Strumenti di segmentazione del pubblico

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4.873C9.31512 4.77419 8.61657 4.69928 7.88916 4.87777C7.24116 5.03715 6.74659 5.28311 6.38559 5.54818C6.36754 5.56146 6.3459 5.53703 6.36034 5.52004V5.52056Z" fill="#241C15"></path> </svg> </a> </li> </ul> </li> <noscript> <li class="fixed-item"> <a href="https://login.mailchimp.com/?locale=it" class="iaNav__cta iaNav__login" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:login" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:login" }, this)">Accedi</a> </li> <li> <a href="https://login.mailchimp.com/?locale=it" class="ctaSecondary">Accedi</a> </li> <li> <a href="/it/pricing/marketing/" class="ctaPrimary" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"click", "label":"button:signup" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"iaGlobalNav", "action":"context click", "label":"button:signup" }, this)"> Provalo gratis </a> </li> </noscript> </ul> </div> </section> <div class="iaNav__overlay side" data-behavior="iaNav:closeMenu"></div> </nav> <div class="iaNav__overlay top" data-behavior="iaNav:closeMenu"></div> </header> <main id="content" data-swiftype-index="true" tabindex="-1"> <section id="2VUcNoeIcRXsl9UobcrJME" class="p23hero module module--noPadding backgroundJasmine fs-unmask" data-module-id="p23Hero" data-entry-id="2VUcNoeIcRXsl9UobcrJME" data-behavior="p23Hero "> <div class="p23hero__content flex flex--columns-2 mainContent__media_fullbleed "> <div class="p23hero__copyContainer"> <div class="p23hero__copyHolder mainContainer__media_fullbleed"> <p class="p23hero__eyebrow copy-eyebrow margin--bottom-2"> STRUMENTI DI GESTIONE DEL PUBBLICO </p> <h1 class="h1">Personalizza ogni interazione con i clienti con una precisa segmentazione del pubblico</h1> <div class="p23hero__copy copy-large margin--top-3"> <p>Gli strumenti per il pubblico di Mailchimp ti aiutano ad archiviare, segmentare e conoscere i tuoi clienti per offrire le esperienze personalizzate più pertinenti.</p> </div> <div class="flex flex--middle margin--top-5"> <div class="margin--right-3"> <a class="ctaPrimary" href="/it/pricing/marketing/" aria-label="Inizia"> Inizia </a> </div> </div> </div> </div> <div class="p23hero__mediaContainer__media_fullbleed"> <figure class="image__media_fullbleed"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4bf8vBAEGZ0pWSsOz2gZfx/b5300d0f89c286e8fb2ef28b346f1a51/Audience_Management_-_Hero_-_IT.jpg?w=1520&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/4bf8vBAEGZ0pWSsOz2gZfx/b5300d0f89c286e8fb2ef28b346f1a51/Audience_Management_-_Hero_-_IT.jpg?w=1520&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/4bf8vBAEGZ0pWSsOz2gZfx/b5300d0f89c286e8fb2ef28b346f1a51/Audience_Management_-_Hero_-_IT.jpg?w=1520&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" alt="Un’email di e-commerce che utilizza la segmentazione Mailchimp per rivolgersi a clienti precedenti che probabilmente acquisteranno di nuovo." width="1083" height="885"></picture> </figure> </div> </div> </section> <section id="2H9Il2Xl4ESMC4EmOhzrzC" class="p23HorizontalGrid module backgroundPeppercorn fs-unmask" data-behavior="p23HorizontalGrid" data-module-id="p23HorizontalGrid" data-entry-id="2H9Il2Xl4ESMC4EmOhzrzC"> <div class="module--content align--center "> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-4 has_bullet_items"> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridBulletItem" data-entry-id="77LQ0eteIgDMobaBPPIg9C"> <div> <h2 class="h1"> 1 </h2> <div class="copy-prose copy-small margin--top-2"> <p>piattaforma di email e marketing automation*</p> </div> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridBulletItem" data-entry-id="16ACFGEi7Yj5AnJpDy0Zay"> <div> <h2 class="h1"> Otto milioni </h2> <div class="copy-prose copy-small margin--top-2"> <p>raccomandazioni supportate dai dati con funzionalità basate sull'AI*</p> </div> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridBulletItem" data-entry-id="6qsUNGY1E6lb3RDzurXnmF"> <div> <h2 class="h1"> 500 milioni </h2> <div class="copy-prose copy-small margin--top-2"> <p>e-mail inviate ogni giorno in media</p> </div> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridBulletItem" data-entry-id="3Up1CBkSthssMXHCko99dE"> <div> <h2 class="h1"> > 99% </h2> <div class="copy-prose copy-small margin--top-2"> <p>tasso di deliverability (medio)</p> </div> </div> </li> </ul> </div> </div> </section> <div class="p23Headliner module fs-unmask" id="59b5JlF2FvpsdqlbWg673d" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="59b5JlF2FvpsdqlbWg673d" data-context-text="Metti il pubblico al centro del tuo marketing"> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Metti il pubblico al centro del tuo marketing</h2> </div> </div> <section class="p23FlexibleHighlight module fs-unmask" id="3hsKy7UIvQjSQXSpKIRfeK" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="3hsKy7UIvQjSQXSpKIRfeK"> <div class="module--content align--center flex--mobile-reverse"> <div class="column column1"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/5wnzIUcbpD4IXRwkMoKGk/f8a926f73b853883f7568fe869303a94/Audience_Management_-_Contacts_-_IT.jpg?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="I visitatori vengono raggruppati in segmenti, come “Iscritto” e “Titolare dell’azienda”, e tag del pubblico, come “Clienti Shopify”." width="953" height="660"></picture></figure> </div> <div class="column column2"> <h2 class="h2">Sfrutta i dati per conoscere i tuoi clienti</h2> <p>Identifica i modelli tra i tuoi contatti più preziosi con dati approfonditi in tempo reale su comportamento, interessi, interazione e attività di acquisto.</p> <p></p> <div class="cta__holder cta__p23_arrow_link_small"><a class="ctaArrow cta--small" href="/it/features/contact-profiles/" aria-label="Esplora la segmentazione del pubblico"> Esplora i profili dei contatti </a> </div> </div> </div> </section> <div class="p23StackingHighlightModule module fs-unmask" id="5cngj0mblwJOObFnI71UAB" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="5cngj0mblwJOObFnI71UAB"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3e5HTf5z7zZ4xUupxEhVvE/890fd25eedb287303652b075ff58a6ef/Audience_Management_-_Personalized_marketing_-_IT.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/3e5HTf5z7zZ4xUupxEhVvE/890fd25eedb287303652b075ff58a6ef/Audience_Management_-_Personalized_marketing_-_IT.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/3e5HTf5z7zZ4xUupxEhVvE/890fd25eedb287303652b075ff58a6ef/Audience_Management_-_Personalized_marketing_-_IT.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="953" height="660"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Personalizza le campagne di marketing con segmenti basati sui dati dei clienti </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Invia il messaggio giusto ogni volta con una segmentazione mirata che sfrutta i dati comportamentali e di interazione dei tuoi contatti.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow cta--small" href="/it/features/segmentation/" aria-label="Esplora la segmentazione del pubblico"> Esplora la segmentazione del pubblico </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/2GBU3gk3WkvMpKF6uVwHZN/4915ca9d8e7961bf332a11a36acd80ec/Audience_Management_-_Audience_dashboard_-_IT.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/2GBU3gk3WkvMpKF6uVwHZN/4915ca9d8e7961bf332a11a36acd80ec/Audience_Management_-_Audience_dashboard_-_IT.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2GBU3gk3WkvMpKF6uVwHZN/4915ca9d8e7961bf332a11a36acd80ec/Audience_Management_-_Audience_dashboard_-_IT.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="953" height="660"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Utilizza i dati approfonditi previsti per fidelizzare i clienti </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Promuovi la fidelizzazione rivolgendoti ai contatti in base ai dati demografici previsti e al comportamento con l'e-commerce.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow cta--small" href="/it/features/audience-dashboard/" aria-label="Esplora la dashboard del pubblico"> Esplora la dashboard del pubblico </a> </div> </div> </div> </div> </div> </div> <div class="p23Headliner module backgroundSquash fs-unmask" id="6TDP0cnMSnDbIzjBfhaQOs" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="6TDP0cnMSnDbIzjBfhaQOs"> <div class="module--content module--content-8of12 align--center"> <div class=" copy-large"> <h3 id="heading+%22la+segmentazione+in+mailchimp+%c3%a8+piuttosto+semplice+e+il+suo+utilizzo+ci+ha+permesso+di+rivolgerci+meglio+a+gruppi+specifici+con+diverse+campagne.+un+migliore+targeting+ci+ha+consentito+di+ottenere+risultati+migliori.%22">"La segmentazione in Mailchimp è piuttosto semplice e il suo utilizzo ci ha permesso di rivolgerci meglio a gruppi specifici con diverse campagne. Un migliore targeting ci ha consentito di ottenere risultati migliori."</h3> <p><br></p> <p><strong>Lauren Korus</strong> , Content Manager, Vacation Races, Stati Uniti</p> </div> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaArrow cta--small" href="/it/case-studies/vacation-races-email-marketing/" aria-label="Leggi il case study"> Leggi il case study </a> </div> </div> </div> </div> <div class="p23Headliner module fs-unmask" id="1iCAjqQj5TmbIDyGyD2VMy" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="1iCAjqQj5TmbIDyGyD2VMy" data-context-text="Raggiungi i clienti giusti al momento adatto "> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Raggiungi i clienti giusti al momento adatto </h2> </div> </div> <div class="p23StackingHighlightModule module fs-unmask" id="3hDULmIY81aimy3r4Ognay" data-behavior="p23StackingHighlightModule" data-module-id="p23StackingHighlight" data-entry-id="3hDULmIY81aimy3r4Ognay"> <div class="module--content"> <div class="stackingHighlight__blockContainer"> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/1VYzp9y4GQFugxdW4SGb6k/1646089e7a057d550b940c9c5791b488/IT_CAMP_Segmentation_FY24_Ready_for_dev.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/1VYzp9y4GQFugxdW4SGb6k/1646089e7a057d550b940c9c5791b488/IT_CAMP_Segmentation_FY24_Ready_for_dev.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/1VYzp9y4GQFugxdW4SGb6k/1646089e7a057d550b940c9c5791b488/IT_CAMP_Segmentation_FY24_Ready_for_dev.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="953" height="660"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Promuovi l'interazione con gli strumenti di segmentazione dei clienti </h2> <div class="copy-prose copy-medium margin--top-3"> <p>La piattaforma email di Mailchimp aiuta a prevedere il comportamento dei clienti, consentendo alle aziende di identificare i segmenti ad alto valore e generare fino al 141% di entrate in più.*</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow cta--small" href="/it/features/segmentation/" aria-label="Esplora la segmentazione predittiva"> Esplora la segmentazione predittiva </a> </div> </div> </div> <div class="stackingHighlight__block stackingHighlight__block__above fs-unmask"> <div class="stackingHighlight__block__media stackingHighlight__block__media--largerImage"> <picture><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/2J4FK5ivZDzaGCo5E07ynG/4180ab5b7ad170b0f971a7f0c581e9ad/IT_CAMP_Integrations_FY24_Ready_for_dev.jpg?w=1600&fm=avif&q=60" type="image/avif"><source sizes="(min-width: 1600px) 1600px, 100vw" srcset="https://eep.io/images/yzco4xsimv0y/2J4FK5ivZDzaGCo5E07ynG/4180ab5b7ad170b0f971a7f0c581e9ad/IT_CAMP_Integrations_FY24_Ready_for_dev.jpg?w=1600&fm=webp&q=70" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/2J4FK5ivZDzaGCo5E07ynG/4180ab5b7ad170b0f971a7f0c581e9ad/IT_CAMP_Integrations_FY24_Ready_for_dev.jpg?w=1600&q=70" class=" mediaImage__image" sizes="(min-width: 1600px) 1600px, 100vw" loading="lazy" alt="" width="953" height="660"></picture> </div> <div class="stackingHighlight__block__media stackingHighlight__block__media--smallerTextField"> <h2 class="h4"> Integra i dati dei clienti per potenziare le campagne </h2> <div class="copy-prose copy-medium margin--top-3"> <p>Collega il tuo negozio e usufruisci delle <br> funzionalità di e-commerce basate sui dati per aiutarti a capire il tuo pubblico, generare acquisti e creare relazioni durature con i clienti.</p> </div> <div class="flex stackingHighlight__ctas__wrapper margin--top-5"> <a class="ctaArrow cta--small" href="/it/integrations/" aria-label="Esplora le integrazioni"> Esplora le integrazioni </a> </div> </div> </div> </div> </div> </div> <section class="p23FlexibleHighlight module backgroundJasmine fs-unmask" id="5Kg0p37N4X5s7R1h9YW3Gh" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="5Kg0p37N4X5s7R1h9YW3Gh"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Inizia a lavorare facilmente con i servizi di onboarding personalizzati</h2> <p>Ottieni supporto guidato da un esperto dell'onboarding, disponibile con un piano Standard o Premium.</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="/it/services/onboarding/"> Saperne di più </a> </div> </div> <div class="column column2"> <div class="mediaVideo" style="--embed-width:736;--embed-height:414"> <div class="kaltura_embed-wrapper" style="--embed-width: 736; --embed-height: 414; position: relative;" data-behavior="kalturaVideo"> <div id="kaltura_video_1_utusvxj4" class="kaltura_embed kaltura_async_1_utusvxj4 backgroundParsnip loader" style="width:100%; height:100%; background-size: 20px;"></div> <div class="kaltura_embed-placeholder copy-prose " data-behavior="kalturaVideo:placeholder"> <div class="kaltura_cookies"> <p>Per guardare questo video, <a href="/it/legal/cookies/#optanon-toggle-display/">è necessario accettare i cookie di prestazioni e funzionalità</a>.</p> <p>Per ulteriori informazioni, consulta la nostra <a href="/it/legal/cookies/">informativa sui cookie</a>.</p> </div> <div class="kaltura_error"> <p>We're sorry. Due to a technical issue, the video is currently unable to load. Please try again later.</p> </div> </div> </div> <script> document.addEventListener("DOMContentLoaded", () => { // Create function to load the KalturaPlayers so we can reuse it const loadPlayer = () => { try { let kalturaPlayer = KalturaPlayer.setup({ targetId: "kaltura_video_1_utusvxj4", provider: { partnerId: 5472032, uiConfId: 53047392 }, playback: { muted: false, } }); kalturaPlayer.loadMedia({ entryId: "1_utusvxj4" }); document.removeEventListener("kalturaPlayerLoaded", loadPlayer); } catch (e) { console.error(e.message) } } // Check if the KalturaPlayer is already loaded if (window.KalturaPlayer !== undefined) { loadPlayer(); } else { // If not, wait for the event to be fired // then load the player document.addEventListener("kalturaPlayerLoaded", loadPlayer); } }); </script> </div> </div> </div> </section> <section class="module backgroundPeppercorn fs-unmask" id="1sChBDdEN63lHeuULoHQNN" data-behavior="p23TextGridBullets" data-module-id="p23TextGridBullets" data-entry-id="1sChBDdEN63lHeuULoHQNN" data-context-text="Prima di iniziare"> <div class="module--content"> <div class="p23TextGridBullets padding-6 "> <div class="p23TextGridBullets__header"> <h2 class="p23TextGridBullets__header-title h2">Prima di iniziare</h2> <p class="p23TextGridBullets__description copy-large">Ecco alcuni termini da conoscere prima di iniziare a creare segmenti di pubblico e cosa puoi fare con essi.</p> </div> <ul class="p23TextGridBullets__list"> <li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="1XX4TjqszO9sJRChJEBXAN" data-context-text="Pubblico" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Pubblico</h3> <div class="copy-prose margin--top-2"><p>Il tuo pubblico è il luogo in cui puoi archiviare, organizzare e gestire tutti i tuoi dati di contatto.</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="38eaE9Dgm3BpXGDOJdnOzQ" data-context-text="Tag" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Tag</h3> <div class="copy-prose margin--top-2"><p>I tag sono etichette per i tuoi contatti che puoi utilizzare per organizzare il tuo pubblico in base a ciò che sai su di loro.</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="7gzC5ic9GZ5u5JbbhwdAeg" data-context-text="Segmenti" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Segmenti</h3> <div class="copy-prose margin--top-2"><p>I segmenti ti consentono di inviare contenuti a liste mirate in base all'interazione in tempo reale, allo shopping e ai dati del sito web dei contatti.</p> </div> </div> </li><li class="p23TextGridBulletItem__list-item"> <div class="p23TextGridBulletItem__holder" data-component-id="p23TextGridBulletItem" data-behavior="p23TextGridBulletItem" data-module-id="p23TextGridBulletItem" data-entry-id="3sWUvxIYtsjDuM2r7RjKrg" data-context-text="Gruppi" data-background-color="backgroundPeppercorn"> <h3 class="p23TextGridBulletItem__title copy-large copy--bold">Gruppi</h3> <div class="copy-prose margin--top-2"><p>Utilizza i moduli di iscrizione per chiedere ai tuoi contatti quali sono i loro interessi e per organizzarli in gruppi.</p> </div> </div> </li> </ul> </div> </div> </section> <section class="actionablePlanRecommendations-wrapper fs-unmask"> <div class="actionablePlanRecommendations" id="40segz0Fahqp2Nx4CYOjON" data-module-id="actionablePlanRecommendations" data-behavior="APM/PlanCards" data-entry-id="40segz0Fahqp2Nx4CYOjON"> <div class="actionablePlanRecommendations__heading"> Inizia oggi stesso la tua prova a costo zero </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--desktop"> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Quanti contatti avete?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_1355138569"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Quanti contatti?</span> <span class="contactsSelect__desktopCopy">Quanti contatti avete?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_1355138569" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Prova gratuita di Premium per un mese e piani per grandi liste di contatti disponibili. Parla con il nostro team di vendita al numero<a href="tel:18003304838">+1 (800) 330-4838</a> o <a href="https://mailchimp.com/sales/">contattaci</a>.</p> </div> </div> <div class="actionablePlanRecommendations__currency actionablePlanRecommendations__currency--desktop"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactsCurrencyWrapper actionablePlanRecommendations__contactsCurrencyWrapper--mobile"> <div class="actionablePlanRecommendations__currency"> <div class="currencySelect flex flex--right flex--middle padding-right--lv2" data-behavior="pricing:currencySelect"> <div class="formSelect formSelect--small margin--right-2" data-behavior="currencySelect__formSelect"> <select aria-label="Currency" data-behavior="pricing-selectCurrency" data-onclickmeta="{"category":"pricing_page","action":"currency_change_click"}"> <option value="AUD"> $ AUD </option><option value="BRL"> R$ BRL </option><option value="CAD"> $ CAD </option><option value="CHF"> CHF CHF </option><option value="DKK"> DKK kr </option><option value="EUR"> € EUR </option><option value="GBP"> £ GBP </option><option value="HKD"> $ HKD </option><option value="INR"> ₹ INR </option><option value="JPY"> ¥ JPY </option><option value="MXN"> $ MXN </option><option value="NZD"> $ NZD </option><option value="SEK"> SEK kr </option><option value="SGD" selected="selected"> $ SGD </option><option value="USD"> $ USD </option><option value="ZAR"> R ZAR </option> </select> </div> </div> </div> <div class="actionablePlanRecommendations__contactDropdown"> <form class="flex flex--middle contactsSelect" autocomplete="off" data-component-id="pricingContactsDropdown" data-entry-id="01dZA2GZxINOiBKqJWYB8a" data-context-text="Quanti contatti avete?" data-plan-id="all_plans" method="POST" novalidate="novalidate"> <label for="all_plans_contacts_select_1548759531"> <span class="contactsSelect__mobileCopy copy-info margin--bottom-c3">Quanti contatti?</span> <span class="contactsSelect__desktopCopy">Quanti contatti avete?</span> </label> <div class="formSelect"> <select data-behavior="contactsSelect" data-plan-id="all_plans" id="all_plans_contacts_select_1548759531" name="Number of Contacts" autocomplete="off" data-onclickmeta="{"category":"all_plans_pricing_detail_page","action":"contacts_change_click"}"> <option value="0" data-contacts-amount="500"> 500 </option><option value="1" data-contacts-amount="1500"> 1.500 </option><option value="2" data-contacts-amount="2500"> 2.500 </option><option value="3" data-contacts-amount="5000"> 5.000 </option><option value="4" data-contacts-amount="10000"> 10.000 </option><option value="5" data-contacts-amount="15000"> 15.000 </option><option value="6" data-contacts-amount="20000"> 20.000 </option><option value="7" data-contacts-amount="25000"> 25.000 </option><option value="8" data-contacts-amount="30000"> 30.000 </option><option value="9" data-contacts-amount="40000"> 40.000 </option><option value="10" data-contacts-amount="50000"> 50.000 </option><option value="11" data-contacts-amount="75000"> 75.000 </option><option value="12" data-contacts-amount="100000"> 100.000 </option><option value="13" data-contacts-amount="130000"> 130.000 </option><option value="14" data-contacts-amount="150000"> 150.000 </option><option value="15" data-contacts-amount="200000"> 200.000 </option><option value="16" data-contacts-amount="250000"> 250.000+ </option> </select> </div> <script type="application/json" id="contactsSelect:contactsMinMax"> {"contacts":500} </script> </form> </div> <div class="salesBanner hidden" data-behavior="Pricing/SalesBanner"> <p>Prova gratuita di Premium per un mese e piani per grandi liste di contatti disponibili. Parla con il nostro team di vendita al numero<a href="tel:18003304838">+1 (800) 330-4838</a> o <a href="https://mailchimp.com/sales/">contattaci</a>.</p> </div> </div> <div class="actionablePlanRecommendations__plansWrapper" data-behavior="APM/CardWrapper" data-equalizer>  <div data-plan="premium" data-entry-id="O6jB3d1nkZSUtFovyeQx0" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Premium" class="actionablePlanRecommendations__plan " data-component="Pricing/HighValueOverlay"> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="premium" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Premium </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Scala rapidamente con onboarding dedicato, contatti illimitati e supporto prioritario. Creato appositamente per i tuoi team.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="premium"> <p class="copy margin--bottom-c1"> <span class="mobile"> Parla con l'Ufficio Vendite </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info" data-behavior="planCard__startsAt"> Parte da</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="O6jB3d1nkZSUtFovyeQx0:formattedPrice" data-plan="premium"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $420 al mese per {contacts} contatti</p> </div> <div class="premiumMaxTier" data-behavior="maxTierContactSales"> <div class="premiumMaxTier__innerWrapper"> <span aria-hidden="true" class="premiumMaxTier__innerWrapper__copy">Contatta l'Ufficio vendite a</span> <div class="premiumMaxTier__innerWrapper__phoneNumber"> <a href="tel:18003304838" aria-label="Contatta l'Ufficio vendite a +1 (800) 330-4838" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales number" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales number" }, this)"> +1 (800) 330-4838 </a> </div> <a href="https://mailchimp.com/sales/" class="ctaPrimary ctaPrimary--small ctaPrimary--fullWidth premiumMaxTier__innerWrapper__cta" data-event-handler="manual" onclick="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"click", "label":"button:sales page" }, this)" oncontextmenu="window.tr.pushEvent("e_click", { "category":"pricing table", "action":"context click", "label":"button:sales page" }, this)"> Contatta l'Ufficio vendite </a> </div> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Phone_Support"> Supporto telefonico e prioritario <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3tEgrwNkxhDDKJKUGNpcUJ","placement":"right","header":"Supporto telefonico e prioritario ","copy":"<p>Supporto prioritario tramite email e chat h24\/7gg. Supporto telefonico disponibile in orario d'ufficio.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto telefonico e prioritario"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.CustomCodedandPrebuiltEmail_Templates"> Template email con codice personalizzato e predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6kh1II1XsaegqZzElfcvrM","placement":"right","header":"Template email con codice personalizzato e predefiniti","copy":"<p><strong>CustomCodifica personalizzata Templates<\/strong><br>\nPrendi il controllo del tuo progetto email utilizzando i tuoi template HTML con codice personalizzato.<br><\/p>\n<p><br><strong>PreEmail predefinita Templates<\/strong><br>\nVendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email con codice personalizzato e predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Multivariate_ABTesting"> A/B test e test multivariati <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"uHsbeVvTFwmKNtFy1cnAP","placement":"right","header":"A\/B test e test multivariato","copy":"<p><strong>Test multivariati<\/strong><br>\nProva fino a otto varianti di campagna per vedere quali modifiche hanno il maggiore impatto sul coinvolgimento e sulla conversione.<\/p>\n<p><br><strong>A\/B test<\/strong><br>\nProva righe di oggetto, design, contenuti e - orari di invio diversi, in modo da poter comprendere cosa funziona meglio per il tuo pubblico.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B test e test multivariati"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Customer Journey automatizzati avanzati <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Customer Journey automatizzati avanzati","copy":"<p>Crea e automatizza percorsi personalizzati per qualsiasi scenario sfruttando appieno tutte le funzionalit\u00e0 del nostro Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Customer Journey automatizzati avanzati"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Dedicated_Onboarding"> Onboarding personalizzato dedicato <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7rYDMYytxpmsmgGVzFkigY","placement":"right","header":"Onboarding personalizzato dedicato","copy":"<p>Collabora con un esperto dedicato all\u2019onboarding, con un massimo di 4 consultazioni settimanali, che ti aiuter\u00e0 a sviluppare un piano d\u2019azione personalizzato, ottenere informazioni dettagliate sui prodotti e avere un punto di contatto privilegiato per tutto ci\u00f2 di cui hai bisogno. <\/p>\n<p>Nota: questo servizio \u00e8 attualmente disponibile solo in inglese, spagnolo e portoghese.<\/p>\n","dynamicBehavior":null,"originalText":"Onboarding personalizzato dedicato"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23premium.Predictive_Segmentation"> Segmentazione predittiva <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7sKxlgTVbddQ3XucXy9ZXR","placement":"right","header":"Segmentazione predittiva","copy":"<p>Rivolgiti ai clienti giusti per ottenere pi\u00f9 clienti fedeli con i nostri strumenti di analisi predittiva in grado di stimare il futuro comportamento di acquisto dei tuoi clienti.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentazione predittiva"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Gestione della campagna <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Gestione della campagna","copy":"<p>Semplifica la pianificazione del marketing e consolida i punti di contatto multicanale in un\u2019unica vista della campagna.<\/p>\n","dynamicBehavior":null,"originalText":"Gestione della campagna"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=premium_monthly_plan_v0&locale=it" data-plan="premium" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Acquista ora</span> <span class="ctaBuyNow__mobile">Acquista ora</span> </a> </div> </div> </div>  <div data-plan="standard" data-entry-id="7aviketMza1Xnjhy4CE2yS" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Standard" class="actionablePlanRecommendations__plan standOut"> <div class="recommendedBanner is-visible " data-behavior="Pricing/RecommendedBanner" data-plan="standard" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended is-visible "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Standard </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Aumenta le vendite grazie a strumenti di personalizzazione, ottimizzazione e automazione avanzati.</p> <div class="actionablePlanRecommendations__plan__pricing"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="standard"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite contatti superato </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Parte da</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratis</span> <span class="copy-info">per 14 giorni</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Dunque inizia da:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="7aviketMza1Xnjhy4CE2yS:formattedPrice" data-plan="standard"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mese* </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $25 al mese per {contacts} contatti</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.247Email_ChatSupport"> Supporto via email e chat 24 ore su 24, 7 giorni su 7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"1Dhb5XYXnRJW0WcUMtc9uA","placement":"right","header":"Supporto via mail e tramite chat 24 h\/7 gg","copy":"<p>Supporto tramite email e chat disponibile h24\/7gg.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto via email e chat 24 ore su 24, 7 giorni su 7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23standard.CustomCoded_PrebuiltEmailTemplates"> Template email con codice personalizzato e predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6TUjpoXNFynddSQOcd9UTd","placement":"right","header":"Template email con codice personalizzato e predefiniti","copy":"<p><strong>CustomCodifica personalizzata Templates<\/strong><br>\nPrendi il controllo del tuo progetto email utilizzando i tuoi template HTML con codice personalizzato.<\/p>\n<p><br><strong>PreEmail predefinita Templates<\/strong><br>\nVendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email con codice personalizzato e predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.AB_Testing"> A/B test e test multivariato <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3UrTEzjXQCXkXtNLrbgEfM","placement":"right","header":"A\/B test e test multivariato","copy":"<p><br><strong>Test multivariati<\/strong><br>\nProva fino a otto varianti di campagna per vedere quali modifiche hanno il maggiore impatto sul coinvolgimento e sulla conversione.<\/p>\n<p><br><strong>A\/B test<\/strong><br>\nProva righe di oggetto, design, contenuti e - orari di invio diversi, in modo da poter comprendere cosa funziona meglio per il tuo pubblico.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B test e test multivariato"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.EnhancedAutomated_CustomerJourneys"> Customer Journey automatizzati avanzati <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"7ACKTmRAm7nIffdtjrG33N","placement":"right","header":"Customer Journey automatizzati avanzati","copy":"<p>Crea e automatizza percorsi personalizzati per qualsiasi scenario sfruttando appieno tutte le funzionalit\u00e0 del nostro Customer Journey Builder.<\/p>\n","dynamicBehavior":null,"originalText":"Customer Journey automatizzati avanzati"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem4"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="PACT-165-193.assisted_onboarding"> Onboarding personalizzato <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"gr1iggXL1ptb593Uf7WBE","placement":"right","header":"Onboarding assistito","copy":"<p>Ottieni una consulenza pratica per inviare la tua prima email, segmentare i tipi di pubblico, configurare le automazioni, sincronizzare le integrazioni e altro ancora.<\/p>\n<p>Nota: questo servizio \u00e8 attualmente disponibile solo in inglese.<\/p>\n","dynamicBehavior":null,"originalText":"Onboarding personalizzato"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem5"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="APMstandard.Predictive_Segmentation"> Segmentazione predittiva <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"60Tw5b0H0jxXNclpuFLkSE","placement":"right","header":"Segmentazione predittiva","copy":"<p>Rivolgiti ai clienti giusti per ottenere pi\u00f9 clienti fedeli con i nostri strumenti di analisi predittiva in grado di stimare il futuro comportamento di acquisto dei tuoi clienti.<\/p>\n","dynamicBehavior":null,"originalText":"Segmentazione predittiva"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem6"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="cm_launch.campaign_manager"> Gestione della campagna <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"xzpoluUCAOmLEcGx5AyUo","placement":"right","header":"Gestione della campagna","copy":"<p>Semplifica la pianificazione del marketing e consolida i punti di contatto multicanale in un\u2019unica vista della campagna.<\/p>\n","dynamicBehavior":null,"originalText":"Gestione della campagna"} </script> </span> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=standard_monthly_plan_v0&discount_id=66cfd014b28e3&locale=it" data-plan="standard" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Iscriviti gratuitamente</span> <span class="ctaBuyNow__mobile">Iscriviti gratuitamente</span> </a> </div> </div> </div>  <div data-plan="essential" data-entry-id="5eob2xgjwRHQpDLd8kGs7j" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Essentials" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="essential" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Essentials </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Invia i contenuti giusti al momento giusto con funzionalità di test e pianificazione.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="essential"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite contatti superato </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info pricingPlans__none" data-behavior="planCard__startsAt"> Parte da</p> <div class="freeTrial--freeLabel is-visible" data-behavior="freeTrial:priceTreatment"> <div class="freeTrial--freeLabel-header"> <span class="h4">Gratis</span> <span class="copy-info">per 14 giorni</span> </div> <div class="copy-info freeTrial--freeLabel__startsAt"> <span>Dunque inizia da:</span> </div> </div>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="5eob2xgjwRHQpDLd8kGs7j:formattedPrice" data-plan="essential"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value="00"></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> <div class="copy-regular formattedPrice__price--perMonth is-visible"> /mese* </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $15 al mese per {contacts} contatti</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.247Email_ChatSupport"> Supporto via email e chat 24 ore su 24, 7 giorni su 7 <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"5vB1pHYRjAqvKZjeLRD7rF","placement":"right","header":"Supporto via mail e tramite chat 24 h\/7 gg","copy":"<p>Supporto tramite email e chat disponibile h24\/7gg.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto via email e chat 24 ore su 24, 7 giorni su 7"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.Prebuilt_EmailTemplates"> Template email predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"28XmvTeBKNw8d2Cg5dJEtJ","placement":"right","header":"Template email predefiniti","copy":"<p>Vendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem2"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.AB_Testing"> A/B test <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"35UertKimTQbNu9NMGKmTF","placement":"right","header":"A\/B test","copy":"<p>Prova righe di oggetto, design, contenuti e - orari di invio diversi, in modo da poter comprendere cosa funziona meglio per il tuo pubblico.<\/p>\n","dynamicBehavior":null,"originalText":"A\/B test"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem3"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23essentials.BasicAutomated_CustomerJourneys"> Customer Journey automatizzati di base <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6WgMB7xzUCvMcS4Z6gOKHK","placement":"right","header":"Customer Journey automatizzati di base","copy":"<p>Costruisci flussi operativi automatici per inviare messaggi rilevanti in base al modo in cui i clienti interagiscono con il tuo brand.<\/p>\n","dynamicBehavior":null,"originalText":"Customer Journey automatizzati di base"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding personalizzato</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentazione predittiva</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Gestione della campagna</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://mailchimp.com/signup/?plan=essential_monthly_plan_v0&discount_id=66cfd014b28e3&locale=it" data-plan="essential" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Iscriviti gratuitamente</span> <span class="ctaBuyNow__mobile">Iscriviti gratuitamente</span> </a> </div> </div> </div>  <div data-plan="free" data-entry-id="65yHjGarpIsJ4ComeekPn" data-behavior="planCard" data-component-id="pricingPlan" data-context-text="Free" class="actionablePlanRecommendations__plan "> <div class="recommendedBanner" data-behavior="Pricing/RecommendedBanner" data-plan="free" data-context-id="marketing"> <div class="value-banner is-visible"> <p class="copy-eyebrow recommendedBanner__label--mobile"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> <p class="copy-eyebrow recommendedBanner__label--desktop"><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="best_value.best_value_experiment_terms"> Miglior valore <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3SjUJP480mW9ooBtF8Jval","placement":"auto","header":"Miglior valore","copy":"<p>In base al confronto del numero di funzionalit\u00e0 nei piani a pagamento al 25\/9\/2023 per un cliente con 2.500 contatti. Componenti aggiuntivi non inclusi.<\/p>\n","dynamicBehavior":null,"originalText":"Miglior valore"} </script> </span> </p> </div> <div class="recommended-banner "> <p class="copy-eyebrow recommendedBanner__label--mobile">Empfohlen</p> <p class="copy-eyebrow recommendedBanner__label--desktop">Mailchimp consiglia</p> </div> </div> <div> <div class="align--center copy-info pricingPlans__recommended "> Mailchimp consiglia </div> <h2 class="actionablePlanRecommendations__plan__heading" data-equalize-height="planCard__heading"> Free </h2> <p class="copy-info actionablePlanRecommendations__plan__copy" data-equalize-height="planCard__planCopy"> Crea facilmente campagne email e scopri di più sui tuoi clienti.</p> <div class="actionablePlanRecommendations__plan__pricing" data-equalize-height="planCard__priceWrapper"> <div class="pricingPlans__priceWrapper__disabledOverlay mobile" data-behavior="pricingPlans:disabledOverlay" data-plan="free"> <p class="copy margin--bottom-c1"> <span class="mobile"> Limite contatti superato </span> <span class="desktop"> Hai selezionato più contatti di quelli che questo piano consente </span> </p> </div> <p class="copy-info pricingPlans__invisible" data-behavior="planCard__startsAt"> Parte da</p>  <div class="formattedPrice flex flex--left loading" data-behavior="formattedPrice" data-component="PlanCard/BasePrice" data-module-id="formattedPrice" data-entry-id="65yHjGarpIsJ4ComeekPn:formattedPrice" data-plan="free"> <div class="formattedPrice__price--symbol--left" data-behavior="formattedPrice__symbol"> </div> <div class="formattedPrice__price--integer" data-behavior="formattedPrice__integer"> </div> <div class="formattedPrice__price--fraction" data-behavior="formattedPrice__fraction" data-value=""></div> <div class="formattedPrice__price--symbol--right" data-behavior="formattedPrice__symbol--right"> </div> </div> <div class="copy"> /mese* </div> <p class="screen-reader-only" data-behavior="formattedPrice__a11y" data-before-text="Parte da" data-after-text="al mese per {contacts} contatti"> Parte da $0 al mese per {contacts} contatti</p> </div> </div> <ul class="actionablePlanRecommendations__featuresRow__List"> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem0"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Emailsupportfor_first30days"> Supporto via email per i primi 30 giorni <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"79QVddj89ktYxBeuzoSdwQ","placement":"right","header":"Supporto via mail per i primi 30 giorni","copy":"<p>Supporto gratuito via email per i primi 30 giorni.<\/p>\n","dynamicBehavior":null,"originalText":"Supporto via email per i primi 30 giorni"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item " data-equalize-height="planCard__featureItem1"> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="P23free.Prebuilt_EmailTemplates"> Template email predefiniti <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"6QVUf6LBBy2qUWMQlAF1rN","placement":"right","header":"Template email predefiniti","copy":"<p>Vendi di pi\u00f9 con oltre 100 template email personalizzabili per il tuo settore e brand. Accesso ad alcuni template predefiniti limitato con il piano Free. I piani a pagamento hanno accesso a tutti i template predefiniti.<\/p>\n","dynamicBehavior":null,"originalText":"Template email predefiniti"} </script> </span> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem2"> <p>A/B test</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem3"> <p>Customer Journey automatizzati di base</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem4"> <p>Onboarding</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem5"> <p>Segmentazione predittiva</p> </li> <li class="flex flex--middle pricingPlans__featuresRow__list__item--disabled " data-equalize-height="planCard__featureItem6"> <p>Gestione della campagna</p> </li> </ul> <div class="ctaBuyNowWrapper" data-equalize-height="actionablePlanRecommendations__plan">  <div class="margin--bottom-c3 margin--top-c3" data-analytics-tag="add-or-buy-cta"> <a class="ctaBuyNow ctaPrimary ctaPrimary--small ctaPrimary--fullWidth" href="https://login.mailchimp.com/signup/?plan=free_monthly_plan_v0&locale=it" data-plan="free" data-component="PlanCard/CTA" data-disabled-copy="Limite contatti superato" data-disabled-copy-mobile="Limite" data-behavior="ctaBuyNow"> <span class="ctaBuyNow__desktop">Iscriviti gratuitamente</span> <span class="ctaBuyNow__mobile">Iscriviti gratuitamente</span> </a> </div> </div> </div> </div> <div class="actionablePlanRecommendations__legalDisclaimer"> <span class="disclaimer-asterisk">*</span><div class="freeTrial__terms freeTrial__terms--free-trial-v1-deploy"><span>Vedi</span><span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.free_trial.14_days_free_trial_terms"> i termini della prova gratuita <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"3vdxInopaAMvNCmaTUVst0","placement":"right","header":null,"copy":"<p>*<strong>Prova gratuita di 14 giorni<\/strong>: i primi quattordici (14) giorni di abbonamento a Mailchimp Standard o Essentials (a seconda dei casi, ognuno, un \"piano mensile\"), a partire dalla data di iscrizione, sono gratuiti (\"Prova gratuita\"). Al momento dell'iscrizione devono essere fornite delle informazioni di pagamento valide. Prima della scadenza del periodo di prova, riceverai una email che ti informer\u00e0 dell'approssimarsi della scadenza della Prova gratuita. Per l'idoneit\u00e0 all'offerta di prova gratuita, devi: essere un nuovo cliente Mailchimp o un cliente esistente del Piano di marketing gratuito con un account creato negli ultimi 90 giorni in determinati Paesi e iscriverti a un piano Standard o Essentials utilizzando l'opzione \"Inizia la prova gratuita\" (o una dicitura simile). L'offerta \u00e8 valida solo una volta per account Mailchimp e non \u00e8 cumulabile con altre offerte Mailchimp; le offerte non possono essere applicate consecutivamente. L'offerta \u00e8 disponibile per un tempo limitato e non si applica a commissioni aggiuntive o commissioni una tantum, inclusi, a titolo esemplificativo ma non esaustivo, i costi per le email transazionali (precedentemente note come Mandrill), il marketing via SMS, i piani per il sito web, i crediti del piano a consumo o gli annunci Google. Una volta terminato il Periodo di prova, ti verr\u00e0 addebitata una tariffa su base mensile al tasso corrente per il piano di marketing a pagamento che hai selezionato, in base ai tuoi contatti e invii di email, fino a quando non annullerai o passerai a un altro piano di marketing mensile a pagamento o a un Piano di marketing gratuito. Consulta i <a href=\"\/it\/legal\/promotional-offer-terms\/#Abbonamento_promozionale_gratuito_di_14_giorni\">termini completi dell'offerta<\/a>. Termini, condizioni, prezzi, funzionalit\u00e0 speciali e opzioni di servizio e supporto sono soggetti a modifiche senza preavviso.<\/p>\n","dynamicBehavior":null,"originalText":"i termini della prova gratuita"} </script> </span> </div> <p>***** Se superi il limite di contatti o di e-mail inviate viene applicato un <a href="/it/help/about-additional-charges/">Costo aggiuntivo</a>. Se superi il limite di contatti o di e-mail inviate, l’invio con il piano Free sarà messo in pausa.</p> <span data-react-component="Tooltip" class="tooltip" data-tooltip-key="pricing.p23.overages_disclaimer"> Learn more <script type="application/json" data-tooltip-data> {"originalTextAriaLabel":"tooltip","closeLabel":"Chiudi Tooltip","mobileCloseLabel":"Chiudi","maxOfLabel":"fino a","type":"tooltip","id":"64nPSimOMxUl83gEZAv0KA","placement":"right","header":null,"copy":"<p>Per visualizzare il limite mensile di invio delle email incluso in ciascun piano specifico, fai clic per <a href=\"\/it\/pricing\/marketing\/#plan:standard\">visualizzare tutti i dettagli del piano<\/a>. Se supererai il limite di invio delle email o il numero di contatti inclusi nel piano, ti verr\u00e0 addebitato il costo del <a href=\"\/it\/help\/about-additional-charges\/\">superamento<\/a> (ad eccezione dei piani Free, in cui l'invio verr\u00e0 sospeso fino al successivo ciclo mensile del piano).<br>\n<br>\nGli SMS sono disponibili come componente aggiuntivo solo per i piani a pagamento negli Stati Uniti; i crediti SMS vengono aggiunti al tuo account dopo l\u2019acquisto. Prima di acquistare i crediti, \u00e8 necessario effettuare una richiesta e accettare i termini. I crediti vengono emessi mensilmente e quelli inutilizzati scadono senza poter essere trasferiti al mese successivo. I prezzi variano. Gli MMS sono disponibili solo sui piani Premium ed Standard. La disponibilit\u00e0 di caratteristiche e funzionalit\u00e0 varia in base al tipo di piano. Per i dettagli, consulta i vari piani e i prezzi di Mailchimp. Consulta i termini per i dettagli.<\/p>\n<p><br>Prezzo visualizzato in base a: <br><\/p>\n<p><br><strong>Il piano Premium<\/strong> comprende 10.000 contatti. Il limite mensile di invio delle email per i piani Premium \u00e8 di 15 volte il tuo numero massimo di contatti. <br>\n<br><strong>Il piano Standard<\/strong> comprende 500 contatti. Il limite mensile di invio delle email per i piani Premium \u00e8 di 12 volte il tuo numero massimo di contatti.<br>\n<br><strong>Il piano Essentials<\/strong> comprende 500 contatti. Il limite mensile di invio delle email per i piani Essentials \u00e8 di 10 volte il tuo numero massimo di contatti.<br>\n<br><strong>Il piano Free<\/strong> comprende fino a 500 contatti. Seleziona le dimensioni del tuo pubblico per calcolare il tuo prezzo. Il limite mensile di invio delle email per il piano Free \u00e8 di 1.000 invii (limite giornaliero di 500).<br><\/p>\n<p><br><strong>Prezzi NON in USD:<\/strong> Il prezzo effettivo pu\u00f2 variare. I prezzi visualizzati sono stime basate sui tassi di cambio correnti. L'importo esatto addebitato varia e dipende dal tasso di cambio al momento dell'elaborazione del pagamento. I prezzi visualizzati escludono eventuali tasse e commissioni applicabili, che verranno aggiunte al costo di tutti i servizi acquistati. Per i prezzi di base esatti, fare riferimento ai prezzi indicati in USD.<\/p>\n","dynamicBehavior":null,"originalText":"Learn more"} </script> </span> </div> <div class="actionablePlanRecommendations__cta"> <a class="ctaArrow" href="/it/pricing/marketing/" aria-label="Visualizza tutti i dettagli del piano"> Visualizza tutti i dettagli del piano </a> </div> </div> </section> <section id="pm4F1OdvPZeB7AK8BERqj" class="p23HorizontalGrid module fs-unmask" data-module-id="p23HorizontalGrid" data-entry-id="pm4F1OdvPZeB7AK8BERqj" data-behavior="p23HorizontalGrid"> <div class="module--content "> <h2 class="h2 margin--bottom-5">Scopri di più sulla gestione del pubblico</h2> <div class="p23hg__section "> <ul data-equalizer class="p23HorizontalGrid__grid grid--columns-3 "> <li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="2OHjghJI8CVoYKkZrpxY7l"> <div data-equalize-height="p23horizontalGrid_2vcX5EfcugUr3G6f47dPi7"> <a class="p23hg__itemCta" href="https://mailchimp.com/help/getting-started-audience/"> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title "> Come iniziare a creare il pubblico <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> La chiave per un ottimo marketing è stare al passo con i tuoi contatti. Mailchimp offre strumenti potenti e flessibili che ti aiutano a gestire questi dati e a utilizzarli per creare campagne mirate. </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="57fRi3TzCwlWV5Vu8UN9Bc"> <div data-equalize-height="p23horizontalGrid_2vcX5EfcugUr3G6f47dPi7"> <a class="p23hg__itemCta" href="https://mailchimp.com/features/segmentation/"> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title "> Segmentazione del pubblico <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> La segmentazione del pubblico è una strategia di marketing basata sull'identificazione di sottogruppi all'interno del pubblico target che punta a fornire messaggi ancora più personalizzati </p> </a> </div> </li><li class="p23HorizontalGrid__grid__gridItem" data-component-id="p23HorizontalGridCompactItem" data-entry-id="697XoToTLWiWuSFLDFMGxq"> <div data-equalize-height="p23horizontalGrid_2vcX5EfcugUr3G6f47dPi7"> <a class="p23hg__itemCta" href="https://mailchimp.com/resources/one-audience-organize-contacts-to-optimize-marketing/"> <h3 class="h3 copy-medium copy--bold flex flex--nowrap p23hg__title "> Un pubblico o di più? Come organizzare i contatti per ottimizzare il marketing <svg width="19" height="18" viewbox="0 0 19 18" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M14.9 10.2H1V8.2H14.9L9.3 2.4L10.8 1L18.4 9.2L10.8 17.4L9.3 16L14.9 10.2Z" fill="currentColor"></path> </svg> </h3> <p class="margin--top-2 copy-small"> Sei vantaggi di un pubblico singolo e quando creare tipi di pubblico diversi </p> </a> </div> </li> </ul> </div> </div> </section> <section id="7sWk3Vm9k8qKZ1QCgHGrgR" class="p23Accordion module fs-unmask" data-behavior="p23Accordion" data-module-id="p23Accordion" data-entry-id="7sWk3Vm9k8qKZ1QCgHGrgR" data-context-text="Domande frequenti (FAQ)"> <div class="module--content"> <h2 class="h2 p23Accordion__title"> Domande frequenti (FAQ) </h2> <ul class="p23Accordion__list"> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos’è la segmentazione nel marketing?" data-component-id="p23AccordionItem" data-entry-id="32sYVazhAVgPVNbrPpf1wN"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-0-32sYVazhAVgPVNbrPpf1wN" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-0-32sYVazhAVgPVNbrPpf1wN" aria-controls="p23AccordionItem-sect-0-32sYVazhAVgPVNbrPpf1wN"> <span> Che cos’è la segmentazione nel marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-0-32sYVazhAVgPVNbrPpf1wN" id="p23AccordionItem-sect-0-32sYVazhAVgPVNbrPpf1wN" role="region" aria-labelledby="p23AccordionItem-0-32sYVazhAVgPVNbrPpf1wN"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La segmentazione nel marketing è un tipo di strategia che ti consente di aggregare clienti potenziali ed esistenti in sottogruppi basati su caratteristiche condivise, come età, posizione o comportamento di acquisto passato.</p> <p>Di conseguenza, le attività possono rivolgersi a questi segmenti di mercato in modo diverso con campagne rilevanti per le loro esigenze. Segmentare il tuo pubblico è importante anche per attirare i consumatori che hanno maggiori probabilità di effettuare un acquisto o di interagire con il tuo brand.</p> <p>In ultima analisi, la segmentazione ti permette di sviluppare una comprensione più profonda del pubblico, compreso chi ne fa parte e quali sono le sue esigenze, i suoi interessi e il suo comportamento, in modo da poter creare una strategia di marketing più efficace.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono le variabili di segmentazione per il marketing?" data-component-id="p23AccordionItem" data-entry-id="6bhlviasfyCeIDa0y0Bv1j"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-1-6bhlviasfyCeIDa0y0Bv1j" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-1-6bhlviasfyCeIDa0y0Bv1j" aria-controls="p23AccordionItem-sect-1-6bhlviasfyCeIDa0y0Bv1j"> <span> Quali sono le variabili di segmentazione per il marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-1-6bhlviasfyCeIDa0y0Bv1j" id="p23AccordionItem-sect-1-6bhlviasfyCeIDa0y0Bv1j" role="region" aria-labelledby="p23AccordionItem-1-6bhlviasfyCeIDa0y0Bv1j"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Poiché le tue campagne di marketing non sono pertinenti per tutti i tuoi contatti, è consigliabile costruire segmenti di pubblico in base alle esigenze, alle convinzioni condivise, al comportamento online e così via.</p> <p>Le variabili di marketing ti aiutano a suddividere un pubblico in segmenti, fornendoti le possibili categorie in cui raggruppare i tuoi contatti. I quattro tipi principali di segmentazione del mercato includono i gruppi demografici, geografici, psicografici e comportamentali.</p> <p>Un esempio di variabile di segmentazione per il marketing è l’età. Nelle tue campagne, puoi usare lo slang e il linguaggio colloquiale popolare se un particolare segmento è composto da adolescenti della Gen Z. Puoi anche sfruttare influencer e celebrità per attirare consumatori più affini al tuo brand.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos’è la segmentazione del pubblico?" data-component-id="p23AccordionItem" data-entry-id="3J1MwitfUvA60o3UUyAaDs"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-2-3J1MwitfUvA60o3UUyAaDs" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-2-3J1MwitfUvA60o3UUyAaDs" aria-controls="p23AccordionItem-sect-2-3J1MwitfUvA60o3UUyAaDs"> <span> Che cos’è la segmentazione del pubblico? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-2-3J1MwitfUvA60o3UUyAaDs" id="p23AccordionItem-sect-2-3J1MwitfUvA60o3UUyAaDs" role="region" aria-labelledby="p23AccordionItem-2-3J1MwitfUvA60o3UUyAaDs"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La segmentazione del pubblico è una strategia di marketing basata sull’identificazione di sottogruppi all’interno del pubblico target che punta a fornire messaggi ancora più personalizzati e creare legami più forti.</p> <p>Questi sottogruppi possono incentrarsi su dati demografici quali posizione geografica, identità di genere, età, etnia, reddito o livello di istruzione formale. I sottogruppi possono anche incentrarsi sui comportamenti come gli acquisti effettuati in passato. Le psicografiche entrano in gioco se hai accesso a intuizioni sui tipi di personalità, i valori, gli atteggiamenti e le convinzioni del tuo pubblico. Un esempio è la creazione di segmenti distinti in base al fatto che gli utenti siano più orientati alla famiglia o all’individualità, più leader o seguaci oppure più avventurosi o pantofolai.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono i vantaggi di disporre della segmentazione del pubblico?" data-component-id="p23AccordionItem" data-entry-id="53xVxFucuTVs5FeiL78dNr"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-3-53xVxFucuTVs5FeiL78dNr" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-3-53xVxFucuTVs5FeiL78dNr" aria-controls="p23AccordionItem-sect-3-53xVxFucuTVs5FeiL78dNr"> <span> Quali sono i vantaggi di disporre della segmentazione del pubblico? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-3-53xVxFucuTVs5FeiL78dNr" id="p23AccordionItem-sect-3-53xVxFucuTVs5FeiL78dNr" role="region" aria-labelledby="p23AccordionItem-3-53xVxFucuTVs5FeiL78dNr"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La segmentazione del pubblico è un potente strumento per aziende e organizzazioni finalizzato a comprendere meglio il mercato target e personalizzare le proprie iniziative di marketing per soddisfare le esigenze dei clienti. I vantaggi principali della segmentazione del pubblico includono: </p> <ol> <li><p>Miglioramento dell’obiettivo: la segmentazione del pubblico consente alle aziende di identificare e mirare a specifici segmenti di clienti con messaggi creati su misura che hanno maggiori probabilità di suscitare interesse in loro.</p> </li> <li><p>Aumento del ROI: mirando a un segmento specifico, le aziende possono aumentare il loro ritorno sugli investimenti concentrando le loro risorse sui segmenti più redditizi.</p> </li> <li><p>Maggiore fedeltà dei clienti: comprendendo le esigenze di ciascun segmento, le aziende possono creare esperienze più personalizzate in modo da aumentare la soddisfazione dei clienti e puntare a fidelizzare e trattenere i clienti.</p> </li> <li><p>Intuizioni migliori: la segmentazione del pubblico fornisce alle aziende preziose intuizioni sul comportamento e sulle preferenze dei clienti, che possono essere utilizzate per migliorare prodotti e servizi.</p> </li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="In che modo la segmentazione del pubblico migliora le tue iniziative di marketing in entrata?" data-component-id="p23AccordionItem" data-entry-id="6MPr5HBGyuDnH9suAxFT0h"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-4-6MPr5HBGyuDnH9suAxFT0h" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-4-6MPr5HBGyuDnH9suAxFT0h" aria-controls="p23AccordionItem-sect-4-6MPr5HBGyuDnH9suAxFT0h"> <span> In che modo la segmentazione del pubblico migliora le tue iniziative di marketing in entrata? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-4-6MPr5HBGyuDnH9suAxFT0h" id="p23AccordionItem-sect-4-6MPr5HBGyuDnH9suAxFT0h" role="region" aria-labelledby="p23AccordionItem-4-6MPr5HBGyuDnH9suAxFT0h"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Se un cliente ritiene che un certo messaggio sia stato scritto appositamente per lui, è più probabile che sia ricettivo a ciò che hai da dire. La segmentazione rende possibile questo tipo di personalizzazione.</p> <p>Quindi da dove iniziare? La maggior parte del lavoro di marketing inizia dalla creazione di una “persona” astratta, ossia di una personalità simulata pensata appositamente per rappresentare il cliente ideale. Questa “persona” può addirittura specificare il luogo di impiego, lo stato coniugale e gli hobby specifici.</p> <p>Le “persone” ti aiutano a comunicare con i tuoi clienti al loro livello, soprattutto quando si tratta di identificarne i punti deboli e come puoi aiutarli ad alleviarli. Una volta create queste “persone”, puoi suddividerle in gruppi.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono alcuni consigli per creare segmenti di pubblico? " data-component-id="p23AccordionItem" data-entry-id="4muwjojyuToIYv21Ip7lll"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-5-4muwjojyuToIYv21Ip7lll" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-5-4muwjojyuToIYv21Ip7lll" aria-controls="p23AccordionItem-sect-5-4muwjojyuToIYv21Ip7lll"> <span> Quali sono alcuni consigli per creare segmenti di pubblico? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-5-4muwjojyuToIYv21Ip7lll" id="p23AccordionItem-sect-5-4muwjojyuToIYv21Ip7lll" role="region" aria-labelledby="p23AccordionItem-5-4muwjojyuToIYv21Ip7lll"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La segmentazione del pubblico è una parte importante di qualsiasi strategia di marketing. Ecco alcuni consigli per creare segmenti di pubblico efficaci: </p> <ol> <li><p>Identifica le caratteristiche chiave: comincia identificando le caratteristiche chiave del tuo pubblico target, come età, sesso, ubicazione, interessi, ecc. </p> </li> <li><p>Analizza i dati dei clienti: analizza i dati provenienti da sondaggi dei clienti, dati analitici dei siti web e altre fonti per comprendere meglio le esigenze e le preferenze dei tuoi clienti. </p> </li> <li><p>Crea segmenti logici: una volta identificate le caratteristiche chiave, crea segmenti logici in base a tali caratteristiche. Ad esempio, potresti segmentare il tuo pubblico in “giovani professionisti” e “senior”. </p> </li> <li><p>Testa e perfeziona: testa i tuoi segmenti e perfezionali nel tempo in base al feedback dei clienti. Utilizza uno strumento di dati analitici di marketing per misurare le prestazioni dei tuoi segmenti. La frequente analisi della segmentazione dei clienti contribuirà a garantire che i segmenti siano accurati ed efficaci il più possibile.</p> </li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos’è la segmentazione nell’email marketing?" data-component-id="p23AccordionItem" data-entry-id="75wDp5nN9IEVZnj2AZi4er"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-6-75wDp5nN9IEVZnj2AZi4er" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-6-75wDp5nN9IEVZnj2AZi4er" aria-controls="p23AccordionItem-sect-6-75wDp5nN9IEVZnj2AZi4er"> <span> Che cos’è la segmentazione nell’email marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-6-75wDp5nN9IEVZnj2AZi4er" id="p23AccordionItem-sect-6-75wDp5nN9IEVZnj2AZi4er" role="region" aria-labelledby="p23AccordionItem-6-75wDp5nN9IEVZnj2AZi4er"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La segmentazione del pubblico nell’email marketing si verifica quando un’azienda divide gli iscritti della propria mailing list in gruppi più piccoli, sulla base di fattori quali azioni intraprese, modelli di comportamento, interessi, età, ubicazione e altro. Con gli strumenti di segmentazione dell’email marketing come Mailchimp, gli esperti di marketing possono gestire e segmentare facilmente il pubblico in base a una varietà di fattori determinanti. Ciò ti consente di creare campagne di email marketing più sofisticate e personalizzate che stabiliscono un legame con il pubblico.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Perché la segmentazione del pubblico è importante nell’email marketing?" data-component-id="p23AccordionItem" data-entry-id="62icwMoXoBIaVGkosXeT35"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-7-62icwMoXoBIaVGkosXeT35" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-7-62icwMoXoBIaVGkosXeT35" aria-controls="p23AccordionItem-sect-7-62icwMoXoBIaVGkosXeT35"> <span> Perché la segmentazione del pubblico è importante nell’email marketing? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-7-62icwMoXoBIaVGkosXeT35" id="p23AccordionItem-sect-7-62icwMoXoBIaVGkosXeT35" role="region" aria-labelledby="p23AccordionItem-7-62icwMoXoBIaVGkosXeT35"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Sfruttando gli strumenti di segmentazione dei clienti, gli esperti di marketing possono creare campagne di email marketing migliori, che attraggono gli acquirenti in modo più efficace. Dopo tutto, ognuno è diverso, quindi inviare email di marketing generiche che cercano di attirare ogni singolo iscritto della mailing list raramente è una strategia efficace. </p> <p>Segmentare il pubblico semplifica la creazione di email personalizzate e migliora le conversioni. Inoltre, gli strumenti di segmentazione possono aiutare le aziende a rivolgersi agli acquirenti che si trovano in diverse fasi del ciclo di vendita. Attraverso la segmentazione dell’email marketing, puoi inviare facilmente email di benvenuto ai nuovi iscritti, email carrello abbandonato agli acquirenti esitanti ed email di follow-up ai clienti recenti.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Cosa sono i segmenti di clienti?" data-component-id="p23AccordionItem" data-entry-id="2TFOA4P7oqnTVK0rJbvBk5"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-8-2TFOA4P7oqnTVK0rJbvBk5" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-8-2TFOA4P7oqnTVK0rJbvBk5" aria-controls="p23AccordionItem-sect-8-2TFOA4P7oqnTVK0rJbvBk5"> <span> Cosa sono i segmenti di clienti? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-8-2TFOA4P7oqnTVK0rJbvBk5" id="p23AccordionItem-sect-8-2TFOA4P7oqnTVK0rJbvBk5" role="region" aria-labelledby="p23AccordionItem-8-2TFOA4P7oqnTVK0rJbvBk5"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Per coloro che si chiedono cosa siano i segmenti di clienti, l’uso finale di questi è progettato per aiutare a categorizzare e organizzare clienti effettivi e potenziali clienti in vari gruppi.</p> <p>Quando ti chiedi come devi fare per creare segmenti di clienti, dovresti considerare una strategia che si baserà sulle esigenze della tua azienda e sulle diverse caratteristiche della tua organizzazione.</p> <p>In molti casi, quando vendi ad altre aziende, alcuni dei fattori che puoi utilizzare quando cerchi di creare nuovi segmenti di clienti includono le dimensioni delle aziende a cui stai mirando, l'ubicazione dell’azienda, il settore in cui operano, il numero di dipendenti e se l’azienda ha acquistato prodotti simili in passato.</p> <p>Se cerchi di vendere direttamente alle persone, individuare altre caratteristiche simili che ti aiutino a organizzare le tue iniziative di vendita sarà altrettanto vantaggioso.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono i vari tipi di segmenti di clienti?" data-component-id="p23AccordionItem" data-entry-id="g03fL8EjNH8r9VNNxp9RX"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-9-g03fL8EjNH8r9VNNxp9RX" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-9-g03fL8EjNH8r9VNNxp9RX" aria-controls="p23AccordionItem-sect-9-g03fL8EjNH8r9VNNxp9RX"> <span> Quali sono i vari tipi di segmenti di clienti? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-9-g03fL8EjNH8r9VNNxp9RX" id="p23AccordionItem-sect-9-g03fL8EjNH8r9VNNxp9RX" role="region" aria-labelledby="p23AccordionItem-9-g03fL8EjNH8r9VNNxp9RX"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Un modo per trovare efficacemente il tuo pubblico target per promuovere il coinvolgimento e aumentare le conversioni è con i segmenti di clienti. Puoi utilizzare diversi tipi di segmentazione per garantire che i messaggi di marketing giusti vengano inviati ai clienti, compresa la segmentazione demografica, comportamentale, geografica e psicografica.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos’è la segmentazione dei clienti?" data-component-id="p23AccordionItem" data-entry-id="6CprpWLjQs1Duehl8o4khA"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-10-6CprpWLjQs1Duehl8o4khA" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-10-6CprpWLjQs1Duehl8o4khA" aria-controls="p23AccordionItem-sect-10-6CprpWLjQs1Duehl8o4khA"> <span> Che cos’è la segmentazione dei clienti? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-10-6CprpWLjQs1Duehl8o4khA" id="p23AccordionItem-sect-10-6CprpWLjQs1Duehl8o4khA" role="region" aria-labelledby="p23AccordionItem-10-6CprpWLjQs1Duehl8o4khA"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Nel complesso, la segmentazione dei clienti è una strategia che si concentra sulla divisione di clienti effettivi e potenziali clienti in diverse categorie.</p> <p>Le tecniche e la metodologia di categorizzazione varieranno in base alle esigenze individuali della tua azienda. Quando disponi di un processo per la segmentazione dei clienti appropriato e utilizzi uno strumento per la segmentazione dei clienti, questo può aiutare a mantenere organizzati i sistemi CRM e ad adattare la tua strategia di marketing in modo più efficace.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Cosa sono gli strumenti per la segmentazione dei clienti?" data-component-id="p23AccordionItem" data-entry-id="1akxMn4tHuR3JCUkRAagAG"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-11-1akxMn4tHuR3JCUkRAagAG" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-11-1akxMn4tHuR3JCUkRAagAG" aria-controls="p23AccordionItem-sect-11-1akxMn4tHuR3JCUkRAagAG"> <span> Cosa sono gli strumenti per la segmentazione dei clienti? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-11-1akxMn4tHuR3JCUkRAagAG" id="p23AccordionItem-sect-11-1akxMn4tHuR3JCUkRAagAG" role="region" aria-labelledby="p23AccordionItem-11-1akxMn4tHuR3JCUkRAagAG"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Gli strumenti per la segmentazione dei clienti (chiamati anche software per la segmentazione dei clienti) sono applicazioni utilizzate per identificare e analizzare i gruppi di clienti in base a caratteristiche comuni come i dati demografici, il comportamento di acquisto, gli interessi e altro ancora. L'utilizzo di uno strumento per la segmentazione dei clienti può aiutare le aziende a comprendere meglio la propria base di clienti e a creare campagne di marketing digitale più mirate. Gli strumenti comuni per la segmentazione dei clienti includono le piattaforme di analisi, i sistemi CRM e il software per sondaggi.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Quali sono alcuni esempi di strumenti per la segmentazione dei clienti?" data-component-id="p23AccordionItem" data-entry-id="5IKXjlXBlNfwCqCwF0KqVb"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-12-5IKXjlXBlNfwCqCwF0KqVb" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-12-5IKXjlXBlNfwCqCwF0KqVb" aria-controls="p23AccordionItem-sect-12-5IKXjlXBlNfwCqCwF0KqVb"> <span> Quali sono alcuni esempi di strumenti per la segmentazione dei clienti? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-12-5IKXjlXBlNfwCqCwF0KqVb" id="p23AccordionItem-sect-12-5IKXjlXBlNfwCqCwF0KqVb" role="region" aria-labelledby="p23AccordionItem-12-5IKXjlXBlNfwCqCwF0KqVb"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>Gli strumenti per la segmentazione dei clienti aiutano le aziende a comprendere meglio la propria base di clienti e a personalizzare le proprie strategie di marketing e vendita per individuare tipi di clienti specifici. Altri strumenti per la segmentazione dei clienti includono: </p> <ol> <li><p>Strumenti di geolocalizzazione: Questi strumenti consentono alle aziende di segmentare clienti in base alla loro ubicazione geografica. Ciò può aiutare le aziende a rivolgersi ai clienti target in aree specifiche con messaggi di marketing più pertinenti. </p> </li> <li><p>Strumenti per la segmentazione demografica: Questi strumenti consentono alle aziende di segmentare clienti in base a criteri demografici come età, sesso, reddito e occupazione. Ciò può aiutare le aziende a comprendere meglio la propria base di clienti e a rivolgersi ai clienti target con messaggi più pertinenti.</p> </li> <li><p>Strumenti per la segmentazione comportamentale: Questi strumenti consentono alle aziende di segmentare i clienti in base al loro comportamento passato e alla loro cronologia degli acquisti. Questo può aiutare le aziende a rivolgersi ai clienti target con offerte e sconti più pertinenti. </p> </li> <li><p>Strumenti per la segmentazione psicografica: Questi strumenti consentono alle aziende di segmentare i clienti in base al loro stile di vita, ai loro valori, ai loro atteggiamenti e ai loro interessi. Ciò può aiutare le aziende a rivolgersi ai clienti target con contenuti e messaggi più pertinenti. </p> </li> <li><p>Strumenti per la segmentazione sui social media: Questi strumenti consentono alle aziende di segmentare i clienti target in base alla loro attività sui social media. Ciò può aiutare le aziende a rivolgersi ai clienti target con contenuti e offerte più pertinenti.</p> </li> </ol> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Come viene utilizzata l’intelligenza artificiale nella segmentazione dei clienti?" data-component-id="p23AccordionItem" data-entry-id="5F2T9OGJLPmeaYE9eWt9FG"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-13-5F2T9OGJLPmeaYE9eWt9FG" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-13-5F2T9OGJLPmeaYE9eWt9FG" aria-controls="p23AccordionItem-sect-13-5F2T9OGJLPmeaYE9eWt9FG"> <span> Come viene utilizzata l’intelligenza artificiale nella segmentazione dei clienti? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-13-5F2T9OGJLPmeaYE9eWt9FG" id="p23AccordionItem-sect-13-5F2T9OGJLPmeaYE9eWt9FG" role="region" aria-labelledby="p23AccordionItem-13-5F2T9OGJLPmeaYE9eWt9FG"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>L’apprendimento automatico può essere utilizzato anche per segmentare i clienti in base a vari punti dati. Ad esempio, l’AI può raggruppare i clienti con caratteristiche simili in base a dati demografici e atteggiamenti. Inoltre, se aggiungi i dati dei clienti raccolti dal tuo negozio online, puoi usarli per segmentare i clienti in base al comportamento di acquisto passato.</p> <p>Ad esempio, Mailchimp utilizza l’analisi predittiva per analizzare il comportamento di acquisto passato e prevedere i contatti con un CLV (Customer Lifetime Value) alto, moderato o basso. A questo punto, le previsioni vengono utilizzate per segmentare automaticamente i clienti.</p> <p>La tecnologia dell’AI è in grado di trovare automaticamente nei dati dei clienti pattern che il cervello umano non è in grado di rilevare, il che ti permette di segmentare i clienti in base a informazioni che non sapevi nemmeno esistessero e di creare campagne di marketing più personalizzate.</p> <p>L’utilizzo dell’apprendimento automatico negli strumenti per la segmentazione dei clienti aumenta l’efficienza ed è molto adattabile. I metodi di analisi manuale dei dati dei clienti allo scopo di trovare somiglianze possono andare bene per le piccole attività, ma non servono quando si hanno decine di migliaia di clienti.</p> </div> </div> </li> <li class="p23AccordionItem" data-behavior="p23Accordion:item" data-context-text="Che cos’è la segmentazione delle email?" data-component-id="p23AccordionItem" data-entry-id="544FozcqfmEgrZBQOZ2VOt"> <h3> <button type="button" data-behavior="p23Accordion:item-toggle" data-target="p23Accordion-14-544FozcqfmEgrZBQOZ2VOt" aria-expanded="false" class="p23AccordionItem__button copy-large flex flex--middle padding--top-4 padding--bottom-4" id="p23AccordionItem-14-544FozcqfmEgrZBQOZ2VOt" aria-controls="p23AccordionItem-sect-14-544FozcqfmEgrZBQOZ2VOt"> <span> Che cos’è la segmentazione delle email? </span> <span class="p23AccordionItem__icon" aria-hidden="true"> <svg xmlns="http://www.w3.org/2000/svg" class="icon icon--plusRound" width="26.2000008" height="26.2000008" viewbox="0 0 26.2000008 26.2000008"> <path fill="#241C15" d="M13.1 26.2c-7.223 0-13.1-5.876-13.1-13.1s5.877-13.1 13.1-13.1 13.1 5.876 13.1 13.1-5.877 13.1-13.1 13.1zm0-25c-6.562 0-11.9 5.339-11.9 11.9s5.338 11.9 11.9 11.9 11.9-5.339 11.9-11.9-5.338-11.9-11.9-11.9z"></path> <path class="icon__element icon__element--horizontal-bar" fill="#241C15" d="M8.636 12.5h8.929v1.199h-8.929z"></path> <path class="icon__element icon__element--vertical-bar" fill="#241C15" d="M12.5 8.636h1.2v8.928h-1.2z"></path> </svg> </span></button> </h3> <div class="p23AccordionItem__description" data-behavior="accordion:content" data-name="p23Accordion-14-544FozcqfmEgrZBQOZ2VOt" id="p23AccordionItem-sect-14-544FozcqfmEgrZBQOZ2VOt" role="region" aria-labelledby="p23AccordionItem-14-544FozcqfmEgrZBQOZ2VOt"> <div class="p23AccordionItem__copy copy-small copy-prose"> <p>La segmentazione delle email è il processo di divisione e separazione degli iscritti alle email in gruppi o segmenti in base a criteri che utilizzano tag e segmenti nella piattaforma di email marketing.</p> <p>Gli iscritti alle email possono capitare in più segmenti, a seconda di fattori come età, ubicazione e comportamento. La segmentazione è un tipo di personalizzazione, ma non sono la stessa cosa. Anche se l’uso della segmentazione e della personalizzazione rappresenta uno dei numerosi consigli principali di email marketing, ci sono diverse differenze importanti.</p> <p>Ad esempio, con la personalizzazione il contenuto delle email è creato su misura in modo da renderlo più personale, il che può includere l’aggiunta di elementi come il nome di un iscritto o gli acquisti recenti effettuati. La segmentazione delle email, invece, si concentra maggiormente sul raggruppamento di membri simili del pubblico per inviare loro una campagna email più mirata.</p> <p>La segmentazione dell’email marketing intende creare contenuti più rilevanti per il tuo pubblico in base ai criteri che hai impostato. Ad esempio, se vendi prodotti per animali domestici, potresti creare due segmenti distinti: genitori di gatti e cani. La segmentazione delle email si basa sulla tua capacità di creare contenuti diversi per ogni categoria di clienti per aiutarti a creare una mailing list.</p> <p>Sfortunatamente, alcune aziende inviano ancora la stessa email con lo stesso contenuto a tutti i membri sulla loro lista, offrendo un’esperienza meno personale a tutti i loro iscritti. La maggior parte di queste email non viene letta o viene intrapresa alcuna azione in merito ad esse perché il contenuto è troppo generale per interloquire con un singolo gruppo di membri del pubblico.</p> <p>Più piccoli sono i tuoi segmenti, più possono essere adatti a un singolo segmento di clienti per aiutarti ad attirare più clienti sul tuo sito web. Gli effetti della segmentazione di liste consentono di creare campagne email più mirate basate su diversi fattori, che puoi determinare raccogliendo dati sul pubblico.</p> </div> </div> </li> </ul> </div> </section> <section class="p23FlexibleHighlight module backgroundJasmine fs-unmask" id="0wneKChXlCxoAXzSZ2wmb" data-behavior="p23FlexibleHighlight" data-module-id="p23FlexibleHighlight" data-entry-id="0wneKChXlCxoAXzSZ2wmb"> <div class="module--content align--center"> <div class="column column1"> <h2 class="h2">Hai bisogno di un esperto? Siamo qui per te.</h2> <p>Dal design rapido dei template alla gestione completa delle campagne, la nostra comunità globale di oltre 850 esperti di fiducia può occuparsi di tutto.</p> <p></p> <div class="cta__holder cta__secondary"><a class="ctaSecondary" href="https://mailchimp.com/find-an-expert/?availability=1" aria-label="Scopri gli esperti Mailchimp"> Scopri gli esperti Mailchimp </a> </div> </div> <div class="column column2"> <figure class="image" data-animate="fade-up-in"><picture><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=640&fm=avif&q=60 640w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=842&fm=avif&q=60 842w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=1280&fm=avif&q=60 1280w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=1684&fm=avif&q=60 1684w" type="image/avif"><source sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" srcset="https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=640&fm=webp&q=70 640w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=842&fm=webp&q=70 842w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=1280&fm=webp&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=1684&fm=webp&q=70 1684w" type="image/webp"><img src="https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=640&q=70" srcset="https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=640&q=70 640w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=842&q=70 842w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=1280&q=70 1280w, https://eep.io/images/yzco4xsimv0y/6f1tGjkrpQsYCJW5PhYxOj/19efcb31ca4f86b982f3aff025a12b10/mailchimp-experts.png?w=1684&q=70 1684w" sizes="(min-width: 88.888888888889em) 640px, (min-width: 62em) 45vw, 85vw" loading="lazy" alt="A small business owner smiling as she talks to a Mailchimp Expert on the phone." width="1270" height="880"></picture></figure> </div> </div> </section> <div class="p23Headliner module backgroundPeppercorn fs-unmask" id="7dseV3yVgnS3UTYFdB2pCu" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="7dseV3yVgnS3UTYFdB2pCu" data-context-text="Milioni di utenti si affidano a noi per il loro email marketing. Fallo anche tu."> <div class="module--content module--content-8of12 align--center"> <h2 class="h2">Milioni di utenti si affidano a noi per il loro email marketing. Fallo anche tu.</h2> <div class="flex flex--middle margin--top-5 ctas__wrapper"> <div> <a class="ctaPrimary" href="/it/pricing/marketing/" aria-label="Inizia"> Inizia </a> </div> </div> </div> </div> <div class="p23Headliner module backgroundApricot module--reducedPadding fs-unmask" id="7joSTYa3UvKr5NNHD86uH1" data-behavior="p23Headliner" data-module-id="p23Headliner" data-entry-id="7joSTYa3UvKr5NNHD86uH1"> <div class="module--content module--content-float-left"> <div class=" copy-legal"> <p>*<strong>Esclusioni di responsabilità</strong> </p> <ol> <li><strong>Piattaforma leader nell'email marketing:</strong> in base ai dati disponibili pubblicamente a dicembre 2023 relativi al numero di clienti della concorrenza.</li> <li><strong>Oltre 8 milioni di consigli supportati da dati</strong> : in base ai dati del 2022 per i seguenti prodotti: consigli sui prodotti, ottimizzazione dell'orario di invio, test A/B, segmentazione CLV, segmentazione della probabilità di acquisto e PBJ.</li> <li><strong>Segmentazione prevista</strong> : fino a 141% di ricavi in più per i negozi collegati degli utenti che utilizzavano email segmentate predittive rispetto alle email segmentate non predittive per il periodo dal 1° gennaio 2022 al 1° luglio 2023. Solo piani Standard o Premium.</li> <li><strong>Onboarding personalizzato</strong> : i servizi di onboarding variano a seconda del piano e sono disponibili per nuovi utenti o utenti che hanno effettuato l'upgrade con un piano Standard o Premium per i primi 90 giorni dopo la creazione o l'upgrade dell'account. I servizi di onboarding attualmente sono offerti in inglese, spagnolo e portoghese per i piani Premium e in inglese per i piani Standard.</li> <li>Caratteristiche e funzionalità variano in base al tipo di piano. Per ulteriori dettagli, visualizza piani e prezzi.</li> </ol> </div> </div> </div> </main> <footer class="globalFooter__storefront layout--halfMargin backgroundParsnip fs-unmask" data-module-id="globalFooter" data-entry-id="3ifwtebV3iMWMUOWm4uUYefooter"> <div class="layout content content--8of8-medium contentTop"> <div class="contentBox--top"> <div class="footerItemColumn" data-context-text="Prodotti"> <h3 class="footerItemColumn__heading copy margin--bottom-c6">Prodotti</h3> <ul> <li class="footerItem"> <a class="cta" href="/it/why-mailchimp/"> Perché Mailchimp? </a> </li><li class="footerItem"> <a class="cta" href="/it/whats-new/"> Aggiornamenti prodotto </a> </li><li class="footerItem"> <a class="cta" href="/it/features/email/"> Email marketing </a> </li><li class="footerItem"> <a class="cta" href="/it/features/website-builder/"> Siti web </a> </li><li class="footerItem"> <a class="cta" href="/it/features/transactional-email/" aria-label="Email transazionali"> Email transazionali 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