Transform magazine: Program - 2017 Transform conference North America

<!DOCTYPE html>      <html class="no-js">  <head> <title> Transform magazine: Program - 2017 Transform conference North America - Conferences </title> <meta name="description" content=""> <meta name="keywords" content=""> <meta charset="utf-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge">  <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Program" /> <meta property="og:description" content="" /> <meta property="og:url" content="https://www.transformmagazine.net/conferences/2017-transform-conference-north-america/program/" /> <meta property="og:site_name" content="Transform magazine" /> <meta property="og:image" content="https://www.transformmagazine.net//images/logo.png" /> <link href="/css/bootstrap.css" rel="stylesheet" type="text/css" /> <link href="/css/bootstrap-theme.css" 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href="/awards/mea/past-winners/2017-transform-awards-mena/"><span class="nav-border">2017 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2016-transform-awards-mena/"><span class="nav-border">2016 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2015-transform-awards-mena/"><span class="nav-border">2015 Transform Awards MENA</span></a></li> <li><a href="/awards/mea/past-winners/2014-transform-awards-mena/"><span class="nav-border">2014 Transform Awards MENA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/north-america/" class="nav-dropdown"><span class="nav-border">North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/north-america/" class="nav-title">North America</a></li> <li> <a href="/awards/north-america/the-awards/" class="nav-dropdown"><span class="nav-border">The awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/the-awards/" class="nav-title">The awards</a></li> <li><a href="/awards/north-america/the-awards/key-dates/"><span class="nav-border">Key dates</span></a></li> <li><a href="/awards/north-america/the-awards/why-enter/"><span class="nav-border">Why enter?</span></a></li> <li><a href="/awards/north-america/the-awards/the-categories/"><span class="nav-border">The categories</span></a></li> <li><a href="/awards/north-america/the-awards/the-judges/"><span class="nav-border">The judges</span></a></li> </ul> </li> <li> <a href="/awards/north-america/how-to-enter/" class="nav-dropdown"><span class="nav-border">How to enter</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/how-to-enter/" class="nav-title">How to enter</a></li> <li><a href="/awards/north-america/how-to-enter/entry-process/"><span class="nav-border">Entry process</span></a></li> <li><a href="/awards/north-america/how-to-enter/eligibility-and-rules/"><span class="nav-border">Eligibility and rules</span></a></li> <li><a href="/awards/north-america/how-to-enter/entry-tips/"><span class="nav-border">Entry tips</span></a></li> <li><a href="/awards/north-america/how-to-enter/entry-and-information-guide/"><span class="nav-border">Entry and information guide</span></a></li> <li><a href="/awards/north-america/how-to-enter/fees-and-payments/"><span class="nav-border">Fees and payments</span></a></li> <li><a href="/awards/north-america/how-to-enter/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/north-america/the-winners/"><span class="nav-border">The winners</span></a></li> <li> <a href="/awards/north-america/past-winners/" class="nav-dropdown"><span class="nav-border">Past winners</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-4"> <li><a href="/awards/north-america/past-winners/" class="nav-title">Past winners</a></li> <li><a href="/awards/north-america/past-winners/past-winners-books/"><span class="nav-border">Past winners books</span></a></li> <li><a href="/awards/north-america/past-winners/2024-transform-awards-na/"><span class="nav-border">2024 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2023-transform-awards-na/"><span class="nav-border">2023 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2022-transform-awards-na/"><span class="nav-border">2022 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2021-transform-awards-na/"><span class="nav-border">2021 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2020-transform-awards-na/"><span class="nav-border">2020 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2019-transform-awards-na/"><span class="nav-border">2019 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2018-transform-awards-na/"><span class="nav-border">2018 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2017-transform-awards-na/"><span class="nav-border">2017 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2016-transform-awards-na/"><span class="nav-border">2016 Transform Awards NA</span></a></li> <li><a href="/awards/north-america/past-winners/2015-transform-awards-na/"><span class="nav-border">2015 Transform Awards NA</span></a></li> </ul> </li> </ul> </li> <li> <a href="/awards/transform-diamond-awards/" class="nav-dropdown"><span class="nav-border">Transform Diamond Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/awards/transform-diamond-awards/" class="nav-title">Transform Diamond Awards</a></li> <li><a href="/awards/transform-diamond-awards/faqs/"><span class="nav-border">FAQs</span></a></li> </ul> </li> <li><a href="/awards/employer-brand-management-awards/"><span class="nav-border">Employer Brand Management Awards</span></a></li> </ul> </li> <li class=""> <a href="/conferences/" target="_self" class="current nav-dropdown"><span class="nav-border">Conferences</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-2"> <li><a href="/conferences/" class="nav-title">Conferences</a></li> <li> <a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-dropdown"><span class="nav-border">Making your entry count: Tips and tricks to win at the Transform Awards</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/" class="nav-title">Making your entry count: Tips and tricks to win at the Transform Awards</a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/register/"><span class="nav-border">Recording</span></a></li> <li><a href="/conferences/making-your-entry-count-tips-and-tricks-to-stand-out-at-the-transform-awards/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-dropdown"><span class="nav-border">Data, design systems and the digital user experience</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/" class="nav-title">Data, design systems and the digital user experience</a></li> <li><a href="/conferences/data-design-systems-and-the-digital-user-experience/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-north-america/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-north-america/" class="nav-title">2015 Transform conference North America</a></li> <li><a href="/conferences/2015-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/programme/"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-north-america/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-dropdown"><span class="nav-border">2015 Transform conference Asia-Pacifc</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2015-transform-conference-asia-pacifc/" class="nav-title">2015 Transform conference Asia-Pacifc</a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/workshop-modules/"><span class="nav-border">Workshop modules</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2015-transform-conference-asia-pacifc/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/employer-brand-management-conference/" class="nav-dropdown"><span class="nav-border">Employer Brand Management conference</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/employer-brand-management-conference/" class="nav-title">Employer Brand Management conference</a></li> <li><a href="/conferences/employer-brand-management-conference/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/employer-brand-management-conference/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/employer-brand-management-conference/information/"><span class="nav-border">Information</span></a></li> </ul> </li> <li> <a href="/conferences/middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2015 Transform conference North 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class="nav-border">Information</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2017-employer-brand-management-conference/videos/"><span class="nav-border">Videos</span></a></li> </ul> </li> <li> <a href="/conferences/2017-transform-conference-north-america/" class="nav-dropdown current"><span class="nav-border">2017 Transform conference North America</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2017-transform-conference-north-america/" class="nav-title">2017 Transform conference North America</a></li> <li><a href="/conferences/2017-transform-conference-north-america/program/" class="current"><span class="nav-border">Program</span></a></li> <li><a href="/conferences/2017-transform-conference-north-america/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a 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<li> <a href="/conferences/2018-middle-east-brand-summit/" class="nav-dropdown"><span class="nav-border">2018 Middle East Brand Summit</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/2018-middle-east-brand-summit/" class="nav-title">2018 Middle East Brand Summit</a></li> <li><a href="/conferences/2018-middle-east-brand-summit/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/book-now/"><span class="nav-border">Book now</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/2018-middle-east-brand-summit/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li><a href="/conferences/2018-employer-brand-management-webinar/"><span class="nav-border">2018 Employer brand management webinar</span></a></li> <li> <a 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href="/conferences/middle-east-brand-summit-2020/" class="nav-title">Middle East Brand Summit 2020</a></li> <li><a href="/conferences/middle-east-brand-summit-2020/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/register-to-attend/"><span class="nav-border">Register to attend</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/middle-east-brand-summit-2020/slides/"><span class="nav-border">Slides</span></a></li> </ul> </li> <li> <a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-dropdown"><span class="nav-border">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/" class="nav-title">Brand Excellence in the Gulf States: A Middle East Brand Summit Event</a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/programme/"><span class="nav-border">Programme</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/register-for-the-recording/"><span class="nav-border">Register for the recording</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/information/"><span class="nav-border">Information</span></a></li> <li><a href="/conferences/brand-excellence-in-the-gulf-states-a-middle-east-brand-summit-event/speakers/"><span class="nav-border">Speakers</span></a></li> </ul> </li> <li> <a href="/conferences/recalibrating-business-for-the-2020s-brand-purpose-in-a-changing-society-starrecording-availablestar/" class="nav-dropdown"><span class="nav-border">Recalibrating business for the 2020s</span><i 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class="nav-border">Talking Brands, a tasting event with Transform magazine</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/" class="nav-title">Talking Brands, a tasting event with Transform magazine</a></li> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/speakers/"><span class="nav-border">Speakers</span></a></li> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/recording/"><span class="nav-border">Recording</span></a></li> <li><a href="/conferences/talking-brands-a-tasting-event-with-transform-magazine/terms-and-conditions/"><span class="nav-border">T&Cs</span></a></li> </ul> </li> <li> <a href="/conferences/transform-brand-summit-mea-2023/" class="nav-dropdown"><span class="nav-border">Transform Brand Summit MEA 2023</span><i class="fa fa-chevron-right"></i></a> <ul class="navigation sub level-3"> <li><a 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<a href="/subscriptions/" target="_self"><span class="nav-border">Subscriptions</span></a> </li> <li class="utilities"> <a href="/utilities/" target="_self"><span class="nav-border">Utilities</span></a> </li> </ul> </div> <div class="search"> <form name="search" action="/utilities/search/" method="GET" class="search-box" id="search-site"> <input type="text" name="q" class="search-bar" placeholder="To search type and hit enter..." /> </form> </div> </nav> <div class="top-arrow"> <div class="arrow"> </div> <div class="top-word"> <p>Top</p> </div> </div> </div> </header> <main class="content"> <div class="container"> <div class="page-title"> <h1>2017 Transform conference North America</h1> </div> <div class="content-main"> <nav class="sub-tabs"> <ul> <li> <a href="/conferences/2017-transform-conference-north-america/">Home</a> </li> <li class="selected"> <a href="/conferences/2017-transform-conference-north-america/program/" target="_self"> Program</a> </li> <li> <a href="/conferences/2017-transform-conference-north-america/speakers/" target="_self"> Speakers</a> </li> <li> <a href="https://www.eventbrite.co.uk/e/transform-north-america-conference-2017-tickets-38428750427" target="_blank"> Book now</a> </li> <li> <a href="/conferences/2017-transform-conference-north-america/information/" target="_self"> Information</a> </li> </ul> </nav> <div class="light-bg-intro"> <div class="left"> <h2> New York City, <br /> <time datetime="2017-11-02">02 November 2017</time> </h2> <h3>Transform conference North America</h3> </div> <div class="right"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/3764/2016transna_strapline.png?anchor=center&mode=crop&width=0&height=60&rnd=131723409220000000&bgcolor=ffffff" alt="Transform conference North America" /> </div> <div class="clear"></div> </div> <div class="dark-bg"> <h3 class="left-70"> Program </h3> <div class="clear"></div> </div> <div class="programme"> <div class="programme-row heading"> <div class="col-time">Time</div> <div class="col-desc">Description</div> <div class="col-speakers">Speakers</div> </div> <div class="programme-row"> <div class="col-time"><span>08:00</span></div> <div class="col-desc"><p><strong>Registration, breakfast and networking</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>08:45</span></div> <div class="col-desc"><p><strong>Welcome and opening address</strong></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />publishing editor <br /><a href="http://www.transformmagazine.net/" target="_blank">Transform magazine</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:00</span></div> <div class="col-desc"><p><strong>Transform Tales</strong></p> <p>The Transform conference will be punctuated with a series of short sessions in which delegates will be taken on a brand鈥檚 transformation journey.</p> <p>Founded in 1922, PEN America is one of the country's oldest literary activism organisations.聽Despite its heritage, PEN America needed greater visibility and a way of defining itself more clearly. It undertook a rebranding project in search of a way to more clearly and consistently reflect its dynamic work of celebrating and defending free expression.聽Sarah Edkins, deputy director of communications, shares the journey and the challenges of its rebrand process.</p> <div class="page"> <div class="layoutArea"> <div class="column"> <p>聽</p> </div> </div> </div></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5912/pen_box_lrg-1.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="Pen_Box_lrg (1).jpg" /> </div> <div class="speaker-detail"> <p> <strong> Sarah Edkins</strong> <br />director of communications <br /><a href="https://pen.org/" target="_blank">PEN America</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>09:20</span></div> <div class="col-desc"><p><strong>Building聽digital branded communities</strong></p> <p>Over the past decade, many small businesses and startups have relied on LinkedIn鈥檚 groups as places where they could build communities among their customers.</p> <p>However since Microsoft鈥檚 acquisition of LinkedIn, these groups have deteriorated.聽How can a company build its own online digital community? Balancing data and traffic control with targeted content and an engaging personality is a fine art.</p> <p>Moderated by Patrick Hanlon, whose latest book<span>聽</span><em>The Social Code: Designing Community In The Digital Age</em><span>聽</span>defines how to create communities via traditional, digital and social media,<span>聽</span>this session will offer delegates an invaluable insight into the world of online communities.</p> <p>This will be a panel session with Q&A from our audience.</p> <p>聽</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5791/thinktopia-logo.jpg?mode=pad&width=100&height=80&rnd=131607687140000000&bgcolor=ffffff" alt="thinktopia logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Moderated by Patrick Hanlon</strong> <br />CEO <br /><a href="http://thinktopia.com/" target="_blank">Thinktopia</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5978/rfb_logo-grey.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="RFB_logo-grey.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Amy Binder</strong> <br />CEO <br /><a href="http://www.thedrum.com/news/2016/01/14/dubai-expo-2020-signs-messi-global-ambassador" target="_blank">RF Binder</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5976/emc_logo.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="EMC_Logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Erica Castello</strong> <br />creative strategist <br /><a href="http://emcstrategy.com/" target="_blank">EMC Create</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5988/ddg-large-logo.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="DDG-large-logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Jason Oberholtzer</strong> <br />director of content strategy <br /><a href="http://www.teamddg.com/" target="_blank">DDG</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:10</span></div> <div class="col-desc"><p><strong>Brand development and聽Generation Z</strong></p> <p>Realistic, independent, digital natives, role-hopping.</p> <p>These are some of the characteristic buzz words used to describe Gen Z-ers, the demographic that by 2020 will make up 40% of the workforce. How can companies best target their specific characteristics? Attracting Gen Z-ers, the generation most aware of their worth to brands, requires new strategies.</p> <p>This session will provide delegates an insight into what innovative approaches top brands are taking to tackle this new market force, and the development their brands are undergoing to fit this new criteria.</p> <p><span>This will be a panel session with Q&A from our audience.</span></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-detail"> <p> <strong> Mihai Botarel</strong> <br />creative director, partner <br /><a href="http://www.rxmcreative.com/" target="_blank">RXM Creative</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5968/untitled-m.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="Untitled-M.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Chris Roan</strong> <br />partner <br /><a href="http://www.untitledworldwide.com/" target="_blank">Untitled Worldwide</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>10:50</span></div> <div class="col-desc"><p><strong>Tea, coffee聽and networking</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:10</span></div> <div class="col-desc"><p><strong>Brand differentiation聽</strong></p> <p>Concentrating on the arts, education and legal sectors, this session explores the different components of brand differentiation. A cornerstone of brand strategy, brand differentiation combats the growing adversary that the excesses of choice poses.聽In an age when every sector is saturated with options of organization, it鈥檚 only natural to need to find new ways to stand out.聽</p> <p>This will be a panel session with Q&A from our audience.</p> <p>聽</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5797/vinson-elkins-llp-100-yr-logo_blue_f.jpg?mode=pad&width=200&height=80&rnd=131723410480000000&bgcolor=ffffff" alt="Vinson & Elkins LLP 100 Yr Logo_Blue_F.JPG" /> </div> <div class="speaker-detail"> <p> <strong> Aubrey Bishai</strong> <br />director of marketing services <br /><a href="https://www.velaw.com/Where-we-are/New-York/" target="_blank">Vinson & Elkins LLP</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5864/logo_black_3.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="logo_black_3.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Deborah Farone</strong> <br />former CMO Cravath, Swaine & Moore LLP <br /><a href="https://www.deborahfarone.com/" target="_blank">Farone Advisors LCC</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5798/living-group-logo.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="living group logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Duncan Shaw</strong> <br />co-founder and executive creative director <br /><a href="http://www.living-group.com/" target="_blank">Living Group</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5916/muralarts_cmyk.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="MuralArts_cmyk.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Nicole Steinberg</strong> <br />director of communications and brand management <br /><a href="https://www.muralarts.org/" target="_blank">Mural Arts Philidelphia</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>11:55</span></div> <div class="col-desc"><p><strong>Heritage vs disrupter brands</strong></p> <div class="col-time"><span></span></div> <div class="col-desc"> <p>Energetic new brands often pursue exciting ideas and brave branding strategies, but veteran companies can build upon a wealth of experience when approaching brand communications. How can these types of companies learn from each other? What is the value of experience in branding? Delegates will hear from two brands: one that uses its heritage to evolve its brand image, the other that is challenging conventions and breaking boundaries</p> </div></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5967/zen_illu_03_042616ej-01.png?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="Zen_illu_03_042616ej-01.png" /> </div> <div class="speaker-detail"> <p> <strong> Erik Ritchie</strong> <br />chief strategy officer <br /><a href="http://www.zennioptical.com/?gclid=CjwKCAjwyIHPBRAIEiwAHPS-GDeBcWwXh6D0QXvBsmJi1yvBnhaB9X1Bbt-va476mgvm3iLPRyWWaBoCcqsQAvD_BwE" target="_blank">Zenni Optical</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5895/konica.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="konica.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Stacey Sujeebun</strong> <br />director of marketing communications <br /><a href="http://workplacehub.konicaminolta.com/" target="_blank">Konica Minolta</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>12:30</span></div> <div class="col-desc"><p><strong>Signs, symbols and semiotics in branding</strong></p> <p>Semiotics defines how meaning is created and communicated through the signs and symbols within our culture.聽</p> <p>Mark Kingsley, a lecturer on semiotics at the School of Visual Arts and David Burstein, who has applied semiotics to Run for America, a citizen-powered movement to reimagine politics and reinvigorate governmen join this session.聽</p> <p>These experts will look at how the signs and symbols of an organization's brand can interact with those of society and develop powerful brand associations.</p> <p>聽</p> <p>This will be a panel session with Q&A from our audience.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/4073/run-for-america.png?mode=pad&width=200&height=80&rnd=131723409220000000&bgcolor=ffffff" alt="run for america.png" /> </div> <div class="speaker-detail"> <p> <strong> David Burstein</strong> <br />CEO <br /><a href="http://www.runfor.us" target="_blank">Run for America</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/4058/sva2.png?mode=pad&width=200&height=80&rnd=131723409220000000&bgcolor=ffffff" alt="sva2.png" /> </div> <div class="speaker-detail"> <p> <strong> Mark Kingsley </strong> <br />lecturer <br /><a href="https://www.sva.edu/" target="_blank">School of Visual Arts</a> </p> </div> </div> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5827/space-doctors-logo-black.png?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="Space-Doctors-Logo-Black.png" /> </div> <div class="speaker-detail"> <p> <strong> Gemma Jones</strong> <br />associate director <br /><a href="http://www.space-doctors.com/" target="_blank">Space Doctors</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>1:15</span></div> <div class="col-desc"><p><strong>Networking lunch</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>2:00</span></div> <div class="col-desc"><p><strong>Invisible art: brand continuity in a multi-platform world</strong></p> <p>When each device and platform has its own interactive language, how can we guide users across them in a way that ensures positive brand associations? Casey Tourangeau, Leader, Digital Experience at McMillan looks at the trends Designers need to be aware of to ensure a consistent brand experience in a world where a single experience can span not only multiple devices, but also multiple platforms.</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5953/mcmillan-logo.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="McMillan logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Casey Tourangeau</strong> <br />leader, digital experience <br /><a href="http://www.mcmillan.com/" target="_blank">McMillan</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>2:25</span></div> <div class="col-desc"><p><strong>Transform Tales聽</strong></p> <p>In 2015, a private equity firm based in London and New York sought to bring three distinct brands into alignment and delineate a clear path for growth within the crowded and competitive healthcare marketplace. Kristen Saponaro, CMO of nThrive shares the process of creating a vision for the company that could energise individuals from each of the three separate cultures and make them excited to be a part of a new company that aims to transform healthcare.<span>聽</span></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5792/nthrive-logo.jpg?mode=pad&width=200&height=80&rnd=131607685480000000&bgcolor=ffffff" alt="nthrive logo.jpg" /> </div> <div class="speaker-detail"> <p> <strong> Kristen Saponaro</strong> <br />chief marketing officer <br /><a href="https://www.nthrive.com/" target="_blank">nThrive</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>2:45</span></div> <div class="col-desc"><p><strong>The art of connecting creativity and data</strong></p> <p>This session will focus聽on聽how big data can be translated into compelling creative, particularly exploring the power of psychographic targeting over traditional demographics, and the need for transparency in social data and the acquirement of consumer data. SHARE Creative will share their client Dramamine's story to provide a cast study to explore the use of influencers to provide an authentic review of the pharmaceutical drug and used social media to increase engagement with the product.</p> <p>聽</p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-img"> <img src="/media/5866/share-logo-coloured.jpg?mode=pad&width=200&height=80&rnd=131723410520000000&bgcolor=ffffff" alt="Share logo (coloured).jpg" /> </div> <div class="speaker-detail"> <p> <strong> Stephen Para</strong> <br />chief creative officer <br /><a href="http://sharecreative.com/" target="_blank">SHARE Creative</a> </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>3:10</span></div> <div class="col-desc"><p><strong>Closing remarks</strong></p></div> <div class="col-speakers"> <div class="speaker-row"> <div class="speaker-detail"> <p> <strong> Andrew Thomas</strong> <br />publishing editor <br />Transform magazine </p> </div> </div> </div> </div> <div class="programme-row"> <div class="col-time"><span>3:15</span></div> <div class="col-desc"><p><strong>Tea, coffee聽and networking</strong></p></div> <div class="col-speakers"> </div> </div> <div class="programme-row"> <div class="col-time"><span>4:00</span></div> <div class="col-desc"><p><strong>Event closes</strong></p></div> <div class="col-speakers"> </div> </div> <div class="clear"></div> </div> <div class="section-text"> <div class="umb-grid"> <div class="grid-section"> <div > <div class="row clearfix"> <div class="col-md-12 column"> <div > <p><span>All of our speakers have been carefully selected to share their stories and experiences. We always encourage discussion, debate and questions at our events and always encourage delegates to participate.</span><span><br /></span></p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="content-right"> <div class="tout text-image"> <h4 class="borderless">When & where</h4> <a href="https://www.google.com/maps/place/-73.9996228,-73.9996228/" target="_blank"> <img src="http://maps.googleapis.com/maps/api/staticmap?autoscale=1&size=261x230&maptype=terrain&format=png&visual_refresh=true&markers=size:mid%7Ccolor:0x00a398%7Clabel:%7C40.7617008,-73.9996228&style=saturation:-100" /> </a> <div class="tout-content"> <p>Date:聽2 November 2017</p> <p><span><span>Time: 08.00 -15.00聽</span><br /><span>Venue: Espace,聽635 W42nd St., New York, NY 10036</span></span></p> </div> </div> <div class="tout"> <div class="line-divide"> <h5><span>Sponsors</span></h5> </div> <div class="sponsor-logos"> <div class="sp-logo"> <a href="http://brandstruck.co/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/3790/brandstruck-logo.png?mode=pad&width=94&height=50&rnd=131723409240000000&bgcolor=ffffff" alt="BrandStruck logo.png" /> </a> </div> <div class="sp-logo"> <a href="http://www.living-group.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1949/living_group_tagline_rgb.jpg?mode=pad&width=94&height=50&rnd=131723409590000000&bgcolor=ffffff" alt="Living_Group_tagline_RGB.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://www.theblueballroom.com/" target="_blank"> <img src="/media/5913/bb-jpg.jpg?mode=pad&width=94&height=50&rnd=131723410490000000&bgcolor=ffffff" alt="bb jpg.jpg" /> </a> </div> <div class="sp-logo"> <a href="http://tintup.com/" target="_blank"> <img src="/remote.axd?http://transformmag.blob.core.windows.net/media/1950/tint_logo_primary_red_rgb.png?mode=pad&width=94&height=50&rnd=131723409590000000&bgcolor=ffffff" alt="Tint_Logo_Primary_RED_RGB.png" /> </a> </div> </div> </div> <div class="tout"> <div class="line-divide"> <h5><span>Supporting Partners</span></h5> </div> <p><span>If you would like to be a supporting or media partner for the Transform conference in New York please email our events manager,聽</span><strong><a href="mailto:hwilkinson@transformmagazine.net">Michelle Kibble聽</a></strong><span>with your suggestions on how we can collaborate. We're always happy to find creative ways to work with external companies and we'd love to hear from you.</span></p> </div> </div> </div> </main> <footer class="footer"> <div class="container"> <div class="left-50"> <h2>Transform Magazine</h2> <p> Transform magazine is published by Cravenhill Publishing, a publishing and events business focused on corporate and brand communications. Transform magazine is a quarterly print title that celebrates the transformative power of brand strategy and design. In addition to the magazine and website it also organises conferences and awards programmes around the world. </p> </div> <div class="left-25"> <h2>Our offices</h2> <p> Transform Magazine<br /> Cravenhill Publishing<br /> 26-32 Voltaire Road<br /> London SW4 6DH<br /> United Kingdom </p> <p> Tel: +44 (0)20 3950 5356 </p> </div> <div class="left-25 last"> <h2>Connect with us</h2> <ul class="social-media"> <li><a href="https://www.facebook.com/transformsays" target="_blank"><i class="fa fa-facebook"></i></a></li> <li><a href="https://www.linkedin.com/company/5230797" target="_blank"><i class="fa fa-linkedin"></i></a></li> <li><a href="https://twitter.com/transformsays" target="_blank"><i class="fa fa-twitter"></i></a></li> <li><a href="https://www.instagram.com/transform_magazine/" target="_blank"><i class="fa fa-instagram"></i></a></li> </ul> </div> <div class="clear"></div> <div class="left"> <ul class="copyright"> <li>漏 2024 Transform magazine. 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Transform magazine: Program - 2017 Transform conference North America - Conferences