Articles Archives | Yelp for Business

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class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Products</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--4 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner c-navigation-mega-menu__inner--4"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" 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</span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/products/business-page/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Business Page </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/products/yelp-ads/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ads </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/products/upgrades/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Upgrade Package </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://restaurants.yelp.com/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://restaurants.yelp.com/products/yelp-guest-manager/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Guest Manager </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://restaurants.yelp.com/products/yelp-kiosk/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Kiosk </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://restaurants.yelp.com/products/restaurant-ads/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Restaurant Ads </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Ad Solutions </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/ad-solutions/yelp-audiences/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Audiences </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/ad-solutions/enhanced-profiles/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Enhanced Profiles </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/brands/measurement/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Measurement Tools </span> </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link c-navigation-mega-menu__row--arrow-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/data/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Data Licensing </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/data/products/fusion-insights/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Fusion Insights </span> </div> </a> </div> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--int-link"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://business.yelp.com/data/products/fusion-ai/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Yelp Fusion AI </span> </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--3 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Solutions</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--3 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner c-navigation-mega-menu__inner--3"> <a class="c-navigation-mega-menu__back 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href="https://business.yelp.com/solutions/home-local-services/"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For small businesses </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Attract local customers with easy, effective advertising solutions tailored for small businesses. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--3" href="https://restaurants.yelp.com/products/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For restaurants </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Seat more guests with the only reservation and waitlist software designed for the millions of hungry folks searching on Yelp, Google and Apple Maps. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--3" href="https://business.yelp.com/brands/ad-solutions/" target=""> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> For larger brands </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M35.0033 30.7596C36.1749 31.9312 36.1749 33.8307 35.0033 35.0023L6.36428 63.6413C5.19271 64.8128 3.29321 64.8128 2.12164 63.6413C0.950068 62.4697 0.950068 60.5702 2.12164 59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Advertising solutions for multi-location businesses and national brands to reach consumers with high purchase intent. </div> </a> </div> </div> </div> </div> </div> </div> <div class="c-navigation-primary-item c-navigation-primary-item--mega-menu c-navigation-primary-item--4 js-navigation-primary-item"> <a class="c-navigation-primary-item__header js-navigation-primary-item-header" href="#"> <span>Resources</span><svg class="c-navigation-primary-item__caret o-icon" width="66" height="36" viewBox="0 0 66 36" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.11965 2.2397C3.29122 1.06813 5.19071 1.06813 6.36229 2.2397L32.88 28.7574L59.3987 2.2397C60.5703 1.06813 62.4698 1.06813 63.6413 2.2397C64.8129 3.41127 64.8128 5.31078 63.6413 6.48236L35.0012 35.1214C33.8297 36.2929 31.9302 36.2929 30.7586 35.1213L2.11965 6.48233C0.948074 5.31076 0.948074 3.41126 2.11965 2.2397Z" fill="#000"/> </svg> </a> <div class="c-navigation-mega-menu c-navigation-mega-menu--4 js-mega-menu"> <div class="o-wrapper c-navigation-mega-menu__inner c-navigation-mega-menu__inner--4"> <a class="c-navigation-mega-menu__back js-mega-menu-back" href="#"> <svg class="c-navigation-mega-menu__back-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill-rule="evenodd" clip-rule="evenodd" d="M33.7603 2.11965C34.9319 3.29122 34.9319 5.19071 33.7603 6.36229L7.24258 32.88L33.7603 59.3987C34.9319 60.5703 34.9319 62.4698 33.7603 63.6413C32.5887 64.8129 30.6892 64.8128 29.5176 63.6413L0.87862 35.0012C-0.292919 33.8297 -0.292904 31.9302 0.878654 30.7586L29.5177 2.11965C30.6892 0.948074 32.5887 0.948074 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59.3986L28.6393 32.8809L2.12164 6.36326C0.950068 5.19169 0.950068 3.2922 2.12164 2.12062C3.29321 0.94905 5.19271 0.94905 6.36428 2.12062L35.0033 30.7596Z" fill="#000"/> </svg> </div> <div class="c-navigation-mega-menu__link-description"> Discover our latest curated resources designed to provide marketing and growth solutions for your small business. </div> </a> </div> </div> <div class="c-navigation-mega-menu__column"> <div class="c-navigation-mega-menu__row c-navigation-mega-menu__row--ext-link c-navigation-mega-menu__row--arrow-link c-navigation-mega-menu__row--description"> <a class="c-navigation-mega-menu__link c-navigation-mega-menu__link--4" href="https://biz.yelp.com/support-center/" target="_blank"> <div class="c-navigation-mega-menu__link-header"> <span class="c-navigation-mega-menu__link-text"> Support Center </span> <svg class="c-navigation-mega-menu__link-caret o-icon" width="36" height="66" viewBox="0 0 36 66" fill="none" xmlns="http://www.w3.org/2000/svg"> <path 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<a class="c-site-header__mobile-nav-toggle js-mobile-nav-toggle" href="#" aria-label="Mobile Nav Toggler"> <span></span> <span></span> <span></span> </a> </div> </div> </header> <main class="o-main js-main"> <div class="s-post-archive s-post-archive--category s-post-archive--articles"> <section class="o-section s-post-archive__breadcrumbs"> <div class="o-wrapper"> <nav class="c-breadcrumbs"> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="https://business.yelp.com"> Home </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <a class="c-breadcrumbs__link" href="/resources"> Resources </a> <span class="c-breadcrumbs__sep">/</span> </div> <div class="c-breadcrumbs__item"> <span class="c-breadcrumbs__label"> Articles </span> </div> </nav> </div> </section> <section class="o-section s-post-archive__header"> <div class="o-wrapper o-wrapper--narrow u-align-center"> <h1>Articles</h1> </div> </section> <section class="o-section s-post-archive__filter"> <div class="o-wrapper s-post-archive__filter-wrapper"> <form class="s-form c-resource-filter-form c-resource-filter-form--2 js-resource-filter-form" data-permalink="https://business.yelp.com/resources/articles/" data-ajax="https://business.yelp.com/wp-admin/admin-ajax.php" data-filter-form-id="resource-filter" data-force-term="articles" data-force-taxonomy="category" > <div class="s-form__field s-form__field--search c-resource-filter-form__field c-resource-filter-form__field--search"> <input class="s-form__input s-form__input--search c-resource-filter-form__input js-search-input js-resource-filter-input" type="text" name="search" placeholder="Search by keyword"> <button class="s-form__button s-form__button--clear js-search-input-clear" type="button"> <svg class="o-icon o-icon" xmlns="http://www.w3.org/2000/svg" width="22.638" height="22.638" viewBox="0 0 22.638 22.638"> <g data-name="Group 7" transform="translate(0.895 0.895)"> <g data-name="Group 8" 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class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/last-touch-attribution/" title="What is last-touch attribution and is it giving you the whole picture?"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2025/02/what-is-last-touch-attribution--752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2025/02/what-is-last-touch-attribution--240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2025/02/what-is-last-touch-attribution--567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2025/02/what-is-last-touch-attribution--656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2025/02/what-is-last-touch-attribution--300x169.webp 300w, https://business.yelp.com/wp-content/uploads/2025/02/what-is-last-touch-attribution--600x338.webp 600w, https://business.yelp.com/wp-content/uploads/2025/02/what-is-last-touch-attribution--752x423.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/articles/last-touch-attribution/" title="What is last-touch attribution and is it giving you the whole picture?"> What is last-touch attribution and is it giving you the whole picture? </a> </h3> <div class="c-resource-card__excerpt s-standard-content"> <p>Understand what last-touch attribution is, how it works, where it falls short, and how to replace it with a better attribution system.</p> </div> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/last-touch-attribution/" title="What is last-touch attribution and is it giving you the whole picture?"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/lessons-building-reviving-brands-gary-kusin/" title="Lessons on building and reviving brands from the co-founder of GameStop and Laura Mercier"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2025/02/Yelp-BTR-Gary-Kusin-752x501.webp" srcset="https://business.yelp.com/wp-content/uploads/2025/02/Yelp-BTR-Gary-Kusin-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2025/02/Yelp-BTR-Gary-Kusin-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2025/02/Yelp-BTR-Gary-Kusin-656x656.webp 656w, 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his career at GameStop, Laura Mercier, and beyond.</p> </div> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/lessons-building-reviving-brands-gary-kusin/" title="Lessons on building and reviving brands from the co-founder of GameStop and Laura Mercier"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/how-to-conduct-a-brand-lift-study/" title="How to conduct a brand lift study鈥攆rom process to metrics"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/12/how-to-conduct-a-brand-lift-study-jpg-752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/12/how-to-conduct-a-brand-lift-study-jpg-240x160.webp 240w, 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conduct a brand lift study鈥攆rom process to metrics </a> </h3> <div class="c-resource-card__excerpt s-standard-content"> <p>Learn how to perform a brand lift study to discover how your brand is being perceived and how well your marketing efforts are resonating.</p> </div> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/how-to-conduct-a-brand-lift-study/" title="How to conduct a brand lift study鈥攆rom process to metrics"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/how-to-measure-brand-awareness/" title="How to measure brand awareness: 4 key metrics to watch"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/12/how-to-measure-brand-awareness-jpg-752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/12/how-to-measure-brand-awareness-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/12/how-to-measure-brand-awareness-jpg-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/12/how-to-measure-brand-awareness-jpg-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/12/how-to-measure-brand-awareness-jpg-300x169.webp 300w, https://business.yelp.com/wp-content/uploads/2024/12/how-to-measure-brand-awareness-jpg-600x338.webp 600w, https://business.yelp.com/wp-content/uploads/2024/12/how-to-measure-brand-awareness-jpg-752x423.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/articles/how-to-measure-brand-awareness/" title="How to measure brand awareness: 4 key metrics to watch"> How to measure brand awareness: 4 key metrics to watch </a> </h3> <div class="c-resource-card__excerpt s-standard-content"> <p>By learning how to measure brand awareness, you can build up your brand identity in ways that will resonate most with your target audience.</p> </div> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/how-to-measure-brand-awareness/" title="How to measure brand awareness: 4 key metrics to watch"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" 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js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/omnichannel-marketing-strategy/" title="5 ways to elevate your omnichannel marketing strategy"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/b2b-demand-generation/" title="What does a winning B2B demand generation process look like?"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/11/b2b-demand-generation-jpg-752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/b2b-demand-generation-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/b2b-demand-generation-jpg-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/b2b-demand-generation-jpg-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/b2b-demand-generation-jpg-300x169.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/b2b-demand-generation-jpg-600x338.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/b2b-demand-generation-jpg-752x423.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/articles/b2b-demand-generation/" title="What does a winning B2B demand generation process look like?"> What does a winning B2B demand generation process look like? </a> </h3> <div class="c-resource-card__excerpt s-standard-content"> <p>Discover the best practices that can help you build a B2B demand generation strategy that aligns with your audience鈥檚 needs and helps your company stand out.</p> </div> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/b2b-demand-generation/" title="What does a winning B2B demand generation process look like?"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/franchise-marketing/" title="How to navigate the challenges of franchise marketing"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/11/franchise-marketing-jpg-752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/franchise-marketing-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/franchise-marketing-jpg-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/franchise-marketing-jpg-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/franchise-marketing-jpg-300x169.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/franchise-marketing-jpg-600x338.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/franchise-marketing-jpg-752x423.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/articles/franchise-marketing/" title="How to navigate the challenges of franchise marketing"> How to navigate the challenges of franchise marketing </a> </h3> <div 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srcset="https://business.yelp.com/wp-content/uploads/2024/11/positioning-in-marketing-v2-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/positioning-in-marketing-v2-jpg-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/positioning-in-marketing-v2-jpg-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/positioning-in-marketing-v2-jpg-300x169.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/positioning-in-marketing-v2-jpg-600x338.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/positioning-in-marketing-v2-jpg-752x423.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/articles/positioning-in-marketing/" title="Positioning in marketing: how to choose the right approach"> Positioning in marketing: how to choose the right approach </a> </h3> <div class="c-resource-card__excerpt s-standard-content"> <p>Master positioning in marketing with these proven strategies. Learn to stand out and drive lasting growth with these benefit-driven methods.</p> </div> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/positioning-in-marketing/" title="Positioning in marketing: how to choose the right approach"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/influencer-marketing-small-business/" title="5 steps to creating influencer marketing campaigns for your small business"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/11/influencer-marketing-for-small-business-jpg-752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/11/influencer-marketing-for-small-business-jpg-240x160.webp 240w, https://business.yelp.com/wp-content/uploads/2024/11/influencer-marketing-for-small-business-jpg-567x378.webp 567w, https://business.yelp.com/wp-content/uploads/2024/11/influencer-marketing-for-small-business-jpg-656x656.webp 656w, https://business.yelp.com/wp-content/uploads/2024/11/influencer-marketing-for-small-business-jpg-300x169.webp 300w, https://business.yelp.com/wp-content/uploads/2024/11/influencer-marketing-for-small-business-jpg-600x338.webp 600w, https://business.yelp.com/wp-content/uploads/2024/11/influencer-marketing-for-small-business-jpg-752x423.webp 752w" sizes="(max-width: 382.978723404px) 240px, (max-width: 904.787234043px) 567px, (max-width: 1046.80851064px) 656px, (max-width: 478.723404255px) 300px, (max-width: 957.446808511px) 600px, 752px" alt="" > </a> <h3 class="c-resource-card__title h4"> <a class="c-resource-card__title-link" href="https://business.yelp.com/resources/articles/influencer-marketing-small-business/" title="5 steps to creating influencer marketing campaigns for your small business"> 5 steps to creating influencer marketing campaigns for your small business </a> </h3> <div class="c-resource-card__excerpt s-standard-content"> <p>Influencer marketing for your small business isn鈥檛 out of reach. Discover the benefits of this marketing strategy and how to get started. </p> </div> <div class="c-resource-card__cta-container js-resource-card-cta"> <a class="c-resource-card__cta c-arrow-link" href="https://business.yelp.com/resources/articles/influencer-marketing-small-business/" title="5 steps to creating influencer marketing campaigns for your small business"> Read more </a> </div> </article> <article class="c-resource-card c-resource-card--internal c-resource-card--post c-resource-card--has-excerpt js-resource-card"> <a class="c-resource-card__image-container" href="https://business.yelp.com/resources/articles/creating-mobile-friendly-websites/" title="8 tips for creating mobile-friendly websites"> <img class="o-image c-resource-card__image" src="https://business.yelp.com/wp-content/uploads/2024/10/creating-mobile-friendly-websites-752x423.webp" srcset="https://business.yelp.com/wp-content/uploads/2024/10/creating-mobile-friendly-websites-240x160.webp 240w, 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