YouTube Security & Election Policies

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lb-header__nav-item" aria-activedescendant="subnav-our-commitments" aria-haspopup="menu" aria-label="Our commitments menupopup" tabindex="0" data-nosnippet="true"> Our commitments <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-our-commitments"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/our-commitments/managing-harmful-content/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube manage harmful content? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/our-commitments/standing-up-to-hate/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Standing up to hate </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube protect the community from hate and harassment? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Fighting misinformation </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube combat misinformation? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/our-commitments/curbing-extremist-content/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Curbing extremist content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube prevent radicalization? </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item lb-header__subnav-item--active" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/our-commitments/supporting-political-integrity/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Supporting political integrity </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How does YouTube support civic engagement and election integrity? </span> </a> </div> 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<div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/product-features/monetization/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization for Creators </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators earn money on YouTube </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/product-features/live/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> YouTube Live </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How you can reach your community in real time with Live and Premieres </span> </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="lb-header-js-nav-item lb-header__nav-item" aria-activedescendant="subnav-user-settings" aria-haspopup="menu" aria-label="User settings menupopup" tabindex="0" data-nosnippet="true"> User settings <span class="lb-header__subnav-chevron"></span> </a> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu" id="subnav-user-settings"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/user-settings/privacy/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Privacy controls </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we protect your information and what you can do to control your privacy </span> </a> </div> <div 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class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/policies/copyright/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Copyright </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we help Creators responsibly manage their content </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Monetization policies </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How Creators can monetize their content as part of the YouTube Partner Program </span> </a> </div> <div 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<a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/progress-impact/timeline/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Responsibility through the years </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we've been building a more responsible platform over the years </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/progress-impact/responsibility/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Progress on managing harmful content </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> How we're enforcing our policies on harmful content by the numbers </span> 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guides on Brand Safety for advertisers </span> </a> </div> <div class="lb-header__subnav-item-wrapper"> <a class="lb-header-js-subnav-item lb-header__subnav-item" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/resources/brand-resources/"> <span class="lb-font-weight-500 lb-header__subitem-label" data-nosnippet="true"> Brand resources </span> <span class="lb-font-subnav-description lb-font-color-grey5 lb-header__subitem-description" data-nosnippet="true"> Access brand resources such as our YouTube logo, color palettes, and permissions form </span> </a> </div> </nav> </div> </div> </nav> </div> </div> </div> </header> <main class="ytr-main ytr-youtube-security-election-policies" id="content"> <section class="ytr-section"> <div class="lb-padding-top-s lb-padding-bottom-s ytr-hero"> <div class="ytr-section__window"> <div class="lb-grid lb-grid--image-left"> <div class="lb-grid__cell lb-grid__cell--offset-5-span-7 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__details"> <small class="ytr-eyebrow lb-margin-bottom-l ytr-hero__eyebrow"> <span class="lb-font-weight-600 lb-font-eyebrow ytr-eyebrow__text"> Our commitments </span> <img class="ytr-eyebrow__underline" src="/web/20211203093150im_/https://www.youtube.com/howyoutubeworks/static/images/eyebrow-underline.png" role="presentation"> </small> <h1> <span class="lb-font-weight-600 lb-font-gamma-headline"> How does YouTube support civic engagement and stay secure, impartial, and fair during elections? </span> </h1> <div class="lb-font-body"> <p class="md md-p">With so many users around the world coming to YouTube to learn about political leaders, participate in civic engagement, and develop informed opinions about current events, we have a responsibility to support an informed citizenry and foster healthy political discourse. To deliver on this responsibility, we remove policy-violative content, raise authoritative news sources, reduce the spread of election-related misinformation, and provide a range of resources for civics partners such as government officials, candidates, civics organizations, and political Creators to ensure a broad range of voices are heard.</p> </div> </div> <div class="lb-grid__cell lb-grid__cell--span-4 lb-grid__cell--sm-span-12 ytr-flex-col ytr-flex-col--vert-center ytr-hero__image-wrapper"> <img class="ytr-hero__image" src="https://web.archive.org/web/20211203093150im_/https://lh3.googleusercontent.com/dsCum3lJU_euaFhs8RsQdgt0ss8Y3JOoKEy0GeCjkUAIeVrj4GDBvPl8pU3ZibZQblYuzeiR6dOKGe1kxq_C_mjh0wxS0cPZugAC=v3-s20-fblur=1,20" srcset="https://web.archive.org/web/20211203093150im_/https://lh3.googleusercontent.com/dsCum3lJU_euaFhs8RsQdgt0ss8Y3JOoKEy0GeCjkUAIeVrj4GDBvPl8pU3ZibZQblYuzeiR6dOKGe1kxq_C_mjh0wxS0cPZugAC=v1-s560 560w, https://web.archive.org/web/20211203093150im_/https://lh3.googleusercontent.com/dsCum3lJU_euaFhs8RsQdgt0ss8Y3JOoKEy0GeCjkUAIeVrj4GDBvPl8pU3ZibZQblYuzeiR6dOKGe1kxq_C_mjh0wxS0cPZugAC=v1-s840 840w, https://web.archive.org/web/20211203093150im_/https://lh3.googleusercontent.com/dsCum3lJU_euaFhs8RsQdgt0ss8Y3JOoKEy0GeCjkUAIeVrj4GDBvPl8pU3ZibZQblYuzeiR6dOKGe1kxq_C_mjh0wxS0cPZugAC=v0-s1680 1680w" alt="Supporting political integrity" aria-hidden="False"> </div> </div> </div> </div> </section> <section class="ytr-section ytr-section--article" data-lb-auto-init="ArticlePage"> <div class="ytr-section__window"> <div class="lb-grid ytr-article"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <ul class="ytr-article__tabs ytr-js-tabs"> <li class="ytr-article__tabs-tab-wrapper"> <a href="#removing-content" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Removing content </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#foreign-interference" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Foreign interference </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#election-news-and-information" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Election news and information </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#tools-and-resources" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Tools and resources </a> </li> <li class="ytr-article__tabs-tab-wrapper"> <a href="#political-advertising" class="lb-font-body lb-font--no-crop lb-font-color-grey5 ytr-article__tabs-tab ytr-js-tab"> Political advertising </a> </li> </ul> </div> <div class="lb-grid__cell lb-grid__cell--md-offset-1-span-10 lb-grid__cell--lg-offset-4-span-8 ytr-article__content-wrapper"> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="removing-content"> <h2 class="md md-h2">How does YouTube remove policy violative election-related content?</h2> <p class="md md-p">Our <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/9288567?hl=en" rel="noopener" target="_blank">Community Guidelines</a> provide clear guidance on content that is not allowed on YouTube, including established policies prohibiting hate speech, harassment, deceptive practices, and incitement to violence. Our policies include election-related content, and we enforce these policies consistently, regardless of who creates it. We use a combination of people and machine learning to detect potentially problematic content at scale, and when we identify such content, human review verifies whether it violates our policies. If it does, the content is removed and is used to train our machines for better coverage in the future.</p> <p class="md md-p">Here are some examples of where our established <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/9288567?hl=en" rel="noopener" target="_blank">Community Guidelines</a> apply to election-related content:</p> <ul class="md md-ul"> <li class="md md-li"> <p class="md md-p">Content that has been technically manipulated or doctored in a way that misleads users (beyond clips taken out of context) and may pose a serious risk of egregious harm; for example, a video that has been technically manipulated to make it appear that a government official is dead.</p> </li> <li class="md md-li"> <p class="md md-p">Content that aims to mislead people about voting or the <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://www.blog.google/technology/safety-security/how-google-and-youtube-are-working-protect-2020-us-census/" rel="noopener" target="_blank">census</a> processes, like telling viewers an incorrect voting date.</p> </li> <li class="md md-li"> <p class="md md-p">Content that advances false claims related to the technical eligibility requirements for current political candidates and sitting elected officials to serve in office, such as false claims that a candidate is not eligible to hold office based on false information about citizenship status requirements to hold office in that country.</p> </li> <li class="md md-li"> <p class="md md-p">Content that contains hacked information, the disclosure of which may interfere with democratic processes, such as elections and censuses. For example, videos that contain hacked information about a political candidate shared with the intent to interfere in an election.</p> </li> <li class="md md-li"> <p class="md md-p">Content encouraging others to interfere with democratic processes, such as obstructing or interrupting voting procedures. For example, telling viewers to create long voting lines with the purpose of making it harder for others to vote.</p> </li> <li class="md md-li"> <p class="md md-p">Content that advances false claims that widespread fraud, errors, or glitches changed the outcome of any past U.S. presidential election.</p> </li> </ul> <p class="md md-p">Additionally, we terminate channels that:</p> <ul class="md md-ul"> <li class="md md-li"> <p class="md md-p"><a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/2801947?hl=en" rel="noopener" target="_blank">Attempt to impersonate</a> another person or channel, misrepresent their country of origin, or conceal their association with a government actor.</p> </li> <li class="md md-li"> <p class="md md-p"><a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/3399767?hl=en" rel="noopener" target="_blank">Artificially increase</a> the number of views, likes, comments, or other metrics either through the use of automatic systems or by serving up videos to unsuspecting viewers.</p> </li> </ul> <p class="md md-p">Content providing sufficient <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://blog.youtube/inside-youtube/look-how-we-treat-educational-documentary-scientific-and-artistic-content-youtube/" rel="noopener" target="_blank">educational, documentary, scientific, or artistic</a> context is allowed on YouTube. As always, we enforce our policies consistently, without regard to a video’s political viewpoint.</p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="foreign-interference"> <h2 class="md md-h2">How does YouTube combat foreign interference in electoral processes?</h2> <p class="md md-p">To combat foreign and domestic coordinated influence operations looking to interfere in electoral processes, we coordinate closely with <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://blog.google/technology/safety-security/threat-analysis-group/protecting-users-government-backed-hacking-and-disinformation/" rel="noopener" target="_blank">Google’s Threat Analysis Group</a> (TAG) to identify bad actors and terminate their channels and accounts. Through TAG, we work with other technology companies to share intelligence and best practices, and share threat information with law enforcement.</p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="election-news-and-information"> <h2 class="md md-h2">How does YouTube give viewers access to authoritative election-related news and information?</h2> <p class="md md-p">Political news and events can be subject to misinformation, so the availability of quality information sources is crucial. That’s why we <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://youtube.googleblog.com/2019/12/the-four-rs-of-responsibility-raise-and-reduce.html" rel="noopener" target="_blank">raise up authoritative voices</a>, including news sources like CNN and Fox News, for news and information in search results and “Up next” panels.</p> <p class="md md-p">We also have a number of product features that help highlight content across our platform, including <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/9057101" rel="noopener" target="_blank">Top News and Breaking News</a> shelves to highlight quality journalism, as well as <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/7630512" rel="noopener" target="_blank">information panels</a> that indicate funding sources below videos from publishers that receive public or government funding. We also have <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/9229632" rel="noopener" target="_blank">fact check information panels</a> that provide context from third-party fact-checked articles above search results for relevant queries—including specific claims about the elections.</p> <p class="md md-p">Alongside our always-on product features that raise information from authoritative sources on our platform, we adopt further measures during key civics and election moments. For instance, when there are major live moments -- like the <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://youtube.googleblog.com/2020/02/state-of-union-2020-live-on-youtube.html" rel="noopener" target="_blank">State of the Union</a>, <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://blog.youtube/news-and-events/election-day-2020-live-on-youtube/" rel="noopener" target="_blank">Election Day</a> and the <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://youtube.googleblog.com/2017/01/presidential-inauguration-live-on.html" rel="noopener" target="_blank">Presidential Inauguration</a> -- we work to make these streams easily accessible to a wide audience on our platform.</p> <p class="md md-p">For the 2020 U.S. elections, we introduced a suite of information panels to provide additional context related to the elections – including information on candidates, voting, and elections results.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211203093150/https://kstatic.googleusercontent.com/files/a5a96bfa10fa6b28cfbf9750e0730da82ce1ca638398b57a00f0c276bc42e78151a297577f382e402087a514dac728a59a6b6655f1c4c5823ccea945d16ed528" target="_blank" rel="noreferrer nofollow"> Learn more about how our policies and products supported the 2020 US Elections in this report <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="tools-and-resources"> <h2 class="md md-h2">What YouTube tools and resources are available to civics partners such as government officials, candidates, civics organizations, and political Creators?</h2> <p class="md md-p">YouTube has a range of tools and resources to help civics partners build their brands and connect with constituents. We’ve created a series of guides to get them started.</p> <ul class="md md-ul"> <li class="md md-li"> <p class="md md-p"><a class="md md-a" href="https://web.archive.org/web/20211203093150/https://services.google.com/fh/files/misc/global-getting-started-guide-for-politicians.pdf" rel="noopener" target="_blank">Global Getting Started Guide for Civics</a> - Discover a set of best practices and examples for civic partners to build their channel from the ground up, including sections on branding, content planning, content creation, and content discovery.</p> </li> <li class="md md-li"> <p class="md md-p"><a class="md md-a" href="https://web.archive.org/web/20211203093150/https://services.google.com/fh/files/misc/civics-live-streaming-guide.pdf" rel="noopener" target="_blank">Live Streaming Guide for Civics</a> - Learn how civic partners are able to communicate effectively with their community live on YouTube, including details about hosting live events, press conferences, and real-time interactions with audiences - and explore hardware and software options to help them make the most of their live streams.</p> </li> </ul> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211203093150/https://kstatic.googleusercontent.com/files/22a57ab2e9d25ed007e24c64257b43441e233da83266b22701009e8a34e551d004d53e2763118003f156d18cc8d9564b81597918c48a867242890b5196cc4285" target="_blank" rel="noreferrer nofollow"> Global Getting Started Guide for Civics <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211203093150/https://kstatic.googleusercontent.com/files/f06acdb28fabb861edad781881c9e4646cff199ad8261778feffbb09cdf0f4aedd5fcf56607e9a506df021aea8c3709b998a9d85bd03aceee4b6fc54bceac1d3" target="_blank" rel="noreferrer nofollow"> Live Streaming Guide for Civics <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/72851?hl=en" target="_blank" rel="noreferrer nofollow"> Learn more about the YouTube Partner Program <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> <div class="ytr-article__content ytr-js-tabs-content-block lb-hide" id="political-advertising"> <h2 class="md md-h2">How does YouTube treat political advertising?</h2> <p class="md md-p">Given the importance of shared trust in the democratic process, we want to improve voters' confidence in the political ads they may see on our ad platforms. We enforce all of our guidelines consistently and without regard to a video’s political viewpoint.</p> <p class="md md-p">Ads running on YouTube are subject to Google Ads policies, content that lives on our platform are subject to YouTube Community Guidelines, and channels that are part of the YouTube Partner Program are subject to YouTube Monetization policies. So a video uploaded to a YouTube channel by a Creator is subject to our Community Guidelines, but if that same video is promoted as an ad, it’s further subject to Google Ad policies.</p> <p class="md md-p"><a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/adspolicy/answer/6008942?hl=en" rel="noopener" target="_blank">Google’s ads policies</a> govern ads that run on YouTube. We don’t allow granular microtargeting (including non-political ads). Verified US political advertisers can only target election ads on age, gender, location (e.g. postal code), and context (e.g. topics). Clear disclosures are required for all election ads to help you better understand who is paying for them - data which is publicly available in our <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://transparencyreport.google.com/political-ads/home?hl=en" rel="noopener" target="_blank">Transparency Report</a>. We use both automated and human reviewers to check our policies are being followed.</p> <p class="md md-p">YouTube’s <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://www.youtube.com/howyoutubeworks/policies/community-guidelines/" rel="noopener" target="_blank">Community Guidelines</a> specify what content is allowed and not allowed on YouTube, and we have policies that have been specifically created for elections. Policies that directly relate to elections include:</p> <ul class="md md-ul"> <li class="md md-li">Voter suppression</li> <li class="md md-li">Suppression of census participation</li> <li class="md md-li">False candidate eligibility claims</li> <li class="md md-li">Impersonation</li> <li class="md md-li">Hate and harassment</li> <li class="md md-li">Spam, deceptive practices, and scams</li> </ul> <p class="md md-p">YouTube’s <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://www.youtube.com/howyoutubeworks/policies/monetization-policies/" rel="noopener" target="_blank">Monetization policies</a> apply to creators who are part of the <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/youtube/answer/72851?hl=en" rel="noopener" target="_blank">YouTube Partner Program (YPP)</a> to adopt monetization products to earn money for their channel. Participating channels have to meet eligibility requirements as well as follow our monetization policies and advertiser friendly content guidelines. Failure to do so means limited or no ads will appear against content.</p> <p class="md md-p"><strong class="md md-strong">How does YouTube treat ads with political content in different parts of the world?</strong></p> <p class="md md-p">Political Creators interested in becoming verified to run ads with political content will need to <a class="md md-a" href="https://web.archive.org/web/20211203093150/https://support.google.com/adspolicy/answer/6014595?hl=en" rel="noopener" target="_blank">learn more about political advertising requirements in your country</a>.</p> <p class="md md-p" md-node-state="empty"><div class="ytr-resources lb-padding-top-s lb-margin-top-m lb-margin-bottom-m"> <div class="ytr-resources-grid"> <div class="ytr-resources-grid__cell ytr-resources-grid__cell--span-2"> <h3 class="lb-margin-bottom-xs"> <span class="lb-font-weight-600 lb-font-subhead"> Resources </span> </h3> <ul> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211203093150/https://kstatic.googleusercontent.com/files/2afcb5e8abcb95f682935a8298e1cc4570fdf707e60b6787b681ad3c6d85da4ee76a0695345a6f74f07441102bf7503c18296f42e3724a381bfd6a47d59ad39b" target="_blank" rel="noreferrer nofollow"> Political advertising policies on YouTube <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> <li class="lb-font-paragraph lb-margin-top-s"> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="https://web.archive.org/web/20211203093150/https://transparencyreport.google.com/political-ads/home?hl=en&hl=en" target="_blank" rel="noreferrer nofollow"> Political advertising report <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24" fill="#065fd4"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5a2 2 0 00-2 2v14a2 2 0 002 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </div> </li> </ul> </div> </div> </div></p> </div> </div> </div> </div> </section> <section class="ytr-related-content ytr-section "> <div class="ytr-section__window lb-padding-top-xl lb-padding-bottom-xl"> <h2 class="lb-margin-bottom-l"> <span class="lb-font-weight-600 lb-font-gamma-headline"> Related articles </span> </h2> <ul class="lb-grid ytr-related-content__article-list"> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Fighting misinformation </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/our-commitments/fighting-misinformation/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> Preventing bias </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/our-commitments/preventing-bias/" "> Read more </a> </div> </li> <li class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4 ytr-related-content__article ytr-flex ytr-flex-col"> <span class="lb-font-weight-600 lb-font-headline-2 lb-margin-bottom-xs"> News and information </span> <div class="lb-margin-top-xs lb-font-paragraph ytr-button"> <a class="ytr-link" href="/web/20211203093150/https://www.youtube.com/howyoutubeworks/product-features/news-information/" "> Read more 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class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-4" role="region" aria-labelledby="id-panel-header-4"> <div class="lb-expansion-panel__surface-content"> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203093150/https://www.youtube.com/yt/family/"> Creating for YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203093150/https://www.youtube.com/creatorresearch/"> Creator Research </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://web.archive.org/web/20211203093150/https://servicesdirectory.withyoutube.com/"> Creator Services Directory </a> <a class="lb-font-footnote 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