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href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=messenger" style="" data-ms="{"creative":"link","creative_detail":"SuccessStory__IconiQ_\/success-stories\/?filters\u00255B0\u00255D=business_tools&filters\u00255B1\u00255D=messenger_alink_ahref&device_type=desktop","create_type":"SuccessStory__IconiQ_\/success-stories\/?filters\u00255B0\u00255D=business_tools&filters\u00255B1\u00255D=messenger_alink_ahref","create_type_detail":""}">Messenger</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=eqPD0iP70s4Q7kNvgFDpKfy&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYAkzWtdTPBtvkBYUYfLP4n5ytZtszzjlHr5ZrETyC-KlA&oe=675BDC82" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></li><li class="_41qd">IconiQ</li></ul></div><div class="_8xgl _8-4_"><div class="_8-4z"><div><div id="u_0_0_In"></div><div id="developerRefreshHomepageHero"></div></div></div><div class="_8-4w _8xh1" style="background-color: #F1F4F7"><div class="_8-4v" id="u_0_1_vy"><div class="_8xgm"><div class="_8xgv"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v89 _6u3s" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#1C2B33;letter-spacing:3px;">MESSENGER</h3><div style="height:15px" class="" id="u_0_2_Xr"></div><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#1C2B33;">IconiQ</h1><p style="color:#1C2B33;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6"> 運用以「購買次數」為優化設定的的廣告，加快業務增長和提高銷售業績 </p><a href="/products/messenger/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | MESSENGER | start building" data-ms="{"creative":"button","creative_detail":"SuccessStory__IconiQ_\/products\/messenger\/_StartBuilding_CircleArrowCTA&device_type=desktop","create_type":"SuccessStory__IconiQ_\/products\/messenger\/_StartBuilding_CircleArrowCTA","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#1C2B33"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#1C2B33;">開始構建</div></div></div></a><div style="height:15px" class="" id="u_0_3_lE"></div></div></div></div></div></div><div class="_8xgn"><img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh5 _8xgt _8xgo _8xh3 _8xgq _8xh5 _8xgt img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" style="background-image: url('https\3a //scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/369625708_191572783930476_2971993976617763812_n.png?_nc_cat\3d 100\26 ccb\3d 1-7\26 _nc_sid\3d e280be\26 _nc_ohc\3d icQEk0eSQ7cQ7kNvgGnPkrK\26 _nc_zt\3d 14\26 _nc_ht\3d scontent-hkg4-1.xx\26 _nc_gid\3d AaCpRnf9Ok6YOjQTiY_05-2\26 oh\3d 00_AYDyKpaVUE1hEtL1zti7bpdDS9Pyz3uEv4EuN29J0UioUw\26 oe\3d 675BEA7B');" /><div></div></div></div></div></div><div style="height:80px" class="" id="u_0_4_nV"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/MagneziumOfficial" data-ms="{"creative":"image","creative_detail":"SuccessStory_https:\/\/www.facebook.com\/MagneziumOfficial_BrandImage_ImageCTA&device_type=desktop","create_type":"SuccessStory_https:\/\/www.facebook.com\/MagneziumOfficial_BrandImage_ImageCTA","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/369613032_974123087041141_1148629973944927169_n.png?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=dvyj_phKXcQQ7kNvgFL0VaG&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYCasdRE2uHbR6p2SuZ9FYbyj_zcq4biMwToSoj2YVtV1A&oe=675BEA25" alt="" style="margin: auto;width: 150px;" /></a><div style="height:20px" class="" id="u_0_5_5a"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">IconiQ</h3></div><div class="_4v7t _6u4h" style=""></div><div style="height:0px" class="" id="u_0_6_nP"></div><div class="_4v89 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_7_LV">成功案例</h3><div style="height:10px" class="" id="u_0_8_l0"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> IconiQ 為 Messenger 發訊廣告採用「購買次數」優化設定後，其獲得的購買次數比針對轉換次數優化的廣告高出 29%。 </p></div></div><div style="height:40px" class="" id="u_0_9_9e"></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#1C2B33;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:85px" class="" id="u_0_a_W4"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_b_eE"></div></div><div class="_4v89 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">80%*</div><p style="color:#ffffff;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">由 Messenger 發訊廣告帶來的銷售業績百分比 </p></div><div class="_4v81 _6u4h" style=""><div style="height:0px" class="" id="u_0_c_1/"></div></div><div class="_4v89 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#ffffff;">29%</div><p style="color:#ffffff;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">使用以「購買次數」為優化設定的 Messenger 發訊廣告後獲得的購買次數增幅 </p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_d_E1"></div></div></div><div style="height:45px" class="" id="u_0_e_F9"></div><span style="color: #ffffff;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span><div style="height:65px" class="" id="u_0_f_ze"></div></div></div><div style="height:80px" class="" id="u_0_g_mO"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _8ptk"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_h_Ks">品牌故事</h3><div style="height:10px" class="" id="u_0_i_vn"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_j_HW">健康領域的先驅者 </h2><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">IconiQ 是 MagneZIum 的共同研發商之一，而 MagneZIum 則是一種由 Zechstein 鎂製成的創新鎂油。Zechstein 鎂是從 Zechstein 地層採集的高純度和天然氯化鎂，該地層是個蘊含各種寶貴礦物的礦床，位於現代歐洲西北部的附近區域。這間公司透過 Facebook 推出自家品牌，從而推廣有助改善絕大部分健康問題的 MagneZIum 產品，並透過 Facebook 廣告與顧客建立富有意義的聯繫，同時提高旗下產品銷售業績。 </p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/369613098_839687047595064_5735068754196527816_n.png?_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=NtZgSztmtywQ7kNvgELbX2w&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYBnRctS_6NfpHmJaF0k7_BnB-zcwt03hsOpMTDXkHichA&oe=675BC056" alt="" style=" margin: 0 auto; border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div></div></div></div><div style="height:80px" class="" id="u_0_k_qi"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#67788A;"><div style="height:75px" class="" id="u_0_l_6F"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4vcc _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#ffffff;letter-spacing:3px;" id="u_0_m_4B">品牌目標</h3><div style="height:10px" class="" id="u_0_n_7Z"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#ffffff;line-height:1.2;letter-spacing:1.5px;" id="u_0_o_Do">創造更穩健的顧客互動</h2><p style="color:#ffffff;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">在共同研發出這種創新的高純度鎂油後，IconiQ 希望能透過顧客慣用的聯絡渠道與之互動並吸引他們消費，藉此維持其市場領先地位。 </p><div style="height:60px" class="" id="u_0_p_iP"></div></div></div></div></div><div style="height:75px" class="" id="u_0_q_IZ"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _70o9 _66vu _370k"><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_r_1r"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_s_EG">品牌營銷策略</h3><div style="height:10px" class="" id="u_0_t_C8"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_u_XA">以創意方式持續擴大客群</h2><div style="height:15px" class="" id="u_0_v_zK"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 鎂是一種用途廣泛的礦物，可以維持神經和肌肉功能，以及增強骨骼及免疫系統。在菲律賓，注重健康的顧客會選用優質鎂油，協助自己在馬拉松比賽邁向終點、保持孕期健康，或是讓日常生活更加舒適，而他們都會將目光轉向由 IconiQ 共同研發的人氣品牌 MagneZIum。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 鎂油在世界各地都深受歡迎，而 IconiQ 則開創了一種新方法，採用名為「Zechstein 鎂」的高純度天然氯化鎂，為菲律賓顧客帶來高濃度的鎂油。這間公司熱切地希望與顧客分享他們的研發成果，並開始在網上獨家銷售 MagneZIum。IconiQ 留意到各個年齡層的顧客普遍都會使用 Facebook，於是最先在 Facebook 上開展業務，與注重健康的潛在買家建立聯繫，並直接透過這個渠道銷售 MagneZIum 產品。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> IconiQ Global Enterprise 行政總裁 Ismael “Jun” Bengco 表示：「我們現時有大約 80% 的銷售業績都要歸功於 Facebook，這個平台令我們能夠透過許多顧客慣用的渠道接觸到更廣泛的客群。憑藉我們屢獲殊榮的獨特產品，以及主要由 Facebook 廣告支援的強大數碼營銷策略，我們在一年內獲得了顯著業務增長，至今已成功接觸近 100 萬位顧客。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 為了把握 IconiQ 透過 Facebook 所獲得的空前成功並乘勝追擊，其團隊決定為 Messenger 發訊廣告測試全新「購買次數」優化設定。這個新選項讓 IconiQ 能夠根據購買次數來優化宣傳活動，並針對購買次數來為宣傳活動設定目標，而非轉換次數。IconiQ 希望量化這項功能為自家業務帶來的成效，於是設定了一項 A／B 測試，其中一個組別設有一段 2 分鐘的用家見證影片，並為 Messenger 發訊廣告採用了「購買次數」優化設定，而另一個組別則設有相同廣告創意，但採用了與過往相同的「轉換次數」目標。 </p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/369650315_820985809526611_6983914457638239883_n.png?_nc_cat=100&ccb=1-7&_nc_sid=e280be&_nc_ohc=Bq8FToqMz34Q7kNvgFT7tHD&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYCoW78YTC53ENrqsJrBXx3ySxbIjlBo6G_p4NXmNl3KGA&oe=675BD8E1" alt="" style="margin: 0 auto;border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div></div><div style="height:15px" class="" id="u_0_w_dq"></div><div class="_ace7"><div class="_6uo3 _370e _66vu _370k"><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/369554876_668706814891551_3079874676083967801_n.png?_nc_cat=109&ccb=1-7&_nc_sid=e280be&_nc_ohc=U3AEt21b2ZIQ7kNvgEO_xkH&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYC2yPsaG6K1zwNUki2Rm4q8rqSY3v96aIlpethtS15kZQ&oe=675BF386" alt="" style="margin: 0 auto;border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 他們邀來了 MagneZlum 長期顧客 Myrna 現身於用家見證影片。在這段影片中，Myrna 示範了自己如何使用 MagneZlum，並談論了它對健康的好處。顧客點擊相關廣告時，便會看到一則來自自動化虛擬助理的歡迎訊息。一開始，這個助理會為顧客提供參與問卷調查的選項，以確認對方是否缺鎂。不過，隨著越來越多顧客希望獲取有關產品定價的資訊，團隊簡化了選單，讓顧客可以直接就產品和價格展開對話。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 團隊成員發現，透過 Messenger 分享生活因 MagneZIum 而有所改變的顧客之用家見證影片，可鼓勵因價格猶豫不決的顧客最終達成交易。用家見證影片可吸引更多顧客詢問有關訂購產品的資訊，而助理正正能夠立即提供這類資訊。一旦顧客表達自己的購買意願，即時客戶服務人員就會收到處理訂單的詳情。採用這項全新優化設定後，IconiQ 團隊錄得了 29% 的購買次數增幅。此外，他們現可使用更深入的成效衡量功能來評估自家宣傳活動表現。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> Bengco 表示：「我們的成功始於探尋最優質的資源，包括我們每瓶 MagneZIum 所使用的 Zechstein 鎂，以及我們與 Meta 之間的持久關係。現在，我們可透過採用「購買次數」優化設定的 Messenger 發訊廣告來與顧客互動，藉此讓我們的企業繼續茁壯成長和維持市場競爭優勢。」 </p></div></div></div></div></div><div style="height:60px" class="" id="u_0_x_jH"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#D6DBE0;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:75px" class="" id="u_0_y_1p"></div><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><div style="height:0px" class="" id="u_0_z_fU"></div><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/369597915_833311658061910_8639816726801269313_n.png?_nc_cat=108&ccb=1-7&_nc_sid=e280be&_nc_ohc=UpFX9Z0mE9gQ7kNvgElCkP3&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYCnyMiROcF7m8hmWBzXgpLwQhtdj1pVwsjrcZWVZbiuhg&oe=675BD2CC" alt="" style="margin: 0 auto; border-radius:25px 25px 3px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_10_Hv"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#1C2B33;letter-spacing:3px;" id="u_0_11_sa">成功啟示</h3><div style="height:10px" class="" id="u_0_12_hV"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#1C2B33;line-height:1.2;letter-spacing:1.5px;" id="u_0_13_qc">銷售業績節節上升 </h2><p style="color:#1C2B33;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">IconiQ 透過 Messenger 發訊廣告中能引起共鳴的廣告創意、「購買次收」優化設定，以及自動化且個人化的顧客服務來與顧客互動，繼而推動業務增長和提高銷售業績。</p><ul class="_41qb _41qc"><li class="_41qd" style="color: #1C2B33;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">80%* 銷售業績來自 Messenger 發訊廣告</li><li class="_41qd" style="color: #1C2B33;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">為 Messenger 發訊廣告採用「購買次數」優化設定後，錄得 29% 的購買次數增幅</li></ul><div style="height:45px" class="" id="u_0_14_BJ"></div><span style="color: #1C2B33;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span></div></div></div><div style="height:80px" class="" id="u_0_15_Cn"></div></div><div style="height:75px" class="" id="u_0_16_6b"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _370j _8ptk"><div class="_4vc7 _6u4h" style=""><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/126246912_722488615362128_1794306237425700421_n.svg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=-wy3XGH3bu4Q7kNvgFz2qln&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYCQpXhTa78BA5LDFbZ_7b8QdIo1a4ny6C0NOTK1wcMEuw&oe=675BF2A8" alt="" style="margin: 0 auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><p style="color:#67788A;" class="_8zym _8xdr _8xdj _8xd_ _8yp2 _93o0 _8zg0 _9ao6"> 現在，我們可透過採用「購買次數」優化設定的 Messenger 發訊廣告來與顧客互動，藉此讓我們的企業維持市場競爭優勢。我們現時有大約 80% 的銷售業績都要歸功於 Facebook，這個平台令我們能夠透過許多顧客慣用的渠道接觸到更廣泛的客群。憑藉我們屢獲殊榮的獨特產品，以及主要由 Facebook 廣告支援的強大數碼營銷策略，我們在一年內獲得了空前的業務增長，至今已成功接觸近 100 萬位顧客。 </p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center;font-size: 24px; color:#1C2B33; line-height: 2;">Ismael “Jun” Bengco </div><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#67788A;">IconiQ Global Enterprise 行政總裁 </div></div></div></div></div><div style="height:75px" class="" id="u_0_17_ts"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #FBFBFF;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#FBFBFF;"><div style="height:60px" class="" id="u_0_18_zp"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:800px; margin: auto;"><p style="color:#000000;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">所用產品</p><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-2.xx.fbcdn.net/v/t39.2365-6/126200120_418614882648942_3186421134948058193_n.png?_nc_cat=111&ccb=1-7&_nc_sid=e280be&_nc_ohc=Sn-Oyu8G8OIQ7kNvgGrxb3f&_nc_zt=14&_nc_ht=scontent-hkg4-2.xx&_nc_gid=AaCpRnf9Ok6YOjQTiY_05-2&oh=00_AYAuOdfq7ps6SzDCLYavd99KrQysPY9nBCLzfSPs_ezmzg&oe=675BBE65" alt="" style="margin: auto; width: 100px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:30px" class="" id="u_0_19_pm"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#000000;line-height:1.2;letter-spacing:1.5px;" id="u_0_1a_9F">Messenger 解決方案</h2><p style="color:#000000;letter-spacing:1.5px;" class="_8zym _8xdr _8xdj _8xd_ _8yp2 _93o0 _8zg0 _9ao6">這些方案是建立您 Messenger 體驗的基石。無論您想開發潛在顧客、提升銷售業績還是提供顧客服務，我們都能依據您的需求提供相應的解決方案。 </p><div style="height:20px" class="" id="u_0_1b_wt"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><a href="/products/messenger/solutions/" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="products used | messenger solutions | explore solutions" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/section\/div\/section\/div\/row\/column[1]\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/section\/div\/section\/div\/row\/column[1]\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#000000"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#000000;">探索解決方案</div></div></div></a></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_1c_QC"></div></div><div class="_6u4h" style=""><a href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=messenger" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="products used | messenger solutions | related stories" 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