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Now <span class="ico-arrow-right"></span></a> </div> </div> </div> </div> <div class="slide" style="background-image: url(https://www.ufi.org/wp-content/uploads/2024/01/Untitled-design-1-1800x600.jpg);"> <div class="layout-page slide-transform"> <div class="slide-content"> <div class="slide-text"> <div class="slide-meta">New portal</div> <h4 class="slide-title">Focus on Advocacy</h4> <p>For collaborative efforts and collective voices of the Exhibition Industry</p> </div> <div class="slide-actions"> <a class="btn-home-carousel btn-ico" href="https://www.ufi.org/industry-resources/advocacy/">Learn More! <span class="ico-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="main-content" role="main"> <div class="layout-page page-padding page-padding--remove"> <div class="db-all"> <div class="s-home-intro-and-ufi-events"> <div class="s-home-intro"> <h1>Welcome to ufi.org – the home of the Global Association of the Exhibition Industry </h1> <p>We bring together those who build, maintain, and support the world’s market places: trade show organisers, venue owners and operators, service providers, and national as well as international associations of our industry. And what can we do for you today?</p> </div> <div class="s-home-ufi-events"> <h2><span class="ico-calendar"></span> Upcoming UFI Events</h2> <a class="ufievent" href="https://www.ufi.org/ufievent/global-ceo-summit-2025/"> <h4 class="ufievent__title">Global CEO Summit</h4> <div class="ufievent__date">5–7 February 2025</div> <div class="ufievent__location"> Principe de Savoia, Milan, Italy </div> </a> <a class="ufievent" href="https://www.ufi.org/ufievent/ufi-asia-pacific-conference-2025/"> <h4 class="ufievent__title">UFI Asia-Pacific Conference</h4> <div class="ufievent__date">13–14 February 2025</div> <div class="ufievent__location"> Melbourne Convention and Exhibition Centre, Melbourne, Australia </div> </a> <a class="ufievent" href="https://www.ufi.org/ufievent/ufi-mea-conference2025/"> <h4 class="ufievent__title">UFI MEA Conference</h4> <div class="ufievent__date">28–30 April 2025</div> <div class="ufievent__location"> Cairo International Exhibition Centre, Cairo, Egypt </div> </a> <a class="all-events" href="/our-events/ufi-events-calendar/">See all events</a> </div> </div> </div> </div>  <div class="s-home-news-blog-newsletter layout-page page-padding">  <div class="de1 mh-tier-1"> <iframe width="560" height="315" src="https://www.youtube.com/embed/YfD4jobheIY?si=U3bTbJPKJ9XdXbYg" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div>  <div class="de2 mh-tier-1 s-home-newsletter"> <h2>Sign-up for our <br /> UFI Info Newsletter</h2> <p>The “UFI Info Newsletter” is the association’s monthly e-bulletin which provides information about the associations and its member activities.</p> <a class="btn-white btn-ico" href="/contact-us/">Sign-up <span class="ico-arrow-right"></span></a> </div>  <div class="de3 mh-tier-1 s-home-blog"> <a class="btn-live-blog-speech-bubble" target="_blank" href="http://blog.ufi.org/"> <img src="https://www.ufi.org/wp-content/themes/ufi/assets/img/ufi-blog-speech-bubble.png" alt="UFI Live Blog" /> <h2>Visit the <br /> UFI Live Blog</h2> </a> <div class="blog-item"> <h4 class="blog-item__title">AI, augmented reality and the future of in-person events</h4> <div class="blog-item__date">5 December 2024</div> <div class="blog-item__content"> <p> We’re standing at the edge of something profound. In Amazon's TV series, The Rings of Power, Celebrimbor sits in peace, sipping tea in the sunlight, while the truth – a… <a target="_blank" class="read-more" href="https://blog.ufi.org/2024/12/05/ai-augmented-reality-and-the-future-of-in-person-events/">Read more</a> </p> </div> </div> </div> </div> <div class="layout-page"> <div class="advert-placeholder location-home dd1-dd3"></div> <div class="advert-placeholder location-home dd4-dd6"></div> </div>  <div class="s-home-uae-bam-mr"> <div class="layout-page page-padding page-padding--remove"> <div class="s-home-ufi-approved-events"> <h2>Events Approved by UFI <br /> being held today</h2> <div id="approved-events-carousel"> <div class="approved-event-group"> <a class="approved-event-item" href="/membership/ufi-approved-events/event/UFIIAE-1263/"> <div class="approved-event__title">International Istanbul Children Baby Maternity Industry Expo</div> <div class="approved-event__location">Istanbul</div> <div class="approved-event__date">11–14 December 2024</div> <div class="approved-event__type">UFI Approved International Event</div> </a> </div> </div> <div class="cycle-pager__approved-events grouped"></div> <a class="btn-white btn-ico" href="/membership/ufi-approved-events/search/">Search Events <span class="ico-arrow-right"></span></a> </div> <div class="bam-mr-column"> <div class="s-home-map-regions"> <h2>UFI Members</h2> <p>UFI members are organisations (companies, associations, federations, etc), admitted in two categories: Full Members and Associate Members. In addition, UFI approves a certain number of exhibitions and trade fairs organised by its member organisers, upon strict selection criteria.</p> <a class="btn-white btn-ico" href="/membership/ufi-members/search/">Search Members <span class="ico-arrow-right"></span></a> </div> <div class="s-home-become-a-member"> <img src="https://www.ufi.org/wp-content/themes/ufi/assets/img/ufi-member-logo.jpg" alt="UFI Member" /> <h2>Become a UFI Member</h2> <p>Being a member of UFI is a clear indication of competence and professionalism in the exhibition industry. UFI members benefit from access to a variety of industry resources, education programmes and networking opportunities.</p> <a href="/membership/become-a-member-of-ufi/">Find out more</a> </div> </div> </div> </div> <div class="s-media-partners"> <div class="layout-page"> <h4>UFI Official Media Partners</h4> <ul> <li><a target="_blank" href="http://www.zwhz.com/"><img src="https://www.ufi.org/wp-content/themes/ufi/assets/img/media-partners/logo_china_cice.jpg" alt="CICE" /></a></li> <li><a target="_blank" href="https://puntomice.com/"><img src="https://www.ufi.org/whatsapp-image-2024-02-28-at-16-48-44-1/" alt="Ferias y Congresos" /></a></li> <li><a target="_blank" href="https://eventoslatam.com/"><img src="https://www.ufi.org/wp-content/themes/ufi/assets/img/media-partners/logo__eventos-latinoamericanos.png" alt="Eventos Latinoamericanos" /></a></li> <li><a target="_blank" href="https://www.exhibitoronline.com/"><img src="https://www.ufi.org/wp-content/uploads/2024/07/exibition.jpeg" 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