Cours de formation en ligne de Marketing automation | LinkedIn Learning, anciennement Lynda.com

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none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Lieu" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-topics_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Lieu" role="combobox" value="Île de Hong Kong" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md 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En cliquant sur ce bouton, toutes les options de filtres Filtrer par apparaîtront." data-tracking-control-name="learning-topics_sortBy" aria-expanded="false" type="button"> Pertinence <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Filtrer par" role="group"> <div class="filter-values-container__filter-value"> <input id="sortBy-0" form="learning-filters" name="sortBy" checked value="RELEVANCE" type="radio"> <label for="sortBy-0"> Pertinence </label> </div> <div class="filter-values-container__filter-value"> <input id="sortBy-1" form="learning-filters" name="sortBy" value="POPULARITY" type="radio"> <label for="sortBy-1"> Nombre de vues </label> </div> <div class="filter-values-container__filter-value"> <input id="sortBy-2" form="learning-filters" name="sortBy" value="RECENCY" type="radio"> <label for="sortBy-2"> Les plus récents </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_sortBy" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Niveau. En cliquant sur ce bouton, toutes les options de filtres Niveau apparaîtront." data-tracking-control-name="learning-topics_filters_difficultyLevel" aria-expanded="false" type="button"> Niveau  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Niveau" role="group"> <div class="filter-values-container__filter-value"> <input id="difficultyLevel-0" form="learning-filters" name="difficultyLevel" value="BEGINNER" type="radio"> <label for="difficultyLevel-0"> Débutant (57) </label> </div> <div class="filter-values-container__filter-value"> <input id="difficultyLevel-1" form="learning-filters" name="difficultyLevel" value="INTERMEDIATE" type="radio"> <label for="difficultyLevel-1"> Intermédiaire (101) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_difficultyLevel" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Type. En cliquant sur ce bouton, toutes les options de filtres Type apparaîtront." data-tracking-control-name="learning-topics_filters_entityType" aria-expanded="false" type="button"> Type  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Type" role="group"> <div class="filter-values-container__filter-value"> <input id="entityType-0" form="learning-filters" name="entityType" value="COURSE" type="radio"> <label for="entityType-0"> Cours (5) </label> </div> <div class="filter-values-container__filter-value"> <input id="entityType-1" form="learning-filters" name="entityType" value="VIDEO" type="radio"> <label for="entityType-1"> Vidéo (111) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_entityType" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Durée totale. En cliquant sur ce bouton, toutes les options de filtres Durée totale apparaîtront." data-tracking-control-name="learning-topics_filters_durationV2" aria-expanded="false" type="button"> Durée totale  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Durée totale" role="group"> <div class="filter-values-container__filter-value"> <input id="durationV2-0" form="learning-filters" name="durationV2" value="BETWEEN_0_TO_10_MIN" type="radio"> <label for="durationV2-0"> < 10 min. (111) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-1" form="learning-filters" name="durationV2" value="BETWEEN_30_TO_60_MIN" type="radio"> <label for="durationV2-1"> 30 - 60 min. (3) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-2" form="learning-filters" name="durationV2" value="BETWEEN_1_TO_2_HOURS" type="radio"> <label for="durationV2-2"> 1 - 2 heures (1) </label> </div> <div class="filter-values-container__filter-value"> <input id="durationV2-3" form="learning-filters" name="durationV2" value="BETWEEN_2_TO_3_HOURS" type="radio"> <label for="durationV2-3"> 2 - 3 heures (1) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_durationV2" type="submit"> Terminé </button> </div>  </div> </div> </li> <li class="filter"> <div class="dropdown-to-modal filter__dropdown-to-modal"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="filter-button pill flex items-center !min-h-0 filter__dropdown-to-modal-trigger" aria-label="Filtre Logiciel. En cliquant sur ce bouton, toutes les options de filtres Logiciel apparaîtront." data-tracking-control-name="learning-topics_filters_softwareNames" aria-expanded="false" type="button"> Logiciel  <icon data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv" class="filter-button__icon h-3 w-2"></icon> </button> <div class="collapsible-dropdown__list hidden container-raised absolute w-auto overflow-y-auto flex-col items-stretch z-1 bottom-auto top-[100%]" tabindex="-1">  <div class="filter-values-container"> <div class="filter-values-container__filter-values" aria-label="Options de filtre Logiciel" role="group"> <div class="filter-values-container__filter-value"> <input id="softwareNames-0" form="learning-filters" name="softwareNames" value="Data Studio" type="radio"> <label for="softwareNames-0"> Data Studio (40) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-1" form="learning-filters" name="softwareNames" value="Python" type="radio"> <label for="softwareNames-1"> Python (40) </label> </div> <div class="filter-values-container__filter-value"> <input id="softwareNames-2" form="learning-filters" name="softwareNames" value="R" type="radio"> <label for="softwareNames-2"> R (40) </label> </div> </div> </div> <button class="filter__submit-button" form="learning-filters" data-tracking-control-name="learning-topics_filters_softwareNames" type="submit"> Terminé </button> </div>  </div> </div> </li> </ul> </form>  </div> </div> </div> </section> <div class="enterprise-nav"> <div class="enterprise-nav__content-wrapper"> <p id="enterprise-nav-solutions" class="enterprise-nav__content" tabindex="-1"> Solutions pour : </p> <a href="https://learning.linkedin.com/fr-fr/for-entire-companies?src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-business" class="enterprise-nav__content" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-business">Entreprise</a> <a href="https://learning.linkedin.com/fr-fr/for-higher-education?src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-education" class="enterprise-nav__content" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-education">Enseignement supérieur</a> <a href="https://learning.linkedin.com/fr-fr/for-governments?src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-government" class="enterprise-nav__content" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" id="business-nav-government">Administration publique</a> <a href="/learning/subscription/teams?veh=lil_upx&src=li-learning-nav&trk=learning-topics_enterprise-nav" aria-labelledby="enterprise-nav-solutions business-nav-buy" class="enterprise-nav__content" data-test-live-enterprise-upsell="true" data-tracking-control-name="learning-topics_enterprise-nav" data-tracking-will-navigate="true" data-tracking-impression-name="lil_upsell_learning-topics_enterprise-nav_teambuy" id="business-nav-buy">Acheter pour mon équipe</a> </div> </div> <div class="base-serp-page__content"> <main id="main-content" class="serp-page__results" role="main"> <section class="serp-page__search-header"> <ol class="breadcrumb__list"> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://fr.linkedin.com/learning/browse?trk=learning-topics_breadcrumb" data-tracking-control-name="learning-topics_breadcrumb" data-tracking-will-navigate>Toutes les rubriques</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-topics_breadcrumb" data-tracking-control-name="learning-topics_breadcrumb" data-tracking-will-navigate>Business</a> </li> <li class="breadcrumb__item"> <a class="breadcrumb__link" href="https://fr.linkedin.com/learning/topics/marketing-3?trk=learning-topics_breadcrumb" data-tracking-control-name="learning-topics_breadcrumb" data-tracking-will-navigate>Marketing</a> </li> </ol> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Toutes les rubriques","item":"https://fr.linkedin.com/learning/browse"},{"@type":"ListItem","position":2,"name":"Business","item":"https://fr.linkedin.com/learning/topics/business-2"},{"@type":"ListItem","position":3,"name":"Marketing","item":"https://fr.linkedin.com/learning/topics/marketing-3"}]} </script> <section class="core-section-container my-3"> <h1 class="core-section-container__main-title main-title"> Cours de formation en ligne de <b>Marketing automation</b> </h1>   <div class="core-section-container__content break-words"> <p> </p> </div> </section> <section class="core-section-container my-3">    <div class="core-section-container__content break-words">  <section class="slide-list relative trending-courses"> <header class="slide-list__header mb-1.5"> <h2 class="slide-list__heading font-bold mb-0.5 text-color-text text-lg">Cours populaires</h2>  </header> <div class="slide-list__nav"> <div class="slide-list__nav-wrap absolute flex h-full items-center top-0 z-1 slide-list__nav-wrap--prev left-[-20px]"> <div class="previous-slide-list__a11y-notification sr-only hidden" role="alert"> Plus de contenu précédent </div> <button data-tracking-control-name="learning-topics_trending-courses_slide_list_prev_button" class="slide-list__nav-button btn-sm btn-overlay cursor-pointer disabled:hidden" aria-label="Diapositive précédente sur les cours populaires" data-direction="prev" disabled> <icon class="slide-list__nav-icon flex items-center justify-center pointer-events-none h-3 rtl:-scale-x-100 rtl:translate-x-[7px]" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/e5ka7p8s9n5r0z9p6kpmm3hig"></icon> </button> </div> </div> <div class="relative overflow-hidden "> <ul class="slide-list__list items-stretch flex list-none transition-all duration-slow ease-standard "> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/les-fondements-de-l-automation-en-marketing?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Les fondements de l&#39;automation en marketing, 1 h 8 m, 8 998 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="Les fondements de l'automation en marketing" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGXQ6pO6IegPw/learning-public-crop_288_512/learning-public-crop_288_512/0/1568662816808?e=2147483647&v=beta&t=NBTx5bJgi2A3oxAmbCfMtvlwtKY3eoCFxNJEflES5jE"> <div class="related-entity-media__duration duration"> 1 h 8 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Les fondements de l'automation en marketing </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">8 998 vues</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/maitriser-le-real-time-bidding?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Maîtriser le real-time bidding, 43 m, 4 776 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="Maîtriser le real-time bidding" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEHeVP2SCZaWw/learning-public-crop_288_512/learning-public-crop_288_512/0/1582548296419?e=2147483647&v=beta&t=1kjiIE-v4cOMdtprhnlXGCbNdICvizRwKGahpq1eu7E"> <div class="related-entity-media__duration duration"> 43 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Maîtriser le real-time bidding </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">4 776 vues</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/les-fondements-des-bases-de-donnees-marketing?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="Les fondements des bases de données marketing, 58 m, 2 613 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="Les fondements des bases de données marketing" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGjDpZtZ1rO8Q/learning-public-crop_288_512/learning-public-crop_288_512/0/1568660751995?e=2147483647&v=beta&t=sYXuUySYkaJx78niGLK8stg4fAyeVtx6SAcV9HzXU7A"> <div class="related-entity-media__duration duration"> 58 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> Les fondements des bases de données marketing </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">2 613 vues</p> </div> </div> </a> </li> <li class="trending-courses__list-item"> <a href="https://fr.linkedin.com/learning/la-data-science-pour-le-marketing?trk=learning-topics_trending-courses_related-content-card" target="_self" data-tracking-control-name="learning-topics_trending-courses_related-content-card" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link related-content-card w-[228px] block relative related-content-card--link absolute z-[1] top-0 bottom-0 left-0 right-0 hover:no-underline focus:no-underline" aria-label="La data science pour le marketing, 2 h 11 m, 2 136 vues">  <div class="related-entity-media relative block w-[228px] h-[134px] rounded-[2px]"> <img class="related-entity-media__img w-full h-full object-cover rounded-[2px]" alt="La data science pour le marketing" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQEuBNlnCQDeUw/learning-public-crop_288_512/learning-public-crop_288_512/0/1662637299136?e=2147483647&v=beta&t=9OUdpdC9ogL29bGk8DFzHQBCA1i9RwavWvJojRjEYd0"> <div class="related-entity-media__duration duration"> 2 h 11 m </div>  </div> <p class="related-content-card__identifier font-sans text-xs font-bold text-color-text-low-emphasis uppercase leading-[20px]"> Cours </p> <div class="related-content-card__info flex flex-col mt-1"> <h3 class="related-content-card__title font-sans text-[18px] font-bold text-color-text line-clamp-2"> La data science pour le marketing </h3>  <div class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata"> <p class="font-sans font-regular text-sm text-color-text-low-emphasis mt-0.5 line-clamp-3 related-content-card__metadata-item">2 136 vues</p> </div> </div> </a> </li> </ul> </div> <div class="slide-list__nav"> <div class="slide-list__nav-wrap absolute flex h-full items-center top-0 z-1 slide-list__nav-wrap--next right-[-20px]"> <div class="next-slide-list__a11y-notification sr-only hidden" role="alert"> Plus de contenu suivant </div> <button 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focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/generer-rapports-et-tableaux-de-bord?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Générer rapports et tableaux de bord </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Générer rapports et tableaux de bord" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Générer rapports et tableaux de bord </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-de-l-automation-en-marketing/s-initier-a-hubspot?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> S'initier à Hubspot </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="S'initier à Hubspot" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGXQ6pO6IegPw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568662816682?e=2147483647&v=beta&t=u3XU3ZzaBnaf2Orzt0QgpFkW2FfFsWf7Z3C7Y1A0pqo"> <div class="search-entity-media__duration"> 7 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> S'initier à Hubspot </h3> <h4 class="base-search-card__subtitle"> De : Les fondements de l'automation en marketing </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/pratiquer-le-social-media-automation?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Pratiquer le social media automation </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Pratiquer le social media automation" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 3 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Pratiquer le social media automation </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/prospecter-avec-l-e-mail-marketing-automation?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Prospecter avec l'e-mail marketing automation </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Prospecter avec l'e-mail marketing automation" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Prospecter avec l'e-mail marketing automation </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-de-l-automation-en-marketing?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Les fondements de l'automation en marketing </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Les fondements de l'automation en marketing" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGXQ6pO6IegPw/learning-public-crop_288_512/learning-public-crop_288_512/0/1568662816808?e=2147483647&v=beta&t=NBTx5bJgi2A3oxAmbCfMtvlwtKY3eoCFxNJEflES5jE"> <div class="search-entity-media__duration"> 1 h 8 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Les fondements de l'automation en marketing </h3> <h4 class="base-search-card__subtitle"> Par : Maurice Largeron </h4> <p class="base-search-card__identifier"> Cours </p> <div class="base-search-card__metadata"> <span class="base-search-card__metadata-item">8 998 vues</span> <span class="base-search-card__metadata-item">Publié le 23 juin 2017</span> </div> </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/la-data-science-pour-le-marketing/explorer-les-donnees-avec-dataiku?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Explorer les données avec Dataiku </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Explorer les données avec Dataiku" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQEuBNlnCQDeUw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1662637299136?e=2147483647&v=beta&t=QnosMumlD0ocWsGjBKuC5lG0ch2-yMPGFeGglo2NpXE"> <div class="search-entity-media__duration"> 4 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Explorer les données avec Dataiku </h3> <h4 class="base-search-card__subtitle"> De : La data science pour le marketing </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/elaborer-un-parcours-client-customer-journey?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Élaborer un parcours client (customer journey) </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Élaborer un parcours client (customer journey)" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Élaborer un parcours client (customer journey) </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/la-data-science-pour-le-marketing/solution-mettre-en-place-ses-premiers-forecasts-a-partir-d-une-regression-lineaire?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Solution : Mettre en place ses premiers forecasts à partir d'une régression linéaire </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Solution : Mettre en place ses premiers forecasts à partir d'une régression linéaire" data-delayed-url="https://media.licdn.com/dms/image/v2/C560DAQEuBNlnCQDeUw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1662637299136?e=2147483647&v=beta&t=QnosMumlD0ocWsGjBKuC5lG0ch2-yMPGFeGglo2NpXE"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Solution : Mettre en place ses premiers forecasts à partir d'une régression linéaire </h3> <h4 class="base-search-card__subtitle"> De : La data science pour le marketing </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/definir-les-persona-et-les-cibles?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Définir les persona et les cibles </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Définir les persona et les cibles" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 3 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Définir les persona et les cibles </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/pratiquer-le-lead-management?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Pratiquer le lead management </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Pratiquer le lead management" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 1 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Pratiquer le lead management </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/employer-l-a-b-testing-et-optimiser?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Employer l'A/B testing et optimiser </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Employer l'A/B testing et optimiser" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 1 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Employer l'A/B testing et optimiser </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/mettre-en-oeuvre-l-e-mail-marketing-automation?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Mettre en œuvre l'e-mail marketing automation </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Mettre en œuvre l'e-mail marketing automation" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 1 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Mettre en œuvre l'e-mail marketing automation </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-des-bases-de-donnees-marketing/etablir-et-fideliser-une-relation-client?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Établir et fidéliser une relation client </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Établir et fidéliser une relation client" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGjDpZtZ1rO8Q/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568660751895?e=2147483647&v=beta&t=by8NNcq_5Lde_2Yhe3yYXWR5YDnD_3hktODGZyfVrZM"> <div class="search-entity-media__duration"> 4 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Établir et fidéliser une relation client </h3> <h4 class="base-search-card__subtitle"> De : Les fondements des bases de données marketing </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/pratiquer-le-lead-scoring?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Pratiquer le lead scoring </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Pratiquer le lead scoring" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Pratiquer le lead scoring </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-du-marketing-automation/choisir-les-outils-adaptes-a-ses-objectifs?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Choisir les outils adaptés à ses objectifs </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Choisir les outils adaptés à ses objectifs" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E0DAQGC1-AoYCuvow/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1727091181918?e=2147483647&v=beta&t=tm3DRFEBogUN-KgVEieyaMqGAnnJDzKmq8XdaeWwRNY"> <div class="search-entity-media__duration"> 1 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Choisir les outils adaptés à ses objectifs </h3> <h4 class="base-search-card__subtitle"> De : Les fondements du marketing automation </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-de-l-automation-en-marketing/recibler-les-visiteurs?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Recibler les visiteurs </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Recibler les visiteurs" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGXQ6pO6IegPw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568662816682?e=2147483647&v=beta&t=u3XU3ZzaBnaf2Orzt0QgpFkW2FfFsWf7Z3C7Y1A0pqo"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Recibler les visiteurs </h3> <h4 class="base-search-card__subtitle"> De : Les fondements de l'automation en marketing </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/maitriser-le-real-time-bidding/explorer-les-donnees-d-audience-disponibles?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Explorer les données d'audience disponibles </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Explorer les données d'audience disponibles" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEHeVP2SCZaWw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1582548296133?e=2147483647&v=beta&t=_u9KXfHEsSVy99MU7c-478Qx-l4KlEikMCPk2VOI91M"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Explorer les données d'audience disponibles </h3> <h4 class="base-search-card__subtitle"> De : Maîtriser le real-time bidding </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-de-l-automation-en-marketing/maitriser-l-encombrement-des-e-mails?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Maîtriser l'encombrement des e-mails </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Maîtriser l'encombrement des e-mails" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGXQ6pO6IegPw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568662816682?e=2147483647&v=beta&t=u3XU3ZzaBnaf2Orzt0QgpFkW2FfFsWf7Z3C7Y1A0pqo"> <div class="search-entity-media__duration"> 4 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Maîtriser l'encombrement des e-mails </h3> <h4 class="base-search-card__subtitle"> De : Les fondements de l'automation en marketing </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/les-fondements-des-bases-de-donnees-marketing/aborder-les-plateformes-de-gestion-des-donnees?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Aborder les plateformes de gestion des données </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Aborder les plateformes de gestion des données" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQGjDpZtZ1rO8Q/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1568660751895?e=2147483647&v=beta&t=by8NNcq_5Lde_2Yhe3yYXWR5YDnD_3hktODGZyfVrZM"> <div class="search-entity-media__duration"> 2 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Aborder les plateformes de gestion des données </h3> <h4 class="base-search-card__subtitle"> De : Les fondements des bases de données marketing </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> <li class="results-list__item"> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-search-card base-search-card--link"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://fr.linkedin.com/learning/maitriser-le-real-time-bidding/decouvrir-le-dsp-et-ses-fonctionnalites?trk=learning-topics_learning-search-card_search-card" data-tracking-control-name="learning-topics_learning-search-card_search-card" data-tracking-will-navigate> <span class="sr-only"> Découvrir le DSP et ses fonctionnalités </span> </a> <div class="search-entity-media search-entity-media--rectangle"> <img class="search-entity-media__img" alt="Découvrir le DSP et ses fonctionnalités" data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0DAQEHeVP2SCZaWw/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1582548296133?e=2147483647&v=beta&t=_u9KXfHEsSVy99MU7c-478Qx-l4KlEikMCPk2VOI91M"> <div class="search-entity-media__duration"> 1 m </div>  </div> <div class="base-search-card__info"> <h3 class="base-search-card__title"> Découvrir le DSP et ses fonctionnalités </h3> <h4 class="base-search-card__subtitle"> De : Maîtriser le real-time bidding </h4> <p class="base-search-card__identifier"> Vidéo </p>  </div>  </div> </li> </ul> <div class="see-all-results-cta"> <h3 class="see-all-results-cta__header"> Vous ne trouvez pas ce que vous recherchez ? Inscrivez-vous pour voir les 116 résultats. </h3> <a class="see-all-results-cta__link" href="https://www.linkedin.com/signup/cold-join?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Flearning%2Ftopics%2Fautomatisation-marketing&source=subs_learn_start&trk=learning-topics_see-all-results-cta" data-tracking-control-name="learning-topics_see-all-results-cta" data-tracking-will-navigate> S’inscrire </a> </div> </section> </main> <aside class="serp-page__aside">  <section class="aside-section-container mb-4 aside-topics sidebar__related-topics"> <h2 class="aside-section-container__title section-title"> Parcourez les sujets liés </h2>  <div class="aside-section-container__content break-words"> <ul class="aside-topics__pill-list"> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Business </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-par-e-mail-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Emailing </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/gestion-de-projet-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Gestion de projet </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-3?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/marketing-b2c?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Marketing B2C </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/planification-d-evenements?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Planification d’événements </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/relations-publiques?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Relations publics </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/seo-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Référencement naturel (SEO) </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/statistiques-web-2?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Statistiques du marketing digital </a> </li> <li class="aside-topics__pill-list-item"> <a href="https://fr.linkedin.com/learning/topics/strategie-marketing?trk=learning-topics_aside-topics" data-tracking-control-name="learning-topics_aside-topics" data-tracking-will-navigate class="pill pill--allow-multiline flex w-fit mr-[6px] mb-1 hover:no-underline aside-topics__pill"> Stratégie marketing </a> </li> </ul> </div> </section> <div class="buy-for-your-team-cta"> <p class="buy-for-your-team-cta__text">Achetez LinkedIn Learning pour votre entreprise, établissement d’enseignement ou administration</p> <a class="buy-for-your-team-cta__link" href="/learning/subscription/teams?veh=lil_upx&src=li-lil-upsell&trk=learning-topics_buy-for-your-team-cta" data-tracking-control-name="learning-topics_buy-for-your-team-cta" data-tracking-impression-name="lil_upsell_learning-topics_buy-for-your-team-cta_teambuy" data-test-live-buy-for-your-team-upsell data-tracking-will-navigate> Acheter pour mon équipe </a> </div> </aside> </div> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-topics_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie business </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/strategie-et-analyse-metier?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Analyse et stratégie d'affaires </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-developpement-professionnel?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Compétences professionnelles </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/diversite-equite-et-inclusion-dei?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Diversité, équité, et inclusion (DEI&B) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/developpement-de-carriere-16111848?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Développement de carrière </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/enseignement-et-pedagogie-16116198?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Enseignement et pédagogie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/finance-et-comptabilite?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Finance et comptabilité </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/gestion-de-projet-16112729?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Gestion de projet </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/leadership-et-management-16112728?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Leadership et management </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/marketing-3?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/outils-et-logiciels-bureautiques?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Outils et logiciels bureautiques </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/petites-entreprises-et-entrepreneuriat?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Petites entreprises et entrepreneuriat </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/ressources-humaines-16117026?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Ressources humaines </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/service-clients-16113696?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Service client </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/ventes-16114566?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Ventes </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Voir tous les cours en business" href="https://fr.linkedin.com/learning/topics/business-2?trk=learning-topics_browsemap_general-link" data-tracking-control-name="learning-topics_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie créativité </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/aic-architecture-ingenierie-et-construction?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> AIC (Architecture, ingénierie et construction) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/animation-et-illustration?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Animation et illustration </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/audio-et-musique?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Audio et musique </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/design-web-et-ux?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Design web </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/experience-utilisateur-16115211?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Expérience utilisateur </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/fabrication-de-produit?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Fabrication de produit </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/graphisme?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Graphisme </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/motion-graphics-et-effet-speciaux-vfx?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Motion graphics et effet spéciaux (VFX) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/retouche-d-images-photographie-2?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Retouche d'images & Photographie </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/video-audio-2?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Vidéo </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/visualisation-et-temps-reel?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Visualisation et temps réel </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Voir tous les cours en créativité" href="https://fr.linkedin.com/learning/topics/creativite?trk=learning-topics_browsemap_general-link" data-tracking-control-name="learning-topics_browsemap_general-link" data-tracking-will-navigate> Tout voir </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Parcourez la catégorie technologie </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/cloud-computing?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Administration système et réseaux </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://fr.linkedin.com/learning/topics/cloud-computing-16114570?trk=learning-topics_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-topics_browsemap_link" data-tracking-will-navigate> Cloud Computing </a> </li> <li class="tw-link-column-item"> <a 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