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id="block-aiga-content" data-block-plugin-id="system_main_block"> <article > <div class="coh-container" > <div> <div class="coh-container ssa-component coh-component ssa-component-instance-762c997e-bf5f-4c26-8581-cb52c3c274f1 coh-component-instance-762c997e-bf5f-4c26-8581-cb52c3c274f1 coh-style-content-width-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-2ca3f7e8-2033-4e5a-aefc-258a8f3e2450 coh-component-instance-2ca3f7e8-2033-4e5a-aefc-258a8f3e2450 coh-style-padding-top---extra-large coh-style-padding-bottom---extra-large coh-ce-cpt_hero_left_aligned_text-74e948e2" > <div class="coh-container coh-ce-cpt_hero_left_aligned_text-25e706e7" lang="en" > <div class="coh-container" > <div class="coh-container ssa-component coh-component ssa-component-instance-2ca3f7e8-2033-4e5a-aefc-258a8f3e2450 coh-component-instance-2ca3f7e8-2033-4e5a-aefc-258a8f3e2450 coh-ce-cpt_breadcrumbs-5ba28381" > <a href="/competitions-initiatives/aiga-awards/aiga-medal" class="coh-link themed-breadcrumb-link coh-style-breadcrumbs-link" target="_self" > AIGA Medal </a> </div> </div> <h1 class="coh-heading themed-hero-heading coh-style-neue-haas-grotest-text-heading coh-ce-cpt_hero_left_aligned_text-e9833852" lang="en" > 2017 AIGA Medalist: Lance Wyman </h1> <div class="coh-container coh-ce-cpt_hero_left_aligned_text-d5ac9a7e" > <a href="/design/aiga-design-conference" class="coh-link cta-button-link coh-style-button---primary coh-ce-cpt_hero_left_aligned_text-b8b54fb3" target="_self" > AIGA Design Conference </a> <a href="/competitions-initiatives/aiga-awards/aiga-medal" class="coh-link cta-button-link-secondary coh-style-button---secondary coh-ce-cpt_hero_left_aligned_text-84beab1" target="_self" > Learn About the AIGA Medal </a> </div> </div> <div class="coh-container coh-ce-cpt_hero_left_aligned_text-1916b9d6" > <picture> <source srcset="/sites/default/files/styles/half_width_1600/public/2021-09/Wyman.png?itok=IU8A3tJO" media="(min-width: 1600px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_1200/public/2021-09/Wyman.png?itok=2af8OT3P" media="(min-width: 1200px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_1024/public/2021-09/Wyman.png?itok=afW_2dF3" media="(min-width: 1024px)" type="image/png"> <source srcset="/sites/default/files/styles/half_width_768/public/2021-09/Wyman.png?itok=3HM7Aryq" media="(min-width: 768px)" type="image/png"> <source srcset="/sites/default/files/styles/full_content_width_565/public/2021-09/Wyman.png?itok=PmNaRZXc" media="(min-width: 565px)" type="image/png"> <source srcset="/sites/default/files/styles/full_content_width_320/public/2021-09/Wyman.png?itok=qtuQ2EKg" media="all" type="image/png"> <img class="coh-image coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/full_content_width_320/public/2021-09/Wyman.png?itok=qtuQ2EKg" title="2017 AIGA Medalist: Lance Wyman" alt="2017 AIGA Medalist: Lance Wyman" /> </picture> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-efc72e70-f5e9-4381-9563-7a166b72a818 coh-component-instance-efc72e70-f5e9-4381-9563-7a166b72a818 coh-style-container-theme---white " > <div class="coh-container ssa-component coh-component ssa-component-instance-2d3324f9-ea73-4efb-bfb8-846467de8a72 coh-component-instance-2d3324f9-ea73-4efb-bfb8-846467de8a72 coh-style-content-width-container" > <div class="coh-row ssa-component coh-component ssa-component-instance-77482f1b-3b99-468c-9058-76fc087c7c3d coh-component-instance-77482f1b-3b99-468c-9058-76fc087c7c3d coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-bc2a1ca9-8b01-431c-8efe-9275eddb4a6d coh-component-instance-bc2a1ca9-8b01-431c-8efe-9275eddb4a6d coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-3 coh-visible-md coh-col-md-3 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-2f6a1eef-b340-410a-9366-a1b56b5089cd coh-component-instance-2f6a1eef-b340-410a-9366-a1b56b5089cd coh-style-container-theme---grey coh-style-padding-top---medium coh-style-padding-bottom---extra-small coh-style-padding-left---medium coh-style-padding-right---medium coh-style-margin-bottom---extra-small" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-1f933749-22bc-4e94-8e4a-c91aa691ca44 coh-component-instance-1f933749-22bc-4e94-8e4a-c91aa691ca44 coh-ce-cpt_wysiwyg-866c944d" > <p><strong>Recognition</strong><br> 2017 AIGA Medal<br> <strong>Born</strong><br> 1937, Newark, New Jersey<br>  </p> <p> </p> <p>By James Gaddy<br> September 20, 2017</p> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-0ee519c9-ec61-4a9a-a022-e8ea967d5792 coh-component-instance-0ee519c9-ec61-4a9a-a022-e8ea967d5792 coh-style-container-theme---white coh-style-margin-bottom---medium" > <div class="coh-ce-cpt_follow_us-a2aea1f7 ssa-component coh-component ssa-component-instance-62f3ba14-5d21-4d93-947b-a3cfad265fab coh-component-instance-62f3ba14-5d21-4d93-947b-a3cfad265fab follow-us-element"> <p class="follow-text-label"> Follow Us </p>  <div class="a2a_kit a2a_kit_size_32 a2a_default_style"> <a class="a2a_button_facebook"></a> <a class="a2a_button_linkedin"></a> <a class="a2a_button_pinterest"></a> <a class="a2a_button_x"></a> <a class="a2a_button_threads"></a> </div> <script async src="https://static.addtoany.com/menu/page.js"></script>  </div> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-112c6b45-4fdd-4a13-af0a-9990ce0eb7ff coh-component-instance-112c6b45-4fdd-4a13-af0a-9990ce0eb7ff coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-9 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-row ssa-component coh-component ssa-component-instance-b82ea290-0cdf-4c3f-8288-589fc6b2d3ed coh-component-instance-b82ea290-0cdf-4c3f-8288-589fc6b2d3ed coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-06b6fed5-730f-4f25-b83d-5ecc2deaf27c coh-component-instance-06b6fed5-730f-4f25-b83d-5ecc2deaf27c coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-11 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-62284ae7-b557-4527-b95f-4d1c1655fee9 coh-component-instance-62284ae7-b557-4527-b95f-4d1c1655fee9 coh-ce-cpt_wysiwyg-866c944d" > <p><em>Recognized for his mastery of visual ecosystems and for setting the standard for the universal, public design experience.</em></p> <p>“Out in the street” is more than a mantra for Lance Wyman. It’s an organizing principle that has driven him ride alongside beat cops in downtown Detroit, discussing the finer points of crowd management with museum security guards in Washington D.C., and interviewing bartenders in Mexico City—all in an effort to illustrate a specific place through design. His designs for metro stations, zoos, museums, and international sporting events have established him as a model public designer. “Lance has nearly always worked for a mass audience, yet has not had to dumb down his design,” said Adrian Shaughnessy, one of the editors of a monograph on Wyman’s work published in 2015. “That is some achievement.”</p> <p>Born on July 2, 1937 in Newark, New Jersey, Wyman grew up in nearby Kearny, a traditionally Scottish neighborhood. He learned how to tell stories from his grandfather, and his mother encouraged him to draw.</p> <p>Following a tip from a friend of his father, he went to study industrial design at Pratt Institute in Brooklyn. While there, he became interested in designing an image that could communicate an idea in a systematic and spatial way: a universal, visual language. His first experience of this sort was designing graphics for the American Pavilion at the 1962 Zagreb International Trade Fair in Croatia. Then in 1964 he worked with George Nelson on the Chrysler Pavilion for the World’s Fair in Queens, New York. There the objective was to educate children about the automotive industry, and in the course of designing safety posters, Wyman created a series of whimsical pictograms that would later be widely used in factories across the United States.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-7e472eda-a73c-4f33-9f24-1f164a68f36c coh-component-instance-7e472eda-a73c-4f33-9f24-1f164a68f36c coh-style-container-theme---white coh-style-padding-bottom---small coh-style-padding-left---extra-large coh-style-padding-right---extra-large " > <div class="coh-row ssa-component coh-component ssa-component-instance-091b0dc1-5d8f-4986-94da-928d4436867f coh-component-instance-091b0dc1-5d8f-4986-94da-928d4436867f coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-cd73a3dc-6cb5-4fec-b2c0-bc93520cddc1 coh-component-instance-cd73a3dc-6cb5-4fec-b2c0-bc93520cddc1 coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-4 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/lance-wyman-mexico-poster-aiga.jpg" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-mexico-poster-aiga.jpg" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-mexico-poster-aiga.jpg" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-mexico-poster-aiga.jpg" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-mexico-poster-aiga.jpg" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-mexico-poster-aiga.jpg" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-a14ffa61-ccd2-40fa-b0ce-0b89bfeba47f coh-component-instance-a14ffa61-ccd2-40fa-b0ce-0b89bfeba47f coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/lance-wyman-mexico-poster-aiga.jpg" title="“Mexico68"" alt="“Mexico68"" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-2af285ae-7a63-4f03-9d42-92881bfd5051 coh-component-instance-2af285ae-7a63-4f03-9d42-92881bfd5051 coh-ce-cpt_wysiwyg-866c944d" > <h6>“Mexico68,” 1968: Poster displaying the dates of the 1968 Olympic Games in Mexico City. Designed with Jan Stornfelt, an image of the Aztec calendar is constructed using the icons of the sporting and cultural events.</h6> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-148d6654-2394-4883-bf48-8865ff04519d coh-component-instance-148d6654-2394-4883-bf48-8865ff04519d coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-4 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/lance-wyman-detodo-sign-aiga.jpg" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-detodo-sign-aiga.jpg" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-detodo-sign-aiga.jpg" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-detodo-sign-aiga.jpg" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-detodo-sign-aiga.jpg" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-detodo-sign-aiga.jpg" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-3db57daa-2aec-4ad9-8aee-815234c5e77d coh-component-instance-3db57daa-2aec-4ad9-8aee-815234c5e77d coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/lance-wyman-detodo-sign-aiga.jpg" title="deTodo Shopping Mall" alt="deTodo Shopping Mall" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-257ba305-7918-41ee-b55b-b5dfb2cdf529 coh-component-instance-257ba305-7918-41ee-b55b-b5dfb2cdf529 coh-ce-cpt_wysiwyg-866c944d" > <h6>deTodo Shopping Mall, 1969: Installation of the logo for deTodo, a shopping mall in Mexico City. The 35-foot-tall steel version of the logo sat in front of the shopping complex and is an homage to Mathias Goeritz, the architect of the project.</h6> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-bc417a21-4247-4d05-beb7-6dd9b7d0ad40 coh-component-instance-bc417a21-4247-4d05-beb7-6dd9b7d0ad40 coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-4 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/lance-wyman-el-presidente-aiga.jpg" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-el-presidente-aiga.jpg" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-el-presidente-aiga.jpg" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-el-presidente-aiga.jpg" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-el-presidente-aiga.jpg" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-el-presidente-aiga.jpg" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-7374facd-1102-4de0-ab0b-9e47a82763e6 coh-component-instance-7374facd-1102-4de0-ab0b-9e47a82763e6 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/lance-wyman-el-presidente-aiga.jpg" title="El Presidente Chapultepec Hotel" alt="El Presidente Chapultepec Hotel" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-a3a08d08-8513-4adc-90a7-bb061cab4016 coh-component-instance-a3a08d08-8513-4adc-90a7-bb061cab4016 coh-ce-cpt_wysiwyg-866c944d" > <h6>El Presidente Chapultepec Hotel, 1975: Exterior signage for the El Presidente Hotel in Mexico City.</h6> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-3c92c303-1088-4f71-9140-71afeaccc30b coh-component-instance-3c92c303-1088-4f71-9140-71afeaccc30b coh-style-content-width-container" > <div class="coh-row ssa-component coh-component ssa-component-instance-6cfe4c77-4bdf-4083-967e-ef8417b7675a coh-component-instance-6cfe4c77-4bdf-4083-967e-ef8417b7675a coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-57b6677f-6bb9-40af-8b66-74af496e317e coh-component-instance-57b6677f-6bb9-40af-8b66-74af496e317e coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-3 coh-visible-md coh-col-md-3 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-ebf5b146-a4d7-49b8-826f-af294a9b4700 coh-component-instance-ebf5b146-a4d7-49b8-826f-af294a9b4700 coh-style-container-theme---white coh-style-padding-top---medium coh-style-padding-bottom---medium coh-style-padding-left---medium coh-style-padding-right---medium coh-style-margin-bottom---medium" > </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-d8c6a621-0b89-4b0f-9594-098eb86db1f5 coh-component-instance-d8c6a621-0b89-4b0f-9594-098eb86db1f5 coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-9 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-row ssa-component coh-component ssa-component-instance-0670929b-933d-4647-a587-1a28c30c282f coh-component-instance-0670929b-933d-4647-a587-1a28c30c282f coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-315ee997-5986-43b6-a268-96155e8b56da coh-component-instance-315ee997-5986-43b6-a268-96155e8b56da coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-11 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-88d0b9d0-68a1-403d-b32b-bcc484515ef0 coh-component-instance-88d0b9d0-68a1-403d-b32b-bcc484515ef0 coh-ce-cpt_wysiwyg-866c944d" > <p>Wyman’s ability to condense information into precise and easily understood motifs found its purest essence in Mexico City, which inspired his logos for the Camino Real Hotel, the Mexico City Metro, and the 1970 World Cup. When he traveled there to pitch a system of graphics for the 1968 Olympics, he bought a one-way ticket and spent his first week inside the Museum of Anthropology, soaking in the pre-Columbian cultures of the Aztecs and Mayans. “I had no idea about Mexico,” he says. “All I knew was that they had piñatas.”</p> <p>His eventual design—weaving in Op Art abstraction and vibrating colors with geometric forms of Mexican folk art—ended up being reproduced not just on brochures but on the sides of buildings, uniforms, stamps, public installations, and homemade signs. The logo elegantly combined the numbers six and eight with the game’s signature rings in a way that referenced the country’s visual history without appropriating or patronizing local culture. His sophisticated icons served as a common visual language for an audience who, largely, was not fluent in Spanish.</p> <p>The identity for the XIX Olympic Games has become the prototype for how designers can respond to a particular time and place in a public and accessible way. In <em>Meggs’ History of Graphic Design</em>, Philip B. Meggs calls the design for the games “one of the most successful in the evolution of visual identification.”</p> <p>Wyman’s design for the Mexico City Metro refined his approach further. Each station is identified by a meaningful icon—a visual mnemonic—that draws on an anecdote from history, an existing monument in the area, or an important function related to that neighborhood. He came up with the image of the grasshopper for Chapultepec station because in the Aztec language, <em>Chapultepec</em> means “grasshopper hill.” For Candelaria, an area inhabited by criminals known as “ducks” in the local slang, the station logo depicts a swimming duck. His emphasis on pictograms would influence the designers of the smartphone and the app store 40 years later.</p> </div> </div> </div> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-2eade429-4dbb-4f1b-a14b-4ca1912e821f coh-component-instance-2eade429-4dbb-4f1b-a14b-4ca1912e821f coh-style-container-theme---white coh-style-padding-left---extra-large coh-style-padding-right---extra-large " > <div class="coh-container ssa-component coh-component ssa-component-instance-44d07abc-2573-4f9a-8f45-3538611cff97 coh-component-instance-44d07abc-2573-4f9a-8f45-3538611cff97 coh-style-container-theme---white coh-style-padding-top---extra-small coh-style-padding-bottom---extra-small " > <div class="coh-row ssa-component coh-component ssa-component-instance-4d64b0aa-4ad8-46fb-9257-fb2d602d8dff coh-component-instance-4d64b0aa-4ad8-46fb-9257-fb2d602d8dff coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-4311af9a-5d49-469c-8c70-568fd6794719 coh-component-instance-4311af9a-5d49-469c-8c70-568fd6794719 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md-3 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/styles/one_fourth_width_1600/public/lance-wyman-obama-poster-aiga.jpg?itok=5fonJS9Q" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_1200/public/lance-wyman-obama-poster-aiga.jpg?itok=c7tBxYns" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_1024/public/lance-wyman-obama-poster-aiga.jpg?itok=q_E-jp07" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_768/public/lance-wyman-obama-poster-aiga.jpg?itok=I-GnlVYZ" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_565/public/lance-wyman-obama-poster-aiga.jpg?itok=98LkyvJ2" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_320/public/lance-wyman-obama-poster-aiga.jpg?itok=f6CG_kAr" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-8106225b-5896-44f3-89aa-e29f25d72cda coh-component-instance-8106225b-5896-44f3-89aa-e29f25d72cda coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/one_fourth_width_320/public/lance-wyman-obama-poster-aiga.jpg?itok=f6CG_kAr" title="“Obama ’08"" alt="“Obama ’08"" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-8157a9a4-91ff-4295-b185-81273172efc0 coh-component-instance-8157a9a4-91ff-4295-b185-81273172efc0 coh-ce-cpt_wysiwyg-866c944d" > <h6>“Obama ’08,” 2008: An official poster for Barack Obama’s 2008 presidential campaign.</h6> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-cd32be86-e117-438f-a184-2414c19fcc72 coh-component-instance-cd32be86-e117-438f-a184-2414c19fcc72 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md-3 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/lance-wyman-caminoreal-stone-aiga.jpg" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-caminoreal-stone-aiga.jpg" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-caminoreal-stone-aiga.jpg" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-caminoreal-stone-aiga.jpg" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-caminoreal-stone-aiga.jpg" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-caminoreal-stone-aiga.jpg" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-50f9c7c5-eb4d-4300-9e39-14a9fe8fef49 coh-component-instance-50f9c7c5-eb4d-4300-9e39-14a9fe8fef49 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/lance-wyman-caminoreal-stone-aiga.jpg" title="Camino Real Hotels" alt="Camino Real Hotels" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-4b73dac7-5135-4b8f-b63f-5e334dd161e5 coh-component-instance-4b73dac7-5135-4b8f-b63f-5e334dd161e5 coh-ce-cpt_wysiwyg-866c944d" > <h6>Camino Real Hotels, 1967: Installation of the logo for the Camino Real Hotel, Mexico City.</h6> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-b6b0a27e-88c3-427c-ad52-51341d414744 coh-component-instance-b6b0a27e-88c3-427c-ad52-51341d414744 coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md-3 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/styles/one_fourth_width_1600/public/lance-wyman-mexico-brochure-aiga.jpg?itok=oXTKTIc1" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_1200/public/lance-wyman-mexico-brochure-aiga.jpg?itok=16CeS1lG" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_1024/public/lance-wyman-mexico-brochure-aiga.jpg?itok=17_4v34P" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_768/public/lance-wyman-mexico-brochure-aiga.jpg?itok=X9d-IMBc" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_565/public/lance-wyman-mexico-brochure-aiga.jpg?itok=PHiS47s4" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/styles/one_fourth_width_320/public/lance-wyman-mexico-brochure-aiga.jpg?itok=ly2APEDO" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-a3a65a0a-e272-407d-9789-c89aef188263 coh-component-instance-a3a65a0a-e272-407d-9789-c89aef188263 coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/styles/one_fourth_width_320/public/lance-wyman-mexico-brochure-aiga.jpg?itok=ly2APEDO" title="Cultural Olympiad" alt="Cultural Olympiad" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-14d1c43e-e1fb-4fb4-956c-87355a84ea47 coh-component-instance-14d1c43e-e1fb-4fb4-956c-87355a84ea47 coh-ce-cpt_wysiwyg-866c944d" > <h6>Cultural Olympiad, 1968: A range of printed items promoting Cultural Olympiad events, featuring cultural symbols designed by Wyman, Beatrice Cole, and José Luis Ortiz.</h6> </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-2a3e1041-b77f-457e-b5a3-7e8ff7040d6b coh-component-instance-2a3e1041-b77f-457e-b5a3-7e8ff7040d6b coh-visible-xs coh-col-xs- coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-6 coh-visible-md coh-col-md-3 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <picture> <source srcset="/sites/default/files/lance-wyman-sketch-wall-aiga.jpg" media="(min-width: 1600px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-sketch-wall-aiga.jpg" media="(min-width: 1200px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-sketch-wall-aiga.jpg" media="(min-width: 1024px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-sketch-wall-aiga.jpg" media="(min-width: 768px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-sketch-wall-aiga.jpg" media="(min-width: 565px)" type="image/jpeg"> <source srcset="/sites/default/files/lance-wyman-sketch-wall-aiga.jpg" media="all" type="image/jpeg"> <img class="coh-image ssa-component coh-component ssa-component-instance-2148929b-0d80-43de-a909-5ddb5dbee16a coh-component-instance-2148929b-0d80-43de-a909-5ddb5dbee16a coh-ce-cpt_image-e401bd0a coh-image-responsive-xs coh-image-responsive-ps coh-image-responsive-sm coh-image-responsive-md coh-image-responsive-lg coh-image-responsive-xl" src="/sites/default/files/lance-wyman-sketch-wall-aiga.jpg" title="Calgary +15 Skywalk System" alt="Calgary +15 Skywalk System" /> </picture> <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-75f0624a-de1a-42dc-ab1f-d77ba4165eeb coh-component-instance-75f0624a-de1a-42dc-ab1f-d77ba4165eeb coh-ce-cpt_wysiwyg-866c944d" > <h6>Calgary +15 Skywalk System, 1985: Sketches for the Calgary +15 Skywalk logo on the wall in Wyman's studio.</h6> </div> </div> </div> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-14897fbd-8bb0-4628-a273-8603ce1115b4 coh-component-instance-14897fbd-8bb0-4628-a273-8603ce1115b4 coh-style-content-width-container" > <div class="coh-row ssa-component coh-component ssa-component-instance-3ae56b59-2752-44ff-bc5d-cba9b8e0a746 coh-component-instance-3ae56b59-2752-44ff-bc5d-cba9b8e0a746 coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-27a4138b-c858-4b01-a461-10f28a7ffe23 coh-component-instance-27a4138b-c858-4b01-a461-10f28a7ffe23 coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-3 coh-visible-md coh-col-md-3 coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-container ssa-component coh-component ssa-component-instance-5c429488-b377-4aaf-95d6-f191fe72a657 coh-component-instance-5c429488-b377-4aaf-95d6-f191fe72a657 coh-style-container-theme---white coh-style-padding-top---medium coh-style-padding-bottom---medium coh-style-padding-left---medium coh-style-padding-right---medium coh-style-margin-bottom---medium" > </div> </div> <div class="coh-column ssa-component coh-component ssa-component-instance-8a4492ed-3ebf-4c8c-bcb8-9efa5876e84c coh-component-instance-8a4492ed-3ebf-4c8c-bcb8-9efa5876e84c coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-9 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-row ssa-component coh-component ssa-component-instance-9728c4ee-dcc8-44f6-be08-39cc21ce7e58 coh-component-instance-9728c4ee-dcc8-44f6-be08-39cc21ce7e58 coh-ce-cpt_row-b02b099b coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner"> <div class="coh-column ssa-component coh-component ssa-component-instance-c1272542-aef8-4e71-a013-b19aeab353c6 coh-component-instance-c1272542-aef8-4e71-a013-b19aeab353c6 coh-visible-xs coh-col-xs-12 coh-visible-ps coh-col-ps- coh-visible-sm coh-col-sm-11 coh-visible-md coh-col-md- coh-visible-lg coh-col-lg- coh-visible-xl coh-col-xl-" > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-4a2877a6-fc63-4c39-9eb4-5ce86510dd4f coh-component-instance-4a2877a6-fc63-4c39-9eb4-5ce86510dd4f coh-ce-cpt_wysiwyg-866c944d" > <p>Wyman has rarely missed an opportunity to use an animal motif in his icons, whether he’s integrating birds into the directionals for the National Zoo in Washington, D.C., whales into the wayfinding at the American Museum of Natural History, or the famous moose of the logo for the Minnesota Zoo. “Lance proves that graphic design can be beautiful, possess huge integrity and rigor, and be utterly joyful,” says Tony Brook, an editor on Wyman’s monograph. “What a rare gift that is.”</p> <p>It’s a legacy that spans some of the most trafficked cities and streets in America. One of Wyman’s longest-lasting designs is the mapping system, system diagram, and neighborhood maps for the Washington D.C. Metro. The project, created with partner Bill Cannan, spanned from 1971 until the metro opened in 1976, and was then updated in 2011. The system affects approximately 260 million people who ride the D.C. Metro every year, including tourists from every part of the world. The station icons depict landmarks such as the Washington Monument, White House, and Lincoln Memorial, and a system map comprised of six bold lines was inspired by the map of the London Underground.</p> <p>Today Wyman still works out of a small studio on the Upper West Side, where he and his wife, Neila, have lived since 1971. He spent 40 years at Parsons teaching the next generations of students, and he has always worked with small teams, preferring to remain close to actual design work—“a far cry from the amalgam of managing/pitching/growing/selling responsibilities that mark many of today’s successful creative-class leaders,” wrote Jan Wilker, cofounder of the design studio karlssonwilker.</p> <p>Spanning cities all over the globe, Wyman has leveraged his unique ability to transform two-dimensional marks into a visual language that can communicate in a three-dimensional real world. This ability to help people move freely from place to place is what—more than anything—will remain his greatest contribution. “I just wanted to make something that wouldn’t disappear.”</p> <ul> <li> <p><strong>1937</strong> Born in Newark, New Jersey</p> </li> <li> <p><strong>1960</strong> Graduates from Pratt Institute</p> </li> <li> <p><strong>1960</strong> Moves to Detroit to design packaging for Delco Electronics</p> </li> <li> <p><strong>1962</strong> First taste of spatial graphics at Zagreb International Trade Fair</p> </li> <li> <p><strong>1964</strong> Designs branding, signs, and safety posters for Chrysler Pavilion at World’s Fair in Queens, New York</p> </li> <li> <p><strong>1968</strong> Designs logo, icons, and signs for Mexico City Olympics</p> </li> <li> <p><strong>1969</strong> Designs logo, icons, and wayfinding for Mexico City Metro</p> </li> <li> <p><strong>1971</strong> Moves back to NYC and forms Wyman & Cannan in partnership with Bill Cannan</p> </li> <li> <p><strong>1975</strong> Designs signage for National Zoo, Washington, D.C.</p> </li> <li> <p><strong>1976</strong> Completes maps, system diagram, and neighborhood maps for Washington, D.C. Metro</p> </li> <li> <p><strong>1979</strong> Forms Lance Wyman Ltd.; completes graphics for Minnesota Zoo</p> </li> <li> <p><strong>1990</strong> Redesigns logo and signage for American Museum of Natural History</p> </li> <li> <p><strong>1999</strong> Designs icons and wayfinding for City of Detroit</p> </li> <li> <p><strong>2007</strong> Designs branding and wayfinding for City of Santa Fe</p> </li> <li> <p><strong>2015</strong> <em>Lance Wyman: The Monograph</em> published by Unit Editions</p> </li> <li><strong>2017</strong> <em>Lance Wyman the Visual Diaries 1973–1982</em> published by Unit Editions</li> </ul> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-adf8a1e2-9320-44de-ba28-878b1235351c coh-component-instance-adf8a1e2-9320-44de-ba28-878b1235351c coh-style-container-theme---white coh-style-padding-top---medium coh-style-padding-bottom---large " > <div class="coh-wysiwyg ssa-component coh-component ssa-component-instance-e800724c-588a-4610-acfa-1f3d828ca3ab coh-component-instance-e800724c-588a-4610-acfa-1f3d828ca3ab coh-ce-cpt_wysiwyg-866c944d" > <p style="line-height:1.38"><strong>Sources</strong></p> <p>Shaughnessy, Adrian. <em>Lance Wyman: The Monograph [Unit 20]</em>. London: Unit Editions, 2000.</p> <p>Solin, Arthur. “Mexico 68: Graphics for the XIX Olympiad.” <em>Print</em>, May/June 1968.</p> <p> </p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </article> </div> </div> <div class="coh-container ssa-component coh-component ssa-component-instance-8b06f2fe-21a2-4a7a-a491-eed31d3618b9 coh-component-instance-8b06f2fe-21a2-4a7a-a491-eed31d3618b9 coh-style-container-theme---navy coh-ce-8d403985-91cb121e" > <div class="coh-container coh-ce-8d403985-4d18074 coh-container-boxed" > <div class="coh-row coh-row-xs coh-row-visible-xs" data-coh-row-match-heights="{"xs":{"target":"none"}}"> <div class="coh-row-inner coh-ce-8d403985-31fffaf2"> <div class="coh-column coh-ce-8d403985-4c3b4758 coh-visible-xs coh-col-xs-12 coh-visible-sm coh-col-sm-4 coh-col-sm-push-0 coh-col-sm-pull-0 coh-col-sm-offset-0" > <a href="/home" class="coh-link" target="_self" > <img class="coh-image coh-ce-8d403985-5de5dbfd 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