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12 Ways to Drive Traffic to Your Website (Without Paid Ads)

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.fusion-menu-element-wrapper[data-count="0"]:not(.collapse-enabled) .fusion-menu-element-list .fusion-megamenu-wrapper{box-shadow:0px 2px 6px 0px rgba(0,0,0,0.11);;}</style><ul id="menu-zutrix-blog" class="fusion-menu fusion-custom-menu fusion-menu-element-list"><li id="menu-item-3513" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3513 fusion-megamenu-menu " data-item-id="3513"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="#" class="fusion-background-highlight"><span class="menu-text">Latest Blogs</span><span class="fusion-open-nav-submenu"></span></a><button type="button" aria-label="Open submenu of Latest Blogs" aria-expanded="false" class="fusion-open-nav-submenu fusion-open-nav-submenu-on-click" onclick="fusionNavClickExpandSubmenuBtn(this);"></button><div class="fusion-megamenu-wrapper fusion-columns-2 columns-per-row-2 columns-7 col-span-4"><div class="row"><div class="fusion-megamenu-holder lazyload" style="width:33.3332vw;" data-width="33.3332vw"><ul class="fusion-megamenu fusion-megamenu-border"><li id="menu-item-3514" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-3514 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/general-marketing/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-bullhorn fas" aria-hidden="true"></i></span>General Marketing</a></div></li><li id="menu-item-3515" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-3515 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/general-seo/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-dolly fas" aria-hidden="true"></i></span>General SEO</a></div></li></ul><ul class="fusion-megamenu fusion-megamenu-row-2 fusion-megamenu-row-columns-2 fusion-megamenu-border"><li id="menu-item-3516" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-3516 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/keyword-research/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-search fas" aria-hidden="true"></i></span>Keyword Research</a></div></li><li id="menu-item-3517" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-3517 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/link-building/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-space-shuttle fas" aria-hidden="true"></i></span>Link Building</a></div></li></ul><ul class="fusion-megamenu fusion-megamenu-row-3 fusion-megamenu-row-columns-2 fusion-megamenu-border"><li id="menu-item-3518" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-3518 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/local-seo/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-map-marker-alt fas" aria-hidden="true"></i></span>Local SEO</a></div></li><li id="menu-item-3519" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-3519 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-2 col-lg-6 col-md-6 col-sm-6" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/on-page-seo/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-file-alt fas" aria-hidden="true"></i></span>On-Page SEO</a></div></li></ul><ul class="fusion-megamenu fusion-megamenu-row-4 fusion-megamenu-row-columns-1"><li id="menu-item-3520" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-3520 fusion-megamenu-submenu menu-item-has-link fusion-megamenu-columns-1 col-lg-12 col-md-12 col-sm-12" style="width:50%;"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><div class='fusion-megamenu-title'><a class="awb-justify-title" href="https://zutrix.com/blog/category/technical-seo/"><span class="fusion-megamenu-icon"><i class="glyphicon fa-cogs fas" aria-hidden="true"></i></span>Technical SEO</a></div></li></ul></div><div style="clear:both;"></div></div></div></li><li id="menu-item-3509" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3509 fusion-dropdown-menu" data-item-id="3509"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="#" class="fusion-background-highlight"><span class="menu-text">SEO Tools</span><span class="fusion-open-nav-submenu"></span></a><button type="button" aria-label="Open submenu of SEO Tools" aria-expanded="false" class="fusion-open-nav-submenu fusion-open-nav-submenu-on-click" onclick="fusionNavClickExpandSubmenuBtn(this);"></button><ul class="sub-menu"><li id="menu-item-3524" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3524 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/rank-tracker" class="fusion-background-highlight"><span>Rank Tracker</span></a></li><li id="menu-item-3525" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3525 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/keyword-research" class="fusion-background-highlight"><span>Keyword Research</span></a></li><li id="menu-item-3526" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3526 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/backlink-monitoring" class="fusion-background-highlight"><span>Backlink Monitoring</span></a></li><li id="menu-item-3527" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3527 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/serp-api" class="fusion-background-highlight"><span>SERP API</span></a></li></ul></li><li id="menu-item-3510" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3510 fusion-dropdown-menu" data-item-id="3510"><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="#" class="fusion-background-highlight"><span class="menu-text">Free Tools</span><span class="fusion-open-nav-submenu"></span></a><button type="button" aria-label="Open submenu of Free Tools" aria-expanded="false" class="fusion-open-nav-submenu fusion-open-nav-submenu-on-click" onclick="fusionNavClickExpandSubmenuBtn(this);"></button><ul class="sub-menu"><li id="menu-item-3528" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3528 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/free-serp-checker" class="fusion-background-highlight"><span>SERP Checker</span></a></li><li id="menu-item-3529" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3529 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/free-keyword-planner" class="fusion-background-highlight"><span>Keyword Planner</span></a></li><li id="menu-item-3530" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3530 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/google-suggest" class="fusion-background-highlight"><span>Google Suggest</span></a></li><li id="menu-item-3531" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3531 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/word-counter" class="fusion-background-highlight"><span>Word Counter</span></a></li><li id="menu-item-3532" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3532 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/youtube-keyword-tool" class="fusion-background-highlight"><span>Youtube Tag Generator</span></a></li><li id="menu-item-3736" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3736 fusion-dropdown-submenu" ><span class="background-default transition-center"></span><span class="background-active transition-center"></span><a href="https://zutrix.com/analytics-url-builder" class="fusion-background-highlight"><span>Analytics URL Builder</span></a></li></ul></li><li id="menu-item-3512" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3512" data-item-id="3512"><span class="background-default 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Website (Without Paid Ads)</h1> </div> </div> </div> </div> </div> <main id="main" class="clearfix width-100"> <div class="fusion-row" style="max-width:100%;"> <section id="content" style="width: 100%;"> <div id="post-3592" class="post-3592 post type-post status-publish format-standard has-post-thumbnail hentry category-general-marketing category-general-seo category-local-seo"> <div class="post-content"> <div class="fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling" style="background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center" style="max-width:calc( 1260px + 10px );margin-left: calc(-10px / 2 );margin-right: calc(-10px / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_4_5 4_5 fusion-flex-column fusion-animated" data-animationType="fadeInUp" data-animationDuration="0.8" data-animationOffset="top-into-view"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 30px 0px 30px;"><div class="fusion-content-tb fusion-content-tb-1" style="margin-bottom:30px;"><p>Consistently driving high-quality traffic to a website is pretty difficult.</p> <p>Isn’t it?</p> <p>But imagine what it’d be like if you can drive a massive amount of quality traffic to your website without spending a dollar on ads.</p> <p>Wouldn&#039;t that be great?</p> <p>In this post, I’m going to share with you 12 powerful traffic driving strategies that will skyrocket your website traffic in a very short span of time.</p> <p><strong>And most importantly</strong> &#8211; you don’t have to spend a single dollar on ads to achieve that result.</p> <p>So ready to jump in?</p> <p>Let’s get started.</p> <h2>12 Ways to Drive Traffic to Your Website</h2> <h3>#1 Write Answers On Quora</h3> <p><a href="https://www.quora.com/" class="external" rel="nofollow" target="_blank">Quora</a> is the world’s most popular and biggest Q&amp;A website, with over 300 million+ active users.</p> <p>Millions of people ask and answer questions on this platform every single day.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Drive-website-traffic-from-quora-1626797007.PNG" alt="Drive website traffic from Quora"></p> <p>And just by answering questions on Quora, you can not only generate a massive amount of highly targeted traffic to your website, but you can also build your authority.</p> <p>But most people are using Quora the wrong way.</p> <p>If you do the same mistake, then no matter how hard you try, you can never generate a decent amount of traffic from this platform.</p> <p>And that mistake is &#8211; Answering questions just for the sole purpose of generating traffic.</p> <p>Yes, you heard it right.</p> <p>I saw several times that people are just randomly answering questions that don&#039;t provide any value at all.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Bad-quora-answer.PNG" alt="Bad quora answer"></p> <p>But that’s a wrong practice.</p> <p>Even though if you want to generate traffic from Quora, it shouldn’t be just your only goal.</p> <p>You have to be authentic and provide value on this platform to get the most out of it.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Good-quora-answer-example.PNG" alt="Good quora answer"></p> <p>Here are the 3 simple steps you can follow to get massive traffic to your website using Quora:</p> <ul> <li> <p><strong>Step 1 &#8211; </strong>Find a question within your niche that has a decent following and less amount of answers. Also, before you choose any question, make sure you have a good knowledge of that topic or question.</p> </li> <li> <p><strong>Step 2</strong> &#8211; Write a kick-ass answer and try to provide as much value as you can. And don’t forget to include images because it makes the answer engaging.</p> </li> <li> <p><strong>Step 3 &#8211;</strong> Link to your website as a helpful resource in your answer or use it as a signature at the end of your answer.</p> </li> </ul> <p>That’s how easily you can write answers on Quora and generate free traffic to your website.</p> <h3>#2 Create Contents on Trending Topics</h3> <p><em>Trending topics are like fire</em>.</p> <p>It catches user attention very quickly and you can use that fire to easily attract traffic to your site.</p> <p>For example, whenever Google introduces any new algorithm update, blog posts related to that topic get a huge spike in traffic and social shares.</p> <p>And you can pretty much do the same thing for your website.</p> <p>But before you do anything, at first you have to find out what is currently trending in your niche.</p> <p>You can use <a href="https://trends.google.com/trends/" class="external" rel="nofollow" target="_blank">Google trends</a> to easily find out the current trends in your niche.</p> <p>Just head over to Google Trends and type in any search terms or topics related to your niche.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Google-trends-1.PNG" alt="Google Trends"></p> <p>And then it will show you the trend graph of that keyword for the last one year.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Google-trends-1626795214.PNG" alt="Google trends"></p> <p>You can even go ahead and change the time frame, country, and search type for evaluating the keyword trend.</p> <p>Besides that, you can also have a look at the niche-based news websites, Twitter trends, popular community threads for finding out some hot trending topics.</p> <p>And once you get those trending topics, produce the content as fast as possible.</p> <p>Because after all, trend is all about speed.</p> <h3>#3 Publish Guest Posts on Other Sites</h3> <p><a href="https://neilpatel.com/blog/guide-to-guest-blogging/" class="external" rel="nofollow" target="_blank">Guest posting</a> is not only a great tactic for driving targeted traffic for your website, it also helps to build quality backlinks, that later on helps to rank higher on search results.</p> <p>However, guest posting is not quite an easy task to do.</p> <p>It takes a lot of effort and time for doing guest posting the right way.</p> <p>But at end of the day, it’s insanely rewarding as well.</p> <p>To start off your guest posting campaign, firstly you have to find out the websites where you can contribute.</p> <p>For discovering websites that accept guest posts, you can use some search operators like:</p> <ul> <li> <p>“keyword” + “Submit a guest post”</p> </li> <li> <p>“Keyword” + “write for us”</p> </li> <li> <p>“Your keyword” + “guest post”</p> </li> </ul> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Guest-post-websites.PNG" alt="Guest post websites"></p> <p>Once you find out those websites, put them in a spreadsheet and start reaching out to the owners or content managers of that those sites.</p> <p>If you don’t have any idea about how you can write outreach emails, you can even use the guest posting outreach template by <a href="https://mailshake.com/blog/outreach-templates/" class="external" rel="nofollow" target="_blank">milkshake</a>.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Guest-post-outreach-template.PNG" alt="Guest post outreach template"></p> <p>But before you reach out to anyone for guest post contribution, make sure the websites at least have a decent authority and traffic.</p> <p>I personally prefer to write for websites that have a domain authority between 30 &#8211; 70 and get more than 20k+ website visitors per month.</p> <p>Now this evaluation metric can vary depending upon the niche.</p> <p>So it’s always better to do your own research before you reach out.</p> <h3>#4 Target Low-Competitive Long Tail Keywords</h3> <p>No matter what tactics you use, SEO is still going to be the most profitable traffic source for the majority of businesses.</p> <p>But to be honest, SEO is not easy.</p> <p>Sometimes it takes months, and even years, to rank a single page on Google.</p> <p>But still, 90.63% of pages get no organic traffic from Google.</p> <p><em>What could be the reason?</em></p> <p><strong>The reason is</strong> &#8211; most people are targeting high search volume keywords that are super competitive.</p> <p>And it’s almost impossible for a new or mid-range website to rank for those keywords.</p> <p>But there’s a better way that you can use to get free traffic from Google without waiting for so long.</p> <p>Instead of targeting high search volume and highly competitive keywords, try focusing on targeting the low-hanging keywords.</p> <p>This kind of low-competitive long-tail keywords might not bring thousands of traffic, but those keywords are comparatively easy to rank.</p> <p>And can also bring you a decent amount of traffic.</p> <p><strong>But the question is:</strong> <em>how you can find out low-competitive keywords for your website?</em></p> <p>For finding low competitive keywords, head over to <a href="https://zutrix.com/free-keyword-planner">Zutrix keyword planner</a> and enter your head keyword.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Zutrix-keyword-planner.PNG" alt="Zutrix keyword planner"></p> <p>Then it will find out relevant keyword ideas along with the search volume and competition.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Zutrix-keyword-list.PNG" alt="Zutrix keyword list"></p> <p>Choose the keywords that have a decent search volume and low competition.</p> <p>However, the competition metrics that you’ll get on all the keyword research tools are not always 100% correct.</p> <p>So before you choose any keyword, do a manual SERP analysis to measure the competition of that particular keyword.</p> <h3>#5 Create Expert Roundups</h3> <p>Creating expert roundups is by far one of the most efficient ways to drive truckloads of traffic to any website.</p> <p>On top of that, it will also help you to build up a good professional relationship with industry experts.</p> <p>But what exactly is an expert roundup?</p> <p>If you don’t have any idea about expert roundups, then let me explain…</p> <p>Roundup posts are basically like a list post where industry experts share their opinion or thoughts about any particular topic.</p> <p>Here’s an example of an expert roundup post published by <a href="https://www.searchenginejournal.com/seo-tips-for-newbies/" class="external" rel="nofollow" target="_blank">SearchEngineJournal</a>.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Expert-roundup-post.PNG" alt="Expert roundup post"></p> <p>The best thing about doing an expert roundup post is &#8211; <em>it benefits everyone</em>.</p> <p>The audience gets massive value, contributors get exposure on your site and you get a ton of free traffic to your website.</p> <p><strong><em>Not a bad deal, right?</em></strong></p> <p>At first, find out the experts in your industry who have a decent following and list them down in a spreadsheet.</p> <p>Then come up with a kick-ass topic that attracts user attention and also excites the experts to contribute.</p> <p>And finally, send emails to those experts asking for a contribution to your roundup post.</p> <p>Most of them would say yes and eventually contribute to your post.</p> <p>But still, I prefer to build a good connection with them by sharing their content, commenting on their posts, or by just appreciating their work, before I ask them to contribute.</p> <h3>#6 Update &amp; Relaunch Your Old Contents</h3> <p>You don’t have to create dozens of content every single month to attract traffic to your website.</p> <p>Instead of creating new content, you can just update your old content relaunch it like a new one.</p> <p>First of all, you have to find out the contents on your website that are a bit outdated.</p> <p>Then figure out what are the things you can do to improve that content.</p> <p>For example, if you have a piece of content on “12 Best SEO software”, try to expand that list by adding more SEO software.</p> <p>And you can even add infographics and more images to make the content attractive for the user.</p> <p>Once you’re done updating your content, share it on your social media channels and sent out an email blast to your email subscribers.</p> <p>That’s how easily you can utilize your old content to drive more traffic to your website.</p> <p><strong>And the best part?</strong></p> <p>Updating old content also significantly<a href="https://zutrix.com/blog/how-to-improve-google-search-ranking-in-3-steps"> improves search engine rankings</a>.</p> <h3>#7 Repurpose Your Contents</h3> <p>Repurposing content makes it easy for everyone to expand their reach without producing more content.</p> <p>You can use the same piece of content and repurpose it into many different formats, like videos, infographics, and short social media posts.</p> <p>And by doing this, you can reach a wide range of audiences on many different platforms without creating any extra pieces of contents.</p> <p>Brain dean from <a href="https://backlinko.com/" class="external" rel="nofollow" target="_blank">Backlinko</a> uses this method a lot.</p> <p>If you look at the YouTube channel of Brian dean, you’ll see most of the videos on his channel are just converted from his blog posts.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Backlinko-content-repurpose-1626795583.PNG" alt="Backlinko content repurpose"></p> <p>And this saves a ton of time for him because he is not creating everything from complete scratch.</p> <p>For example, if you have a published blog post on your website, take that blog post and convert it into a video.</p> <p>And then upload that video to YouTube.</p> <p>That’s how simply you can use the power of content repurposing to scale your content marketing game without putting too much of your time and money.</p> <h3>#8 Own Your Audience (Utilize Email Marketing)</h3> <p>Forget about traffic. If you’re not creating your email list from day one, you’re running your business at the edge of a knife.</p> <p>As a business owner, you should never depend on any third-party websites like Google, Facebook, Twitter, or Linkedin.</p> <p>And that’s because you never know what’s going to happen tomorrow.</p> <p>They might ban your site from their platform or might shut down their operations.</p> <p>I’m not saying that you should never utilize these platforms for your business.</p> <p>But at the end of the day, you have to keep in mind that there’s always going to be some uncertainties.</p> <p>So what’s the solution?</p> <p><strong>The solution is:</strong> own your audience.</p> <p>And how you’ll own your audience?</p> <p><strong>By building an email strong email list</strong>.</p> <p>You can use any email marketing services like<a href="https://www.getresponse.com/" class="external" rel="nofollow" target="_blank"> Getresponse</a> or <a href="https://convertkit.com/" class="external" rel="nofollow" target="_blank">Convertkit</a> to store and send emails to your subscribers.</p> <p>And if you’re a WordPress user, then you can also use lead capturing software like <a href="https://optinmonster.com/" class="external" rel="nofollow" target="_blank">OptinMonster</a> to capture the emails of your website visitors pretty effortlessly.</p> <p><strong>Pro Tip:</strong> For encouraging your website visitors to give their email addresses, you can offer some short incentives like eBooks, mini-courses, a free version of your tool, free goodies, templates, or a checklist.</p> <h3>#9 Be Active in Online Communities</h3> <p>Try to be active and engage in as many online communities and groups as you can within your niche.</p> <p>Online communities like Facebook groups, Reddit, and niche forums can work like wonders for your business.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Facebook-group-1626795793.PNG" alt="Facebook group"></p> <p>But only if you use it correctly.</p> <p><strong>The truth is:</strong> promoting websites in online communities like Facebook groups became really tough these days.</p> <p>Because most quality groups and communities don’t allow self-promotion to avoid spam.</p> <p>And if your only intention is to post around your website links on these groups, get ready to get banned.</p> <p>So instead of just thinking about self-promotion, try to provide as much value as you can to these communities by commenting on other user’s posts, providing valuable insights, and engaging with other group members.</p> <p>When you keep your focus on providing value, it not only builds up your authority, but even if you promote your content occasionally, group admins will most probably approve it.</p> <h3>#10 Run a Giveaway or Contest</h3> <p><strong><em>People love free stuff</em></strong>.</p> <p>Isn’t it?</p> <p>And you can use this “love” to drive an insane amount of free traffic to your site.</p> <p>But how?</p> <p>By running giveaways and contests for your target audience.</p> <p>Giveaways and contests are outstanding to explode your website traffic, grow your email list, build your following and also improve the overall business reputation.</p> <p><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" data-orig-src="/blog/assets/media/Giveaway.PNG" alt="Use giveaway &#038; content to increase traffic to website"></p> <p>And generally, giveaways bring up many new users for your website and expand your reach.</p> <p>You don’t always have to giveaway expensive things to attract your audience’s attention. Even a small book, eBook, software subscription, web hosting, t-shirt or hoodies can make everyone interested in your giveaway.</p> <p>But at least make sure that whatever prize you’re giving, should be relevant to your business and the kind of ideal audience persona you have.</p> <p>For running giveaways, you can use a tool like <a href="https://gleam.io/" class="external" rel="nofollow" target="_blank">Gleam</a> to set up and run your giveaways smoothly.</p> <h3>#11 Optimize Your Website For SEO</h3> <p>If you want to drive sustainable traffic to your website for a long period of time without burning money on ads, <a href="https://moz.com/beginners-guide-to-seo" class="external" rel="nofollow" target="_blank">SEO</a> is the only way out.</p> <p>However, to be honest: SEO is a bit complicated.</p> <p>There are hundreds of thousands of factors that come into play if you want to rank your website on top of Google search result.</p> <p>But before you do anything else, the most important thing you have to do is &#8211; optimize your website for SEO.</p> <p>It’s the first step that you have to take before you create any sort of strategy and build backlinks.</p> <p>I can’t really list every possible SEO optimization tactic here because it would be insanely long and might be a bit complicated for you.</p> <p>That’s why I’m going to point out a few basic yet most important <a href="https://zutrix.com/blog/8-natural-seo-hacks-to-improve-your-website-search-rankings">SEO optimization</a> tactics that you start to apply on your website from day one.</p> <p><strong>With that, here are the few things you have to do for optimizing your website for SEO:</strong></p> <ul> <li> <p>Make sure your website is mobile-friendly and perfectly crawlable by Google bots</p> </li> <li> <p>Optimize your website for faster website speed</p> </li> <li> <p>Conduct a website audit</p> </li> <li> <p>Improve the user experience of your website</p> </li> <li> <p>Internal link your web pages</p> </li> <li> <p>Add schema markups</p> </li> <li> <p>Optimize your images properly with keywords</p> </li> <li> <p>Optimize your content with LSI and relevant keywords and ensure the content quality is top-notch</p> </li> <li> <p>Eliminate any duplicate content from your website</p> </li> </ul> <h3>#12 Create High-Quality Long-Form Content</h3> <p>The quality of your content will play a very crucial role if you want to increase your website traffic.</p> <p>But still, most people don’t pay much attention to the quality of their content.</p> <p>You have to understand one thing: the internet is filled with crappy and low-quality content.</p> <p>And if you do the same thing, you’ll ultimately get ghosted by your audience.</p> <p>Because at the end of the day, no one wants to waste their time reading a crappy piece of content.</p> <p>At the same time, if you publish in-depth and quality content on your website, it will help you to build trust, increase social shares, drive more traffic and ultimately bring more online visibility for your business.</p> <p>In short:</p> <p>Quality content = more visibility and trust.</p> <p>However, you have to keep in mind that the definition of quality content is not producing 10,000-words of content pieces.</p> <p>Instead of focusing on words, try to focus on the user intent and solving the problem of the user.</p> <p>If you can satisfy the user intent with a 1500 word article, there’s no need to produce 5000 words article just for the sake of making the article long enough.</p> <h2>Conclusion</h2> <p>So these are the 12 strategies you can implement to drive traffic to your website without spending a dime on paid ads.</p> <p>But keep in mind that these strategies might take some time to reflect the results.</p> <p>It’s not like paid ads where traffic instantly starts floating around your website.</p> <p>So you have to keep patience.</p> <p>But that’s being said, when you’re just starting out and don’t have a big marketing budget, these strategies can be a lifesaver for your business.</p> </div></div><style type="text/css">.fusion-body .fusion-builder-column-3{width:80% !important;margin-top : 0px;margin-bottom : 60px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 30px !important;margin-right : 5px;padding-bottom : 0px !important;padding-left : 30px !important;margin-left : 5px;}@media only screen and (max-width:1035px) {.fusion-body .fusion-builder-column-3{width:65% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 5px;margin-left : 5px;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;margin-bottom : 0px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-right : 0px !important;margin-right : 0;padding-left : 0px !important;margin-left : 0;}}</style></div></div><style type="text/css">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 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hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-animated" style="background-color: #fcf7ea;background-image:linear-gradient(160deg, #fcf7ea 34%,#fcf7ea 100%);background-position: center center;background-repeat: no-repeat;border-width: 0px 30px 30px 30px;border-color:#ffffff;border-style:solid;" data-animationType="fadeInUp" data-animationDuration="1.5" data-animationOffset="top-into-view" ><div class="fusion-builder-row fusion-row fusion-flex-align-items-flex-start" style="width:104% !important;max-width:104% !important;margin-left: calc(-4% / 2 );margin-right: calc(-4% / 2 );"><div class="fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion-flex-column"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;"><div class=" sm-text-align-center"><span class=" fusion-imageframe imageframe-none imageframe-2 hover-type-none"><img decoding="async" width="300" height="65" alt="Zutrix Blog Logo New" title="Zutrix Blog Logo New" src="https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new.png" data-orig-src="https://blog.zutrix.com/wp-content/uploads/2021/10/zutrix-blog-logo-new-300x65.png" class="lazyload img-responsive wp-image-3494" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%275851%27%20height%3D%271268%27%20viewBox%3D%270%200%205851%201268%27%3E%3Crect%20width%3D%275851%27%20height%3D%271268%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new-200x43.png 200w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new-400x87.png 400w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new-600x130.png 600w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new-800x173.png 800w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new-1200x260.png 1200w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-blog-logo-new.png 5851w" data-sizes="auto" data-orig-sizes="(max-width: 640px) 100vw, 300px" /></span></div><div ><span class=" fusion-imageframe imageframe-none imageframe-3 hover-type-none"><img decoding="async" width="300" height="194" alt="Zutrix Blog Badge Type 2" title="Zutrix Blog Badge Type 2" src="https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02.png" data-orig-src="https://blog.zutrix.com/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02-300x194.png" class="lazyload img-responsive wp-image-3502" srcset="data:image/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%273785%27%20height%3D%272449%27%20viewBox%3D%270%200%203785%202449%27%3E%3Crect%20width%3D%273785%27%20height%3D%272449%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E" data-srcset="https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02-200x129.png 200w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02-400x259.png 400w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02-600x388.png 600w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02-800x518.png 800w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02-1200x776.png 1200w, https://zutrix.com/blog/wp-content/uploads/2021/10/zutrix-badge-blog-type-2-02.png 3785w" data-sizes="auto" data-orig-sizes="(max-width: 640px) 100vw, 300px" /></span></div></div><style type="text/css">.fusion-body .fusion-builder-column-6{width:35% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 5.4857142857143%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 5.4857142857143%;}@media only screen and (max-width:1035px) {.fusion-body .fusion-builder-column-6{width:50% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 3.84%;margin-left : 3.84%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}</style></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_5 1_5 fusion-flex-column"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;"><style type="text/css">@media only screen and (max-width:1035px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}</style><div class="fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two" style="font-size:22px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;"><h2 class="title-heading-left md-text-align-center sm-text-align-center" style="font-family:&quot;DM Sans&quot;;font-weight:400;margin:0;font-size:1em;color:#000000;">Resources</h2></div><div class="fusion-text 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and (max-width:1035px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 2;margin-top : 60px;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;margin-bottom : 40px;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}</style></div><div class="fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_5 1_5 fusion-flex-column"><div class="fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column" style="background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;"><style type="text/css">@media only screen and (max-width:1035px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important;margin-left:0px!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-2{margin-top:10px!important; margin-right:0px!important;margin-bottom:10px!important; margin-left:0px!important;}}</style><div class="fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two" style="font-size:22px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;"><h2 class="title-heading-left md-text-align-center sm-text-align-center" style="font-family:&quot;DM Sans&quot;;font-weight:400;margin:0;font-size:1em;color:#000000;">Main Tools</h2></div><div class="fusion-text fusion-text-2 md-text-align-center sm-text-align-center" style="color:#000000;"><ul> <li><a style="color: black;" href="https://zutrix.com/rank-tracker" target="_blank" rel="noopener">Rank Tracker</a></li> <li><a style="color: black;" href="https://zutrix.com/backlink-monitoring" target="_blank" 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