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Have eco movies had their day at the box office? | Leo Hickman | Environment | guardian.co.uk

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class="blog-previous"> <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/environment/ethicallivingblog/2009/aug/24/ethical-consumer-birthday-poll" name="&amp;lid={blogPostNavigation}{Previous}&amp;lpos={blogPostNavigation}{1}">Previous</a> </li> <li class="blog-home"> <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/environment/ethicallivingblog" title="">Blog home</a> </li> </ul> <div id="main-article-info"> <h1>Have eco movies had their day at the box office?</h1> <p id="stand-first" class="stand-first-alone">What's more effective: a hard-hitting, real-life documentary, or a well-crafted, character-driven melodrama?</p> </div> <ul id="content-actions"> <li> <div class="pluck-init-block" id="comment-info-related"> <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/environment/ethicallivingblog/2009/aug/24/conservation-climate-change?commentpage=1" class="comment-count-info comment-icon">Comments (<span class="comment-count">&hellip;</span>)</a> </div> </li> <li class="third-party-tool "> <a id="buzzlink" href="http://web.archive.org/web/20090828025351/http://uk.buzz.yahoo.com/buzz?publisherurn=the_guardian665&amp;targetUrl=http://www.guardian.co.uk/environment/ethicallivingblog/2009/aug/24/conservation-climate-change&amp;summary=%3Cp%3EWhat%27s+more+effective%3A+a+hard-hitting%2C+real-life+documentary%2C+or+a+well-crafted%2C+character-driven+melodrama%2C+asks+%3Cstrong%3ELeo+Hickman%3C%2Fstrong%3E%3C%2Fp%3E&amp;headline=Have eco movies had their day at the box office? | Leo Hickman |Environment |guardian.co.uk">Buzz up!</a> </li> <li class="third-party-tool"> <a id="digglink" href="http://web.archive.org/web/20090828025351/http://digg.com/submit?url=http%3A%2F%2Fwww.guardian.co.uk%2Fenvironment%2Fethicallivingblog%2F2009%2Faug%2F24%2Fconservation-climate-change&amp;title=Have+eco+movies+had+their+day+at+the+box+office%3F+%7C+Leo+Hickman">Digg it</a> </li> </ul> </div> <div id="content"> <div id="article-wrapper"> <div class="image"> <img src="http://web.archive.org/web/20090828025351im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2007/10/12/inconvenient_460x276.jpg" width="460" height="276" alt="Al Gore in an Inconvenient Truth"/> <p class="caption">Al Gore in an Inconvenient Truth, one of the few eco movies to achieve spectacular success.</p> </div> <p>We may come to look back on 2009 as a vintage year for environmentally themed movies and documentaries. We've already seen the release of <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/environment/the-age-of-stupid">The Age of Stupid</a>, <a href="http://web.archive.org/web/20090828025351/http://www.foodincmovie.com/">Food Inc</a>, <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/film/2009/jun/12/the-end-of-the-line-documentary-review">The End of the Line</a>, <a href="http://web.archive.org/web/20090828025351/http://www.youtube.com/watch?v=-T6APT6_w7I">Disney's Earth</a> and <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/environment/gallery/2009/jun/01/yann-arthus-bertrand-home-film">Yann Arthus-Bertrand's Home</a>, and we currently await the arrival of <a href="http://web.archive.org/web/20090828025351/http://www.noimpactdoc.com/index_m.php">No Impact Man</a>, <a href="http://web.archive.org/web/20090828025351/http://dirtthemovie.org/">Dirt! The Movie</a>, <a href="http://web.archive.org/web/20090828025351/http://www.earthdaysmovie.com/">Earth Days</a> and <a href="http://web.archive.org/web/20090828025351/http://www.youtube.com/watch?v=ce432_JmdB8&amp;feature=player_embedded">Big River Man</a>, all of which have been creating quite a buzz over the summer, online and at the festivals.<br/> <br/>But, as some are <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/business/2009/may/17/larry-elliott-energy-crisis">now arguing</a> is the case with oil production, has the successful run of eco docs over the past few years now peaked? The <a href="http://web.archive.org/web/20090828025351/http://www.latimes.com/entertainment/news/la-et-word13-2009aug13,0,2943492.story">Los Angeles Times recently reported</a> that cinemagoers are increasingly seeking out escapist fantasies, rather than earnest documentaries urging them to give a damn about something:</p><blockquote><p>Three years after An Inconvenient Truth won over moviegoers and Oscar voters, many new works are suffering the same fate plaguing other intellectually engaging films: moviegoers would rather hug Transformers than trees.</p></blockquote><p>As ever, it all comes down to money, says the LA Times. It notes how an Oscar-nominated documentary called <a href="http://web.archive.org/web/20090828025351/http://www.blackvalleyfilms.com/">The Garden</a>, about the battle over a community garden in Los Angeles, only took $26,931 after its release in April. Campaigning non-fiction movies will occasionally strike a gusher: <a href="http://web.archive.org/web/20090828025351/http://www.climatecrisis.net/">An Inconvenient Truth</a> and <a href="http://web.archive.org/web/20090828025351/http://www.fahrenheit911.com/">Fahrenheit 9/11</a> each made many millions of dollars at the box office. But, sadly, it is an all-too-rare event and there are only so many other feature documentaries that these successes can then subsidise.</p><p>Ultimately, it might not be box office success that helps to maintain the tradition of these sorts of films, but rather their successful transfer to TV, DVD or any other form of digital medium that can produce a revenue stream.</p><p>Or perhaps there's another way for cinema to continue to guide hearts and minds on some of the key issues of our day? The movie screen has been used repeatedly as a social agitator ever since <a href="http://web.archive.org/web/20090828025351/http://en.wikipedia.org/wiki/Eadweard_Muybridge">Eadweard J Muybridge</a>, <a href="http://web.archive.org/web/20090828025351/http://en.wikipedia.org/wiki/Georges_M%C3%A9li%C3%A8s">Georges Méliès</a> and all the other cinematic pioneers triggered the era of the silver screen more than 100 years ago. Movies have been helping to form opinions on all sorts of issues – government corruption, the Vietnam war, the power of corporations – for decades.</p><p>Some might argue that a hit animated film such as <a href="http://web.archive.org/web/20090828025351/http://www2.warnerbros.com/happyfeet/">Happy Feet</a> is likely to have a far greater influence on a population's attitudes to industrial-scale fishing than The End of the Line ever will simply due to the number of bums on seats it will attract. </p><p>So we should welcome the news that <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/film/filmblog/2009/aug/21/avatar-footage-screening-review-3d-james-cameron">James Cameron's new 3D epic Avatar</a> is said to have a <a href="http://web.archive.org/web/20090828025351/http://www.ecorazzi.com/2009/08/20/james-camerons-avatar-features-earth-like-environmental-conflicts/">strong environmental message at its core</a>. And we should also welcome the fact that the same LA Times also reports that <a href="http://web.archive.org/web/20090828025351/http://en.wikipedia.org/wiki/Will_Smith">Will Smith</a> is being linked to a fictional "reworking" of Colin Beaven's <a href="http://web.archive.org/web/20090828025351/http://noimpactman.typepad.com/">No Impact Man</a> experiment, in which Beaven and his Manhattan-based family try to reduce their environmental impact as much as is humanly possible. (An experiment that has more than a passing resemblance – I prefer to see it as recycling – to <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/environment/2004/jan/29/foodanddrink.ethicalmoney">my own year-long "ethical living" experiment</a> that my family and I conducted in 2003/04.)</p><p>There's an interesting discussion to be had, I feel, about what is likely to move a person more: a hard-hitting documentary with real-life situations and people, or a well-crafted, character-driven melodrama? </p><p>What do you think are the perfect ingredients to a campaigning movie? Heart-rending case studies? Memorable cinematography? Or just a powerful, emotive subject thrust between your eye balls via a ripping good yarn?</p> </div> </div> <div id="related"> <div class="blog-byline"> <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/profile/leohickman" title="Contributor's page"> <img src="http://web.archive.org/web/20090828025351im_/http://static.guim.co.uk/sys-images/Guardian/Pix/contributor/2007/09/28/leo_hickman_140x140.jpg" width="60" height="60" alt="Leo Hickman"/> </a> <span>Posted by</span> <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/profile/leohickman" name="&amp;lid={blogBylineContributor}{Leo Hickman}&amp;lpos={blogBylineContributor}{1}">Leo Hickman</a> Tuesday 25 August 2009 <span class="timestamp">07.00 BST</span> <span class="byline-publication "> <a href="http://web.archive.org/web/20090828025351/http://www.guardian.co.uk/">guardian.co.uk</a> </span> </div> <ul id="article-toolbox-side"> <li class="printable"><a 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Full time, part time/job share considered..</span></p> </li> <li><h4> <a href="http://web.archive.org/web/20090828025351/http://jobs.guardian.co.uk/job/900521/design-review-officer-schools?RSSSearch=0&amp;gusrc=gu_jobs_box_Environment&amp;link=Environment_jbx_vac" name="&amp;lid={jobsBox}{Design review officer (schools)|Environment}&amp;lpos={jobsBox}{3}">Design review officer (schools)</a></h4> <p><span class="employer">cabe.</span></p> <p><span class="location">london wc2b 4an.</span></p> <p><span class="wage">£26,591 per annum plus benefits.</span></p> </li> <li class="odd"><h4> <a href="http://web.archive.org/web/20090828025351/http://jobs.guardian.co.uk/job/901049/hadrians-wall-management-plan-co-ordinator?RSSSearch=0&amp;gusrc=gu_jobs_box_Environment&amp;link=Environment_jbx_vac" name="&amp;lid={jobsBox}{Hadrians Wall Management Plan Co-ordinator|Environment}&amp;lpos={jobsBox}{4}">Hadrian's Wall Management Plan Co-ordinator</a></h4> <p><span class="employer">hadrians wall heritage ltd.</span></p> <p><span class="location">based near hexham, northumberland.</span></p> <p><span class="wage">circa £33k p.a. (3 yr initial contract).</span></p> </li> </ul> <script type="text/javascript"> //<![CDATA[ function doSearchAllSubmitUK( form ) { var jobsSectionToSearch = 'environment'; var freeText = 'environment'; var searchTextField = document.getElementById( 'freetext-searchalljobs' ); var keywordElem = document.getElementById( 'keyword-searchalljobs' ); var isSectionSearch = function() { return jobsSectionToSearch != ''; } var textIsModified = function() { if( isSectionSearch() ) { return ( searchTextField.value != 'Search all ' + freeText + ' jobs' ); } return ( searchTextField.value != 'Search all jobs' ); } if( !textIsModified() ) { keywordElem.value = ''; if( isSectionSearch() ) { form.action = 'http://web.archive.org/web/20090828025351/http://jobs.guardian.co.uk/jobs/environment'; return true; } form.action = 'http://web.archive.org/web/20090828025351/http://jobs.guardian.co.uk/'; return true; } keywordElem.value = searchTextField.value; if (isExternalSystemOn("hbx")) { _hbLink( '{jobsbox-searchalljobs}', '{jobsbox-searchalljobs}{1}' ); 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var country = 'usa'; var isUSA = (country.toLowerCase() == 'usa') ? true : false; var jobsBoxView = new guardian.r2.JobsBoxView('jobs-box-usa', 'jobs-box-usa-textarea'); var jobsBoxService = new guardian.r2.JobsBoxService('%22Environment%22', userip); /* category, location */ var jobsBoxController = new guardian.r2.JobsBoxController(jobsBoxView, jobsBoxService, isUSA); //view, service, locationIsUSA //]]> </script> <ul id="jobs-box-usa" class="jobs"> <li class="javascript-on">Loading jobs...</li> </ul> <p class="attribution javascript-on"><a href="http://web.archive.org/web/20090828025351/http://www.indeed.com/">jobs</a> by <a title="Job Search" href="http://web.archive.org/web/20090828025351/http://www.indeed.com/"><img alt="Indeed job search" src="http://web.archive.org/web/20090828025351im_/http://static.guim.co.uk/static/78454/common/images/icon_usjobs.gif" width="54" height="19"/></a></p> <script type="text/javascript"> //<![CDATA[ function doSearchAllSubmitUSA( form ) { var jobsSectionToSearch = 'environment'; 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