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class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 2.361 0 1.495.674 2.362 1.87 2.362 1.195 0 1.869-.867 1.869-2.362zm-4.782 0c0-2.033 1.114-3.269 2.913-3.269 1.798 0 2.912 1.236 2.912 3.269 0 2.028-1.114 3.27-2.912 3.27-1.799 0-2.913-1.242-2.913-3.27zm-6.636-5.666h1.008v3.504h.093c.317-.697.979-1.107 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globalnav-submenu-trigger-link globalnav-link-vision"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" width="34" height="44" viewBox="0 0 34 44"><path 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2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/welcome/siri_gradient_endframe__fy23khxzipea_small.png, /v/imac/q/images/overview/welcome/siri_gradient_endframe__fy23khxzipea_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/welcome/siri_gradient_endframe__fy23khxzipea_medium.png, /v/imac/q/images/overview/welcome/siri_gradient_endframe__fy23khxzipea_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/welcome/siri_gradient_endframe__fy23khxzipea_large.png, /v/imac/q/images/overview/welcome/siri_gradient_endframe__fy23khxzipea_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/welcome/siri_gradient_endframe__fy23khxzipea_large.png" alt > </picture> </noscript> <p class="typography-label apple-intelligence-text">Hello, Apple Intelligence.</p> </div> <div class="base-marquee link-marquee"> <a href="/uk/shop/goto/buy_mac/imac" data-analytics-title="buy - imac" aria-label="Buy, iMac" class="button detail-ctas-link"> Buy </a> </div> <div class="base-marquee bottom-marquee"> <div class="marquee marquee-pricing"> <div class="viewport-content"> <div class="marquee-detail typography-detail"> <div class="detail-pricing"> <p class="pricing-product"><span class="product-persistent"><span data-pricing-product="imac" data-product-template="${price.display.from}"></span></span> </p> </div> </div> </div> </div> <div class="marquee marquee-milestone-cta"> <div class="viewport-content"> <div class="marquee-detail typography-detail"> Apple Intelligence coming in December<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup> </div> </div> </div> </div> </div> </section> <section id="mobile-video-link" class="section section-highlights" data-anim-scroll-group="Highlights" data-analytics-section-engagement="name:highlights" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Get the highlights.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-watch-the-announcement" data-staggered-item> <a href="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/films/announcement/imac-announcement-tpl-us-2024_16x9.m3u8" data-analytics-title="watch the announcement - imac" aria-label="Watch the announcement, iMac" id="film-imac" class="icon-wrapper section-header-cta-link" data-films-modal-link role="button" aria-label="Watch the announcement, iMac" data-analytics-id="film-imac"><span class="icon-copy">Watch the announcement</span><span class="icon icon-after icon-playcircle"></span></a><span class="footnote footnote-supglyph"><a href="#footnote-*" aria-label="Footnote * symbol" data-modal-close>*</a></span> </li> <li class="section-header-cta-item section-header-cta-item-watch-in-asl" data-staggered-item> <a href="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/films/announcement-asl/imac-announcement-asl-tpl-us-2024_16x9.m3u8" data-analytics-title="watch in asl - imac" aria-label="Watch in ASL, iMac" id="film-imac-asl" class="icon-wrapper section-header-cta-link" data-films-modal-link role="button" aria-label="Watch in ASL, iMac" data-analytics-id="film-imac-asl"><span class="icon-copy">Watch in ASL</span><span class="icon icon-after icon-playcircle"></span></a> </li> </ul> </div> </header> </div> <div class="media-card-gallery-content media-card-set paused " id="media-card-gallery" data-component-list="MediaCardGallery" data-analytics-gallery-id="highlights gallery" data-preload-strategy="keyframe, prior-section" data-media-card-gallery> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-media-card-gallery " id="aap-media-card-gallery" data-aap-type="media-card-gallery" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 60a0h&quot;, &quot;end&quot;: &quot;a1b - 75vh&quot;, &quot;anchors&quot;: [&quot;[data-media-card-gallery]&quot;, &quot;section:has([data-media-card-gallery])&quot;]}" data-aap-name="media-card-gallery" data-aap-enabled="true"> <div class="all-access-pass__background play-pause-button-wrapper"> <button class="play-pause-button all-access-pass__play-pause-button aap-media-card-gallery__button" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 100vh + a0h + var(--global-section-aap-padding) * .5&quot;, &quot;anchors&quot;: [&quot;[data-media-card-gallery]&quot;], &quot;focus-delay&quot;: &quot;true&quot;, &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="media-card-gallery-focusable" data-analytics-intrapage-link data-analytics-title-pause="pause highlights gallery" data-analytics-click-pause="prop3:pause highlights gallery" data-aria-pause="Pause highlights gallery" data-analytics-title-play="play highlights gallery" data-analytics-click-play="prop3:play highlights gallery" data-aria-play="Play highlights gallery" data-analytics-title-replay="replay highlights gallery" data-analytics-click-replay="prop3:replay highlights gallery" data-aria-replay="Replay highlights gallery" aria-label="Play highlights gallery"> <span class="icons"> <svg class="icon-control icon-control-play-super svg-icon play-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m23.7555 36.6237c.4478 0 .8598-.1343 1.4241-.4568l10.9178-6.3322c.8598-.5016 1.3614-1.021 1.3614-1.8361 0-.8061-.5016-1.3255-1.3614-1.8271l-10.9178-6.3322c-.5643-.3314-.9762-.4657-1.4241-.4657-.9315 0-1.7555.7165-1.7555 1.9435v13.3629c0 1.227.824 1.9435 1.7555 1.9435z"></path> </svg> <svg class="icon-control icon-control-pause-super svg-icon pause-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 56 56"> <path d="m21.7334 36.67h2.5342c1.1483 0 1.7324-.5796 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10.25-10.25c0-1.1073-.8978-2.0052-2.0052-2.0052z"></path> </svg> </span> </button> </div> <div class="all-access-pass__background"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="dotnav" class="dotnav"> <ul role="tablist" class="dotnav-items" style="--dotnav-count: 5"> <li role="presentation" class="dotnav-item current aap-media-card-gallery__dotnav-item" style="--item-index: 0"> <a id="media-card-gallery-item-1-trigger" aria-label="Item 1 - Mac new colors" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 100vh + a0h + var(--global-section-aap-padding) * .5&quot;, &quot;anchors&quot;: [&quot;[data-media-card-gallery]&quot;], &quot;focus-delay&quot;: &quot;true&quot;}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link current" data-ac-gallery-trigger="media-card-gallery-item-1" href="#media-card-gallery-item-1"></a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 1"> <a id="media-card-gallery-item-2-trigger" aria-label="Item 2 - Apple Intelligence" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 100vh + a0h + var(--global-section-aap-padding) * .5&quot;, &quot;anchors&quot;: [&quot;[data-media-card-gallery]&quot;], &quot;focus-delay&quot;: &quot;true&quot;}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-2" href="#media-card-gallery-item-2"></a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 2"> <a id="media-card-gallery-item-3-trigger" aria-label="Item 3 - M4 chip" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 100vh + a0h + var(--global-section-aap-padding) * .5&quot;, &quot;anchors&quot;: [&quot;[data-media-card-gallery]&quot;], &quot;focus-delay&quot;: &quot;true&quot;}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-3" href="#media-card-gallery-item-3"></a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 3"> <a id="media-card-gallery-item-4-trigger" aria-label="Item 4 - iPhone Mirroring" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 100vh + a0h + var(--global-section-aap-padding) * .5&quot;, &quot;anchors&quot;: [&quot;[data-media-card-gallery]&quot;], &quot;focus-delay&quot;: &quot;true&quot;}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-4" href="#media-card-gallery-item-4"></a> </li> <li role="presentation" class="dotnav-item aap-media-card-gallery__dotnav-item" style="--item-index: 4"> <a id="media-card-gallery-item-5-trigger" aria-label="Item 5 - Camera" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 100vh + a0h + var(--global-section-aap-padding) * .5&quot;, &quot;anchors&quot;: [&quot;[data-media-card-gallery]&quot;], &quot;focus-delay&quot;: &quot;true&quot;}" data-focus-enabled-when="media-card-gallery-focusable" class="dotnav-link" data-ac-gallery-trigger="media-card-gallery-item-5" href="#media-card-gallery-item-5"></a> </li> </ul> </div> </div> </div> </div> </div> <div class="media-gallery-wrapper"> <div class="gallery media-gallery scroll-container" role="section"> <ul class="card-set grid card-set-full-bleed item-container" role="list" tabindex="-1"> <li class="card tile tile-rounded gallery-item media-gallery-item-1 media-gallery-item-design" id="media-card-gallery-item-1" role="listitem" data-ac-gallery-item="design" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/highlights-design/" data-analytics-gallery-item-id="design" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline><span>New vibrant colours.</span> <span>Strikingly thin design.</span> <span>It’s the world’s best all‑in‑one desktop.</span></p> </div> <figure class="media-container pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-1" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="Animation of an iMac with keyboard and mouse rotating and displaying all 7 color options"></video> <picture id="overview-highlights-highlights-design-1" class="overview-highlights-highlights-design positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_xlarge.jpg" onload="window.__lp?.(event)" alt="Acute angle view of an upright Purple iMac"> </picture> <noscript> <picture class="overview-highlights-highlights-design positioned-media-element pin-offset static hide"> <source srcset="/v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_small.jpg, /v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_medium.jpg, /v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_large.jpg, /v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_design__ffxdmsa45q62_xlarge.jpg" alt="Acute angle view of an upright Purple iMac" > </picture> </noscript> <picture id="overview-highlights-highlights-design-endframe-1" class="overview-highlights-highlights-design-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;no-enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-highlights-highlights-design-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_small.jpg, /v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_medium.jpg, /v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_large.jpg, /v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_design_endframe__cf4hroyqtgly_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-highlights-highlights-design-startframe-1" class="overview-highlights-highlights-design-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;no-enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-highlights-highlights-design-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_small.jpg, /v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_medium.jpg, /v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_large.jpg, /v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_design_startframe__bmukq6poy02u_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-2 media-gallery-item-apple-intelligence" id="media-card-gallery-item-2" role="listitem" data-ac-gallery-item="apple-intelligence" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/highlights-apple-intelligence/" data-analytics-gallery-item-id="apple intelligence" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline><span>Built for Apple Intelligence.</span> <span>Personal, private, powerful.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></span></p> </div> <figure class="media-container pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-2" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="iMac screen. Writing Tools feature demonstration. The iMac screen shows the Mail app. The user’s initial email draft transforms into a more professional version using the Professional Tone option"></video> <picture id="overview-highlights-highlights-apple-intelligence-1" class="overview-highlights-highlights-apple-intelligence positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_xlarge.jpg" onload="window.__lp?.(event)" alt="iMac screen displaying Mail app with Writing Tools feature. An email draft is highlighted, and the ‘Professional Tone’ option is shown next to it"> </picture> <noscript> <picture class="overview-highlights-highlights-apple-intelligence positioned-media-element pin-offset static hide"> <source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_small.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_medium.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_large.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_apple_intelligence__t5iqczzc90y2_xlarge.jpg" alt="iMac screen displaying Mail app with Writing Tools feature. An email draft is highlighted, and the ‘Professional Tone’ option is shown next to it" > </picture> </noscript> <picture id="overview-highlights-highlights-apple-intelligence-endframe-1" class="overview-highlights-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;no-enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-highlights-highlights-apple-intelligence-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_small.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_medium.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_large.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_endframe__bp1osz1ku4eq_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-highlights-highlights-apple-intelligence-startframe-1" class="overview-highlights-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;no-enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-highlights-highlights-apple-intelligence-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_small.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_medium.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_large.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_apple_intelligence_startframe__kc16i6fghteu_xlarge.jpg" alt > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-3 media-gallery-item-mx-chip" id="media-card-gallery-item-3" role="listitem" data-ac-gallery-item="mx-chip" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="mx chip" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline>M4 chip. <br />Zip through tasks with flying colours.</p> </div> <figure class="media-container pin-center" role="group"> <picture id="overview-highlights-highlights-mx-1" class="overview-highlights-highlights-mx positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_xlarge.jpg" onload="window.__lp?.(event)" alt="Yellow iMac. Screen shows Freeform, Discord and FaceTime apps used together for a Fantasy Tabletop Role-Playing game session"> </picture> <noscript> <picture class="overview-highlights-highlights-mx positioned-media-element pin-offset static"> <source srcset="/v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_small.jpg, /v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_medium.jpg, /v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_large.jpg, /v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_mx__d0mgmbch6iye_xlarge.jpg" alt="Yellow iMac. Screen shows Freeform, Discord and FaceTime apps used together for a Fantasy Tabletop Role-Playing game session" > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-4 media-gallery-item-iphone-mirroring" id="media-card-gallery-item-4" role="listitem" data-ac-gallery-item="iphone-mirroring" data-media-type="static" tabindex="-1" data-analytics-gallery-item-id="iphone mirroring" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline><span>iPhone Mirroring.</span> <span>Use your phone on the big screen.</span></p> </div> <figure class="media-container pin-center" role="group"> <picture id="overview-highlights-highlights-iphone-mirroring-1" class="overview-highlights-highlights-iphone-mirroring positioned-media-element pin-offset static" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_xlarge.jpg" onload="window.__lp?.(event)" alt="iPhone Mirroring feature demonstration. iPhone screen displaying Wordle game mirrored and controlled on iMac, with the Calendar app alongside it"> </picture> <noscript> <picture class="overview-highlights-highlights-iphone-mirroring positioned-media-element pin-offset static"> <source srcset="/v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_small.jpg, /v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_medium.jpg, /v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_large.jpg, /v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_iphone_mirroring__csp4p3buh7au_xlarge.jpg" alt="iPhone Mirroring feature demonstration. iPhone screen displaying Wordle game mirrored and controlled on iMac, with the Calendar app alongside it" > </picture> </noscript> </figure> </li> <li class="card tile tile-rounded gallery-item media-gallery-item-5 media-gallery-item-center-stage" id="media-card-gallery-item-5" role="listitem" data-ac-gallery-item="center-stage" data-media-type="video" tabindex="-1" data-media-argument="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/highlights-center-stage/" data-analytics-gallery-item-id="center stage" data-staggered-item> <div class="caption-container"> <p class="caption pin-offset typography-media-card-gallery-headline" data-headline><span>12MP Center Stage camera. Keeps you front and centre.</span></p> </div> <figure class="media-container pin-center" role="group"> <video class="positioned-media-element pin-offset media" id="media-card-gallery-video-5" preload="none" src="" playsinline muted data-inline-media role="img" aria-label="12MP Center Stage camera demo. 2 parents on video call. A child enters performing a magic trick, and the camera automatically widens to include all three"></video> <picture id="overview-highlights-highlights-center-stage-endframe-1" class="overview-highlights-highlights-center-stage-endframe positioned-media-element pin-offset static hide" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge.jpg" onload="window.__lp?.(event)" alt="2 parents and their child on a video call."> </picture> <noscript> <picture class="overview-highlights-highlights-center-stage-endframe positioned-media-element pin-offset static hide"> <source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_small.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_medium.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_large.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge.jpg" alt="2 parents and their child on a video call." > </picture> </noscript> <picture id="overview-highlights-highlights-center-stage-endframe-2" class="overview-highlights-highlights-center-stage-endframe positioned-media-element pin-offset endframe" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;no-enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-highlights-highlights-center-stage-endframe positioned-media-element pin-offset endframe"> <source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_small.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_medium.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_large.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_center-stage_endframe__bklqhm9t7g2u_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-highlights-highlights-center-stage-startframe-1" class="overview-highlights-highlights-center-stage-startframe positioned-media-element pin-offset startframe show" data-lazy data-download-area-keyframe='{&quot;anchors&quot;:[&quot;[data-media-card-gallery]&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;,&quot;disabledWhen&quot;: &quot;no-enhanced&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-highlights-highlights-center-stage-startframe positioned-media-element pin-offset startframe show"> <source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_xsmall.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_small.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_medium.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_large.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_xlarge.jpg, /v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/highlights/highlights_center-stage_startframe__849fqt3pwyaa_xlarge.jpg" alt > </picture> </noscript> </figure> </li> </ul> </div> </div> </div> </section> <section class="section section-closer-look no-pad-top" data-anim-scroll-group="Closer Look" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-closer-look"]}' data-analytics-section-engagement="name:closer look gallery" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Take a closer look.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-ar-real-time" data-staggered-item> <span id=productARLinkAAP data-component-list="ArLink" class="ar-link typography-tout-reduced section-header-cta-link"><a class="icon icon-arkit icon-after" rel="ar" href="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/ar/imac-with-accessories-blue.usdz" data-url-root="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8" data-url-product="ar" data-url-option-map="{ &quot;blue&quot;: { &quot;model&quot;: &quot;imac-with-accessories-blue.usdz&quot;, &quot;acaClick&quot;: &quot;prop3:view imac in all colors in your space&quot;, &quot;acaTitle&quot;: &quot;view imac in all colors in your space&quot;, &quot;ariaLabel&quot;: &quot;View iMac in blue with matching keyboard and mouse&quot; }, &quot;purple&quot;: { &quot;model&quot;: &quot;imac-with-accessories-purple.usdz&quot;, &quot;acaClick&quot;: &quot;prop3:view imac in all colors in your space&quot;, &quot;acaTitle&quot;: &quot;view imac in all colors in your space&quot;, &quot;ariaLabel&quot;: &quot;View iMac in purple with matching keyboard and mouse&quot; }, &quot;pink&quot;: { &quot;model&quot;: &quot;imac-with-accessories-pink.usdz&quot;, &quot;acaClick&quot;: &quot;prop3:view imac in all colors in your space&quot;, &quot;acaTitle&quot;: &quot;view imac in all colors in your space&quot;, &quot;ariaLabel&quot;: &quot;View iMac in pink with matching keyboard and mouse&quot; }, &quot;orange&quot;: { &quot;model&quot;: &quot;imac-with-accessories-orange.usdz&quot;, &quot;acaClick&quot;: &quot;prop3:view imac in all colors in your space&quot;, &quot;acaTitle&quot;: &quot;view imac in all colors in your space&quot;, &quot;ariaLabel&quot;: &quot;View iMac in orange with matching keyboard and mouse&quot; }, &quot;yellow&quot;: { &quot;model&quot;: &quot;imac-with-accessories-yellow.usdz&quot;, &quot;acaClick&quot;: &quot;prop3:view imac in all colors in your space&quot;, &quot;acaTitle&quot;: &quot;view imac in all colors in your space&quot;, &quot;ariaLabel&quot;: &quot;View iMac in yellow with matching keyboard and mouse&quot; }, &quot;green&quot;: { &quot;model&quot;: &quot;imac-with-accessories-green.usdz&quot;, &quot;acaClick&quot;: &quot;prop3:view imac in all colors in your space&quot;, &quot;acaTitle&quot;: &quot;view imac in all colors in your space&quot;, &quot;ariaLabel&quot;: &quot;View iMac in green with matching keyboard and mouse&quot; }, &quot;silver&quot;: { &quot;model&quot;: &quot;imac-with-accessories-silver.usdz&quot;, &quot;acaClick&quot;: &quot;prop3:view imac in all colors in your space&quot;, &quot;acaTitle&quot;: &quot;view imac in all colors in your space&quot;, &quot;ariaLabel&quot;: &quot;View iMac in silver with matching keyboard and mouse&quot; } }" data-analytics-title="view imac in all colors in your space" data-analytics-click="prop3:view imac in all colors in your space" aria-label="View iMac with matching keyboard and mouse" data-analytics-intrapage-link > <img /> <span>View in your space</span></a> </span> </li> </ul> </div> </header> </div> <div class="bento-gallery-wrapper media-card-set use-paddlenav" data-component-list="BentoGallery" data-aap-id='aap-bento-gallery-aap' data-ar-id='productARLinkAAP'> <div class="all-access-pass__container"> <div class="all-access-pass inactive aap-product-viewer " id="aap-bento-gallery-aap" data-aap-type="product-viewer" data-aap-level="1" data-aap-kf="{ &quot;start&quot;: &quot;a0t - 75vh&quot;, &quot;end&quot;: &quot;a0b - 75vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;] }" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="aap-product-viewer-label"> <span id='blue' class='aap-product-viewer-label-item active'>iMac in Blue</span> <span id='purple' class='aap-product-viewer-label-item '>iMac in Purple</span> <span id='pink' class='aap-product-viewer-label-item '>iMac in Pink</span> <span id='orange' class='aap-product-viewer-label-item '>iMac in Orange</span> <span id='yellow' class='aap-product-viewer-label-item '>iMac in Yellow</span> <span id='green' class='aap-product-viewer-label-item '>iMac in Green</span> <span id='silver' class='aap-product-viewer-label-item '>iMac in Silver</span> </div> <div class="colornav colornav-neutral viewer-colornav all-access-pass__background"> <ul class="colornav-items viewer-colornav-items" role="radiogroup" aria-label="Select iMac color"> <li class="colornav-item viewer-colornav-item" style="--color-index: 0"> <input id="aap-bento-gallery-aap-viewer-colornav-value-blue" type="radio" name="viewer-colornav-value-color-selector-aap-bento-gallery-aap" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ &quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;], &quot;tabindex&quot;: &quot;0&quot; }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-0" value="" data-index=0 data-viewer-value="blue" data-default-color="true" checked data-analytics-click="prop3:colornav selection - blue" data-analytics-title="colornav selection - blue" data-analytics-intrapage-link /> <label for="aap-bento-gallery-aap-viewer-colornav-value-blue" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-blue"> <span class="colornav-label viewer-colornav-label"> </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 1"> <input id="aap-bento-gallery-aap-viewer-colornav-value-purple" type="radio" name="viewer-colornav-value-color-selector-aap-bento-gallery-aap" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ &quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;], &quot;tabindex&quot;: &quot;0&quot; }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-1" value="" data-index=1 data-viewer-value="purple" data-analytics-click="prop3:colornav selection - purple" data-analytics-title="colornav selection - purple" data-analytics-intrapage-link /> <label for="aap-bento-gallery-aap-viewer-colornav-value-purple" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-purple"> <span class="colornav-label viewer-colornav-label"> </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 2"> <input id="aap-bento-gallery-aap-viewer-colornav-value-pink" type="radio" name="viewer-colornav-value-color-selector-aap-bento-gallery-aap" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ &quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;], &quot;tabindex&quot;: &quot;0&quot; }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-2" value="" data-index=2 data-viewer-value="pink" data-analytics-click="prop3:colornav selection - pink" data-analytics-title="colornav selection - pink" data-analytics-intrapage-link /> <label for="aap-bento-gallery-aap-viewer-colornav-value-pink" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-pink"> <span class="colornav-label viewer-colornav-label"> </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 3"> <input id="aap-bento-gallery-aap-viewer-colornav-value-orange" type="radio" name="viewer-colornav-value-color-selector-aap-bento-gallery-aap" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ &quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;], &quot;tabindex&quot;: &quot;0&quot; }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-3" value="" data-index=3 data-viewer-value="orange" data-analytics-click="prop3:colornav selection - orange" data-analytics-title="colornav selection - orange" data-analytics-intrapage-link /> <label for="aap-bento-gallery-aap-viewer-colornav-value-orange" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-orange"> <span class="colornav-label viewer-colornav-label"> </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 4"> <input id="aap-bento-gallery-aap-viewer-colornav-value-yellow" type="radio" name="viewer-colornav-value-color-selector-aap-bento-gallery-aap" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ &quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;], &quot;tabindex&quot;: &quot;0&quot; }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-4" value="" data-index=4 data-viewer-value="yellow" data-analytics-click="prop3:colornav selection - yellow" data-analytics-title="colornav selection - yellow" data-analytics-intrapage-link /> <label for="aap-bento-gallery-aap-viewer-colornav-value-yellow" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-yellow"> <span class="colornav-label viewer-colornav-label"> </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 5"> <input id="aap-bento-gallery-aap-viewer-colornav-value-green" type="radio" name="viewer-colornav-value-color-selector-aap-bento-gallery-aap" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ &quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;], &quot;tabindex&quot;: &quot;0&quot; }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-5" value="" data-index=5 data-viewer-value="green" data-analytics-click="prop3:colornav selection - green" data-analytics-title="colornav selection - green" data-analytics-intrapage-link /> <label for="aap-bento-gallery-aap-viewer-colornav-value-green" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-green"> <span class="colornav-label viewer-colornav-label"> </span> </span> </label> </li> <li class="colornav-item viewer-colornav-item" style="--color-index: 6"> <input id="aap-bento-gallery-aap-viewer-colornav-value-silver" type="radio" name="viewer-colornav-value-color-selector-aap-bento-gallery-aap" class="colornav-value viewer-ui-item viewer-colornav-value" autocomplete="off" data-input-type=color-selector data-input-id=color-selector data-focus-expression='{ &quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-closer-look&quot;], &quot;tabindex&quot;: &quot;0&quot; }' data-focus-enabled-when='enhanced' data-ac-gallery-trigger="my-cool-gallery-item-6" value="" data-index=6 data-viewer-value="silver" data-analytics-click="prop3:colornav selection - silver" data-analytics-title="colornav selection - silver" data-analytics-intrapage-link /> <label for="aap-bento-gallery-aap-viewer-colornav-value-silver" class="colornav-link viewer-colornav-link" aria-hidden="true"> <span class="colornav-swatch viewer-colornav-swatch viewer-colornav-swatch-silver"> <span class="colornav-label viewer-colornav-label"> </span> </span> </label> </li> </ul> </div> </div> </div> <div class="slide-gallery-container"> <div class="responsive-content responsive-container-anim-anchor"></div> <div id="closer-look-gallery-aap" data-analytics-gallery-id="closer look gallery" class="bento-gallery-slide-gallery with-paddlenav" data-focus-expression='{"expression": "t - 50vh + 50h"}'> <div class="scroll-container"> <ul class="item-container" role="list" aria-labelledby="bento-gallery-1"> <li id="closer-look-gallery-aap-item-1" class="gallery-item gallery-item-1" data-analytics-gallery-item-id="closer look gallery item 1" data-ac-gallery-item="slide-1" role="listitem"> <div class="bento-item" tabindex="-1" data-staggered-item> <div class="card tile tile-rounded bento-image-wrapper"> <picture id="overview-closer-look-colors-pf-blue-1" class="overview-closer-look-colors-pf-blue bento-image gallery-image-image-blue pin-center" data-lazy data-element-index='0' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_xlarge.jpg" onload="window.__lp?.(event)" alt="Front view of blue iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-pf-blue bento-image gallery-image-image-blue pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_small.jpg, /v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_large.jpg, /v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_blue__bshbmf5v5rki_xlarge.jpg" alt="Front view of blue iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-pf-purple-1" class="overview-closer-look-colors-pf-purple bento-image gallery-image-image-purple pin-center" data-lazy data-element-index='1' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_xlarge.jpg" onload="window.__lp?.(event)" alt="Front view of purple iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-pf-purple bento-image gallery-image-image-purple pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_small.jpg, /v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_large.jpg, /v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_purple__cyowkzb9ouaa_xlarge.jpg" alt="Front view of purple iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-pf-pink-1" class="overview-closer-look-colors-pf-pink bento-image gallery-image-image-pink pin-center" data-lazy data-element-index='2' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_xlarge.jpg" onload="window.__lp?.(event)" alt="Front view of pink iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-pf-pink bento-image gallery-image-image-pink pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_small.jpg, /v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_large.jpg, /v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_pink__dqtexhnsnm6a_xlarge.jpg" alt="Front view of pink iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-pf-orange-1" class="overview-closer-look-colors-pf-orange bento-image gallery-image-image-orange pin-center" data-lazy data-element-index='3' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_xlarge.jpg" onload="window.__lp?.(event)" alt="Front view of orange iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-pf-orange bento-image gallery-image-image-orange pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_small.jpg, /v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_large.jpg, /v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_orange__f89ippcfm62q_xlarge.jpg" alt="Front view of orange iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-pf-yellow-1" class="overview-closer-look-colors-pf-yellow bento-image gallery-image-image-yellow pin-center" data-lazy data-element-index='4' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_xlarge.jpg" onload="window.__lp?.(event)" alt="Front view of yellow iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-pf-yellow bento-image gallery-image-image-yellow pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_small.jpg, /v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_large.jpg, /v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_yellow__fhckfv6xx8yi_xlarge.jpg" alt="Front view of yellow iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-pf-green-1" class="overview-closer-look-colors-pf-green bento-image gallery-image-image-green pin-center" data-lazy data-element-index='5' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_xlarge.jpg" onload="window.__lp?.(event)" alt="Front view of green iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-pf-green bento-image gallery-image-image-green pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_small.jpg, /v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_large.jpg, /v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_green__g2nykdik58qe_xlarge.jpg" alt="Front view of green iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-pf-silver-1" class="overview-closer-look-colors-pf-silver bento-image gallery-image-image-silver pin-center" data-lazy data-element-index='6' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_xlarge.jpg" onload="window.__lp?.(event)" alt="Front view of silver iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-pf-silver bento-image gallery-image-image-silver pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_small.jpg, /v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_large.jpg, /v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pf_silver__ca050r3wnpsi_xlarge.jpg" alt="Front view of silver iMac with color-matching mouse and keyboard" > </picture> </noscript> </div> </div> </li> <li id="closer-look-gallery-aap-item-2" class="gallery-item gallery-item-2" data-analytics-gallery-item-id="closer look gallery item 2" data-ac-gallery-item="slide-2" role="listitem"> <div class="bento-item large-2col-33-66 small-2row-66-33" tabindex="-1" data-staggered-item> <div class="card tile tile-rounded bento-image-wrapper"> <picture id="overview-closer-look-colors-psl-blue-1" class="overview-closer-look-colors-psl-blue bento-image gallery-image-image-blue pin-center" data-lazy data-element-index='0' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_xlarge.jpg" onload="window.__lp?.(event)" alt="Side profile of blue iMac"> </picture> <noscript> <picture class="overview-closer-look-colors-psl-blue bento-image gallery-image-image-blue pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_small.jpg, /v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_medium.jpg, /v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_large.jpg, /v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_blue__fp89i7u3suuu_xlarge.jpg" alt="Side profile of blue iMac" > </picture> </noscript> <picture id="overview-closer-look-colors-psl-purple-1" class="overview-closer-look-colors-psl-purple bento-image gallery-image-image-purple pin-center" data-lazy data-element-index='1' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_xlarge.jpg" onload="window.__lp?.(event)" alt="Side profile of purple iMac"> </picture> <noscript> <picture class="overview-closer-look-colors-psl-purple bento-image gallery-image-image-purple pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_small.jpg, /v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_medium.jpg, /v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_large.jpg, /v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_purple__bz29daatsmb6_xlarge.jpg" alt="Side profile of purple iMac" > </picture> </noscript> <picture id="overview-closer-look-colors-psl-pink-1" class="overview-closer-look-colors-psl-pink bento-image gallery-image-image-pink pin-center" data-lazy data-element-index='2' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_xlarge.jpg" onload="window.__lp?.(event)" alt="Side profile of pink iMac"> </picture> <noscript> <picture class="overview-closer-look-colors-psl-pink bento-image gallery-image-image-pink pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_small.jpg, /v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_medium.jpg, /v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_large.jpg, /v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_pink__fnz347cs3fee_xlarge.jpg" alt="Side profile of pink iMac" > </picture> </noscript> <picture id="overview-closer-look-colors-psl-orange-1" class="overview-closer-look-colors-psl-orange bento-image gallery-image-image-orange pin-center" data-lazy data-element-index='3' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_xlarge.jpg" onload="window.__lp?.(event)" alt="Side profile of orange iMac"> </picture> <noscript> <picture class="overview-closer-look-colors-psl-orange bento-image gallery-image-image-orange pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_small.jpg, /v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_medium.jpg, /v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_large.jpg, /v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_orange__gkmu3eskw6my_xlarge.jpg" alt="Side profile of orange iMac" > </picture> </noscript> <picture id="overview-closer-look-colors-psl-yellow-1" class="overview-closer-look-colors-psl-yellow bento-image gallery-image-image-yellow pin-center" data-lazy data-element-index='4' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_xlarge.jpg" onload="window.__lp?.(event)" alt="Side profile of yellow iMac"> </picture> <noscript> <picture class="overview-closer-look-colors-psl-yellow bento-image gallery-image-image-yellow pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_small.jpg, /v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_medium.jpg, /v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_large.jpg, /v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_yellow__oiwflvwj3oyu_xlarge.jpg" alt="Side profile of yellow iMac" > </picture> </noscript> <picture id="overview-closer-look-colors-psl-green-1" class="overview-closer-look-colors-psl-green bento-image gallery-image-image-green pin-center" data-lazy data-element-index='5' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_xlarge.jpg" onload="window.__lp?.(event)" alt="Side profile of green iMac"> </picture> <noscript> <picture class="overview-closer-look-colors-psl-green bento-image gallery-image-image-green pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_small.jpg, /v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_medium.jpg, /v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_large.jpg, /v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_green__cota2mnqq4uq_xlarge.jpg" alt="Side profile of green iMac" > </picture> </noscript> <picture id="overview-closer-look-colors-psl-silver-1" class="overview-closer-look-colors-psl-silver bento-image gallery-image-image-silver pin-center" data-lazy data-element-index='6' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_xlarge.jpg" onload="window.__lp?.(event)" alt="Side profile of silver iMac"> </picture> <noscript> <picture class="overview-closer-look-colors-psl-silver bento-image gallery-image-image-silver pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_small.jpg, /v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_medium.jpg, /v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_large.jpg, /v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_psl_silver__gigooo0efoya_xlarge.jpg" alt="Side profile of silver iMac" > </picture> </noscript> </div> <div class="card tile tile-rounded bento-image-wrapper"> <picture id="overview-closer-look-colors-pb-blue-1" class="overview-closer-look-colors-pb-blue bento-image gallery-image-image-blue pin-center" data-lazy data-element-index='0' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_xlarge.jpg" onload="window.__lp?.(event)" alt="Rear view of blue iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-closer-look-colors-pb-blue bento-image gallery-image-image-blue pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_small.jpg, /v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_large.jpg, /v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_blue__etgx7sm36vqu_xlarge.jpg" alt="Rear view of blue iMac, highlighting 4 USB-C ports" > </picture> </noscript> <picture id="overview-closer-look-colors-pb-purple-1" class="overview-closer-look-colors-pb-purple bento-image gallery-image-image-purple pin-center" data-lazy data-element-index='1' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_xlarge.jpg" onload="window.__lp?.(event)" alt="Rear view of purple iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-closer-look-colors-pb-purple bento-image gallery-image-image-purple pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_small.jpg, /v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_large.jpg, /v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_purple__d12qargkap8i_xlarge.jpg" alt="Rear view of purple iMac, highlighting 4 USB-C ports" > </picture> </noscript> <picture id="overview-closer-look-colors-pb-pink-1" class="overview-closer-look-colors-pb-pink bento-image gallery-image-image-pink pin-center" data-lazy data-element-index='2' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_xlarge.jpg" onload="window.__lp?.(event)" alt="Rear view of pink iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-closer-look-colors-pb-pink bento-image gallery-image-image-pink pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_small.jpg, /v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_large.jpg, /v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_pink__w2b5tcjwg1ey_xlarge.jpg" alt="Rear view of pink iMac, highlighting 4 USB-C ports" > </picture> </noscript> <picture id="overview-closer-look-colors-pb-orange-1" class="overview-closer-look-colors-pb-orange bento-image gallery-image-image-orange pin-center" data-lazy data-element-index='3' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_xlarge.jpg" onload="window.__lp?.(event)" alt="Rear view of orange iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-closer-look-colors-pb-orange bento-image gallery-image-image-orange pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_small.jpg, /v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_large.jpg, /v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_orange__lyi6njdoheqi_xlarge.jpg" alt="Rear view of orange iMac, highlighting 4 USB-C ports" > </picture> </noscript> <picture id="overview-closer-look-colors-pb-yellow-1" class="overview-closer-look-colors-pb-yellow bento-image gallery-image-image-yellow pin-center" data-lazy data-element-index='4' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_xlarge.jpg" onload="window.__lp?.(event)" alt="Rear view of yellow iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-closer-look-colors-pb-yellow bento-image gallery-image-image-yellow pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_small.jpg, /v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_large.jpg, /v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_yellow__gigw6zwg1pua_xlarge.jpg" alt="Rear view of yellow iMac, highlighting 4 USB-C ports" > </picture> </noscript> <picture id="overview-closer-look-colors-pb-green-1" class="overview-closer-look-colors-pb-green bento-image gallery-image-image-green pin-center" data-lazy data-element-index='5' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_xlarge.jpg" onload="window.__lp?.(event)" alt="Rear view of green iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-closer-look-colors-pb-green bento-image gallery-image-image-green pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_small.jpg, /v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_large.jpg, /v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_green__b6yo4td9rgxe_xlarge.jpg" alt="Rear view of green iMac, highlighting 4 USB-C ports" > </picture> </noscript> <picture id="overview-closer-look-colors-pb-silver-1" class="overview-closer-look-colors-pb-silver bento-image gallery-image-image-silver pin-center" data-lazy data-element-index='6' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_xlarge.jpg" onload="window.__lp?.(event)" alt="Rear view of silver iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-closer-look-colors-pb-silver bento-image gallery-image-image-silver pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_small.jpg, /v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_medium.jpg, /v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_large.jpg, /v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_pb_silver__dcqhhudsdt26_xlarge.jpg" alt="Rear view of silver iMac, highlighting 4 USB-C ports" > </picture> </noscript> </div> </div> </li> <li id="closer-look-gallery-aap-item-3" class="gallery-item gallery-item-3" data-analytics-gallery-item-id="closer look gallery item 3" data-ac-gallery-item="slide-3" role="listitem"> <div class="bento-item" tabindex="-1" data-staggered-item> <div class="card tile tile-rounded bento-image-wrapper"> <picture id="overview-closer-look-colors-accessories-blue-1" class="overview-closer-look-colors-accessories-blue bento-image gallery-image-image-blue pin-center" data-lazy data-element-index='0' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_xlarge.jpg" onload="window.__lp?.(event)" alt="Overhead view of blue iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-accessories-blue bento-image gallery-image-image-blue pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_small.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_medium.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_large.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_blue__foneapfgg262_xlarge.jpg" alt="Overhead view of blue iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-accessories-purple-1" class="overview-closer-look-colors-accessories-purple bento-image gallery-image-image-purple pin-center" data-lazy data-element-index='1' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_xlarge.jpg" onload="window.__lp?.(event)" alt="Overhead view of purple iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-accessories-purple bento-image gallery-image-image-purple pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_small.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_medium.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_large.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_purple__bo4nq983hshe_xlarge.jpg" alt="Overhead view of purple iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-accessories-pink-1" class="overview-closer-look-colors-accessories-pink bento-image gallery-image-image-pink pin-center" data-lazy data-element-index='2' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_xlarge.jpg" onload="window.__lp?.(event)" alt="Overhead view of pink iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-accessories-pink bento-image gallery-image-image-pink pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_small.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_medium.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_large.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_pink__bsl4x3hahpo2_xlarge.jpg" alt="Overhead view of pink iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-accessories-orange-1" class="overview-closer-look-colors-accessories-orange bento-image gallery-image-image-orange pin-center" data-lazy data-element-index='3' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_xlarge.jpg" onload="window.__lp?.(event)" alt="Overhead view of orange iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-accessories-orange bento-image gallery-image-image-orange pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_small.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_medium.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_large.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_orange__efcn0tuqvsya_xlarge.jpg" alt="Overhead view of orange iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-accessories-yellow-1" class="overview-closer-look-colors-accessories-yellow bento-image gallery-image-image-yellow pin-center" data-lazy data-element-index='4' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_xlarge.jpg" onload="window.__lp?.(event)" alt="Overhead view of yellow iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-accessories-yellow bento-image gallery-image-image-yellow pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_small.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_medium.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_large.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_yellow__x1vqtj6hgci2_xlarge.jpg" alt="Overhead view of yellow iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-accessories-green-1" class="overview-closer-look-colors-accessories-green bento-image gallery-image-image-green pin-center" data-lazy data-element-index='5' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_xlarge.jpg" onload="window.__lp?.(event)" alt="Overhead view of green iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-accessories-green bento-image gallery-image-image-green pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_small.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_medium.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_large.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_green__ebqxaey4978m_xlarge.jpg" alt="Overhead view of green iMac with color-matching mouse and keyboard" > </picture> </noscript> <picture id="overview-closer-look-colors-accessories-silver-1" class="overview-closer-look-colors-accessories-silver bento-image gallery-image-image-silver pin-center" data-lazy data-element-index='6' data-download-area-keyframe='{"anchors":["#closer-look-gallery-aap"], "start": "a0t - 120vh", "end": "a0b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_xlarge.jpg" onload="window.__lp?.(event)" alt="Overhead view of silver iMac with color-matching mouse and keyboard"> </picture> <noscript> <picture class="overview-closer-look-colors-accessories-silver bento-image gallery-image-image-silver pin-center"> <source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_xsmall.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_xsmall_2x.jpg 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_small.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_medium.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_large.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_xlarge.jpg, /v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/closer-look/colors_accessories_silver__czsspqk29g2u_xlarge.jpg" alt="Overhead view of silver iMac with color-matching mouse and keyboard" > </picture> </noscript> </div> </div> </li> </ul> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{&quot;expression&quot;: &quot;a0t - (50vh - 50a0h)&quot;, &quot;anchors-closest&quot;: [&quot;.gallery&quot;], &quot;focus-delay&quot;: &quot;true&quot;, &quot;tabindex&quot;: &quot;-1&quot;}"> <ul> <li class="left-item"><button aria-label="Previous, Take a closer look gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, Take a closer look gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </div> </div> </section> <section class="section section-product-stories no-pad-top" data-anim-scroll-group="Product Stories" data-component-list="StaggeredFadeIn"> <section class="section section-apple-intelligence" data-anim-scroll-group="Apple Intelligence" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-apple-intelligence"]}' data-anim-lazy-image> <div class="inline-media-component-container apple-intelligence-glow-media screen"> <div class="video-wrapper" data-video-id="apple-intelligence-glow" data-component-list="InlineMediaPlugins"> <video id="apple-intelligence-glow" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/apple-intelligence-glow/" data-inline-media-plugins="AnimLoad, AnimPlayOnce, ViewportSourceOnce, UnloadVideo, LoadTimeout" data-inline-media-retina-enabled="true" aria-hidden="true" data-load-timeout="5000" data-inline-media-alpha="true" data-inline-media-breakpoint-substitution-map='{ "xlarge": "large", "xsmall": "small" }' data-inline-media-load-keyframe='{ "start": "a0t + 60px", "end": "a0b", "anchors": [".section-apple-intelligence"]}' data-inline-media-play-keyframe='{ "start": "a0t - 65vh", "end": "a0b", "anchors": [".section-apple-intelligence"]}' aria-label="Apple Intelligence. AI-opening possibilities."></video> <picture id="overview-product-stories-apple-intelligence-apple-intelligence-glow-static-1" class="overview-product-stories-apple-intelligence-apple-intelligence-glow-static fallback-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: &quot;inline-media&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-apple-intelligence-glow-static fallback-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_xsmall.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_small.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_medium.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_large.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_static__dgj41j8o3gom_large.png" alt > </picture> </noscript> <picture id="overview-product-stories-apple-intelligence-apple-intelligence-glow-startframe-1" class="overview-product-stories-apple-intelligence-apple-intelligence-glow-startframe start-frame" data-lazy data-download-area-keyframe="{&quot;start&quot;:&quot;a0t - 150vh&quot;,&quot;end&quot;:&quot;a0b&quot;,&quot;anchors&quot;:[&quot;section.section-apple-intelligence&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-apple-intelligence-glow-startframe start-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_xsmall.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_small.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_medium.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_large.png, /v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/apple_intelligence_glow_startframe__svb63hcyh0qy_large.png" alt > </picture> </noscript> </div> </div> <div class="viewport-content"> <div class="header-container" data-analytics-section-engagement="name:apple intelligence intro"> <header class="section-header row"> <h2 class="section-header-eyebrow typography-product-stories-headline"><span class="ai-gradient-text">Apple Intelligence.</span></h2> <p class="section-header-headline typography-product-stories-headline">A breath of <br class="small" />fresh AI. </p> </header> <p class="typography-product-stories-copy section-copy"> Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup> </p> <div class="section-cta-container typography-product-stories-link"> <a href="/uk/apple-intelligence/" data-analytics-title="learn more about apple intelligence" class="icon-wrapper"><span class="icon-copy">Learn more about Apple Intelligence</span><span class="icon icon-after more"></span></a> </div> </div> <div class="bento-content-width grid apple-intelligence-bentos"> <div class="card tile tile-rounded grid-item grid-item-writing-tools " data-analytics-section-engagement="name:ai - writing tools" data-analytics-section-engagement=''> <div class="card-contents"> <div class="card-copy"> <p class="bento-copy typography-product-stories-bento-copy">Writing Tools. Apple Intelligence can proofread your text and rewrite different versions until the tone and wording are just right, and summarise selected text with a click.</p> </div> <picture id="overview-product-stories-apple-intelligence-writing-tools-1" class="overview-product-stories-apple-intelligence-writing-tools image-writing-tools" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_large.jpg" onload="window.__lp?.(event)" alt="Writing Tools feature demonstration. The user&#x27;s initial email draft transforms into a more professional version using the Professional Tone option"> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-writing-tools image-writing-tools"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_small.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_medium.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_large.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/writing_tools__bvl46iaxfms2_large.jpg" alt="Writing Tools feature demonstration. The user&#x27;s initial email draft transforms into a more professional version using the Professional Tone option" > </picture> </noscript> </div> </div> <div class="card tile tile-rounded grid-item grid-item-memory-movies " data-analytics-section-engagement="name:ai - language search" data-analytics-section-engagement=''> <div class="card-contents"> <div class="card-copy"> <p class="bento-copy typography-product-stories-bento-copy"><strong>Natural language search in Photos.</strong> Search for photos and videos simply by describing what you’re looking for.</p> </div> <picture id="overview-product-stories-apple-intelligence-memory-movies-1" class="overview-product-stories-apple-intelligence-memory-movies image-memory-movies" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_large.jpg" onload="window.__lp?.(event)" alt="Feature demonstration: Natural language search for photos. Photos of a dog with the search query over the photos: &#x27;Bandit wearing his costumes&#x27;"> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-memory-movies image-memory-movies"> <source srcset="/euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_small.jpg, /euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_medium.jpg, /euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_large.jpg, /euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/euro/imac/b/screens_alt/images/overview/product-stories/apple-intelligence/memory_movies__cv07nydbl742_large.jpg" alt="Feature demonstration: Natural language search for photos. Photos of a dog with the search query over the photos: &#x27;Bandit wearing his costumes&#x27;" > </picture> </noscript> </div> </div> <div class="card tile tile-rounded grid-item grid-item-playground " data-analytics-section-engagement="name:ai - image playground" data-analytics-section-engagement=''> <div class="card-contents"> <div class="card-copy"> <p class="bento-copy typography-product-stories-bento-copy"><strong>Image Playground.</strong> Create fun, original images based on a description, a concept, or even a person from your Photos library.</p> </div> <div class="inline-media-component-container apple-intelligence-playground-video screen"> <div class="video-wrapper" data-video-id="image-playground" data-component-list="InlineMediaPlugins"> <video id="image-playground" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/image-playground/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b" }' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b - 50vh" }' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b"}' data-inline-media-reset-on-exit="true" data-inline-media-breakpoint-substitution-map='{ "xlarge": "large", "xsmall": "small" }' aria-label="Image Playground generating an image of a papaya for Keynote presentation"></video> <picture id="overview-product-stories-apple-intelligence-image-playground-endframe-1" class="overview-product-stories-apple-intelligence-image-playground-endframe fallback-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: &quot;inline-media&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-image-playground-endframe fallback-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_small.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_medium.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-apple-intelligence-image-playground-endframe-2" class="overview-product-stories-apple-intelligence-image-playground-endframe end-frame" data-lazy data-download-area-keyframe="{&quot;start&quot;:&quot;a0t - 150vh&quot;,&quot;end&quot;:&quot;a0b&quot;,&quot;anchors&quot;:[&quot;.section-apple-intelligence&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-image-playground-endframe end-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_small.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_medium.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_endframe__e42pdbpsv8a6_large.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-apple-intelligence-image-playground-startframe-1" class="overview-product-stories-apple-intelligence-image-playground-startframe start-frame" data-lazy data-download-area-keyframe="{&quot;start&quot;:&quot;a0t - 150vh&quot;,&quot;end&quot;:&quot;a0b&quot;,&quot;anchors&quot;:[&quot;.section-apple-intelligence&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-image-playground-startframe start-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_small.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_medium.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_large.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/image_playground_startframe__dtk696nc8wae_large.jpg" alt > </picture> </noscript> </div> </div> </div> </div> </div> <div class="subsection-privacy" data-analytics-section-engagement="name:apple intelligence privacy"> <div class="subsection-headline-container"> <div class="inline-media-component-container privacy-media screen"> <div class="video-wrapper" data-video-id="privacy" data-component-list="InlineMediaPlugins"> <video id="privacy" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/privacy/" data-inline-media-plugins="AnimLoad, AnimPlayOnce, ViewportSourceOnce, UnloadVideo, LoadTimeout" data-inline-media-retina-enabled="true" data-inline-media-alpha="true" data-inline-media-load-keyframe='{ "start": "a0t + 60px", "end": "a0b", "anchors": [".section-apple-intelligence"]}' data-inline-media-play-keyframe='{ "start": "t - 65vh", "end": "b"}' data-inline-media-breakpoint-substitution-map='{ "xlarge": "large", "xsmall": "small" }' aria-label="Apple Privacy logo"></video> <picture id="overview-product-stories-apple-intelligence-privacy-endframe-1" class="overview-product-stories-apple-intelligence-privacy-endframe fallback-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: &quot;inline-media&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large.png" onload="window.__lp?.(event)" alt="Apple Privacy logo"> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-privacy-endframe fallback-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_small.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_medium.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large.png" alt="Apple Privacy logo" > </picture> </noscript> <picture id="overview-product-stories-apple-intelligence-privacy-endframe-2" class="overview-product-stories-apple-intelligence-privacy-endframe end-frame" data-lazy data-download-area-keyframe="{&quot;start&quot;:&quot;a0t - 80vh&quot;,&quot;end&quot;:&quot;a0b&quot;,&quot;anchors&quot;:[&quot;.section-apple-intelligence&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-privacy-endframe end-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_small.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_medium.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_endframe__e2meuc73unqu_large.png" alt> </picture> </noscript> <picture id="overview-product-stories-apple-intelligence-privacy-startframe-1" class="overview-product-stories-apple-intelligence-privacy-startframe start-frame" data-lazy data-download-area-keyframe="{&quot;start&quot;:&quot;a0t - 100vh&quot;,&quot;end&quot;:&quot;a0b&quot;,&quot;anchors&quot;:[&quot;.section-apple-intelligence&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-privacy-startframe start-frame"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_small.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_medium.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_large.png, /v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/privacy_startframe__e55gl2g6ztsi_large.png" alt > </picture> </noscript> </div> </div> <h3 class="subsection-header-headline typography-section-header-headline">Great powers come with great <span class="ai-gradient-text">privacy.</span></h3> </div> <div class="subsection-copy typography-product-stories-copy"> <div class="column"> <p>Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your Mac through on‑device processing. So it’s aware of your personal information without collecting your personal information.</p> </div> <div class="column"> <p>And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.</p> </div> </div> </div> </div> <div class="subsection-lifestyle" data-analytics-section-engagement="name:apple intelligence outro image"> <div class="card tile tile-rounded card-lifestyle"> <picture id="overview-product-stories-apple-intelligence-lifestyle-1-1" class="overview-product-stories-apple-intelligence-lifestyle-1" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_large.jpg" onload="window.__lp?.(event)" alt="Three children watching WondLa show on iMac"> </picture> <noscript> <picture class="overview-product-stories-apple-intelligence-lifestyle-1"> <source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_small.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_medium.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_large.jpg, /v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apple-intelligence/lifestyle_1__ccnm7cq3bhjm_large.jpg" alt="Three children watching WondLa show on iMac" > </picture> </noscript> </div> </div> </section> <section class="section section-performance no-pad-top" data-anim-scroll-group="Performance" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".performance-scroll-video"]}'> <div class="viewport-content"> <header class="section-header row no-pad-top"> <h2 class="section-header-eyebrow typography-product-stories-headline">Performance. </h2> <p class="section-header-headline typography-product-stories-headline">If looks could thrill. </p> </header> <p class="typography-product-stories-copy section-copy" data-analytics-section-engagement="name:performance intro"> iMac takes a leap in performance and AI capability with the M4 chip. A faster CPU makes everything you do even snappier. An advanced GPU with hardware-accelerated ray tracing delivers unbelievably realistic graphics. The enhanced Media Engine lets you edit multiple streams of 4K video smoothly. Up to 32GB of faster unified memory enables frictionless gameplay and seamless multi­tasking across apps. And our powerful Neural Engine makes on‑device Apple Intelligence soar. </p> </div> <div class="performance-video-container" data-analytics-section-engagement="name:performance videogallery"> <div class="performance-scroll-video"> <div class="inline-media-component-container performance-video"> <div class="video-wrapper" data-video-id="performance-video" data-component-list="InlineMediaPlugins"> <video id="performance-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/performance-hero/" data-inline-media-plugins="AnimLoad, ViewportSourceOnce, AnimPlayReset" data-inline-media-retina-enabled="true" data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b - 50vh", "disabledWhen": "no-enhanced"}' data-inline-media-load-keyframe='{ "start": "t - 200vh", "end": "b", "disabledWhen": "no-enhanced"}' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b", "disabledWhen": "no-enhanced"}' data-inline-media-reset-on-exit="true" data-inline-media-breakpoint-substitution-map='{"xsmall": "small"}' aria-label="Animation of three iMacs in different colours, each showing multiple apps in use.Orange iMac: Screen shows Preview, Mail and Calendar apps in use.Pink iMac: Screen shows WhatsApp, Microsoft Excel and Microsoft PowerPoint appsPurple iMac: Screen shows Microsoft Word, Microsoft PowerPoint and Clock apps"></video> <picture id="overview-product-stories-performance-performance-hero-endframe-1" class="overview-product-stories-performance-performance-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: &quot;inline-media&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-performance-performance-hero-endframe fallback-frame"> <source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_small.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_medium.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_large.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-performance-performance-hero-endframe-2" class="overview-product-stories-performance-performance-hero-endframe end-frame" data-lazy data-download-area-keyframe="{&quot;start&quot;:&quot;a0t - 150vh&quot;,&quot;end&quot;:&quot;a0b&quot;,&quot;disabledWhen&quot;:&quot;no-enhanced&quot;,&quot;anchors&quot;:[&quot;.performance-scroll-video&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-performance-performance-hero-endframe end-frame"> <source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_small.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_medium.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_large.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_hero_endframe__bkiyevo4siwi_xlarge.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-performance-performance-hero-startframe-1" class="overview-product-stories-performance-performance-hero-startframe start-frame" data-lazy data-download-area-keyframe="{&quot;start&quot;:&quot;a0t - 150vh&quot;,&quot;end&quot;:&quot;a0b&quot;,&quot;disabledWhen&quot;:&quot;no-enhanced&quot;,&quot;anchors&quot;:[&quot;.performance-scroll-video&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_xlarge.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-performance-performance-hero-startframe start-frame"> <source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_small.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_medium.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_large.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_xlarge.jpg, /v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_hero_startframe__fu2y727p7wey_xlarge.jpg" alt > </picture> </noscript> </div> </div> <div class="captions-container"> <p class="slide-caption typography-product-stories-copy video">Whether you’re managing your family’s finances, running a business, or tackling school projects, iMac lets you get more done faster — all on a stunning 4.5K Retina display.</p> </div> </div> </div> <div id="performance-gallery" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="performance gallery" data-analytics-section-engagement="name:performance scroll gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-1" role="listitem" data-ac-gallery-item="1" data-staggered-item data-gallery-item="organize" data-analytics-gallery-item-id="organize"> <div class="gallery-item-content gallery-item-organize"> <div class="media-wrapper"> <picture id="overview-product-stories-performance-performance-pf-orange-1" class="overview-product-stories-performance-performance-pf-orange slide-media" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-performance"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_large.jpg" onload="window.__lp?.(event)" alt="Orange iMac: Screen shows Preview, Mail and Calendar apps in use."> </picture> <noscript> <picture class="overview-product-stories-performance-performance-pf-orange slide-media"> <source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_small.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_medium.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_large.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_pf_orange__7t0g1518uj6a_large.jpg" alt="Orange iMac: Screen shows Preview, Mail and Calendar apps in use." > </picture> </noscript> </div> <p class="caption typography-product-stories-copy">iMac helps organise your day‑to‑day — from planning your finances to keeping track of your family’s packed calendar.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-2" role="listitem" data-ac-gallery-item="2" data-staggered-item data-gallery-item="business" data-analytics-gallery-item-id="business"> <div class="gallery-item-content gallery-item-business"> <div class="media-wrapper"> <picture id="overview-product-stories-performance-performance-pf-pink-1" class="overview-product-stories-performance-performance-pf-pink slide-media" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-performance"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_large.jpg" onload="window.__lp?.(event)" alt="Pink iMac: Screen shows WhatsApp, Microsoft Excel and Microsoft PowerPoint apps"> </picture> <noscript> <picture class="overview-product-stories-performance-performance-pf-pink slide-media"> <source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_small.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_medium.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_large.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_pf_pink__8ov03eiveiaq_large.jpg" alt="Pink iMac: Screen shows WhatsApp, Microsoft Excel and Microsoft PowerPoint apps" > </picture> </noscript> </div> <p class="caption typography-product-stories-copy">Manage inventory records, create marketing materials, and plan for the future of your business with iMac.</p> </div> </li> <li class="card tile tile-rounded gallery-item" id="scroll-gallery-item-3" role="listitem" data-ac-gallery-item="3" data-staggered-item data-gallery-item="homework" data-analytics-gallery-item-id="homework"> <div class="gallery-item-content gallery-item-homework"> <div class="media-wrapper"> <picture id="overview-product-stories-performance-performance-pf-purple-1" class="overview-product-stories-performance-performance-pf-purple slide-media" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-performance"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_large.jpg" onload="window.__lp?.(event)" alt="Purple iMac: Screen shows Microsoft Word, Microsoft PowerPoint and Clock apps"> </picture> <noscript> <picture class="overview-product-stories-performance-performance-pf-purple slide-media"> <source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_small.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_medium.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_large.jpg, /v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/performance/performance_pf_purple__bpt3dgoui5o2_large.jpg" alt="Purple iMac: Screen shows Microsoft Word, Microsoft PowerPoint and Clock apps" > </picture> </noscript> </div> <p class="caption typography-product-stories-copy">Whether you’re designing digital art projects or editing your final world history paper, homework shines on the expansive 4.5K Retina display.</p> </div> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{&quot;expression&quot;: &quot;a0t - (50vh - 50a0h)&quot;, &quot;anchors-closest&quot;: [&quot;.gallery&quot;], &quot;focus-delay&quot;: &quot;true&quot;, &quot;tabindex&quot;: &quot;-1&quot;}"> <ul> <li class="left-item"><button aria-label="Previous, performance gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, performance gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> <div class="speed-stats" data-analytics-section-engagement="name:performance speed stats"> <svg class="chip" aria-label="M4 chip" role="img" height="106" viewBox="0 0 72 106" width="72" xmlns="http://www.w3.org/2000/svg"><path d="m0 0h72v106h-72z" fill="none"/><path d="m59 17h-46c-7.1685 0-13 5.832-13 13v46c0 7.168 5.8315 13 13 13h46c7.1685 0 13-5.832 13-13v-46c0-7.168-5.8315-13-13-13zm9 59c0 4.9629-4.0376 9-9 9h-46c-4.9624 0-9-4.0371-9-9v-46c0-4.9629 4.0376-9 9-9h46c4.9624 0 9 4.0371 9 9zm-49.2959-30.373c-.0127-.0527-.04-.2148-.04-.375 0-1.1016.5488-2.1758 1.1514-2.8604.7627-.8994 2.0342-1.5713 3.0908-1.6113.0273.1201.04.2686.04.416 0 1.0879-.4678 2.1748-1.1104 2.9541-.709.8594-1.9004 1.5039-2.8506 1.5039-.1064 0-.2139-.0137-.2812-.0273zm8.5918 10.6484c-.0273.0674-.4414 1.5176-1.4453 2.9941-.8965 1.2891-1.8467 2.6055-3.2656 2.6055-1.4453 0-1.8066-.8457-3.4521-.8457-1.6191 0-2.1943.873-3.4932.873-1.3115 0-2.2207-1.209-3.2646-2.6855-1.2178-1.7461-2.208-4.4453-2.208-6.9961 0-4.1094 2.6631-6.2842 5.2861-6.2842 1.3779 0 2.542.9131 3.4258.9131.8154 0 2.1143-.9668 3.7061-.9668.5889 0 2.7432.0537 4.1621 2.0947-.1201.0938-2.2617 1.3154-2.2617 4.0283 0 3.1289 2.7168 4.2432 2.8105 4.2695zm16.4854-10.1162h3.166v15.501h-2.4814v-11.0215h-.1924l-4.2783 11.0215h-1.8828l-4.2783-11.0215h-.1816v11.0215h-2.4922v-15.501h3.166l4.6416 11.9238h.1826l4.6309-11.9238zm15.9766 0h-3.9043c-2.0967 3.2012-4.2891 6.7676-6.2891 10.2588v2.2666h7.5518v2.9756h2.6416v-2.9756h2.0752v-2.2881h-2.0752zm-2.5986 10.3018h-5.0273v-.1611c1.4971-2.6318 3.2832-5.5 4.8662-7.9277h.1611v8.0889z" fill="#e25c20"/></svg> <div class="stats"> <p class="typography-product-stories-copy stat-copy"><span class="highlight-accent">Up to 6x faster</span> than the most popular Intel‑based iMac<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup></p> <p class="typography-product-stories-copy stat-copy"><span class="highlight-accent">Up to 2.1x faster</span> than iMac with M1 chip on demanding creative workflows<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup></p> <p class="typography-product-stories-copy stat-copy"><span class="highlight-accent">Up to 4.5x faster</span> than the most popular Windows all-in-one<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 4" data-modal-close>4</a></sup></p> </div> </div> </section> <section class="section section-display no-pad-top" data-anim-scroll-group="Display" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-display"]}' data-analytics-section-engagement="name:display"> <div class="viewport-content"> <header class="section-header row no-pad-top"> <h2 class="section-header-eyebrow typography-product-stories-headline">Display. </h2> <p class="section-header-headline typography-product-stories-headline">A real pupil‑pleaser. </p> </header> <p class="typography-product-stories-copy section-copy"> With an expansive 24‑inch Retina display,<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup> iMac offers a brilliant canvas for multi­tasking, immersive movies and games, and more. The 4.5K resolution and 500 nits of brightness deliver crisp, clear details — that’s five times the resolution and nearly 70 per cent brighter compared with the bestselling 24‑inch all‑in‑one PC. And P3 wide colour brings whatever’s onscreen to life with over a billion colours. </p> </div> <div class="card tile tile-rounded display-hero-card"> <div class="inline-media-component-container"> <div class="video-wrapper" data-video-id="display-hero-video" data-component-list="InlineMediaPlugins"> <video id="display-hero-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/display-hero/" data-inline-media-plugins="AnimLoad, AnimPlayOnce, ViewportSourceOnce, UnloadVideo" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 150vh", "end": "b", "disabledWhen": "no-hero-enhanced" }' data-inline-media-play-keyframe='{ "start": "t - 100vh", "end": "b + 100vh", "disabledWhen": "no-hero-enhanced"}' data-inline-media-breakpoint-substitution-map='{ "xlarge": "large", "xsmall": "small" }' data-load-timeout="3000" aria-label="Overhead view of Purple iMac. View shifts as iMac tilts upwards. Screen comes into focus, showing a a high-resolution outdoor photo of a person."></video> <picture id="overview-product-stories-display-display-hero-endframe-1" class="overview-product-stories-display-display-hero-endframe fallback-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: &quot;inline-media&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large.jpg" onload="window.__lp?.(event)" alt="High-resolution, outdoor photo of a person on screen"> </picture> <noscript> <picture class="overview-product-stories-display-display-hero-endframe fallback-frame"> <source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_small.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_medium.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large.jpg" alt="High-resolution, outdoor photo of a person on screen" > </picture> </noscript> <picture id="overview-product-stories-display-display-hero-endframe-2" class="overview-product-stories-display-display-hero-endframe end-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: [&quot;no-inline-media&quot;, &quot;reduced-motion&quot;]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-display-display-hero-endframe end-frame"> <source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_small.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_medium.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_hero_endframe__c4o72pgn8ei6_large.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-display-display-hero-startframe-1" class="overview-product-stories-display-display-hero-startframe start-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: [&quot;no-inline-media&quot;, &quot;reduced-motion&quot;]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-display-display-hero-startframe start-frame"> <source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_small.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_medium.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_large.jpg, /v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_hero_startframe__yz7223n1y76u_large.jpg" alt > </picture> </noscript> </div> </div> </div> <div class="viewport-content bento-content"> <div class="bento-grid large-10 medium-12 large-centered"> <div class="card tile tile-rounded bento-item bento-picture"> <picture id="overview-product-stories-display-display-nano-texture-1" class="overview-product-stories-display-display-nano-texture" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_large.jpg" onload="window.__lp?.(event)" alt="Bright room with two people. A woman uses an iMac featuring nano-texture glass display, while a man sits nearby"> </picture> <noscript> <picture class="overview-product-stories-display-display-nano-texture"> <source srcset="/v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_small.jpg, /v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_medium.jpg, /v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_large.jpg, /v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/display/display_nano_texture__gmq77jz8crm2_large.jpg" alt="Bright room with two people. A woman uses an iMac featuring nano-texture glass display, while a man sits nearby" > </picture> </noscript> </div> <div class="bento-item medium-centered"> <p class="typography-product-stories-copy section-copy bento-copy"> iMac is also available with a new <strong>nano‑texture glass option.</strong> This reduces reflectivity and glare to eliminate distractions while maintaining outstanding image quality. It’s perfect for workspaces with challenging lighting conditions — whether you’re near a window or under bright indoor lights. </p> </div> </div> </div> </section> <section class="section section-camera-mics-speakers no-pad-top" data-anim-scroll-group="Camera Mics Speakers" data-analytics-section-engagement="name:camera. mics. speakers."> <div class="viewport-content"> <header class="section-header row no-pad-top"> <h2 class="section-header-eyebrow typography-product-stories-headline">Camera. Mics. Speakers. </h2> <p class="section-header-headline typography-product-stories-headline">You’ve got their attention. </p> </header> <p class="typography-product-stories-copy section-copy"> The <strong>12MP Center Stage camera</strong> puts the spotlight on you — and keeps it there. Stay perfectly framed during video calls, even as you move around or when more people join your frame. And Desk View seamlessly shows a top‑down view of your workspace while keeping you onscreen. With studio‑quality mics and a six‑speaker sound system featuring Spatial Audio with support for Dolby Atmos, iMac provides an unrivalled video conferencing experience. </p> </div> <div class="card tile tile-rounded"> <div class="inline-media-component-container camera-audio-media screen"> <div class="video-wrapper" data-video-id="camera-audio" data-component-list="InlineMediaPlugins"> <video id="camera-audio" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/imac/2024/e1d50c6b-bc34-47bd-850d-379149b71fb8/anim/camera-audio/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-inline-media-retina-enabled="true" data-inline-media-load-keyframe='{ "start": "t - 100vh", "end": "b", "disabledWhen": "no-enhanced" }' data-inline-media-play-keyframe='{ "start": "t - 50vh", "end": "b", "disabledWhen": "no-enhanced" }' data-inline-media-reset-keyframe='{ "start": "t - 100vh", "end": "b", "disabledwhen": "no-enhanced"}' data-inline-media-reset-on-exit="true" data-inline-media-breakpoint-substitution-map='{ "xlarge": "large", "xsmall": "small" }' aria-label="12MP Center Stage camera demo. Woman in bakery on video call. Camera automatically pans down as she reaches for a cookie, keeping her in frame"></video> <picture id="overview-product-stories-camera-mics-speakers-camera-audio-endframe-1" class="overview-product-stories-camera-mics-speakers-camera-audio-endframe fallback-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: &quot;inline-media&quot;}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large.jpg" onload="window.__lp?.(event)" alt="Woman on a video call working at a bakery."> </picture> <noscript> <picture class="overview-product-stories-camera-mics-speakers-camera-audio-endframe fallback-frame"> <source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_small.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_medium.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large.jpg" alt="Woman on a video call working at a bakery." > </picture> </noscript> <picture id="overview-product-stories-camera-mics-speakers-camera-audio-endframe-2" class="overview-product-stories-camera-mics-speakers-camera-audio-endframe end-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: [&quot;no-inline-media&quot;, &quot;reduced-motion&quot;]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-mics-speakers-camera-audio-endframe end-frame"> <source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_small.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_medium.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_endframe__cl6jf862egnm_large.jpg" alt > </picture> </noscript> <picture id="overview-product-stories-camera-mics-speakers-camera-audio-startframe-1" class="overview-product-stories-camera-mics-speakers-camera-audio-startframe start-frame" data-lazy data-download-area-keyframe='{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: [&quot;no-inline-media&quot;, &quot;reduced-motion&quot;]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-camera-mics-speakers-camera-audio-startframe start-frame"> <source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_small.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_medium.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_large.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/camera-audio_startframe__c060llez3c8y_large.jpg" alt > </picture> </noscript> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-product-story" aria-hidden="true" data-modal-container data-modal-close aria-label="Three iMac screens, each showcasing a different feature: Desk View, studio-quality microphones, and a six-speaker sound system with support for Dolby Atmos." id="camera-mics-speakers-modal"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="camera. mics. speakers. modal"> <section class="section section-product-story-modal" data-anim-scroll-group="Product Story Modal"> <div class="viewport-content"> <div class="l2-wrapper camera-mics-speakers-modal" data-component-list="AllAccessPassL2"> <h2 class="typography-product-stories-headline section-camera-mics-speakers">Camera. Mics. Speakers.</h2> <h3 class="typography-product-stories-headline camera-mics-speakers-eyebrow">You’ve got their attention.</h3> <div class="card tile tile-rounded card-center-stage"> <div class="grid"> <div class="card-content large-span-6 small-span-12"> <p class="card-copy typography-product-stories-modal-copy">Desk View lets you share a top‑down view of your workspace — perfect for giving online music lessons or showing off your latest project.</p> </div> <div class="card-media-container large-span-6 small-span-12"> <picture id="overview-product-stories-camera-mics-speakers-cms-center-stage-1" class="overview-product-stories-camera-mics-speakers-cms-center-stage" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_large.jpg" onload="window.__lp?.(event)" alt="Yellow iMac. Desk View demo. Screen shows baker on video call with another person. One screen displays the baker and the man’s face. The other screen displays the baker’s hands icing a biscuit"> </picture> <noscript> <picture class="overview-product-stories-camera-mics-speakers-cms-center-stage"> <source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_small.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_medium.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_large.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_center_stage__7bjdkr1w0iqm_large.jpg" alt="Yellow iMac. Desk View demo. Screen shows baker on video call with another person. One screen displays the baker and the man’s face. The other screen displays the baker’s hands icing a biscuit" > </picture> </noscript> </div> </div> </div> <div class="card tile tile-rounded card-microphone"> <div class="grid"> <div class="card-content large-span-6 small-span-12"> <p class="card-copy typography-product-stories-modal-copy">The microphones on iMac make sure your voice comes through crisp and clear. And with directional beamforming, everyone hears you — not what’s going on around you.</p> </div> <div class="card-media-container large-span-6 small-span-12"> <picture id="overview-product-stories-camera-mics-speakers-cms-microphone-1" class="overview-product-stories-camera-mics-speakers-cms-microphone" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_large.jpg" onload="window.__lp?.(event)" alt="Yellow iMac. Screen displays GarageBand"> </picture> <noscript> <picture class="overview-product-stories-camera-mics-speakers-cms-microphone"> <source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_small.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_medium.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_large.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_microphone__b71k409cka2q_large.jpg" alt="Yellow iMac. Screen displays GarageBand" > </picture> </noscript> </div> </div> </div> <div class="card tile tile-rounded card-speakers"> <div class="grid"> <div class="card-content large-span-6 small-span-12"> <p class="card-copy typography-product-stories-modal-copy">iMac brings incredible audio to any space. Two pairs of force-cancelling woofers with two tweeters fill the room with bold, bass-rich sound. And Spatial Audio with support for Dolby Atmos creates an immersive experience.</p> </div> <div class="card-media-container large-span-6 small-span-12"> <picture id="overview-product-stories-camera-mics-speakers-cms-speakers-1" class="overview-product-stories-camera-mics-speakers-cms-speakers" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_large.jpg" onload="window.__lp?.(event)" alt="Yellow iMac. Screen displays an Apple TV+ show"> </picture> <noscript> <picture class="overview-product-stories-camera-mics-speakers-cms-speakers"> <source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_small.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_medium.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_large.jpg, /v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/camera-mics-speakers/cms_speakers__8k05vg0zkle2_large.jpg" alt="Yellow iMac. Screen displays an Apple TV+ show" > </picture> </noscript> </div> </div> </div> </div> </div> </section> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="camera-mics-speakers-aap-base-button" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 75vh&quot;, &quot;end&quot;: &quot;a1t - 75vh&quot;, &quot;anchors&quot;: [&quot;.section-camera-mics-speakers&quot;, &quot;.section-apps&quot;]}" data-analytics-activitymap-region-id="camera. mics. speakers. aap button" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="camera-mics-speakers-modal" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-camera-mics-speakers&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="open modal - camera. mics. speakers." data-analytics-click="prop3:open modal - camera. mics. speakers." data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">Dive into camera, mics and speakers</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-apps" data-anim-scroll-group="Apps" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-apps"]}' data-analytics-section-engagement="name:macos and apps"> <div data-component-list="AppsParallax"> <div class="section-container"> <div class="grid-wrapper" aria-label="Various app icons floating on screen, including Zoom, Canva, Microsoft Excel and Adobe Photoshop" role="group"> <div class="grid-image-top"> <div class="image-container image-container-top"> <picture id="overview-product-stories-apps-apps-top-1" class="overview-product-stories-apps-apps-top enhanced-image image-top" data-lazy data-download-area-keyframe='{"start": "t - 200vh", "end": "b + 100vh"}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apps-apps-top enhanced-image image-top"> <source srcset="/v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_small.png, /v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_medium.png, /v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_large.png, /v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apps/apps_top__fjjzdg9bfiqa_large.png" alt > </picture> </noscript> </div> </div> <div class="grid-content content-wrapper"> <div class="content-text-wrapper headline-wrapper"> <h2 class="content-headline typography-headline-super highlight-accent">macOS.</h2> <p class="content-headline typography-headline-super">Let your apps fly.</p> <p class="content-copy typography-eyebrow-reduced scrim-on-zoom">iMac comes loaded with incredible built-in apps, industry-leading privacy and security, and amazing features for work and play. And macOS brings more speed and re­spon­sive­ness to all your go-to apps — from Microsoft Word, Excel and Outlook to Slack, Canva and Adobe Photoshop.</p> </div> </div> <div class="grid-image-bottom"> <div class="image-container image-container-bottom"> <picture id="overview-product-stories-apps-apps-bottom-1" class="overview-product-stories-apps-apps-bottom enhanced-image image-bottom" data-lazy data-download-area-keyframe='{"start": "t - 200vh", "end": "b + 100vh"}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-apps-apps-bottom enhanced-image image-bottom"> <source srcset="/v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_small.png, /v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_medium.png, /v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_large.png, /v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/apps/apps_bottom__bv2898tmgdyu_large.png" alt > </picture> </noscript> </div> </div> </div> </div> </div> </section> <section class="section section-imac-iphone no-pad-top" data-anim-scroll-group="Imac Iphone" data-analytics-section-engagement="name:imac + iphone"> <div class="viewport-content"> <header class="section-header row no-pad-top"> <h2 class="section-header-eyebrow typography-product-stories-headline">iMac + iPhone. </h2> <p class="section-header-headline typography-product-stories-headline">Mirror, mirror on the screen. </p> </header> <p class="typography-product-stories-copy section-copy"> iMac brings everything you love from iPhone to a gorgeous 24‑inch display. And when you use both devices together, they work like magic. With <strong>iPhone Mirroring,</strong> you can see and use what’s on your iPhone from your Mac, without having to reach for it.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 6" data-modal-close>6</a></sup> And your iPhone stays locked, so no one else can access it or see what you’re doing. </p> <picture id="overview-product-stories-imac-iphone-mac-iphone-1" class="overview-product-stories-imac-iphone-mac-iphone imac-iphone-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_large.jpg" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-imac-iphone-mac-iphone imac-iphone-image"> <source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_small.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_medium.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_large.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone__c0hvql37nze6_large.jpg" alt > </picture> </noscript> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-product-story" aria-hidden="true" data-modal-container data-modal-close aria-label="Four iMac screens demonstrating Continuity features between iMac and iPhone" id="imac-iphone-modal"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="imac + iphone modal"> <div class="l2-wrapper imac-iphone-modal" data-component-list="AllAccessPassL2"> <section class="section section-imac-iphone-modal" data-anim-scroll-group="Imac Iphone Modal"> <div class="viewport-content"> <h2 class="typography-product-stories-headline section-imac-iphone">iMac + iPhone</h2> <h3 class="typography-product-stories-headline iphone-modal-eyebrow">Quite the pair.</h3> <div class="imac-iphone-modal-card card-start mirror" alt=""> <p class="modal-card-text typography-product-stories-modal-copy">With iPhone Mirroring, you can also move files, photos and videos between your iPhone and Mac as easily as you drag and drop between apps on Mac.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 6" data-modal-close>6</a></sup></p> <picture id="overview-product-stories-imac-iphone-mac-iphone-mirroring-1" class="overview-product-stories-imac-iphone-mac-iphone-mirroring imac-iphone-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_large.jpg" onload="window.__lp?.(event)" alt="Green iMac. iPhone mirroring in use. A file is being dragged from iMac to the mirrored iPhone screen"> </picture> <noscript> <picture class="overview-product-stories-imac-iphone-mac-iphone-mirroring imac-iphone-image"> <source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_small.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_medium.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_large.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_mirroring__fqmow8blyree_large.jpg" alt="Green iMac. iPhone mirroring in use. A file is being dragged from iMac to the mirrored iPhone screen" > </picture> </noscript> </div> <div class="imac-iphone-modal-card card-end calls" alt="Green iMac and iPhone side by side. iMac screen shows incoming iPhone call notification. Both devices display Messages app with identical text conversations"> <p class="modal-card-text typography-product-stories-modal-copy">Calls and texts from your iPhone come right to your Mac, so you don’t need to switch devices when you’re in the zone.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 7" data-modal-close>7</a></sup></p> <picture id="overview-product-stories-imac-iphone-mac-iphone-calls-texts-1" class="overview-product-stories-imac-iphone-mac-iphone-calls-texts imac-iphone-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_large.jpg" onload="window.__lp?.(event)" alt="Green iMac and iPhone side by side. iMac screen shows incoming iPhone call notification. Both devices display Messages app with identical text conversations"> </picture> <noscript> <picture class="overview-product-stories-imac-iphone-mac-iphone-calls-texts imac-iphone-image"> <source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_small.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_medium.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_large.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_calls_texts__nae7s2b09aye_large.jpg" alt="Green iMac and iPhone side by side. iMac screen shows incoming iPhone call notification. Both devices display Messages app with identical text conversations" > </picture> </noscript> </div> <div class="imac-iphone-modal-card card-start clipboard" alt="Green iMac and iPhone side by side. Text from iPhone’s Notes app being copied and pasted onto iMac"> <p class="modal-card-text typography-product-stories-modal-copy">Universal Clipboard lets you copy text, images, photos and videos on your iPhone and paste to your Mac — or vice versa.</p> <picture id="overview-product-stories-imac-iphone-mac-iphone-universal-clipboard-1" class="overview-product-stories-imac-iphone-mac-iphone-universal-clipboard imac-iphone-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_large.jpg" onload="window.__lp?.(event)" alt="Green iMac and iPhone side by side. Text from iPhone’s Notes app being copied and pasted onto iMac"> </picture> <noscript> <picture class="overview-product-stories-imac-iphone-mac-iphone-universal-clipboard imac-iphone-image"> <source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_small.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_medium.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_large.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_universal_clipboard__deu2vkk5iyye_large.jpg" alt="Green iMac and iPhone side by side. Text from iPhone’s Notes app being copied and pasted onto iMac" > </picture> </noscript> </div> <div class="imac-iphone-modal-card card-end scan" alt="Green iMac and iPhone side by side. A document scanned on iPhone appears on iMac screen"> <p class="modal-card-text typography-product-stories-modal-copy">Use your iPhone to take a picture or scan a document and have it automatically appear on your Mac with Continuity Camera.</p> <picture id="overview-product-stories-imac-iphone-mac-iphone-scan-document-1" class="overview-product-stories-imac-iphone-mac-iphone-scan-document imac-iphone-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_large.jpg" onload="window.__lp?.(event)" alt="Green iMac and iPhone side by side. A document scanned on iPhone appears on iMac screen"> </picture> <noscript> <picture class="overview-product-stories-imac-iphone-mac-iphone-scan-document imac-iphone-image"> <source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_small.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_medium.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_large.jpg, /v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/imac-iphone/mac_iphone_scan_document__bud3qp5i5ily_large.jpg" alt="Green iMac and iPhone side by side. A document scanned on iPhone appears on iMac screen" > </picture> </noscript> </div> </div> </section> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-base-button-imac-iphone" data-aap-type="base-button" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 75vh&quot;, &quot;end&quot;: &quot;a1t - 75vh&quot;, &quot;anchors&quot;: [&quot;.section-imac-iphone&quot;, &quot;.section-new-to-mac&quot;]}" data-analytics-activitymap-region-id="imac + iphone aap button" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <button class="aap-base-button" data-modal-open="imac-iphone-modal" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-imac-iphone&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="open modal - imac + iphone" data-analytics-click="prop3:open modal - imac + iphone" data-analytics-intrapage-link> <span class="aap-base-button__text typography-all-access-pass-base-text">See more of how iMac and iPhone work together</span> <span class="aap-base-button__icon"> <svg class="icon-control icon-control-plus" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </button> </div> </div> </div> </section> <section class="section section-new-to-mac no-pad-top" data-anim-scroll-group="New To Mac" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b + 75vh", "anchors": [".section-new-to-mac"]}' data-analytics-section-engagement="name:new to mac"> <div class="viewport-content"> <header class="section-header row no-pad-top"> <h2 class="section-header-headline typography-section-header-headline">New to Mac?</h2> </header> </div> <div id="new to mac gallery" class="gallery gallery-gallery scroll-gallery" data-analytics-gallery-id="new to mac gallery" data-component-list="ScrollGallery" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed gallery-card-set" role="list"> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="apps"> <div class="gallery-item-content apps"> <picture id="overview-product-stories-new-to-mac-ntm-apps-1" class="overview-product-stories-new-to-mac-ntm-apps gallery-item-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_large.jpg" onload="window.__lp?.(event)" alt="iMac dock showcasing app icons: Contacts, Microsoft Word, App Store, Microsoft Excel, and Zoom"> </picture> <noscript> <picture class="overview-product-stories-new-to-mac-ntm-apps gallery-item-image"> <source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_small.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_medium.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_large.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_apps__mqidc4a5ktuq_large.jpg" alt="iMac dock showcasing app icons: Contacts, Microsoft Word, App Store, Microsoft Excel, and Zoom" > </picture> </noscript> </div> <p class="caption typography-ntm-caption"><strong>Mac runs your favourite apps.</strong> From Microsoft 365 to Zoom, the apps you need run lightning fast — including many of your favourite iPhone apps.</p> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="setup"> <div class="gallery-item-content setup"> <picture id="overview-product-stories-new-to-mac-ntm-setup-1" class="overview-product-stories-new-to-mac-ntm-setup gallery-item-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_large.jpg" onload="window.__lp?.(event)" alt="Diagram showing a data transfer from greyed-out computer to a new computer."> </picture> <noscript> <picture class="overview-product-stories-new-to-mac-ntm-setup gallery-item-image"> <source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_small.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_medium.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_large.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_setup__cq7jmc4h1xiu_large.jpg" alt="Diagram showing a data transfer from greyed-out computer to a new computer." > </picture> </noscript> </div> <p class="caption typography-ntm-caption"><strong>Setup is a breeze.</strong> Easily move files, apps and more from your old PC or Mac with Migration Assistant. And if you need any help, Apple Support is always just an online chat, phone call or in‑store appointment away.</p> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="built to last"> <div class="gallery-item-content built-to-last"> <picture id="overview-product-stories-new-to-mac-ntm-built-to-last-1" class="overview-product-stories-new-to-mac-ntm-built-to-last gallery-item-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_large.jpg" onload="window.__lp?.(event)" alt="Rear view of green iMac, highlighting 4 USB-C ports"> </picture> <noscript> <picture class="overview-product-stories-new-to-mac-ntm-built-to-last gallery-item-image"> <source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_small.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_medium.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_large.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_built_to_last__nhn958fs9pei_large.jpg" alt="Rear view of green iMac, highlighting 4 USB-C ports" > </picture> </noscript> </div> <p class="caption typography-ntm-caption"><strong>Mac is built to last.</strong> iMac is exceptionally well-built and ready for pretty much anything. And free macOS software updates can keep your iMac running smoothly and securely for years to come.</p> </li> <li class="card tile tile-rounded gallery-item" data-analytics-gallery-item-id="switch"> <div class="gallery-item-content mac-does-that"> <picture id="overview-product-stories-new-to-mac-ntm-learn-more-1" class="overview-product-stories-new-to-mac-ntm-learn-more gallery-item-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_large.jpg" onload="window.__lp?.(event)" alt="Image displaying the text &quot;Yep, Mac does that&quot;"> </picture> <noscript> <picture class="overview-product-stories-new-to-mac-ntm-learn-more gallery-item-image"> <source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_small.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_medium.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_large.jpg, /v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/new-to-mac/ntm_learn_more__guvsrhw03tme_large.jpg" alt="Image displaying the text &quot;Yep, Mac does that&quot;" > </picture> </noscript> </div> <p class="caption typography-ntm-caption"><strong>Never used a Mac?</strong> No problem. If you’re considering switching to Mac from PC, you’re in the right place. Take a look to learn about all things Mac and how getting started is easier than you think. <a href="/uk/imac/mac-does-that/" data-analytics-title="learn more - mac does that" class="icon-wrapper values-item-cta"><span class="icon-copy typography-ntm-caption">Learn more</span><span class="icon icon-after more"></span></a></p> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-focus-expression="{&quot;expression&quot;: &quot;a0t - (50vh - 50a0h)&quot;, &quot;anchors-closest&quot;: [&quot;.gallery&quot;], &quot;focus-delay&quot;: &quot;true&quot;, &quot;tabindex&quot;: &quot;-1&quot;}"> <ul> <li class="left-item"><button aria-label="Previous, new to Mac gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, new to Mac gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </section> <section class="section section-connections no-pad-top" data-anim-scroll-group="Connections" data-component-list=" Connections"> <div class="viewport-content"> <header class="section-header row headline-wrapper"> <h3 class="section-header-headline typography-product-stories-headline"><span class="header-magical">Magical.</span><span class="header-connections">Connections.</span> </h3> </header> <div class="card tile tile-rounded card-magnetic-imac" data-analytics-section-engagement="name:magnetic attraction"> <div class="grid"> <div class="card-content large-span-6"> <p class="card-copy typography-headline-reduced"><strong><span class="highlight-accent-magnetic">Magnetic attraction.</span> A colour-matched power connector magnetically and effortlessly snaps into place.</strong></p> </div> <div class="card-media-container large-span-6"> <picture id="overview-product-stories-connections-magnetic-imac-1" class="overview-product-stories-connections-magnetic-imac" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-connections-magnetic-imac"> <source srcset="/v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_small.png, /v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_medium.png, /v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_large.png, /v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/magnetic_imac__jfi2nrx1ciaa_large.png" alt > </picture> </noscript> <picture id="overview-product-stories-connections-magnetic-plug-1" class="overview-product-stories-connections-magnetic-plug" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-connections-magnetic-plug"> <source srcset="/v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_small.png, /v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_medium.png, /v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_large.png, /v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/magnetic_plug__bo7asxu1o7au_large.png" alt > </picture> </noscript> </div> </div> </div> <div class="card-caption-copy typography-headline-reduced show-on-small"><strong><span class="highlight-accent-magnetic">Magnetic attraction.</span> A colour-matched power connector magnetically and effortlessly snaps into place.</strong></div> <div class="card tile tile-rounded card-ports" data-analytics-section-engagement="name:ports"> <div class="card-content"> <p class="card-copy typography-body"><strong><span class="highlight-accent-ports">Powerful ports. More possibilities.</span> iMac now features up to four Thunderbolt 4 ports — expanding your accessory options and enabling lightning-fast data transfers. And you can connect up to two external 6K displays for a vast canvas to view your work.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 8" data-modal-close>8</a></sup></strong></p> </div> <picture id="overview-product-stories-connections-ports-1" class="overview-product-stories-connections-ports pin-center-center" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_large.jpg" onload="window.__lp?.(event)" alt="Rear view of a pink iMac, showing 4 USB-C ports"> </picture> <noscript> <picture class="overview-product-stories-connections-ports pin-center-center"> <source srcset="/v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_small.jpg, /v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_medium.jpg, /v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_large.jpg, /v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/ports__eq5zbai2suuu_large.jpg" alt="Rear view of a pink iMac, showing 4 USB-C ports" > </picture> </noscript> </div> <div class="card-caption-copy typography-headline-reduced show-on-small"><strong><span class="highlight-accent-ports">Powerful ports.</span> More possibilities. iMac now features up to four Thunderbolt 4 ports — expanding your accessory options and enabling lightning-fast data transfers. And you can connect up to two external 6K displays for a vast canvas to view your work.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 10" data-modal-close>10</a></sup></strong></div> <div class="connections-icons" data-analytics-section-engagement="name:connection highlights"> <div class="icon-content icon-wifi"> <div class="icon-container"> <picture id="overview-product-stories-connections-icon-wifi-1" class="overview-product-stories-connections-icon-wifi icon" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/icon_wifi__ckmd9tbsebiq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-connections-icon-wifi icon"> <source srcset="/v/imac/q/images/overview/product-stories/connections/icon_wifi__ckmd9tbsebiq_large.png, /v/imac/q/images/overview/product-stories/connections/icon_wifi__ckmd9tbsebiq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/icon_wifi__ckmd9tbsebiq_large.png" alt > </picture> </noscript> </div> <p class="typography-eyebrow-reduced icon-copy"><span class="highlight-accent">Wi‑Fi 6E</span> for speedy file transfers<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 9" data-modal-close>9</a></sup></p> </div> <div class="icon-content icon-display"> <div class="icon-container"> <picture id="overview-product-stories-connections-icon-display-1" class="overview-product-stories-connections-icon-display icon" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/icon_display__f6bw58tovg2u_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-connections-icon-display icon"> <source srcset="/v/imac/q/images/overview/product-stories/connections/icon_display__f6bw58tovg2u_large.png, /v/imac/q/images/overview/product-stories/connections/icon_display__f6bw58tovg2u_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/icon_display__f6bw58tovg2u_large.png" alt > </picture> </noscript> </div> <p class="typography-eyebrow-reduced icon-copy">Support for up to two external <span class="highlight-accent">6K displays<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 8" data-modal-close>8</a></sup></span></p> </div> <div class="icon-content icon-lightning"> <div class="icon-container"> <picture id="overview-product-stories-connections-icon-lightning-1" class="overview-product-stories-connections-icon-lightning icon" data-lazy aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/icon_lightning__ctfzjjsbg1qq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-connections-icon-lightning icon"> <source srcset="/v/imac/q/images/overview/product-stories/connections/icon_lightning__ctfzjjsbg1qq_large.png, /v/imac/q/images/overview/product-stories/connections/icon_lightning__ctfzjjsbg1qq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/connections/icon_lightning__ctfzjjsbg1qq_large.png" alt > </picture> </noscript> </div> <p class="typography-eyebrow-reduced icon-copy">Up to four <span class="highlight-accent">Thunderbolt 4</span> ports<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 10" data-modal-close>10</a></sup></p> </div> </div> </div> </section> <section class="section section-accessories no-pad-top" data-anim-scroll-group="Accessories" data-analytics-section-engagement="name:accessories"> <div class="viewport-content"> <header class="section-header row no-pad-top"> <h2 class="section-header-eyebrow typography-product-stories-headline">Acces­sories. </h2> <p class="section-header-headline typography-product-stories-headline">Deck out your desk. </p> </header> <p class="typography-product-stories-copy section-copy"> iMac features a colour-matched keyboard and mouse or trackpad — now with USB-C ports, so you can charge all your favourite devices with just a single cable. Magic Mouse and Magic Track­pad make navigation comfortable and intuitive. And Magic Key­board with Touch ID lets you easily and securely unlock your iMac, switch users, use Apple Pay and download apps.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 11" data-modal-close>11</a></sup> </p> <div class="card tile tile-rounded no-pad-top"> <picture id="overview-product-stories-accessories-accessories-1" class="overview-product-stories-accessories-accessories" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_large.jpg" onload="window.__lp?.(event)" alt="Overhead view of iMac with Magic Trackpad, keyboard and mouse"> </picture> <noscript> <picture class="overview-product-stories-accessories-accessories"> <source srcset="/v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_small.jpg, /v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_medium.jpg, /v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_large.jpg, /v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/accessories/accessories__equ6uhf787ki_large.jpg" alt="Overhead view of iMac with Magic Trackpad, keyboard and mouse" > </picture> </noscript> </div> </div> </section> <section class="section section-upgraders no-pad-top" data-anim-scroll-group="Upgraders" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-upgraders"]}' data-analytics-section-engagement="name:upgrade"> <div class="viewport-content"> <header class="section-header row no-pad-top"> <h2 class="section-header-headline typography-product-stories-headline">There’s never been a better time to upgrade. </h2> </header> <div class="upgraders-content" data-component-list="UpgraderGallery"> <div class="form-tooltip-wrapper form-icons-focusable justify-content-center"> <label for="upgraders-select" id="upgraders-form-label" class="form-label upgraders-intro typography-upgraders-copy-reduced">Select your current iMac.</label> <div class="form-tooltip form-tooltip-after"> <button class="form-tooltip-button" data-analytics-intrapage-link aria-describedby="form-tooltip-upgraders" data-analytics-title="select upgraders tooltip" data-analytics-click="prop3:select upgraders tooltip" data-analytics-element-engagement="hover - select upgraders tooltip"> <span class="form-icons form-icons-info19" aria-hidden="true"></span> <span class="visuallyhidden">iMac model</span> </button> <div id="form-tooltip-upgraders" aria-hidden="true" class="form-tooltip-info form-tooltip-pointer-middle" role="tooltip"> <p class="form-tooltip-title">Don’t know which model you have?</p> <p class="form-tooltip-content">Click the Apple logo on the upper left of your screen and choose About This Mac</p> </div> </div> </div> <div id="upgraders-gallery" data-analytics-gallery-id="upgrade gallery" aria-label="" class="upgraders-gallery gallery" data-bento-tab-gallery> <div id="dropdown" data-compare-gallery class="dropdown inline-compare-wrap large-12"> <div class="inline-compare-dropdown form-dropdown-wrap large-align-items-center justify-content-center"> <div class="form-dropdown" data-analytics-gallery-interaction-type="dropdownnav"> <select id="upgraders-select" class="form-dropdown-select typography-upgraders-copy-reduced"> <option id="imac-21" value="iMac 21.5-in. (Intel, 2019)">iMac 21.5-in. (Intel, 2019)</option> <option id="imac-27" value="iMac 27-in. (Intel, 2020)">iMac 27-in. (Intel, 2020)</option> <option id="imac-24" value="iMac 24-in. (M1, 2021)">iMac 24-in. (M1, 2021)</option> </select> <span class="form-dropdown-chevron" aria-hidden="true"></span> </div> </div> </div> <p class="upgraders-gallery-subheader typography-upgraders-copy text-align-center">Here’s what you get with the new iMac with M4.</p> <div class="item-container"> <ul id="imac-21-gallery-item-1" aria-labelledby="imac-21" role="list" data-analytics-gallery-item-id="21.5-in. imac (intel, 2019)" data-ac-gallery-item="1" class="gallery-item gallery-item-imac-21 bento-grid row large-12 large-centered slide-media"> <li class="bento-item tile-rounded display justify-content-end" data-anim-lazy-image data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}' role="listitem"> <div class="bento-item-content-wrapper align-self-start"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-display-1" class="overview-product-stories-upgraders-gallery-icon-display icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-display icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_display__f6bw58tovg2u_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy">A more spacious 4.5K Retina display.</p> </div> </div> </li> <li class="bento-item tile-rounded security justify-content-center" role="listitem"> <div class="bento-item-content-wrapper bento-item-inline"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-touch-id-imac21-1" class="overview-product-stories-upgraders-gallery-icon-touch-id-imac21 icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-touch-id-imac21 icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac21__gga7l4cnuea2_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy-reduced">Advanced security with Touch ID.</p> </div> </div> </li> <li class="bento-item tile-rounded apple-intelligence justify-content-center" role="listitem"> <div class="apple-intelligence-glow"></div> <div class="apple-intelligence-glow apple-intelligence-glow-2"></div> <div class="bento-item-inline"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-apple-intelligence-1" class="overview-product-stories-upgraders-gallery-icon-apple-intelligence icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-apple-intelligence icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy-reduced">Built for Apple Intelligence.</p> </div> </div> </li> <li class="bento-item tile-rounded performance justify-content-end" data-anim-lazy-image data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}' role="listitem"> <div class="bento-item-content-wrapper align-self-start"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-bolt-1" class="overview-product-stories-upgraders-gallery-icon-bolt icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-bolt icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy">Up to 6x faster than the most popular Intel-based iMac.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </li> </ul> <ul id="imac-27-gallery-item-2" aria-labelledby="imac-27" role="list" data-analytics-gallery-item-id="27-in. imac (intel, 2020)" data-ac-gallery-item="2" class="gallery-item gallery-item-imac-27 bento-grid row large-12 large-centered slide-media"> <li class="bento-item tile-rounded performance justify-content-end" data-anim-lazy-image data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}' role="listitem"> <div class="bento-item-content-wrapper align-self-start"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-center-stage-white-1" class="overview-product-stories-upgraders-gallery-icon-center-stage-white icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-center-stage-white icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage_white__cez6kcvsji3m_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy">12MP Center Stage cam­era with Desk View.</p> </div> </div> </li> <li class="bento-item tile-rounded security justify-content-center" role="listitem"> <div class="bento-item-content-wrapper bento-item-inline"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-touch-id-imac27-1" class="overview-product-stories-upgraders-gallery-icon-touch-id-imac27 icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-touch-id-imac27 icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_touch_id_imac27__ge84q5c5aeai_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy-reduced">Advanced security with Touch ID.</p> </div> </div> </li> <li class="bento-item tile-rounded apple-intelligence justify-content-center" role="listitem"> <div class="apple-intelligence-glow"></div> <div class="apple-intelligence-glow apple-intelligence-glow-2"></div> <div class="bento-item-inline"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-apple-intelligence-2" class="overview-product-stories-upgraders-gallery-icon-apple-intelligence icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-apple-intelligence icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_apple_intelligence__bc25sjkid1zm_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy-reduced">Built for Apple Intelligence.</p> </div> </div> </li> <li class="bento-item tile-rounded graphics justify-content-end" data-anim-lazy-image data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}' role="listitem"> <div class="bento-item-content-wrapper align-self-start"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-gaming-white-1" class="overview-product-stories-upgraders-gallery-icon-gaming-white icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-gaming-white icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_gaming_white__c49ibaxgrr42_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy">Faster graphics with hardware‑accelerated ray tracing.</p> </div> </div> </li> </ul> <ul id="imac-24-gallery-item-3" aria-labelledby="imac-24" role="list" data-analytics-gallery-item-id="24-in. imac (m1, 2021)" data-ac-gallery-item="3" class="gallery-item gallery-item-imac-24 bento-grid row large-12 large-centered slide-media"> <li class="bento-item tile-rounded performance justify-content-end" data-anim-lazy-image data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}' role="listitem"> <div class="bento-item-content-wrapper align-self-start"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-bolt-2" class="overview-product-stories-upgraders-gallery-icon-bolt icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-bolt icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_bolt__e4ribldfroya_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy">Up to 2.1x faster for demanding creative workloads.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 3" data-modal-close>3</a></sup></p> </div> </div> </li> <li class="bento-item tile-rounded desk-view justify-content-center" role="listitem"> <div class="bento-item-content-wrapper bento-item-inline"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-center-stage-1" class="overview-product-stories-upgraders-gallery-icon-center-stage icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-center-stage icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_center_stage__d5lfud8ifryq_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy-reduced">12MP Center Stage cam­era with Desk View.</p> </div> </div> </li> <li class="bento-item tile-rounded graphics justify-content-center" role="listitem"> <div class="bento-item-content-wrapper bento-item-inline"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-performance-1" class="overview-product-stories-upgraders-gallery-icon-performance icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-performance icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_performance__e9h2en6w3dym_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy-reduced">Up to 70% faster on everyday tasks.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 12" data-modal-close>12</a></sup></p> </div> </div> </li> <li class="bento-item tile-rounded display justify-content-end" data-anim-lazy-image data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}' role="listitem"> <div class="bento-item-content-wrapper align-self-start"> <div class="icon-wrapper"> <div class="icon-card-icon-wrapper"> <picture id="overview-product-stories-upgraders-gallery-icon-nano-texture-1" class="overview-product-stories-upgraders-gallery-icon-nano-texture icon-card-icon" data-lazy data-download-area-keyframe='{"anchors":["#upgraders-gallery"], "start":"a0t - 200vh", "end":"a0b + 100vh"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-upgraders-gallery-icon-nano-texture icon-card-icon"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_small.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_medium.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_large.png, /v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/gallery/icon_nano_texture__czocg7o03tqq_large.png" alt > </picture> </noscript> </div> </div> <div class="copy-wrapper"> <p class="bento-copy">Nano-texture glass option reduces glare.</p> </div> </div> </li> </ul> </div> </div> </div> <div class="trade-in large-centered"> <div class="trade-in-image"> <p class="trade-in-logo"> <picture id="overview-product-stories-upgraders-logo-trade-in-1" class="overview-product-stories-upgraders-logo-trade-in" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".section-upgraders"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/logo_trade_in__e5kxp0mp0zo2_large.jpg" onload="window.__lp?.(event)" alt="Apple Trade In"> </picture> <noscript> <picture class="overview-product-stories-upgraders-logo-trade-in"> <source srcset="/v/imac/q/images/overview/product-stories/upgraders/logo_trade_in__e5kxp0mp0zo2_small.jpg, /v/imac/q/images/overview/product-stories/upgraders/logo_trade_in__e5kxp0mp0zo2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/product-stories/upgraders/logo_trade_in__e5kxp0mp0zo2_large.jpg, /v/imac/q/images/overview/product-stories/upgraders/logo_trade_in__e5kxp0mp0zo2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/upgraders/logo_trade_in__e5kxp0mp0zo2_large.jpg" alt="Apple Trade In" > </picture> </noscript> </p> </div> <div class="trade-in-content medium-8 small-12"> <p class="trade-in-copy typography-eyebrow-reduced">Get credit towards a new iMac when you trade in an eligible device.<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 13" data-modal-close>13</a></sup></p> <a href="/uk/shop/goto/trade_in#mac" data-analytics-title="see what your device is worth" class="icon-wrapper typography-eyebrow-reduced"><span class="icon-copy">See what your device is worth</span><span class="icon icon-after more"></span></a> </div> </div> </div> </section> <section class="section section-values no-pad-top no-pad-bottom" data-anim-scroll-group="Values" data-analytics-section-engagement="name:values"> <div class="viewport-content"> <header class="section-header row no-pad-top no-pad-bottom"> <h2 class="section-header-headline typography-product-stories-headline">Designed to make a difference. </h2> </header> <p class="typography-product-stories-copy section-copy values-heading-copy"> What matters to you matters to Apple too. From using more recycled content that minimises environmental impacts. To privacy protections that give you more control over your data. To creating built‑in features that make Mac accessible to all. </p> <div class="values-grid"> <div class="values-grid-item"> <picture id="overview-product-stories-values-icon-environment-1" class="overview-product-stories-values-icon-environment values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/values/icon_environment__d3ev493i77o2_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-icon-environment values-item-icon"> <source srcset="/v/imac/q/images/overview/product-stories/values/icon_environment__d3ev493i77o2_large.png, /v/imac/q/images/overview/product-stories/values/icon_environment__d3ev493i77o2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/values/icon_environment__d3ev493i77o2_large.png" alt > </picture> </noscript> <p class="typography-product-stories-copy section-copy"> <strong>A clean footprint.</strong> Every Apple product is designed to reduce our impact on the planet without compromising perform­ance, strength or materials. </p> <div class="values-item-cta-container typography-product-stories-link"> <a href="/uk/environment/" data-analytics-title="more on apple and the environment" class="icon-wrapper values-item-cta"><span class="icon-copy">More on Apple and the environment</span><span class="icon icon-after more"></span></a> </div> </div> <div class="values-grid-item"> <picture id="overview-product-stories-values-icon-privacy-1" class="overview-product-stories-values-icon-privacy values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/values/icon_privacy__bp28o0joqjhy_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-icon-privacy values-item-icon"> <source srcset="/v/imac/q/images/overview/product-stories/values/icon_privacy__bp28o0joqjhy_large.png, /v/imac/q/images/overview/product-stories/values/icon_privacy__bp28o0joqjhy_large_2x.png 2x, /v/imac/q/images/overview/product-stories/values/icon_privacy__bp28o0joqjhy_large.svg svgx" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/values/icon_privacy__bp28o0joqjhy_large.png" alt > </picture> </noscript> <p class="typography-product-stories-copy section-copy"> <strong>Privacy is a fundamental human right. </strong> Which is why we design our products and services to protect it. </p> <div class="values-item-cta-container typography-product-stories-link"> <a href="/uk/privacy/" data-analytics-title="more on apple and privacy" class="icon-wrapper values-item-cta"><span class="icon-copy">More on Apple and privacy</span><span class="icon icon-after more"></span></a> </div> </div> <div class="values-grid-item"> <picture id="overview-product-stories-values-icon-accessibility-1" class="overview-product-stories-values-icon-accessibility values-item-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/values/icon_accessibility__cb374g7pv6mq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-product-stories-values-icon-accessibility values-item-icon"> <source srcset="/v/imac/q/images/overview/product-stories/values/icon_accessibility__cb374g7pv6mq_large.png, /v/imac/q/images/overview/product-stories/values/icon_accessibility__cb374g7pv6mq_large_2x.png 2x, /v/imac/q/images/overview/product-stories/values/icon_accessibility__cb374g7pv6mq_large.svg svgx" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/product-stories/values/icon_accessibility__cb374g7pv6mq_large.png" alt > </picture> </noscript> <p class="typography-product-stories-copy section-copy"> The best technology works for everyone. That’s why our products and services are <strong>inclusive by design.</strong> </p> <div class="values-item-cta-container typography-product-stories-link"> <a href="/uk/accessibility/" data-analytics-title="more on built-in accessibility features" class="icon-wrapper values-item-cta"><span class="icon-copy">More on built-in accessibility features</span><span class="icon icon-after more"></span></a> </div> </div> </div> </div> </section> </section> <section class="section section-incentive background-alt" data-anim-scroll-group="Incentive" data-analytics-section-engagement="name:why apple" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Why Apple is the best<br />place to buy Mac.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-shop-mac" data-staggered-item> <a href="/uk/shop/goto/buy_mac" data-analytics-title="shop mac" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop Mac</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> </div> <div id="scroll-gallery-incentive" class="gallery gallery-gallery scroll-gallery" aria-label="Incentive gallery" data-analytics-gallery-id="why apple gallery" data-component-list="ScrollGallery WillChange" data-scroll-gallery> <div class="scroll-container"> <div class="item-container"> <ul class="card-set grid card-set-full-bleed" role="list"> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-apple-card" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="acmi" data-exclude-type="hide-acmi" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-applecard-1" class="overview-incentive-icon-applecard icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_applecard__q1njnn28o6au_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-applecard icon-card-icon"> <source srcset="/v/imac/q/images/overview/incentive/icon_applecard__q1njnn28o6au_large.png, /v/imac/q/images/overview/incentive/icon_applecard__q1njnn28o6au_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_applecard__q1njnn28o6au_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Financing.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Monthly payment options available.</p> </div> </div> </div> <a href="/uk/shop/browse/financing" data-analytics-intrapage-link="" class="card-control" data-analytics-title="open modal - acmi" data-analytics-click="prop3:open modal - acmi" aria-label="Learn more about financing" type="button"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 18" class="icon-control icon-control-plus tile-icon"> <path d="m4.254 16.454c0-.432.183-.83.498-1.129l6.408-6.325-6.408-6.325c-.315-.299-.498-.697-.498-1.129 0-.847.697-1.527 1.561-1.527.398 0 .764.149 1.062.432l7.388 7.321c.381.365.547.763.547 1.228s-.183.863-.548 1.228l-7.387 7.322c-.299.299-.647.432-1.062.432-.864-.001-1.561-.698-1.561-1.528z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-trade-in" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="trade in" data-exclude-type="hide-trade-in" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-tradein-1" class="overview-incentive-icon-tradein icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_tradein__eh9cmo5x40eq_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-tradein icon-card-icon"> <source srcset="/v/imac/q/images/overview/incentive/icon_tradein__eh9cmo5x40eq_large.png, /v/imac/q/images/overview/incentive/icon_tradein__eh9cmo5x40eq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_tradein__eh9cmo5x40eq_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Save with Apple Trade In.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Get credit towards your next Mac when you trade in an eligible device.<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 13" data-modal-close>13</a></sup></p> </div> </div> </div> <a href="/uk/shop/goto/trade_in" data-analytics-intrapage-link="" class="card-control" data-analytics-title="open modal - trade in" data-analytics-click="prop3:open modal - trade in" aria-label="Learn more about Apple Trade In" type="button"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 18" class="icon-control icon-control-plus tile-icon"> <path d="m4.254 16.454c0-.432.183-.83.498-1.129l6.408-6.325-6.408-6.325c-.315-.299-.498-.697-.498-1.129 0-.847.697-1.527 1.561-1.527.398 0 .764.149 1.062.432l7.388 7.321c.381.365.547.763.547 1.228s-.183.863-.548 1.228l-7.387 7.322c-.299.299-.647.432-1.062.432-.864-.001-1.561-.698-1.561-1.528z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-customize" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="customize" data-exclude-type="hide-customize" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-customize-1" class="overview-incentive-icon-customize icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_customize__ejl5rm6hsiuu_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-customize icon-card-icon"> <source srcset="/v/imac/q/images/overview/incentive/icon_customize__ejl5rm6hsiuu_large.png, /v/imac/q/images/overview/incentive/icon_customize__ejl5rm6hsiuu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_customize__ejl5rm6hsiuu_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Customise your Mac.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Choose your chip, memory, storage, even colour.</p> </div> </div> </div> <div data-component-list="Modal" aria-modal="true" role="dialog" tabindex="-1" class="ric-modal ric-modal-scrim ric-modal-scrim-blur ric-modal-page-overlay icon-card-modal" aria-hidden="true" data-modal-container data-modal-close id="icon-card-customize"> <div class="ric-modal-overlay-container" data-modal-overlay-container data-modal-close> <div class="ric-modal-overlay" data-modal-overlay> <div class="ric-modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="customize modal" data-modal-scroll-group-name="Incentive - Customize"> <div class="icon-card-modal-content"> <div class="icon-card-modal-content-terms"> <h2 class="typography-modal-header-topic-label modal-topic-label">Customise Your Mac</h2> <h3 class="typography-modal-header-headline modal-headline">Choose your chip, memory, storage, even colour.</h3> <p class="typography-icon-card-modal-content-inline-headline icon-card-modal-inline-headline">Build the Mac that’s best for you. When you buy online at Apple, you can customise your Mac just the way you want. Whether you need an extra powerful chip, more memory or additional storage, you can tailor any new Mac to suit your needs.</p> <p class="modal-link"><a href="/uk/shop/goto/buy_mac" data-analytics-title="shop mac" class="icon-wrapper"><span class="icon-copy">Shop Mac</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="ric-modal-close-button-wrapper" data-modal-close-button-wrapper> <button aria-label="Close this modal" class="ric-modal-close-button" data-modal-close-button data-modal-close> <span class="ric-modal-close-icon" data-modal-close-icon > <svg class="icon-control icon-control-close" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20.1211 18 3.4395-3.4395c.5859-.5854.5859-1.5356 0-2.1211-.5859-.5859-1.5352-.5859-2.1211 0l-3.4395 3.4395-3.4395-3.4395c-.5859-.5859-1.5352-.5859-2.1211 0-.5859.5854-.5859 1.5356 0 2.1211l3.4395 3.4395-3.4395 3.4395c-.5859.5854-.5859 1.5356 0 2.1211.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395l3.4395-3.4395 3.4395 3.4395c.293.293.6768.4395 1.0605.4395s.7676-.1465 1.0605-.4395c.5859-.5854.5859-1.5356 0-2.1211l-3.4395-3.4395z"></path> </svg> </span> </button> </div> </div> </div> </div> <button data-modal-open="icon-card-customize" data-analytics-intrapage-link tabindex="0" class="card-control" data-analytics-title="open modal - customize" data-analytics-click="prop3:open modal - customize" aria-label="Learn more about customising your Mac"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg class="icon-control icon-control-plus tile-icon larger" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m24 16.5h-4.5v-4.5c0-.8286-.6719-1.5-1.5-1.5s-1.5.6714-1.5 1.5v4.5h-4.5c-.8281 0-1.5.6714-1.5 1.5s.6719 1.5 1.5 1.5h4.5v4.5c0 .8286.6719 1.5 1.5 1.5s1.5-.6714 1.5-1.5v-4.5h4.5c.8281 0 1.5-.6714 1.5-1.5s-.6719-1.5-1.5-1.5z"></path> </svg> </span> </div> </button> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-delivery" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="delivery and pickup" data-exclude-type="hide-delivery" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-delivery-1" class="overview-incentive-icon-delivery icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_delivery__b155kvk9e4ia_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-delivery icon-card-icon"> <source srcset="/v/imac/q/images/overview/incentive/icon_delivery__b155kvk9e4ia_large.png, /v/imac/q/images/overview/incentive/icon_delivery__b155kvk9e4ia_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_delivery__b155kvk9e4ia_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Fast, free delivery</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Or pick up available items at an Apple Store.</p> </div> </div> </div> <a href="/uk/shop/goto/shipping_pickup" data-analytics-intrapage-link="" class="card-control" data-analytics-title="open modal - delivery and pickup" data-analytics-click="prop3:open modal - delivery and pickup" aria-label="Learn more about Apple Trade In" type="button"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 18" class="icon-control icon-control-plus tile-icon"> <path d="m4.254 16.454c0-.432.183-.83.498-1.129l6.408-6.325-6.408-6.325c-.315-.299-.498-.697-.498-1.129 0-.847.697-1.527 1.561-1.527.398 0 .764.149 1.062.432l7.388 7.321c.381.365.547.763.547 1.228s-.183.863-.548 1.228l-7.387 7.322c-.299.299-.647.432-1.062.432-.864-.001-1.561-.698-1.561-1.528z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-specialist" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="shop with a specialist" data-exclude-type="hide-specialist" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-specialist-1" class="overview-incentive-icon-specialist icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_specialist__eolf90i9vgya_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-specialist icon-card-icon"> <source srcset="/v/imac/q/images/overview/incentive/icon_specialist__eolf90i9vgya_large.png, /v/imac/q/images/overview/incentive/icon_specialist__eolf90i9vgya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_specialist__eolf90i9vgya_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Shop with a Mac Specialist.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Whether you shop in a store or online, our Specialists can help you pick something perfect.</p> </div> </div> </div> <a href="https://contactretail.apple.com/?pg=COM:imac&ap=COM&c=gb&l=en&ag=SWSOV" data-analytics-intrapage-link="" class="card-control" data-analytics-title="open modal - shop with a specialist" data-analytics-click="prop3:open modal - shop with a specialist" aria-label="Learn more about shopping with a Specialist over video" type="button"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 18" class="icon-control icon-control-plus tile-icon"> <path d="m4.254 16.454c0-.432.183-.83.498-1.129l6.408-6.325-6.408-6.325c-.315-.299-.498-.697-.498-1.129 0-.847.697-1.527 1.561-1.527.398 0 .764.149 1.062.432l7.388 7.321c.381.365.547.763.547 1.228s-.183.863-.548 1.228l-7.387 7.322c-.299.299-.647.432-1.062.432-.864-.001-1.561-.698-1.561-1.528z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-personal" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="personal session" data-exclude-type="hide-personal" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-personal-1" class="overview-incentive-icon-personal icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_personal__ece055ud6lm6_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-personal icon-card-icon"> <source srcset="/v/imac/q/images/overview/incentive/icon_personal__ece055ud6lm6_large.png, /v/imac/q/images/overview/incentive/icon_personal__ece055ud6lm6_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_personal__ece055ud6lm6_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Meet your new Mac with Personal Setup.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Jump into online sessions with a Specialist to set up your Mac and discover new features.</p> </div> </div> </div> <a href="/uk/shop/goto/personal_session" data-analytics-intrapage-link="" class="card-control" data-analytics-title="open modal - personal session" data-analytics-click="prop3:open modal - personal session" aria-label="Learn more about Personal Setup" type="button"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 18" class="icon-control icon-control-plus tile-icon"> <path d="m4.254 16.454c0-.432.183-.83.498-1.129l6.408-6.325-6.408-6.325c-.315-.299-.498-.697-.498-1.129 0-.847.697-1.527 1.561-1.527.398 0 .764.149 1.062.432l7.388 7.321c.381.365.547.763.547 1.228s-.183.863-.548 1.228l-7.387 7.322c-.299.299-.647.432-1.062.432-.864-.001-1.561-.698-1.561-1.528z"></path> </svg> </span> </div> </a> </li> <li class="card tile tile-rounded card-hover icon-card gallery-item" id="gallery-item-apple-store" data-ac-gallery-item role="listitem" data-analytics-gallery-item-id="apple store app" data-exclude-type="hide-apple-store" data-component-list="Card WillChange" data-staggered-item> <div class="tile-content"> <div class="icon-card-content"> <div class="icon-card-icon-wrapper"> <picture id="overview-incentive-icon-applestore-1" class="overview-incentive-icon-applestore icon-card-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_applestore__emudfp3sqw02_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-applestore icon-card-icon"> <source srcset="/v/imac/q/images/overview/incentive/icon_applestore__emudfp3sqw02_large.png, /v/imac/q/images/overview/incentive/icon_applestore__emudfp3sqw02_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/incentive/icon_applestore__emudfp3sqw02_large.png" alt > </picture> </noscript> </div> <div class="icon-card-copy-wrapper"> <h3 class="icon-card-headline typography-icon-card-headline">Explore a shopping experience designed around you.</h3> <p class="icon-card-body-copy typography-icon-card-body-copy">Use the Apple Store app to get a more personal way to shop.</p> </div> </div> </div> <a href="https://apps.apple.com/gb/app/apple-store/id375380948?mt=8/" data-analytics-intrapage-link="" class="card-control" data-analytics-title="open modal - apple store app" data-analytics-click="prop3:open modal - apple store app" aria-label="Learn more about shopping using Apple Store app" type="button"> <div class="tile-button-wrapper"> <span class="tile-button tile-button-high-contrast"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 18 18" class="icon-control icon-control-plus tile-icon"> <path d="m16.646 15.008c-.719 0-1.32-.635-1.32-1.337v-3.309l.284-6.401-2.139 2.474-11.165 11.164c-.267.267-.585.401-.936.401-.735 0-1.37-.669-1.37-1.371 0-.334.15-.669.418-.936l11.148-11.18 2.457-2.106-6.452.267h-3.242c-.702 0-1.32-.602-1.32-1.304 0-.719.552-1.337 1.371-1.337l12.183-.033c.886 0 1.437.585 1.437 1.421v12.2c0 .802-.635 1.387-1.354 1.387z"></path> </svg> </span> </div> </a> </li> </ul> </div> </div> <div class="scroll-gallery-paddlenav paddlenav paddlenav-alpha hide" data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav data-staggered-item data-focus-expression="{&quot;expression&quot;: &quot;a0t - (50vh - 50a0h)&quot;, &quot;anchors-closest&quot;: [&quot;.gallery&quot;], &quot;focus-delay&quot;: &quot;true&quot;, &quot;tabindex&quot;: &quot;-1&quot;}"> <ul> <li class="left-item"><button aria-label="Previous, incentive gallery" class="paddlenav-arrow paddlenav-arrow-previous" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronleft" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m20 25c-.3838 0-.7676-.1465-1.0605-.4395l-5.5-5.5c-.5859-.5854-.5859-1.5356 0-2.1211l5.5-5.5c.5859-.5859 1.5352-.5859 2.1211 0 .5859.5854.5859 1.5356 0 2.1211l-4.4395 4.4395 4.4395 4.4395c.5859.5854.5859 1.5356 0 2.1211-.293.293-.6768.4395-1.0605.4395z"></path> </svg> </button></li> <li class="right-item"><button aria-label="Next, incentive gallery" class="paddlenav-arrow paddlenav-arrow-next" data-focus-expression="{&quot;expression&quot;:&quot;a0t - (50vh - 50a0h)&quot;,&quot;anchors-closest&quot;:[&quot;.gallery&quot;],&quot;focus-delay&quot;:&quot;true&quot;,&quot;tabindex&quot;:&quot;0&quot;}"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </button></li> </ul> </div> </div> </section> <section class="section section-contrast no-pad-top background-alt" data-anim-scroll-group="Contrast" data-analytics-section-engagement="name:compare" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <header class="section-header row"> <h2 class="section-header-headline typography-section-header-headline" data-staggered-item>Keep exploring Mac.</h2> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-compare" data-staggered-item> <a href="/uk/mac/compare/" data-analytics-title="compare all mac models" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Compare all Mac models</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> <div class="card tile tile-rounded no-pad-top background-alt contrast-container"> <div class="contrast-alignment-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-imac has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-4" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">iMac </span> <span aria-hidden="true">iMac</span> </p> </h3> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading>M4 chip</p> </div> <div class="product-tile-image-link"> <picture id="overview-contrast-product-tile-imac-1" class="overview-contrast-product-tile-imac product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-product-tile-imac product-tile-image"> <source srcset="/v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_xsmall.png, /v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_small.png, /v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_medium.png, /v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_large.png, /v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_xlarge.png, /v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/product_tile_imac__qjnmgha9iuim_xlarge.png" alt > </picture> </noscript> </div> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colours"> <li class="colorindicator-item colorindicator-swatch finish-dual-tone-blue"> <span class="visuallyhidden">Blue</span> </li> <li class="colorindicator-item colorindicator-swatch finish-dual-tone-purple"> <span class="visuallyhidden">Purple</span> </li> <li class="colorindicator-item colorindicator-swatch finish-dual-tone-pink"> <span class="visuallyhidden">Pink</span> </li> <li class="colorindicator-item colorindicator-swatch finish-dual-tone-orange"> <span class="visuallyhidden">Orange</span> </li> <li class="colorindicator-item colorindicator-swatch finish-dual-tone-yellow"> <span class="visuallyhidden">Yellow</span> </li> <li class="colorindicator-item colorindicator-swatch finish-dual-tone-green"> <span class="visuallyhidden">Green</span> </li> <li class="colorindicator-item colorindicator-swatch finish-silver"> <span class="visuallyhidden">Silver</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning>A stunning all-in-one desktop for creativity and productivity.</p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="imac" data-grid-row-price><span data-pricing-product="imac" data-product-template="${price.display.from}"></span> </p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <div class="product-tile-current"> <span class="product-tile-current-inner">Currently viewing<span class="visuallyhidden">, iMac</span> </span> </div> <a href="/uk/shop/goto/buy_mac/imac" data-analytics-title="buy - imac" aria-label="Buy, iMac" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <p class="tout-subheading typography-tout-subheading">24″</p> <div class="tout-copy"> <p>4.5K Retina display with 500 nits of brightness delivers sharp and vibrant detail<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_mx-wrapper"> <picture id="overview-contrast-icon-mx-1" class="overview-contrast-icon-mx tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_mx__epjzh3cgqzki_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-mx tout-icon"> <source srcset="/v/imac/q/images/overview/contrast/icon_mx__epjzh3cgqzki_large.png, /v/imac/q/images/overview/contrast/icon_mx__epjzh3cgqzki_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_mx__epjzh3cgqzki_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple M4 chip</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-1" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large.png, /v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple In­telli­gence<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="tout" data-grid-row-4> <figure class="stat"> <div class="stat-content"><span class="stat-caption">Up to</span><span class="stat-value">6 ports</span><span class="stat-caption">2x Thunderbolt / USB 4 or 4x Thunderbolt 4, Gigabit Ethernet, headphone jack</span></div> </figure> </div> </div> </li> <li class="product-tile product-tile-mac-mini has-image-link-row has-badge-row has-colorindicator-row has-headline-row has-subheading-row has-positioning-row has-price-row has-touts-rows-4" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-reduced badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline typography-product-tile-headline" data-grid-row-headline> <span class="visuallyhidden">Mac mini </span> <span aria-hidden="true">Mac mini</span> </p> </h3> <p class="product-tile-subheading typography-product-tile-subheading" data-grid-row-subheading>M4 or M4 Pro chip</p> </div> <a href="/uk/mac-mini/" class="product-tile-image-link" data-analytics-title="learn more - mac mini" aria-label="Learn more about Mac mini"> <picture id="overview-contrast-product-tile-mac-mini-1" class="overview-contrast-product-tile-mac-mini product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-product-tile-mac-mini product-tile-image"> <source srcset="/v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_xsmall.png, /v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_small.png, /v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_medium.png, /v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_large.png, /v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_xlarge.png, /v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/product_tile_mac_mini__b314c2wdhfjm_xlarge.png" alt > </picture> </noscript> </a> <div class="colorindicator"> <ul class="colorindicator-items" role="list" aria-label="Available colours"> <li class="colorindicator-item colorindicator-swatch finish-silver"> <span class="visuallyhidden">Silver</span> </li> <li class="colorindicator-item colorindicator-label"> +<span class="visuallyhidden">more</span> </li> </ul> </div> </div> <div class="product-tile-body product-tile-padding"> <p class="product-tile-positioning typography-product-tile-positioning " data-grid-row-positioning>The mini-est, most affordable Mac with mighty perform­ance.</p> <p class="product-tile-price typography-product-tile-subheading " data-pricing-hide="mac-mini" data-grid-row-price><span data-pricing-product="mac-mini" data-product-template="${price.display.from}"></span> </p> <div class="product-tile-ctas product-tile-ctas-stacked product-tile-ctas-primary typography-product-tile-ctas "> <a href="/uk/mac-mini/" data-analytics-title="learn more - mac mini" aria-label="Learn more about Mac mini" class="button ">Learn more</a> <a href="/uk/shop/goto/buy_mac/mac_mini" data-analytics-title="buy - mac mini" aria-label="Buy, Mac mini" class="icon-wrapper product-tile-link"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> </div> <div class="tout-group typography-tout-copy" data-grid-tout-group> <div class="tout" data-grid-row-1> <p class="tout-copy"> <span class="tout-null tout-scrim typography-tout-null" aria-hidden="true">—</span> <span class="visuallyhidden"> not applicable</span> </p> </div> <div class="tout" data-grid-row-2> <div class="tout-icon-wrapper overview_contrast_icon_mx_mx_pro-wrapper"> <picture id="overview-contrast-icon-mx-mx-pro-1" class="overview-contrast-icon-mx-mx-pro tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_mx_mx_pro__f4w0lojt8eqa_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-mx-mx-pro tout-icon"> <source srcset="/v/imac/q/images/overview/contrast/icon_mx_mx_pro__f4w0lojt8eqa_large.png, /v/imac/q/images/overview/contrast/icon_mx_mx_pro__f4w0lojt8eqa_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_mx_mx_pro__f4w0lojt8eqa_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple M4 chip or M4 Pro chip</p> </div> </div> <div class="tout" data-grid-row-3> <div class="tout-icon-wrapper overview_contrast_icon_apple_intelligence-wrapper"> <picture id="overview-contrast-icon-apple-intelligence-2" class="overview-contrast-icon-apple-intelligence tout-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-apple-intelligence tout-icon"> <source srcset="/v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large.png, /v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/imac/q/images/overview/contrast/icon_apple_intelligence__bc25sjkid1zm_large.png" alt > </picture> </noscript> </div> <div class="tout-copy"> <p>Apple In­telli­gence<sup class="footnote footnote-number"><a href="#footnote-1" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="tout" data-grid-row-4> <figure class="stat"> <div class="stat-content"><span class="stat-value">8 ports</span><span class="stat-caption">3x Thunderbolt 4 or 3x Thunderbolt 5, 2x USB‑C, HDMI, Gigabit Ethernet, headphone jack</span></div> </figure> </div> </div> </li> </ul> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass inactive " id="aap-contrast" data-aap-type="base-link" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 75vh&quot;, &quot;end&quot;: &quot;a0b - 75vh&quot;, &quot;anchors&quot;: [&quot;.section-contrast&quot;]}" data-analytics-activitymap-region-id="compare aap button" data-aap-name="all-access-pass" data-aap-enabled="true"> <div class="all-access-pass__background"> <a href="/uk/mac/compare/" class="aap-base-link" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.section-contrast&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="compare all mac models"> <span class="aap-base-link__text typography-all-access-pass-base-text" >Compare all Mac models</span> <span class="aap-base-link__icon"> <svg class="icon-control icon-control-chevronright" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"> <path d="m22.5597 16.9375-5.5076-5.5c-.5854-.5854-1.5323-.5825-2.1157.0039-.5835.5869-.5815 1.5366.0039 2.1211l4.4438 4.4375-4.4438 4.4375c-.5854.5845-.5874 1.5342-.0039 2.1211.2922.2944.676.4414 1.0598.4414.3818 0 .7637-.1455 1.0559-.4375l5.5076-5.5c.2815-.2812.4403-.6636.4403-1.0625s-.1588-.7812-.4403-1.0625z"></path> </svg> </span> </a> </div> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" data-aap-hide-kf='{"start": "a0t - 75vh", "end": "a0b - 75vh", "anchors": [".section-index"]}' data-analytics-section-engagement="name:router" data-component-list="StaggeredFadeIn"> <div class="viewport-content"> <div id="mac-index" class="index" data-component-list="Index" data-family-name="mac" data-staggered-item> <h2 class="typography-index-headline index-title">Mac</h2> <nav class="index-groups" aria-labelledby="mac-index"> </nav> </div> </div> </section> </main> <!--/main--> <footer id="ac-globalfooter" class="no-js" lang="en-GB" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-*"><small>*</small> Pricing, claims and feature availability apply to the US and may vary by region. For product details specific to your area please refer to the information provided on this webpage.</li> </ul> <ol> <li id="footnote-1">Apple Intelligence is available in beta on all Mac models with M1 and later, with Siri and device language set to US English, as a macOS Sequoia update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese and others, will be coming over the course of the next year.</li> <li id="footnote-2">Testing conducted by Apple in September and October 2024 using pre‑production 24‑inch iMac systems with Apple M4, 10‑core CPU, 10‑core GPU and 16GB of RAM, as well as production 3.0GHz 6‑core Intel Core i5–based 21.5‑inch iMac systems with Radeon Pro 560X with 4GB of GDDR5 memory and 8GB of RAM, all configured with 256GB SSD. Tested using Super Resolution with Photomator 3.3.23 and a 4.4MB image. Performance tests are conducted using specific computer systems and reflect the approximate perform­ance of iMac.</li> <li id="footnote-3">Testing conducted by Apple in September and October 2024 using pre-production 24‑inch iMac systems with Apple M4, 10‑core CPU, 10‑core GPU, 32GB of RAM and 2TB SSD, as well as production 24‑inch iMac systems with Apple M1, 8‑core CPU, 8‑core GPU, 16GB of RAM and 2TB SSD. Adobe Photoshop 2024 v25.11.0 tested using the following filters and functions: sharpen, find edges, blur more, diffuse and content aware scale. Performance tests are conducted using specific computer systems and reflect the approximate perform­ance of iMac.</li> <li id="footnote-4">Testing conducted by Apple in September and October 2024 using pre-production 24‑inch iMac systems with Apple M4, 10‑core CPU, 10‑core GPU, 16GB of RAM and 256GB SSD, as well as production Intel Core 7‑based PC systems with Intel Graph­ics, 16GB of RAM, 1TB SSD and the latest version of Windows 11 Home available at the time of testing. Bestselling 24‑inch Windows all-in-one PC with the latest Intel Core 7 processor is based on publicly available sales data over the prior 12 months. Tested with Affinity Photo 2 v2.5.5 using the built‑in benchmark version 25000. Performance tests are conducted using specific computer systems and reflect the approximate perform­ance of iMac.</li> <li id="footnote-5">Actual diagonal screen size is 23.5 inches.</li> <li id="footnote-6">Available on Mac computers with Apple silicon and Intel‑based Mac computers with a T2 Security Chip. Requires that your iPhone and Mac are signed in with the same Apple Account using two-factor authentication, your iPhone and Mac are near each other and have Bluetooth and Wi‑Fi turned on, and your Mac is not using AirPlay or Sidecar. Some iPhone features (e.g., cam­era and microphone) are not compatible with iPhone Mirroring.</li> <li id="footnote-7">SMS requires an iPhone or iPad with iOS 8.1 or later or iPadOS. iPhone calls require an iPhone with iOS 8 or later.</li> <li id="footnote-8">iMac with 8‑core CPU supports one external display. iMac with 10‑core CPU supports up to two external displays.</li> <li id="footnote-9">Wi‑Fi 6E available in countries and regions where supported.</li> <li id="footnote-10">Port configuration varies by model.</li> <li id="footnote-11">Magic Key­board with Touch ID is included with iMac systems with 10‑core GPU.</li> <li id="footnote-12">Testing conducted by Apple in September and October 2024 using pre-production 24‑inch iMac systems with Apple M4, 10‑core CPU, 10‑core GPU, 32GB of RAM and 2TB SSD, as well as production 24‑inch iMac systems with Apple M1, 8‑core CPU, 8‑core GPU, 16GB of RAM and 2TB SSD. Tested with a selection of tasks using Microsoft Excel v16.88. Performance tests are conducted using specific computer systems and reflect the approximate perform­ance of iMac.</li> <li id="footnote-13">Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from <a href="https://uk-appletradein.likewize.com/">Apple’s trade-in partner</a> for trade-in and recycling of eligible devices. Restrictions and limitations may apply.</li> </ol> <ul> <li>“BIRDS OF A FEATHER” written by Billie Eilish, FINNEAS.</li> <li>Where Winds Meet coming early 2025.</li> <li>Some features, applications and services may not be available in all regions or all languages.</li> </ul> </section> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/uk/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <a class="ac-gf-breadcrumbs-link" href="/uk/mac/" property="item" typeof="WebPage"><span property="name">Mac</span></a> <meta property="position" 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