leader-carousel-slide'); slides.forEach(function(slide) { // Event listener for mouse click slide.addEventListener('click', function() { toggleDiv(slide); }); // Event listener for keyboard slide.addEventListener('keydown', function(event) { // Check if Enter or Spacebar was pressed if (event.key === 'Enter' || event.key === ' ') { event.preventDefault(); // Prevent the default spacebar scroll toggleDiv(slide); } }); }); function toggleDiv(slide) { var divToShow = slide.querySelector('.c-leadership-box__overlay'); // Assuming you toggle a class to show the div divToShow.classList.toggle('is-visible'); // You may need to manage the aria-expanded state if applicable } }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Function to update aria-hidden on slides var updateAriaHidden = function() { flkty.slides.forEach(function(slide) { // Set aria-hidden to false on each slide element slide.getCellElements().forEach(function(cellElement) { cellElement.setAttribute('aria-hidden', 'false'); }); }); }; // Update aria-hidden when Flickity is ready and when it settles on a new slide flkty.on('ready', updateAriaHidden); flkty.on('settle', updateAriaHidden); }); </script> <script> document.addEventListener('DOMContentLoaded', function() { var flkty = new Flickity('.carousel'); // Function to add focusin and focusout event listeners to each slide var addFocusEvents = function() { flkty.slides.forEach(function(slide, index) { var focusableElements = slide.getCellElements()[0].querySelectorAll('a, button, input, select, textarea, [tabindex]:not([tabindex="-1"])'); focusableElements.forEach(function(el) { el.addEventListener('focusin', function() { flkty.select(index); // Select the slide corresponding to the focused element }); }); }); }; // Call addFocusEvents when Flickity is ready flkty.on('ready', addFocusEvents); }); </script> <script type="text/javascript"> document.addEventListener('DOMContentLoaded', function() { var darkModeToggle = document.getElementById('dark-mode-toggle'); var highContrastToggle = document.getElementById('high-contrast-toggle'); // Dark Mode toggle darkModeToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('dark-mode'); localStorage.setItem('darkMode', 'enabled'); } else { document.body.classList.remove('dark-mode'); localStorage.setItem('darkMode', 'disabled'); } }); // High Contrast toggle highContrastToggle.addEventListener('change', function() { if (this.checked) { document.body.classList.add('high-contrast'); localStorage.setItem('highContrast', 'enabled'); } else { document.body.classList.remove('high-contrast'); localStorage.setItem('highContrast', 'disabled'); } }); // Load settings from localStorage if (localStorage.getItem('darkMode') === 'enabled') { document.body.classList.add('dark-mode'); darkModeToggle.checked = true; } if (localStorage.getItem('highContrast') === 'enabled') { document.body.classList.add('high-contrast'); highContrastToggle.checked = true; } }); </script> <script type="speculationrules"> {"prerender":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-login.php","\/wp-admin\/*","\/*\\?*(^|&)_wpnonce=*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/Jack2020\/*"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prerender"}}]},"eagerness":"moderate"}]} </script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/themes/Jack2020/frontend/public/javascripts/jquery.min.js" id="jquery-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-js-extra"> /* <![CDATA[ */ var a3_lazyload_params = {"apply_images":"1","apply_videos":"1"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.extra.min.js?ver=2.7.3" id="jquery-lazyloadxt-js"></script> <script type="text/javascript" defer='defer' src="//jackmorton.com/wp-content/plugins/a3-lazy-load/assets/js/jquery.lazyloadxt.srcset.min.js?ver=2.7.3" id="jquery-lazyloadxt-srcset-js"></script> <script type="text/javascript" id="jquery-lazyloadxt-extend-js-extra"> /* <![CDATA[ */ var a3_lazyload_extend_params = {"edgeY":"0","horizontal_container_classnames":""}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/cache/asset-cleanup/js/item/a3-lazy-load__assets__js__jquery-lazyloadxt-extend-js-vb42445de4a89dce0c45ac4e9e64fbbf5f55cfb7a.js" id="jquery-lazyloadxt-extend-js"></script> <script type="text/javascript" defer='defer' src="https://jackmorton.com/wp-content/themes/Jack2020/frontend/public/javascripts/app.js" id="appjs-js"></script> </body> </html>

CINXE.COM

Sponsorship Measurement and Analytics Agency | Jack Morton