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Ecommerce Website Design: Examples and Tips (2025) - Shopify

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text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Solutions-toggle-open" aria-controls="SolutionsDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Solutions</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="SolutionsDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20 pb-28"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M19 21.5v-3h-2.5v1a1 1 0 0 1-1 1H14a1 1 0 0 1-1-1V14a1 1 0 0 1 1-1h1.5a1 1 0 0 1 1 1v1h6.75s4.25 0 4.25 4.5c0 0-2.25-1-5-1v3m-3.5 0h3.5m-3.5 0v6m3.5-6v6M39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#start_svg__b)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Start" class="font-bold text-t7 inline-block">Start</span></div><ul class="pb-2" aria-labelledby="subNavItem-Start"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/start"><div class="text-base font-medium"><span class="inline-block arrow-animation">Start your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/website/builder"><div class="text-base font-medium"><span class="inline-block arrow-animation">Create your website<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Online store editor</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://themes.shopify.com/" aria-label="External source: Customize your store . Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Domains &amp; hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale &amp; direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach &amp; retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders &amp; analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances &amp; access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock &amp; orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory &amp; order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment &amp; returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[&#x27;&#x27;] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify&#x27;s powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify&#x27;s powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world&#x27;s largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products &amp; features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo 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class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[&quot;&quot;] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" 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stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Summer ’24 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 100+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" 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tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&amp;originalHeight=641&amp;width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&amp;&gt;div&gt;button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/blog/best-ecommerce-sites"/><meta itemProp="dateModified" content="2024-11-30T20:00:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/blog/topics/brand" class="no-underline hover:text-link-light-hover topic-link">Brand</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">Ecommerce Website Design: Examples and Tips (2025)</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Get inspired by these 25 ecommerce website designs, featuring eye-catching styles from leading online stores.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&amp;_&gt;div]:justify-start sm:last:[&amp;_&gt;div]:justify-center"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>Nov 30, 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782" alt="Illustration of a woman sitting at her desk using her laptop and mobile phone to test the design of her ecommerce website" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=200 200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=400 400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=600 600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=800 800w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1000 1000w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1200 1200w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1400 1400w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1600 1600w, https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895&amp;originalWidth=1848&amp;originalHeight=782&amp;width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 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[&amp;_h2]:font-medium [&amp;_.heading--2]:text-t5 [&amp;_.heading--2]:text-black [&amp;_.heading--2]:font-aktivgroteskextended [&amp;_.heading--2]:mb-6 [&amp;_.heading--2]:font-medium [&amp;_h3]:text-t5 [&amp;_h3]:mt-12 [&amp;_h3]:mb-4 [&amp;_h3]:text-black [&amp;_h4]:text-t6 [&amp;_h4]:mt-12 [&amp;_h4]:mb-4 [&amp;_h4]:text-black [&amp;_h5]:text-t7 [&amp;_p]:mb-6 [&amp;_hr]:mb-6 [&amp;_a]:text-black [&amp;_a]:font-medium [&amp;_a]:underline [&amp;_a:hover]:no-underline [&amp;_sup_a]:no-underline [&amp;_sup_a:hover]:underline [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline [&amp;_a&gt;img]:mt-3 [&amp;_a&gt;img]:mb-8 [&amp;_a&gt;img]:h-[revert-layer] [&amp;_img]:my-12 [&amp;_a&gt;img]:inline-block [&amp;_figure&gt;img]:mb-0 [&amp;_figure]:mb-12 [&amp;_img]:inline-block [&amp;_ul]:list-disc [&amp;_ul]:space-y-3 [&amp;_ul]:pl-6 [&amp;_ul]:mb-6 [&amp;_ul_li]:pl-4 [&amp;_ol]:list-decimal [&amp;_ol]:space-y-3 [&amp;_ol]:pl-6 [&amp;_ol]:mb-6 [&amp;_ol_li]:pl-4 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[&amp;_.cons_.grid-container]:grid [&amp;_.grid-container]:gap-[5px] [&amp;_.grid-container]:grid-cols-[15px_auto] [&amp;_.pros_.grid-container]:p-[5px] [&amp;_.cons_.grid-container]:p-[5px] [&amp;_.aspect-video_iframe]:mt-0 article-content [&amp;_.truncated-text]:relative [&amp;_.truncated-text]:max-h-[300px] [&amp;_.truncated-text]:overflow-hidden [&amp;_.truncated-text]:mb-6 [&amp;_.truncated-text::before]:absolute [&amp;_.truncated-text::before]:content-[&quot;&quot;] [&amp;_.truncated-text::before]:bottom-0 [&amp;_.truncated-text::before]:w-full [&amp;_.truncated-text::before]:h-[150px] [&amp;_.truncated-text::before]:bg-gradient-to-t [&amp;_.truncated-text::before]:from-white [&amp;_.truncated-text::before]:from-50% [&amp;_.truncated-text::before]:to-transparent [&amp;_.truncated-text\_\_toggle]:absolute [&amp;_.truncated-text\_\_toggle]:bottom-0 [&amp;_.truncated-text\_\_toggle]:w-full [&amp;_.truncated-text\_\_toggle]:text-center [&amp;_.marketing-code]:bg-[#f0f1f2] [&amp;_.marketing-code]:font-bold [&amp;_.marketing-code]:p-1 [&amp;_.marketing-code.marketing-code--block]:p-4 [&amp;_.marketing-code--block]:block [&amp;_.marketing-code--block]:max-w-full [&amp;_.marketing-code--block]:overflow-x-scroll [&amp;_.marketing-code--block]:mb-5 [&amp;_.partners-signup]:mt-6 [&amp;_.partners-signup]:mb-12 [&amp;_.partners-signup]:bg-gray-200 [&amp;_.partners-signup]:p-3 [&amp;_.partners-signup]:md:p-6 [&amp;_.table]:block [&amp;_.table]:overflow-x-scroll [&amp;_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><style><!-- hr.solid {border-top: 1px solid #cccccc;} --></style><div> <p>Attractive and unique ecommerce website design has always played a key role in a successful online sales and <a href="/blog/marketing-strategies" title="marketing strategy">marketing strategy</a>.</p> <p>In fact, studies have shown that it takes <a href="https://researchgate.net/publication/220208334_Attention_web_designers_You_have_50_milliseconds_to_make_a_good_first_impression_Behaviour_and_Information_Technology_252_115-126" rel="nofollow noopener noreferrer" target="_blank">50 milliseconds</a> for visitors to decide if they’ll stay on an ecommerce site or not. You get only an instant to impress users, which is why website design is so important for your ecommerce business.</p> <p>Whether you’re about to create your first online store or you’re thinking about redesigning your current site, this guide is for you. Browse examples of great ecommerce websites, tips for choosing the right ecommerce platform, and advice to get your online business looking its best.</p> <div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/6PP0xY_m_s0?autoplay=0" class="aspect-video absolute inset-0 w-full h-full"></div></div> </div> <h2 id="1">4 elements of great ecommerce website design</h2> <p>The best ecommerce websites all have one thing in common: they center the user experience from first visit to post-checkout. There are four main components every ecommerce business should consider when designing a website.</p> <h3>1. Building trust with customers</h3> <p>When someone visits your ecommerce store or website for the first time, they may not know anything about your brand, the quality of your products, or your commitment to making customers happy. Deals might earn their consideration, but they’ll need to trust you before they actually go through with a purchase.</p> <p><a href="/blog/customer-trust-checklist">Customer trust</a> is hardest to earn when you don’t have any customers, so you’ll want to incorporate the following trust indicators as you <a href="/blog/build-a-website">build your website</a>.</p><div id="text-cta" class="hidden lg:block"></div> <h4>Contact information</h4> <p>Include an email and, if possible, a phone number and a mailing address on a contact page and in the footer of your site. This type of information, along with an <a href="/blog/how-to-write-an-about-us-page">about page</a>, helps potential customers feel they’re buying from a real person.</p> <h4>A return policy</h4> <p>A <a href="/blog/return-policy">return policy</a> not only makes it easier for people to send back products that don’t satisfy them, it actually increases sales by lowering shopping cart abandonment and instilling the customer with a sense of confidence and trust that they can send back an item if they need to, without any transaction fees.</p> <p>Not only does <a href="https://supergoop.com/" rel="nofollow noopener noreferrer" target="_blank">Supergoop</a> have a comprehensive returns page and self-directed returns portal, it also boasts its free returns policy on every product page.&nbsp;</p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-4.png?v=1691010085" alt="Screen grab of product page on the Supergoop ecommerce website"></p> <h4>Technical certifications</h4> <p>By adding <a href="/payments?itcat=blog&amp;itterm=11863377">Shopify Payments</a> to your ecommerce website, you’ll have access to advanced features and payment services featuring the latest security technology for protecting your customers’ information. Add graphics or badges to show your security compliance and all the payment methods you accept.</p> <h4>Customer reviews and testimonials</h4> <p>Many ecommerce solutions have app integrations that let you import content into your site. This includes customer photos, your Instagram feed, and even customer reviews. These are signals to potential customers that your brand is trustworthy.</p> <div data-guide="design" data-component-name="blog-CTA-design" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/oie_181720213eMDwOa4.gif"></div> <h3>2. Creating a visually compelling experience</h3> <p>Perception is everything when selling your products online. People form their first impression of your ecommerce store in mere milliseconds. Making that impression count rests largely on high-quality images, consistent <a href="/blog/branding-design">branding design</a>, smart use of <a href="/blog/51875141-5-psychological-design-tactics-that-make-brains-tick-and-visitors-click">psychological design</a>, and a clear visual hierarchy.</p> <p>Here are some best practices for each of these elements:</p> <ul> <li aria-level="1"> <strong>Photography:&nbsp;</strong><a href="/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">Product photography</a> is like an ambassador, sharing the promise of your product online. Shoot product photos on a plain background and in many angles. Lifestyle photos are important to show your product in use and in context within an environment. They also reinforce a brand aesthetic.</li> <li aria-level="1"> <strong>Color:</strong> Color is one of the most powerful tools you can use to spark interest and emotion on your ecommerce site. It can also be used to draw attention to specific sections of your website and lead the customer journey. Smart use of color can help with accessibility, too.</li> <li aria-level="1"> <strong>Fonts:</strong> While the words you write on your ecommerce site share information, it’s the typography that communicates the emotion behind that information. It’s a good idea to stick to two fonts and create a hierarchy between them. Choose one font as your header or title font and another to be your body font.&nbsp;</li> <li aria-level="1"> <strong>Psychological design and visual hierarchy:</strong> <span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">Using psychological design principles allows you to influence customers’ decisions and guide their eyes with strategically placed elements, colors, and text.</span> </li> </ul> <p><a href="https://www.outdoorvoices.com/" rel="nofollow noopener noreferrer" target="_blank">Outdoor Voices</a>’ homepage features lifestyle images to communicate its brand aesthetic and an aspirational lifestyle. It focuses on limited fonts for a clean look and a clear visual hierarchy.&nbsp;</p> <p><img class="block block--bordered" src="https://cdn.shopify.com/s/files/1/0070/7032/files/Outdoor_voices_784a04ba-08e8-48f1-9e76-07ed423091dd.webp?v=1691010135" alt="Screen grab of homepage on the Outdoor Voices ecommerce website" loading="lazy"></p> <h3>3. Focusing on responsive design for mobile and desktop</h3> <p><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">The average American spends <a data-mce-fragment="1" href="https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024" rel="nofollow noopener noreferrer" data-mce-href="https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024" target="_blank"><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;">4 hours and 37 minutes on a mobile phone</span></a><span data-mce-fragment="1" style="font-weight: 400;" data-mce-style="font-weight: 400;"> each day. Luckily, if you’re building your business with Shopify, your store is already responsive. This means the site is user friendly on different devices and screen sizes, whether customers view it on a desktop, smartphone, or tablet.</span></span></p> <p>When choosing an ecommerce website design based on mobile optimization, it’s best to personally test it to see if you’re happy with the transactional flow. If you’re not, there’s a good chance your customers won’t be either.</p> <h3>4. Designing clear navigation</h3> <p>Your <a href="/blog/website-navigation">website navigation</a> should help customers find your products quickly and easily. Good navigation also helps improve SEO on your site so you get found in search results.&nbsp;</p> <p>Stick to only a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—this is no time to be clever. Key headers to include in your top-level navigation could include:</p> <ul> <li aria-level="1">Shop</li> <li aria-level="1">About Us</li> <li aria-level="1">Bestsellers</li> <li aria-level="1">Contact Us</li> </ul> <p>Additional navigation links can go in your footer—the section at the bottom of your website. Return Policy, Terms of Service, and Contact Us pages can be linked here.</p> <div data-component-name="blog-CTA-seo" data-guide-image="https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif" data-guide="seo"> <div class="flex font-aktivgroteskextended flex-col md:flex-row bg-[#F4F4EE] p-8"> <div class="flex self-center md:w-32 shrink-0"><img class="w-32 h-32" src="https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif" role="presentation" alt="presentation" loading="lazy"></div> <div class="w-full md:pl-8"> <p class="richtext !mb-2 !mt-0 text-base md:text-t6 text-black !font-medium">Free Download: SEO Checklist</p> <p class="richtext !mb-0 text-sm">Want to rank higher in search results? Get access to our free, checklist on search engine optimization.</p> <button data-component-name="form-button" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mt-6" type="submit">Get the free checklist</button> </div> </div> <h2 id="2">25 ecommerce website design examples (and why they work)</h2> <p>The best ecommerce website design examples are those that consider all the elements above for a clean, appealing, user friendly design that communicates the brand and products clearly. Here are a few ecommerce website examples to inspire your own ecommerce design.</p> <h3>1. Thesus</h3> <p><img data-mce-fragment="1" alt="Screen grab of homepage on the Thesus ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172">Sustainable shoe store <a href="https://thesusoutdoors.com/" rel="nofollow noopener noreferrer" target="_blank">Thesus</a> (formerly Alice + Whittles) masters trust-building by promising customers a super-easy online shopping experience. It highlights its shipping and returns policy, plus an option to pay in installments if shoppers don’t have the cash upfront. Stellar customer support is highlighted right on the homepage with a handy size chart and returns links.</p> <p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-4.png?v=1691010197" alt="Screen grab of customer service links on the Thesus ecommerce website" class="block block--bordered" loading="lazy"></p> <h3>2. Welly</h3> <p><img data-mce-fragment="1" alt="Screen grab of homepage on the Welly ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235"><a href="https://www.getwelly.com/" rel="nofollow noopener noreferrer" target="_blank">Welly</a> positioned itself as the fun first-aid brand with cute convenient packaging and kid-friendly bandage designs. That brand aesthetic is woven through its colorful website, complete with catchy copy and a clear CTA to Shop Now. The homepage is bold and dynamic without being cluttered.</p> <h3>3. Fred Jourdain</h3> <p><img data-mce-fragment="1" alt="Screen grab of homepage on the Fred Jourdain ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308">Artists wanting to <a href="/blog/211990409-how-to-sell-art-online">sell their art online</a>, should follow <a href="https://fredjourdain.com/" rel="nofollow noopener noreferrer" target="_blank">Fred Jourdain</a>’s lead. The homepage lets the arts speak for itself, filling most of the page. You can also find interviews on the website and read more about the inner workings of how he creates his art. This content offers value to the customer with a subtle nudge to shop the artist’s works.</p> <h3>4. MVMT</h3> <p><a href="https://mvmt.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the MVMT ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357">MVMT</a>’s core brand value, “Style shouldn’t break the bank,” is reflected in its website design. It presents sleek, sophisticated colors and styling that showcases watches, eyewear, and jewelry at affordable prices. Plus, it highlights collaborations with designers and provides a Trending Now section on its homepage so people can quickly check the latest designs.</p> <h3>5. Pure Cycles</h3> <p><a href="https://purecycles.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of product page on the Pure Cycles ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406">Pure Cycles</a> uses a simple layout that makes it clear why you should care about the brand, and showcases its bestselling bikes. Its product pages also work to give you an in-person experience while shopping online. You can see close-up pictures of specific parts, learn specs, and read other information you need to make an informed buying decision.</p> <h3>6. Verve Coffee Roasters</h3> <p><a href="https://vervecoffee.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of product page on the Verve ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440">Verve Coffee Roasters</a> uses customer reviews to build trust throughout its ecommerce website.</p> <p><span style="font-weight: 400;">The online coffee retailer also uses evocative language paired with stylish photography to keep customers on the page, promising to be “classic and delicious” and serving lively descriptions, such as “the sweetness of golden marmalade.” </span></p> <h3>7. Finn</h3> <p><a href="https://www.petfinn.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the Finn ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533">Finn</a> gives pet owners what they’re looking for: big photos of happy dogs that inspire them to pamper their own. The brand’s website also uses simple fonts, lots of contrast, and page hierarchy that directs visitors to Shop Now or Take Quiz. An interactive quiz helps customers feel more confident about their purchases.</p> <h3>8. Hardgraft</h3> <p><a href="https://hardgraft.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the Hard Graft ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551">Hardgraft</a>’s ecommerce store builds trust with buyers who want luxury goods and appreciate rugged, earthy aesthetics. Its brand mission and values are on display, telling visitors right away what they’re about. The brand’s product pages are on point, with crisp, bold images that share important product features and value propositions. And, it offers safe, worldwide shipping appealing to a broad international audience.&nbsp;</p> <h3>9. Topo designs</h3> <p><img data-mce-fragment="1" alt="Screen grab of homepage on the Topo Designs ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581">Outerwear shop <a href="https://topodesigns.com/" rel="nofollow noopener noreferrer" target="_blank">Topo Designs</a> uses images that resonate with its target market—young and stylish outdoor enthusiasts—while using unique backgrounds to stand out from other outerwear brands. Another key website design best practice is how the brand communicates sales and incentivizes larger order values with free shipping over a threshold. The brand also offers a newsletter signup perk of a 15% discount, compelling customers to take action.&nbsp;</p> <h3>10. KETNIPZ</h3> <p><a href="https://ketnipz.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of a collection page on the Ketnipz ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602">Ketnipz</a> is an Instagram comic turned brand empire created by Harry Hambley. You can find Bean, the main character, on murals around the world, throughout social media, and even tattooed on the bodies of fans. Ketnipz’s website design reflects Bean’s quirky personality, with bright colors, unique fonts, and seasonal updates to align product launches with upcoming holidays.&nbsp;</p> <h3>11. Chubbies</h3> <p><a href="https://chubbiesshorts.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of product page on the Chubbies ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636">Chubbies</a>’ website design evokes its brand values with captivating <a href="/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">product photography</a> and witty copy. The sidebar navigation, although different from most ecommerce website designs, presents a neat menu where shoppers can find their products faster and easier.</p> <h3>12. KITH</h3> <p><a href="https://kith.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the KITH ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658">KITH</a>’s homepage design grabs your attention the minute you land on it. The site feels clean, yet sparks interest, with links to treats and content such as lookbooks, films, journals, and more. KITH’s catalog is big, but product categories are still presented in a way that lets you quickly explore and find what you’re looking for.</p> <h3>13. Personal Fav</h3> <p><a href="https://personalfav.co/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the Personal Fav ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700">Personal Fav</a> appeals to its target audience by using trendy color palettes and fonts, with provocative imagery. While the site is bold and colorful, it’s not busy. Clear top level navigation gets customers quickly to the <a href="/blog/mission-statement">brand’s mission</a> and product pages.&nbsp;</p> <h3>14. Satya Organic&nbsp;</h3> <p><img data-mce-fragment="1" alt="Screen grab of homepage on the Satya ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726">You can tell branding was a priority in skin care brand <a href="https://satya.ca/" rel="nofollow noopener noreferrer" target="_blank">Satya Organic</a>’s ecommerce website design. Once you land on the homepage, you’re met with earthy tones and signals that say, “If you’re looking for plant-based goods, you’re in the right place.” The footer of the website clearly lists the products’ benefits and certifications like USDA Organic, cruelty-free, fragrance-free, and Indigenous-owned.&nbsp;</p> <h3>15. Beardbrand</h3> <p><a href="https://beardbrand.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the Beardbrand ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745">Beardbrand</a> takes a sophisticated, mature, and Old World approach to presenting its grooming products throughout its website design. Using a quiz, video of the founder, and blog posts that are worth reading, the site encourages you to stick around, engage with the brand, and buy.&nbsp;</p> <h3>16. Kylie Cosmetics</h3> <p><img data-mce-fragment="1" alt="Screen grab of homepage on the Kylie Cosmetics ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765">As soon as you land on the <a href="https://kyliecosmetics.com/" rel="nofollow noopener noreferrer" target="_blank">Kylie Cosmetics</a> homepage, you see a picture of Kylie Jenner, a beauty icon for its target audience. Her endorsement immediately gives the site a huge trust and credibility boost. Each product is also well displayed on a <a href="/blog/194970057-remove-background-product-photography-image">white background</a>, plus, when you hover over an image, you can see a person using the product in action.</p> <h3>17. Allbirds</h3> <p><img data-mce-fragment="1" class="block block--bordered" alt="Screen grab of sustainability page on the Allbirds ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788">Sustainable apparel store <a href="https://allbirds.com/" rel="nofollow noopener noreferrer" target="_blank">Allbirds</a> reinforces itself as a brand eco-conscious shoppers can trust through the targeted language in its copy, such as “Made with natural materials.” Trust is also achieved through its B Corporation certification and a full section of the site dedicated to <a href="/blog/sustainable-businesses">sustainability</a> and transparency. Allbirds’ lifestyle photos feature models that fit with its target market, making customers think, “These are my kind of clothes.”&nbsp;</p> <h3>18. Tiny Organics</h3> <p><a href="https://www.tinyorganics.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" class="block block--bordered" alt="Screen grab of homepage on the Tiny Organics ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811">Tiny Organics</a>’ ecommerce website design is crafted to alleviate the concerns of anxious parents. From high-quality photos showcasing the ingredients in each meal to a carousel of testimonials from real parents to endorsements from doctors and dieticians, Tiny Organics’ ecommerce website answers parents’ burning questions and reduces common barriers to purchase. Certifications and press endorsements add to this sense of security.</p> <h3>19. Tessemae’s</h3> <p><a href="https://www.tessemaes.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the Tessamae's ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839">Tessemae’s</a> uses fan photos on its ecommerce site—<a href="/blog/user-generated-content">user-generated content</a> to help build trust. It tells visitors that Tessemae’s products are well loved among existing customers. Plus, the brand provides inspiration for the many ways its dressings and condiments can be used to create delicious meals, adding an extra incentive to buy.</p> <h3>20. Death Wish Coffee</h3> <p><a href="https://deathwishcoffee.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Screen grab of homepage on the Death Wish Coffee ecommerce website" src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864">Death Wish Coffee</a> has a really bold brand and it’s not afraid to express it in its storefront. It claims to sell “the world’s strongest coffee,” and everything from the website copy to the use of red throughout its website design makes you feel like you just drank a cup of it. Death Wish Coffee knows why most people land on its site: to buy its beans. Once you scroll down the homepage, the first thing you see is the option to buy ground or whole beans, or coffee cups.&nbsp;</p> <h3>21. Almond Surfboards</h3> <p><a href="https://almondsurfboards.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Ecommerce website collection page for Almond Surfboards" src="https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993">Almond Surfboards</a> uses soft elegant tones throughout its online store to give it a stylish but beachy feel. The imagery is creative and unique, which makes it feel like a high-quality brand from the minute you land on the page. In-context photography sells an aspirational lifestyle—even if you don’t need a surfboard, you might be compelled to own a piece of the brand through t-shirts, accessories, wall art, and more.</p> <h3>22. Leather Head</h3> <p><a href="https://leatherheadsports.com/" rel="nofollow noopener noreferrer" target="_blank"><img data-mce-fragment="1" alt="Ecommerce website page for Leatherheads" src="https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039">Leather Head</a>’s homepage layout is simple and matches the brand feel of refinement and luxury. The choice of color, font, product images, and copy <a href="/blog/brand-voice">voice and tone</a> reflect the brand aesthetic that appeals to its target customer. Even if you’re not into sports, you’ll definitely want to browse and find a product for a friend or loved one who is.</p> <h3>23. Pura Vida Bracelets</h3> <p><img data-mce-fragment="1" alt="Ecommerce website page for Pura Vida" src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067">To foster trust, jewelry retailer <a href="https://puravidabracelets.com/" rel="nofollow noopener noreferrer" target="_blank">Pura Vida Bracelets</a> showcases five-star product reviews from thousands of customers on its ecommerce website landing page, on top of reviews from target-audience-appropriate media outlets like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the powerful and simple CTA Shop Now to get customers clicking. A ticker bar at the top of the page highlights promotions like free shipping.</p> <h3>24. Boba Love</h3> <p><a href="http://bobalove.com/"><img data-mce-fragment="1" alt="Ecommerce website page for Boba Love" src="https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085" class="block block--bordered" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085">Boba Love</a> is a small business with ecommerce design that guides visitors right into the shopping experience. It uses lifestyle images and <a href="/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography">product photography</a> to communicate its brand values. Boba Love gets the product grid right—it’s clean and clear in directing what it wants visitors to do: buy Boba tea-inspired products.&nbsp;</p> <h3>25. Partake Foods</h3> <p><img data-mce-fragment="1" alt="Ecommerce website page for Partake Foods" src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104">If you love healthy and eco-conscious cookies, you’ll love the website design for cookie shop <a href="https://partakefoods.com/" rel="nofollow noopener noreferrer" target="_blank">Partake</a>. Right away, you see reassuring copy, including “gluten-free,” “vegan,” and “allergy friendly” on its <a href="/blog/homepage-design">homepage</a>. The deal is then sealed through ample social proof—press mentions and glowing customer reviews. The website footer also builds trust through allergy-specific certifications.&nbsp;</p> <h2 id="3">8 best ecommerce website design tips</h2> <p>While you’ll want to design your online store based on your established brand guidelines, there are a few best practices to consider to improve usability and customer experience. Your ecommerce site is the résumé for your online business. Whether you’re a startup or building your fifth ecommerce store, keep these website design tips in mind:</p> <h3>1. Keep it simple</h3> <p>Simple is always key to making more sales in your ecommerce business. The more distractions you put on your ecommerce website (think banner ads, pop-ups, too many colors), the more it takes away from making the sale. A good ecommerce platform will have a number of <a href="/blog/ecommerce-blog-post-templates">ecommerce website templates</a> to choose from to help you keep your design streamlined.</p> <h3>2. Express your brand</h3> <p>It doesn’t matter if you’re a photographer, beautician, or dropshipper running an online business. People want to buy from established brands they trust and identify with. Take the time to define your brand and figure out what makes you different from competitors—then apply it to your web design.&nbsp;</p> <h3>3. Use the right platform</h3> <p>Use the <a href="/blog/best-ecommerce-platforms">best ecommerce platform</a> for your online store. When using a platform like Shopify, you can set up a beautiful store with powerful ecommerce features and sell online quickly. A great ecommerce platform should be flexible and easy to use, allowing you to customize your ecommerce website to your exact needs. You can use <a href="/online-store">Shopify’s online store builder</a>, which offers the functionality to create your own store from scratch.&nbsp;</p> <h3>4. Have empathy</h3> <p>Put yourself in your potential customers’ shoes. How easy is it to navigate your ecommerce website? How does it make someone feel when shopping? How easy is the checkout process? Think about what your customer needs to make a purchase in your store and design it accordingly.</p> <h3>5. Upload high quality images</h3> <p>Images can <a href="https://vwo.com/blog/choosing-images-that-improve-conversions" rel="nofollow noopener noreferrer" target="_blank">improve a website’s conversion rate by 40%</a>. But they have to be high-quality. Invest in good product photos and use images from <a href="/blog/17156388-22-awesome-websites-with-stunning-free-stock-images">free stock photo websites</a> to help increase the visual appeal throughout the shopping experience.&nbsp;</p> <h3>6. Lead with professionalism</h3> <p>Want to <a href="/blog/start-online-store">start an online store</a> that builds trust with shoppers? You need a professional website. Customers won’t give you their hard-earned money or sensitive information like credit card numbers if it’s anything less.&nbsp;</p> <h3>7. Leverage social proof</h3> <p>When designing your ecommerce site, look for places to show social proof like positive reviews and user-generated content. The more shoppers see the good experiences other people have had with your products, the more likely they’ll be to buy.</p> <h3>8. Focus on checkout</h3> <p>Even if you have a beautiful, innovative ecommerce website design, if checkout is a pain, customers may not buy from you. Make checkout for your ecommerce business simple, straightforward, and fast. Use payment gateways like <a href="/blog/shop-pay-checkout">Shop Pay</a>, Amazon Pay, PayPal, Stripe, and other accelerated payment options to make it as easy as possible for shoppers to buy.</p> <div class="marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_img]:my-auto [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p]:text-body-sm [&amp;_.heading--4]:text-t6 [&amp;_.marketing-button]:text-white [&amp;_.marketing-button]:no-underline border-blog-highlight" data-component-name="blog-cta-marketing"> <p class="heading--4">Start accepting payments fast with Shopify Payments</p> <p>Skip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.</p> <a href="/payments?itcat=coreblog&amp;itterm=shopify-payments-cta" class="marketing-button marketing-button--small" target="_blank">Discover Shopify Payments</a> </div> <h2>Design a website for your ecommerce business today</h2> <p><img data-mce-fragment="1" alt="A designer browses images on a laptop" src="https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202" loading="lazy" data-mce-src="https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202">Great ecommerce website design centers the user by being optimized for mobile devices, creating memorable online shopping experiences, and navigating buyers through a clear buying process with a secure checkout. Build trust for your ecommerce business by focusing on these key elements.</p> <p>When it comes to building a successful ecommerce business, design is one of the most important things business owners and marketers need to consider. After all, your ecommerce store visitors can form an opinion about your site in milliseconds. First impressions matter.</p> <p><em>Feature illustration by Rachel Tunstall</em></p> <hr class="solid"> <p>From first-time sellers to global retailers, Shopify works for everyone. <a href="/pricing">See plans and pricing</a>.</p> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&amp;_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/blog/dropshipping-guide">The Ultimate Guide To Dropshipping (2024)</a></li><li class="mt-2"><a href="/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress">AliExpress Dropshipping- How to Dropship From AliExpress</a></li><li class="mt-2"><a href="/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/blog/how-to-start-dropshipping">How to Start a Dropshipping Business- A Complete Playbook for 2024</a></li><li class="mt-2"><a href="/blog/dropshipping-websites">The 9 Best Dropshipping Websites for Your Online Store</a></li><li class="mt-2"><a href="/blog/dropshipping-suppliers">The 13 Best Dropshipping Suppliers in 2024</a></li><li class="mt-2"><a href="/blog/amazon-dropshipping">Amazon Dropshipping Guide- How To Dropship on Amazon (2024)</a></li><li class="mt-2"><a href="/blog/product-page">Product Pages: 16 Beautiful Product Landing Page Examples (2024)</a></li><li class="mt-2"><a href="/blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales">Lookbooks- How to Use High-Quality Lifestyle Photography to Boost Sales</a></li><li class="mt-2"><a href="/blog/image-sizes">How to Optimize Your Images for the Mobile Web</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&amp;_h2]:!mt-0 [&amp;_h2]:mb-6 [&amp;_h2]:text-t5 [&amp;_h3]:!mt-0 [&amp;_h3]:mb-6 [&amp;_h3]:text-t7 [&amp;_h4]:!mt-0 [&amp;_h4]:mb-6 [&amp;_h4]:text-t8 [&amp;_ul]:!mt-0 [&amp;_ul]:mb-6 [&amp;_ul:last-child]:mb-0 [&amp;_ol]:!mt-0 [&amp;_ol]:mb-6 [&amp;_ol:last-child]:mb-0 [&amp;_p]:!mt-0 [&amp;_p]:mb-6 [&amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&amp;_[itemscope]]:mb-6 [&amp;_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="4">Ecommerce website design FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Can I build an ecommerce website on my own?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Ecommerce website platforms like Shopify make it easy for business owners to build a beautiful and user-friendly website for their online stores, with features like free hosting, custom domains, design templates, and search engine optimization. If you want to build an ecommerce website but have no design or coding skills, an ecommerce platform provides all the tools you need.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How can I improve my ecommerce navigation?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>When designing your ecommerce site navigation, stick to a few core pages for your header navigation (Shop, About Us, Bestsellers, Contact), then place any other important links in your site’s footer.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Which is the best platform to build an ecommerce website?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Shopify’s ecommerce platform can help you build an attractive and functional online store with industry-leading ecommerce transaction architecture and a range of design options, including templates and drag-and-drop customization.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">How much does it cost to build an ecommerce website?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Building an ecommerce website from scratch can be costly if you have to hire a web design expert or coder. But you can build an ecommerce business quickly and for a relatively small investment to get selling online right away. Many ecommerce platforms offer a free trial so you can play with ecommerce design and use fully customizable templates to build your website. After you’re happy, choose a plan that fits the budget for your ecommerce business.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">What’s the best ecommerce website builder?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Shopify is an all-in-one ecommerce website builder to help you get online and sell your products. You can start by choosing from over 100 ecommerce website templates in the Shopify Theme Store. Each is fully customizable, and you can use&nbsp;Shopify's site builder to shape your template by choosing a domain name, adding your logo, brand colors, fonts, and more.</p> <p>You can also support your online store with more than 3,000 apps in the Shopify App Store to help with marketing, sales, customer service, and more.</p> <p>With secure ecommerce hosting, a streamlined admin dashboard, and unlimited bandwidth, you can set up your ecommerce business quickly and easily. Plus, you have full control over your site’s appearance with the ability to edit your theme’s HTML and CSS.</p> </div> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> <!-- -->by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated<!-- --> <time>Nov 30, 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 tablet-xl:mt-0 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Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fulfillment" aria-label="Shopify Fulfillment Network" data-component-name="shopify-fulfillment-network">Shopify Fulfillment Network</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="global-impact"><h2 class="text-base font-bold text-white">Global Impact</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal 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text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div 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Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/blog/best-ecommerce-sites" data-component-name="en-0" aria-current="true">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" 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aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/best-ecommerce-sites" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/best-ecommerce-sites" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/best-ecommerce-sites" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/best-ecommerce-sites" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/best-ecommerce-sites" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/best-ecommerce-sites" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/best-ecommerce-sites" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/best-ecommerce-sites" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/74378565-30-designs-lindos-e-criativos-para-sites-de-e-commerce" lang="pt" data-component-name="pt-13" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/best-ecommerce-sites" lang="zh-Hans" data-component-name="zh-Hans-14" aria-current="false">简体中文</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/best-ecommerce-sites" lang="ja-JP" data-component-name="ja-JP-15" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/blog/beste-shop-designs" lang="de" data-component-name="de-16" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/blog/46893061-30-sites-e-commerce-avec-un-webdesign-elegant-et-creatif" lang="fr" data-component-name="fr-17" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/blog/ecommerce-design-segreti" lang="it" data-component-name="it-18" aria-current="false">Italia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button 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href="/nz/blog/best-ecommerce-sites" lang="en-NZ" data-component-name="en-NZ-5" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/best-ecommerce-sites" lang="en-ZA" data-component-name="en-ZA-6" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/best-ecommerce-sites" lang="en-NG" data-component-name="en-NG-7" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/best-ecommerce-sites" lang="en-PH" data-component-name="en-PH-8" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/best-ecommerce-sites" lang="en-SG" data-component-name="en-SG-9" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/best-ecommerce-sites" lang="en-HK" data-component-name="en-HK-10" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/best-ecommerce-sites" lang="en-IE" data-component-name="en-IE-11" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/best-ecommerce-sites" lang="en-MY" data-component-name="en-MY-12" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/blog/74378565-30-designs-lindos-e-criativos-para-sites-de-e-commerce" lang="pt" data-component-name="pt-13" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/blog/best-ecommerce-sites" lang="zh-Hans" 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(2025)","publishedAt":"2024-11-30T20:00:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895","altText":"Illustration of a woman sitting at her desk using her laptop and mobile phone to test the design of her ecommerce website","width":1848,"height":970},"tags":["Brand","Resource","Sell Online"],"contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eAttractive and unique ecommerce website design has always played a key role in a successful online sales and \u003ca href=\"/blog/marketing-strategies\" title=\"marketing strategy\"\u003emarketing strategy\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIn fact, studies have shown that it takes \u003ca href=\"https://researchgate.net/publication/220208334_Attention_web_designers_You_have_50_milliseconds_to_make_a_good_first_impression_Behaviour_and_Information_Technology_252_115-126\" rel=\"nofollow\" target=\"_blank\"\u003e50 milliseconds\u003c/a\u003e for visitors to decide if they’ll stay on an ecommerce site or not. You get only an instant to impress users, which is why website design is so important for your ecommerce business.\u003c/p\u003e\n\u003cp\u003eWhether you’re about to create your first online store or you’re thinking about redesigning your current site, this guide is for you. Browse examples of great ecommerce websites, tips for choosing the right ecommerce platform, and advice to get your online business looking its best.\u003c/p\u003e\n\u003ciframe title=\"YouTube video\" class=\"w-full h-full aspect-video\" src=\"https://www.youtube.com/embed/6PP0xY_m_s0?autoplay=0\" allowfullscreen=\"\"\u003e\u003c/iframe\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e4 elements of great ecommerce website design\u003c/h2\u003e\n\u003cp\u003eThe best ecommerce websites all have one thing in common: they center the user experience from first visit to post-checkout. There are four main components every ecommerce business should consider when designing a website.\u003c/p\u003e\n\u003ch3\u003e1. Building trust with customers\u003c/h3\u003e\n\u003cp\u003eWhen someone visits your ecommerce store or website for the first time, they may not know anything about your brand, the quality of your products, or your commitment to making customers happy. Deals might earn their consideration, but they’ll need to trust you before they actually go through with a purchase.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/customer-trust-checklist\"\u003eCustomer trust\u003c/a\u003e is hardest to earn when you don’t have any customers, so you’ll want to incorporate the following trust indicators as you \u003ca href=\"/blog/build-a-website\"\u003ebuild your website\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eContact information\u003c/h4\u003e\n\u003cp\u003eInclude an email and, if possible, a phone number and a mailing address on a contact page and in the footer of your site. This type of information, along with an \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eabout page\u003c/a\u003e, helps potential customers feel they’re buying from a real person.\u003c/p\u003e\n\u003ch4\u003eA return policy\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/return-policy\"\u003ereturn policy\u003c/a\u003e not only makes it easier for people to send back products that don’t satisfy them, it actually increases sales by lowering shopping cart abandonment and instilling the customer with a sense of confidence and trust that they can send back an item if they need to, without any transaction fees.\u003c/p\u003e\n\u003cp\u003eNot only does \u003ca href=\"https://supergoop.com/\" rel=\"nofollow\" target=\"_blank\"\u003eSupergoop\u003c/a\u003e have a comprehensive returns page and self-directed returns portal, it also boasts its free returns policy on every product page. \u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-4.png?v=1691010085\" alt=\"Screen grab of product page on the Supergoop ecommerce website\"\u003e\u003c/p\u003e\n\u003ch4\u003eTechnical certifications\u003c/h4\u003e\n\u003cp\u003eBy adding \u003ca href=\"/payments?itcat=blog\u0026amp;itterm=11863377\"\u003eShopify Payments\u003c/a\u003e to your ecommerce website, you’ll have access to advanced features and payment services featuring the latest security technology for protecting your customers’ information. Add graphics or badges to show your security compliance and all the payment methods you accept.\u003c/p\u003e\n\u003ch4\u003eCustomer reviews and testimonials\u003c/h4\u003e\n\u003cp\u003eMany ecommerce solutions have app integrations that let you import content into your site. This includes customer photos, your Instagram feed, and even customer reviews. These are signals to potential customers that your brand is trustworthy.\u003c/p\u003e\n\u003cdiv data-guide=\"design\" data-component-name=\"blog-CTA-design\"\u003e\u003c/div\u003e\n\u003ch3\u003e2. Creating a visually compelling experience\u003c/h3\u003e\n\u003cp\u003ePerception is everything when selling your products online. People form their first impression of your ecommerce store in mere milliseconds. Making that impression count rests largely on high-quality images, consistent \u003ca href=\"/blog/branding-design\"\u003ebranding design\u003c/a\u003e, smart use of \u003ca href=\"/blog/51875141-5-psychological-design-tactics-that-make-brains-tick-and-visitors-click\"\u003epsychological design\u003c/a\u003e, and a clear visual hierarchy.\u003c/p\u003e\n\u003cp\u003eHere are some best practices for each of these elements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePhotography: \u003c/strong\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct photography\u003c/a\u003e is like an ambassador, sharing the promise of your product online. Shoot product photos on a plain background and in many angles. Lifestyle photos are important to show your product in use and in context within an environment. They also reinforce a brand aesthetic.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eColor:\u003c/strong\u003e Color is one of the most powerful tools you can use to spark interest and emotion on your ecommerce site. It can also be used to draw attention to specific sections of your website and lead the customer journey. Smart use of color can help with accessibility, too.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eFonts:\u003c/strong\u003e While the words you write on your ecommerce site share information, it’s the typography that communicates the emotion behind that information. It’s a good idea to stick to two fonts and create a hierarchy between them. Choose one font as your header or title font and another to be your body font. \u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePsychological design and visual hierarchy:\u003c/strong\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUsing psychological design principles allows you to influence customers’ decisions and guide their eyes with strategically placed elements, colors, and text.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://www.outdoorvoices.com/\" rel=\"nofollow\" target=\"_blank\"\u003eOutdoor Voices\u003c/a\u003e’ homepage features lifestyle images to communicate its brand aesthetic and an aspirational lifestyle. It focuses on limited fonts for a clean look and a clear visual hierarchy. \u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Outdoor_voices_784a04ba-08e8-48f1-9e76-07ed423091dd.webp?v=1691010135\" alt=\"Screen grab of homepage on the Outdoor Voices ecommerce website\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch3\u003e3. Focusing on responsive design for mobile and desktop\u003c/h3\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe average American spends \u003ca data-mce-fragment=\"1\" href=\"https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024\" rel=\"nofollow\" data-mce-href=\"https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4 hours and 37 minutes on a mobile phone\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e each day. Luckily, if you’re building your business with Shopify, your store is already responsive. This means the site is user friendly on different devices and screen sizes, whether customers view it on a desktop, smartphone, or tablet.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eWhen choosing an ecommerce website design based on mobile optimization, it’s best to personally test it to see if you’re happy with the transactional flow. If you’re not, there’s a good chance your customers won’t be either.\u003c/p\u003e\n\u003ch3\u003e4. Designing clear navigation\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/website-navigation\"\u003ewebsite navigation\u003c/a\u003e should help customers find your products quickly and easily. Good navigation also helps improve SEO on your site so you get found in search results. \u003c/p\u003e\n\u003cp\u003eStick to only a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—this is no time to be clever. Key headers to include in your top-level navigation could include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eShop\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAbout Us\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBestsellers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eContact Us\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAdditional navigation links can go in your footer—the section at the bottom of your website. Return Policy, Terms of Service, and Contact Us pages can be linked here.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-CTA-seo\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" data-guide=\"seo\"\u003e\n\u003cdiv class=\"flex font-aktivgroteskextended flex-col md:flex-row bg-[#F4F4EE] p-8\"\u003e\n\u003cdiv class=\"flex self-center md:w-32 shrink-0\"\u003e\u003cimg class=\"w-32 h-32\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" role=\"presentation\" alt=\"presentation\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cdiv class=\"w-full md:pl-8\"\u003e\n\u003cp class=\"richtext !mb-2 !mt-0 text-base md:text-t6 text-black !font-medium\"\u003eFree Download: SEO Checklist\u003c/p\u003e \u003cp class=\"richtext !mb-0 text-sm\"\u003eWant to rank higher in search results? Get access to our free, checklist on search engine optimization.\u003c/p\u003e\n\u003cbutton data-component-name=\"form-button\" class=\"inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mt-6\" type=\"submit\"\u003eGet the free checklist\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e25 ecommerce website design examples (and why they work)\u003c/h2\u003e\n\u003cp\u003eThe best ecommerce website design examples are those that consider all the elements above for a clean, appealing, user friendly design that communicates the brand and products clearly. Here are a few ecommerce website examples to inspire your own ecommerce design.\u003c/p\u003e\n\u003ch3\u003e1. Thesus\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Thesus ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172\"\u003eSustainable shoe store \u003ca href=\"https://thesusoutdoors.com/\" rel=\"nofollow\" target=\"_blank\"\u003eThesus\u003c/a\u003e (formerly Alice + Whittles) masters trust-building by promising customers a super-easy online shopping experience. It highlights its shipping and returns policy, plus an option to pay in installments if shoppers don’t have the cash upfront. Stellar customer support is highlighted right on the homepage with a handy size chart and returns links.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-4.png?v=1691010197\" alt=\"Screen grab of customer service links on the Thesus ecommerce website\" class=\"block block--bordered\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch3\u003e2. Welly\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Welly ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235\"\u003e\u003ca href=\"https://www.getwelly.com/\" rel=\"nofollow\" target=\"_blank\"\u003eWelly\u003c/a\u003e positioned itself as the fun first-aid brand with cute convenient packaging and kid-friendly bandage designs. That brand aesthetic is woven through its colorful website, complete with catchy copy and a clear CTA to Shop Now. The homepage is bold and dynamic without being cluttered.\u003c/p\u003e\n\u003ch3\u003e3. Fred Jourdain\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Fred Jourdain ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308\"\u003eArtists wanting to \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell their art online\u003c/a\u003e, should follow \u003ca href=\"https://fredjourdain.com/\" rel=\"nofollow\" target=\"_blank\"\u003eFred Jourdain\u003c/a\u003e’s lead. The homepage lets the arts speak for itself, filling most of the page. You can also find interviews on the website and read more about the inner workings of how he creates his art. This content offers value to the customer with a subtle nudge to shop the artist’s works.\u003c/p\u003e\n\u003ch3\u003e4. MVMT\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://mvmt.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the MVMT ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357\"\u003eMVMT\u003c/a\u003e’s core brand value, “Style shouldn’t break the bank,” is reflected in its website design. It presents sleek, sophisticated colors and styling that showcases watches, eyewear, and jewelry at affordable prices. Plus, it highlights collaborations with designers and provides a Trending Now section on its homepage so people can quickly check the latest designs.\u003c/p\u003e\n\u003ch3\u003e5. Pure Cycles\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://purecycles.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of product page on the Pure Cycles ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406\"\u003ePure Cycles\u003c/a\u003e uses a simple layout that makes it clear why you should care about the brand, and showcases its bestselling bikes. Its product pages also work to give you an in-person experience while shopping online. You can see close-up pictures of specific parts, learn specs, and read other information you need to make an informed buying decision.\u003c/p\u003e\n\u003ch3\u003e6. Verve Coffee Roasters\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://vervecoffee.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of product page on the Verve ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440\"\u003eVerve Coffee Roasters\u003c/a\u003e uses customer reviews to build trust throughout its ecommerce website.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe online coffee retailer also uses evocative language paired with stylish photography to keep customers on the page, promising to be “classic and delicious” and serving lively descriptions, such as “the sweetness of golden marmalade.” \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e7. Finn\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.petfinn.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Finn ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533\"\u003eFinn\u003c/a\u003e gives pet owners what they’re looking for: big photos of happy dogs that inspire them to pamper their own. The brand’s website also uses simple fonts, lots of contrast, and page hierarchy that directs visitors to Shop Now or Take Quiz. An interactive quiz helps customers feel more confident about their purchases.\u003c/p\u003e\n\u003ch3\u003e8. Hardgraft\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://hardgraft.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Hard Graft ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551\"\u003eHardgraft\u003c/a\u003e’s ecommerce store builds trust with buyers who want luxury goods and appreciate rugged, earthy aesthetics. Its brand mission and values are on display, telling visitors right away what they’re about. The brand’s product pages are on point, with crisp, bold images that share important product features and value propositions. And, it offers safe, worldwide shipping appealing to a broad international audience. \u003c/p\u003e\n\u003ch3\u003e9. Topo designs\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Topo Designs ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581\"\u003eOuterwear shop \u003ca href=\"https://topodesigns.com/\" rel=\"nofollow\" target=\"_blank\"\u003eTopo Designs\u003c/a\u003e uses images that resonate with its target market—young and stylish outdoor enthusiasts—while using unique backgrounds to stand out from other outerwear brands. Another key website design best practice is how the brand communicates sales and incentivizes larger order values with free shipping over a threshold. The brand also offers a newsletter signup perk of a 15% discount, compelling customers to take action. \u003c/p\u003e\n\u003ch3\u003e10. KETNIPZ\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://ketnipz.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of a collection page on the Ketnipz ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602\"\u003eKetnipz\u003c/a\u003e is an Instagram comic turned brand empire created by Harry Hambley. You can find Bean, the main character, on murals around the world, throughout social media, and even tattooed on the bodies of fans. Ketnipz’s website design reflects Bean’s quirky personality, with bright colors, unique fonts, and seasonal updates to align product launches with upcoming holidays. \u003c/p\u003e\n\u003ch3\u003e11. Chubbies\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://chubbiesshorts.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of product page on the Chubbies ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636\"\u003eChubbies\u003c/a\u003e’ website design evokes its brand values with captivating \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e and witty copy. The sidebar navigation, although different from most ecommerce website designs, presents a neat menu where shoppers can find their products faster and easier.\u003c/p\u003e\n\u003ch3\u003e12. KITH\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://kith.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the KITH ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658\"\u003eKITH\u003c/a\u003e’s homepage design grabs your attention the minute you land on it. The site feels clean, yet sparks interest, with links to treats and content such as lookbooks, films, journals, and more. KITH’s catalog is big, but product categories are still presented in a way that lets you quickly explore and find what you’re looking for.\u003c/p\u003e\n\u003ch3\u003e13. Personal Fav\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://personalfav.co/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Personal Fav ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700\"\u003ePersonal Fav\u003c/a\u003e appeals to its target audience by using trendy color palettes and fonts, with provocative imagery. While the site is bold and colorful, it’s not busy. Clear top level navigation gets customers quickly to the \u003ca href=\"/blog/mission-statement\"\u003ebrand’s mission\u003c/a\u003e and product pages. \u003c/p\u003e\n\u003ch3\u003e14. Satya Organic \u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Satya ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726\"\u003eYou can tell branding was a priority in skin care brand \u003ca href=\"https://satya.ca/\" rel=\"nofollow\" target=\"_blank\"\u003eSatya Organic\u003c/a\u003e’s ecommerce website design. Once you land on the homepage, you’re met with earthy tones and signals that say, “If you’re looking for plant-based goods, you’re in the right place.” The footer of the website clearly lists the products’ benefits and certifications like USDA Organic, cruelty-free, fragrance-free, and Indigenous-owned. \u003c/p\u003e\n\u003ch3\u003e15. Beardbrand\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://beardbrand.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Beardbrand ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745\"\u003eBeardbrand\u003c/a\u003e takes a sophisticated, mature, and Old World approach to presenting its grooming products throughout its website design. Using a quiz, video of the founder, and blog posts that are worth reading, the site encourages you to stick around, engage with the brand, and buy. \u003c/p\u003e\n\u003ch3\u003e16. Kylie Cosmetics\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Kylie Cosmetics ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765\"\u003eAs soon as you land on the \u003ca href=\"https://kyliecosmetics.com/\" rel=\"nofollow\" target=\"_blank\"\u003eKylie Cosmetics\u003c/a\u003e homepage, you see a picture of Kylie Jenner, a beauty icon for its target audience. Her endorsement immediately gives the site a huge trust and credibility boost. Each product is also well displayed on a \u003ca href=\"/blog/194970057-remove-background-product-photography-image\"\u003ewhite background\u003c/a\u003e, plus, when you hover over an image, you can see a person using the product in action.\u003c/p\u003e\n\u003ch3\u003e17. Allbirds\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" class=\"block block--bordered\" alt=\"Screen grab of sustainability page on the Allbirds ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788\"\u003eSustainable apparel store \u003ca href=\"https://allbirds.com/\" rel=\"nofollow\" target=\"_blank\"\u003eAllbirds\u003c/a\u003e reinforces itself as a brand eco-conscious shoppers can trust through the targeted language in its copy, such as “Made with natural materials.” Trust is also achieved through its B Corporation certification and a full section of the site dedicated to \u003ca href=\"/blog/sustainable-businesses\"\u003esustainability\u003c/a\u003e and transparency. Allbirds’ lifestyle photos feature models that fit with its target market, making customers think, “These are my kind of clothes.” \u003c/p\u003e\n\u003ch3\u003e18. Tiny Organics\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tinyorganics.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" class=\"block block--bordered\" alt=\"Screen grab of homepage on the Tiny Organics ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811\"\u003eTiny Organics\u003c/a\u003e’ ecommerce website design is crafted to alleviate the concerns of anxious parents. From high-quality photos showcasing the ingredients in each meal to a carousel of testimonials from real parents to endorsements from doctors and dieticians, Tiny Organics’ ecommerce website answers parents’ burning questions and reduces common barriers to purchase. Certifications and press endorsements add to this sense of security.\u003c/p\u003e\n\u003ch3\u003e19. Tessemae’s\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tessemaes.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Tessamae's ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839\"\u003eTessemae’s\u003c/a\u003e uses fan photos on its ecommerce site—\u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e to help build trust. It tells visitors that Tessemae’s products are well loved among existing customers. Plus, the brand provides inspiration for the many ways its dressings and condiments can be used to create delicious meals, adding an extra incentive to buy.\u003c/p\u003e\n\u003ch3\u003e20. Death Wish Coffee\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://deathwishcoffee.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Death Wish Coffee ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864\"\u003eDeath Wish Coffee\u003c/a\u003e has a really bold brand and it’s not afraid to express it in its storefront. It claims to sell “the world’s strongest coffee,” and everything from the website copy to the use of red throughout its website design makes you feel like you just drank a cup of it. Death Wish Coffee knows why most people land on its site: to buy its beans. Once you scroll down the homepage, the first thing you see is the option to buy ground or whole beans, or coffee cups. \u003c/p\u003e\n\u003ch3\u003e21. Almond Surfboards\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://almondsurfboards.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website collection page for Almond Surfboards\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993\"\u003eAlmond Surfboards\u003c/a\u003e uses soft elegant tones throughout its online store to give it a stylish but beachy feel. The imagery is creative and unique, which makes it feel like a high-quality brand from the minute you land on the page. In-context photography sells an aspirational lifestyle—even if you don’t need a surfboard, you might be compelled to own a piece of the brand through t-shirts, accessories, wall art, and more.\u003c/p\u003e\n\u003ch3\u003e22. Leather Head\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://leatherheadsports.com/\" rel=\"nofollow\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Leatherheads\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039\"\u003eLeather Head\u003c/a\u003e’s homepage layout is simple and matches the brand feel of refinement and luxury. The choice of color, font, product images, and copy \u003ca href=\"/blog/brand-voice\"\u003evoice and tone\u003c/a\u003e reflect the brand aesthetic that appeals to its target customer. Even if you’re not into sports, you’ll definitely want to browse and find a product for a friend or loved one who is.\u003c/p\u003e\n\u003ch3\u003e23. Pura Vida Bracelets\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Pura Vida\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067\"\u003eTo foster trust, jewelry retailer \u003ca href=\"https://puravidabracelets.com/\" rel=\"nofollow\" target=\"_blank\"\u003ePura Vida Bracelets\u003c/a\u003e showcases five-star product reviews from thousands of customers on its ecommerce website landing page, on top of reviews from target-audience-appropriate media outlets like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the powerful and simple CTA Shop Now to get customers clicking. A ticker bar at the top of the page highlights promotions like free shipping.\u003c/p\u003e\n\u003ch3\u003e24. Boba Love\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"http://bobalove.com/\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Boba Love\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085\"\u003eBoba Love\u003c/a\u003e is a small business with ecommerce design that guides visitors right into the shopping experience. It uses lifestyle images and \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e to communicate its brand values. Boba Love gets the product grid right—it’s clean and clear in directing what it wants visitors to do: buy Boba tea-inspired products. \u003c/p\u003e\n\u003ch3\u003e25. Partake Foods\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Partake Foods\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104\"\u003eIf you love healthy and eco-conscious cookies, you’ll love the website design for cookie shop \u003ca href=\"https://partakefoods.com/\" rel=\"nofollow\" target=\"_blank\"\u003ePartake\u003c/a\u003e. Right away, you see reassuring copy, including “gluten-free,” “vegan,” and “allergy friendly” on its \u003ca href=\"/blog/homepage-design\"\u003ehomepage\u003c/a\u003e. The deal is then sealed through ample social proof—press mentions and glowing customer reviews. The website footer also builds trust through allergy-specific certifications. \u003c/p\u003e\n\u003ch2 id=\"3\"\u003e8 best ecommerce website design tips\u003c/h2\u003e\n\u003cp\u003eWhile you’ll want to design your online store based on your established brand guidelines, there are a few best practices to consider to improve usability and customer experience. Your ecommerce site is the résumé for your online business. Whether you’re a startup or building your fifth ecommerce store, keep these website design tips in mind:\u003c/p\u003e\n\u003ch3\u003e1. Keep it simple\u003c/h3\u003e\n\u003cp\u003eSimple is always key to making more sales in your ecommerce business. The more distractions you put on your ecommerce website (think banner ads, pop-ups, too many colors), the more it takes away from making the sale. A good ecommerce platform will have a number of \u003ca href=\"/blog/ecommerce-blog-post-templates\"\u003eecommerce website templates\u003c/a\u003e to choose from to help you keep your design streamlined.\u003c/p\u003e\n\u003ch3\u003e2. Express your brand\u003c/h3\u003e\n\u003cp\u003eIt doesn’t matter if you’re a photographer, beautician, or dropshipper running an online business. People want to buy from established brands they trust and identify with. Take the time to define your brand and figure out what makes you different from competitors—then apply it to your web design. \u003c/p\u003e\n\u003ch3\u003e3. Use the right platform\u003c/h3\u003e\n\u003cp\u003eUse the \u003ca href=\"/blog/best-ecommerce-platforms\"\u003ebest ecommerce platform\u003c/a\u003e for your online store. When using a platform like Shopify, you can set up a beautiful store with powerful ecommerce features and sell online quickly. A great ecommerce platform should be flexible and easy to use, allowing you to customize your ecommerce website to your exact needs. You can use \u003ca href=\"/online-store\"\u003eShopify’s online store builder\u003c/a\u003e, which offers the functionality to create your own store from scratch. \u003c/p\u003e\n\u003ch3\u003e4. Have empathy\u003c/h3\u003e\n\u003cp\u003ePut yourself in your potential customers’ shoes. How easy is it to navigate your ecommerce website? How does it make someone feel when shopping? How easy is the checkout process? Think about what your customer needs to make a purchase in your store and design it accordingly.\u003c/p\u003e\n\u003ch3\u003e5. Upload high quality images\u003c/h3\u003e\n\u003cp\u003eImages can \u003ca href=\"https://vwo.com/blog/choosing-images-that-improve-conversions\" rel=\"nofollow\" target=\"_blank\"\u003eimprove a website’s conversion rate by 40%\u003c/a\u003e. But they have to be high-quality. Invest in good product photos and use images from \u003ca href=\"/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\"\u003efree stock photo websites\u003c/a\u003e to help increase the visual appeal throughout the shopping experience. \u003c/p\u003e\n\u003ch3\u003e6. Lead with professionalism\u003c/h3\u003e\n\u003cp\u003eWant to \u003ca href=\"/blog/start-online-store\"\u003estart an online store\u003c/a\u003e that builds trust with shoppers? You need a professional website. Customers won’t give you their hard-earned money or sensitive information like credit card numbers if it’s anything less. \u003c/p\u003e\n\u003ch3\u003e7. Leverage social proof\u003c/h3\u003e\n\u003cp\u003eWhen designing your ecommerce site, look for places to show social proof like positive reviews and user-generated content. The more shoppers see the good experiences other people have had with your products, the more likely they’ll be to buy.\u003c/p\u003e\n\u003ch3\u003e8. Focus on checkout\u003c/h3\u003e\n\u003cp\u003eEven if you have a beautiful, innovative ecommerce website design, if checkout is a pain, customers may not buy from you. Make checkout for your ecommerce business simple, straightforward, and fast. Use payment gateways like \u003ca href=\"/blog/shop-pay-checkout\"\u003eShop Pay\u003c/a\u003e, Amazon Pay, PayPal, Stripe, and other accelerated payment options to make it as easy as possible for shoppers to buy.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\u003c/p\u003e\n\u003ca href=\"/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Payments\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eDesign a website for your ecommerce business today\u003c/h2\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"A designer browses images on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202\"\u003eGreat ecommerce website design centers the user by being optimized for mobile devices, creating memorable online shopping experiences, and navigating buyers through a clear buying process with a secure checkout. Build trust for your ecommerce business by focusing on these key elements.\u003c/p\u003e\n\u003cp\u003eWhen it comes to building a successful ecommerce business, design is one of the most important things business owners and marketers need to consider. After all, your ecommerce store visitors can form an opinion about your site in milliseconds. First impressions matter.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Rachel Tunstall\u003c/em\u003e\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eEcommerce website design FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I build an ecommerce website on my own?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce website platforms like Shopify make it easy for business owners to build a beautiful and user-friendly website for their online stores, with features like free hosting, custom domains, design templates, and search engine optimization. If you want to build an ecommerce website but have no design or coding skills, an ecommerce platform provides all the tools you need.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I improve my ecommerce navigation?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhen designing your ecommerce site navigation, stick to a few core pages for your header navigation (Shop, About Us, Bestsellers, Contact), then place any other important links in your site’s footer.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich is the best platform to build an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify’s ecommerce platform can help you build an attractive and functional online store with industry-leading ecommerce transaction architecture and a range of design options, including templates and drag-and-drop customization.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to build an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBuilding an ecommerce website from scratch can be costly if you have to hire a web design expert or coder. But you can build an ecommerce business quickly and for a relatively small investment to get selling online right away. Many ecommerce platforms offer a free trial so you can play with ecommerce design and use fully customizable templates to build your website. After you’re happy, choose a plan that fits the budget for your ecommerce business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the best ecommerce website builder?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify is an all-in-one ecommerce website builder to help you get online and sell your products. You can start by choosing from over 100 ecommerce website templates in the Shopify Theme Store. Each is fully customizable, and you can use Shopify's site builder to shape your template by choosing a domain name, adding your logo, brand colors, fonts, and more.\u003c/p\u003e\n\u003cp\u003eYou can also support your online store with more than 3,000 apps in the Shopify App Store to help with marketing, sales, customer service, and more.\u003c/p\u003e\n\u003cp\u003eWith secure ecommerce hosting, a streamlined admin dashboard, and unlimited bandwidth, you can set up your ecommerce business quickly and easily. Plus, you have full control over your site’s appearance with the ability to edit your theme’s HTML and CSS.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Get inspired by these 25 ecommerce website designs, featuring eye-catching styles from leading online stores.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Illustration of a woman sitting at her desk using her laptop and mobile phone to test the design of her ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builders.jpg?v=1603980350\"\u003e\u003c/p\u003e\n\u003cp\u003eGet inspired by these 25 ecommerce website designs, featuring eye-catching styles from leading online stores.\u003c/p\u003e","seo":{"__typename":"SEO","title":"Ecommerce Website Design: Examples and Tips (2025)","description":"Get inspired by these 25 ecommerce website design examples from successful online stores, plus actionable web design tips to optimize your store for 2025."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/best-ecommerce-sites\",\"en-GB\":\"https://www.shopify.com/uk/blog/best-ecommerce-sites\",\"en-AU\":\"https://www.shopify.com/au/blog/best-ecommerce-sites\",\"en-ID\":\"https://www.shopify.com/id/blog/best-ecommerce-sites\",\"en-NZ\":\"https://www.shopify.com/nz/blog/best-ecommerce-sites\",\"en-ZA\":\"https://www.shopify.com/za/blog/best-ecommerce-sites\",\"en-NG\":\"https://www.shopify.com/ng/blog/best-ecommerce-sites\",\"en-PH\":\"https://www.shopify.com/ph/blog/best-ecommerce-sites\",\"en-SG\":\"https://www.shopify.com/sg/blog/best-ecommerce-sites\",\"en-HK\":\"https://www.shopify.com/hk/blog/best-ecommerce-sites\",\"en-IE\":\"https://www.shopify.com/ie/blog/best-ecommerce-sites\",\"en-MY\":\"https://www.shopify.com/my/blog/best-ecommerce-sites\",\"pt\":\"https://www.shopify.com/br/blog/74378565-30-designs-lindos-e-criativos-para-sites-de-e-commerce\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/best-ecommerce-sites\",\"ja-JP\":\"https://www.shopify.com/jp/blog/best-ecommerce-sites\",\"de\":\"https://www.shopify.com/de/blog/beste-shop-designs\",\"fr\":\"https://www.shopify.com/fr/blog/46893061-30-sites-e-commerce-avec-un-webdesign-elegant-et-creatif\",\"it\":\"https://www.shopify.com/it/blog/ecommerce-design-segreti\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"The Ultimate Guide To Dropshipping (2024)\",\"url\":\"blog/dropshipping-guide\"},{\"title\":\"AliExpress Dropshipping- How to Dropship From AliExpress\",\"url\":\"blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"},{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"How to Start a Dropshipping Business- A Complete Playbook for 2024\",\"url\":\"blog/how-to-start-dropshipping\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"The 13 Best Dropshipping Suppliers in 2024\",\"url\":\"blog/dropshipping-suppliers\"},{\"title\":\"Amazon Dropshipping Guide- How To Dropship on Amazon (2024)\",\"url\":\"blog/amazon-dropshipping\"},{\"title\":\"Product Pages: 16 Beautiful Product Landing Page Examples (2024)\",\"url\":\"blog/product-page\"},{\"title\":\"Lookbooks- How to Use High-Quality Lifestyle Photography to Boost Sales\",\"url\":\"blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales\"},{\"title\":\"How to Optimize Your Images for the Mobile Web\",\"url\":\"blog/image-sizes\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Find a Manufacturer or Supplier for a Product (2024)\",\"tags\":[\"Resource\",\"Starting Up\"],\"handle\":\"13975985-how-to-find-a-manufacturer-or-supplier-for-your-product-idea\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/find-manufacturer-supplier.jpg?v=1605030754\",\"imageAltText\":\"Finding a manufacturer or supplier.\",\"modifiedAt\":\"2024-01-26\",\"contentHtml\":\"\"},{\"title\":\"How To Sell Art Online: The Complete Guide (2024)\",\"tags\":[\"Find an Idea\",\"Starting Up\"],\"handle\":\"211990409-how-to-sell-art-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Shopify_ArtWindowsmany_HEADER_3ac56e63-dbb9-45de-bd26-31ef9d233631.jpg?v=1694117497\",\"imageAltText\":\"Illustration of a woman painting on a canvas that resembles browser windows\",\"modifiedAt\":\"2024-01-04\",\"contentHtml\":\"\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\",\"contentHtml\":\"\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/best-ecommerce-website-builders_13313617-76dc-4253-8ef9-b58cc2b34ea7.jpg?v=1730131895","imageAltText":"Illustration of a woman sitting at her desk using her laptop and mobile phone to test the design of her ecommerce website","imageClass":"","modifiedAt":"Nov 30, 2024","modifiedAtRaw":"2024-11-30T20:00:00Z"},"metaDescription":"Get inspired by these 25 ecommerce website design examples from successful online stores, plus actionable web design tips to optimize your store for 2025.","contentHtml":"\u003cstyle\u003e\u003c!--\nhr.solid {border-top: 1px solid #cccccc;}\n--\u003e\u003c/style\u003e\u003cdiv\u003e\n\u003cp\u003eAttractive and unique ecommerce website design has always played a key role in a successful online sales and \u003ca href=\"/blog/marketing-strategies\" title=\"marketing strategy\"\u003emarketing strategy\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eIn fact, studies have shown that it takes \u003ca href=\"https://researchgate.net/publication/220208334_Attention_web_designers_You_have_50_milliseconds_to_make_a_good_first_impression_Behaviour_and_Information_Technology_252_115-126\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e50 milliseconds\u003c/a\u003e for visitors to decide if they’ll stay on an ecommerce site or not. You get only an instant to impress users, which is why website design is so important for your ecommerce business.\u003c/p\u003e\n\u003cp\u003eWhether you’re about to create your first online store or you’re thinking about redesigning your current site, this guide is for you. Browse examples of great ecommerce websites, tips for choosing the right ecommerce platform, and advice to get your online business looking its best.\u003c/p\u003e\n\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/6PP0xY_m_s0?autoplay=0\" class=\"aspect-video absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"1\"\u003e4 elements of great ecommerce website design\u003c/h2\u003e\n\u003cp\u003eThe best ecommerce websites all have one thing in common: they center the user experience from first visit to post-checkout. There are four main components every ecommerce business should consider when designing a website.\u003c/p\u003e\n\u003ch3\u003e1. Building trust with customers\u003c/h3\u003e\n\u003cp\u003eWhen someone visits your ecommerce store or website for the first time, they may not know anything about your brand, the quality of your products, or your commitment to making customers happy. Deals might earn their consideration, but they’ll need to trust you before they actually go through with a purchase.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/customer-trust-checklist\"\u003eCustomer trust\u003c/a\u003e is hardest to earn when you don’t have any customers, so you’ll want to incorporate the following trust indicators as you \u003ca href=\"/blog/build-a-website\"\u003ebuild your website\u003c/a\u003e.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003ch4\u003eContact information\u003c/h4\u003e\n\u003cp\u003eInclude an email and, if possible, a phone number and a mailing address on a contact page and in the footer of your site. This type of information, along with an \u003ca href=\"/blog/how-to-write-an-about-us-page\"\u003eabout page\u003c/a\u003e, helps potential customers feel they’re buying from a real person.\u003c/p\u003e\n\u003ch4\u003eA return policy\u003c/h4\u003e\n\u003cp\u003eA \u003ca href=\"/blog/return-policy\"\u003ereturn policy\u003c/a\u003e not only makes it easier for people to send back products that don’t satisfy them, it actually increases sales by lowering shopping cart abandonment and instilling the customer with a sense of confidence and trust that they can send back an item if they need to, without any transaction fees.\u003c/p\u003e\n\u003cp\u003eNot only does \u003ca href=\"https://supergoop.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSupergoop\u003c/a\u003e have a comprehensive returns page and self-directed returns portal, it also boasts its free returns policy on every product page.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-4.png?v=1691010085\" alt=\"Screen grab of product page on the Supergoop ecommerce website\"\u003e\u003c/p\u003e\n\u003ch4\u003eTechnical certifications\u003c/h4\u003e\n\u003cp\u003eBy adding \u003ca href=\"/payments?itcat=blog\u0026amp;itterm=11863377\"\u003eShopify Payments\u003c/a\u003e to your ecommerce website, you’ll have access to advanced features and payment services featuring the latest security technology for protecting your customers’ information. Add graphics or badges to show your security compliance and all the payment methods you accept.\u003c/p\u003e\n\u003ch4\u003eCustomer reviews and testimonials\u003c/h4\u003e\n\u003cp\u003eMany ecommerce solutions have app integrations that let you import content into your site. This includes customer photos, your Instagram feed, and even customer reviews. These are signals to potential customers that your brand is trustworthy.\u003c/p\u003e\n\u003cdiv data-guide=\"design\" data-component-name=\"blog-CTA-design\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/oie_181720213eMDwOa4.gif\"\u003e\u003c/div\u003e\n\u003ch3\u003e2. Creating a visually compelling experience\u003c/h3\u003e\n\u003cp\u003ePerception is everything when selling your products online. People form their first impression of your ecommerce store in mere milliseconds. Making that impression count rests largely on high-quality images, consistent \u003ca href=\"/blog/branding-design\"\u003ebranding design\u003c/a\u003e, smart use of \u003ca href=\"/blog/51875141-5-psychological-design-tactics-that-make-brains-tick-and-visitors-click\"\u003epsychological design\u003c/a\u003e, and a clear visual hierarchy.\u003c/p\u003e\n\u003cp\u003eHere are some best practices for each of these elements:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePhotography:\u0026nbsp;\u003c/strong\u003e\u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eProduct photography\u003c/a\u003e is like an ambassador, sharing the promise of your product online. Shoot product photos on a plain background and in many angles. Lifestyle photos are important to show your product in use and in context within an environment. They also reinforce a brand aesthetic.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eColor:\u003c/strong\u003e Color is one of the most powerful tools you can use to spark interest and emotion on your ecommerce site. It can also be used to draw attention to specific sections of your website and lead the customer journey. Smart use of color can help with accessibility, too.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003eFonts:\u003c/strong\u003e While the words you write on your ecommerce site share information, it’s the typography that communicates the emotion behind that information. It’s a good idea to stick to two fonts and create a hierarchy between them. Choose one font as your header or title font and another to be your body font.\u0026nbsp;\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003e\n\u003cstrong\u003ePsychological design and visual hierarchy:\u003c/strong\u003e \u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUsing psychological design principles allows you to influence customers’ decisions and guide their eyes with strategically placed elements, colors, and text.\u003c/span\u003e\n\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003e\u003ca href=\"https://www.outdoorvoices.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eOutdoor Voices\u003c/a\u003e’ homepage features lifestyle images to communicate its brand aesthetic and an aspirational lifestyle. It focuses on limited fonts for a clean look and a clear visual hierarchy.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u003cimg class=\"block block--bordered\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/Outdoor_voices_784a04ba-08e8-48f1-9e76-07ed423091dd.webp?v=1691010135\" alt=\"Screen grab of homepage on the Outdoor Voices ecommerce website\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch3\u003e3. Focusing on responsive design for mobile and desktop\u003c/h3\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe average American spends \u003ca data-mce-fragment=\"1\" href=\"https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024\" rel=\"nofollow noopener noreferrer\" data-mce-href=\"https://turnto10.com/i-team/consumer-advocate/screen-time-addiction-average-american-spends-four-hours-per-day-phone-younger-generation-reduce-laptops-notifications-january-22-2024\" target=\"_blank\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e4 hours and 37 minutes on a mobile phone\u003c/span\u003e\u003c/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e each day. Luckily, if you’re building your business with Shopify, your store is already responsive. This means the site is user friendly on different devices and screen sizes, whether customers view it on a desktop, smartphone, or tablet.\u003c/span\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003eWhen choosing an ecommerce website design based on mobile optimization, it’s best to personally test it to see if you’re happy with the transactional flow. If you’re not, there’s a good chance your customers won’t be either.\u003c/p\u003e\n\u003ch3\u003e4. Designing clear navigation\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/website-navigation\"\u003ewebsite navigation\u003c/a\u003e should help customers find your products quickly and easily. Good navigation also helps improve SEO on your site so you get found in search results.\u0026nbsp;\u003c/p\u003e\n\u003cp\u003eStick to only a few menu headers in your top-level navigation. Be clear and direct when labeling these headers—this is no time to be clever. Key headers to include in your top-level navigation could include:\u003c/p\u003e\n\u003cul\u003e\n\u003cli aria-level=\"1\"\u003eShop\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAbout Us\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eBestsellers\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eContact Us\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eAdditional navigation links can go in your footer—the section at the bottom of your website. Return Policy, Terms of Service, and Contact Us pages can be linked here.\u003c/p\u003e\n\u003cdiv data-component-name=\"blog-CTA-seo\" data-guide-image=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" data-guide=\"seo\"\u003e\n\u003cdiv class=\"flex font-aktivgroteskextended flex-col md:flex-row bg-[#F4F4EE] p-8\"\u003e\n\u003cdiv class=\"flex self-center md:w-32 shrink-0\"\u003e\u003cimg class=\"w-32 h-32\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/browser_loop.gif\" role=\"presentation\" alt=\"presentation\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cdiv class=\"w-full md:pl-8\"\u003e\n\u003cp class=\"richtext !mb-2 !mt-0 text-base md:text-t6 text-black !font-medium\"\u003eFree Download: SEO Checklist\u003c/p\u003e \u003cp class=\"richtext !mb-0 text-sm\"\u003eWant to rank higher in search results? Get access to our free, checklist on search engine optimization.\u003c/p\u003e\n\u003cbutton data-component-name=\"form-button\" class=\"inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled mt-6\" type=\"submit\"\u003eGet the free checklist\u003c/button\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003ch2 id=\"2\"\u003e25 ecommerce website design examples (and why they work)\u003c/h2\u003e\n\u003cp\u003eThe best ecommerce website design examples are those that consider all the elements above for a clean, appealing, user friendly design that communicates the brand and products clearly. Here are a few ecommerce website examples to inspire your own ecommerce design.\u003c/p\u003e\n\u003ch3\u003e1. Thesus\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Thesus ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-3.png?v=1691010172\"\u003eSustainable shoe store \u003ca href=\"https://thesusoutdoors.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eThesus\u003c/a\u003e (formerly Alice + Whittles) masters trust-building by promising customers a super-easy online shopping experience. It highlights its shipping and returns policy, plus an option to pay in installments if shoppers don’t have the cash upfront. Stellar customer support is highlighted right on the homepage with a handy size chart and returns links.\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-4.png?v=1691010197\" alt=\"Screen grab of customer service links on the Thesus ecommerce website\" class=\"block block--bordered\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch3\u003e2. Welly\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Welly ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/welly-ecommerce-brand-website_9ec07394-0f55-474e-8d5c-0acdd16d63a1.png?v=1691010235\"\u003e\u003ca href=\"https://www.getwelly.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eWelly\u003c/a\u003e positioned itself as the fun first-aid brand with cute convenient packaging and kid-friendly bandage designs. That brand aesthetic is woven through its colorful website, complete with catchy copy and a clear CTA to Shop Now. The homepage is bold and dynamic without being cluttered.\u003c/p\u003e\n\u003ch3\u003e3. Fred Jourdain\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Fred Jourdain ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-2.jpg?v=1691010308\"\u003eArtists wanting to \u003ca href=\"/blog/211990409-how-to-sell-art-online\"\u003esell their art online\u003c/a\u003e, should follow \u003ca href=\"https://fredjourdain.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eFred Jourdain\u003c/a\u003e’s lead. The homepage lets the arts speak for itself, filling most of the page. You can also find interviews on the website and read more about the inner workings of how he creates his art. This content offers value to the customer with a subtle nudge to shop the artist’s works.\u003c/p\u003e\n\u003ch3\u003e4. MVMT\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://mvmt.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the MVMT ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-2.png?v=1691010357\"\u003eMVMT\u003c/a\u003e’s core brand value, “Style shouldn’t break the bank,” is reflected in its website design. It presents sleek, sophisticated colors and styling that showcases watches, eyewear, and jewelry at affordable prices. Plus, it highlights collaborations with designers and provides a Trending Now section on its homepage so people can quickly check the latest designs.\u003c/p\u003e\n\u003ch3\u003e5. Pure Cycles\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://purecycles.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of product page on the Pure Cycles ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-3.png?v=1691010406\"\u003ePure Cycles\u003c/a\u003e uses a simple layout that makes it clear why you should care about the brand, and showcases its bestselling bikes. Its product pages also work to give you an in-person experience while shopping online. You can see close-up pictures of specific parts, learn specs, and read other information you need to make an informed buying decision.\u003c/p\u003e\n\u003ch3\u003e6. Verve Coffee Roasters\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://vervecoffee.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of product page on the Verve ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-design-5.png?v=1691010440\"\u003eVerve Coffee Roasters\u003c/a\u003e uses customer reviews to build trust throughout its ecommerce website.\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe online coffee retailer also uses evocative language paired with stylish photography to keep customers on the page, promising to be “classic and delicious” and serving lively descriptions, such as “the sweetness of golden marmalade.” \u003c/span\u003e\u003c/p\u003e\n\u003ch3\u003e7. Finn\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.petfinn.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Finn ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/psych-design-pet-store-website_85c4aa3c-da1a-41dc-b107-9905e6eb57c2.jpg?v=1691010533\"\u003eFinn\u003c/a\u003e gives pet owners what they’re looking for: big photos of happy dogs that inspire them to pamper their own. The brand’s website also uses simple fonts, lots of contrast, and page hierarchy that directs visitors to Shop Now or Take Quiz. An interactive quiz helps customers feel more confident about their purchases.\u003c/p\u003e\n\u003ch3\u003e8. Hardgraft\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://hardgraft.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Hard Graft ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/hardgraft-homepage-design.png?v=1691010551\"\u003eHardgraft\u003c/a\u003e’s ecommerce store builds trust with buyers who want luxury goods and appreciate rugged, earthy aesthetics. Its brand mission and values are on display, telling visitors right away what they’re about. The brand’s product pages are on point, with crisp, bold images that share important product features and value propositions. And, it offers safe, worldwide shipping appealing to a broad international audience.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e9. Topo designs\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Topo Designs ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/topo-homepage-design.png?v=1691010581\"\u003eOuterwear shop \u003ca href=\"https://topodesigns.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eTopo Designs\u003c/a\u003e uses images that resonate with its target market—young and stylish outdoor enthusiasts—while using unique backgrounds to stand out from other outerwear brands. Another key website design best practice is how the brand communicates sales and incentivizes larger order values with free shipping over a threshold. The brand also offers a newsletter signup perk of a 15% discount, compelling customers to take action.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e10. KETNIPZ\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://ketnipz.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of a collection page on the Ketnipz ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-1.png?v=1691010602\"\u003eKetnipz\u003c/a\u003e is an Instagram comic turned brand empire created by Harry Hambley. You can find Bean, the main character, on murals around the world, throughout social media, and even tattooed on the bodies of fans. Ketnipz’s website design reflects Bean’s quirky personality, with bright colors, unique fonts, and seasonal updates to align product launches with upcoming holidays.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e11. Chubbies\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://chubbiesshorts.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of product page on the Chubbies ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/chubbies-homepage-design.png?v=1691010636\"\u003eChubbies\u003c/a\u003e’ website design evokes its brand values with captivating \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e and witty copy. The sidebar navigation, although different from most ecommerce website designs, presents a neat menu where shoppers can find their products faster and easier.\u003c/p\u003e\n\u003ch3\u003e12. KITH\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://kith.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the KITH ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/kith-homepage-design.png?v=1691010658\"\u003eKITH\u003c/a\u003e’s homepage design grabs your attention the minute you land on it. The site feels clean, yet sparks interest, with links to treats and content such as lookbooks, films, journals, and more. KITH’s catalog is big, but product categories are still presented in a way that lets you quickly explore and find what you’re looking for.\u003c/p\u003e\n\u003ch3\u003e13. Personal Fav\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://personalfav.co/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Personal Fav ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-homepage_531a9fd8-2a14-42d7-befe-d029e8054718.png?v=1691010700\"\u003ePersonal Fav\u003c/a\u003e appeals to its target audience by using trendy color palettes and fonts, with provocative imagery. While the site is bold and colorful, it’s not busy. Clear top level navigation gets customers quickly to the \u003ca href=\"/blog/mission-statement\"\u003ebrand’s mission\u003c/a\u003e and product pages.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e14. Satya Organic\u0026nbsp;\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Satya ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/satya-website-design.png?v=1691010726\"\u003eYou can tell branding was a priority in skin care brand \u003ca href=\"https://satya.ca/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSatya Organic\u003c/a\u003e’s ecommerce website design. Once you land on the homepage, you’re met with earthy tones and signals that say, “If you’re looking for plant-based goods, you’re in the right place.” The footer of the website clearly lists the products’ benefits and certifications like USDA Organic, cruelty-free, fragrance-free, and Indigenous-owned.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e15. Beardbrand\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://beardbrand.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Beardbrand ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/beardbrand-website-design.png?v=1691010745\"\u003eBeardbrand\u003c/a\u003e takes a sophisticated, mature, and Old World approach to presenting its grooming products throughout its website design. Using a quiz, video of the founder, and blog posts that are worth reading, the site encourages you to stick around, engage with the brand, and buy.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e16. Kylie Cosmetics\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Kylie Cosmetics ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-1.png?v=1691010765\"\u003eAs soon as you land on the \u003ca href=\"https://kyliecosmetics.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eKylie Cosmetics\u003c/a\u003e homepage, you see a picture of Kylie Jenner, a beauty icon for its target audience. Her endorsement immediately gives the site a huge trust and credibility boost. Each product is also well displayed on a \u003ca href=\"/blog/194970057-remove-background-product-photography-image\"\u003ewhite background\u003c/a\u003e, plus, when you hover over an image, you can see a person using the product in action.\u003c/p\u003e\n\u003ch3\u003e17. Allbirds\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" class=\"block block--bordered\" alt=\"Screen grab of sustainability page on the Allbirds ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/allbirds-homepage-design.png?v=1691010788\"\u003eSustainable apparel store \u003ca href=\"https://allbirds.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eAllbirds\u003c/a\u003e reinforces itself as a brand eco-conscious shoppers can trust through the targeted language in its copy, such as “Made with natural materials.” Trust is also achieved through its B Corporation certification and a full section of the site dedicated to \u003ca href=\"/blog/sustainable-businesses\"\u003esustainability\u003c/a\u003e and transparency. Allbirds’ lifestyle photos feature models that fit with its target market, making customers think, “These are my kind of clothes.”\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e18. Tiny Organics\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tinyorganics.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" class=\"block block--bordered\" alt=\"Screen grab of homepage on the Tiny Organics ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-3.png?v=1691010811\"\u003eTiny Organics\u003c/a\u003e’ ecommerce website design is crafted to alleviate the concerns of anxious parents. From high-quality photos showcasing the ingredients in each meal to a carousel of testimonials from real parents to endorsements from doctors and dieticians, Tiny Organics’ ecommerce website answers parents’ burning questions and reduces common barriers to purchase. Certifications and press endorsements add to this sense of security.\u003c/p\u003e\n\u003ch3\u003e19. Tessemae’s\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://www.tessemaes.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Tessamae's ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-4.png?v=1691010839\"\u003eTessemae’s\u003c/a\u003e uses fan photos on its ecommerce site—\u003ca href=\"/blog/user-generated-content\"\u003euser-generated content\u003c/a\u003e to help build trust. It tells visitors that Tessemae’s products are well loved among existing customers. Plus, the brand provides inspiration for the many ways its dressings and condiments can be used to create delicious meals, adding an extra incentive to buy.\u003c/p\u003e\n\u003ch3\u003e20. Death Wish Coffee\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://deathwishcoffee.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Screen grab of homepage on the Death Wish Coffee ecommerce website\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-5.png?v=1691010864\"\u003eDeath Wish Coffee\u003c/a\u003e has a really bold brand and it’s not afraid to express it in its storefront. It claims to sell “the world’s strongest coffee,” and everything from the website copy to the use of red throughout its website design makes you feel like you just drank a cup of it. Death Wish Coffee knows why most people land on its site: to buy its beans. Once you scroll down the homepage, the first thing you see is the option to buy ground or whole beans, or coffee cups.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e21. Almond Surfboards\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://almondsurfboards.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website collection page for Almond Surfboards\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-2.jpg?v=1691010993\"\u003eAlmond Surfboards\u003c/a\u003e uses soft elegant tones throughout its online store to give it a stylish but beachy feel. The imagery is creative and unique, which makes it feel like a high-quality brand from the minute you land on the page. In-context photography sells an aspirational lifestyle—even if you don’t need a surfboard, you might be compelled to own a piece of the brand through t-shirts, accessories, wall art, and more.\u003c/p\u003e\n\u003ch3\u003e22. Leather Head\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"https://leatherheadsports.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Leatherheads\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/online-store-design-3.png?v=1691011039\"\u003eLeather Head\u003c/a\u003e’s homepage layout is simple and matches the brand feel of refinement and luxury. The choice of color, font, product images, and copy \u003ca href=\"/blog/brand-voice\"\u003evoice and tone\u003c/a\u003e reflect the brand aesthetic that appeals to its target customer. Even if you’re not into sports, you’ll definitely want to browse and find a product for a friend or loved one who is.\u003c/p\u003e\n\u003ch3\u003e23. Pura Vida Bracelets\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Pura Vida\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/ecommerce-website-design-5.png?v=1691011067\"\u003eTo foster trust, jewelry retailer \u003ca href=\"https://puravidabracelets.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePura Vida Bracelets\u003c/a\u003e showcases five-star product reviews from thousands of customers on its ecommerce website landing page, on top of reviews from target-audience-appropriate media outlets like BuzzFeed and HuffPost. Pura Vida Bracelets sticks with the powerful and simple CTA Shop Now to get customers clicking. A ticker bar at the top of the page highlights promotions like free shipping.\u003c/p\u003e\n\u003ch3\u003e24. Boba Love\u003c/h3\u003e\n\u003cp\u003e\u003ca href=\"http://bobalove.com/\"\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Boba Love\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085\" class=\"block block--bordered\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/boba-love-homepage-design.png?v=1691011085\"\u003eBoba Love\u003c/a\u003e is a small business with ecommerce design that guides visitors right into the shopping experience. It uses lifestyle images and \u003ca href=\"/blog/12206313-the-ultimate-diy-guide-to-beautiful-product-photography\"\u003eproduct photography\u003c/a\u003e to communicate its brand values. Boba Love gets the product grid right—it’s clean and clear in directing what it wants visitors to do: buy Boba tea-inspired products.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e25. Partake Foods\u003c/h3\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"Ecommerce website page for Partake Foods\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-web-design-2.png?v=1691011104\"\u003eIf you love healthy and eco-conscious cookies, you’ll love the website design for cookie shop \u003ca href=\"https://partakefoods.com/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ePartake\u003c/a\u003e. Right away, you see reassuring copy, including “gluten-free,” “vegan,” and “allergy friendly” on its \u003ca href=\"/blog/homepage-design\"\u003ehomepage\u003c/a\u003e. The deal is then sealed through ample social proof—press mentions and glowing customer reviews. The website footer also builds trust through allergy-specific certifications.\u0026nbsp;\u003c/p\u003e\n\u003ch2 id=\"3\"\u003e8 best ecommerce website design tips\u003c/h2\u003e\n\u003cp\u003eWhile you’ll want to design your online store based on your established brand guidelines, there are a few best practices to consider to improve usability and customer experience. Your ecommerce site is the résumé for your online business. Whether you’re a startup or building your fifth ecommerce store, keep these website design tips in mind:\u003c/p\u003e\n\u003ch3\u003e1. Keep it simple\u003c/h3\u003e\n\u003cp\u003eSimple is always key to making more sales in your ecommerce business. The more distractions you put on your ecommerce website (think banner ads, pop-ups, too many colors), the more it takes away from making the sale. A good ecommerce platform will have a number of \u003ca href=\"/blog/ecommerce-blog-post-templates\"\u003eecommerce website templates\u003c/a\u003e to choose from to help you keep your design streamlined.\u003c/p\u003e\n\u003ch3\u003e2. Express your brand\u003c/h3\u003e\n\u003cp\u003eIt doesn’t matter if you’re a photographer, beautician, or dropshipper running an online business. People want to buy from established brands they trust and identify with. Take the time to define your brand and figure out what makes you different from competitors—then apply it to your web design.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e3. Use the right platform\u003c/h3\u003e\n\u003cp\u003eUse the \u003ca href=\"/blog/best-ecommerce-platforms\"\u003ebest ecommerce platform\u003c/a\u003e for your online store. When using a platform like Shopify, you can set up a beautiful store with powerful ecommerce features and sell online quickly. A great ecommerce platform should be flexible and easy to use, allowing you to customize your ecommerce website to your exact needs. You can use \u003ca href=\"/online-store\"\u003eShopify’s online store builder\u003c/a\u003e, which offers the functionality to create your own store from scratch.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e4. Have empathy\u003c/h3\u003e\n\u003cp\u003ePut yourself in your potential customers’ shoes. How easy is it to navigate your ecommerce website? How does it make someone feel when shopping? How easy is the checkout process? Think about what your customer needs to make a purchase in your store and design it accordingly.\u003c/p\u003e\n\u003ch3\u003e5. Upload high quality images\u003c/h3\u003e\n\u003cp\u003eImages can \u003ca href=\"https://vwo.com/blog/choosing-images-that-improve-conversions\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eimprove a website’s conversion rate by 40%\u003c/a\u003e. But they have to be high-quality. Invest in good product photos and use images from \u003ca href=\"/blog/17156388-22-awesome-websites-with-stunning-free-stock-images\"\u003efree stock photo websites\u003c/a\u003e to help increase the visual appeal throughout the shopping experience.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e6. Lead with professionalism\u003c/h3\u003e\n\u003cp\u003eWant to \u003ca href=\"/blog/start-online-store\"\u003estart an online store\u003c/a\u003e that builds trust with shoppers? You need a professional website. Customers won’t give you their hard-earned money or sensitive information like credit card numbers if it’s anything less.\u0026nbsp;\u003c/p\u003e\n\u003ch3\u003e7. Leverage social proof\u003c/h3\u003e\n\u003cp\u003eWhen designing your ecommerce site, look for places to show social proof like positive reviews and user-generated content. The more shoppers see the good experiences other people have had with your products, the more likely they’ll be to buy.\u003c/p\u003e\n\u003ch3\u003e8. Focus on checkout\u003c/h3\u003e\n\u003cp\u003eEven if you have a beautiful, innovative ecommerce website design, if checkout is a pain, customers may not buy from you. Make checkout for your ecommerce business simple, straightforward, and fast. Use payment gateways like \u003ca href=\"/blog/shop-pay-checkout\"\u003eShop Pay\u003c/a\u003e, Amazon Pay, PayPal, Stripe, and other accelerated payment options to make it as easy as possible for shoppers to buy.\u003c/p\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded border-t-2 px-8 py-10 my-12 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_img]:my-auto [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p]:text-body-sm [\u0026amp;_.heading--4]:text-t6 [\u0026amp;_.marketing-button]:text-white [\u0026amp;_.marketing-button]:no-underline border-blog-highlight\" data-component-name=\"blog-cta-marketing\"\u003e\n\u003cp class=\"heading--4\"\u003eStart accepting payments fast with Shopify Payments\u003c/p\u003e\n\u003cp\u003eSkip lengthy third-party activations and go from setup to selling in one click. Shopify Payments comes with your Shopify plan, all you need to do is turn it on.\u003c/p\u003e\n\u003ca href=\"/payments?itcat=coreblog\u0026amp;itterm=shopify-payments-cta\" class=\"marketing-button marketing-button--small\" target=\"_blank\"\u003eDiscover Shopify Payments\u003c/a\u003e\n\u003c/div\u003e\n\u003ch2\u003eDesign a website for your ecommerce business today\u003c/h2\u003e\n\u003cp\u003e\u003cimg data-mce-fragment=\"1\" alt=\"A designer browses images on a laptop\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202\" loading=\"lazy\" data-mce-src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/website-design.jpg?v=1691011202\"\u003eGreat ecommerce website design centers the user by being optimized for mobile devices, creating memorable online shopping experiences, and navigating buyers through a clear buying process with a secure checkout. Build trust for your ecommerce business by focusing on these key elements.\u003c/p\u003e\n\u003cp\u003eWhen it comes to building a successful ecommerce business, design is one of the most important things business owners and marketers need to consider. After all, your ecommerce store visitors can form an opinion about your site in milliseconds. First impressions matter.\u003c/p\u003e\n\u003cp\u003e\u003cem\u003eFeature illustration by Rachel Tunstall\u003c/em\u003e\u003c/p\u003e\n\u003chr class=\"solid\"\u003e\n\u003cp\u003eFrom first-time sellers to global retailers, Shopify works for everyone. \u003ca href=\"/pricing\"\u003eSee plans and pricing\u003c/a\u003e.\u003c/p\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-guide\"\u003eThe Ultimate Guide To Dropshipping (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/117607173-the-definitive-guide-to-dropshipping-with-aliexpress\"\u003eAliExpress Dropshipping- How to Dropship From AliExpress\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/how-to-start-dropshipping\"\u003eHow to Start a Dropshipping Business- A Complete Playbook for 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-websites\"\u003eThe 9 Best Dropshipping Websites for Your Online Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/dropshipping-suppliers\"\u003eThe 13 Best Dropshipping Suppliers in 2024\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/amazon-dropshipping\"\u003eAmazon Dropshipping Guide- How To Dropship on Amazon (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/product-page\"\u003eProduct Pages: 16 Beautiful Product Landing Page Examples (2024)\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/lookbooks-how-to-use-high-quality-lifestyle-photos-to-boost-sales\"\u003eLookbooks- How to Use High-Quality Lifestyle Photography to Boost Sales\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/blog/image-sizes\"\u003eHow to Optimize Your Images for the Mobile Web\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"4\"\u003eEcommerce website design FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan I build an ecommerce website on my own?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eEcommerce website platforms like Shopify make it easy for business owners to build a beautiful and user-friendly website for their online stores, with features like free hosting, custom domains, design templates, and search engine optimization. If you want to build an ecommerce website but have no design or coding skills, an ecommerce platform provides all the tools you need.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow can I improve my ecommerce navigation?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eWhen designing your ecommerce site navigation, stick to a few core pages for your header navigation (Shop, About Us, Bestsellers, Contact), then place any other important links in your site’s footer.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhich is the best platform to build an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify’s ecommerce platform can help you build an attractive and functional online store with industry-leading ecommerce transaction architecture and a range of design options, including templates and drag-and-drop customization.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eHow much does it cost to build an ecommerce website?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eBuilding an ecommerce website from scratch can be costly if you have to hire a web design expert or coder. But you can build an ecommerce business quickly and for a relatively small investment to get selling online right away. Many ecommerce platforms offer a free trial so you can play with ecommerce design and use fully customizable templates to build your website. After you’re happy, choose a plan that fits the budget for your ecommerce business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eWhat’s the best ecommerce website builder?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eShopify is an all-in-one ecommerce website builder to help you get online and sell your products. You can start by choosing from over 100 ecommerce website templates in the Shopify Theme Store. Each is fully customizable, and you can use\u0026nbsp;Shopify's site builder to shape your template by choosing a domain name, adding your logo, brand colors, fonts, and more.\u003c/p\u003e\n\u003cp\u003eYou can also support your online store with more than 3,000 apps in the Shopify App Store to help with marketing, sales, customer service, and more.\u003c/p\u003e\n\u003cp\u003eWith secure ecommerce hosting, a streamlined admin dashboard, and unlimited bandwidth, you can set up your ecommerce business quickly and easily. Plus, you have full control over your site’s appearance with the ability to edit your theme’s HTML and CSS.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - [High ticket affiliate marketing salary]","url":"https://www.ziprecruiter.com/Salaries/High-Ticket-Affiliate-Marketing-Salary"},{"text":"Zip Recruiter - [Affiliate Marketing Salary]","url":"https://www.ziprecruiter.com/Salaries/Affiliate-Marketing-Salary"},{"text":"Smartway - [Affiliate Marketing Smart Way]","url":"https://www.smartpassiveincome.com/affiliate-marketing-smart-way/"},{"text":"Ryan Robinson - [How I earned $35,218.31 blogging last month]","url":"https://www.ryrob.com/blog-income-report-march-2021/"}],"amazon-affiliate-marketing":[{"text":"Datanyze - [Affiliate Networks Software Market Share]","url":"https://www.datanyze.com/market-share/affiliate-networks--69"},{"text":"Amazon Associates - [Amazon’s affiliate marketing program]","url":"https://affiliate-program.amazon.com/"},{"text":"eMarketer - [Prime Day US Online Shoppers Start Product Searches on Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker Lovers]","url":"https://sprockerlovers.com/"},{"text":"McKinsey \u0026 Company - [What is omnichannel marketing?]","url":"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing"},{"text":"Package Free Shop - 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Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. 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In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? 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In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. 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Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? 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Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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