Video ads | LinkedIn Help

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<div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Video ads </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 4 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(423762,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Reach professional audiences at scale in engaging video environments across the LinkedIn Feed and LinkedIn Audience Network.  </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Video ad campaigns in Campaign Manager</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads support all levels of full-funnel marketing, and can be used in the following types of campaigns in Campaign Manager:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/104424" target="_self">Brand awareness</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/104427" target="_self">Video views</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/104425" target="_self">Website visits</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/104426">Engagement</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/104428" target="_self">Lead generation</a> (Not eligible for LinkedIn Audience Network video placements)</p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/104429" target="_self">Website conversions</a></p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video is a Sponsored Content ad format. These ads promote video content originally posted on your LinkedIn Page or Showcase Page. To create video ads that haven’t been posted on a LinkedIn Page, you can also upload videos directly in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>After you create and launch your video ad campaign, you can:  </p> <ul> <li>Measure your campaign’s performance by reviewing video engagement metrics from your reporting dashboard. You can also get a better understanding of your audience with demographic reporting.  </li> <li>Retarget your engaged audience by building a Matched Audiences Video view audience segment to apply to future campaigns. </li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Enable LinkedIn Audience Network for your video ads</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When you enable the LinkedIn Audience Network for your video ad campaign, we’ll incorporate outstream and in-stream video ad placements to help you create a scaled video ad strategy on trusted third-party apps and sites. This strategy will give you access to stronger video ad campaign metrics, which can help you drive more meaningful business-to-business (B2B) marketing outcomes.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads shown on the Audience Network will be placed as either <a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a1459174" target="_self">outstream or in-stream video ad types</a>. The technical requirements for video ads are the same across all placements. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p> <ul> <li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a425108" target="_blank">Create a LinkedIn video ad campaign</a> </li> <li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a447152" target="_blank">Campaign Manager reporting</a> </li> <li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a1496557" target="_self">Performance reporting for LinkedIn Audience Network video ads</a></li> <li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a424171" target="_blank">Demographics for your ads</a> </li> <li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a427086" target="_blank">Create a video audience with Matched Audiences</a><br> </li> </ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Learn more </strong></p><ul><li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a425628" target="_blank">Sponsored Content</a> </li><li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a424737" target="_blank">Video ads advertising specifications</a> </li><li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a427126" target="_blank">Create video ads in Campaign Manager best practices</a> </li><li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a424153" target="_blank">Troubleshoot creating video ads</a></li><li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a426666" target="_blank">Video metrics in Campaign Manager</a> </li><li><a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a1459174" target="_self">Types of video ads on the LinkedIn Audience Network </a></li></ul> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-9e2ok" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Create video ads in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-9e2ok" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads are a Sponsored Content ad format that displays in the LinkedIn feed. You can sponsor posts with videos from your LinkedIn Page or you can create new video ads in Campaign Manager. Video ads created in Campaign Manager are known as Direct Sponsored Content.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Before creating a video ad, <a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a1324756" target="_self">create a new campaign</a> and select brand awareness, website visits, engagement, video views, website conversions, or lead generation as the objective. You can also create new ads for an existing video ad campaign by <a rel="" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/lms/answer/a425248" target="_self">editing your campaign</a>.  </p> </div> </div> <div class="collapsible__body-footer"> <a href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/a425108?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Create video ads in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-7r8qx" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Sponsored Content </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-7r8qx" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> Sponsored Content ad formats deliver native ads to the LinkedIn feed of members in your target audience. They can be displayed to LinkedIn members across desktop, tablet, and mobile devices. Sponsored Content ad formats include: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/107541">Single image ads</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/107575">Carousel ads</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/107558">Video ads</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/119151">Single job ads</a> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/a425628?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Sponsored Content”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-6w771" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Video ads advertising specifications </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-6w771" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Video ads are a Sponsored Content ad format that appear in the LinkedIn feed. Review the specifications below to help you create your video ad.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Pixel and aspect ratio requirements</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Videos must meet height and width specifications, as well as aspect ratio specifications. You can calculate an aspect ratio by dividing the video width by height. </p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Technical requirements</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Understanding aspect ratio</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Aspect ratio refers to the relationship between the width and the height of a video or image. Although the maximum width allowed is 1920 pixels and the minimum height allowed is 360 pixels, a 1920 x 360 video or image is not tall enough for an ad, as demonstrated in this example.<br> </p> </div> </div> <div class="collapsible__body-footer"> <a href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/a424737?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Video ads advertising specifications”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-q1w2o" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Sponsored Content FAQs </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-q1w2o" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/39572">Sponsored Content</a> is a collection of ad formats available when you create an advertising campaign on LinkedIn. Sponsored Content ad formats include: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/107541">Single image ads</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/107558">Video ads</a> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p><a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/107575" target="_self">Carousel ads</a></p> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <a rel="" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/119151">Single job ads</a> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/a423655?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Sponsored Content FAQs”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-e6mse" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Single image ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-e6mse" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Single image ads are a Sponsored Content ad format that is supported by both Classic and Accelerate campaign types. The ads include one image and appear directly in the LinkedIn feed of professionals you want to reach, on both desktop and mobile devices.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Whether you’re creating a Classic or Accelerate campaign, you can create your ad manually or with AI. If you’d like to use AI to help create your ad, the features available vary depending on the type of campaign.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/web/20240813225721/https://www.linkedin.com/help/linkedin/answer/a420760?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Single image ads”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section>  <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a135072" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/web/20240813225721/https://www.linkedin.com/help/linkedin/topic/a135072" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a135072"> Video Ads </span> </a> </li> </ul> </div>  </aside> </div>  </div> </main> <div class="placeholder " id="toasts__wormhole"> </div> <footer class="global-footer" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="http://web.archive.org/web/20240813225721/https://www.linkedin.com/help/linkedin/ask"> Contact us </a> </li>     <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form">  <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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