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obApi('track', 'PAGE_VIEW'); </script> <link rel="canonical" href="https://web.archive.org/web/20201104174256/https://variety.com/vip/data-borat-2-second-only-to-hamilton-in-most-watched-u-s-svod-movies-of-2020-1234823177/"/> <meta name="robots" content="max-image-preview:large">  <meta class="swiftype" name="content_type" data-type="string" content="VIP Article"/> <meta class="swiftype" name="post_id" data-type="integer" content="1234823177"/> <meta class="swiftype" name="title" data-type="string" content="Data: ‘Borat 2’ Second Only to ‘Hamilton’ in Most-Watched U.S. SVOD Movies of 2020"/> <meta class="swiftype" name="author" data-type="string" content="Gavin Bridge"/> <meta class="swiftype" name="published_at" data-type="date" content="2020-11-04 09:34:46"/> <meta class="swiftype" name="image" data-type="enum" content="https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?w=1024"/> <meta class="swiftype" name="comment_count" data-type="integer" content="0"/> <meta class="swiftype" name="tags" data-type="string" content="Borat 2"/> <meta class="swiftype" name="tags" data-type="string" content="Borat Subsequent Moviefilm"/> <meta class="swiftype" name="tags" data-type="string" content="Prime Video"/> <meta class="swiftype" name="topics" data-type="string" content="Streaming"/> <meta class="swiftype" name="appeared_in_print" data-type="string" content="No"/> <meta class="swiftype" name="body" data-type="text" content="Prime Video's recent release of "Borat 2" is one of 2020's most-watched movies released on an SVOD platform this year. That's according to exclusive data provided to VIP by ScreenEngine/ASI, who surveyed 1,200 U.S. video viewers aged 13-64 weekly on which titles they've watched in 7 days following their release. ScreenEngine's list of the top 30 most-watched SVOD movies sees Disney+'s smash-hit "Hamilton" top the list, followed by Prime Video's pair of "Borat 2" and "My Spy." The strong performances for recent releases "Borat 2" and HBO Max's "The Witches" suggest that audiences are accepting SVOD-first home releases as du jour. In addition to perennial streaming leader Netflix leading the top 30 in terms of total titles"/>  <style type="text/css"> .vvqbox { visibility: visible !important; display: block; clear: both; width: 100%; } .vvqbox div { margin: 10px auto; } .vvqbox img { max-width: 100%; height: 100%; } .vvqbox object { max-width: 100%; } </style> <script> /* eslint-disable */ /*! loadCSS. [c]2017 Filament Group, Inc. 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That’s according to exclusive data provided to VIP by ScreenEngine/ASI, who su…"/>  <script type="text/javascript"> /* <![CDATA[ */ var pmc_krux = {"lob":"variety","page-type":"single-variety_vip_post","env":"desktop","primary-category":"","primary-vertical":"","vertical":"","category":"","tag":["Borat 2","Borat Subsequent Moviefilm","Prime Video"],"author":"","logged-in":"no","subscriber-type":"free"}; /* ]]> */ </script> <script type="text/javascript"> var pmc = pmc || {}; pmc.subscription_v2 = pmc.subscription_v2 || {}; /** * Extend pmc global to get subscriber data. */ pmc.subscription_v2 = { is_paywall_content: true, is_single_post: true, is_admin_user: false, is_token_user: false, iframe_refresh_token_id: 'iframe_refresh_token', ajax_url: "https://web.archive.org/web/20201104174256/https://variety.com/wp-admin/admin-ajax.php", login_link: "https://web.archive.org/web/20201104174256/https://api.pmc.com/authorization/login?returnTo=https%3A%2F%2Fvariety.com%2Fvip%2Fdata-borat-2-second-only-to-hamilton-in-most-watched-u-s-svod-movies-of-2020-1234823177%2F&brand=variety-vip&source=website", is_ip_auth_enabled: false, subscriber_data: {}, brand_name: "variety-vip", /** * A queue of listeners that will fire when subscriber data is loaded. */ subscriber_data_listeners: [], render_links_from_theme: false, /** * Function to get subscriber data that is stored in the cookie with a signed value. * @param {function} callback * @return {void} */ get_cookie_data: function (callback) { var self = pmc.subscription_v2; var url = self.ajax_url; var params = '?action=pmc_get_cookie_data_ajax_callback'; var xhr = self.get_xhr_get(url, params); // Setup our listener to process completed requests xhr.onload = function () { callback && callback(JSON.parse(xhr.response), xhr.status); }; xhr.send(); }, /** * Generate a random string. * * @return {string} */ get_random: function () { return Math.random().toString( 36 ).substring( 2, 15 ) + Math.random().toString( 36 ).substring( 2, 15 ); }, /** * Do ajax call to refresh token of the current session * * @param {object} event * @return {void} */ listen_for_refresh_iframe_postmessage: function(event) { // Do nothing if we don't have data if ( ! event.data ) { return; } var authApiOrigin = "https://web.archive.org/web/20201104174256/https://api.pmc.com"; // Bail if this postMessage originated elsewhere if ( authApiOrigin !== event.origin ) { return; } var self = pmc.subscription_v2; var destroyIframe = false; var jsonParseError = false; try { var data = JSON.parse(event.data); } catch(error) { var data = event.data; jsonParseError = true; Rollbar.warn('Failed to parse response from Auth API', {data: data, session: self.get_session_data() }); } if( false === jsonParseError && ! data.hasOwnProperty('jwt') ) { Rollbar.warn('Unexpected token refresh data returned from Auth API', {data: data, session: self.get_session_data() }); } if( '' === data.jwt ){ switch (data.message) { // Remove user session if Auth0 has done the same case 'login_required': var url = self.ajax_url; var params = '?action=pmc_delete_subscriber_session_cookie_callback'; var xhr = self.get_xhr_get(url, params); xhr.send(); destroyIframe = true; Rollbar.info('login_required returned from Auth API', {data: data, session: self.get_session_data()}); break; // Auth API revokes IP authed session and returns `site_license_mismatch` when IP got changed case 'site_license_mismatch': var url = self.ajax_url; var params = '?action=pmc_delete_subscriber_cookie_ajax_callback'; var xhr = self.get_xhr_get(url, params); xhr.send(); destroyIframe = true; MicroModal.show( 'pmc-subscription__site-license-mismatch-modal' ); Rollbar.info('site_license_mismatch returned from Auth API', {data: data, session: self.get_session_data()}); break; default: if ( false === jsonParseError ) { Rollbar.warn( 'Unexpected token refresh message returned from Auth API', { data: data, session: self.get_session_data() } ); } break; } } // Save new user data if ( data.jwt && 'success' === data.message ) { var url = self.ajax_url; var params = '?action=token_refresh_ajax_callback' + '&jwt=' + data.jwt; var xhr = self.get_xhr_get(url, params); xhr.send(); destroyIframe = true; } if ( destroyIframe ) { var iframeElement = document.getElementById(self.iframe_refresh_token_id); if (iframeElement) { iframeElement.remove(); } return; } }, /** * Create Iframe to get new user session * * @param {object} userData * @return {void} */ create_refresh_iframe: function(userData) { var self = pmc.subscription_v2; // No create iframe if we don't have user or jwt data or if we have the sub_action === loggedin in the URL if ( ! userData.user || ! userData.jwt || self.is_logged_in_action() ) { return ; } // The Authorization API response contains valid HTML/JS including a new JWT—and will fire this event via PostMessage to inform us of the new JWT window.addEventListener('message', self.listen_for_refresh_iframe_postmessage); // Create and insert new iframe var auth_refresh_iframe = document.createElement('iframe'); auth_refresh_iframe.setAttribute('style', 'display:none;width:0;height:0'); auth_refresh_iframe.setAttribute('id', self.iframe_refresh_token_id); auth_refresh_iframe.src = "https://web.archive.org/web/20201104174256/https://api.pmc.com/authorization/token/refresh" + '?jwt=' + userData.jwt + '&ip=' + userData.user.ip.join(); auth_refresh_iframe.referrerPolicy = 'origin'; document.body.appendChild(auth_refresh_iframe); }, /** * Function to Authenticate user by IP address. * @param {function} callback * @return {void} */ ip_auth : function (callback) { var self = pmc.subscription_v2; var params = '?action=pmc_authenticate_by_ip'; var xhr = self.get_xhr_get(self.ajax_url, params); // Setup our listener to process completed requests xhr.onload = function () { callback && callback(JSON.parse(xhr.response), xhr.status); }; xhr.send(); }, /** * Return xhr object to make an AJAX GET request * * @param {string} url * @param {string} params * @return {object} xhr */ get_xhr_get: function(url, params) { var self = pmc.subscription_v2; var xhr = window.XMLHttpRequest ? new XMLHttpRequest() : new ActiveXObject('Microsoft.XMLHTTP'); // Appended random string is used to prevent caching of the AJAX call responses xhr.open( "GET", url + params + '&r=' + self.get_random() ); xhr.setRequestHeader( 'X-Requested-With', 'XMLHttpRequest' ); return xhr }, /** * Return session data */ get_session_data: function () { try { return pmc.subscription_v2.subscriber_data.session; } catch ( e ) { Rollbar.warn( 'Failed get_session_data', { 'error': e } ); return {}; } }, /** * Return `true` if user has session active. * * @return {boolean} */ has_session: function () { return 'true' === pmc.cookie.get('pmcsc_sub_has_session'); }, /** * Return `true` if the user has session data. * * @return {boolean} */ has_session_data: function( prop ) { var self = pmc.subscription_v2; if ( self.has_subscriber_data() && self.subscriber_data.hasOwnProperty( 'session' ) && self.subscriber_data.session ) { if ( 'undefined' !== typeof prop && '' !== prop ) { return self.subscriber_data.session.hasOwnProperty( prop ); } return true; } return false; }, /** * Return `true` if user has data * * @return {boolean} */ has_user: function () { var self = pmc.subscription_v2; return 'true' === pmc.cookie.get( 'pmcsc_sub_has_user' ) || self.is_admin_user || self.is_token_user; }, /** * Return `true` if the user has user data * * @return {boolean} */ has_user_data: function( prop ) { var self = pmc.subscription_v2; if ( self.has_subscriber_data() && self.subscriber_data.hasOwnProperty( 'user' ) && self.subscriber_data.user ) { if ( 'undefined' !== typeof prop && '' !== prop ) { return self.subscriber_data.user.hasOwnProperty( prop ); } return true; } return false; }, /** * Return `true` if unknownip cookie is true * * @return {boolean} */ has_unknownip: function () { return 'true' === pmc.cookie.get( 'pmcsc_sub_unknownip' ); }, /** * Return `true` if user has site license * * @return {boolean} */ has_site_license: function () { var self = pmc.subscription_v2; if ( self.has_user_data( 'site_license' ) ) { if ( self.subscriber_data.user.site_license.hasOwnProperty( 'salesforce_account_id' ) && self.subscriber_data.user.site_license.hasOwnProperty( 'user_ip' ) ) { return self.subscriber_data.user.site_license.salesforce_account_id !== '' && self.subscriber_data.user.site_license.user_ip !== ''; } } return false; }, /** * Return `true` if user has entitlement for fallback function ( older version i.e function without param `has_entitlements()` ) * Return `true` if user has entitlement(s) * * @param {array} entitlements Entitlement to check from subscriber data entitlement. * @param {string} condition Expects `and` and `or` values for entitlements. * * @return {boolean} */ has_entitlements: function( entitlements = [], condition = 'or' ) { var self = pmc.subscription_v2; // If subscriber data has entitlement object. if ( self.has_user_data( 'entitlements' ) ) { /** * - If no entitlement are passed, it would act as fallback for already used previous version of this function .ie( `has_entitlements()` ) . * - Would check if array passed by user and subscriber entitlement data are not empty. * - Would only accept array as its first param. */ if ( entitlements.length > 0 && Array.isArray( entitlements ) && self.subscriber_data.user.entitlements.length > 0 ) { // Condition Only to excepts `and` and `or` condition, other values would be treated as `or`. if ( 'and' === condition ) { // Return true if every element of `entitlements` is present in `subscriber_data.user.entitlements`. return entitlements.every( function ( value ) { return ( self.subscriber_data.user.entitlements.indexOf( value ) >= 0 ); } ); } else { // Return true if any element of `entitlements` is present in `subscriber_data.user.entitlements`. return entitlements.some( function ( value ) { return (self.subscriber_data.user.entitlements.indexOf( value ) >= 0); } ); } } else { return self.subscriber_data.user.entitlements.length > 0; } } return false; }, /** * Return `true` is a user is concurrency restricted. * * @return {boolean} */ is_restricted: function() { var self = pmc.subscription_v2; if ( self.has_session_data( 'concurrency_restricted' ) ) { return self.subscriber_data.session.concurrency_restricted; } return false; }, is_registered_user: function() { var self = pmc.subscription_v2; if ( self.has_user_data() && self.subscriber_data.user.acct.hasOwnProperty( 'reg' ) ) { if ( self.subscriber_data.user.acct.reg.hasOwnProperty( self.brand_name ) ) { var reg = self.subscriber_data.user.acct.reg[self.brand_name]; if ( reg.hasOwnProperty( 'cam' ) && reg.hasOwnProperty( 'date' ) ) { return ( reg.cam > 0 ) && ( reg.date.match(/^\d{4}-\d{2}-\d{2}$/).length > 0 ); } } } return false; }, get_registered_user_data: function() { var self = pmc.subscription_v2; return self.subscriber_data.user.acct.reg[self.brand_name]; }, /** * Show/hide links depending of the current user status * * @return {void} */ render_links: function () { var self = pmc.subscription_v2; // Check if the theme will take care of rendering these links. // If so, exit early so those changes aren't overwritten. if (self.render_links_from_theme) { return; } var show_or_hide_element = function(selector, show_element) { var element = document.querySelector(selector); if (element) { var display = show_element ? '' : 'none'; element.style.display = display; } }; var is_logged_in_user = self.has_user() && self.has_session(); // Show logout button if user is already logged in link and hide logout if ( is_logged_in_user && ! self.is_logged_out_action() ) { // Remove class `user-not-logged-in` if user is logged in for subscription links container var subscriptionLinks = document.querySelector('.subscription-links'); if ( subscriptionLinks ) { subscriptionLinks.className = subscriptionLinks.className.replace('user-not-logged-in', ''); } // Show user name and set logout session id var givenNameNode = document.querySelector('.subscriber-name .replace-username'); var logoutElements = document.querySelectorAll('.subscriber-logout-link'); if (givenNameNode) { givenNameNode.innerText = self.subscriber_data.user.given_name; } if (logoutElements) { logoutElements.forEach( function(element) { element.href = element.href + '&session-id=' + self.subscriber_data.session.session_id; }); } // Show and hide links show_or_hide_element('.subscriber-name', true); show_or_hide_element('.subscribe-link', false); document.querySelectorAll('.subscriber-login-link').forEach( function(element){ element.style.display = 'none'; }); if ( ! self.has_site_license() ) { show_or_hide_element('.subscriber-logout-link', true); show_or_hide_element('.subscriber-self-care-link', true); } } else { // Show "Subscribe" and "Login" links show_or_hide_element('.subscribe-link', true); document.querySelectorAll('.subscriber-login-link').forEach( function(element){ element.style.display = ''; }); // Send log to rollbar when user clicks login link document.querySelectorAll( "[href^='" + self.login_link + "']" ).forEach( function ( element ) { element.addEventListener( 'click', function ( event ) { var href = this.getAttribute( 'href' ); try { event.preventDefault(); Rollbar.debug( 'User clicked subscriber-login-link', function () { window.location.href = href; } ); } catch ( e ) { window.location.href = href; } } ); } ); } }, /** * Determine if the subscriber data object is empty. * * @returns {boolean} */ has_subscriber_data: function () { return Object.keys(this.subscriber_data).length > 0; }, /** * Determine if we have logged out action * * @returns {boolean} */ is_logged_in_action: function () { var urlParams = pmc.subscription_v2.get_url_params(); return 'logged_in' === urlParams.get('sub_action'); }, /** * Determine if we have logged out action * * @returns {boolean} */ is_logged_out_action: function () { var urlParams = pmc.subscription_v2.get_url_params(); return 'logged_out' === urlParams.get('sub_action'); }, /** * Register a callback that fires when user data is done loading. * * Note: If user data is already loaded when this is called, * the callback is fired immediately. * * @param callback * @param loggedOutCallback - Optional callback that fires immediately when the user is not logged in. */ on_subscriber_data_loaded: function (callback, loggedOutCallback) { loggedOutCallback = loggedOutCallback || function () {}; // Trigger the callback immediately if user data has already been set. if (this.has_user() && this.has_subscriber_data()) { callback(this.subscriber_data); return; } // Trigger the logged out callback immediately if the user isn't logged in. if (! this.has_session()) { loggedOutCallback(); return; } this.subscriber_data_listeners.push(callback); }, /** * Show concurrency message if the user has some restrictions. */ may_show_concurrency_restricted_modal: function(subscriber_data) { var self = pmc.subscription_v2; if (! self.is_paywall_content || ! self.is_single_post || ! self.has_session()) { return false; } if (subscriber_data && subscriber_data.session.concurrency_restricted) { var concurrencyText = "You are logged in to too many devices. Please log out of a device and reload this page."; var headerText = "This log in is currently in use"; var concurrencyModalId = 'pmc-subscription__concurrency-restricted-modal'; var restrictedModalBodyElement = document.querySelector('#pmc-subscription__concurrency-restricted-modal-message'); if (restrictedModalBodyElement) { restrictedModalBodyElement.innerText = concurrencyText; } var restrictedModalHeaderElement = document.querySelector('#pmc-subscription__concurrency-restricted-modal .modal__header h4'); if (restrictedModalHeaderElement) { restrictedModalHeaderElement.innerText = headerText; } MicroModal.show(concurrencyModalId); } }, /** * Show account login modal when click account link */ may_show_account_login_modal: function(event) { var self = pmc.subscription_v2; var accountTypesForModal = ['Agents', 'Corporate', 'Site License']; var userCurrentAccountType = self.subscriber_data.user.acct.type; if (accountTypesForModal.indexOf(userCurrentAccountType) !== -1 ) { event.preventDefault(); var bodyText = ''; var headerText = ''; switch (userCurrentAccountType) { case 'Agents': headerText = 'Contact customer service'; bodyText = "For questions regarding your Variety VIP+ subscription, please email customerservicevip@variety.com or call 888-222-0276 (US & Canada) or 332-219-2192 (International)."; break; case 'Corporate': case 'Site License': headerText = 'Contact your corporate administrator'; bodyText = "Need help contacting your corporate administrator regarding your Variety VIP+ access? Please email customerservicevip@variety.com or call 888-222-0276 (US & Canada) or 332-219-2192 (International)."; break; } var accountLoginModal = 'pmc-subscription__account-login-modal'; var accountLoginModalBodyElement = document.querySelector('#pmc-subscription__account-login-message'); if (accountLoginModalBodyElement) { accountLoginModalBodyElement.innerText = bodyText; } var accountLoginModalHeaderElement = document.querySelector('#pmc-subscription__account-login-header'); if (accountLoginModalHeaderElement) { accountLoginModalHeaderElement.innerText = headerText; } MicroModal.show(accountLoginModal); } }, /*** * Show verify Identity Modal */ may_show_verify_identity_modal: function() { var self = pmc.subscription_v2; // Only show the verify modal to non-SL users without a session if ( self.has_session() || self.has_site_license() || self.is_admin_user || self.is_token_user ) { return; } var dismiss_link = document.getElementById( 'pmc-subscription__verify-identity-dismiss' ); if ( dismiss_link ) { dismiss_link.addEventListener( 'click', self.delete_subscriber_cookie ); } // Only show the verify modal on paid content if ( ! self.is_paywall_content || ! self.is_single_post ) { return; } MicroModal.show( 'pmc-subscription__verify-identity-modal' ); }, /*** * Show No Entitlements Modal */ may_show_no_entitlements_modal: function() { var self = pmc.subscription_v2; // Only show the no entitlements modal on paid content if ( ! self.is_paywall_content || ! self.is_single_post ) { return; } // Only show modal for users with no entitlements // Unless the user is concurrency restricted—they'll be shown the restricted modal instead. if ( self.has_entitlements() || ( ! self.has_entitlements() && self.is_restricted() ) ) { return; } var bodyText = "To subscribe or resubscribe, please logout and click the subscribe button. " + "For assistance, please contact Customer Service at customerservicevip@variety.com, 888-222-0276 (US & Canada) or 332-219-2192 (International)."; var modalBodyElement = document.querySelector('#pmc-subscription__no-entitlements-message'); if (modalBodyElement) { modalBodyElement.innerText = bodyText; } MicroModal.show( 'pmc-subscription__no-entitlements-modal' ); }, /** * Fires any listeners once subscriber data is loaded. */ trigger_user_data_listeners: function () { var self = this; if (self.subscriber_data_listeners.length === 0) { return; } if (! self.has_subscriber_data()) { console.error('User data listeners triggered, but no user data exists.'); return; } self.subscriber_data_listeners.forEach(function (callback) { callback(self.subscriber_data) }); // Clear listeners self.subscriber_data_listeners = []; }, /** * Allows a theme to override link rendering */ override_rendering_links: function() { var self = this; self.render_links_from_theme = true; }, /** * Call callback function when window is loaded or if already loaded */ window_load_event: function(callback) { if (document.readyState === 'complete') { callback(); } else { window.addEventListener("load", callback); } }, /** * Show subscriber error modal if we have an issue in the login process */ may_show_subscriber_error_modal: function() { var self = pmc.subscription_v2; var urlParams = self.get_url_params(); var subErrorText = urlParams.get('sub_error'); var hasSubActionError = 'error' === urlParams.get('sub_action'); if (hasSubActionError && (subErrorText && '' !== subErrorText)) { var modalBodyElement = document.querySelector('#pmc-subscription__subscriber-error-message'); if (modalBodyElement) { modalBodyElement.innerText = "For assistance, please contact Customer Service at customerservicevip@variety.com, 888-222-0276 (US & Canada) or 332-219-2192 (International)."; } var modalHeaderElement = document.querySelector('#pmc-subscription__subscriber-error-modal .modal__header h4'); if (modalHeaderElement) { modalHeaderElement.innerText = subErrorText; } var subscriberErrorModalId = 'pmc-subscription__subscriber-error-modal'; MicroModal.show(subscriberErrorModalId); } }, /** * Delete subscriber cookie and refresh page */ delete_subscriber_cookie: function( event ){ // delete cookie before make the logout request to our authorization api service // this method is also used by the verify modal to destroy all user cookies if ( ! this.getAttribute( 'data-logout-action' ) ) { event.preventDefault(); var currentElement = this; var self = pmc.subscription_v2; var url = self.ajax_url; var params = '?action=pmc_delete_subscriber_cookie_ajax_callback'; var xhr = self.get_xhr_get( url, params ); xhr.onload = function () { var response = JSON.parse( this.response ); var session_id = self.get_url_params( currentElement.href ).get( 'session-id' ); if ( 'undefined' === typeof session_id || '' === session_id ) { Rollbar.warn( 'Logout URL missing session-id', { session: self.get_session_data() } ); return; } if ( 200 !== this.status || true !== response.success ) { Rollbar.warn( 'Logout AJAX failed', { session: self.get_session_data(), xhrStatus: this.status, xhrStatusText: this.statusText, xhrResponse: response, xhrResponseURL: this.responseURL } ); return; } currentElement.setAttribute( 'data-logout-action', true ); try { Rollbar.info( 'User logged out', { has_session_data: self.has_session_data(), session_id: session_id }, function () { currentElement.click(); } ); } catch ( e ) { currentElement.click(); } }; return xhr.send(); } }, get_url_params: function( url ) { var queryString = ''; if ( 'undefined' === typeof url || '' === url ) { queryString = window.location.search; } else { var splitUrl = url.split( '?' ); if ( splitUrl[1] ) { queryString = splitUrl[1]; } } if ( 'URLSearchParams' in window ) { return new URLSearchParams( queryString ); } else { return { 'get': function() { return ''; } }; } }, /** * Set body class for different user state. * - Adds subscription user,entitlements and session classes to body element. */ set_body_class: function() { // 1. 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lrv-u-padding-tb-050 lrv-u-font-weight-bold lrv-u-color-black lrv-u-font-size-14@tablet-max lrv-u-font-size-18@tablet lrv-u-margin-b-050@mobile-max u-line-height-1@tablet" href="https://web.archive.org/web/20201104174256/https://variety.com/vip/most-important-u-s-video-brands-dominated-by-streaming-1234818849/"> Most Important U.S. Video Brands Dominated by Streaming</a> <time class="c-timestamp u-font-family-accent u-color-iron-grey lrv-u-font-size-14 a-hidden@desktop-max" datetime="00:00-YY-DD-MM">2 days ago</time> </li> </ul> <div class="lrv-u-flex lrv-u-align-items-center"> <a class="c-link lrv-a-unstyle-link lrv-u-margin-l-auto lrv-u-text-transform-uppercase lrv-u-font-weight-bold lrv-u-font-size-12 u-color-brand-secondary-50 lrv-u-font-family-secondary u-letter-spacing-012 lrv-a-icon-after a-icon-long-right-arrow lrv-u-margin-t-050 u-margin-t-075@tablet lrv-u-margin-b-050@mobile-max" href="https://web.archive.org/web/20201104174256/https://variety.com/author/gavin-bridge/"> More 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</div> <div class="article-header__feature // "> <a href="https://web.archive.org/web/20201104174256/https://variety.com/vip/data-borat-2-second-only-to-hamilton-in-most-watched-u-s-svod-movies-of-2020-1234823177/" class="o-figure__link u-flex-order-n1@mobile-max"> <figure class="o-figure lrv-u-font-family-secondary u-color-brand-secondary-50 u-flex-order-n1@mobile-max lrv-u-margin-b-050@mobile-max lrv-u-max-width-100p" style=""> <div class="c-lazy-image "> <div class="lrv-a-crop-16x9" style=""> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://web.archive.org/web/20201104174256im_/https://variety.com/wp-content/themes/pmc-variety-2020/assets/public/lazyload-fallback.gif" data-lazy-src="https://web.archive.org/web/20201104174256/https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?w=681&h=383&crop=1" alt="Borat Prime Video" data-lazy-srcset="https://web.archive.org/web/20201104174256/https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg 2000w, https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?resize=150,84 150w, https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?resize=300,169 300w, https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?resize=125,70 125w, https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?resize=681,383 681w, https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?resize=450,253 450w, https://variety.com/wp-content/uploads/2020/11/featured_borat.jpg?resize=250,140 250w" data-lazy-sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px" height="" width=""> </div> </div> <figcaption class="c-figcaption lrv-u-flex lrv-u-flex-direction-column lrv-u-margin-t-050 lrv-u-padding-tb-1 lrv-u-padding-t-050@tablet u-padding-lr-225@mobile-max"> <cite class="lrv-u-border-t-1 lrv-u-padding-t-050 lrv-u-text-transform-uppercase u-font-size-9 u-letter-spacing-005 u-color-brand-secondary-50">Yinchen Niu/Variety Intelligence Platform</cite> </figcaption> </figure> </a> </div> </div> <div class="lrv-u-background-color-body"> <div class="lrv-a-wrapper u-max-width-618"> <div class="a-content a-dropcap u-font-family-body lrv-u-line-height-normal lrv-u-font-size-18"> <div class="pmc-paywall"><p>Prime Video’s recent release of “Borat 2” is one of 2020’s most-watched movies released on an SVOD platform this year.</p> <p>That’s according to exclusive data provided to VIP by ScreenEngine/ASI, who surveyed 1,200 U.S. video viewers aged 13-64 weekly on which titles they’ve watched in 7 days following their release.</p> <iframe id="pmc-protected-embed-1" class="pmc-protected-embed" width="600" height="1191" src="https://web.archive.org/web/20201104174256if_/https://datawrapper.dwcdn.net/9DwTf/1/" frameborder="0" scrolling="no" allowfullscreen="true"></iframe> <p><span data-contrast="auto">ScreenEngi</span><span data-contrast="auto">ne’s</span><span data-contrast="auto"> list of the top 30 most-watched </span><span data-contrast="auto">SVOD movies sees </span><a href="https://web.archive.org/web/20201104174256/https://variety.com/vip/disney-hamilton-audience-nearly-3x-bigger-than-any-netflix-program-in-july-1234729439/"><span data-contrast="none">Disney+’s smash-hit</span></a><span data-contrast="auto"> “Hamilton”</span><span data-contrast="auto"> top the list, followed by Prime Video’s pair of “Borat 2” and “My Spy</span><span data-contrast="auto">.</span><span data-contrast="auto">”</span><span data-contrast="auto"> The strong performances for recent releases “Borat 2” and HBO Max’s “The Witches” suggest that audiences are accepting SVOD-first home releases as du jour. </span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">In addition to perennial streaming </span><span data-contrast="auto">leader </span><span data-contrast="auto">Netflix leading the </span><span data-contrast="auto">top 30 in </span><span data-contrast="auto">terms of total titles (11), Disney+ is the clear number two, with eight movies including</span><span data-contrast="auto"> </span><span data-contrast="auto">the premium-</span><span data-contrast="auto">VOD</span><span data-contrast="auto"> </span><span data-contrast="auto">release </span><span data-contrast="auto">“Mulan”</span><span data-contrast="auto"> on the most-watched list. Prime Video has four, while HBO Max and Hulu have two apiece, and Apple TV+ one with “Greyhound</span><span data-contrast="auto">.</span><span data-contrast="auto">”</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><div class="related-articles__outer // a-floated-right@tablet"> <div class="related-articles // related-articles__vip lrv-u-background-color-white u-max-width-175@tablet"> <div class="related-articles__heading // lrv-u-flex u-align-items-center@mobile-max u-padding-lr-050@mobile-max u-background-color-brand-accent@mobile-max u-border-t-6@mobile-max u-border-color-brand-secondary-50 u-flex-direction-column@tablet"> <svg class="c-icon lrv-u-color-brand-primary u-height-24 u-width-24 u-margin-r-031@mobile-max u-margin-b-050@tablet u-margin-t-025@tablet"> <use xlink:href="/web/20201104174256im_/https://variety.com/vip/data-borat-2-second-only-to-hamilton-in-most-watched-u-s-svod-movies-of-2020-1234823177/#plus-medium"/> </svg> <h2 class="c-heading larva a-font-accent-m u-color-picked-bluewood u-letter-spacing-030 a-content-ignore"> Related </h2> </div> <div class="related_articles__wrap // lrv-a-scrollable-grid@desktop-max "> <div class="related_articless__list // "> <div class="related-article // lrv-u-flex lrv-u-flex-direction-column@tablet lrv-u-align-items-center lrv-u-border-b-1 lrv-u-padding-tb-1@mobile-max u-border-color-brand-secondary-50 u-align-items-flex-start"> <div class="c-lazy-image u-width-192@mobile-max lrv-u-width-100p u-border-t-6@tablet u-border-color-brand-secondary-50 u-margin-r-075@mobile-max"> <a href="https://web.archive.org/web/20201104174256/https://variety.com/vip/facebooks-lose-lose-situation-in-election-misinformation-battle-1234820141/" class="c-lazy-image__link lrv-a-unstyle-link a-content-ignore"> <div class="lrv-a-crop-16x9" style=""> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://web.archive.org/web/20201104174256im_/https://variety.com/wp-content/themes/pmc-variety-2020/assets/public/lazyload-fallback.gif" data-lazy-src="https://web.archive.org/web/20201104174256/https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg?w=681&h=383&crop=1" alt="Data: ‘Borat 2’ Second Only ‘Hamilton’" data-lazy-srcset="https://web.archive.org/web/20201104174256/https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg 3200w, https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg?resize=150,84 150w, https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg?resize=300,169 300w, https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg?resize=125,70 125w, https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg?resize=681,383 681w, https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg?resize=450,253 450w, https://variety.com/wp-content/uploads/2020/11/featured_facebook_election.jpg?resize=250,140 250w" data-lazy-sizes="auto" height="" width=""> </div> </a> </div> <h2 class="c-heading larva a-content-ignore"> <a href="https://web.archive.org/web/20201104174256/https://variety.com/vip/facebooks-lose-lose-situation-in-election-misinformation-battle-1234820141/" class="lrv-u-color-black u-color-brand-secondary-50:hover lrv-u-display-block lrv-u-padding-t-1 u-padding-b-075 a-content-ignore a-font-secondary-bold-s lrv-u-font-size-14"> Facebook's Lose-Lose Situation in Election Misinformation Battle </a> </h2> </div> <div class="related-article // lrv-u-flex lrv-u-flex-direction-column@tablet lrv-u-align-items-center lrv-u-border-b-1 lrv-u-padding-tb-1@mobile-max u-border-color-brand-secondary-50 u-align-items-flex-start"> <h2 class="c-heading larva a-content-ignore"> <a href="https://web.archive.org/web/20201104174256/https://variety.com/vip/data-hubie-halloween-emily-in-paris-crack-netflix-top-10-most-popular-2020-titles-1234822436/" class="lrv-u-color-black u-color-brand-secondary-50:hover lrv-u-display-block lrv-u-padding-t-1 u-padding-b-075 a-content-ignore a-font-secondary-bold-s lrv-u-font-size-14"> Data: ‘Hubie Halloween,’ ‘Emily in Paris’ Crack Netflix Top 10 Most Popular 2020 Titles </a> </h2> </div> </div> </div> </div> </div> </p> <p><span data-contrast="auto">Much as TV series were revolutionized by Netflix releasing full seasons all at once, the pandemic may be forcing the adoption of new </span><span data-contrast="auto">consumer release strategies</span><span data-contrast="auto"> for films</span><span data-contrast="auto">. Certainly, if reports of it taking until 2022 for </span><a href="https://web.archive.org/web/20201104174256/https://www.webmd.com/lung/news/20201022/fauci-masks-social-distancing-likely-until-2022" rel="nofollow" target="_blank"><span data-contrast="none">social dista</span><span data-contrast="none">ncing to be over</span></a><span data-contrast="auto">, there will remain a proportion of the cinema-going audience who will not risk possible contagion for a theater trip.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">While PVOD releases like </span><span data-contrast="auto">“</span><span data-contrast="auto">Mulan</span><span data-contrast="auto">”</span><span data-contrast="auto"> have proved successful, it’s difficult to imagine consumers opening their wallets to the tune of $20-$30 for every movie released. As “Borat 2” </span><span data-contrast="auto">and “Hamilton” </span><span data-contrast="auto">demonstrate, there is </span><span data-contrast="auto">high-demand for premium content among SVOD subscribers, </span><span data-contrast="auto">boosting the consumer perception of services able to release </span><span data-contrast="auto">titles that make their way to the cultural zeitgeist.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Seeing an SVOD either dedicate itself to premium movie offerings, or creating a new tier with one big title released a week, would not be </span><span data-contrast="auto">a surprise given the consumer reaction to big-name content.</span><span data-contrast="auto"> The success of “Borat 2”, with “Coming to America 2” primed for Prime Video’</span><span data-contrast="auto">s next big release in December, suggests that this strategy will continue for some time in the age of coronavirus.</span><span data-ccp-props="{"201341983":0,"335559739":160,"335559740":259}"> </span></p> </div><aside class="cta-subscribe // u-font-family-body"> <section class="cxense-widget // "> <div class="cxense-widget-div lrv-u-width-100p lrv-u-height-100p" id="cx-module-article-end" data-widget_id=""></div> </section> </aside> </div> <div id="cx-paywall" class="u-max-width-618 lrv-u-margin-lr-auto"></div> </div> </div> <div class="lrv-wrapper lrv-margin-lr-auto"> <div class="more-from-widget // u-border-t-6 u-border-color-brand-secondary-50 lrv-u-margin-b-2 lrv-u-margin-lr-auto lrv-u-margin-b-2 u-margin-t-150@tablet u-max-width-618"> <div class="more-from // lrv-u-flex u-justify-content-center@mobile-max lrv-u-align-items-center lrv-u-text-align-center lrv-u-padding-t-025 lrv-u-padding-t-050@tablet lrv-u-padding-b-050 u-border-b-1@tablet u-border-color-loblolly-grey u-padding-b-1@tablet"> <h2 class="c-heading larva u-text-transform-uppercase@mobile-max lrv-u-font-family-primary 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class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="/web/20201104174256/https://variety.com/videos"> Video</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" 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data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20201104174256/https://variety.com/v/dirt/"> Dirt</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li 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<li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20201104174256/https://variety.com/v/legit/"> Theater</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet 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Daily Commentary</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20201104174256/https://variety.com/vip-special-reports/"> Special Reports</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20201104174256/https://variety.com/vip-video/"> Video</a> </li> </ul> </li> <li class="mega-menu-item // 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class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20201104174256/https://variety.com/c/people-news/obituaries-people-news/"> Obituaries</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20201104174256/https://variety.com/v/politics/"> Politics</a> </li> <li 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