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</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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id="globalnav-menubutton-link-search" href="/us/search" data-topnav-flyout-trigger-regular="true" data-topnav-flyout-trigger-compact="true" aria-label="Search apple.com" data-analytics-title="open - search field" class="globalnav-link globalnav-link-search"><span class="globalnav-image-regular"><svg xmlns="http://www.w3.org/2000/svg" width="15px" height="44px" viewBox="0 0 15 44"> <path d="M14.298,27.202l-3.87-3.87c0.701-0.929,1.122-2.081,1.122-3.332c0-3.06-2.489-5.55-5.55-5.55c-3.06,0-5.55,2.49-5.55,5.55 c0,3.061,2.49,5.55,5.55,5.55c1.251,0,2.403-0.421,3.332-1.122l3.87,3.87c0.151,0.151,0.35,0.228,0.548,0.228 s0.396-0.076,0.548-0.228C14.601,27.995,14.601,27.505,14.298,27.202z M1.55,20c0-2.454,1.997-4.45,4.45-4.45 c2.454,0,4.45,1.997,4.45,4.45S8.454,24.45,6,24.45C3.546,24.45,1.55,22.454,1.55,20z"/> </svg> </span><span class="globalnav-image-compact"><svg height="48" viewBox="0 0 17 48" width="17" xmlns="http://www.w3.org/2000/svg"><path d="m16.2294 29.9556-4.1755-4.0821a6.4711 6.4711 0 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<dd class="cmp-contentfragment__element-value"> <h2 class="typography-headline">App Store a soukromí</h2> </dd> <div> <div class="cmp-contentfragment__element cmp-contentfragment__element--summary"> <dt class="cmp-contentfragment__element-label"></dt> <dd class="cmp-contentfragment__element-value"> <p class="typography-intro large-8 medium-10 small-12 center"> <div class="row large-10 large-offset-1 small-12 small-offset-0 sosumi">Informace o hledání, prohlížení, nákupech a skóre důvěryhodnosti zařízení můžeme použít k individuálnímu přizpůsobení prostředí, posílání oznámení včetně marketingu společnosti Apple, zlepšování obchodu a k bránění podvodům.<br /> <br /></div><p class="typography-intro large-8 medium-10 small-12 center">App Store chrání vaše osobní údaje a ponechává vám kontrolu nad tím, co sdílíte.<br /><br /><br /></p><p style="text-align: center;"><img alt="Privacy Icon" src="https://www.apple.com/legal/images/icon_dataprivacy_2x.png" width="70" align="center" /><br /></p> </p> </dd> </div> </div> </section> <div class="cmp-contentfragment__element cmp-contentfragment__element--content"> <dt class="cmp-contentfragment__element-label"></dt> <dd class="cmp-contentfragment__element-value"> <section class="section"> <div class="section-content"> <div class="row top-padding bottom-padding large-10 large-offset-1 small-12 small-offset-0"><ul><li>Abychom vám mohli poskytnout obsah, který chcete koupit, stáhnout nebo aktualizovat prostřednictvím App Storu a ostatních online obchodů Apple včetně iTunes Storu a Knihkupectví, musíme shromažďovat některé vaše osobní údaje.</li><li>Informace o vašem účtu, nákupech a stahování v obchodech využíváme také v reklamní nabídce, abychom vám v aplikacích App Store, Apple News a Akcie, pokud jsou ve vaší oblasti k dispozici, předkládali reklamy, které pro vás budou zajímavé. U těchto reklam máte níže popsané možnosti volby.</li><li>Na základě informací o vašich nákupech, stahování a dalších aktivitách v obchodech pro vás připravujeme individuálně přizpůsobené funkce, nabízíme vám osobní doporučení a posíláme vám oznámení, mimo jiné i marketingová oznámení společnosti Apple. Využívání dat k těmto účelům můžete níže popsaným postupem odmítnout.</li><li>Snažíme se identifikovat podvody a předcházet jim. Když se pokusíte něco si koupit, vypočítáme na vašem zařízení skóre důvěryhodnosti zařízení. Při výpočtu vycházíme z toho, jak zařízení používáte, mimo jiné, kolik jste na něm uskutečnili telefonních hovorů a kolik e‑mailů jste přijali a odeslali. Odesílaná data jsou sestavena tak, aby z nich společnost Apple nemohla zjistit žádné konkrétní hodnoty z vašeho zařízení. Skóre zůstávají po pevně stanovenou dobu uložená na našich serverech.</li><li>Informace o vašem pohybu, nákupech, hledání a stahování nám pomáhají zjistit, co bychom v obchodech měli vylepšit. Tyto záznamy se můžou ukládat společně s IP adresami, náhodnými jedinečnými identifikátory (jsou‑li vygenerovány) a účtem Apple, pokud se k App Storu nebo jinému online obchodu Apple přihlásíte.</li></ul><p>Poskytování služeb obchodů</p><p>K poskytování služeb a funkcí v App Storu a dalších online obchodech Apple využíváme vaše osobní údaje. Mezi tyto údaje patří například informace o vašem účtu a platební údaje, k nimž můžete přistupovat a měnit je v nastavení, a historie vašich nákupů.</p><p>Vaše osobní údaje můžeme využívat také k poskytování některých služeb, které si vyžádáte, například k vyřizování žádostí o vrácení peněz. Může přitom jít jak o žádosti, které jste společnosti Apple zaslali přímo, tak o žádosti zaslané prostřednictvím vývojářů aplikací. S vaším svolením můžou vývojáři poskytnout společnosti Apple určité osobní údaje usnadňující zpracování žádostí o vrácení peněz, například informaci o tom, zda jste zakoupenou položku použili.</p><p>Stáhnete‑li si aplikaci z App Storu nebo ji nainstalujete na Apple Watch, Apple společně s vaším účtem Apple uloží identifikační údaje, jako je ID hardwaru zařízení a jeho IP adresa.</p><p>Zlepšování obchodů</p><p>Za účelem vylepšování uživatelského prostředí App Storu a dalších online obchodů Apple shromažďujeme informace o tom, jak tyto obchody využíváte, mimo jiné o tom, kdy jste App Store otevřeli a zavřeli, jaký obsah jste hledali, jaký obsah jste si prohlédli a stáhli, a také o vašich interakcích s push oznámeními a odznaky App Storu a se zprávami z App Storu v aplikacích. Kromě toho shromažďujeme informace o vašem zařízení, jako je například typ zařízení, verze operačního systému nebo množství volného místa na zařízení. Získané informace můžeme využívat následujícími způsoby:</p><ul><li>K nabízení často hledaných položek a individuálních doporučení, například dalších her, které by se vám mohly líbit</li><li>K posuzování, zda je možné požadovaný obsah stáhnout</li><li>Ke zjišťování obecných trendů ve využívání úložiště zařízení a také toho, zda je zařízení připojené přes Wi‑Fi nebo mobilní síť</li></ul><p>Dále pak můžeme využívat vaše hodnocení a recenze aplikací v App Storu a vaše vyhledávací dotazy k vylepšování modelů, které zajišťují fungování App Storu. Kupříkladu recenze aplikací a agregované vyhledávací dotazy od vás i dalších uživatelů App Storu slouží k poskytování souhrnů recenzí a k dolaďování vyhledávacího modelu App Storu.</p><p>Individuální přizpůsobení obchodů</p><p>Abychom vám pomohli najít obsah, který je pro vás nejzajímavější, využíváme vaše interakce s App Storem. Obsah, o kterém se domníváme, že by vás mohl zajímat, doporučujeme například na základě toho, co jste v App Storu v nedávné době hledali, prohlíželi, stahovali, aktualizovali nebo recenzovali. Využíváme také historii vašich nákupů včetně nákupů v aplikacích, předplatného a platebních metod společně s informacemi o účtu odvozenými z vašeho účtu Apple, například jaká zařízení používáte nebo nově aktivujete. Abychom vám mohli nabízet lepší návrhy, využíváme také agregované informace o spouštění, instalaci a mazání aplikací od uživatelů, kteří se rozhodli se společností Apple sdílet analytická data a agregované údaje o hodnocení aplikací. App Store používá k vylepšení našich doporučení místní zpracování přímo na zařízení. Díky datům o využívání aplikací uloženým na vašem zařízení – například o často otevíraných aplikacích, času stráveném používáním určitých aplikací a instalacích a odinstalacích aplikací – vám může App Store navrhovat aplikace a události v aplikacích, které jsou pro vás relevantnější. K údajům, které společnost Apple o vašem využívání obchodů získává, patří také informace o přizpůsobeném obsahu, na který jste klepli a prohlédli si ho.</p><p>Funkce přizpůsobení v App Storu, Apple Books, iTunes Storu, aplikacích TV a Podcasty a v předplacených službách Apple můžete deaktivovat vypnutím volby Osobní doporučení u vašeho účtu Apple. V systémech iOS, iPadOS a visionOS otevřete Nastavení > [vaše jméno] > Média a nákupy > Zobrazit účet a klepnutím vypněte volbu Osobní doporučení. Údaje o používání aplikací zaznamenané ve vašem zařízení za účelem osobního přizpůsobení můžete na iOS a iPadOS zařízeních vymazat klepnutím na volbu „Vymazat údaje o používání aplikací“ v Nastavení > App Store > Osobní doporučení. Data zaznamenaná v zařízení se tím nesmažou, ale veškeré údaje, které byly v zařízení zaznamenané v okamžiku, kdy jste údaje o používání aplikací vymazali, přestanou být využívány k osobnímu přizpůsobení. Funkce osobního přizpůsobení App Storu budou pracovat s novými daty zaznamenanými poté, co jste historii údajů o používání aplikací vymazali.</p><p>Komunikace s vámi</p><p>Apple může použít informace o vašem účtu, například o vlastněných produktech Apple a předplacených službách Apple, k zasílání informací o App Storu a dalších produktech Apple, a o službách a nabídkách, které by vás mohly zajímat. Apple také může použít informace o vaší aktivitě v App Storu k zasílání informací o nových funkcích, obsahu a nabídkách dostupných v App Storu.</p><p>Obchodní e‑maily<br>Pokud poskytnete svolení k zasílání obchodních e‑mailů, můžete dostávat marketingová sdělení prostřednictvím e‑mailové komunikace. Své předvolby pro e‑maily můžete změnit a příjem těchto e‑mailů můžete odhlásit na stránce <a href="http://account.apple.com">account.apple.com</a>, na iOS, iPadOS a visionOS zařízeních pak také v Nastavení > [vaše jméno] > Osobní údaje > Předvolby komunikace.</p><p>Push oznámení<br>Obchodní sdělení můžete dostávat také prostřednictvím push oznámení. Chcete‑li na iOS, iPadOS nebo visionOS zařízení změnit předvolby oznámení nebo se od zasílání oznámení odhlásit, přejděte do Nastavení > Oznámení > App Store.<br> <br>Reklamy</p><p>Reklama zprostředkovaná společností Apple pomáhá uživatelům objevovat aplikace, produkty a služby v aplikacích App Store, Apple News a Akcie. K zajištění relevantnosti reklam využíváme informace o vašem zařízení, účtu, nákupech a o předplacených a dříve stažených položkách. V App Storu můžeme k poskytování osobně zacílených reklam využívat také údaje o kontextu, k nimž patří dotazy, které zadáte při hledání, a informace o stránce, kterou si prohlížíte, nebo o aplikaci, kterou stahujete. Uživatele sdružujeme do skupin (tzv. segmentů) sdílejících podobné charakteristiky a tyto skupiny pak využíváme k poskytování cílených reklam. K zařazení do segmentů slouží informace o vás a vytvořené segmenty určují složení reklam, které se vám budou zobrazovat. Aby bylo ochráněno vaše soukromí, jste zařazováni do segmentů tvořených minimálně 5 000 osobami a cílené reklamy jsou zobrazovány teprve tehdy, když tento počet osob splňuje cílová kritéria. Informace, podle nichž pro vás vybíráme relevantní reklamy, jsou propojeny s náhodnými identifikátory, nikoli s vaším účtem Apple.</p><p>Když z několika pro vás vhodných reklam vybíráme reklamu, která se má v App Storu zobrazit jako nejrelevantnější s ohledem na vaše zájmy, můžeme využívat některé z výše uvedených informací a také vaši aktivitu při hledání a procházení v App Storu. Informace o aktivitě při procházení App Storu zahrnují například obsah a aplikace, na které jste při procházení App Storu klepli nebo které jste zobrazovali nejčastěji. Tyto informace jsou následně propojeny s informacemi o dalších uživatelích, takže vás není možné identifikovat. K výběru reklamy, která se má zobrazit, můžeme také využít údaje uložené ve vašem zařízení, například informace o často otvíraných aplikacích. Tyto údaje zpracujeme přímo na zařízení. Reklamní platforma společnosti Apple dostává informace o reklamách, na které klepnete a zobrazíte je, v podobě náhodného identifikátoru, který není propojený s vaším účtem Apple.</p><p>Pokud App Storu povolíte přístup ke své poloze, může být vaše přibližná poloha využita k poskytování geograficky cílené reklamy v App Storu. Od používání funkcí založených na poloze se můžete na iOS, iPadOS a visionOS zařízeních kdykoli odhlásit tak, že přejdete do Nastavení > Soukromí a zabezpečení > Polohové služby > App Store a potom klepnete na volbu Nikdy.</p><p>Pokud máte zapnutou volbu Osobní reklama, reklamní platforma společnosti Apple může využívat vaše informace k výběru reklam, které jsou pro vás relevantnější. Pokud nechcete, aby vám reklamní platforma společnosti Apple poskytovala reklamy zacílené na vaše zájmy, můžete volbu Osobní reklama vypnout. Vypnutím této volby zabráníte společnosti Apple ve využívání vašich informací k poskytování cílených reklam. Počet reklam, které uvidíte, tím nemusí klesnout, ale mohou pro vás být méně zajímavé.</p><p>Další informace o reklamní platformě Apple a soukromí najdete na <a href="http://www.apple.com/legal/privacy/data/cs/apple-advertising">www.apple.com/legal/privacy/data/cs/apple-advertising</a>.</p><p>Postup odhlášení od zájmově zacílených reklam v aplikacích App Store, Apple News a Akcie je popsán v článku <a href="http://support.apple.com/105131">support.apple.com/105131</a>.</p><p>Sdílení s třetími stranami</p><p>Svým strategickým partnerům, kteří se společností Apple spolupracují při poskytování jejích produktů a služeb, pomáhají jí se zákaznickým marketingem nebo jejím jménem prodávají reklamu, která se zobrazuje v App Storu, Apple News a aplikaci Akcie, jsme povinni poskytovat některé informace, které nemají charakter osobních údajů. Můžeme s nimi sdílet například informace neosobní povahy o obsahu, který jste si koupili, abychom jim umožnili posuzovat úspěšnost jejich autorských děl, plnit požadavky související s vyplácením honorářů a účetnictvím a zlepšovat jejich produkty a služby.</p><p>S vývojáři můžeme sdílet informace, které jim pomáhají provozovat a vylepšovat jejich aplikace. Vývojáři mají přístup k údajům o využívání svých aplikací uživateli, kteří k poskytování těchto údajů udělili souhlas. Vidí je ve formě agregovaných dat pro skupiny uživatelů s podobnými charakteristikami nebo chováním, přičemž data nesmějí pocházet ze skupin tvořených méně než pěti uživateli. Vývojáři mají přístup k dokladům o nákupech a vracení svých produktů a služeb v App Storu. Doklady o nákupech neobsahují osobní údaje, vývojáři se je však můžou pokusit přiřadit k vašim osobním údajům, které získali v rámci vašeho používání a stahování jejich aplikací, pokud jste jim takové údaje poskytli.</p><p>Pokud v aplikaci nezávislého vývojáře zakoupíte předplatné, vytvoříme pro vás ID předplatitele, které je vždy jedinečné pro konkrétní kombinaci předplatitele a vývojáře nebo vydavatele. ID předplatitele používáme k poskytování zpráv vývojářům. Tyto zprávy obsahují informace o zakoupeném předplatném a zemi nebo oblasti trvalého pobytu. Poskytnuté informace vývojářům pomáhají vyhodnotit výkonnost předplatitelských služeb. Pokud u některého vývojáře zrušíte předplatné veškerého obsahu a už ho neobnovíte, ID předplatitele se po 180 dnech resetuje.<br> <br>Zakoupíte‑li v některých oblastech digitální zboží nebo služby pro určitou aplikaci externě, tzn. mimo systém společnosti Apple pro placení v aplikacích, vývojář aplikace poskytne společnosti Apple informace o nákupu zahrnující údaje o zaplacené částce a zakoupeném zboží. Společnost Apple tyto informace využívá pro účely účetnictví, vykazování a analýzy. Nepropojuje je s vaším účtem Apple.</p><p>V případě, že dojde k automatickému stažení interního obsahu aplikace od jejího vývojáře, vývojář navíc před prvním otevřením aplikace uvidí IP adresu vašeho zařízení. Způsob, jakým vývojář aplikace s vaší IP adresou nakládá, se řídí jeho zásadami ochrany soukromí. Chcete‑li automatické stahování obsahu od vývojářů před prvním otevřením aplikací vypnout, otevřete Nastavení > App Store a klepnutím vypněte volbu Obsah v aplikacích.</p><p>Právní základ uplatňovaný při zpracování osobních údajů</p><p>Vaše osobní údaje v App Storu zpracováváme obecně pro potřeby plnění vaší smlouvy se společností Apple, v rozsahu nutném pro poskytování služby a za účelem dodržování našich zákonných povinností. V případech, kdy je vhodným právním základem souhlas, o něj žádáme v souladu s platnými místními zákony.</p><p>Tam, kde to platné místní zákony umožňují, zpracováváme osobní údaje v rozsahu nezbytném pro naplnění našich oprávněných zájmů a oprávněných zájmů třetích stran, a to za následujícími účely:</p><ul><li>Zobrazovat relevantní obsah, posoudit, zda je ve vašem zařízení dostatek místa pro stažení požadovaného obsahu, a umožnit automatické stahování aktualizovaného obsahu</li><li>Pomáhat s vylepšováním a optimalizací App Storu pro vás i další uživatele</li><li>Posílat vám e‑maily a push oznámení s nabídkami, které by vás mohly zajímat, a vytvářet zájmové segmenty, na jejichž základě pro vás vybíráme reklamy v App Storu, Apple News a aplikaci Akcie</li><li>Zpracovávat žádosti o vrácení peněz</li><li>Poskytovat vývojářům výkazy nákupů v jejich aplikacích</li><li>Bránit podvodům a jiným škodlivým aktivitám</li></ul><p>Využíváme přitom následující data:</p><ul><li>Informace o vašem využívání aplikace App Store, například o vašich interakcích s obsahem, který hledáte, zobrazujete, stahujete a kupujete, a také s oznámeními a zprávami App Storu a oznámeními a zprávami v aplikacích</li><li>Podrobnosti o vašem zařízení a účtu</li><li>Vaši IP adresu</li><li>Skóre důvěryhodnosti zařízení</li></ul><p>Uchovávání dat</p><p>Osobní údaje přidružené k vašim nákupům a stahování v App Storu a v dalších online obchodech Apple uchováváme po dobu stanovenou platnými zákony o finanční evidenci, které se v různých oblastech liší. U většiny zákazníků je vyžadováno uchování dat po dobu nejméně 10 let. V některých oblastech, například v Číně, může tato doba činit 30 let. Udržujeme rovněž záznamy o obsahu, který jste zakoupili a stáhli, a to nejméně tak dlouho, dokud u nás máte zřízený účet, abychom vám umožnili stáhnout si tento obsah znovu v souladu s platnou verzí našich podmínek. Jiné informace, například o aktivitách při procházení webů a hledání, uchováváme kratší dobu. Konkrétní délka této doby se odvíjí od příslušných zákonných požadavků na uchovávání dat a od specifických případů obchodního využití. Některé informace, například o nákupech, avšak bez podrobných údajů o uložených kartách, však mohou být uchovávány ve formě obchodních záznamů i poté, co svůj účet zrušíte nebo přestanete App Store používat.</p><p>Když použijete platební kartu, společnost Apple může uchovávat a automaticky aktualizovat vaše číslo karty a fakturační údaje pro budoucí nákupy, opakované transakce a další vámi autorizované účely. Tyto údaje může získat od vaší finanční instituce nebo platební sítě a využívat je také k zabraňování podvodům a k ověřování.</p><p>Prevence podvodů a jiných škodlivých aktivit</p><p>Některé osobní údaje shromažďujeme také za účelem předcházení podvodům a jiným škodlivým aktivitám v App Storu a ostatních online obchodech Apple a v dalších aplikacích a službách společnosti Apple. K těmto údajům patří informace o zařízení, například jeho typ a verze softwaru, polohové údaje (stanovené přibližně přiřazením IP adresy vašeho internetového připojení k zeměpisné oblasti, je‑li k dispozici), historie stahování a nákupů, hledání a další záznamy o interakci s obchody.</p><p>Když zahájíte platbu za nákup nebo pokud je některé předplatné nastavené na automatické prodlužování, Apple může při zpracování vašeho požadavku použít informace o historii svých obchodních vztahů s vámi a na jejich základě se rozhodnout, jestli vám produkt nebo službu poskytne ještě před autorizací platby u partnerské platební společnosti.</p><p>Když se pokusíte něco si koupit, také na vašem zařízení vypočítáme skóre důvěryhodnosti zařízení. Při výpočtu vycházíme z toho, jak zařízení používáte, mimo jiné kolik jste na něm uskutečnili telefonních hovorů a kolik e‑mailů jste přijali a odeslali. Odesílaná data jsou sestavena tak, aby z nich společnost Apple nemohla zjistit žádné konkrétní zdrojové hodnoty z vašeho zařízení. Skóre se na předem stanovenou dobu uloží na naše servery.</p><p>Společnost Apple bude se shromážděnými informacemi za všech okolností nakládat v souladu se svými zásadami ochrany osobních údajů, jejichž znění najdete na adrese <a href="http://www.apple.com/cz/privacy">www.apple.com/cz/privacy</a>.</p><p>Datum zveřejnění: 6. listopadu 2024</p></div> </div> </section> </dd> </div> </dl> </div> </div> </main> <footer id="ac-globalfooter" class="no-js " lang="en-US" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="https://www.apple.com" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span 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