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You can view its source [e]" accesskey="e">View source</a></li> <li id="ca-history"><a href="/index.php?title=Publications_2014&action=history" title="Past versions of this page [h]" accesskey="h">History</a></li> </ul> </div> </div> <div id="content"> <a name="top" id="top"></a> <h1 id="firstHeading" class="firstHeading">Publications 2014</h1> <div id="bodyContent"> <h3 id="siteSub">From Wiki</h3> <div id="contentSub"></div> <div id="jump-to-nav">Jump to: <a href="#column-one">navigation</a>, <a href="#searchInput">search</a></div>  <table id="toc" class="toc" summary="Contents"><tr><td><div id="toctitle"><h2>Contents</h2></div> <ul> <li class="toclevel-1"><a href="#January_2014"><span class="tocnumber">1</span> <span class="toctext">January 2014</span></a></li> <li class="toclevel-1"><a href="#Why_Publishers_Fail_at_Affiliate_Marketing"><span class="tocnumber">2</span> <span class="toctext">Why Publishers Fail at Affiliate Marketing</span></a></li> <li class="toclevel-1"><a href="#Maximising_the_Potential_of_Affiliate_Networks_in_2014"><span class="tocnumber">3</span> <span class="toctext">Maximising the Potential of Affiliate Networks in 2014</span></a></li> <li class="toclevel-1"><a href="#Strong_mobile_performance_over_Christmas_and_New_Year:_stats"><span class="tocnumber">4</span> <span class="toctext">Strong mobile performance over Christmas and New Year: stats</span></a></li> <li class="toclevel-1"><a href="#High_Street_Apps:_Ahead_of_Their_Time.3F"><span class="tocnumber">5</span> <span class="toctext">High Street Apps: Ahead of Their Time?</span></a></li> <li class="toclevel-1"><a href="#February_2014"><span class="tocnumber">6</span> <span class="toctext">February 2014</span></a></li> <li class="toclevel-1"><a href="#Publishers:_Increase_Tenancy_Deals_With_a_Media_Pack.3F"><span class="tocnumber">7</span> <span class="toctext">Publishers: Increase Tenancy Deals With a Media Pack?</span></a></li> <li class="toclevel-1"><a href="#Understanding_the_importance_of_compliance_in_performance_marketing"><span class="tocnumber">8</span> <span class="toctext">Understanding the importance of compliance in performance marketing</span></a></li> <li class="toclevel-1"><a href="#March_2014"><span class="tocnumber">9</span> <span class="toctext">March 2014</span></a></li> <li class="toclevel-1"><a href="#Why_do_Advertisers_Fail_at_Affiliate_Marketing.3F"><span class="tocnumber">10</span> <span class="toctext">Why do Advertisers Fail at Affiliate Marketing?</span></a></li> <li class="toclevel-1"><a href="#Performance_Marketing_in_a_Nutshell"><span class="tocnumber">11</span> <span class="toctext">Performance Marketing in a Nutshell</span></a></li> <li class="toclevel-1"><a href="#How_Can_the_Industry_Move_up_the_Value_Chain.3F"><span class="tocnumber">12</span> <span class="toctext">How Can the Industry Move up the Value Chain?</span></a></li> <li class="toclevel-1"><a href="#April_2014"><span class="tocnumber">13</span> <span class="toctext">April 2014</span></a></li> <li class="toclevel-1"><a href="#Nine_Strategies_for_Distributing_Your_Voucher_Exclusive"><span class="tocnumber">14</span> <span class="toctext">Nine Strategies for Distributing Your Voucher Exclusive</span></a></li> <li class="toclevel-1"><a href="#Making_the_most_of_your_data_across_the_performance_marketing_channel"><span class="tocnumber">15</span> <span class="toctext">Making the most of your data across the performance marketing channel</span></a></li> <li class="toclevel-1"><a href="#May_2014"><span class="tocnumber">16</span> <span class="toctext">May 2014</span></a></li> <li class="toclevel-1"><a href="#Five_Facts_Advertisers_Should_Know_About_Affiliate_Marketing"><span class="tocnumber">17</span> <span class="toctext">Five Facts Advertisers Should Know About Affiliate Marketing</span></a></li> <li class="toclevel-1"><a href="#Why_Every_New_E-business_Needs_Affiliates"><span class="tocnumber">18</span> <span class="toctext">Why Every New E-business Needs Affiliates</span></a></li> <li class="toclevel-1"><a href="#Panda_4.0:_Good_News_for_Smaller_Affiliate_Sites.3F"><span class="tocnumber">19</span> <span class="toctext">Panda 4.0: Good News for Smaller Affiliate Sites?</span></a></li> <li class="toclevel-1"><a href="#June_2014"><span class="tocnumber">20</span> <span class="toctext">June 2014</span></a></li> <li class="toclevel-1"><a href="#Five_Attribution_Models_for_2014.E2.80.99s_Customer_Journey"><span class="tocnumber">21</span> <span class="toctext">Five Attribution Models for 2014’s Customer Journey</span></a></li> <li class="toclevel-1"><a href="#Five_Performance_Reports_You_Should_Be_Running_Weekly"><span class="tocnumber">22</span> <span class="toctext">Five Performance Reports You Should Be Running Weekly</span></a></li> <li class="toclevel-1"><a href="#July_2014"><span class="tocnumber">23</span> <span class="toctext">July 2014</span></a></li> <li class="toclevel-1"><a href="#Five_Performance_Advertising_KPIs_to_Target_Your_Team_With"><span class="tocnumber">24</span> <span class="toctext">Five Performance Advertising KPIs to Target Your Team With</span></a></li> <li class="toclevel-1"><a href="#It.27s_Not_All_About_Mobile_Data_-_Think_Tablet"><span class="tocnumber">25</span> <span class="toctext">It's Not All About Mobile Data - Think Tablet</span></a></li> <li class="toclevel-1"><a href="#Closing_the_Loop_in_Performance_Advertising_.E2.80.93_Tracking_Offline"><span class="tocnumber">26</span> <span class="toctext">Closing the Loop in Performance Advertising – Tracking Offline</span></a></li> <li class="toclevel-1"><a href="#August_2014"><span class="tocnumber">27</span> <span class="toctext">August 2014</span></a></li> <li class="toclevel-1"><a href="#Top_Three_Reasons_Why_Affiliates_Aren.27t_Gaining_Traffic_.26_Conversions"><span class="tocnumber">28</span> <span class="toctext">Top Three Reasons Why Affiliates Aren't Gaining Traffic & Conversions</span></a></li> <li class="toclevel-1"><a href="#Three_Ways_Publishers_are_Innovating"><span class="tocnumber">29</span> <span class="toctext">Three Ways Publishers are Innovating</span></a></li> <li class="toclevel-1"><a href="#Blogs:_A_Warbling_Waste_of_Space_of_Valuable_Marketing_Tool.3F"><span class="tocnumber">30</span> <span class="toctext">Blogs: A Warbling Waste of Space of Valuable Marketing Tool?</span></a></li> <li class="toclevel-1"><a href="#September_2014"><span class="tocnumber">31</span> <span class="toctext">September 2014</span></a></li> <li class="toclevel-1"><a href="#The_Role_of_Content_in_Performance_Marketing"><span class="tocnumber">32</span> <span class="toctext">The Role of Content in Performance Marketing</span></a></li> <li class="toclevel-1"><a href="#October_2014"><span class="tocnumber">33</span> <span class="toctext">October 2014</span></a></li> <li class="toclevel-1"><a href="#Discount_code_sites:_Standing_out_from_the_crowd"><span class="tocnumber">34</span> <span class="toctext">Discount code sites: Standing out from the crowd</span></a></li> <li class="toclevel-1"><a href="#New_Data_Battlegrounds_Shaping_Performance"><span class="tocnumber">35</span> <span class="toctext">New Data Battlegrounds Shaping Performance</span></a></li> <li class="toclevel-1"><a href="#November_2014"><span class="tocnumber">36</span> <span class="toctext">November 2014</span></a></li> <li class="toclevel-1"><a href="#5_Predictions_for_Black_Friday_.26_Cyber_Monday"><span class="tocnumber">37</span> <span class="toctext">5 Predictions for Black Friday & Cyber Monday</span></a></li> <li class="toclevel-1"><a href="#Is_the_Affiliate_Marketing_Payment_Model_broken.3F"><span class="tocnumber">38</span> <span class="toctext">Is the Affiliate Marketing Payment Model broken?</span></a></li> <li class="toclevel-1"><a href="#December_2014"><span class="tocnumber">39</span> <span class="toctext">December 2014</span></a></li> <li class="toclevel-1"><a href="#Black_Friday_.26_Cyber_Monday:_The_Results"><span class="tocnumber">40</span> <span class="toctext">Black Friday & Cyber Monday: The Results</span></a></li> </ul> </td></tr></table><script type="text/javascript"> if (window.showTocToggle) { var tocShowText = "show"; var tocHideText = "hide"; showTocToggle(); } </script> <a name="January_2014" id="January_2014"></a><h2> <span class="mw-headline">January 2014</span></h2> <a name="Why_Publishers_Fail_at_Affiliate_Marketing" id="Why_Publishers_Fail_at_Affiliate_Marketing"></a><h2> <span class="mw-headline"><a href="/index.php/Why_Publishers_Fail_at_Affiliate_Marketing" title="Why Publishers Fail at Affiliate Marketing">Why Publishers Fail at Affiliate Marketing</a></span></h2> <p>Edwyn McFarlane - PerformanceIN - 14/01/2014 </p> <a name="Maximising_the_Potential_of_Affiliate_Networks_in_2014" id="Maximising_the_Potential_of_Affiliate_Networks_in_2014"></a><h2> <span class="mw-headline"><a href="/index.php?title=Maximising_the_Potential_of_Affiliate_Networks_in_2014&action=edit&redlink=1" class="new" title="Maximising the Potential of Affiliate Networks in 2014 (page does not exist)">Maximising the Potential of Affiliate Networks in 2014</a></span></h2> <p>Matt Swan - Fourth Source - 17/01/2014 </p> <a name="Strong_mobile_performance_over_Christmas_and_New_Year:_stats" id="Strong_mobile_performance_over_Christmas_and_New_Year:_stats"></a><h2> <span class="mw-headline"><a href="/index.php?title=Strong_mobile_performance_over_Christmas_and_New_Year:_stats&action=edit&redlink=1" class="new" title="Strong mobile performance over Christmas and New Year: stats (page does not exist)">Strong mobile performance over Christmas and New Year: stats</a></span></h2> <p>Matt Swan - Econsultancy - 24/01/2014 </p> <a name="High_Street_Apps:_Ahead_of_Their_Time.3F" id="High_Street_Apps:_Ahead_of_Their_Time.3F"></a><h2> <span class="mw-headline"><a href="/index.php?title=High_Street_Apps:_Ahead_of_Their_Time%3F&action=edit&redlink=1" class="new" title="High Street Apps: Ahead of Their Time? (page does not exist)">High Street Apps: Ahead of Their Time?</a></span></h2> <p>Edwyn McFarlane - PerformanceIN - 28/01/2014 </p><p><br /> </p> <a name="February_2014" id="February_2014"></a><h2> <span class="mw-headline">February 2014</span></h2> <a name="Publishers:_Increase_Tenancy_Deals_With_a_Media_Pack.3F" id="Publishers:_Increase_Tenancy_Deals_With_a_Media_Pack.3F"></a><h2> <span class="mw-headline"><a href="/index.php/Publishers:_Increase_Tenancy_Deals_With_a_Media_Pack%3F" title="Publishers: Increase Tenancy Deals With a Media Pack?">Publishers: Increase Tenancy Deals With a Media Pack?</a></span></h2> <p>James Dominique - PerformanceIN - 12/02/2014 </p> <a name="Understanding_the_importance_of_compliance_in_performance_marketing" id="Understanding_the_importance_of_compliance_in_performance_marketing"></a><h2> <span class="mw-headline"><a href="/index.php?title=Understanding_the_importance_of_compliance_in_performance_marketing&action=edit&redlink=1" class="new" title="Understanding the importance of compliance in performance marketing (page does not exist)">Understanding the importance of compliance in performance marketing</a></span></h2> <p>Matt Swan - Fourth Source - 20/02/2014 </p><p><br /> </p> <a name="March_2014" id="March_2014"></a><h2> <span class="mw-headline">March 2014</span></h2> <a name="Why_do_Advertisers_Fail_at_Affiliate_Marketing.3F" id="Why_do_Advertisers_Fail_at_Affiliate_Marketing.3F"></a><h2> <span class="mw-headline"><a href="/index.php/Why_do_Advertisers_Fail_at_Affiliate_Marketing%3F" title="Why do Advertisers Fail at Affiliate Marketing?">Why do Advertisers Fail at Affiliate Marketing?</a></span></h2> <p>James Dominique - PerformanceIN - 06/03/2014 </p> <a name="Performance_Marketing_in_a_Nutshell" id="Performance_Marketing_in_a_Nutshell"></a><h2> <span class="mw-headline"><a href="/index.php?title=Performance_Marketing_in_a_Nutshell&action=edit&redlink=1" class="new" title="Performance Marketing in a Nutshell (page does not exist)">Performance Marketing in a Nutshell</a></span></h2> <p>Matt Swan - PerformanceIN - 17/03/2014 </p> <a name="How_Can_the_Industry_Move_up_the_Value_Chain.3F" id="How_Can_the_Industry_Move_up_the_Value_Chain.3F"></a><h2> <span class="mw-headline"><a href="/index.php?title=How_Can_the_Industry_Move_up_the_Value_Chain%3F&action=edit&redlink=1" class="new" title="How Can the Industry Move up the Value Chain? (page does not exist)">How Can the Industry Move up the Value Chain?</a></span></h2> <p>Matt Swan - PerformanceIN - 26/03/2014 </p><p><br /> </p> <a name="April_2014" id="April_2014"></a><h2> <span class="mw-headline">April 2014</span></h2> <a name="Nine_Strategies_for_Distributing_Your_Voucher_Exclusive" id="Nine_Strategies_for_Distributing_Your_Voucher_Exclusive"></a><h2> <span class="mw-headline"><a href="/index.php?title=Nine_Strategies_for_Distributing_Your_Voucher_Exclusive&action=edit&redlink=1" class="new" title="Nine Strategies for Distributing Your Voucher Exclusive (page does not exist)">Nine Strategies for Distributing Your Voucher Exclusive</a></span></h2> <p>Simon Hofmeister - PerformanceIN - 11/04/2014 </p> <a name="Making_the_most_of_your_data_across_the_performance_marketing_channel" id="Making_the_most_of_your_data_across_the_performance_marketing_channel"></a><h2> <span class="mw-headline"><a href="/index.php?title=Making_the_most_of_your_data_across_the_performance_marketing_channel&action=edit&redlink=1" class="new" title="Making the most of your data across the performance marketing channel (page does not exist)">Making the most of your data across the performance marketing channel</a></span></h2> <p>Matt Swan - Fourth Source - 24/04/2014 </p> <a name="May_2014" id="May_2014"></a><h2> <span class="mw-headline">May 2014</span></h2> <a name="Five_Facts_Advertisers_Should_Know_About_Affiliate_Marketing" id="Five_Facts_Advertisers_Should_Know_About_Affiliate_Marketing"></a><h2> <span class="mw-headline"><a href="/index.php/Five_Facts_Advertisers_Should_Know_About_Affiliate_Marketing" title="Five Facts Advertisers Should Know About Affiliate Marketing">Five Facts Advertisers Should Know About Affiliate Marketing</a></span></h2> <p>James Dominique - PerformanceIN - 06/05/2014 </p> <a name="Why_Every_New_E-business_Needs_Affiliates" id="Why_Every_New_E-business_Needs_Affiliates"></a><h2> <span class="mw-headline"><a href="/index.php/Why_Every_New_E-business_Needs_Affiliates" title="Why Every New E-business Needs Affiliates">Why Every New E-business Needs Affiliates</a></span></h2> <p>Victoria Limpenny - PerformanceIN - 23/05/2014 </p> <a name="Panda_4.0:_Good_News_for_Smaller_Affiliate_Sites.3F" id="Panda_4.0:_Good_News_for_Smaller_Affiliate_Sites.3F"></a><h2> <span class="mw-headline"><a href="/index.php?title=Panda_4.0:_Good_News_for_Smaller_Affiliate_Sites%3F&action=edit&redlink=1" class="new" title="Panda 4.0: Good News for Smaller Affiliate Sites? 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(page does not exist)">Blogs: A Warbling Waste of Space of Valuable Marketing Tool?</a></span></h2> <p>Vivien Man - PerformanceIN - 15/08/2014 </p> <a name="September_2014" id="September_2014"></a><h2> <span class="mw-headline">September 2014</span></h2> <a name="The_Role_of_Content_in_Performance_Marketing" id="The_Role_of_Content_in_Performance_Marketing"></a><h2> <span class="mw-headline"><a href="/index.php?title=The_Role_of_Content_in_Performance_Marketing&action=edit&redlink=1" class="new" title="The Role of Content in Performance Marketing (page does not exist)">The Role of Content in Performance Marketing</a></span></h2> <p>Robert Davinson - PerformanceIN - 15/09/2014 </p> <a name="October_2014" id="October_2014"></a><h2> <span class="mw-headline">October 2014</span></h2> <a name="Discount_code_sites:_Standing_out_from_the_crowd" id="Discount_code_sites:_Standing_out_from_the_crowd"></a><h2> <span class="mw-headline"><a href="/index.php?title=Discount_code_sites:_Standing_out_from_the_crowd&action=edit&redlink=1" class="new" title="Discount code sites: Standing out from the crowd (page does not exist)">Discount code sites: Standing out from the crowd</a></span></h2> <p>Alex Perry - Fourth Source - 07/10/2014 </p> <a name="New_Data_Battlegrounds_Shaping_Performance" id="New_Data_Battlegrounds_Shaping_Performance"></a><h2> <span class="mw-headline"><a href="/index.php?title=New_Data_Battlegrounds_Shaping_Performance&action=edit&redlink=1" class="new" title="New Data Battlegrounds Shaping Performance (page does not exist)">New Data Battlegrounds Shaping Performance</a></span></h2> <p>Dawn Quigg - PerformanceIN - 27/10/2014 </p> <a name="November_2014" id="November_2014"></a><h2> <span class="mw-headline">November 2014</span></h2> <a name="5_Predictions_for_Black_Friday_.26_Cyber_Monday" id="5_Predictions_for_Black_Friday_.26_Cyber_Monday"></a><h2> <span class="mw-headline"><a href="/index.php?title=5_Predictions_for_Black_Friday_%26_Cyber_Monday&action=edit&redlink=1" class="new" title="5 Predictions for Black Friday & Cyber Monday (page does not exist)">5 Predictions for Black Friday & Cyber Monday</a></span></h2> <p>Matt Swan - PerformanceIN - 21/11/2014 </p> <a name="Is_the_Affiliate_Marketing_Payment_Model_broken.3F" id="Is_the_Affiliate_Marketing_Payment_Model_broken.3F"></a><h2> <span class="mw-headline"><a href="/index.php?title=Is_the_Affiliate_Marketing_Payment_Model_broken%3F&action=edit&redlink=1" class="new" title="Is the Affiliate Marketing Payment Model broken? (page does not exist)">Is the Affiliate Marketing Payment Model broken?</a></span></h2> <p>Kevin Edwards - Marketing Magazine - 25/11/2014 </p> <a name="December_2014" id="December_2014"></a><h2> <span class="mw-headline">December 2014</span></h2> <a name="Black_Friday_.26_Cyber_Monday:_The_Results" id="Black_Friday_.26_Cyber_Monday:_The_Results"></a><h2> <span class="mw-headline"><a href="/index.php?title=Black_Friday_%26_Cyber_Monday:_The_Results&action=edit&redlink=1" class="new" title="Black Friday & Cyber Monday: The Results (page does not exist)">Black Friday & Cyber Monday: The Results </a></span></h2> <p>Matt Swan - PerformanceIN - 12/12/2014 </p>   <div class="printfooter"> Retrieved from "<a href="http://wiki.awin.com/index.php/Publications_2014">http://wiki.awin.com/index.php/Publications_2014</a>"</div>  <div class="visualClear"></div> </div> </div> </div> <div class="visualClear"></div> <div id="footer">  <ul id="f-list"> | <li id="privacy"><a href="https://www.awin.com/gb/privacy" class="external " title="https://www.awin.com/gb/privacy">Privacy Policy</a></li> | <li id="agreement"><a href="http://darwin.affiliatewindow.com/legal-docs/user-agreement" class="external " title="http://darwin.affiliatewindow.com/legal-docs/user-agreement">User Agreement</a></li> | <li id="copyright">© 2024 <a href="http://www.awin.com/" class="external " title="http://www.awin.com/">AWIN</a></li> </ul> </div> <div id="eprivacy"> <div id="section"> <h2>Privacy</h2> <p>Due to new European legislation regarding how websites store information about you, AWIN is updating its privacy policy. 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