2025年海外营销日历大全 | 含创意案例

<!DOCTYPE html> <html lang="zh-Hans"> <head> <meta charset="UTF-8"> <meta name="viewport" content="initial-scale=1.0,user-scalable=no,minimal-ui"> <title>2025年海外营销日历大全 | 含创意案例 | 人人都是产品经理</title> <meta name="baidu-site-verification" content="codeva-oZwKtV7LDl" /> <meta property="og:title" content="2025年海外营销日历大全 | 含创意案例 – 人人都是产品经理"><meta property="og:url" content="https://www.woshipm.com/operate/6146273.html"><meta property="og:image" content="https://image.woshipm.com/2023/04/13/581eed8c-d9eb-11ed-a8b0-00163e0b5ff3.jpg"><meta property="og:description" content="我们先来谈谈为什么内容日历至关重要：使规划更具战略性确保你抓住每个机会吸引受众，不会错过重要日期它能帮助你保持一致的发布时间防止最后一刻才紧急准备内容更好的资源分配帮助追踪季节性趋势一、January January 01: New Year’s"><meta property="og:type" content="article"><script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Article", "name": "2025年海外营销日历大全 | 含创意案例 – 人人都是产品经理,","author": "外贸小巨熊","description": "我们先来谈谈为什么内容日历至关重要：使规划更具战略性确保你抓住每个机会吸引受众，不会错过重要日期它能帮助你保持一致的发布时间防止最后一刻才紧急准备内容更好的资源分配帮助追踪季节性趋势一、January January 01: New Year’s", "image": [ "https:https://image.woshipm.com/2023/04/13/581eed8c-d9eb-11ed-a8b0-00163e0b5ff3.jpg", "https:https://image.woshipm.com/2024/11/26/fd6913c2-abfd-11ef-b88c-00163e0b5ff3.png", "https:https://image.woshipm.com/2024/11/26/0771e56a-abfe-11ef-b88c-00163e0b5ff3.png" ], "datePublished": "2024-11-27T09:11:35", "commentCount": 0, "interactionStatistic": { "@type": "InteractionCounter", "interactionType": "http://schema.org/LikeAction", "userInteractionCount": 0 } } </script><meta name="keywords" content="年度计划, 案例分析, 营销日历, "><meta name="description" content="我们先来谈谈为什么内容日历至关重要：使规划更具战略性确保你抓住每个机会吸引受众，不会错过重要日期它能帮助你保持一致的发布时间防止最后一刻才紧急准备内容更好的资源分配帮助追踪季节性趋势一、January January 01: New Year’s"><link type="image/vnd.microsoft.icon" href="//image.woshipm.com/favicon.ico" rel="shortcut icon"><meta name='robots' content='max-image-preview:large' /> <style>img:is([sizes="auto" i], [sizes^="auto," i]) { contain-intrinsic-size: 3000px 1500px }</style> <link rel='dns-prefetch' href='//image.woshipm.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.woshipm.com\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.7.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.woshipm.com/wp-includes/css/dist/block-library/style.min.css?ver=6.7.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='ui-css' href='//image.woshipm.com/fp/css/ui.css?ver=6.0.11' type='text/css' media='screen' /> <link rel='stylesheet' id='swipper-css' href='//image.woshipm.com/fp/css/swiper-bundle.min.css?ver=6.0.11' type='text/css' media='screen' /> <link rel='stylesheet' id='misc-css' href='//image.woshipm.com/fp/css/app.min.css?ver=6.0.11' type='text/css' media='screen' /> <link rel='stylesheet' id='fa-css' href='//image.woshipm.com/kan/css/font-awesome.min.css?ver=6.0.11' type='text/css' media='screen' /> <link rel="canonical" href="https://www.woshipm.com/operate/6146273.html" /> <link rel="icon" href="https://image.woshipm.com/wp-files/2024/11/MbtEc6Z3dCX41DLY4alz.png" sizes="32x32" /> <link rel="icon" href="https://image.woshipm.com/wp-files/2024/11/MbtEc6Z3dCX41DLY4alz.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://image.woshipm.com/wp-files/2024/11/MbtEc6Z3dCX41DLY4alz.png" /> <meta name="msapplication-TileImage" content="https://image.woshipm.com/wp-files/2024/11/MbtEc6Z3dCX41DLY4alz.png" /> <style>.comment--location { display: flex; margin-top: 8px; align-items: center; font-size: 14px!important; padding-left: 10px; color: rgba(0,0,0,.5)!important; fill: rgba(0,0,0,.5)!important; } .comment--location svg { margin-right: 5px; } </style></head> <body class="single u-backgroundColorLightBlue is-fixedHeader"> <div id="app" class="surface--content"> <el-backtop></el-backtop> <header class="pm--metabar"> <div class="container u-flex"> <a href="/" class="u-flex u-relative"><img class="logo" src="//image.woshipm.com/fp/images/logo.png" alt="人人都是产品经理"></a> <nav class="header-nav"> <ul class="subnav-ul"> <li class="menu-item"><a href="https://www.woshipm.com/">首页</a></li> <li class="menu-item menu-item-has-children menu-item--new"> <a href="javascript:;">培训课程</a> <div class="sub--menuWidth"> <div class="container dropCard--courses"> <div class="dropCourse--list"> <div class="dropCourse--title"><a href="https://www.qidianla.com/" target="_blank">名师辅导课</a></div> <div class="dropCourse--item"><a href="https://ke.qidianla.com/courses/tocpm" target="_blank">C端产品经理1V1私教陪跑计划</a></div> <div class="dropCourse--item"><a href="https://ke.qidianla.com/courses/tobpm" target="_blank">B端产品经理1V1私教陪跑计划</a></div> <div class="dropCourse--item"><a href="https://ke.qidianla.com/courses/aiwpc" target="_blank">AI重塑职场竞争力1V1私教陪跑计划</a></div> <div class="dropCourse--more"><a href="https://www.qidianla.com/" target="_blank">查看更多<span class="el-icon-d-arrow-right"></span></a></div> </div> <div class="dropCourse--list"> <div class="dropCourse--title"><a href="https://www.qidianla.com/" target="_blank">个人自学课</a></div> <div class="dropCourse--item"><a href="https://ke.qidianla.com/courses/iom" target="_blank">互联网运营能力进阶</a></div> <div class="dropCourse--item"><a href="https://ke.qidianla.com/courses/bupm" target="_blank">业务产品经理能力进阶</a></div> <div class="dropCourse--item"><a href="https://ke.qidianla.com/courses/ecpm1" target="_blank">电商产品经理从入门到进阶</a></div> <div class="dropCourse--more"><a href="https://www.qidianla.com/" target="_blank">查看更多<span class="el-icon-d-arrow-right"></span></a></div> </div> <div class="dropCourse--list"> <div class="dropCourse--title"><a href="https://daxue.qidianla.com/" target="_blank">企业内训课</a></div> <div class="dropCourse--double"> <div class="dropCourse--doubleItem"> <div class="dropCourse--item"><a href="https://daxue.qidianla.com/" target="_blank">数字化产品经理课</a></div> <div class="dropCourse--item"><a href="https://daxue.qidianla.com/" target="_blank">商业化产品实战课</a></div> <div class="dropCourse--item"><a href="https://daxue.qidianla.com/" target="_blank">数字化营销体系课</a></div> </div> <div class="dropCourse--doubleItem"> <div class="dropCourse--item"><a href="https://daxue.qidianla.com/" target="_blank">B端运营实战课</a></div> <div class="dropCourse--item"><a href="https://daxue.qidianla.com/" target="_blank">私域流量实战课</a></div> <div class="dropCourse--item"><a href="https://daxue.qidianla.com/" target="_blank">数据分析体系课</a></div> </div> </div> <div class="dropCourse--more"><a href="https://daxue.qidianla.com/" target="_blank">查看更多<span class="el-icon-d-arrow-right"></span></a></div> </div> </div> </div> </li> <li class="menu-item menu-item-has-children"> <a href="javascript:;">分类浏览</a> <svg width="14" height="14" viewBox="0 0 19 19" class="svgIcon"> <path d="M3.9 6.77l5.2 5.76.43.47.43-.47 5.15-5.7-.85-.77-4.73 5.25L4.75 6z" fill-rule="evenodd"></path> </svg> <div class="sub--menuWidth"> <div class="container dropCard--list"> <div class="pm--category"> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/it" class="u-flex" target="_blank"> <div class="content"> <div class="name">业界动态</div> <div class="count">28745篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/pd" class="u-flex" target="_blank"> <div class="content"> <div class="name">产品设计</div> <div class="count">18556篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/operate" class="u-flex" target="_blank"> <div class="content"> <div class="name">产品运营</div> <div class="count">14741篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/pmd" class="u-flex" target="_blank"> <div class="content"> <div class="name">产品经理</div> <div class="count">9518篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/zhichang" class="u-flex" target="_blank"> <div class="content"> <div class="name">职场攻略</div> <div class="count">5105篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/marketing" class="u-flex" target="_blank"> <div class="content"> <div class="name">营销推广</div> <div class="count">4669篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/ucd" class="u-flex" target="_blank"> <div class="content"> <div class="name">交互体验</div> <div class="count">3788篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/evaluating" class="u-flex" target="_blank"> <div class="content"> <div class="name">分析评测</div> <div class="count">3380篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/chuangye" class="u-flex" target="_blank"> <div class="content"> <div class="name">创业学院</div> <div class="count">2168篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/user-research" class="u-flex" target="_blank"> <div class="content"> <div class="name">用户研究</div> <div class="count">1817篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/data-analysis" class="u-flex" target="_blank"> <div class="content"> <div class="name">数据分析</div> <div class="count">1763篇文章</div> </div> </a> </div> <div class="pm--categoryItem"> <a href="https://www.woshipm.com/category/rp" class="u-flex" target="_blank"> <div class="content"> <div class="name">原型设计</div> <div class="count">1434篇文章</div> </div> </a> </div> </div> </div> </div> </li> <li class="menu-item"><a target="_blank" data-id="37" data-adid="41" href="/category/active">活动讲座</a></li> <li class="menu-item"><a target="_blank" data-id="35" data-adid="41" href="https://wen.woshipm.com/">问答</a></li> <li class="menu-item"><a target="_blank" data-id="32" data-adid="41" href="https://daxue.qidianla.com/">企业培训</a></li> <li class="menu-item"><a target="_blank" data-id="32" data-adid="41" href="/fish/">摸鱼</a></li> <li class="menu-item"><a target="_blank" data-id="32" data-adid="41" href="/digest">快讯</a></li> </ul> </nav> <div class="pm--metabar__right u-flex"> <a class="pm--metabarItem u-flex u-cursorPointer" href="https://api.woshipm.com/search/list.html" target="_blank"> <svg class="svgIcon-use" width="16" height="16" viewBox="0 0 16 16"> <path d="M15.800,14.481 L12.519,11.200 C12.504,11.184 12.487,11.170 12.471,11.156 C13.361,9.988 13.890,8.529 13.890,6.947 C13.890,3.110 10.780,-0.000 6.945,-0.000 C3.109,-0.000 -0.000,3.110 -0.000,6.947 C-0.000,10.785 3.109,13.895 6.945,13.895 C8.529,13.895 9.990,13.364 11.159,12.471 C11.172,12.487 11.186,12.503 11.201,12.518 L14.483,15.800 C14.786,16.104 15.329,16.056 15.693,15.692 C16.056,15.328 16.104,14.786 15.800,14.481 L15.800,14.481 ZM0.772,6.947 C0.772,3.537 3.535,0.771 6.945,0.771 C10.354,0.771 13.118,3.537 13.118,6.947 C13.118,8.621 12.453,10.138 11.373,11.250 C11.351,11.269 11.330,11.288 11.310,11.308 C11.289,11.329 11.269,11.351 11.250,11.373 C10.138,12.456 8.619,13.123 6.945,13.123 C3.535,13.123 0.772,10.358 0.772,6.947 L0.772,6.947 Z" class="cls-1"></path> </svg>搜索 </a> <div class="pm--metabarItem pm--metabar__dropdown u-flex u-relative"><svg class="svgIcon-use" width="12" height="18" viewBox="0 0 12 18"> <path d="M10.599,17.999 L1.401,17.999 C0.626,17.999 -0.000,17.381 -0.000,16.616 L-0.000,1.382 C-0.000,0.617 0.626,-0.001 1.401,-0.001 L10.599,-0.001 C11.374,-0.001 12.000,0.627 12.000,1.382 L12.000,16.616 C12.000,17.381 11.374,17.999 10.599,17.999 ZM11.066,1.382 C11.066,1.128 10.857,0.922 10.599,0.922 L1.401,0.922 C1.142,0.922 0.934,1.128 0.934,1.382 L0.934,12.800 L11.066,12.800 L11.066,1.382 ZM11.066,13.811 L0.934,13.811 L0.934,16.626 C0.934,16.881 1.142,17.087 1.401,17.087 L10.599,17.087 C10.857,17.087 11.066,16.881 11.066,16.626 L11.066,13.811 ZM6.000,16.283 C5.483,16.283 5.066,15.871 5.066,15.361 C5.066,14.851 5.483,14.439 6.000,14.439 C6.516,14.439 6.934,14.851 6.934,15.361 C6.934,15.871 6.516,16.283 6.000,16.283 Z"></path> </svg>APP<div class="pm--qrcodeCard__dropdown"> <img class="app-qrcode-img" src="https://image.woshipm.com/build/img/footer-appdownload.png"> </div> </div> <div class="pm--metabarItem pm--metabar__dropdown u-flex u-relative"> <img src="https://image.woshipm.com/VIP.svg" width="32" /> <div class="pm--userCard__dropdown u-shadowed" style="right: -165px; width: 365px;box-sizing: border-box;"> <div class="pm--vipCard"> <div class="pm--vipCard__title"><img src="https://image.woshipm.com/2023/05/19/de725b98-f62f-11ed-adbb-00163e0b5ff3.png">起点课堂会员权益</div> <div class="pm--vipCard__list"> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/dfe517e2-f62d-11ed-bbb6-00163e0b5ff3.png" />职业体系课特权</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/ebb5071c-f62d-11ed-bbb6-00163e0b5ff3.png" />线下行业大会特权</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/c9756278-f62d-11ed-94e0-00163e0b5ff3.png" />个人IP打造特权</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/f64625a8-f62d-11ed-bbb6-00163e0b5ff3.png" />30+门专项技能课</div> <div class="pm--vipCard__item"><img width="20" src="https://image.woshipm.com/2023/05/19/0148a02a-f62e-11ed-96ae-00163e0b5ff3.png" />1300+专题课程</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/25fc8396-f62e-11ed-adbb-00163e0b5ff3.png" />12场职场软技能直播</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/1d4ecd4e-f62e-11ed-adbb-00163e0b5ff3.png" />12场求职辅导直播</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/30793c56-f62e-11ed-adbb-00163e0b5ff3.png" />12场专业技能直播</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/15fae604-f62e-11ed-bbb6-00163e0b5ff3.png" />会员专属社群</div> <div class="pm--vipCard__item"><img width="24" src="https://image.woshipm.com/2023/05/19/0e3283be-f62e-11ed-8df9-00163e0b5ff3.png" />荣耀标识</div> </div> <div class="pm--vipCard__button"> <a href="https://vip.qidianla.com/member.html" target="_blank">{{ userInfo.member ? '查看权益' : '开通会员' }}</a> </div> </div> </div> </div> <metabar-notice :islogin="islogin"></metabar-notice> <div class="pm--metabar__dropdown u-flex u-relative"><span @click="showLoginForm" class="u-flex el-button el-button--primary el-button--mini" style="padding-right: 5px;font-size: 14px;padding-left: 13px;"><svg class="svgIcon-use" width="18" height="17" viewBox="0 0 18 17" style="width: 13px;fill: white;margin-right: 6px;"> <path d="M17.831,3.950 L9.184,12.519 C9.113,12.590 9.024,12.641 8.927,12.667 L4.754,13.785 C4.705,13.798 4.655,13.805 4.603,13.805 C4.450,13.805 4.301,13.743 4.193,13.635 C4.047,13.489 3.992,13.275 4.048,13.078 L5.219,8.984 C5.246,8.891 5.296,8.805 5.366,8.736 L14.013,0.165 C14.122,0.058 14.267,-0.002 14.421,-0.002 C14.575,-0.002 14.720,0.058 14.829,0.165 L17.831,3.141 C17.940,3.249 18.000,3.393 18.000,3.545 C18.000,3.698 17.940,3.842 17.831,3.950 ZM8.156,11.689 L6.199,9.750 L5.436,12.419 L8.156,11.689 ZM14.421,1.378 L6.902,8.830 L9.088,10.997 L16.607,3.546 L14.421,1.378 ZM1.153,2.286 L1.153,14.895 C1.153,15.425 1.588,15.855 2.122,15.855 L14.732,15.855 C15.267,15.855 15.701,15.425 15.701,14.895 L15.701,10.476 L16.855,10.476 L16.855,14.895 C16.855,16.055 15.902,16.998 14.732,16.998 L2.122,16.998 C0.952,16.998 -0.000,16.055 -0.000,14.895 L-0.000,2.286 C-0.000,1.126 0.952,0.183 2.122,0.183 L9.326,0.183 L9.326,1.326 L2.122,1.326 C1.588,1.326 1.153,1.756 1.153,2.286 Z"></path> </svg>发布<svg width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg" class="unfold12-icon" style="margin-right: 0; margin-left: 8px;"> <path d="M2.45025 4.82383C2.17422 4.49908 2.40501 4 2.83122 4H9.16878C9.59499 4 9.82578 4.49908 9.54975 4.82382L6.38097 8.5518C6.1813 8.7867 5.8187 8.7867 5.61903 8.5518L2.45025 4.82383Z" fill="white" data-v-3a3133c9=""></path> </svg></span> </div> <div class="pm--metabarItem u-flex u-paddingLeft20"> <span @click="showLoginForm" class="item">注册 | 登录 <div class="login-popover"> <div class="login-guide-wrap"> <div class="login-guide-title">登录人人都是产品经理即可获得以下权益</div> <ul class="login-guide-list"> <li class="login-guide-list-item"> <div class="login-guide-icon-wrap"> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" class="login-guide-icon"> <path d="M4.62218 2.68165C3.64897 2.29236 2.59033 3.0091 2.59033 4.05728V13.961C2.59033 14.2639 2.77476 14.5363 3.05601 14.6488L8.88416 16.98C9.59939 17.2661 10.3973 17.2661 11.1125 16.98L16.9406 14.6488C17.2219 14.5363 17.4063 14.2639 17.4063 13.961V4.05728C17.4063 3.0091 16.3477 2.29236 15.3745 2.68165L11.1125 4.38644C10.3973 4.67253 9.59939 4.67253 8.88416 4.38644L4.62218 2.68165Z" stroke="currentColor" stroke-width="1.2"></path> <path d="M9.99609 7.42676V14.094" stroke="currentColor" stroke-width="1.2" stroke-linecap="round"></path> </svg> </div> <span class="login-guide-text">关注优质作者</span> </li> <li class="login-guide-list-item"> <div class="login-guide-icon-wrap"> <svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" class="login-guide-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.99999 3.37781L7.26101 6.9014C7.15913 7.10768 6.96219 7.25119 6.73392 7.28433L2.84544 7.84938L5.65897 10.5919C5.65903 10.592 5.6589 10.5919 5.65897 10.5919C5.82418 10.7529 5.89936 10.9849 5.8605 11.2116L5.19624 15.0845L8.67423 13.256C8.87818 13.1488 9.12181 13.1488 9.32576 13.256L12.8037 15.0845L12.1395 11.2117C12.1006 10.9849 12.1756 10.7531 12.3408 10.5921C12.3409 10.592 12.3408 10.5922 12.3408 10.5921L15.1545 7.84938L11.2663 7.28437C11.038 7.25122 10.8409 7.10782 10.739 6.90153L8.99999 3.37781ZM9.26883 2.83308C9.26888 2.83298 9.26878 2.83318 9.26883 2.83308V2.83308ZM9.62775 2.39022C9.37097 1.86993 8.62901 1.86993 8.37224 2.39022L6.43408 6.3174L2.10014 6.94718C1.52608 7.03061 1.29661 7.73615 1.71217 8.14119C1.71216 8.14118 1.71219 8.14121 1.71217 8.14119L4.84822 11.1981L4.10789 15.5145C4.00989 16.0863 4.61 16.5224 5.12357 16.2525L8.99999 14.2145L12.8764 16.2525C13.3899 16.5224 13.9901 16.0863 13.8921 15.5146L13.1518 11.1981L16.2877 8.14126C16.7035 7.73618 16.4739 7.0306 15.8999 6.94718L11.5659 6.3174L9.62775 2.39022ZM4.96134 11.3084C4.96141 11.3084 4.96128 11.3083 4.96134 11.3084V11.3084Z" fill="currentColor"></path> </svg> </div> <span class="login-guide-text">收藏优质内容</span> </li> <li class="login-guide-list-item"> <div class="login-guide-icon-wrap"> <svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" class="login-guide-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.1337 10.5801C12.4205 10.5801 12.653 10.8125 12.653 11.0993V11.8658H13.4194C13.7062 11.8658 13.9387 12.0983 13.9387 12.385C13.9387 12.6718 13.7062 12.9043 13.4194 12.9043H12.1337C11.847 12.9043 11.6145 12.6718 11.6145 12.385V11.0993C11.6145 10.8125 11.847 10.5801 12.1337 10.5801Z" fill="currentColor"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M2.05225 4.64889C2.05225 3.21507 3.21458 2.05273 4.6484 2.05273H11.4231C12.8569 2.05273 14.0193 3.21507 14.0193 4.64889V9.32197H12.9808V4.64889C12.9808 3.7886 12.2834 3.0912 11.4231 3.0912H4.6484C3.78811 3.0912 3.09071 3.7886 3.09071 4.64889V13.3522C3.09071 14.2125 3.78811 14.9099 4.6484 14.9099H12.2143V15.9483H4.6484C3.21459 15.9483 2.05225 14.786 2.05225 13.3522V4.64889Z" fill="currentColor"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.214 9.51893C10.7255 9.51893 9.51893 10.7255 9.51893 12.214C9.51893 13.7024 10.7255 14.909 12.214 14.909C13.7024 14.909 14.909 13.7024 14.909 12.214C14.909 10.7255 13.7024 9.51893 12.214 9.51893ZM8.48047 12.214C8.48047 10.152 10.152 8.48047 12.214 8.48047C14.2759 8.48047 15.9475 10.152 15.9475 12.214C15.9475 14.2759 14.2759 15.9475 12.214 15.9475C10.152 15.9475 8.48047 14.2759 8.48047 12.214Z" fill="currentColor"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.82129 5.4372C4.82129 5.15044 5.05376 4.91797 5.34052 4.91797L10.7306 4.91797C11.0174 4.91797 11.2499 5.15044 11.2499 5.4372C11.2499 5.72396 11.0174 5.95643 10.7306 5.95643L5.34052 5.95643C5.05376 5.95643 4.82129 5.72396 4.82129 5.4372Z" fill="currentColor"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M4.78394 8.35712C4.78394 8.07035 5.01641 7.83789 5.30317 7.83789L8.03531 7.83791C8.32208 7.83791 8.55454 8.07038 8.55454 8.35715C8.55454 8.64391 8.32207 8.87637 8.03531 8.87637L5.30316 8.87635C5.0164 8.87635 4.78393 8.64388 4.78394 8.35712Z" fill="currentColor"></path> </svg> </div> <span class="login-guide-text">查阅浏览足迹</span> </li> <li class="login-guide-list-item"> <div class="login-guide-icon-wrap"> <svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" class="login-guide-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M5.21627 3.23729H2.91894L2.91894 14.2645H5.21627V3.23729ZM2.91894 2.31836C2.41142 2.31836 2 2.72978 2 3.23729V14.2645C2 14.772 2.41142 15.1835 2.91894 15.1835H5.21627C5.72379 15.1835 6.13521 14.772 6.13521 14.2645V3.23729C6.13521 2.72978 5.72379 2.31836 5.21627 2.31836H2.91894Z" fill="currentColor"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.43258 3.23729H6.13524L6.13524 14.2645H8.43258V3.23729ZM6.13524 2.31836C5.62773 2.31836 5.21631 2.72978 5.21631 3.23729V14.2645C5.21631 14.772 5.62773 15.1835 6.13524 15.1835H8.43258C8.9401 15.1835 9.35152 14.772 9.35152 14.2645V3.23729C9.35152 2.72978 8.9401 2.31836 8.43258 2.31836H6.13524Z" fill="currentColor"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M12.0205 3.1255L9.80149 3.7201L12.6555 14.3716L14.8746 13.777L12.0205 3.1255ZM9.56365 2.83247C9.07343 2.96383 8.78251 3.46772 8.91386 3.95794L11.7679 14.6094C11.8993 15.0996 12.4032 15.3906 12.8934 15.2592L15.1124 14.6646C15.6027 14.5333 15.8936 14.0294 15.7622 13.5391L12.9082 2.88767C12.7768 2.39744 12.2729 2.10653 11.7827 2.23788L9.56365 2.83247Z" fill="currentColor"></path> </svg> </div> <span class="login-guide-text">免费发布作品</span> </li> <li class="login-guide-list-item"> <div class="login-guide-icon-wrap"> <svg width="18" height="18" viewBox="0 0 18 18" fill="none" xmlns="http://www.w3.org/2000/svg" class="login-guide-icon"> <path fill-rule="evenodd" clip-rule="evenodd" d="M13.2368 3.03451C12.587 2.18471 11.3966 2.05398 10.5779 2.74252L8.99865 4.07065L7.41943 2.74252C6.60071 2.05398 5.41026 2.18471 4.76048 3.03451C4.40851 3.49484 4.28737 4.07174 4.38041 4.61328H3.42708C2.6907 4.61328 2.09375 5.21023 2.09375 5.94661V7.78026C2.09375 8.50852 2.67761 9.10041 3.40278 9.11338V14.285C3.40278 15.3896 4.29821 16.285 5.40278 16.285H12.5945C13.6991 16.285 14.5945 15.3896 14.5945 14.285V9.11342C15.3209 9.10187 15.9062 8.50942 15.9062 7.78026V5.94661C15.9062 5.21024 15.3093 4.61328 14.5729 4.61328H13.6169C13.7099 4.07174 13.5888 3.49484 13.2368 3.03451ZM12.61 4.61328C12.7209 4.3068 12.6796 3.95035 12.4715 3.67815C12.1572 3.26708 11.5813 3.20384 11.1853 3.53691L9.90541 4.61328H12.61ZM8.09189 4.61328L6.81202 3.53691C6.41598 3.20384 5.84013 3.26708 5.52581 3.67815C5.31768 3.95035 5.27642 4.3068 5.38727 4.61328H8.09189ZM3.09375 5.94661C3.09375 5.76252 3.24299 5.61328 3.42708 5.61328H8.49863V8.11359H3.42708C3.24299 8.11359 3.09375 7.96435 3.09375 7.78026V5.94661ZM9.49863 8.11359V5.61328H14.5729C14.757 5.61328 14.9062 5.76252 14.9062 5.94661V7.78026C14.9062 7.96435 14.757 8.11359 14.5729 8.11359H9.49863ZM4.40278 9.11719H8.49863L8.49863 15.285H5.40278C4.85049 15.285 4.40278 14.8373 4.40278 14.285V9.11719ZM9.49863 9.11719L9.49863 15.285H12.5945C13.1468 15.285 13.5945 14.8373 13.5945 14.285V9.11719H9.49863Z" fill="currentColor"></path> </svg> </div> <span class="login-guide-text">参与提问答疑</span> </li> <li class="login-guide-list-item"> <div class="login-guide-icon-wrap"> <svg width="28" height="28" viewBox="0 0 28 28" fill="none" xmlns="http://www.w3.org/2000/svg" class="user-level-icon login-guide-icon"> <path d="M17.2673 10.1562H19.7673V12.6562" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path> <path d="M8.5625 8.25V18.375C8.5625 18.9273 9.01022 19.375 9.5625 19.375H20.4375" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path> <path d="M10.5625 16.0938L13.888 12.36L16.0216 14.2603L18.9739 10.9455" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round"></path> </svg> </div> <span class="login-guide-text">交流互动学习</span> </li> </ul> <button type="button" class="login-guide-login-button" @click.stop="showLoginForm"> <span> 立即登录 </span> </button> <div class="login-guide-register"> 首次使用？ <div class="login-guide-register-button" @click.stop="showLoginForm"> 点我注册 </div> </div> </div> </div> </span> </div> </div> </div> </header><div class="main-content" data-dts-page="article_detail_normal" data-dts-event-info='{"article_id":6146273}'> <div class="container"> <div class="article--heroAd js-star" data-id="16"></div> <div class="home-block"> <div class="u-width850"> <div class="article--wrapper u-backgroundColorWhite u-rounded u-shadowed"> <h2 class="article--title"> 2025年海外营销日历大全 | 含创意案例</h2> <div class="stream-list-meta artilce--meta2"> <div class="u-flex0"> <a target="_blank" class="u-flex" href="https://www.woshipm.com/u/1604355"><img src="https://static.woshipm.com/view/woshipm_api_def_20241030220353_8115.jpg?imageView2/1/w/72/h/72/q/100" alt="" height="36" width="36" class="avatar"></a> </div> <div class="u-flex1"> <div class="author u-flex" data-id="1604355"> <a target="_blank" class="ui-captionStrong" href="https://www.woshipm.com/u/1604355">外贸小巨熊</a> <el-tooltip class="newusertagIcon icon-num-1101" effect="dark" content="普通作者" placement="top"><img src="https://static.woshipm.com/tag/1101_1@2x.png " width=16 @click="goVip({parentCode: 1100})" /></el-tooltip> <sub-button :author="1604355" :status="isFollowing" @subauthorchild="subauthor" /> </div> <div class="meta--sup"> <time>2024-11-27</time> <div class="meta--sup__right"> 0 评论 <span class="dot"></span> 732 浏览 <span class="dot"></span> 2 收藏 <span class="dot"></span> <el-tooltip class="item" effect="dark" content="预计阅读时间 20 分钟" placement="top"> <span>20 分钟</span> </el-tooltip> </div> </div> </div> </div> <div class="article-topAd js-star js-star-25" data-id="3"></div> <div class="article--content grap"> <div v-pre> <blockquote><p>又要开始做新一年的规划了。提前规划社媒日历可能对一些小伙伴来说是一件不容易的事情，但本文会先帮你搞定全年的重点营销日历。剩下的大家根据自己公司实际情况再补充一些重要日子和营销主题进去。</p> </blockquote><p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2023/04/13/581eed8c-d9eb-11ed-a8b0-00163e0b5ff3.jpg" /></p> <p><strong>我们先来谈谈为什么内容日历至关重要：</strong></p> <ul> <li>使规划更具战略性</li> <li>确保你抓住每个机会吸引受众，不会错过重要日期</li> <li>它能帮助你保持一致的发布时间</li> <li>防止最后一刻才紧急准备内容</li> <li>更好的资源分配</li> <li>帮助追踪季节性趋势</li> </ul> <h2 id="toc-1" class="jltoc--item">一、January</h2> <p>January 01: New Year’s Day</p> <p>January 04: World Braille Day& National Trivia Day</p> <p>January 05: Golden Globe Awards</p> <p>January 11: National Human Trafficking Awareness Day</p> <p>January 14: National Dress Up Your Pet Day</p> <p>January 20: Martin Luther King Jr. Day(US)</p> <p>January 19: National Popcorn Day</p> <p>January 21: National Hugging Day</p> <p>January 23: National Pie Day</p> <p>January 24: International Education Day</p> <div class="js-star yyp--fancyPost" data-id="45"></div> <p>January 24: National Compliment Day</p> <p>January 28: National Data Privacy Day</p> <p>January 28: Global Community Engagement Day</p> <p>January 29: National Puzzle Day</p> <p>January 29: Chinese New Year</p> <p>January 31: National Hot Chocolate Day</p> <p><strong>案例：New Year’s Day</strong></p> <p>除了对新年的期待，我们还可以在社媒回顾过去一年的点滴，分享精彩时刻。回顾你品牌的成就、里程碑和经验教训。</p> <p>就像下面的品牌discoverneom那样，无疑，这是个成功的内容方向，该帖子吸引了297万的播放量，不少粉丝在下面评论Wow incredible.</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/fd6913c2-abfd-11ef-b88c-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：discoverneom Instagram</p> <h2 id="toc-2" class="jltoc--item">二、February</h2> <p>February 02: Groundhog Day</p> <p>February 02: Grammy Awards</p> <p>February 04: World Cancer Day</p> <p>February 09: Super Bowl Sunday</p> <p>February 13: Galentine’s Day&Galentine’s Day</p> <p>February 13: Internet Friends Day</p> <p>February 13: World Radio Day</p> <p>February 14: Valentine’s Day</p> <p>February 17: Random Acts of Kindness Day</p> <p>February 18: Drink Wine Day</p> <p>February 20: National Love Your Pet Day</p> <p>February 20: World Day of Social Justice</p> <p>February 22: National Margarita Day</p> <p>February 23: World Understanding and Peace Day</p> <p><strong>案例：Valentine’s Day</strong></p> <p>Pandora品牌的“Little Acts of Love”营销活动邀请用户分享他们的个人爱情故事，使用标签 #PandoraLittleActsofLove。鼓励用户生成内容，回想那些让情侣关系变得特别的小事。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/0771e56a-abfe-11ef-b88c-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：Pandora</p> <p>Quip电动牙刷则是在海报使用简洁而鲜明的红色心形背景吸引注意力。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/1bde835a-abfe-11ef-96cd-00163e0b5ff3.gif" /></p> <p>图片来源：Quip</p> <p><strong>以下是一些情人节标题的灵感，希望对你有用：</strong></p> <ul> <li>The first best is falling in love. Second best is showing your love with ____________. [insert your product]></li> <li>All you need is love. But don’t let your other half get hungry this Valentine’s Day. Book now!</li> <li>What’s a _________ [insert buyer persona] >favorite thing about Valentine’s Day? All the _________. [insert a word with double meaning]></li> <li>A gift as __________ [insert adjective that describes product] >as your love.</li> <li>Treat yourself this Valentine’s Day with our __________. [insert offer]></li> </ul> <h2 id="toc-3" class="jltoc--item">三、March</h2> <p>March 01: Zero Discrimination Day</p> <p>March 02: National Read Across America Day</p> <p>March 03: World Wildlife Day</p> <p>March 07: National Cereal Day</p> <p>March 07: National Day of Unplugging</p> <p>March 08: International Women’s Day</p> <p>March 09: Daylight Savings Time</p> <p>March 10: National Napping Day</p> <p>March 14: World Sleep Day</p> <p>March 14: Pi Day</p> <p>March 15: National Consumer Rights Day</p> <p>March 17: St. Patrick’s Day</p> <p>March 18: Global Recycling Day</p> <p>March 19: National Let’s Laugh Day</p> <p>March 20: Start of Spring</p> <p>March 20: International Day of Happiness</p> <p>March 21: World Down Syndrome Day</p> <p>March 21: World Poetry Day</p> <p>March 22: World Water Day</p> <p>March 23: National Puppy Day</p> <p>March 23: World Meteorological Day</p> <p>March 25: International Waffle Day</p> <p>March 27: World Theatre Day</p> <p>March 30: Doctors’ Day</p> <p>March 30: Mother’s Day (UK + Ireland)</p> <p>March 31: International Transgender Day of Visibility</p> <p><strong>案例 St. Patrick’s Day</strong></p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/2ba6bdb6-abfe-11ef-b88c-00163e0b5ff3.png" /></p> <p>图片来源：Instagram</p> <h2 id="toc-4" class="jltoc--item">四、April</h2> <p>April 01: April Fools’ Day</p> <p>April 02: Autism Awareness Day</p> <p>April 02: National Walking Day</p> <p>April 03: National Burrito Day</p> <p>April 04: Walk to Work Day</p> <p>April 05: Deep Dish Pizza Day</p> <p>April 07: World Health Day</p> <p>April 07: National Beer Day(US)</p> <p>April 10: National Siblings Day</p> <p>April 11: National Pet Day</p> <p>April 12: National Grilled Cheese Day</p> <p>April 12: International Day of Human Space Flight</p> <p>April 15: Tax Day(USA)</p> <p>April 15: World Art Day</p> <p>April 17: National High Five Day</p> <p>April 18: Good Friday</p> <p>April 20: Easter Sunday</p> <p>April 21: Easter Monday</p> <p>April 21: World Creativity and Innovation Day</p> <p>April 22: Earth Day</p> <p>April 23: World Book Day</p> <p>April 28: National Superhero Day</p> <p>April 29: International Dance Day</p> <p><strong>案例 April Fools’ Day</strong></p> <p>汉堡王经常用愚人节来吸引观众。这家快餐连锁店将经典的汉堡Whopper变成了一款牙膏，并配以幽默的广告，成为了一个不错的愚人节促销创意。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/4ce737d0-abfe-11ef-b88c-00163e0b5ff3.png" /></p> <p>图片来源：Burger King</p> <h2 id="toc-5" class="jltoc--item">五、May</h2> <p>May 01: Workers Day</p> <p>May 04: Star Wars Day</p> <p>May 04: World Laughter Day</p> <p>May 05: Cinco De Mayo</p> <p>May 06: National Nurses Day</p> <p>May 06: National Teachers’ Day</p> <p>May 11: Eat What You Want Day</p> <p>May 11: Mother’s Day(US + Canada)</p> <p>May 12: International Nurses Day</p> <p>May 16: International Day of Light</p> <p>May 16: Bike to Work Day</p> <p>May 16: Endangered Species Day</p> <p>May 18: International Museum Day</p> <p>May 19: Plant Something Day</p> <p>May 20: World Bee Day</p> <p>May 20: National Rescue Dog Day</p> <p>May 25: National Wine Day</p> <p>May 28: National Burger Day</p> <p>May 29: National Biscuits Day</p> <p>May 31: World No Tobacco Day</p> <p><strong>案例:National Teachers’ Day</strong></p> <p>Thrive Market 通过赠品表达了对老师的感谢。同时还提醒人们：全年为教师提供免费会员资格。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/55f8e35a-abfe-11ef-96cd-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：Thrive Market</p> <h2 id="toc-6" class="jltoc--item">六、June</h2> <p>June 01: Global Day of Parents</p> <p>June 01: World Milk Day</p> <p>June 03: National Egg Day</p> <p>June 3: World Bicycle Day</p> <p>June 04: National Cheese Day</p> <p>June 05: Global Running Day</p> <p>June 05: World Environment Day</p> <p>June 07: National Chocolate Ice Cream Day</p> <p>June 07: National Donut Day</p> <p>June 08: National Best Friends Day</p> <p>June 08: World Oceans Day</p> <p>June 12: World Day Against Child Labor</p> <p>June 14: Flag Day</p> <p>June 14: World Blood Donor Day</p> <p>June 15: Father’s Day</p> <p>June 17: National Mascot Day</p> <p>June 18: International Picnic Day</p> <p>June 19: Juneteenth</p> <p>June 20: Summer Solstice/ First Day of Summer</p> <p>June 20: World Refugee Day</p> <p>June 21: International Yoga Day</p> <p>June 21: National Selfie Day</p> <p>June 21: World Music Day</p> <p>June 26: Day Against Drug Abuse</p> <p>June 27: National Sunglasses Day</p> <p>June 27: National Handshake Day</p> <p>June 29: National Camera Day</p> <p>June 30: Social Media Day</p> <p><strong>案例：Father’s Day</strong></p> <p>父亲节是通过励志名言来触动粉丝心灵的绝佳方式，比如歌手Michael Bublé说的：</p> <p>“父亲身份是最美好的事情。你无法在它发生之前解释它；就像在别人从未游泳之前告诉他们水的感觉。”</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/5ce5861e-abfe-11ef-b88c-00163e0b5ff3.png" /></p> <p>图片来源：Instagram</p> <h2 id="toc-7" class="jltoc--item">七.July</h2> <p>July 01: Canada Day</p> <p>July 01: International Joke Day</p> <p>July 3: International Plastic Bag Free Day</p> <p>July 04: Independence Day (US)</p> <p>July 06: International Kissing Day</p> <p>July 06: National Fried Chicken Day</p> <p>July 07: World Chocolate Day</p> <p>July 09: National Sugar Cookie Day</p> <p>July 11: World Population Day</p> <p>July 14: National Mac and Cheese Day</p> <p>July 15: World Youth Skills Day</p> <p>July 15: Social Media Giving Day</p> <p>July 15: National Clean Beauty Day (US)</p> <p>July 16: World Snake Day</p> <p>July 17: World Emoji Day</p> <p>July 18: World Listening Day</p> <p>July 20: National Moon Day</p> <p>July 21: National Ice Cream Day</p> <p>July 24: National Tequila Day</p> <p>July 24: National Cousins Day</p> <p>July 25: National Intern Day</p> <p>July 28: Parents’ Day</p> <p>July 29: National Lasagna Day</p> <p>July 30: International Day of Friendship</p> <p>July 30: National Cheesecake Day</p> <p>July 31: National Avocado Day</p> <p><strong>案例：World Emoji Day</strong></p> <p>The Sleep Company通过展示购买床垫前后的Emoji表情变化，直观地传达产品带来的积极变化。</p> <p>购买前的表情显得疲惫和不满，而购买后的表情则显得愉快和满足。虽然没有直接的呼吁行动（Call to Action），但通过展示购买后的积极效果，间接鼓励消费者考虑购买。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/74e0fd16-abfe-11ef-b88c-00163e0b5ff3.png" /></p> <p>图片来源：The Sleep Company</p> <h2 id="toc-8" class="jltoc--item">八、August</h2> <p>August 01: National Girlfriend Day</p> <p>August 02: International Beer Day</p> <p>August 03: National Sister’s Day</p> <p>August 03: National Friendship Day</p> <p>August 07: Purple Heart Day</p> <p>August 08: International Cat Day</p> <p>August 09: Book Lovers Day</p> <p>August 10: National Lazy Day</p> <p>August 15: National Relaxation Day</p> <p>August 16: National Tell a Joke Day</p> <p>August 17: National Non-Profit Day</p> <p>August 19: National Aviation Day</p> <p>August 19: World Photography Day</p> <p>August 20: National Radio Day</p> <p>August 21: World Senior Citizen’s Day</p> <p>August 22: National Tooth Fairy Day</p> <p>August 26: National Dog Day</p> <p>August 26: Women’s Equality Day</p> <p>August 30: National Beach Day</p> <p><strong>案例：National Lazy Day</strong></p> <p>你可以巧妙地将这个节日与自己的产品或服务结合起来来进行推广，特别是如果你的产品能够帮助人们更轻松地完成工作，就像下图DragDropr品牌在这里所做的那样。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/854adcb2-abfe-11ef-b88c-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：DragDropr</p> <h2 id="toc-9" class="jltoc--item">九、September</h2> <p>September 01: Labor Day</p> <p>September 05: International Day of Charity</p> <p>September 06: Read a Book Day</p> <p>September 07: National Beer Lover’s Day</p> <p>September 07: Grandparents’ Day</p> <p>September 10: Suicide Prevention Day</p> <p>September 11: Patriot Day</p> <p>September 15: First Day of Hispanic Heritage Month</p> <p>September 18: National Cheese Burger Day</p> <p>September 21: International Day of Peace</p> <p>September 22: Start of Fall/ First Day of Autumn</p> <p>September 25: National Daughters Day</p> <p>September 26: National Pancake Day</p> <p>September 27: World Tourism Day</p> <p>September 28: National Drink Beer Day</p> <p>September 28: National Sons Day</p> <p>September 29: World Heart Day</p> <p>September 30: International Podcast Day</p> <p><strong>案例：First Day of Autumn</strong></p> <p>秋天有很多值得期待的事情，品牌可以利用这一天让您的追随者对即将到来的季节感到兴奋。</p> <p>您可以创建与秋季相关的内容，向这个美丽而温馨的季节致敬。记得用暖色调装饰您的帖子🍁，例如：</p> <ul> <li>焦橙色</li> <li>柠檬黄</li> <li>深红色</li> </ul> <p>您可以社交媒体上分享#FirstDayOfFall的内容。并吸引跟随者互动。以下这些不错的点子或许对你有用👇</p> <ul> <li>让您的粉丝在评论区写下秋天的愿望</li> <li>鼓励他们分享#FirstDayOfFall有意义的相片(就像前几天我们都在朋友圈分享秋天的第一杯奶茶一样)</li> <li>问粉丝为什么喜欢秋天。这个简单的问题可以让您的更深入地了解他们的喜好</li> </ul> <p>来自OPPO秋天的第一天，则是在一堆的树叶下藏满了该品牌的产品：手机，电子手表，耳机等，秋天的感觉十足。引导粉丝在树叶下寻找藏着的宝藏，并说出它们的名字，以此吸引粉丝互动。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/98172102-abfe-11ef-b88c-00163e0b5ff3.jpeg" /></p> <p style="text-align: center;">图片来源：OPPO</p> <h2 id="toc-10" class="jltoc--item">十、October</h2> <p>October 01: International Coffee Day</p> <p>October 01: World Vegetarian Day</p> <p>October 02: International Day of Non-Violence</p> <p>October 03: National Boyfriend Day</p> <p>October 04: National Taco Day</p> <p>October 04: World Animal Day</p> <p>October 04: World Smile Day</p> <p>October 05: World Teachers’ Day</p> <p>October 06: National Coaches Day</p> <p>October 07: National <span data-search-entity="0">Inner Beauty Day</span></p> <p>October 10: World Mental Health Day</p> <p>October 11: National Coming Out Day</p> <p>October 13: Thanksgiving (Canada)</p> <p>October 14: Indigenous Peoples’ Day</p> <p>October 14: National Dessert Day</p> <p>October 16: World Food Day</p> <p>October 16: National Boss Day</p> <p>October 26: National Pumpkin Day</p> <p>October 29: National Cat Day (US)</p> <p>October 30: National Candy Corn Day</p> <p>October 31: Halloween</p> <p><strong>案例：Halloween</strong></p> <p>为产品赋予万圣节的特色，能让顾客以全新的视角看待你的商品。此时，他们正沉浸在万圣节的氛围中，这种联想会重新点燃他们对你产品的兴趣。</p> <p>也许你觉得奇怪，但看到下面这款万圣节灵感的星巴克饮品照片，我就忍不住想去附近的星巴克点一杯冰 frappe coffee（当然，最好不要有僵尸手啦）。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/bdc4df84-abfe-11ef-96cd-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：Starbucks</p> <h2 id="toc-11" class="jltoc--item">十一、November</h2> <p>November 01: World Vegan Day</p> <p>November 03: National Sandwich Day</p> <p>November 03: Daylight Savings Time Ends</p> <p>November 10: Science Day for Peace and Development</p> <p>November 11: Veterans Day</p> <p>November 13: World Kindness Day</p> <p>November 14: National Pickle Day</p> <p>November 14: World Diabetes Day</p> <p>November 15: America Recycles Day</p> <p>November 16: National Fast Food Day</p> <p>November 19: International Men’s Day</p> <p>November 20: Trans Day of Remembrance</p> <p>November 21: World Television Day</p> <p>November 23: National Espresso Day</p> <p>November 27: Thanksgiving Day</p> <p>November 28: Black Friday</p> <p><strong>案例：Thanksgiving</strong></p> <p>互动猜谜游戏是一个有趣且引人入胜的感恩节社交媒体创意。</p> <p>品牌可以设计文字谜题或图像游戏，让用户寻找代表感恩理由的词语或符号，比如家庭、健康或温暖。</p> <p>这种类型的感恩节互动帖子增添了趣味元素，使品牌成为他们节日享受的一部分。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/e287d8d0-abfe-11ef-b88c-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：21kschool</p> <p><strong>案例：Thanksgiving</strong></p> <p>还可以邀请粉丝分享他们珍贵的节日回忆。品牌可以引导用户回想感恩节对他们的意义，无论是家庭传统、最爱的食谱，还是难忘的聚会。</p> <p>这种方式可以营造社区氛围感，让粉丝们能够浏览并回应彼此的故事。通过激发个人互动，品牌能够加强与受众的联系，使他们的感恩节社交媒体帖子更加贴近人心和富有意义。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/0a7074b0-abff-11ef-a5ad-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：Starbucks</p> <h2 id="toc-12" class="jltoc--item">十二、December</h2> <p>December 01: Cyber Monday</p> <p>December 02: International Day for Abolition of Slavery</p> <p>December 03: Giving Tuesday</p> <p>December 04: National Cookie Day</p> <p>December 05: International Volunteer Day</p> <p>December 07: Pearl Harbor Remembrance</p> <p>December 15: Bill of Rights Day</p> <p>December 17: National Maple Syrup Day</p> <p>December 21: Start of Winter</p> <p>December 21: Look on the Bright Side Day</p> <p>December 22: National Short Person Day</p> <p>December 24: Christmas Eve</p> <p>December 25: Christmas Day</p> <p>December 26 — Boxing Day</p> <p>December 31: New Year’s Eve</p> <p><strong>案例：Christmas Day</strong></p> <p>bathandbodyworks品牌通过“12天圣诞节”，采用每日更新的方式。每天揭晓一个新的惊喜，无论是限时折扣还是独家产品发布。这一策略能够持续吸引观众的关注，让他们迫不及待想要发现接下来的内容。</p> <p><img data-action="zoom" decoding="async" class="aligncenter" src="https://image.woshipm.com/2024/11/26/31410226-abff-11ef-94c9-00163e0b5ff3.png" /></p> <p style="text-align: center;">图片来源：bathandbodyworks</p> <div class="article--copyright"><p>作者：外贸小巨熊公众号：外贸小巨熊</p> <p>本文由 @外贸小巨熊原创发布于人人都是产品经理。未经作者许可，禁止转载</p> <p>题图来自Unsplash，基于CC0协议</p> <p>该文观点仅代表作者本人，人人都是产品经理平台仅提供信息存储空间服务</p> </div> </div> <div class="article--bottomActions"> <donate-button author="1604355" post_id="6146273" avatar="https://static.woshipm.com/view/woshipm_api_def_20241030220353_8115.jpg"></donate-button> <button class="button button--toggle article--bottomAction" data-dts-event-location="favorite_article" data-dts-event-info='{"article_id":6146273}' @click="bookmark" :class="{ active:isMarked }"><svg class="svgIcon--use" viewBox="0 0 1024 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="2609" width="16" height="16"> <path d="M565.273 34.627L677.369 272.17c8.706 18.32 25.411 31.051 44.823 33.996l250.776 38.081c48.698 7.411 68.225 70.046 32.934 105.98L824.407 635.164c-13.998 14.23-20.352 34.815-17.059 54.935l42.82 261.127c8.346 50.696-42.643 89.452-86.226 65.519L539.634 893.474c-17.286-9.526-37.992-9.526-55.278 0l-224.314 123.27c-43.583 23.934-94.572-14.822-86.22-65.518L216.638 690.1c3.32-20.12-3.089-40.705-17.087-54.935L18.11 450.227c-35.285-35.934-15.818-98.574 32.934-105.98l250.75-38.081c19.35-2.94 36.082-15.675 44.756-33.996L458.673 34.627c21.825-46.168 84.836-46.168 106.6 0z" fill="#ffffff"></path> </svg><span class="default">收藏</span><span class="active">已收藏</span><span class="count" v-if="!!postmeta.bookmark">{{ postmeta.bookmark }}</span></button> <button class="button button--toggle article--bottomAction" data-dts-event-location="like_article" data-dts-event-info='{"article_id":6146273}' @click="postlike" :class="{ active:isLiked }"><svg class="svgIcon--use" viewBox="0 0 1028 1024" version="1.1" xmlns="http://www.w3.org/2000/svg" p-id="3817" width="16" height="16"> <path d="M478.277632 264.88832C659.364864-28.16 1028.096 88.004608 1028.096 404.086784c0 167.119872-96.451584 299.108352-253.950976 398.988288-53.8112 34.1248-111.1808 62.082048-168.53504 84.415488-20.087808 7.82336-38.781952 14.39744-55.63392 19.781632-10.307584 3.293184-17.855488 5.49376-22.193152 6.651904a45.341696 45.341696 0 0 1-24.087552-0.196608c-4.31104-1.227776-11.83232-3.54816-22.112256-7.001088-16.818176-5.648384-35.478528-12.50304-55.53152-20.606976-57.255936-23.138304-114.526208-51.75296-168.23808-86.290432C100.463616 698.655744 4.096 567.63392 4.096 404.086784 4.096 88.11008 368.360448-26.631168 553.612288 264.40704l-75.334656 0.48128z" fill="#ffffff" p-id="3818"></path> </svg><span class="default">点赞</span><span class="active">已赞</span><span class="count" v-if="!!postmeta.bookmark">{{ postmeta.postlike }}</span></button> </div> </div> <section class="pm-adTitle trackRead">更多精彩内容，请关注人人都是产品经理微信公众号或下载App</section> <div class="article-bottomAd js-star js-star-1" data-id="1"></div> <div class="article--actions"> <div class="taglist" data-dts-event-location="tag_items"><a href="https://www.woshipm.com/tag/%e5%b9%b4%e5%ba%a6%e8%ae%a1%e5%88%92" rel="tag">年度计划</a><a href="https://www.woshipm.com/tag/%e6%a1%88%e4%be%8b%e5%88%86%e6%9e%90" rel="tag">案例分析</a><a href="https://www.woshipm.com/tag/%e8%90%a5%e9%94%80%e6%97%a5%e5%8e%86" rel="tag">营销日历</a></div> <div class="article--actions__right"> <share-button link="https://www.woshipm.com/operate/6146273.html" title="2025年海外营销日历大全 | 含创意案例" image="https://image.woshipm.com/2023/04/13/581eed8c-d9eb-11ed-a8b0-00163e0b5ff3.jpg"></share-button> </div> </div> </div> <div class="postFooterInfo u-marginTop20 u-backgroundColorWhite u-rounded u-shadowed"> <div class="u-flex"> <div class="u-flex0"> <a href="https://www.woshipm.com/u/1604355" target="_blank"><img src="https://static.woshipm.com/view/woshipm_api_def_20241030220353_8115.jpg?imageView2/1/w/150/h/150/q/100" alt="" height="75" width="75" class="avatar"></a> </div> <div class="u-flex1 u-paddingLeft15 u-overflowHidden"> <div class="authorCard--content"> <span class="authorCard--title u-flex"> <a href="https://www.woshipm.com/u/1604355" target="_blank">外贸小巨熊</a> <el-tooltip class="newusertagIcon" effect="dark" content="实名认证" placement="top"><img src="https://static.woshipm.com/tag/1601_1@2x.png " class="icon-height20" @click="goVip({parentCode: 1600})" /></el-tooltip><el-tooltip class="newusertagIcon" effect="dark" content="普通作者" placement="top"><img src="https://static.woshipm.com/tag/1101_1@2x.png " class="icon-height20" @click="goVip({parentCode: 1100})" /></el-tooltip> <sub-button :author="1604355" :status="isFollowing" @subauthorchild="subauthor" /> </span> </div> <div class="authorCard--description">公众号：外贸小巨熊，4年海外营销经验，擅长整合营销，业余时间分享</div> <div class="authorCard--meta"> <span class="authorInfo-item">9篇作品</span> <span class="dot"></span> <span class="authorInfo-item">8594总阅读量</span> </div> </div> </div> </div> <div class="relate-text u-shadowed u-rounded"> <nav class="stream-video--title"><span class="title">为你推荐</span></nav> <div class="relate-text__list" data-dts-event-location="recom_article_module"> <div class="relate-text__item"> <div class="content"> <div class="title"><a href="https://www.woshipm.com/it/5731142.html" target="_blank" title="腾讯虚晃抖音一枪">腾讯虚晃抖音一枪</a></div> <div class="meta">01-15<span class="dot"></span>3615 浏览</div> </div> <a href="https://www.woshipm.com/it/5731142.html" target="_blank" class="img-link" title="腾讯虚晃抖音一枪"><img class="cover" src="https://image.woshipm.com/wp-files/2023/01/zj2lqbx3PD7r6YwtLBQO.jpg!/both/120x80" alt="腾讯虚晃抖音一枪"></a> </div> <div class="relate-text__item"> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/5910103.html" target="_blank" title="电商产品经理工作指南">电商产品经理工作指南</a></div> <div class="meta">09-26<span class="dot"></span>3343 浏览</div> </div> <a href="https://www.woshipm.com/share/5910103.html" target="_blank" class="img-link" title="电商产品经理工作指南"><img class="cover" src="https://image.woshipm.com/2023/04/13/c6e634c0-d9e9-11ed-a6e8-00163e0b5ff3.jpg!/both/120x80" alt="电商产品经理工作指南"></a> </div> <div class="relate-text__item js-star" data-id="12"></div> <div class="relate-text__item"> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/5880325.html" target="_blank" title="【0到1】APP简易化搭建社区推荐">【0到1】APP简易化搭建社区推荐</a></div> <div class="meta">08-04<span class="dot"></span>7055 浏览</div> </div> <a href="https://www.woshipm.com/share/5880325.html" target="_blank" class="img-link" title="【0到1】APP简易化搭建社区推荐"><img class="cover" src="https://image.woshipm.com/2023/04/13/d3469168-d9e1-11ed-bd74-00163e0b5ff3.jpg!/both/120x80" alt="【0到1】APP简易化搭建社区推荐"></a> </div> <div class="relate-text__item"> <div class="content"> <div class="title"><a href="https://www.woshipm.com/pd/5767179.html" target="_blank" title="大厂流量端产品策略之“相似图/相同类目”打散过滤策略">大厂流量端产品策略之“相似图/相同类目”打散过滤策略</a></div> <div class="meta">02-28<span class="dot"></span>3396 浏览</div> </div> <a href="https://www.woshipm.com/pd/5767179.html" target="_blank" class="img-link" title="大厂流量端产品策略之“相似图/相同类目”打散过滤策略"><img class="cover" src="https://image.woshipm.com/wp-files/2023/02/ICSKv7QAr4uy4wIjavtH.jpg!/both/120x80" alt="大厂流量端产品策略之“相似图/相同类目”打散过滤策略"></a> </div> <div class="relate-text__item"> <div class="content"> <div class="title"><a href="https://www.woshipm.com/operate/5850694.html" target="_blank" title="稳居母婴洗护TOP榜，国货母婴品牌「红色小象」私域运营全拆解">稳居母婴洗护TOP榜，国货母婴品牌「红色小象」私域运营全拆解</a></div> <div class="meta">06-20<span class="dot"></span>3483 浏览</div> </div> <a href="https://www.woshipm.com/operate/5850694.html" target="_blank" class="img-link" title="稳居母婴洗护TOP榜，国货母婴品牌「红色小象」私域运营全拆解"><img class="cover" src="https://image.woshipm.com/2023/04/13/ffa136e8-d9e9-11ed-a8b0-00163e0b5ff3.jpg!/both/120x80" alt="稳居母婴洗护TOP榜，国货母婴品牌「红色小象」私域运营全拆解"></a> </div> </div> </div> <div class="fixed--posts"> </div> <div class="u-backgroundColorWhite comments-area u-shadowed u-rounded"> <div class="comment-list-header"><span class="title">评论</span></div> <div id="respond" class="respond respond-6146273" role="form"> <form action="https://www.woshipm.com/wp-comments-post.php" method="post" id="commentform" data-post="6146273" class="comment-form u-clearfix"> <div class="textarea--unlogin" @click="showLoginForm">评论请登录</div> <div class="comment-form-bottom u-clearfix"> <input class="comment-submit u-floatRight" type="submit" value="发布" @click="showLoginForm" data-dts-event-location="comment" data-dts-event-info='{"article_id":6146273}'> </div> </form> </div> <div class="commentshow"> <ol class="comment-list"> <li class="no-comment">目前还没评论，等你发挥！</li> </ol> </div> </div> <div class="relatedPosts u-backgroundColorWhite u-rounded u-marginTop20 u-shadowed"> <nav class="stream-video--title"> <span class="title">为你推荐</span> </nav> <div class="relatedPosts--list" data-dts-event-location="interested_items"> <div class="relatedPosts--half js-star relatedPosts--aladdin" data-id="11"> </div> <div class="relatedPosts--half"> <ul class="relatedPosts--group" data-dts-event-location="interested_items"> <li class="relatedPosts--item__small"> <div class="img"> <a href="https://www.woshipm.com/marketing/5747200.html" target="_blank"> <img src="https://image.yunyingpai.com/wp/2023/02/z7C37IU4ZSVUmvHgX9td.jpg!/both/130x88" width="130" height="88" alt="元宇宙成时尚品牌营销新宠儿，新兴技术如何革新客户的互动体验？"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/marketing/5747200.html" target="_blank">元宇宙成时尚品牌营销新宠儿，新兴技术如何革新客户的互动体验？</a></div> <div class="meta">02-08<span class="dot"></span>2004 浏览</div> </div> </li> <li class="relatedPosts--item__small"> <div class="img"> <a href="https://www.woshipm.com/it/5870524.html" target="_blank"> <img src="https://image.woshipm.com/2023/04/20/e8b2456a-df4a-11ed-9dfa-00163e0b5ff3.jpg!/both/130x88" width="130" height="88" alt="探索AIGC发展与方向：互联网产品经理的一次重大机遇与挑战"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/it/5870524.html" target="_blank">探索AIGC发展与方向：互联网产品经理的一次重大机遇与挑战</a></div> <div class="meta">07-21<span class="dot"></span>3319 浏览</div> </div> </li> <li class="relatedPosts--item__small"> <div class="img"> <a href="https://www.woshipm.com/share/5898321.html" target="_blank"> <img src="https://image.woshipm.com/2023/05/06/ff021fc0-ec01-11ed-94e0-00163e0b5ff3.jpg!/both/130x88" width="130" height="88" alt="4000字详解，美业品牌如何打造高转化私域的6个步骤"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/5898321.html" target="_blank">4000字详解，美业品牌如何打造高转化私域的6个步骤</a></div> <div class="meta">09-06<span class="dot"></span>3809 浏览</div> </div> </li> </ul> </div> </div> </div> <index-topic-card data-dts-event-location="recom_topic_module" /> </div> <aside class="u-width335 sidebar"> <div class="js-sidebar"> <widget-qrcode-card></widget-qrcode-card> <div class="widget u-backgroundColorWhite"> <div class="inner"> <div class="widget-title"><span>快讯</span> <div class="u-floatRight btn"><a href="/digest" target="_blank">查看更多</a></div> </div> <digests></digests> </div> </div> <div class="widget u-backgroundColorWhite" data-dts-event-location="hot_article_items"> <div class="inner"> <div class="widget-title"><span>热门文章</span></div> <ul class="widget-post-list--withImage"> <li class="widget-post-item--withImage"> <div class="img"> <a href="https://www.woshipm.com/share/6140293.html" target="_blank" title="走过16年，今年双11变了，走出内卷，走向良性循环"> <img alt="走过16年，今年双11变了，走出内卷，走向良性循环" src="https://image.woshipm.com/2024/05/21/bca10b62-1718-11ef-b3fd-00163e142b65.png!/both/100x60"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/6140293.html" target="_blank" title="走过16年，今年双11变了，走出内卷，走向良性循环">走过16年，今年双11变了，走出内卷，走向良性循环</a></div> <div class="meta">11-13</div> </div> </li> <li class="widget-post-item--withImage"> <div class="img"> <a href="https://www.woshipm.com/share/6144473.html" target="_blank" title="产品经理的成功密码：九大高效习惯引领未来"> <img alt="产品经理的成功密码：九大高效习惯引领未来" src="https://image.woshipm.com/2023/04/13/3712b87e-d9de-11ed-8440-00163e0b5ff3.jpg!/both/100x60"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/6144473.html" target="_blank" title="产品经理的成功密码：九大高效习惯引领未来">产品经理的成功密码：九大高效习惯引领未来</a></div> <div class="meta">11-23</div> </div> </li> <li class="widget-post-item--withImage js-star" data-id="41"> </li> <li class="widget-post-item--withImage"> <div class="img"> <a href="https://www.woshipm.com/share/6136922.html" target="_blank" title="职场沟通艺术：如何与不同类型的人有效沟通？"> <img alt="职场沟通艺术：如何与不同类型的人有效沟通？" src="https://image.woshipm.com/2024/11/06/f34ba826-9b9c-11ef-b0a5-00163e142b65.png!/both/100x60"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/6136922.html" target="_blank" title="职场沟通艺术：如何与不同类型的人有效沟通？">职场沟通艺术：如何与不同类型的人有效沟通？</a></div> <div class="meta">11-06</div> </div> </li> <li class="widget-post-item--withImage"> <div class="img"> <a href="https://www.woshipm.com/share/6141408.html" target="_blank" title="社群平均留存80+%，这个品牌是如何做私域会员积分的？"> <img alt="社群平均留存80+%，这个品牌是如何做私域会员积分的？" src="https://image.woshipm.com/2023/05/29/bcfc14de-fdc0-11ed-9128-00163e0b5ff3.jpg!/both/100x60"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/6141408.html" target="_blank" title="社群平均留存80+%，这个品牌是如何做私域会员积分的？">社群平均留存80+%，这个品牌是如何做私域会员积分的？</a></div> <div class="meta">11-17</div> </div> </li> <li class="widget-post-item--withImage"> <div class="img"> <a href="https://www.woshipm.com/share/6139180.html" target="_blank" title="如何建设用户增长数据指标体系？"> <img alt="如何建设用户增长数据指标体系？" src="https://image.woshipm.com/2023/05/06/c5139db6-ec01-11ed-8df9-00163e0b5ff3.jpg!/both/100x60"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/6139180.html" target="_blank" title="如何建设用户增长数据指标体系？">如何建设用户增长数据指标体系？</a></div> <div class="meta">11-11</div> </div> </li> <li class="widget-post-item--withImage"> <div class="img"> <a href="https://www.woshipm.com/share/6137638.html" target="_blank" title="“8个瑞士卷怎么分”成网络热梗，盒马鲜生才是最终赢家？"> <img alt="“8个瑞士卷怎么分”成网络热梗，盒马鲜生才是最终赢家？" src="https://image.woshipm.com/2024/07/19/a9523aec-45ab-11ef-80e1-00163e142b65.png!/both/100x60"> </a> </div> <div class="content"> <div class="title"><a href="https://www.woshipm.com/share/6137638.html" target="_blank" title="“8个瑞士卷怎么分”成网络热梗，盒马鲜生才是最终赢家？">“8个瑞士卷怎么分”成网络热梗，盒马鲜生才是最终赢家？</a></div> <div class="meta">11-07</div> </div> </li> </ul> </div> </div> <div class="widget widget-rich js-star" data-id="39"></div> <div class="widget widget-rich js-star" data-id="40"></div> <widget-question-card></widget-question-card> <div class="widget widget-rich fixed-sidebar-id js-star" data-id="27"></div> <div class="widget u-backgroundColorWhite"> <div class="inner"> <div class="widget--tocTitle">文章导航</div> <div class="widget--content"> <ul class="widget--toc"> <li class="current"><a href="#toc-1">一、January</a></li> <li class="current"><a href="#toc-2">二、February</a></li> <li class="current"><a href="#toc-3">三、March</a></li> <li class="current"><a href="#toc-4">四、April</a></li> <li class="current"><a href="#toc-5">五、May</a></li> <li class="current"><a href="#toc-6">六、June</a></li> <li class="current"><a href="#toc-7">七.July</a></li> <li class="current"><a href="#toc-8">八、August</a></li> <li class="current"><a href="#toc-9">九、September</a></li> <li class="current"><a href="#toc-10">十、October</a></li> <li class="current"><a href="#toc-11">十一、November</a></li> <li class="current"><a href="#toc-12">十二、December</a></li> </ul> </div> </div> </div> </div> </aside> </div> </div> </div> <footer class="site-footer"> <div class="container u-flex footer-sections"> <section class="info-section"> <div class="footer-title">关于</div> 人人都是产品经理（woshipm.com）是以产品经理、运营为核心的学习、交流、分享平台，集媒体、培训、社群为一体，全方位服务产品人和运营人，成立12年举办在线讲座1000+期，线下分享会500+场，产品经理大会、运营大会50+场，覆盖北上广深杭成都等20个城市，在行业有较高的影响力和知名度。平台聚集了众多BAT美团京东滴滴360小米网易等知名互联网公司产品总监和运营总监，他们在这里与你一起成长。 </section> <section class="partner-section"> <div class="footer-title">合作伙伴</div> <ul class="blue-pic-ul"> <li> <a href="https://www.qidianla.com?woshipm" title="起点课堂" target="_blank"><img src="https://image.woshipm.com/wp-files/2021/10/zUwm4IYjmoiV63Kk9aKQ.png" alt="起点课堂" title="起点课堂"></a> </li> <li> <a href="https://36kr.com/" target="_blank"><img src="https://image.yunyingpai.com/wp/2021/12/wyRAfH2rXJha57p06bbQ.png"></a> </li> <li> <a href="https://www.geetest.com/?woshipm" target="_blank"><img src="https://image.woshipm.com/wp-files/2020/05/zHiqREB7rkGZsC6rFerJ.png" alt="极验验证"></a> </li> <li> <a href="https://www.zhisheji.com/?woshipm" title="致设计" target="_blank"><img src="https://image.woshipm.com/wp-files/2020/05/k7Gf25a7GdaoRNLLogCo.png" alt="致设计" title="致设计"></a> </li> <li> <a href="https://www.polyv.net/?-cpjl" target="_blank"><img src="https://image.woshipm.com/wp-files/2020/05/KZTBx2R2UyR2k96mHpa4.png" alt="保利威"></a> </li> </ul> <div class="footer-title">链接</div> <nav class="footer-nav"> <ul> <li><a href="https://www.woshipm.com/policy" target="_blank">隐私政策</a></li> <li><a href="/it/1010671.html" target="_blank">投稿须知</a></li> <li><a href="https://wen.woshipm.com/question/detail/omkf.html" target="_blank">意见反馈</a></li> <li><a href="https://doc.weixin.qq.com/doc/w3_ALsAdwZgAO8uhueZ8ahRse75jgAJm?scode=AGsAywdaAA0wPabVgMAYgAZgbwAOM" target="_blank">帮助中心</a></li> </ul> </nav> </section> <section class="qr-section"> <div class="qr-section--item"> <img src="//image.woshipm.com/wp-files/2020/06/cKMzCQWucvwdFhHVeoib.jpeg" alt="公众号"> <p>公众号</p> </div> <div class="qr-section--item"> <img src="//image.woshipm.com/wp-files/2020/06/PAVQDSOr3b6NRnHyqAVy.jpeg" alt="视频号"> <p>视频号</p> </div> </section> </div> <div class="copyright"> <div class="container"> <ul class="footer--links"> <li>友情链接</li> <li><a href="https://pm265.com" rel="noopener" target="_blank">PM265</a></li> <li><a href="https://www.pmbaobao.com/" rel="noopener" target="_blank">产品经理导航</a></li> <li><a href="https://www.qidianla.com/" rel="noopener" target="_blank">起点课堂</a></li> <li><a href="http://www.zbj.com/" rel="noopener" target="_blank">猪八戒网</a></li> <li><a href="https://www.cjol.com/" rel="noopener" target="_blank">人才热线</a></li> <li><a href="https://www.huoban.com" rel="noopener" target="_blank">伙伴云表格</a></li> <li><a href="https://dun.163.com/" rel="noopener" target="_blank">网易易盾</a></li> <li><a href="https://www.getui.com/cn/" rel="noopener" target="_blank">个推</a></li> <li><a href="https://www.umeng.com/" rel="noopener" target="_blank">友盟+</a></li> <li><a href="https://www.liangcang.cc/" rel="noopener" title="粮仓企业微信管家" target="_blank">粮仓</a></li> <li><a href="https://www.cyzone.cn/?woshipm" rel="noopener" target="_blank">创业邦</a></li> <li><a href="https://www.mrbaogao.com/" rel="noopener" title="行业报告下载" target="_blank">每日报告</a></li> <li><a href="https://www.niaogebiji.com/" rel="noopener" target="_blank">鸟哥笔记</a></li> <li><a href="https://www.imooc.com/" rel="noopener" title="慕课网" target="_blank">慕课网</a></li> </ul> </div> <div class="container u-flex"> <div class="infoleft"> 旗下品牌: <a target="_blank" href="https://www.qidianla.com/">起点课堂</a> | <a target="_blank" href="https://www.yunyingpai.com/">运营派</a> | <a target="_blank" href="https://www.liangcang.cc">粮仓企微管家</a> <br> ©2010-2024 - 人人都是产品经理 - <a target="_blank" href="https://beian.miit.gov.cn">粤ICP备14037330号</a>-<a target="_blank" href="https://www.beian.gov.cn/portal/registerSystemInfo?recordcode=44030502001309">粤公网安备 44030502001309号</a> <br> <a target="_blank" href="https://static.qidianla.com/Audio-TVLicense.jpg">广播电视节目制作经营许可证（粤）字第03109号</a> <a href="https://dxzhgl.miit.gov.cn/dxxzsp/xkz/xkzgl/resource/qiyesearch.jsp?num=深圳聚力创想信息科技有限公司&type=xuke" target="_blank" >增值电信业务经营许可证粤B2-20190788</a> 版权所有 © 深圳聚力创想信息科技有限公司 </div> </div> </div> </footer> <transition name="component-fade"> <overlay-search v-if="searchActive"></overlay-search> </transition> <login-overlay v-if="showLogin" :showLogin="showLogin" @closeloginchild="closelogin"></login-overlay> <event-overlay v-if="eventOverlay" :overlay="overlay" @eventclose="eventOverlayClose"></event-overlay> <online-overlay v-if="onlineOverlay" :overlay="online" @eventclose="onlineOverlayClose"></online-overlay> </div> <div class="js-star" data-id="25" style="position:fixed;bottom:100px;right:20px;width:80px;z-index:100"> </div> <script type="text/javascript" src="//image.woshipm.com/fp/js/swiper-bundle.min.js?ver=6.0.11" id="swipper-js"></script> <script type="text/javascript" src="//image.woshipm.com/fp/js/html2canvas.min.js?ver=6.0.11" id="html2canvas-js"></script> <script type="text/javascript" src="//image.woshipm.com/fp/js/require-v1.0.7.js?ver=6.0.11" id="vue-js"></script> <script type="text/javascript" src="//image.woshipm.com/kan/js/comment-reply.min.js?ver=6.0.11" id="cp-js"></script> <script type="text/javascript" id="misc-js-extra"> /* <![CDATA[ */ var PURE = {"ajax_url":"https:\/\/www.woshipm.com\/wp-admin\/admin-ajax.php","restapi":"https:\/\/www.woshipm.com\/__api\/","nonce":"3f302d2d54","home_url":"https:\/\/www.woshipm.com","is_user_logged_in":"","is_singular":"1","is_home":"","is_author":"","id":"6146273","is_bookmark":"","is_posts":"","is_reward":"","is_comment":"","is_answer":"","is_event":"","is_subposts":"","is_sub":"","is_writing":"","token":"","secret":"","user_id":"0","is_recuser":"","is_hotposts":"","is_setting":"","logout":"https:\/\/passport.woshipm.com\/user\/exit.html?FS=PM&REDIRECT=http:\/\/www.woshipm.com\/operate\/6146273.html&_protocol=http","production":"1","is_views":"","post_title":"2025\u5e74\u6d77\u5916\u8425\u9500\u65e5\u5386\u5927\u5168 | \u542b\u521b\u610f\u6848\u4f8b","is_adpost":"","jltoken":"","is_preview":""}; /* ]]> */ </script> <script type="text/javascript" src="//image.woshipm.com/fp/js/all.bundle.js?ver=6.0.11" id="misc-js"></script> <script> var UID = PURE.user_id; </script> <script type="text/javascript" src="https://dts.woshipm.com/dtsReport/pm_pc_dts_data.js?t=1222222222"></script> <div class="u-hide"><script type="text/javascript"> var _bdhmProtocol = (("https:" == document.location.protocol) ? " https://" : " http://"); document.write(unescape("%3Cscript src='" + _bdhmProtocol + "hm.baidu.com/h.js%3Fb85cbcc76e92e3fd79be8f2fed0f504f' type='text/javascript'%3E%3C/script%3E")); </script></div> </body> </html>

CINXE.COM

2025年海外营销日历大全 | 含创意案例 | 人人都是产品经理