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Infillion + Horizon Media Wins 2023 Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad Internet Advertising Award for Benjamin Moore
<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Infillion + Horizon Media Wins 2023 Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad Internet Advertising Award for Benjamin Moore</title> <meta name="description" content="Infillion + Horizon Media has won the Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad for Benjamin Moore in the 2023 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, Infillion + Horizon Media, Benjamin Moore, Infillion, web marketing association, Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad, Design, Retail awards, Industry recognition, Best Design, Retail awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script> <!----- HEADER START---> <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header> <!----- HEADER END---> <!----- CONTENT ---> <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content"> <!-- start new look stuff --> <h2>The Web Marketing Association is proud to present this 2023 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('https://www.iacaward.org/iac/images/userimages/18580sitepic.jpg?1663')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"><h1 class="winner"><strong>INFILLION + HORIZON MEDIA</strong></h1><br /> <a href="http://ee.truex.com/ads/ad3b9f0e1/demo"><h1 class="winner">BENJAMIN MOORE</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=18580" data-title="Infillion + Horizon Media Wins 2023 Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad Internet Advertising Award for Benjamin Moore"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a> <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a> <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a> <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className="active"; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showabout() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'block'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className="active"; document.getElementById('creditsa').className=""; document.getElementById('agencya').className=""; } function showcredits() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'block'; document.getElementById('agency').style.display = 'none'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className="active"; document.getElementById('agencya').className=""; } function showagency() { document.getElementById('award').style.display = 'none'; document.getElementById('about').style.display = 'none'; document.getElementById('credits').style.display = 'none'; document.getElementById('agency').style.display = 'block'; document.getElementById('awarda').className=""; document.getElementById('abouta').className=""; document.getElementById('creditsa').className=""; document.getElementById('agencya').className="active"; } </script> <div id="horizonallinenavT"> </div> <nav id="navabout" style="margin-left:20px;"> <ul class="block"> <li> <a href="javascript:showaward();" class="active" id="awarda">AWARD</a> </li> <li> <a href="javascript:showabout();" id="abouta">ABOUT</a> </li> <li> <a href="javascript:showcredits();" id="creditsa">CREDITS</a> </li> <li> <a href="javascript:showagency();" id="agencya">AGENCY</a> </li> </ul> </nav> <p> </p> <div style="margin-left:0px;"> <div id="award" style="dislay:block;"> <h1 class="winner">Best Design Online Ad, Best Retail Online Ad, Best Of Show Online Ad</h1> <div id="divider"> </div> <div id="slide3trophy"> </div> </div> <div id="about" style="dislay:none;"> <p> How can you prove to consumers that one brand鈥檚 renowned paint color collections are truly unmatchable through a TV screen alone? Some may call it an impossible task. But Benjamin Moore鈥檚 creative, engaging Infillion unit pulls it off. In four simple slides of a Foundation Carousel unit, Benjamin Moore illustrates what sets their products apart with clever everyday comparisons, all while simultaneously running a video spot and providing unique QR codes for each paint color so that interested consumers can start shopping before they even return to their content. Simple, clean, interactive, and effective. Benjamin Moore slapped a fresh coat of paint on the Infillion canvas and voila! Magic. This campaign drove statistically significant upper funnel lift, successfully increasing Awareness by 9%, bringing in a QR code scan rate of 0.4%, and 3.7 average interactions.</p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> <tr> <td align="left"></td> <td align="left"></td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>INFILLION</b></p> <p><strong>Location:</strong> United States</p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <!-- end new look stuff --> </div> <script type="text/javascript"> showaward(); </script> <!----- CONTENT END ---> <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright 漏2024 Web Marketing<br> Association, Inc. 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