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How to Calculate & Measure Net Promoter Score (NPS)
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class="text-gray-ally"aria-current="page">How to Calculate NPS</a></li> </ul> </div> </div> </div> </div> </section> <!-- ============================ ( L3, L4 ) Content Page ============================= --> <div class="default-style-wrapper cx" data-garegion="body"> <!-- Preload the hero image for better LCP score --> <link rel="preload" as="image" href="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/calc-nps-feature-en.webp" /> <section class="top-banner-content"> <div class="container py-5"> <div class="row"> <!-- Social Links--> <div id="article-sidebar"> <div class="pb-4"> <h3 style="font-size:18px;margin-top:0;">See how XM for Customer Experience works </h3> <a class="btn btn-small btn-px" href="/watch-demo/frontline/overview/?utm_lp=hub-sidebar">Watch Demo</a> </div> <!-- href="#" will be dynamically populated via js --> <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share on Facebook"> <svg class="icon icon-black facebook icon-size-4 lazy w-auto"> <title>Facebook logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/display/logo-facebook.svg#solid"></use> </svg> </a> <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share on X"> <svg class="icon icon-black twitter icon-size-4 lazy w-auto"> <title>Twitter logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/customer/x.svg#solid"></use> </svg> </a> <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share on LinkedIn"> <svg class="icon icon-black linked-in icon-size-4 lazy w-auto"> <title>LinkedIn logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/display/logo-linkedin.svg#solid"></use> </svg> </a> <a class="social-link d-block mb-2 " href="#" target="_blank" onclick="xmHub.openLinkWindowed(this)" title="Share via Email"> <svg class="icon icon-black icon-size-4 lazy w-auto"> <title>Email logo</title> <use href="https://www.qualtrics.com/m/assets/dist/svg/display/envelope-closed.svg#solid"></use> </svg> </a> </div> <div class="col-12 col-lg-10 offset-lg-2"> <!-- Tag --> <div class="w-48 d-inline-block pr-4 align-top"> <div class="mb-5 border-leaf-lg" style="padding-bottom: 100%; background-image:url('https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/calc-nps-feature-en.webp'); background-position:center; background-size: cover;" data-srcFull="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/calc-nps-feature-en.webp"> </div> </div> <div class="w-48 d-inline-block align-top"> <h1 class="headline" data-swiftype-name="title" data-swiftype-type="string"> How to calculate & measure Net Promoter Score (NPS) </h1> <p class="intro-summary " data-swiftype-name="body" data-swiftype-type="text" style="font-size:18px;"> <span style="font-size:15px;font-weight: 700;line-height: 1.6;"> 12 min read </span> <br /> Net Promoter Score (NPS®) is a metric that uses customers’ likelihood to recommend a product, service, or organization as a score for your customer experience. Find out how to measure and calculate NPS with this useful guide, complete with our free NPS calculator and survey template.. </p> </div> </div> </div> </div> </section> <style> /* Cancel out bolder in _reboot.scss */ b, strong { font-weight: bold; } </style> <section id="article-content-section" class="generated-content customer mb-5"> <div class="container py-3"> <div class="row"> <div class="col-12 col-lg-7 offset-lg-2"> <div class="content-block"> <p><strong>Written by</strong>: <a href="https://www.qualtrics.com/blog/author/aaron-carpenter/">Aaron Carpenter</a></p> <h2>How to calculate your Net Promoter Score (NPS)</h2> <p><a href="https://www.qualtrics.com/experience-management/customer/net-promoter-score/">NPS</a> is a metric that tells you your overall <a href="/experience-management/customer/customer-experience/">customer experience</a> quality, based on your existing customers’ likelihood to recommend your product, service, or organization. To do an NPS calculation, you’ll need to use the following Net Promoter Score (NPS) formula:</p> <p><em>Total % of promoters – total % of detractors = net promoter score</em></p> <p>This simply means:</p> <p><em>The total % of people who would recommend your brand – the total % of those who wouldn’t = your net promoter score</em></p> <p>For example, your Net Promoter Score calculation might look like:</p> <p><em>70% promoters – 10% detractors = 60 is your NPS Score</em></p> <p><strong><a href="https://www.qualtrics.com/marketplace/net-promoter-score-survey/?utm_lp=hub-calculate-nps">Get started with our free NPS survey template</a></strong></p> <h2>NPS Calculator</h2> <p>The score is a whole number ranging from -100 to 100 and indicates happiness with brand experience. Use the NPS online calculator below to calculate your NPS from your survey responses.</p> <div class="bg-gradient-135deg border-leaf col-lg-8 text-white white background-image pt-3 pb-5 "> <div class="container position-relative"> <div class="row mb-0 "> <div class="col-lg-12 offset-lg-0 mb-5 "> <h3 class="headline-light text-center">NPS Calculator</h3> </div> <div class="SampleSection a" style="padding: 5px 12px 10px 0; margin: -7px 15px;"><label for="a"><img decoding="async" style="width: 30; padding-left: 10px; padding-right: 300px; padding-bottom: 10px;" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/green-smiley-en.webp" /> Number of responses who rated you 9 or 10 </label><br /> <input id="a" style="padding: 0 0; margin: 0 0;" name="a" type="text" value="50" /></div> <div class="SampleSection b" style="padding: 5px 12px 10px 0; margin: -7px 15px;"><label for="b"><img decoding="async" style="width: 30; padding: 30px 300px 10px 10px;" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/grey-smiley-en.webp" /> Number of responses who rated you 7 or 8<br /> </label><br /> <input id="b" style="padding: 0 0; margin: 0 0;" name="b" type="text" value="30" /></div> <div class="SampleSection c" style="padding: 5px 12px 10px 0; margin: -7px 15px;"><label for="c"><img decoding="async" style="width: 30; padding: 30px 300px 10px 10px;" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/red-smiley-en.webp" /> Number of responses who rated you a 6 or below</label><br /> <input id="c" style="padding: 0 0; margin: 0 0;" name="c" type="text" value="20" /></div> <div class="SampleSection SampleBox" style="padding: 30px 12px 5px 12px; margin: 0px 5px;"><label for="NPS">NPS Score </label><br /> <input id="NPS" name="NPS" readonly="readonly" type="text" /></div> <h3><script type="text/javascript"> function calculateSS(){ var a = document.getElementById('a').value; var b = document.getElementById('b').value; var c = document.getElementById('c').value; var sum = a + b + c; console.log(sum); sum = parseFloat(a) + parseFloat(b) + parseFloat(c); console.log(sum); var no = (a-c)/(sum); var NPS = ((no)*100).toFixed(1); document.getElementById('NPS').value = NPS; } calculateSS(); document.addEventListener('keyup', calculateSS); </script></h3> </div> </div> </div> <h2>Why should you calculate NPS?</h2> <p>In <a href="https://www.qualtrics.com/experience-management/customer/customer-experience-program/">customer experience programs</a>, managers and staff need to quantify the sentiment of customers to compare results and work towards better ones, by measuring customer’s experiences. Markers indicative of happy customers are brand <a href="https://www.qualtrics.com/experience-management/customer/customer-loyalty/">loyalty</a>, a positive level of <a href="https://www.qualtrics.com/experience-management/customer/customer-satisfaction/">customer satisfaction</a>, or high reported levels of top-quality <a href="https://www.qualtrics.com/experience-management/customer/service-tips-skills/">customer service</a>.</p> <p>This data can have a real impact on your future commercial strategy, budget-allocation, and product development plans. In these cases and others, NPS is used to get a representative landscape of how your customer base thinks about you.</p> <p>But how exactly do you find out who would recommend your brand and who wouldn’t? And how do you know if your NPS calculation result is an average score, a great score or a bad one? Read on to find out more.</p> <p><img fetchpriority="high" decoding="async" class="shadow mx-auto img-fluid alignnone size-full wp-image-133063" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/net-promoter-score-smileys-en.webp" alt="NPS equation and flow chart" width="1200" height="800" srcset="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/net-promoter-score-smileys-en.webp 1200w, https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/net-promoter-score-smileys-en-768x512.webp 768w, https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/net-promoter-score-smileys-en-150x100.webp 150w" sizes="(max-width: 1200px) 100vw, 1200px" /></p> <h2>The NPS calculation in more depth</h2> <p>Think of one of your favorite personal brands. With the brand in mind, answer this question:</p> <p><strong>‘On a scale of 0-to-10, how likely is it that you would recommend this brand to a friend or colleague?’</strong></p> <p>As a customer, this question forces you to place a value on your experience with the brand and asks you to stand by it. Your colleagues and friends are people who trust you for your good sense of quality, and if they have a terrible experience after following your recommendation, their opinion of you will also be marred by the negative association.</p> <p>So the question really being asked is: is recommending this brand going to elevate or risk your personal position with your hard-earned, trust-based relationships?</p> <p>The Net Promoter Score formula replicates this process to a greater extent, working at a business-to-business level and directly asking their existing customers.</p> <p>The scale is rated from 0 (not at all likely) to 10 (extremely likely). Depending on the responses, customers fall into one of 3 categories:</p> <div class="border-leaf bg-gray-light p-3 mb-3"> <ul> <li><strong>Promoters</strong> are customers who respond with a score of 9 or 10. Typically, these customers are loyal and enthusiastic customers.</li> <li><strong>Passives</strong> are customers who respond with a score of 7 or 8. These customers are satisfied with your service but not happy enough to be considered promoters.</li> <li><strong>Detractors</strong> respond with a score of 0 to 6. These are unhappy customers who are unlikely to buy from you again, and may even discourage others from buying from you.</li> </ul> </div> <p>From examining the ratios of each group along the scale, you can see that there is more opportunity to be seen as a detractor, than as a passive or promoter.</p> <h3>Your score is measured with the following NPS calculation formula:</h3> <p>Subtract the percentage of detractors from the percentage of promoters.</p> <p><em>Total % of promoters <strong>–</strong> total % of detractors<strong> = </strong>net promoter score</em></p> <p>(The percentage of passives is not used in the Net Promoter Score formula.)</p> <p>For example, if 10% of the total responses are from detractors, 20% are passives and 70% are promoters, your NPS score would be 70-10 = 60. Your NPS could range from -100 to 100. The ideal score would be 100, based on 100% of survey respondents being promoters.</p> <p>Beware – when you calculate Net Promoter Score, the results can also be negative. When Charles Schwab, the inventor of NPS, evaluated the Corporation in 2003, he found they had an NPS of -35!</p> <p>By understanding your net promoter score, and the kinds of customers that fit into each group, you’ll be able to take the actions needed to turn detractors into promoters. But how can you gather the needed data to get started?</p> <p><strong><a href="https://www.qualtrics.com/marketplace/net-promoter-score-survey/?utm_lp=hub-calculate-nps">Get started with our free NPS survey template</a></strong></p> <h2>Gather feedback and build your Net Promoter Score data sets</h2> <h3>Use NPS surveys to collect data</h3> <p>You might be tempted to start emailing your customers right away, but organization is key to being successful. You’ll want to first ask yourself the following questions:</p> <ul> <li>What aspect of the business am I looking to measure: brand, service, or product?</li> <li>How are my customers <a href="https://www.qualtrics.com/experience-management/brand/customer-segmentation/">segmented</a> and which segments will I need to monitor?</li> <li>Is my current technology set-up to store results, interpret the data, and share reports?</li> <li>Do I want automated insights and tailored alerts to speed up the research time, or do I have time to investigate this myself?</li> </ul> <p>Once you’ve established the answers to these questions, you can start planning your NPS surveys and outreach. Remember, you’ll need a high number of responses to be able to calculate your NPS more accurately. Higher response rates mean more data and a more in-depth picture of your customers’ real views. However, it’s worth bearing in mind that customers who are at the extremes of the NPS scale (very loyal and very unhappy) may skew results, as they’re more likely to want to share their opinion.</p> <h3>How NPS survey software can help</h3> <p>Researchers and customer experience experts will find that basic <a href="/core-xm/survey-software/">survey software</a> doesn’t include all the things they need, like automated data analytics, or the ability to combine or compare multiple NPS exercises.</p> <p><a href="https://www.qualtrics.com/customer-experience/nps-software/">Qualtrics NPS Software</a> allows you to measure, analyze, and improve your Net Promoter Score in 5 tailored and easy ways:</p> <ol> <li>Customers can conveniently provide feedback through multiple channels – including email, messaging apps, mobile, and more.</li> <li>Use flexible dashboards, pre-configured reports, and filters to segment customers by loyalty, monitor improvements, and give you the right information for business decisions in real-time.</li> <li>Use customized alerts to act quickly to improve the <a href="https://www.qualtrics.com/experience-management/customer/customer-experience/">customer experience</a> of your <a href="https://www.qualtrics.com/experience-management/product/create-buyer-persona/">target audience</a> and ‘<a href="https://www.qualtrics.com/experience-management/customer/closed-loop-cx/">close the loop</a>’ with unsatisfied customers, so you can turn poor experiences into great ones.</li> <li>You can view NPS exercises over the long-term, to see how your detractor percentage decreases, and your overall score increases. Here is a simulation showing how a company’s NPS can change over time, as detractors are turned into promoters:</li> </ol> <p><img decoding="async" class="alignnone size-full wp-image-81953" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2018/12/NPS-Simulation-2.gif" alt="NPS Simulation 2" width="600" height="338" /></p> <ol start="5"> <li>Identify customers at risk of <a href="https://www.qualtrics.com/experience-management/customer/customer-churn/">churn</a> (Passives and Detractors) so you can take steps to win them back. For example, if they rate your product or service 0-6, you can follow up with ‘We’re sorry to hear you were disappointed with our service. What could we do to improve in the future?’</li> </ol> <h2>Design an NPS Survey with additional questions</h2> <p>Measuring one NPS question alone is best for giving you a benchmark score for your customer experience. But how do you improve it? And what data should you gather alongside your NPS benchmarks to understand what’s driving your NPS score?</p> <p>This is where key drivers come in. By understanding your customers’ experiences in more detail, you can establish the most important aspects of the experience that influence that score. It can also help you to narrow down if there’s a bias in your responses where only those with stronger views are responding.</p> <p>Say for example you’re an online retailer. When a customer has completed a purchase with you, you send them a <a href="https://www.qualtrics.com/marketplace/online-purchase-feedback-survey/">customer survey</a>. As well as asking how likely they are to recommend your company, you might ask them:</p> <ul> <li>How easy was it to find the product you were looking for?</li> <li>What made you buy from us today [multiple choice]</li> <li>How easy were the following parts of your <a href="https://www.qualtrics.com/experience-management/customer/customer-journey-mapping/">journey</a>? [multiple choice]</li> </ul> <p>In addition, you could also use operational data from things like your website analytics to layer in elements like:</p> <ul> <li>Time on page</li> <li>Referral URL</li> <li>Number of pages viewed</li> <li>Page load speed</li> </ul> <p>That’s just a snapshot of the kind of data you could pull in. The more you include, the more data points you have to identify what’s really driving your NPS score calculation.</p> <h2>Analyzing and utilizing your NPS Score</h2> <h3>Compare your Net Promoter Score to your industry benchmarks</h3> <p>A NPS calculation isn’t just useful for seeing how your brand is performing against customer expectations – it’s also useful for measuring your competitive performance against others in your industry.</p> <p>A <a href="https://www.qualtrics.com/experience-management/customer/good-net-promoter-score/">good Net Promoter Score</a> for your business might not be enough to oust your competition, after all. If others in your industry are consistently retaining customers at a much higher rate than your business, it’s likely that they’ll draw their customer base to their business as well.</p> <p>Use the Qualtrics free NPS benchmarking report to see how your Net Promoter Score calculation results stack up against your competitors. Using NPS data from more than 300 companies across 20 industries, the <a href="https://www.qualtrics.com/nps-industry-benchmark-calculator/">Qualtrics NPS benchmarking report</a> helps you to identify new areas of potential growth by comparing your overall NPS score to others in your market.</p> <h3>Use your data to drive improved results and customer experience</h3> <p>Once you have calculated your NPS survey results and asked your audience about key drivers, you should have significant data points to be able to run advanced analyses like <a href="https://www.qualtrics.com/uk/iq/driver-iq/">Key Driver Analysis</a> or multivariate regression to identify your specific ways to improve the customer experience and your NPS scores. Alongside the NPS industry benchmarking report results, you’ll have a wealth of data to start growing your customer loyalty.</p> <p>Key areas of customer experience you might look at to improve your NPS surveys’ results include:</p> <ul> <li><strong>The customer journey: </strong>in your collected responses and open-ended feedback, which steps were highlighted as problematic?</li> <li><strong>User experiences:</strong> How has website performance and usability affected customer loyalty?</li> <li><strong>Brand engagement:</strong> Do you only engage with a small number of detractors when they reach out, or do you actively close the loop to turn detractors into promoters?</li> <li><strong>Customer relationships:</strong> Do you reward loyalty, or is customer retention a lower priority for your brand than driving new relationships?</li> </ul> <h2>How Qualtrics can help calculate and improve your NPS score</h2> <p><img decoding="async" class="mx-auto img-fluid alignnone" src="https://www.qualtrics.com/m/assets/wp-content/uploads/2023/07/nps-survey-question-picker-en.webp" alt="Qualtrics NPS survey software" width="1060" height="756" /></p> <p>Measuring customer loyalty is easy with Qualtrics. You can <a href="https://www.qualtrics.com/customer-experience/nps-software/">develop an NPS program</a> that automatically sends out an NPS survey at every touchpoint on all channels customers prefer to use.</p> <p>Don’t just calculate NPS – Increase the number of loyal customers by taking action, embedding customer experience as a priority across your organization. Identify at-risk customers with a targeted NPS survey that gives you useful results and a roadmap to better customer relationships.</p> </div> </div> </div> </div> <div class="my-3 py-4 bg-gray-light" data-gacontainer="gasection" data-gatext="cta-panel"> <div class="container"> <div class="row align-items-stretch"> <div class="col-lg-5 col-md-7 offset-lg-2 d-flex flex-column justify-content-end mb-3 mb-md-0"> <p class="headline-card mb-0">Get started with our free NPS survey template</p> </div> <div class="col-lg-3 col-md-5 d-flex align-items-end"> <a class="btn btn-small btn-primary" href="https://www.qualtrics.com/marketplace/net-promoter-score-survey/?utm_lp=hub-calculate-nps">Access Now</a> </div> </div> </div> </div> </section> <section id="article-footer-section" class="bg-white" data-gacontainer="gasection" data-gatext="article-navigation"> <!-- Related Posts, from same category --> <div class="container"> <div class="row py-5"> <div class="col-12"> <h5 class="headline-light 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data-code="AZ" data-us-name="Azerbaijan" value="Azerbaijan">Azerbaijan</option><option data-code="BS" data-us-name="Bahamas" value="Bahamas">Bahamas</option><option data-code="BH" data-us-name="Bahrain" value="Bahrain">Bahrain</option><option data-code="BD" data-us-name="Bangladesh" value="Bangladesh">Bangladesh</option><option data-code="BB" data-us-name="Barbados" value="Barbados">Barbados</option><option data-code="BY" data-us-name="Belarus" value="Belarus">Belarus</option><option data-code="BE" data-us-name="Belgium" value="Belgium">Belgium</option><option data-code="BZ" data-us-name="Belize" value="Belize">Belize</option><option data-code="BJ" data-us-name="Benin" value="Benin">Benin</option><option data-code="BM" data-us-name="Bermuda" value="Bermuda">Bermuda</option><option data-code="BT" data-us-name="Bhutan" value="Bhutan">Bhutan</option><option data-code="BO" data-us-name="Bolivia" value="Bolivia">Bolivia</option><option data-code="BQ" data-us-name="Bonaire, Sint Eustatius and Saba" value="Bonaire, Sint Eustatius and Saba">Bonaire, Sint Eustatius and Saba</option><option data-code="BA" data-us-name="Bosnia and Herzegovina" value="Bosnia and Herzegovina">Bosnia and Herzegovina</option><option data-code="BW" data-us-name="Botswana" value="Botswana">Botswana</option><option data-code="BV" data-us-name="Bouvet Island" value="Bouvet Island">Bouvet Island</option><option data-code="BR" data-us-name="Brazil" value="Brazil">Brazil</option><option data-code="IO" data-us-name="British Indian Ocean Territory" value="British Indian Ocean Territory">British Indian Ocean Territory</option><option data-code="BN" data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgaria</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Cambodia</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Cameroon</option><option data-code="CA" data-us-name="Canada" value="Canada">Canada</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Cape Verde</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Cayman Islands</option><option data-code="CF" data-us-name="Central African Republic" value="Central African Republic">Central African Republic</option><option data-code="TD" data-us-name="Chad" value="Chad">Chad</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CX" data-us-name="Christmas Island" value="Christmas Island">Christmas Island</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Colombia</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Comoros</option><option data-code="CG" data-us-name="Congo, The Republic of the" value="Congo, The Republic of the">Congo, The Republic of the</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Cook Islands</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Croatia</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curaçao</option><option data-code="CY" data-us-name="Cyprus" value="Cyprus">Cyprus</option><option data-code="CZ" data-us-name="Czech Republic" value="Czech Republic">Czech Republic</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Côte d'Ivoire</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Denmark</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Djibouti</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">Dominican Republic</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="EG" data-us-name="Egypt" value="Egypt">Egypt</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="GQ" data-us-name="Equatorial Guinea" value="Equatorial Guinea">Equatorial Guinea</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estonia</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="ET" data-us-name="Ethiopia" value="Ethiopia">Ethiopia</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Faroe Islands</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fiji</option><option data-code="FI" data-us-name="Finland" value="Finland">Finland</option><option data-code="FR" data-us-name="France" value="France">France</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">French Guiana</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">French Polynesia</option><option data-code="TF" data-us-name="French Southern Territories" value="French Southern Territories">French Southern Territories</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabon</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="DE" data-us-name="Germany" value="Germany">Germany</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GR" data-us-name="Greece" value="Greece">Greece</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Greenland</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Grenada</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Holy See (Vatican City State)</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hong Kong, China</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Hungary</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Iceland</option><option data-code="IN" data-us-name="India" value="India">India</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesia</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Iraq</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Ireland</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italy</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaica</option><option data-code="JA" data-us-name="Japan" value="Japan">Japan</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordan</option><option data-code="KZ" data-us-name="Kazakhstan" value="Kazakhstan">Kazakhstan</option><option data-code="KE" data-us-name="Kenya" value="Kenya">Kenya</option><option data-code="KI" data-us-name="Kiribati" value="Kiribati">Kiribati</option><option data-code="KW" data-us-name="Kuwait" value="Kuwait">Kuwait</option><option data-code="KG" data-us-name="Kyrgyzstan" value="Kyrgyzstan">Kyrgyzstan</option><option data-code="LA" data-us-name="Lao People's Democratic Republic" value="Lao People's Democratic Republic">Lao People's Democratic Republic</option><option data-code="LV" data-us-name="Latvia" value="Latvia">Latvia</option><option data-code="LB" data-us-name="Lebanon" value="Lebanon">Lebanon</option><option data-code="LS" data-us-name="Lesotho" value="Lesotho">Lesotho</option><option data-code="LR" data-us-name="Liberia" value="Liberia">Liberia</option><option data-code="LY" data-us-name="Libya" value="Libya">Libya</option><option data-code="LI" data-us-name="Liechtenstein" value="Liechtenstein">Liechtenstein</option><option data-code="LT" data-us-name="Lithuania" value="Lithuania">Lithuania</option><option data-code="LU" data-us-name="Luxembourg" value="Luxembourg">Luxembourg</option><option data-code="MO" data-us-name="Macao, China" value="Macao, China">Macao, China</option><option data-code="MK" data-us-name="Macedonia, North" value="Macedonia, North">Macedonia, North</option><option data-code="MG" data-us-name="Madagascar" value="Madagascar">Madagascar</option><option data-code="MW" data-us-name="Malawi" value="Malawi">Malawi</option><option data-code="MY" data-us-name="Malaysia" value="Malaysia">Malaysia</option><option data-code="MV" data-us-name="Maldives" value="Maldives">Maldives</option><option data-code="ML" data-us-name="Mali" value="Mali">Mali</option><option data-code="MT" data-us-name="Malta" value="Malta">Malta</option><option data-code="MH" data-us-name="Marshall Islands" value="Marshall Islands">Marshall Islands</option><option data-code="MQ" data-us-name="Martinique" value="Martinique">Martinique</option><option data-code="MR" data-us-name="Mauritania" value="Mauritania">Mauritania</option><option data-code="MU" data-us-name="Mauritius" value="Mauritius">Mauritius</option><option data-code="YT" data-us-name="Mayotte" value="Mayotte">Mayotte</option><option data-code="MX" data-us-name="Mexico" value="Mexico">Mexico</option><option data-code="FM" data-us-name="Micronesia" value="Micronesia">Micronesia</option><option data-code="MD" data-us-name="Moldova" value="Moldova">Moldova</option><option data-code="MC" data-us-name="Monaco" value="Monaco">Monaco</option><option data-code="MN" data-us-name="Mongolia" value="Mongolia">Mongolia</option><option data-code="ME" data-us-name="Montenegro" value="Montenegro">Montenegro</option><option data-code="MS" data-us-name="Montserrat" value="Montserrat">Montserrat</option><option data-code="MA" data-us-name="Morocco" value="Morocco">Morocco</option><option data-code="MZ" data-us-name="Mozambique" value="Mozambique">Mozambique</option><option data-code="MM" data-us-name="Myanmar" value="Myanmar">Myanmar</option><option data-code="NA" data-us-name="Namibia" value="Namibia">Namibia</option><option data-code="NR" data-us-name="Nauru" value="Nauru">Nauru</option><option data-code="NP" data-us-name="Nepal" value="Nepal">Nepal</option><option data-code="NL" data-us-name="Netherlands" value="Netherlands">Netherlands</option><option data-code="NC" data-us-name="New Caledonia" value="New Caledonia">New Caledonia</option><option data-code="NZ" data-us-name="New Zealand" value="New Zealand">New Zealand</option><option data-code="NI" data-us-name="Nicaragua" value="Nicaragua">Nicaragua</option><option data-code="NE" data-us-name="Niger" value="Niger">Niger</option><option data-code="NG" data-us-name="Nigeria" value="Nigeria">Nigeria</option><option data-code="NU" data-us-name="Niue" value="Niue">Niue</option><option data-code="NF" data-us-name="Norfolk Island" value="Norfolk Island">Norfolk Island</option><option data-code="MP" data-us-name="Northern Mariana Islands" value="Northern Mariana Islands">Northern Mariana Islands</option><option data-code="NO" data-us-name="Norway" value="Norway">Norway</option><option data-code="OM" data-us-name="Oman" value="Oman">Oman</option><option data-code="PK" data-us-name="Pakistan" value="Pakistan">Pakistan</option><option data-code="PW" data-us-name="Palau" value="Palau">Palau</option><option data-code="PS" data-us-name="Palestine" value="Palestine">Palestine</option><option data-code="PA" data-us-name="Panama" value="Panama">Panama</option><option data-code="PG" data-us-name="Papua New Guinea" value="Papua New Guinea">Papua New Guinea</option><option data-code="PY" data-us-name="Paraguay" value="Paraguay">Paraguay</option><option data-code="PE" data-us-name="Peru" value="Peru">Peru</option><option data-code="PH" data-us-name="Philippines" value="Philippines">Philippines</option><option data-code="PN" data-us-name="Pitcairn" value="Pitcairn">Pitcairn</option><option data-code="PL" data-us-name="Poland" value="Poland">Poland</option><option data-code="PT" data-us-name="Portugal" value="Portugal">Portugal</option><option data-code="PR" data-us-name="Puerto Rico" value="Puerto Rico">Puerto Rico</option><option data-code="QA" data-us-name="Qatar" value="Qatar">Qatar</option><option data-code="RO" data-us-name="Romania" value="Romania">Romania</option><option data-code="RU" data-us-name="Russia, excluding Crimea" value="Russia, excluding Crimea">Russia, excluding Crimea</option><option data-code="RW" data-us-name="Rwanda" value="Rwanda">Rwanda</option><option data-code="RE" data-us-name="Réunion" value="Réunion">Réunion</option><option data-code="BL" data-us-name="Saint Barthélemy" value="Saint Barthélemy">Saint Barthélemy</option><option data-code="SH" data-us-name="Saint Helena, Ascension and Tristan da Cunha" value="Saint Helena, Ascension and Tristan da Cunha">Saint Helena, Ascension and Tristan da Cunha</option><option data-code="KN" data-us-name="Saint Kitts and Nevis" value="Saint Kitts and Nevis">Saint Kitts and Nevis</option><option data-code="LC" data-us-name="Saint Lucia" value="Saint Lucia">Saint Lucia</option><option data-code="MF" data-us-name="Saint Martin (French part)" value="Saint Martin (French part)">Saint Martin (French part)</option><option data-code="PM" data-us-name="Saint Pierre and Miquelon" value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option><option data-code="VC" data-us-name="Saint Vincent and the Grenadines" value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option><option data-code="WS" data-us-name="Samoa" value="Samoa">Samoa</option><option data-code="SM" data-us-name="San Marino" value="San Marino">San Marino</option><option data-code="ST" data-us-name="Sao Tome and Principe" value="Sao Tome and Principe">Sao Tome and Principe</option><option data-code="SA" data-us-name="Saudi Arabia" value="Saudi Arabia">Saudi Arabia</option><option data-code="SN" data-us-name="Senegal" value="Senegal">Senegal</option><option data-code="RS" data-us-name="Serbia" value="Serbia">Serbia</option><option data-code="SC" data-us-name="Seychelles" value="Seychelles">Seychelles</option><option data-code="SL" data-us-name="Sierra Leone" value="Sierra Leone">Sierra Leone</option><option data-code="SG" data-us-name="Singapore" value="Singapore">Singapore</option><option data-code="SX" data-us-name="Sint Maarten (Dutch part)" value="Sint Maarten (Dutch part)">Sint Maarten (Dutch part)</option><option data-code="SK" data-us-name="Slovakia" value="Slovakia">Slovakia</option><option data-code="SI" data-us-name="Slovenia" value="Slovenia">Slovenia</option><option data-code="SB" data-us-name="Solomon Islands" value="Solomon Islands">Solomon Islands</option><option data-code="SO" data-us-name="Somalia" value="Somalia">Somalia</option><option data-code="ZA" data-us-name="South Africa" value="South Africa">South Africa</option><option data-code="GS" data-us-name="South Georgia and the South Sandwich Islands" value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option><option data-code="KR" data-us-name="South Korea" value="South Korea">South Korea</option><option data-code="SS" data-us-name="South Sudan" value="South Sudan">South Sudan</option><option data-code="ES" data-us-name="Spain" value="Spain">Spain</option><option data-code="LK" data-us-name="Sri Lanka" value="Sri Lanka">Sri Lanka</option><option data-code="SD" data-us-name="Sudan" value="Sudan">Sudan</option><option data-code="SR" data-us-name="Suriname" value="Suriname">Suriname</option><option data-code="SJ" data-us-name="Svalbard and Jan Mayen" value="Svalbard and Jan Mayen">Svalbard and Jan Mayen</option><option data-code="SE" data-us-name="Sweden" value="Sweden">Sweden</option><option data-code="CH" data-us-name="Switzerland" value="Switzerland">Switzerland</option><option data-code="TW" data-us-name="Taiwan, China" value="Taiwan, China">Taiwan, China</option><option data-code="TJ" data-us-name="Tajikistan" value="Tajikistan">Tajikistan</option><option data-code="TZ" data-us-name="Tanzania" value="Tanzania">Tanzania</option><option data-code="TH" data-us-name="Thailand" value="Thailand">Thailand</option><option data-code="TL" data-us-name="Timor-Leste" value="Timor-Leste">Timor-Leste</option><option data-code="TG" data-us-name="Togo" value="Togo">Togo</option><option data-code="TK" data-us-name="Tokelau" value="Tokelau">Tokelau</option><option data-code="TO" data-us-name="Tonga" value="Tonga">Tonga</option><option data-code="TT" data-us-name="Trinidad and Tobago" value="Trinidad and Tobago">Trinidad and Tobago</option><option data-code="TN" data-us-name="Tunisia" value="Tunisia">Tunisia</option><option data-code="TR" data-us-name="Turkey" value="Turkey">Turkey</option><option data-code="TM" data-us-name="Turkmenistan" value="Turkmenistan">Turkmenistan</option><option data-code="TC" data-us-name="Turks and Caicos Islands" value="Turks and Caicos Islands">Turks and Caicos Islands</option><option data-code="TV" data-us-name="Tuvalu" value="Tuvalu">Tuvalu</option><option data-code="UG" data-us-name="Uganda" value="Uganda">Uganda</option><option data-code="UA" data-us-name="Ukraine, excluding Crimea" value="Ukraine, excluding Crimea">Ukraine, excluding Crimea</option><option data-code="AE" data-us-name="United Arab Emirates" value="United Arab Emirates">United Arab Emirates</option><option data-code="GB" data-us-name="United Kingdom" value="United Kingdom">United Kingdom</option><option data-code="US" data-us-name="United States" value="United States">United States</option><option data-code="UM" data-us-name="United States Minor Outlying Islands" value="United States Minor Outlying Islands">United States Minor Outlying Islands</option><option data-code="UY" data-us-name="Uruguay" value="Uruguay">Uruguay</option><option data-code="UZ" data-us-name="Uzbekistan" value="Uzbekistan">Uzbekistan</option><option data-code="VU" data-us-name="Vanuatu" value="Vanuatu">Vanuatu</option><option data-code="VE" data-us-name="Venezuela" value="Venezuela">Venezuela</option><option data-code="VN" data-us-name="Viet Nam" value="Viet Nam">Viet Nam</option><option data-code="VG" data-us-name="Virgin Islands, British" value="Virgin Islands, British">Virgin Islands, British</option><option data-code="VI" data-us-name="Virgin Islands, U.S." value="Virgin Islands, U.S.">Virgin Islands, U.S.</option><option data-code="WF" data-us-name="Wallis and Futuna" value="Wallis and Futuna">Wallis and Futuna</option><option data-code="EH" data-us-name="Western Sahara" value="Western Sahara">Western Sahara</option><option data-code="YE" data-us-name="Yemen" value="Yemen">Yemen</option><option data-code="ZM" data-us-name="Zambia" value="Zambia">Zambia</option><option data-code="ZW" data-us-name="Zimbabwe" value="Zimbabwe">Zimbabwe</option><option data-code="AX" data-us-name="Åland Islands" value="Åland Islands">Åland Islands</option>; </select> <label for="modal-country">Country *</label> <div class="invalid-feedback"><span class="feedback-tooltip">Please select your country.</span></div> </div> <div class="col-12 form-group d-none" > <textarea id="modal-lead-comments" 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