CINXE.COM

<!doctype html> <html lang="en-GB"> <head> <meta charset="utf-8"> <meta http-equiv="x-ua-compatible" content="ie=edge"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Starbucks: Unveiling Dallah's Treasure Blend - GPJ UK</title> <meta name="description" content="GPJ created a blend of tradition with innovation for a multi-sensory experiential journey through the rich heritage of Arabic coffee." /> <link rel="canonical" href="https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/" /> <meta property="og:locale" content="en_GB" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Starbucks: Unveiling Dallah's Treasure Blend - GPJ UK" /> <meta property="og:description" content="GPJ created a blend of tradition with innovation for a multi-sensory experiential journey through the rich heritage of Arabic coffee." /> <meta property="og:url" content="https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/" /> <meta property="og:site_name" content="GPJ UK" /> <meta property="article:modified_time" content="2024-11-12T08:38:24+00:00" /> <meta property="og:image" content="https://i4.swiftpic.io/gpj/K44ojkrAH04Dq8QIkiJRQGUgDsB+c7WmskWfVQconcU=/format:jpg;cover:1200,630/https://www.gpj.com/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-2-2048x1364.jpg" /> <meta property="og:image:width" content="1296" /> <meta property="og:image:height" content="863" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:label1" content="Estimated reading time" /> <meta name="twitter:data1" content="4 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/","url":"https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/","name":"Starbucks: Unveiling Dallah's Treasure Blend - GPJ UK","isPartOf":{"@id":"https://www.gpj.co.uk/#website"},"primaryImageOfPage":{"@id":"https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/#primaryimage"},"image":{"@id":"https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/#primaryimage"},"thumbnailUrl":"https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3.jpg","datePublished":"2024-10-31T17:24:01+00:00","dateModified":"2024-11-12T08:38:24+00:00","description":"GPJ created a blend of tradition with innovation for a multi-sensory experiential journey through the rich heritage of Arabic coffee.","breadcrumb":{"@id":"https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/#primaryimage","url":"https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3.jpg","contentUrl":"https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3.jpg","width":2122,"height":1413},{"@type":"BreadcrumbList","@id":"https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.gpj.co.uk/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https://www.gpj.co.uk/case-study/"},{"@type":"ListItem","position":3,"name":"Starbucks: Unveiling Dallah’s Treasure Blend"}]},{"@type":"WebSite","@id":"https://www.gpj.co.uk/#website","url":"https://www.gpj.co.uk/","name":"GPJ UK","description":"Live, Virtual & Hybrid Events","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.gpj.co.uk/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"}]}</script>  <link rel='dns-prefetch' href='//www.google.com' /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.gpj.co.uk\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.gpj.co.uk/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--color--secondary: #68f5b2;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='cookie-law-info-css' href='https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-public.css?ver=2.3.7' type='text/css' media='all' /> <link rel='stylesheet' id='cookie-law-info-gdpr-css' href='https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-gdpr.css?ver=2.3.7' type='text/css' media='all' /> <style id='cookie-law-info-gdpr-inline-css' type='text/css'> .cli-modal-content, .cli-tab-content { background-color: #ffffff; }.cli-privacy-content-text, .cli-modal .cli-modal-dialog, .cli-tab-container p, a.cli-privacy-readmore { color: #000000; }.cli-tab-header { background-color: #f2f2f2; }.cli-tab-header, .cli-tab-header a.cli-nav-link,span.cli-necessary-caption,.cli-switch .cli-slider:after { color: #000000; }.cli-switch .cli-slider:before { background-color: #ffffff; }.cli-switch input:checked + .cli-slider:before { background-color: #ffffff; }.cli-switch .cli-slider { background-color: #e3e1e8; }.cli-switch input:checked + .cli-slider { background-color: #28a745; }.cli-modal-close svg { fill: #000000; }.cli-tab-footer .wt-cli-privacy-accept-all-btn { background-color: #00acad; color: #ffffff}.cli-tab-footer .wt-cli-privacy-accept-btn { background-color: #00acad; color: #ffffff}.cli-tab-header a:before{ border-right: 1px solid #000000; border-bottom: 1px solid #000000; } </style> <link rel='stylesheet' id='google/font-css' href='https://www.gpj.co.uk/wp-content/uploads/sites/8/fonts/d670e01c526220cdfc4f6ef9398908ef/font.css?v=1731942768' type='text/css' media='all' /> <link rel='stylesheet' id='sage/main.css-css' href='https://www.gpj.co.uk/wp-content/themes/main/dist/styles/main_49581ccf39f454fbcc43.css' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.co.uk/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.gpj.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" id="cookie-law-info-js-extra"> /* <![CDATA[ */ var Cli_Data = {"nn_cookie_ids":["leadforensics","ga"],"non_necessary_cookies":{"analytics":["leadforensics","ga"]},"cookielist":{"necessary":{"id":57,"status":true,"priority":0,"title":"Necessary","strict":true,"default_state":false,"ccpa_optout":false,"loadonstart":false},"analytics":{"id":60,"status":true,"priority":3,"title":"Analytics","strict":false,"default_state":false,"ccpa_optout":false,"loadonstart":false}},"ajax_url":"https:\/\/www.gpj.co.uk\/wp-admin\/admin-ajax.php","current_lang":"en","security":"5abbb91db6","eu_countries":["GB"],"geoIP":"disabled","use_custom_geolocation_api":"","custom_geolocation_api":"https:\/\/geoip.cookieyes.com\/geoip\/checker\/result.php","consentVersion":"1","strictlyEnabled":["necessary","obligatoire"],"cookieDomain":"","privacy_length":"250","ccpaEnabled":"","ccpaRegionBased":"","ccpaBarEnabled":"","ccpaType":"gdpr","triggerDomRefresh":"","secure_cookies":""}; var log_object = {"ajax_url":"https:\/\/www.gpj.co.uk\/wp-admin\/admin-ajax.php"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/js/cookie-law-info-public.js?ver=2.3.7" id="cookie-law-info-js"></script> <link rel="https://api.w.org/" href="https://www.gpj.co.uk/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.gpj.co.uk/wp-json/wp/v2/case-study/47444" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.gpj.co.uk/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.gpj.co.uk/?p=47444' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.gpj.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.co.uk%2Fcase-study%2Fstarbucks-unveiling-dallahs-treasure-blend%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.gpj.co.uk/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.gpj.co.uk%2Fcase-study%2Fstarbucks-unveiling-dallahs-treasure-blend%2F&format=xml" />  <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="head" async src="https://www.googletagmanager.com/gtag/js?id=G-68BYWS0B7C"></script> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="head"> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-68BYWS0B7C'); </script><link rel="alternate" href="https://www.gpj.com/case-study/starbucks-unveiling-dallahs-treasure-blend/" hreflang="x-default" /> <link rel="alternate" href="https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/" hreflang="en-GB" /> <link rel="icon" href="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-32x32.png" sizes="32x32" /> <link rel="icon" href="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-192x192.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-180x180.png" /> <meta name="msapplication-TileImage" content="https://www.gpj.co.uk/wp-content/uploads/sites/8/2022/07/cropped-icon-270x270.png" /> </head> <body class="case-study-template-default single single-case-study postid-47444 starbucks-unveiling-dallahs-treasure-blend app-data index-data singular-data single-data single-case-study-data single-case-study-starbucks-unveiling-dallahs-treasure-blend-data"> <header class="banner navbar navbar-dark navbar-expand-lg bg-black"> <div class="container-fluid mx-3"> <button class="navbar-toggler me-3" type="button" data-bs-toggle="collapse" data-bs-target="#navbarNavDropdown" aria-controls="navbarNavDropdown" aria-expanded="false" aria-label="Toggle navigation"> <span class="navbar-toggler-icon"></span> </button> <a class="navbar-brand mx-auto mx-lg-0" href="https://www.gpj.co.uk/"> <img src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/logo-white_bd68dd36cfd4aca51e8e.svg" alt="GPJ Logo" height="43"> </a> <ul class="navbar-nav"> <li class="nav-item dropdown"> <a class="nav-link dropdown-toggle" href="#" id="navbarDropdownMenuLink" role="button" data-bs-toggle="dropdown" aria-expanded="false"> <button class="country-select-button btn p-0" type="button"> <span class="d-md-none country-code">GB</span> <span class="d-none d-md-block flag-icon flag-icon-gb flag-icon-squared rounded-circle"> <span class="visually-hidden">Select Country</span> </span> </button> </a> <ul class="dropdown-menu dropdown-menu-end dropdown-menu-dark" aria-labelledby="navbarDropdownMenuLink"> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-us flag-icon-squared rounded-circle me-2"></span> USA </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.co.jp/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-ja flag-icon-squared rounded-circle me-2"></span> Japan </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpj.com.au/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-au flag-icon-squared rounded-circle me-2"></span> ANZ </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjco.cn/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-cn flag-icon-squared rounded-circle me-2"></span> Greater China </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://gpj.de/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-de flag-icon-squared rounded-circle me-2"></span> Germany </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://www.gpjindia.com/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-in flag-icon-squared rounded-circle me-2"></span> India </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://br.gpj.com/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-br flag-icon-squared rounded-circle me-2"></span> Brazil </a> </li> <li> <a class="dropdown-item d-flex align-items-center fw-bolder " href="https://www.gpj.co.uk/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-gb flag-icon-squared rounded-circle me-2"></span> UK </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://kor.gpj.com/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-kr flag-icon-squared rounded-circle me-2"></span> South Korea </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://sg.gpj.com/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-sg flag-icon-squared rounded-circle me-2"></span> Singapore </a> </li> <li> <a class="dropdown-item d-flex align-items-center " href="https://ae.gpj.com/case-study/starbucks-unveiling-dallahs-treasure-blend/?from_lang=8"> <span class="flag-icon flag-icon-ae flag-icon-squared rounded-circle me-2"></span> Dubai </a> </li> </ul> </li> </ul> <div class="collapse navbar-collapse" id="navbarNavDropdown"> <nav class="nav-primary mx-auto"> <div class="menu-primary-container"><ul id="menu-primary" class="nav flex-column flex-lg-row"><li id="menu-item-46150" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46150"><a href="https://www.gpj.co.uk/what-weve-done/">Work</a></li> <li id="menu-item-46151" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46151"><a href="https://www.gpj.co.uk/what-we-do/">Services</a></li> <li id="menu-item-46152" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-46152"><a href="https://www.gpj.co.uk/news-insights/">News & Insights</a></li> <li id="menu-item-46154" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46154"><a href="https://www.gpj.co.uk/who-we-are/">About</a></li> <li id="menu-item-46153" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46153"><a href="https://www.gpj.co.uk/contact/">Contact</a></li> </ul></div> </nav> </div> </div> </header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-47444 case-study type-case-study status-publish has-post-thumbnail hentry"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>A Multi-Sensory Homage to Arabic <strong>Coffee Culture</strong></h1> </div> </div> <div class="carousel-item active"> <img src="https://i6.swiftpic.io/gpj/YZ6bvPJQahQv75pe0TJgJ1k03VVumuKxIBP0zmNz4pY=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-2-2048x1364.jpg" class="d-block w-100" alt="" srcset="https://i1.swiftpic.io/gpj/++guXKQs1uhUZEqr3/eRr5B4AzbMF2og9QpGQ8ck6N0=/format:jpg;cover:1920,828/https://www.gpj.com/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-2-2048x1364.jpg 1920w, https://i6.swiftpic.io/gpj/YZ6bvPJQahQv75pe0TJgJ1k03VVumuKxIBP0zmNz4pY=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-2-2048x1364.jpg 1440w, https://i8.swiftpic.io/gpj/LZvcMnKcpVtGkBk82lKIOHQEGB4WRHAQ/rFybRwMnvE=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-2-2048x1364.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-starbucks" alt="Starbucks" src="https://i7.swiftpic.io/gpj/eme7s8X8InUajSY4t2s0WsAqYBW9SH0hHqpv4WBWywU=/trim;resize:140,140/https://www.gpj.com/wp-content/uploads/2024/11/starbucks_w.png" srcset="https://i7.swiftpic.io/gpj/hA/JlzR7KWA/KON98++HS2j5GXjAQitjFsnPuRxyTYM=/trim;resize:280,280/https://www.gpj.com/wp-content/uploads/2024/11/starbucks_w.png 2x, https://i8.swiftpic.io/gpj/CvdMIg8sNhYYKtH8rp4XaTbZx1o9QNCS5Ej5KjmrW8k=/trim;resize:420,420/https://www.gpj.com/wp-content/uploads/2024/11/starbucks_w.png 3x, https://i2.swiftpic.io/gpj/2keZfumia5U6JihTrUCp0JqrtFOGBTVFm9vn9wtH4I8=/trim;resize:560,560/https://www.gpj.com/wp-content/uploads/2024/11/starbucks_w.png 4x"> </div> <h4 class="text-center mb-5"> 2024 — </h4> <div class="w-100"> <div class="block-text"> <h2 class="text-center text-uppercase">Starbucks: Unveiling Dallah's Treasure Blend</h2> </div> </div> </div> <p class="has-text-align-center"></p> <div class="wp-block-image"> <figure class="aligncenter size-thumbnail is-resized"><img decoding="async" width="150" height="150" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Starbucks_Corporation_Logo_2011.svg_-150x150.png" alt="" class="wp-image-47456" style="width:108px;height:auto" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Starbucks_Corporation_Logo_2011.svg_-150x150.png 150w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Starbucks_Corporation_Logo_2011.svg_-298x300.png 298w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Starbucks_Corporation_Logo_2011.svg_-768x773.png 768w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Starbucks_Corporation_Logo_2011.svg_.png 1017w" sizes="(max-width: 150px) 100vw, 150px" /></figure></div> <p class="has-text-align-center has-secondary-color has-text-color has-link-color has-medium-font-size wp-elements-e0cb7d5b274b818a38d9facebb4af6da" style="font-style:normal;font-weight:500">“For 25 years, Starbucks has been part of the fabric of communities across the region, employing thousands of partners (employees), serving millions of customers, and bringing people together over coffee.” </p> <p class="has-text-align-center">Duncan Moir, president of Starbucks Europe Middle East and Africa</p> <div class="wp-block-image"> <figure class="aligncenter size-full is-resized"><img fetchpriority="high" decoding="async" width="465" height="139" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/AWARDS-BADGE-BRONZE-Experiential.png" alt="" class="wp-image-47469" style="width:284px;height:auto" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/AWARDS-BADGE-BRONZE-Experiential.png 465w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/AWARDS-BADGE-BRONZE-Experiential-300x90.png 300w" sizes="(max-width: 465px) 100vw, 465px" /></figure></div> <div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img decoding="async" width="1296" height="921" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Drum-Awards_V6@3x-1-1-1296x921.png" alt="" class="wp-image-47454" style="width:730px" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Drum-Awards_V6@3x-1-1-1296x921.png 1296w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Drum-Awards_V6@3x-1-1-300x213.png 300w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Drum-Awards_V6@3x-1-1-768x545.png 768w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Drum-Awards_V6@3x-1-1-1536x1091.png 1536w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/Drum-Awards_V6@3x-1-1-2048x1455.png 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure></div> <p>Starbucks, in partnership with Alshaya, marked its 25th anniversary in the Middle East with <a href="https://stories.starbucks.com/emea/stories/2024/to-mark-25-years-in-the-middle-east-starbucks-introduces-dallahs-treasure-blend-which-pays-homage-to-arabic-coffee-culture/">the launch</a> of Dallah’s Treasure Blend. This exclusive coffee, paying homage to Arabic coffee culture, was unveiled through an experiential activation at Dubai’s <a href="https://museumofthefuture.ae/en">Museum of the Future</a> on April 22, 2024. The event, a collaboration of ideas and execution between GPJ UK and GPJ Dubai,  blended tradition with innovation for a multi-sensory journey through the rich heritage of Arabic coffee.</p> <p>The unique pairings and discovery of the precious flavours found in the MENA region played into the inspiration behind Starbucks Dallah’s Treasure blend. </p> <div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img loading="lazy" decoding="async" width="1296" height="863" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3-1296x863.jpg" alt="" class="wp-image-47459" style="width:730px" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3-1296x863.jpg 1296w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3-300x200.jpg 300w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3-768x511.jpg 768w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3-1536x1023.jpg 1536w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1948-1-3-2048x1364.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure></div> <p><br><br>Like opening a cave of fortune, we featured several exploration stations including a digitalised Arabic coffee brewing table where visitors used a traditional Dallah to navigate through the digital sand displaying the regional history of coffee. A digitised treasure chest enchanted guests as they discovered the inspiration behind the blend’s unique flavour profile present. <br><br>Traditional music, dance, and storytelling complemented the high-tech elements, enveloping guests in a holistic cultural experience. The event exemplified how cultural sensitivity with innovative marketing can create a powerful brand activation.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="863" data-id="47449" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-1296x863.jpg" alt="" class="wp-image-47449" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-1296x863.jpg 1296w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-300x200.jpg 300w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-768x511.jpg 768w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-1536x1023.jpg 1536w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-2096-1-2048x1364.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="863" data-id="47451" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1976-1-1-1-1296x863.jpg" alt="" class="wp-image-47451" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1976-1-1-1-1296x863.jpg 1296w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1976-1-1-1-300x200.jpg 300w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1976-1-1-1-768x511.jpg 768w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1976-1-1-1-1536x1023.jpg 1536w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/28052024_Starbucks-Coffee-Experience-1976-1-1-1-2048x1364.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> </figure> <ul class="wp-block-list"> <li><strong>Pre-Event Promotion:</strong> A buzz-generating <a href="https://www.gpj.co.uk/innovation/">digital campaign</a> and exclusive invitations sent to key stakeholders, media, and influencers.</li> <li> <strong>Event Design:</strong> Transforming the Museum of the Future into a celebration of Arabic culture with decor, lighting, and ambiance that reflected heritage and innovation.</li> <li><strong>Interactive Stations:</strong> Engaging points included live coffee brewing demonstrations, a spice market, and a virtual reality experience of coffee farming in the Middle East.</li> <li><strong>Cultural Performances: </strong>Traditional music, dance, and storytelling sessions immersed guests in Arabic culture.</li> <li><strong>Product Sampling:</strong> Guests tasted Dallah’s Treasure Blend, appreciating the fusion of cultures in every sip.</li> <li><strong>Media Engagement:</strong> Facilitated interviews with Starbucks and Alshaya executives, and cultural experts provided deeper insights into the product’s significance.</li> <li><strong>Social Responsibility Announcement: </strong>The $250,000 donation to <a href="https://wck.org/">World Central Kitchen</a> was revealed in a heartfelt presentation, emphasising Starbucks’ commitment to the region.</li> <li><strong>Post-Event Engagement: </strong>Attendees received exclusive gift packs and access to an online portal to share their experiences and learn more about Arabic coffee culture.</li> </ul> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="730" data-id="47461" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124736-1-1-1296x730.jpg" alt="" class="wp-image-47461" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124736-1-1-1296x730.jpg 1296w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124736-1-1-300x169.jpg 300w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124736-1-1-768x432.jpg 768w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124736-1-1-1536x865.jpg 1536w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124736-1-1-2048x1153.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> <figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1296" height="730" data-id="47462" src="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124447-1-1296x730.jpg" alt="" class="wp-image-47462" srcset="https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124447-1-1296x730.jpg 1296w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124447-1-300x169.jpg 300w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124447-1-768x432.jpg 768w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124447-1-1536x865.jpg 1536w, https://www.gpj.co.uk/wp-content/uploads/sites/8/2024/10/20240528_124447-1-2048x1153.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> </figure> <p>The launch was a resounding success, with 92% of attendees reporting a positive shift in their perception of Starbucks’ commitment to Middle Eastern coffee traditions. 83% rated the event as “Excellent” or “Very Good,” and 73% learned something new about the region’s coffee culture. By blending cultural sensitivity and innovative experiences, Starbucks strengthened its brand presence in the Middle East, creating a meaningful and lasting connection with its audience.</p> <figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe loading="lazy" title="Starbucks UAE" width="500" height="281" src="https://www.youtube.com/embed/opELhpP-WhI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe> </div></figure> <p><br><br></p> <p><br></p> <p><br></p> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.co.uk/"> <span class="screen-reader-text">GPJ UK</span> </a> </div> <section class="widget nav_menu-2 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-46156" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46156"><a href="https://www.gpj.co.uk/who-we-are/">About us</a></li> <li id="menu-item-46157" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46157"><a href="https://www.gpj.co.uk/what-weve-done/">Work</a></li> <li id="menu-item-46158" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46158"><a href="https://www.gpj.co.uk/what-we-do/">Services</a></li> <li id="menu-item-46159" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46159"><a href="https://www.gpj.co.uk/who-we-are/">Leadership</a></li> </ul></div></section><section class="widget nav_menu-3 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-46160" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46160"><a href="https://www.gpj.co.uk/privacy/">Privacy</a></li> <li id="menu-item-46161" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46161"><a href="https://www.gpj.co.uk/uk-tax-policy/">UK Tax Policy</a></li> <li id="menu-item-46162" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46162"><a href="https://www.gpj.co.uk/modern-slavery/">Modern Slavery</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-46163" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46163"><a href="https://www.gpj.co.uk/contact/">Contact us</a></li> <li id="menu-item-46164" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-46164"><a href="https://www.gpj.co.uk/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://www.gpj.co.uk/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George P. Johnson. All rights reserved. <br class="d-none">A Project Worldwide Agency. <br class="d-none d-lg-block">George P. Johnson and its logo are registered trademarks of Project.</small> </div> <div class="col-auto"> <ul class="footer-social-icons list-inline"> <li class="list-inline-item"><a class="rounded-circle" href="https://www.instagram.com/gpjexplondon/"><i class="fa-brands fa-instagram"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://twitter.com/GPJExpLondon"><i class="fa-brands fa-x-twitter"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.linkedin.com/company/gpj-emea/"><i class="fa-brands fa-linkedin-in"></i></a> </li> <li class="list-inline-item"><a class="rounded-circle" href="https://www.youtube.com/channel/UCq-mllWpVXYHDJE4IbglZ3Q"><i class="fa-brands fa-youtube"></i></a> </li> </ul> </div> </div> </div> </footer> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" src="https://secure.leadforensics.com/js/26001.js"></script> <noscript><img src="https://secure.leadforensics.com/images/track/26001.png?trk_user=26001&trk_tit=jsdisabled&trk_ref=jsdisabled&trk_loc=jsdisabled" height="0" width="0" style="display:none;" alt=""></noscript><script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body"> window.ga=function(){ga.q.push(arguments)};ga.q=[];ga.l=+new Date; ga('create','UA-4722717-1','auto');ga('send','pageview') </script> <script type="text/plain" data-cli-class="cli-blocker-script" data-cli-category="analytics" data-cli-script-type="analytics" data-cli-block="true" data-cli-block-if-ccpa-optout="false" data-cli-element-position="body" src="https://www.google-analytics.com/analytics.js" async defer></script><div class="wt-cli-cookie-bar-container" data-nosnippet="true"><div id="cookie-law-info-bar" role="dialog" aria-live="polite" aria-label="cookieconsent" aria-describedby="wt-cli-cookie-banner" data-cli-geo-loc="0" style="text-align:left; padding:15px 30px;" class="wt-cli-cookie-bar"><div class="cli-wrapper"><span id="wt-cli-cookie-banner"><div class="cli-bar-container cli-style-v2"><div class="cli-bar-message">We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. However you may visit Cookie Settings to provide a controlled consent.</div><div class="cli-bar-btn_container"><a id="wt-cli-settings-btn" tabindex="0" role='button' style="border-bottom:1px solid; text-decoration:none; text-decoration:none;"class="wt-cli-element cli_settings_button" >Cookie settings</a><a id="wt-cli-accept-btn" tabindex="0" role='button' style="margin:5px 5px 5px 30px; border-radius:0; padding:8px 25px 8px 25px;" data-cli_action="accept" class="wt-cli-element medium cli-plugin-button cli-plugin-main-button cookie_action_close_header cli_action_button" >ACCEPT</a></div></div></span></div></div><div tabindex="0" id="cookie-law-info-again" style="display:none;"><span id="cookie_hdr_showagain">Manage consent</span></div><div class="cli-modal" id="cliSettingsPopup" role="dialog" aria-labelledby="wt-cli-privacy-title" tabindex="-1" aria-hidden="true"> <div class="cli-modal-dialog" role="document"> <div class="cli-modal-content cli-bar-popup"> <button aria-label="Close" type="button" class="cli-modal-close" id="cliModalClose"> <svg class="" viewBox="0 0 24 24"><path d="M19 6.41l-1.41-1.41-5.59 5.59-5.59-5.59-1.41 1.41 5.59 5.59-5.59 5.59 1.41 1.41 5.59-5.59 5.59 5.59 1.41-1.41-5.59-5.59z"></path><path d="M0 0h24v24h-24z" fill="none"></path></svg> <span class="wt-cli-sr-only">Close</span> </button> <div class="cli-modal-body"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-privacy-overview"> <h4 id='wt-cli-privacy-title'>Privacy Overview</h4> <div class="cli-privacy-content"> <div class="cli-privacy-content-text">This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.</div> </div> <a id="wt-cli-privacy-readmore" tabindex="0" role="button" class="cli-privacy-readmore" data-readmore-text="Show more" data-readless-text="Show less"></a> </div> </div> <div class="cli-col-12 cli-align-items-stretch cli-px-0 cli-tab-section-container" role="tablist"> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-necessary" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-necessary" aria-controls="wt-cli-tab-necessary" class="cli-nav-link cli-settings-mobile" data-target="necessary" data-toggle="cli-toggle-tab"> Necessary </a> <div class="wt-cli-necessary-checkbox"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-necessary" aria-label="Necessary" data-id="checkbox-necessary" checked="checked" /> <label class="form-check-label" for="wt-cli-checkbox-necessary"> Necessary </label> </div> <span class="cli-necessary-caption"> Always Enabled </span> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-necessary" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-necessary" class="cli-tab-pane cli-fade" data-id="necessary"> <div class="wt-cli-cookie-description">Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-analytics</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">cookielawinfo-checkbox-necessary</td><td class="cookielawinfo-column-3">11 months</td><td class="cookielawinfo-column-4">This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".</td></tr></tbody></table></div> </div> </div> </div> <div class="cli-tab-section"> <div class="cli-tab-header"> <a id="wt-cli-tab-link-analytics" tabindex="0" role="tab" aria-expanded="false" aria-describedby="wt-cli-tab-analytics" aria-controls="wt-cli-tab-analytics" class="cli-nav-link cli-settings-mobile" data-target="analytics" data-toggle="cli-toggle-tab"> Analytics </a> <div class="cli-switch"> <input type="checkbox" class="cli-user-preference-checkbox" id="wt-cli-checkbox-analytics" aria-label="analytics" data-id="checkbox-analytics" role="switch" aria-controls="wt-cli-tab-link-analytics" aria-labelledby="wt-cli-tab-link-analytics" /> <label for="wt-cli-checkbox-analytics" class="cli-slider" data-cli-enable="Enabled" data-cli-disable="Disabled"><span class="wt-cli-sr-only">analytics</span></label> </div> </div> <div class="cli-tab-content"> <div id="wt-cli-tab-analytics" tabindex="0" role="tabpanel" aria-labelledby="wt-cli-tab-link-analytics" class="cli-tab-pane cli-fade" data-id="analytics"> <div class="wt-cli-cookie-description">Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. <table class="wt-cli-element cookielawinfo-row-cat-table cookielawinfo-winter"><thead><tr><th scope="col" class="cookielawinfo-column-1">Cookie</th><th scope="col" class="cookielawinfo-column-3">Duration</th><th scope="col" class="cookielawinfo-column-4">Description</th></tr></thead><tbody><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Google Analytics</td><td class="cookielawinfo-column-3">2 years</td><td class="cookielawinfo-column-4">Used to monitor website engagement. Your IP address is anonymized.</td></tr><tr class="cookielawinfo-row"><td class="cookielawinfo-column-1">Lead Forensics</td><td class="cookielawinfo-column-3">10 years</td><td class="cookielawinfo-column-4">Lead Forensics is a software that reveals the identity of your anonymous website traffic and turns them into actionable leads within a business to business environment.</td></tr></tbody></table></div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-footer"> <div class="wt-cli-element cli-container-fluid cli-tab-container"> <div class="cli-row"> <div class="cli-col-12 cli-align-items-stretch cli-px-0"> <div class="cli-tab-footer wt-cli-privacy-overview-actions"> <a id="wt-cli-privacy-save-btn" role="button" tabindex="0" data-cli-action="accept" class="wt-cli-privacy-btn cli_setting_save_button wt-cli-privacy-accept-btn cli-btn">Save & Accept</a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="cli-modal-backdrop cli-fade cli-settings-overlay"></div> <div class="cli-modal-backdrop cli-fade cli-popupbar-overlay"></div> </div> <script type="text/javascript"> /* <![CDATA[ */ cli_cookiebar_settings='{"animate_speed_hide":"500","animate_speed_show":"500","background":"#000000","border":"#b1a6a6c2","border_on":false,"button_1_button_colour":"#61a229","button_1_button_hover":"#4e8221","button_1_link_colour":"#fff","button_1_as_button":true,"button_1_new_win":false,"button_2_button_colour":"#ffffff","button_2_button_hover":"#cccccc","button_2_link_colour":"#898888","button_2_as_button":false,"button_2_hidebar":false,"button_2_nofollow":false,"button_3_button_colour":"#61a229","button_3_button_hover":"#4e8221","button_3_link_colour":"#fff","button_3_as_button":true,"button_3_new_win":false,"button_4_button_colour":"#ffffff","button_4_button_hover":"#cccccc","button_4_link_colour":"#898888","button_4_as_button":false,"button_7_button_colour":"#61a229","button_7_button_hover":"#4e8221","button_7_link_colour":"#fff","button_7_as_button":true,"button_7_new_win":false,"font_family":"inherit","header_fix":false,"notify_animate_hide":true,"notify_animate_show":false,"notify_div_id":"#cookie-law-info-bar","notify_position_horizontal":"right","notify_position_vertical":"bottom","scroll_close":false,"scroll_close_reload":false,"accept_close_reload":false,"reject_close_reload":false,"showagain_tab":false,"showagain_background":"#fff","showagain_border":"#000","showagain_div_id":"#cookie-law-info-again","showagain_x_position":"100px","text":"#ffffff","show_once_yn":false,"show_once":"10000","logging_on":false,"as_popup":false,"popup_overlay":true,"bar_heading_text":"","cookie_bar_as":"banner","cookie_setting_popup":true,"accept_all":true,"js_script_blocker":false,"popup_showagain_position":"bottom-right","widget_position":"left","button_1_style":[["margin","5px 5px 5px 30px"],["border-radius","0"],["padding","8px 25px 8px 25px"]],"button_2_style":[],"button_3_style":[["margin","5px 5px 5px 5px"],["border-radius","0"],["padding","8px 25px 8px 25px"]],"button_4_style":[["border-bottom","1px solid"],["text-decoration","none"],["text-decoration","none"]],"button_5_style":[["float","right"],["text-decoration","none"],["color","#333"]],"button_7_style":[["margin","5px 5px 5px 30px"],["border-radius","0"],["padding","8px 25px 8px 25px"]],"accept_close_page_navigation":false}'; /* ]]> */ </script> <style id='core-block-supports-inline-css' type='text/css'> .wp-elements-e0cb7d5b274b818a38d9facebb4af6da a:where(:not(.wp-element-button)){color:var(--wp--preset--color--secondary);}.wp-block-gallery.wp-block-gallery-1{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );}.wp-block-gallery.wp-block-gallery-2{--wp--style--unstable-gallery-gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );gap:var( --wp--style--gallery-gap-default, var( --gallery-block--gutter-size, var( --wp--style--block-gap, 0.5em ) ) );} </style> <link rel='stylesheet' id='cookie-law-info-table-css' href='https://www.gpj.co.uk/wp-content/plugins/webtoffee-gdpr-cookie-consent/public/css/cookie-law-info-table.css?ver=2.3.7' type='text/css' media='all' /> <script type="text/javascript" src="https://www.gpj.co.uk/wp-content/plugins/page-links-to/dist/new-tab.js?ver=3.3.7" id="page-links-to-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-extra"> /* <![CDATA[ */ var gforms_recaptcha_recaptcha_strings = {"site_key":"6LdcbpkiAAAAAO0YDWpwI2B3kO8U7Y5obQZEC1x7","ajaxurl":"https:\/\/www.gpj.co.uk\/wp-admin\/admin-ajax.php","nonce":"e92198cdc8"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6LdcbpkiAAAAAO0YDWpwI2B3kO8U7Y5obQZEC1x7&ver=1.4.0" id="gforms_recaptcha_recaptcha-js"></script> <script type="text/javascript" id="gforms_recaptcha_recaptcha-js-after"> /* <![CDATA[ */ (function($){grecaptcha.ready(function(){$('.grecaptcha-badge').css('visibility','hidden');});})(jQuery); /* ]]> */ </script> <script type="text/javascript" src="https://www.gpj.co.uk/wp-content/themes/main/dist/scripts/main_c7bc65ee3cb6440e2a82.js" id="sage/main.js-js"></script> </body> </html>