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class="elementor-sub-item">Clienti</a></li></ul></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2-it"><a href="https://ga.agency/it/paid-media/programmatic/" title="Italiano" class="elementor-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/it.svg" alt="" /><span class="wpml-ls-display">Italiano</span></a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-en"><a href="https://ga.agency/en/paid-media/programmatic/" title="Inglese" class="elementor-sub-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.svg" 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aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> <span class="elementor-screen-only">Menu</span></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-627845e" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-19967"><a href="https://ga.agency/it/" class="elementor-item" tabindex="-1">Home</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-19968"><a href="https://ga.agency/it/chi-siamo/" class="elementor-item" tabindex="-1">Chi Siamo</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-30299"><a href="https://ga.agency/it/chi-siamo/" 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tabindex="-1">CRO</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19975"><a href="https://ga.agency/it/copywriting/" class="elementor-sub-item" tabindex="-1">Copywriting</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19976"><a href="https://ga.agency/it/analisi-dei-dati/" class="elementor-sub-item" tabindex="-1">Analisi dei dati</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19977"><a href="https://ga.agency/it/inserimento-dati/" class="elementor-sub-item" tabindex="-1">Data Entry</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19978"><a href="https://ga.agency/it/strategia-di-e-commerce/" class="elementor-sub-item" tabindex="-1">Strategia di e-commerce</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19979"><a href="https://ga.agency/it/espansione-internazionale/" class="elementor-sub-item" tabindex="-1">Espansione internazionale</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-19991"><a href="https://ga.agency/it/casi-di-studio/" class="elementor-item" tabindex="-1">Portfolio</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19992"><a href="https://ga.agency/it/casi-di-studio/" class="elementor-sub-item" tabindex="-1">Casi studio</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-19993"><a href="https://ga.agency/it/clienti/" class="elementor-sub-item" tabindex="-1">Clienti</a></li></ul></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-2-it"><a href="https://ga.agency/it/paid-media/programmatic/" title="Italiano" class="elementor-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/it.svg" alt="" /><span class="wpml-ls-display">Italiano</span></a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-en"><a href="https://ga.agency/en/paid-media/programmatic/" title="Inglese" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.svg" alt="" /><span class="wpml-ls-display">Inglese</span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-de"><a href="https://ga.agency/de/paid-media/programmatic/" title="Tedesco" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.svg" alt="" /><span class="wpml-ls-display">Tedesco</span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-fr"><a href="https://ga.agency/fr/paid-media/programmatique/" title="Francese" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.svg" alt="" /><span class="wpml-ls-display">Francese</span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-es"><a href="https://ga.agency/es/sem/programatica/" title="Spagnolo" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.svg" alt="" /><span class="wpml-ls-display">Spagnolo</span></a></li><li class="menu-item wpml-ls-slot-2 wpml-ls-item wpml-ls-item-pt wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-pt"><a href="https://ga.agency/pt/paid-media/programatico/" title="Portoghese" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/uploads/flags/Flag_of_Portugal.png" alt="" /><span class="wpml-ls-display">Portoghese</span></a></li></ul></li></ul></nav></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0e59a81" data-id="0e59a81" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-d3fc6d7 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="d3fc6d7" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://ga.agency/it/contatto/"> <img width="262" height="62" src="https://ga.agency/wp-content/uploads/2024/02/Group-57-1.png" class="attachment-full size-full wp-image-49260" alt="" /> </a></div></div></div></div></div></header><header class="elementor-section elementor-top-section elementor-element elementor-element-acc234a elementor-section-content-middle elementor-section-full_width elementor-hidden-desktop elementor-section-height-default elementor-section-height-default" data-id="acc234a" data-element_type="section" data-settings="{"background_background":"classic","sticky":"top","sticky_on":["desktop","tablet","mobile"],"sticky_offset":0,"sticky_effects_offset":0}"><div class="elementor-background-overlay"></div><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-beef39d" data-id="beef39d" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-f522bdc elementor-widget elementor-widget-image" data-id="f522bdc" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://ga.agency/it/"> <img width="150" height="150" src="https://ga.agency/wp-content/uploads/2024/02/new-logo-GA-4-150x150.png" class="attachment-thumbnail size-thumbnail wp-image-59319" alt="" srcset="https://ga.agency/wp-content/uploads/2024/02/new-logo-GA-4-150x150.png 150w, https://ga.agency/wp-content/uploads/2024/02/new-logo-GA-4-700x700.png 700w" sizes="(max-width: 150px) 100vw, 150px" /> </a></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-aba713c" data-id="aba713c" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-cc43712 elementor-nav-menu__align-center elementor-nav-menu--stretch elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu" data-id="cc43712" data-element_type="widget" data-settings="{"full_width":"stretch","layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"},"toggle":"burger"}" data-widget_type="nav-menu.default"><div class="elementor-widget-container"><nav class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-grow"><ul id="menu-1-cc43712" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-19995"><a href="https://ga.agency/it/chi-siamo/" class="elementor-item">Chi Siamo</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19997"><a href="https://ga.agency/it/carriera/" class="elementor-sub-item">Carriera</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19998"><a href="https://ga.agency/it/team/" class="elementor-sub-item">Squadra</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-19999"><a href="https://ga.agency/it/servizi/" class="elementor-item">Servizi</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20002"><a href="https://ga.agency/it/copywriting/" class="elementor-sub-item">Copywriting</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20001"><a href="https://ga.agency/it/marketing-dei-contenuti/" class="elementor-sub-item">Content Marketing</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20000"><a href="https://ga.agency/it/ottimizzazione-del-tasso-di-conversione/" class="elementor-sub-item">Conversion Rate Optimisation</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20003"><a href="https://ga.agency/it/analisi-dei-dati/" class="elementor-sub-item">Analisi dei dati</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20004"><a href="https://ga.agency/it/inserimento-dati/" class="elementor-sub-item">Inserimento dati</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20005"><a href="https://ga.agency/it/strategia-di-e-commerce/" class="elementor-sub-item">Strategia di e-commerce</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20006"><a href="https://ga.agency/it/espansione-internazionale/" class="elementor-sub-item">Espansione internazionale</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20007"><a href="https://ga.agency/it/espansione-internazionale/" class="elementor-sub-item">Media a pagamento</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20008"><a href="https://ga.agency/it/media-a-pagamento/amazon-marketing/" class="elementor-sub-item">Amazon Marketing</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20009"><a href="https://ga.agency/it/media-a-pagamento/ricerca-a-pagamento/" class="elementor-sub-item">Ricerca a pagamento</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20010"><a href="https://ga.agency/it/media-a-pagamento/social-a-pagamento/" class="elementor-sub-item">Social a pagamento</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20011"><a href="https://ga.agency/it/media-a-pagamento/programmatico/" class="elementor-sub-item">Programmatico</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20012"><a href="https://ga.agency/it/consulenza-seo/" class="elementor-sub-item">Consulenza SEO</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20013"><a href="https://ga.agency/it/ottimizzazione-dellapp-store/" class="elementor-sub-item">Ottimizzazione dell’App Store</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20014"><a href="https://ga.agency/it/consulenza-seo/seo-internazionale/" class="elementor-sub-item">International SEO</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-59242"><a href="https://ga.agency/it/link-building-digital-pr/" class="elementor-sub-item">Servizi di Link Building e Digital PR</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20015"><a href="https://ga.agency/it/consulenza-seo/seo-locale/" class="elementor-sub-item">SEO locale</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20016"><a href="https://ga.agency/it/consulenza-seo/seo-on-page/" class="elementor-sub-item">SEO on-page</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20017"><a href="https://ga.agency/it/consulenza-seo/seo-tecnico/" class="elementor-sub-item">SEO tecnico</a></li></ul></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20018"><a href="https://ga.agency/it/casi-di-studio/" class="elementor-item">Work</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20019"><a href="https://ga.agency/it/casi-di-studio/" class="elementor-sub-item">Casi di studio</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20020"><a href="https://ga.agency/it/clienti/" class="elementor-sub-item">Clienti</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20021"><a href="https://ga.agency/it/contatto/" class="elementor-item">Contatto</a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-112-it"><a href="https://ga.agency/it/paid-media/programmatic/" title="Italiano" class="elementor-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/it.svg" alt="" /><span class="wpml-ls-display">Italiano</span></a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-en"><a href="https://ga.agency/en/paid-media/programmatic/" title="Inglese" class="elementor-sub-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.svg" alt="" /><span class="wpml-ls-display">Inglese</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-de"><a href="https://ga.agency/de/paid-media/programmatic/" title="Tedesco" class="elementor-sub-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.svg" alt="" /><span class="wpml-ls-display">Tedesco</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-fr"><a href="https://ga.agency/fr/paid-media/programmatique/" title="Francese" class="elementor-sub-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.svg" alt="" /><span class="wpml-ls-display">Francese</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-es"><a href="https://ga.agency/es/sem/programatica/" title="Spagnolo" class="elementor-sub-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.svg" alt="" /><span class="wpml-ls-display">Spagnolo</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-pt wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-pt"><a href="https://ga.agency/pt/paid-media/programatico/" title="Portoghese" class="elementor-sub-item"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/uploads/flags/Flag_of_Portugal.png" alt="" /><span class="wpml-ls-display">Portoghese</span></a></li></ul></li></ul></nav><div class="elementor-menu-toggle" role="button" tabindex="0" aria-label="Menu di commutazione" aria-expanded="false"> <i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--open eicon-menu-bar"></i><i aria-hidden="true" role="presentation" class="elementor-menu-toggle__icon--close eicon-close"></i> <span class="elementor-screen-only">Menu</span></div><nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"><ul id="menu-2-cc43712" class="elementor-nav-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-19995"><a href="https://ga.agency/it/chi-siamo/" class="elementor-item" tabindex="-1">Chi Siamo</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19997"><a href="https://ga.agency/it/carriera/" class="elementor-sub-item" tabindex="-1">Carriera</a></li><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19998"><a href="https://ga.agency/it/team/" class="elementor-sub-item" tabindex="-1">Squadra</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-19999"><a href="https://ga.agency/it/servizi/" class="elementor-item" tabindex="-1">Servizi</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20002"><a href="https://ga.agency/it/copywriting/" class="elementor-sub-item" tabindex="-1">Copywriting</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20001"><a 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menu-item-type-custom menu-item-object-custom menu-item-20006"><a href="https://ga.agency/it/espansione-internazionale/" class="elementor-sub-item" tabindex="-1">Espansione internazionale</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20007"><a href="https://ga.agency/it/espansione-internazionale/" class="elementor-sub-item" tabindex="-1">Media a pagamento</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20008"><a href="https://ga.agency/it/media-a-pagamento/amazon-marketing/" class="elementor-sub-item" tabindex="-1">Amazon Marketing</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20009"><a href="https://ga.agency/it/media-a-pagamento/ricerca-a-pagamento/" class="elementor-sub-item" tabindex="-1">Ricerca a pagamento</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20010"><a 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class="elementor-sub-item" tabindex="-1">International SEO</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-59242"><a href="https://ga.agency/it/link-building-digital-pr/" class="elementor-sub-item" tabindex="-1">Servizi di Link Building e Digital PR</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20015"><a href="https://ga.agency/it/consulenza-seo/seo-locale/" class="elementor-sub-item" tabindex="-1">SEO locale</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20016"><a href="https://ga.agency/it/consulenza-seo/seo-on-page/" class="elementor-sub-item" tabindex="-1">SEO on-page</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20017"><a href="https://ga.agency/it/consulenza-seo/seo-tecnico/" class="elementor-sub-item" tabindex="-1">SEO tecnico</a></li></ul></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-20018"><a href="https://ga.agency/it/casi-di-studio/" class="elementor-item" tabindex="-1">Work</a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20019"><a href="https://ga.agency/it/casi-di-studio/" class="elementor-sub-item" tabindex="-1">Casi di studio</a></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20020"><a href="https://ga.agency/it/clienti/" class="elementor-sub-item" tabindex="-1">Clienti</a></li></ul></li><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-20021"><a href="https://ga.agency/it/contatto/" class="elementor-item" tabindex="-1">Contatto</a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-has-children menu-item-wpml-ls-112-it"><a href="https://ga.agency/it/paid-media/programmatic/" title="Italiano" class="elementor-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/it.svg" alt="" /><span class="wpml-ls-display">Italiano</span></a><ul class="sub-menu elementor-nav-menu--dropdown"><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-en wpml-ls-menu-item wpml-ls-first-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-en"><a href="https://ga.agency/en/paid-media/programmatic/" title="Inglese" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.svg" alt="" /><span class="wpml-ls-display">Inglese</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-de wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-de"><a href="https://ga.agency/de/paid-media/programmatic/" title="Tedesco" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.svg" alt="" /><span class="wpml-ls-display">Tedesco</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-fr wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-fr"><a href="https://ga.agency/fr/paid-media/programmatique/" title="Francese" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.svg" alt="" /><span class="wpml-ls-display">Francese</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-es wpml-ls-menu-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-es"><a href="https://ga.agency/es/sem/programatica/" title="Spagnolo" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.svg" alt="" /><span class="wpml-ls-display">Spagnolo</span></a></li><li class="menu-item wpml-ls-slot-112 wpml-ls-item wpml-ls-item-pt wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-112-pt"><a href="https://ga.agency/pt/paid-media/programatico/" title="Portoghese" class="elementor-sub-item" tabindex="-1"><img class="wpml-ls-flag" src="https://ga.agency/wp-content/uploads/flags/Flag_of_Portugal.png" alt="" /><span class="wpml-ls-display">Portoghese</span></a></li></ul></li></ul></nav></div></div></div></div><div class="elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4b8cf45" data-id="4b8cf45" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-12196f2 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="12196f2" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://ga.agency/en/contact-us/"> <img width="262" height="62" src="https://ga.agency/wp-content/uploads/2024/02/Group-57.png" class="attachment-full size-full wp-image-43924" alt="" /> </a></div></div></div></div></div></header></div><div data-elementor-type="wp-page" data-elementor-id="11046" class="elementor elementor-11046 elementor-1484" data-elementor-post-type="page"><section class="elementor-section elementor-top-section elementor-element elementor-element-32276210 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="32276210" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c7f21cc" data-id="7c7f21cc" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-36f52201 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="36f52201" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3fbbe386" data-id="3fbbe386" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-58f318af elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading" data-id="58f318af" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h1 class="elementor-heading-title elementor-size-medium">Programmatic Advertising</h1></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-260b6bc8" data-id="260b6bc8" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-4901286f elementor-widget elementor-widget-heading" data-id="4901286f" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h4 class="elementor-heading-title elementor-size-default"><font>STRATEGIA PERSONALIZZATA E</font> <font><font>RISULTATI MISURABILI</font></font></h4></div></div><div class="elementor-element elementor-element-720a1442 elementor-widget elementor-widget-text-editor" data-id="720a1442" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>Costruiamo campagne efficaci attraverso la personalizzazione basata sui dati e l’ottimizzazione in tempo reale, fornendoti maggiore controllo e visibilità sulle tue campagne.</p><p>In GA Agency abbiamo un team internazionale di specialisti che ti aiuterà a raggiungere il pubblico giusto, implementare importanti ottimizzazioni sulle tue campagne e, alla fine, ottenere i risultati che stai cercando.</p></div></div><div class="elementor-element elementor-element-71044bdf elementor-widget elementor-widget-image" data-id="71044bdf" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="#contact"> <img decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/elementor/thumbs/Group-41-4-qda0wtfyqhcspni2eeen9mq49ib93hvkfq3roj5gx8.png" title="Group-41-4.png" alt="Group-41-4.png" class="elementor-animation-grow lazyload" loading="lazy" /><noscript><img decoding="async" src="https://ga.agency/wp-content/uploads/elementor/thumbs/Group-41-4-qda0wtfyqhcspni2eeen9mq49ib93hvkfq3roj5gx8.png" title="Group-41-4.png" alt="Group-41-4.png" class="elementor-animation-grow lazyload" loading="lazy" /></noscript> </a></div></div></div></div></div></section></div></div></div></section><div class="elementor-element elementor-element-7216d7ae e-flex e-con-boxed e-con e-parent" data-id="7216d7ae" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-b8bab73 e-con-full e-flex e-con e-child" data-id="b8bab73" data-element_type="container"><div class="elementor-element elementor-element-4e97977a elementor-widget elementor-widget-heading" data-id="4e97977a" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h2 class="elementor-heading-title elementor-size-medium">Servizi di Programmatic Advertising</h2></div></div><div class="elementor-element elementor-element-66df5714 elementor-widget elementor-widget-text-editor" data-id="66df5714" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>La pubblicità programmatica consente agli inserzionisti di utilizzare l’apprendimento automatico e un software altamente intelligente per pianificare e acquistare i media in modo efficace su scala. Con annunci programmatici altamente mirati e basati sui dati che coprono tutte le fasi del funnel di conversione, possiamo aiutarti a potenziare la tua strategia di marketing digitale. Lavoriamo con una varietà di fornitori di programmi, assicurando che le nostre strategie siano sapientemente adattate ai tuoi obiettivi di marketing.</p></div></div><div class="elementor-element elementor-element-72b60c56 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-toggle" data-id="72b60c56" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-1921" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1921" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Gestione delle campagne</a></div><div id="elementor-tab-content-1921" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1921"><p>Ci assicureremo di ottimizzare le vostre campagne di programmatic display attraverso il giusto mix di data insight, segmentazione del pubblico, tecnologia e soluzioni creative. In questo modo si otterranno i risultati desiderati per ottenere campagne di successo.</p></div></div><div class="elementor-toggle-item"><div id="elementor-tab-title-1922" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1922" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Reporting personalizzato</a></div><div id="elementor-tab-content-1922" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1922"><p>Creeremo un cruscotto di reportistica personalizzato che si concentra sulle prestazioni delle vostre campagne, evidenziando le aree in cui esiste un potenziale di ulteriore crescita. Il report sarà aggiornato costantemente e dinamicamente per riflettere i dati di performance più recenti.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-7a371f28 e-con-full e-flex e-con e-child" data-id="7a371f28" data-element_type="container"><div class="elementor-element elementor-element-5bfee901 elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="5bfee901" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":2.20000000000000017763568394002504646778106689453125,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="450" height="450" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/10/Mask-group-10.png" class="attachment-large size-large wp-image-30383 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/10/Mask-group-10.png 450w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-10-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-10-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /><noscript><img loading="lazy" decoding="async" width="450" height="450" src="https://ga.agency/wp-content/uploads/2023/10/Mask-group-10.png" class="attachment-large size-large wp-image-30383 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/10/Mask-group-10.png 450w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-10-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-10-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /></noscript></div></div></div><div class="elementor-element elementor-element-6e0c68eb e-con-full e-flex e-con e-child" data-id="6e0c68eb" data-element_type="container"><div class="elementor-element elementor-element-dd9b6ec elementor-widget elementor-widget-html" data-id="dd9b6ec" data-element_type="widget" data-widget_type="html.default"><div class="elementor-widget-container"></div></div><div class="elementor-element elementor-element-26f9cb51 elementor-hidden-tablet elementor-widget elementor-widget-toggle" data-id="26f9cb51" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-6531" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-6531" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Gestione delle campagne</a></div><div id="elementor-tab-content-6531" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-6531"><p>Ci assicureremo di ottimizzare le tue campagne di programmatic display attraverso il giusto mix di data insight, segmentazione del pubblico, tecnologia e soluzioni creative. In questo modo si otterranno i risultati desiderati per ottenere campagne di successo.</p></div></div><div class="elementor-toggle-item"><div id="elementor-tab-title-6532" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-6532" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Reporting personalizzato</a></div><div id="elementor-tab-content-6532" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-6532"><p>Creeremo una reportistica personalizzata che si concentra sulle prestazioni delle tue campagne, evidenziando le aree in cui esiste un potenziale di ulteriore crescita. Il report sarà aggiornato costantemente e dinamicamente per riflettere i dati di performance più recenti.</p></div></div></div></div></div></div></div></div><div class="elementor-element elementor-element-3368afb8 e-con-full e-flex e-con e-parent" data-id="3368afb8" data-element_type="container" data-settings="{"background_background":"classic"}"></div><div class="elementor-element elementor-element-4e380e32 e-flex e-con-boxed e-con e-parent" data-id="4e380e32" data-element_type="container" data-settings="{"background_background":"classic"}"><div class="e-con-inner"><div class="elementor-element elementor-element-28528ca3 e-con-full e-flex e-con e-child" data-id="28528ca3" data-element_type="container"><div class="elementor-element elementor-element-ffc8ed5 elementor-widget elementor-widget-toggle" data-id="ffc8ed5" data-element_type="widget" data-widget_type="toggle.default"><div class="elementor-widget-container"><div class="elementor-toggle"><div class="elementor-toggle-item"><div id="elementor-tab-title-2681" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-2681" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Partner di Programmatic Advertising</a></div><div id="elementor-tab-content-2681" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-2681"><p>Assicurarsi di scegliere il giusto provider programmatico per la propria attività di marketing può essere scoraggiante. Noi di GA Agency abbiamo esperienza di collaborazione con una serie di partner programmatici, da DV360 alle piattaforme pubblicitarie self-service, per trovare la soluzione migliore per le tue esigenze aziendali.</p></div></div><div class="elementor-toggle-item"><div id="elementor-tab-title-2682" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-2682" aria-expanded="false"> <span class="elementor-toggle-icon elementor-toggle-icon-right" aria-hidden="true"> <span class="elementor-toggle-icon-closed"><i class="fas fa-caret-right"></i></span> <span class="elementor-toggle-icon-opened"><i class="elementor-toggle-icon-opened fas fa-caret-up"></i></span> </span> <a class="elementor-toggle-title" tabindex="0">Remarketing</a></div><div id="elementor-tab-content-2682" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-2682"><p>Nell’era della pubblicità incentrata sulla privacy, i dati non sono mai stati così importanti per ottenere un vantaggio competitivo. Ti aiuteremo a costruire un approccio di remarketing mirato sia alla conversione che alla fidelizzazione.</p></div></div></div></div></div></div><div class="elementor-element elementor-element-5de12f4e e-con-full e-flex e-con e-child" data-id="5de12f4e" data-element_type="container"><div class="elementor-element elementor-element-3c76a7fc elementor-hidden-mobile elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="3c76a7fc" data-element_type="widget" data-settings="{"motion_fx_motion_fx_scrolling":"yes","motion_fx_translateY_effect":"yes","motion_fx_translateY_speed":{"unit":"px","size":2.20000000000000017763568394002504646778106689453125,"sizes":[]},"motion_fx_translateY_affectedRange":{"unit":"%","size":"","sizes":{"start":0,"end":100}},"motion_fx_devices":["desktop","tablet","mobile"]}" data-widget_type="image.default"><div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="450" height="450" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1.png" class="attachment-full size-full wp-image-30395 lazyload" alt="" data-srcset="https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1.png 450w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /><noscript><img loading="lazy" decoding="async" width="450" height="450" src="https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1.png" class="attachment-full size-full wp-image-30395 lazyload" alt="" srcset="https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1.png 450w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1-300x300.png 300w, https://ga.agency/wp-content/uploads/2023/10/Mask-group-1-1-1-150x150.png 150w" sizes="(max-width: 450px) 100vw, 450px" /></noscript></div></div></div><div class="elementor-element elementor-element-637d7204 e-con-full e-flex e-con e-child" data-id="637d7204" data-element_type="container"><div class="elementor-element elementor-element-7ebbb186 elementor-widget elementor-widget-text-editor" data-id="7ebbb186" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>I nostri servizi di Programmatic Advertising sfruttano il potere dell’apprendimento automatico e del software intelligente per aiutarti a pianificare ed acquistare i media in modo efficiente e su larga scala. Attraverso annunci programmatici altamente mirati e basati sui dati che coprono tutte le fasi del funnel di conversione, possiamo potenziare la tua strategia di marketing digitale. Collaborando con vari fornitori di Programmatic Advertising, ci assicuriamo che le nostre strategie siano esperte e adattate ai tuoi specifici obiettivi di marketing, garantendo il massimo raggiungimento, coinvolgimento e ritorno sugli investimenti. Con la nostra esperienza nel Programmatic Advertising, puoi ottimizzare le tue campagne pubblicitarie, raggiungere efficacemente il tuo pubblico di riferimento e raggiungere i tuoi obiettivi aziendali.</p></div></div></div></div></div><section class="elementor-section elementor-top-section elementor-element elementor-element-16b6a3a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="16b6a3a3" data-element_type="section" data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1445e4d0" data-id="1445e4d0" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5806fde5 elementor-widget elementor-widget-heading" data-id="5806fde5" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-medium">Perché scegliere <br>GA Agency</h3></div></div><div class="elementor-element elementor-element-6070facb elementor-widget elementor-widget-text-editor" data-id="6070facb" data-element_type="widget" data-widget_type="text-editor.default"><div class="elementor-widget-container"><p>GA Agency è una pluripremiata agenzia di marketing digitale che aiuta i brand di tutto il mondo a far crescere il loro business e i loro ricavi nello spazio online. La nostra strategia e il nostro approccio basato sui dati ci permettono di costruire una strategia di marketing digitale personalizzata ed efficace per portare la tua azienda al massimo sviluppo, concentrandoci sui tuoi valori aziendali e sui tuoi obiettivi commerciali.</p><p>Collaborando con clienti e aziende sia di piccole che di grandi dimensioni, forniamo assistenza completa per la pianificazione strategica di lungo periodo, ma anche per una pianificazione tattica nel breve periodo, creata su misura per rispondere alle tue diverse esigenze.</p></div></div><div class="elementor-element elementor-element-53338dce elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-image" data-id="53338dce" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://ga.agency/it/chi-siamo/"> <img loading="lazy" decoding="async" width="300" height="126" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/10/Group-41-6.png" class="elementor-animation-grow attachment-full size-full wp-image-30401 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="300" height="126" src="https://ga.agency/wp-content/uploads/2023/10/Group-41-6.png" class="elementor-animation-grow attachment-full size-full wp-image-30401 lazyload" alt="" /></noscript> </a></div></div><div class="elementor-element elementor-element-1b181ec0 elementor-position-left elementor-hidden-desktop elementor-hidden-mobile elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="1b181ec0" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/09/Group-19-3.png" title="Group-19-3.png" alt="Group-19-3.png" loading="lazy" /><noscript><img class="lazyload" decoding="async" src="https://ga.agency/wp-content/uploads/2023/09/Group-19-3.png" title="Group-19-3.png" alt="Group-19-3.png" loading="lazy" /></noscript></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">INTERNAZIONALE</h3><p class="elementor-image-box-description">Il nostro team interno di esperti a livello globale si assicura di comprendere ogni sfumatura del tuo mercato locale. Siamo in grado di implementare con facilità strategie regionali complesse e personalizzate, in modo impeccabile. e pefettamente allineate con i tuoi obiettivi aziendali.</p></div></div></div></div><div class="elementor-element elementor-element-4533d1bc elementor-position-left elementor-hidden-desktop elementor-hidden-mobile elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="4533d1bc" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/09/Group-24.png" title="Group-24.png" alt="Group-24.png" loading="lazy" /><noscript><img class="lazyload" decoding="async" src="https://ga.agency/wp-content/uploads/2023/09/Group-24.png" title="Group-24.png" alt="Group-24.png" loading="lazy" /></noscript></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">ASPETTATIVE ALTISSIME</h3><p class="elementor-image-box-description">Siamo sempre all'avanguardia, abbracciando le tecnologie più innovative e adottando i migliori metodi di lavoro. Con obiettivi cristallini e KPI trasparenti, non solo raggiungiamo i risultati, ma li superiamo di gran lunga, andando ben oltre ogni aspettativa.</p></div></div></div></div><div class="elementor-element elementor-element-53530f1c elementor-position-left elementor-hidden-desktop elementor-hidden-mobile elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="53530f1c" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/09/Group-21-1.png" title="Group-21-1.png" alt="Group-21-1.png" loading="lazy" /><noscript><img class="lazyload" decoding="async" src="https://ga.agency/wp-content/uploads/2023/09/Group-21-1.png" title="Group-21-1.png" alt="Group-21-1.png" loading="lazy" /></noscript></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">PARTNERSHIP DI RILIEVO</h3><p class="elementor-image-box-description">La compatibilità e la trasparenza sono l'essenza di ogni collaborazione di successo con i nostri clienti. Diventiamo un'estensione del tuo team, lavorando a stretto contatto per garantire il tuo successo e costruiamo un rapporto solido di fiducia attraverso una comunicazione e report costanti.</p></div></div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4dfedb4f elementor-hidden-tablet" data-id="4dfedb4f" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-6fd02fc elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="6fd02fc" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/09/Group-19-3.png" title="Group-19-3.png" alt="Group-19-3.png" loading="lazy" /><noscript><img class="lazyload" decoding="async" src="https://ga.agency/wp-content/uploads/2023/09/Group-19-3.png" title="Group-19-3.png" alt="Group-19-3.png" loading="lazy" /></noscript></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">INTERNAZIONALE</h3><p class="elementor-image-box-description">Il nostro team interno di esperti a livello globale si assicura di comprendere ogni sfumatura del tuo mercato locale. Siamo in grado di implementare con facilità strategie regionali complesse e personalizzate, in modo impeccabile. e pefettamente allineate con i tuoi obiettivi aziendali.</p></div></div></div></div><div class="elementor-element elementor-element-73eccf5a elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="73eccf5a" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/09/Group-24.png" title="Group-24.png" alt="Group-24.png" loading="lazy" /><noscript><img class="lazyload" decoding="async" src="https://ga.agency/wp-content/uploads/2023/09/Group-24.png" title="Group-24.png" alt="Group-24.png" loading="lazy" /></noscript></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">ASPETTATIVE ALTISSIME</h3><p class="elementor-image-box-description">Siamo sempre all'avanguardia, abbracciando le tecnologie più innovative e adottando i migliori metodi di lavoro. Con obiettivi cristallini e KPI trasparenti, non solo raggiungiamo i risultati, ma li superiamo di gran lunga, andando ben oltre ogni aspettativa.</p></div></div></div></div><div class="elementor-element elementor-element-78086945 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box" data-id="78086945" data-element_type="widget" data-widget_type="image-box.default"><div class="elementor-widget-container"><div class="elementor-image-box-wrapper"><figure class="elementor-image-box-img"><img class="lazyload" decoding="async" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/09/Group-21-1.png" title="Group-21-1.png" alt="Group-21-1.png" loading="lazy" /><noscript><img class="lazyload" decoding="async" src="https://ga.agency/wp-content/uploads/2023/09/Group-21-1.png" title="Group-21-1.png" alt="Group-21-1.png" loading="lazy" /></noscript></figure><div class="elementor-image-box-content"><h3 class="elementor-image-box-title">PARTNERSHIP DI RILIEVO</h3><p class="elementor-image-box-description">La compatibilità e la trasparenza sono l'essenza di ogni collaborazione di successo con i nostri clienti. Diventiamo un'estensione del tuo team, lavorando a stretto contatto per garantire il tuo successo e costruiamo un rapporto solido di fiducia attraverso una comunicazione e report costanti.</p></div></div></div></div><div class="elementor-element elementor-element-78ea4f96 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image" data-id="78ea4f96" data-element_type="widget" data-widget_type="image.default"><div class="elementor-widget-container"> <a href="https://ga.agency/it/chi-siamo/"> <img loading="lazy" decoding="async" width="300" height="126" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" data-src="https://ga.agency/wp-content/uploads/2023/10/Group-41-6.png" class="elementor-animation-grow attachment-full size-full wp-image-30401 lazyload" alt="" /><noscript><img loading="lazy" decoding="async" width="300" height="126" src="https://ga.agency/wp-content/uploads/2023/10/Group-41-6.png" 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elementor-cta__content-item elementor-content-item "> <a class="elementor-cta__button elementor-button elementor-size-" href="https://ga.agency/it/casi-di-studio/studio-di-caso-prochile/"> LEGGI TUTTO </a></div></div></div></div></div></div></div><div class="elementor-element elementor-element-d15ab77 e-flex e-con-boxed e-con e-child" data-id="d15ab77" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-aa9db3e elementor-cta--skin-cover elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action" data-id="aa9db3e" data-element_type="widget" data-widget_type="call-to-action.default"><div class="elementor-widget-container"><div class="elementor-cta"><div class="elementor-cta__bg-wrapper"><div class="elementor-cta__bg elementor-bg" style="background-image: url(https://ga.agency/wp-content/uploads/2023/10/Mask-group-2-1-1.png);" role="img" aria-label="Mask-group-2-1-1.png"></div><div 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data-settings="{"background_background":"classic"}"><div class="elementor-container elementor-column-gap-no"><div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b07c5ae" data-id="b07c5ae" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><section class="elementor-section elementor-inner-section elementor-element elementor-element-bda560a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bda560a" data-element_type="section"><div class="elementor-container elementor-column-gap-default"><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fff1ebe" data-id="fff1ebe" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-5cbc783 elementor-widget elementor-widget-heading" data-id="5cbc783" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-medium">Eccezionali Risultati</h3></div></div><div class="elementor-element elementor-element-9975127 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action" data-id="9975127" data-element_type="widget" data-widget_type="call-to-action.default"><div class="elementor-widget-container"><div class="elementor-cta"><div class="elementor-cta__bg-wrapper"><div class="elementor-cta__bg elementor-bg" style="background-image: url(https://ga.agency/wp-content/uploads/2023/09/calzedonia-1024x502.webp);" role="img" aria-label="calzedonia.webp"></div><div class="elementor-cta__bg-overlay"></div></div><div class="elementor-cta__content"><h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> Calzedonia</h3><div class="elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"><p>AUMENTO DEL 170% DELLE ENTRATE</p></div><div class="elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> <a class="elementor-cta__button elementor-button elementor-size-" href="https://ga.agency/it/casi-di-studio/studio-di-caso-calzedonia/"> LEGGI TUTTO </a></div></div></div></div></div><div class="elementor-element elementor-element-f1b78a6 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action" data-id="f1b78a6" data-element_type="widget" data-widget_type="call-to-action.default"><div class="elementor-widget-container"><div class="elementor-cta"><div class="elementor-cta__bg-wrapper"><div class="elementor-cta__bg elementor-bg" style="background-image: url(https://ga.agency/wp-content/uploads/2023/09/expedia-1024x829.webp);" role="img" aria-label="expedia.webp"></div><div class="elementor-cta__bg-overlay"></div></div><div class="elementor-cta__content"><h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> Expedia</h3><div class="elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"><p>1,5 MILIONI DI SESSIONI</p></div><div class="elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> <a class="elementor-cta__button elementor-button elementor-size-" href="https://ga.agency/en/case-studies/expedia-case-study/"> LEGGI TUTTO </a></div></div></div></div></div></div></div><div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a7a7df9" data-id="a7a7df9" data-element_type="column"><div class="elementor-widget-wrap elementor-element-populated"><div class="elementor-element elementor-element-a65f41e elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action" data-id="a65f41e" data-element_type="widget" data-widget_type="call-to-action.default"><div class="elementor-widget-container"><div class="elementor-cta"><div class="elementor-cta__bg-wrapper"><div class="elementor-cta__bg elementor-bg" style="background-image: url(https://ga.agency/wp-content/uploads/2023/09/alpitour-1024x825.webp);" role="img" aria-label="alpitour.webp"></div><div class="elementor-cta__bg-overlay"></div></div><div class="elementor-cta__content"><h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> Alpitour</h3><div class="elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"><p>AUMENTO DEL 238% DELLA CRESCITA SEO</p></div><div class="elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> <a class="elementor-cta__button elementor-button elementor-size-" href="https://ga.agency/it/casi-di-studio/studio-di-caso-alpitour/"> LEGGI TUTTO </a></div></div></div></div></div><div class="elementor-element elementor-element-4fb5909 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action" data-id="4fb5909" data-element_type="widget" data-widget_type="call-to-action.default"><div class="elementor-widget-container"><div class="elementor-cta"><div class="elementor-cta__bg-wrapper"><div class="elementor-cta__bg elementor-bg" style="background-image: url(https://ga.agency/wp-content/uploads/2023/09/casvao-1024x826.webp);" role="img" aria-label="casvao.webp"></div><div class="elementor-cta__bg-overlay"></div></div><div class="elementor-cta__content"><h3 class="elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> CASAVO</h3><div class="elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"><p>AUMENTO DELL'830% DELLE SESSIONI ORGANICHE</p></div><div class="elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--fade-in"> <a class="elementor-cta__button elementor-button elementor-size-" href="https://ga.agency/it/casi-di-studio/studio-del-caso-casavo/"> LEGGI TUTTO </a></div></div></div></div></div></div></div></div></section></div></div></div></section><div class="elementor-element elementor-element-cb0be28 e-flex e-con-boxed e-con e-parent" data-id="cb0be28" data-element_type="container"><div class="e-con-inner"><div class="elementor-element elementor-element-36b3e342 e-con-full e-flex e-con e-child" data-id="36b3e342" data-element_type="container"><div class="elementor-element elementor-element-15fa676 elementor-widget elementor-widget-heading" data-id="15fa676" data-element_type="widget" data-widget_type="heading.default"><div class="elementor-widget-container"><h3 class="elementor-heading-title elementor-size-medium">Domande Frequenti</h3></div></div><div class="elementor-element elementor-element-7c09603 elementor-hidden-desktop elementor-hidden-mobile elementor-widget elementor-widget-accordion" data-id="7c09603" data-element_type="widget" data-widget_type="accordion.default"><div class="elementor-widget-container"><div class="elementor-accordion"><div class="elementor-accordion-item"><div id="elementor-tab-title-1301" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1301" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-angle-right"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Come funziona il Programmatic Advertising?</a></div><div id="elementor-tab-content-1301" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1301"><p>La pubblicità programmatica è un tipo di pubblicità digitale che utilizza tecnologie automatizzate e algoritmi per acquistare e vendere spazi pubblicitari in tempo reale. Ecco una panoramica passo-passo di come funziona la pubblicità programmatica:</p><ol><li><p>Un inserzionista o un’agenzia crea una campagna pubblicitaria e configura i criteri di targeting, come demografia, interessi o comportamenti.</p></li><li><p>Gli inserzionisti fanno offerte per spazi pubblicitari su vari siti web e app attraverso una piattaforma di pubblicità programmatica, come una piattaforma di lato della domanda (DSP).</p></li><li><p>I publisher mettono a disposizione il loro inventario pubblicitario su scambi pubblicitari, dove gli inserzionisti possono fare offerte in tempo reale.</p></li><li><p>Il DSP utilizza dati e algoritmi per determinare la migliore posizione pubblicitaria per l’inserzionista in base ai criteri di targeting e all’offerta.</p></li><li><p>Una volta determinata la posizione pubblicitaria, l’annuncio viene servito all’utente sul sito web o sull’app in tempo reale.</p></li><li><p>La piattaforma pubblicitaria misura il successo della campagna pubblicitaria e fornisce informazioni sulle sue prestazioni, come impressioni, clic e conversioni.</p></li></ol><p>Questo intero processo può avvenire in questione di millisecondi, rendendo la pubblicità programmatica un modo rapido ed efficiente per acquistare e vendere spazi pubblicitari.</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1302" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1302" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-angle-right"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Cos'è il Real-Time Bidding nel Programmatic Advertising?</a></div><div id="elementor-tab-content-1302" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1302"><p>Il Real-time bidding (RTB) è un componente cruciale della pubblicità programmatica che consente agli inserzionisti di fare offerte per l’inventario pubblicitario in tempo reale, su base per impressioni.</p><p>Il RTB permette agli inserzionisti di acquistare l’inventario pubblicitario su base per impressioni, anziché acquistare ampi blocchi di spazio pubblicitario, il che può essere meno efficiente e meno mirato. Utilizzando il RTB, gli inserzionisti possono fare offerte per la giusta posizione pubblicitaria al momento giusto, raggiungendo il loro pubblico desiderato con un grado maggiore di precisione e rilevanza.</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1303" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1303" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-angle-right"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Come si misura il successo di una campagna di Programmatic Advertising?</a></div><div id="elementor-tab-content-1303" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1303"><p>Per misurare il successo di una campagna di pubblicità programmatica, è possibile monitorare diversi indicatori chiave di performance (KPI) che indicano l’efficacia della campagna. Ecco alcune metriche comuni utilizzate per misurare il successo della pubblicità programmatica:</p><ol><li><p><strong>Impression</strong>: Il numero di volte in cui il tuo annuncio è stato visualizzato da un utente.</p></li><li><p><strong>Click-through rate (CTR)</strong>: La percentuale di utenti che ha cliccato sul tuo annuncio rispetto al numero totale di impressioni.</p></li><li><p><strong>Cost per click (CPC)</strong>: L’importo di denaro pagato per ogni clic sul tuo annuncio.</p></li><li><p><strong>Conversion rate (Tasso di conversione)</strong>: La percentuale di utenti che ha completato un’azione desiderata sul tuo sito web o sulla tua pagina di destinazione dopo aver cliccato sul tuo annuncio.</p></li><li><p><strong>Cost per conversion (CPA)</strong>: L’importo di denaro pagato per ogni conversione.</p></li><li><p><strong>View-through rate (VTR)</strong>: La percentuale di utenti che ha visualizzato il tuo annuncio e successivamente ha effettuato una conversione sul tuo sito web senza cliccare sul tuo annuncio.</p></li><li><p><strong>Return on investment (ROI)</strong>: L’importo del ricavo generato dalla tua campagna pubblicitaria rispetto all’importo speso per la campagna.</p></li></ol><p>Monitorando queste metriche, è possibile determinare l’efficacia della campagna di pubblicità programmatica e apportare modifiche per ottimizzare le prestazioni. È importante stabilire obiettivi specifici e KPI prima di lanciare una campagna e quindi monitorare e analizzare regolarmente i dati per prendere decisioni basate sui dati.</p></div></div> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Come funziona il Programmatic Advertising?","acceptedAnswer":{"@type":"Answer","text":"<p>La pubblicit\u00e0 programmatica \u00e8 un tipo di pubblicit\u00e0 digitale che utilizza tecnologie automatizzate e algoritmi per acquistare e vendere spazi pubblicitari in tempo reale. Ecco una panoramica passo-passo di come funziona la pubblicit\u00e0 programmatica:<\/p><ol><li><p>Un inserzionista o un’agenzia crea una campagna pubblicitaria e configura i criteri di targeting, come demografia, interessi o comportamenti.<\/p><\/li><li><p>Gli inserzionisti fanno offerte per spazi pubblicitari su vari siti web e app attraverso una piattaforma di pubblicit\u00e0 programmatica, come una piattaforma di lato della domanda (DSP).<\/p><\/li><li><p>I publisher mettono a disposizione il loro inventario pubblicitario su scambi pubblicitari, dove gli inserzionisti possono fare offerte in tempo reale.<\/p><\/li><li><p>Il DSP utilizza dati e algoritmi per determinare la migliore posizione pubblicitaria per l’inserzionista in base ai criteri di targeting e all’offerta.<\/p><\/li><li><p>Una volta determinata la posizione pubblicitaria, l’annuncio viene servito all’utente sul sito web o sull’app in tempo reale.<\/p><\/li><li><p>La piattaforma pubblicitaria misura il successo della campagna pubblicitaria e fornisce informazioni sulle sue prestazioni, come impressioni, clic e conversioni.<\/p><\/li><\/ol><p>Questo intero processo pu\u00f2 avvenire in questione di millisecondi, rendendo la pubblicit\u00e0 programmatica un modo rapido ed efficiente per acquistare e vendere spazi pubblicitari.<\/p>"}},{"@type":"Question","name":"Cos'\u00e8 il Real-Time Bidding nel Programmatic Advertising?","acceptedAnswer":{"@type":"Answer","text":"<p>Il Real-time bidding (RTB) \u00e8 un componente cruciale della pubblicit\u00e0 programmatica che consente agli inserzionisti di fare offerte per l’inventario pubblicitario in tempo reale, su base per impressioni.<\/p><p>Il RTB permette agli inserzionisti di acquistare l’inventario pubblicitario su base per impressioni, anzich\u00e9 acquistare ampi blocchi di spazio pubblicitario, il che pu\u00f2 essere meno efficiente e meno mirato. Utilizzando il RTB, gli inserzionisti possono fare offerte per la giusta posizione pubblicitaria al momento giusto, raggiungendo il loro pubblico desiderato con un grado maggiore di precisione e rilevanza.<\/p>"}},{"@type":"Question","name":"Come si misura il successo di una campagna di Programmatic Advertising?","acceptedAnswer":{"@type":"Answer","text":"<p>Per misurare il successo di una campagna di pubblicit\u00e0 programmatica, \u00e8 possibile monitorare diversi indicatori chiave di performance (KPI) che indicano l’efficacia della campagna. Ecco alcune metriche comuni utilizzate per misurare il successo della pubblicit\u00e0 programmatica:<\/p><ol><li><p><strong>Impression<\/strong>: Il numero di volte in cui il tuo annuncio \u00e8 stato visualizzato da un utente.<\/p><\/li><li><p><strong>Click-through rate (CTR)<\/strong>: La percentuale di utenti che ha cliccato sul tuo annuncio rispetto al numero totale di impressioni.<\/p><\/li><li><p><strong>Cost per click (CPC)<\/strong>: L’importo di denaro pagato per ogni clic sul tuo annuncio.<\/p><\/li><li><p><strong>Conversion rate (Tasso di conversione)<\/strong>: La percentuale di utenti che ha completato un’azione desiderata sul tuo sito web o sulla tua pagina di destinazione dopo aver cliccato sul tuo annuncio.<\/p><\/li><li><p><strong>Cost per conversion (CPA)<\/strong>: L’importo di denaro pagato per ogni conversione.<\/p><\/li><li><p><strong>View-through rate (VTR)<\/strong>: La percentuale di utenti che ha visualizzato il tuo annuncio e successivamente ha effettuato una conversione sul tuo sito web senza cliccare sul tuo annuncio.<\/p><\/li><li><p><strong>Return on investment (ROI)<\/strong>: L’importo del ricavo generato dalla tua campagna pubblicitaria rispetto all’importo speso per la campagna.<\/p><\/li><\/ol><p>Monitorando queste metriche, \u00e8 possibile determinare l’efficacia della campagna di pubblicit\u00e0 programmatica e apportare modifiche per ottimizzare le prestazioni. \u00c8 importante stabilire obiettivi specifici e KPI prima di lanciare una campagna e quindi monitorare e analizzare regolarmente i dati per prendere decisioni basate sui dati.<\/p>"}}]}</script></div></div></div></div><div class="elementor-element elementor-element-1ef972d2 e-con-full e-flex e-con e-child" data-id="1ef972d2" data-element_type="container"><div class="elementor-element elementor-element-6e638d2a elementor-hidden-tablet elementor-widget elementor-widget-accordion" data-id="6e638d2a" data-element_type="widget" data-widget_type="accordion.default"><div class="elementor-widget-container"><div class="elementor-accordion"><div class="elementor-accordion-item"><div id="elementor-tab-title-1851" class="elementor-tab-title" data-tab="1" role="button" aria-controls="elementor-tab-content-1851" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-angle-right"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Come funziona il Programmatic Advertising?</a></div><div id="elementor-tab-content-1851" class="elementor-tab-content elementor-clearfix" data-tab="1" role="region" aria-labelledby="elementor-tab-title-1851"><p>La pubblicità programmatica è un tipo di pubblicità digitale che utilizza tecnologie automatizzate e algoritmi per acquistare e vendere spazi pubblicitari in tempo reale. Ecco una panoramica passo-passo di come funziona la pubblicità programmatica:</p><ol><li><p>Un inserzionista o un’agenzia crea una campagna pubblicitaria e configura i criteri di targeting, come demografia, interessi o comportamenti.</p></li><li><p>Gli inserzionisti fanno offerte per spazi pubblicitari su vari siti web e app attraverso una piattaforma di pubblicità programmatica, come una piattaforma di lato della domanda (DSP).</p></li><li><p>I publisher mettono a disposizione il loro inventario pubblicitario su scambi pubblicitari, dove gli inserzionisti possono fare offerte in tempo reale.</p></li><li><p>Il DSP utilizza dati e algoritmi per determinare la migliore posizione pubblicitaria per l’inserzionista in base ai criteri di targeting e all’offerta.</p></li><li><p>Una volta determinata la posizione pubblicitaria, l’annuncio viene servito all’utente sul sito web o sull’app in tempo reale.</p></li><li><p>La piattaforma pubblicitaria misura il successo della campagna pubblicitaria e fornisce informazioni sulle sue prestazioni, come impressioni, clic e conversioni.</p></li></ol><p>Questo intero processo può avvenire in questione di millisecondi, rendendo la pubblicità programmatica un modo rapido ed efficiente per acquistare e vendere spazi pubblicitari.</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1852" class="elementor-tab-title" data-tab="2" role="button" aria-controls="elementor-tab-content-1852" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-angle-right"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Cos'è il Real-Time Bidding nel Programmatic Advertising?</a></div><div id="elementor-tab-content-1852" class="elementor-tab-content elementor-clearfix" data-tab="2" role="region" aria-labelledby="elementor-tab-title-1852"><p>Il Real-time bidding (RTB) è un componente cruciale della pubblicità programmatica che consente agli inserzionisti di fare offerte per l’inventario pubblicitario in tempo reale, su base per impressioni.</p><p>Il RTB permette agli inserzionisti di acquistare l’inventario pubblicitario su base per impressioni, anziché acquistare ampi blocchi di spazio pubblicitario, il che può essere meno efficiente e meno mirato. Utilizzando il RTB, gli inserzionisti possono fare offerte per la giusta posizione pubblicitaria al momento giusto, raggiungendo il loro pubblico desiderato con un grado maggiore di precisione e rilevanza.</p></div></div><div class="elementor-accordion-item"><div id="elementor-tab-title-1853" class="elementor-tab-title" data-tab="3" role="button" aria-controls="elementor-tab-content-1853" aria-expanded="false"> <span class="elementor-accordion-icon elementor-accordion-icon-left" aria-hidden="true"> <span class="elementor-accordion-icon-closed"><i class="fas fa-angle-right"></i></span> <span class="elementor-accordion-icon-opened"><i class="fas fa-minus"></i></span> </span> <a class="elementor-accordion-title" tabindex="0">Come si misura il successo di una campagna di Programmatic Advertising?</a></div><div id="elementor-tab-content-1853" class="elementor-tab-content elementor-clearfix" data-tab="3" role="region" aria-labelledby="elementor-tab-title-1853"><p>Per misurare il successo di una campagna di pubblicità programmatica, è possibile monitorare diversi indicatori chiave di performance (KPI) che indicano l’efficacia della campagna. Ecco alcune metriche comuni utilizzate per misurare il successo della pubblicità programmatica:</p><ol><li><p><strong>Impression</strong>: Il numero di volte in cui il tuo annuncio è stato visualizzato da un utente.</p></li><li><p><strong>Click-through rate (CTR)</strong>: La percentuale di utenti che ha cliccato sul tuo annuncio rispetto al numero totale di impressioni.</p></li><li><p><strong>Cost per click (CPC)</strong>: L’importo di denaro pagato per ogni clic sul tuo annuncio.</p></li><li><p><strong>Conversion rate (Tasso di conversione)</strong>: La percentuale di utenti che ha completato un’azione desiderata sul tuo sito web o sulla tua pagina di destinazione dopo aver cliccato sul tuo annuncio.</p></li><li><p><strong>Cost per conversion (CPA)</strong>: L’importo di denaro pagato per ogni conversione.</p></li><li><p><strong>View-through rate (VTR)</strong>: La percentuale di utenti che ha visualizzato il tuo annuncio e successivamente ha effettuato una conversione sul tuo sito web senza cliccare sul tuo annuncio.</p></li><li><p><strong>Return on investment (ROI)</strong>: L’importo del ricavo generato dalla tua campagna pubblicitaria rispetto all’importo speso per la campagna.</p></li></ol><p>Monitorando queste metriche, è possibile determinare l’efficacia della campagna di pubblicità programmatica e apportare modifiche per ottimizzare le prestazioni. È importante stabilire obiettivi specifici e KPI prima di lanciare una campagna e quindi monitorare e analizzare regolarmente i dati per prendere decisioni basate sui dati.</p></div></div> <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"Come funziona il Programmatic Advertising?","acceptedAnswer":{"@type":"Answer","text":"<p>La pubblicit\u00e0 programmatica \u00e8 un tipo di pubblicit\u00e0 digitale che utilizza tecnologie automatizzate e algoritmi per acquistare e vendere spazi pubblicitari in tempo reale. Ecco una panoramica passo-passo di come funziona la pubblicit\u00e0 programmatica:<\/p><ol><li><p>Un inserzionista o un’agenzia crea una campagna pubblicitaria e configura i criteri di targeting, come demografia, interessi o comportamenti.<\/p><\/li><li><p>Gli inserzionisti fanno offerte per spazi pubblicitari su vari siti web e app attraverso una piattaforma di pubblicit\u00e0 programmatica, come una piattaforma di lato della domanda (DSP).<\/p><\/li><li><p>I publisher mettono a disposizione il loro inventario pubblicitario su scambi pubblicitari, dove gli inserzionisti possono fare offerte in tempo reale.<\/p><\/li><li><p>Il DSP utilizza dati e algoritmi per determinare la migliore posizione pubblicitaria per l’inserzionista in base ai criteri di targeting e all’offerta.<\/p><\/li><li><p>Una volta determinata la posizione pubblicitaria, l’annuncio viene servito all’utente sul sito web o sull’app in tempo reale.<\/p><\/li><li><p>La piattaforma pubblicitaria misura il successo della campagna pubblicitaria e fornisce informazioni sulle sue prestazioni, come impressioni, clic e conversioni.<\/p><\/li><\/ol><p>Questo intero processo pu\u00f2 avvenire in questione di millisecondi, rendendo la pubblicit\u00e0 programmatica un modo rapido ed efficiente per acquistare e vendere spazi pubblicitari.<\/p>"}},{"@type":"Question","name":"Cos'\u00e8 il Real-Time Bidding nel Programmatic Advertising?","acceptedAnswer":{"@type":"Answer","text":"<p>Il Real-time bidding (RTB) \u00e8 un componente cruciale della pubblicit\u00e0 programmatica che consente agli inserzionisti di fare offerte per l’inventario pubblicitario in tempo reale, su base per impressioni.<\/p><p>Il RTB permette agli inserzionisti di acquistare l’inventario pubblicitario su base per impressioni, anzich\u00e9 acquistare ampi blocchi di spazio pubblicitario, il che pu\u00f2 essere meno efficiente e meno mirato. Utilizzando il RTB, gli inserzionisti possono fare offerte per la giusta posizione pubblicitaria al momento giusto, raggiungendo il loro pubblico desiderato con un grado maggiore di precisione e rilevanza.<\/p>"}},{"@type":"Question","name":"Come si misura il successo di una campagna di Programmatic Advertising?","acceptedAnswer":{"@type":"Answer","text":"<p>Per misurare il successo di una campagna di pubblicit\u00e0 programmatica, \u00e8 possibile monitorare diversi indicatori chiave di performance (KPI) che indicano l’efficacia della campagna. Ecco alcune metriche comuni utilizzate per misurare il successo della pubblicit\u00e0 programmatica:<\/p><ol><li><p><strong>Impression<\/strong>: Il numero di volte in cui il tuo annuncio \u00e8 stato visualizzato da un utente.<\/p><\/li><li><p><strong>Click-through rate (CTR)<\/strong>: La percentuale di utenti che ha cliccato sul tuo annuncio rispetto al numero totale di impressioni.<\/p><\/li><li><p><strong>Cost per click (CPC)<\/strong>: L’importo di denaro pagato per ogni clic sul tuo annuncio.<\/p><\/li><li><p><strong>Conversion rate (Tasso di conversione)<\/strong>: La percentuale di utenti che ha completato un’azione desiderata sul tuo sito web o sulla tua pagina di destinazione dopo aver cliccato sul tuo annuncio.<\/p><\/li><li><p><strong>Cost per conversion (CPA)<\/strong>: L’importo di denaro pagato per ogni conversione.<\/p><\/li><li><p><strong>View-through rate (VTR)<\/strong>: La percentuale di utenti che ha visualizzato il tuo annuncio e successivamente ha effettuato una conversione sul tuo sito web senza cliccare sul tuo annuncio.<\/p><\/li><li><p><strong>Return on investment (ROI)<\/strong>: L’importo del ricavo generato dalla tua campagna pubblicitaria rispetto all’importo speso per la campagna.<\/p><\/li><\/ol><p>Monitorando queste metriche, \u00e8 possibile determinare l’efficacia della campagna di pubblicit\u00e0 programmatica e apportare modifiche per ottimizzare le prestazioni. \u00c8 importante stabilire obiettivi specifici e KPI prima di lanciare una campagna e quindi monitorare e analizzare regolarmente i dati per prendere decisioni basate sui dati.<\/p>"}}]}</script></div></div></div><div class="elementor-element elementor-element-79bab45b elementor-widget elementor-widget-menu-anchor" data-id="79bab45b" data-element_type="widget" data-widget_type="menu-anchor.default"><div class="elementor-widget-container"><div class="elementor-menu-anchor" id="contact"></div></div></div></div></div></div><div class="elementor-element 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