YouTube Insights & Video Measurement

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class="lb-header-js-nav-item lb-header__nav-item"> How it works <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="how-it-works" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/how-it-works/"> How it works </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Channel creation </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="start-a-channel" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/youtube-for-small-business/"> Start a channel </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Ad creation </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="create-a-video-ad" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/"> Create a video ad </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Campaign setup </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="set-up-a-campaign" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/"> Set up a campaign </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="find-your-audience" data-g-module-name="yt-nav" 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lb-header__nav-item" data-g-cta-name="news-and-inspiration" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/news-and-inspiration/"> News and inspiration </a> </div> <div class="lb-header__nav-item-wrapper"> <span class="lb-header-js-nav-item lb-header__nav-item"> Resources <span class="lb-header__subnav-chevron"></span> </span> <div class="lb-header__subnav-wrapper lb-header-js-subnav-wrapper" role="menu"> <nav class="lb-header__subnav"> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Overview </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="resources" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/resources/"> Resources </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Creative </div> <a class="datalayer-items ytads-js-append-subid 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class="lb-header__subnav-menu-title"> Measurement </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="measurement-tools" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/resources/measurement-tools/"> Measurement tools </a> </div> <div class="lb-header__subnav-item-wrapper"> <div class="lb-header__subnav-menu-title"> Insights </div> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="best-practices" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/resources/best-practices/"> Best practices </a> <a class="datalayer-items ytads-js-append-subid lb-header-js-subnav-item lb-header__subnav-item" data-g-cta-name="success-stories" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/resources/success-stories/"> Success stories </a> </div> </nav> </div> </div> <div class="lb-header__nav-item-wrapper"> <a class="datalayer-items ytads-js-append-subid lb-header-js-nav-item lb-header__nav-item" data-g-cta-name="faqs" data-g-module-name="yt-nav" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/faqs/"> FAQs </a> </div> </nav> </div> </div> <div class="lb-header__row-right lb-header-js-row-right"> <div class="lb-header__ctas-wrapper lb-header-js-ctas-wrapper"> <a class="lb-button lb-header__cta ytads-js-contact-cta" href="/web/20240205010023/https://www.youtube.com/intl/en_ustel:1-877-763-9810" aria-label="Phone Number:"> <svg class="lb-ctas__btn-icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 24 24"><path d="M0 0h24v24H0z" fill="none"/><path d="M20.01 15.38c-1.23 0-2.42-.2-3.53-.56-.35-.12-.74-.03-1.01.24l-1.57 1.97c-2.83-1.35-5.48-3.9-6.89-6.83l1.95-1.66c.27-.28.35-.67.24-1.02-.37-1.11-.56-2.3-.56-3.53 0-.54-.45-.99-.99-.99H4.19C3.65 3 3 3.24 3 3.99 3 13.28 10.73 21 20.01 21c.71 0 .99-.63.99-1.18v-3.45c0-.54-.45-.99-.99-.99z"/></svg> <span class="ytads-js-contact-cta-label ytads-tfn-label" data-g-module-name="yt-nav" data-g-cta-name="tfn" data-country-code="US"> 1-877-763-9810 </span> </a> <a class="ytads-js-append-subid ytads-js-start-now-cta lb-button lb-button datalayer-items lb-button--filled lb-header__cta" data-g-cta-name="" data-g-module-name="yt-nav" data-banner-locale-code="en_us" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/signup/" data-page-locale-code="en_us"> Start now </a> </div> </div> </div> </header> <main id="content" class="ytads-main ytads-main--measure-your-results"> <div class="ytads-hero ytads-hero--gamma"> <div class="ytads-hero__inner"> <div class="ytads-hero__content"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Measure your results</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Make sure your campaign is having the impact you want with a deeper understanding of what’s working and what’s not.</span> </h2> </div> <div class="ytads-hero__media" style="background-image: url(https://web.archive.org/web/20240205010023im_/https://lh3.googleusercontent.com/rBqioBFbNnGTvmgsRb6x2Hfvxg8puZeap4JiguJ1yrSiWyz37RfsgxhHL3m1jL6Y4fd5Jk5pbLc-HMkdvtZVeYLZxJ1BIDfB-wBkJPxmbPsmyvT6nA=s900);"> </div> </div> </div> <div class="ytads-main__inner ytads-measure-your-results"> <section class="ytads-section ytads-measure-your-results__intro"> <h2 class="lb-margin-bottom-xs"> <span class="lb-font-headline-3 lb-font-weight-700">Keep an eye on what matters</span> </h2> <div class="ytads-measure-your-results__intro-text"> <p>Measuring your YouTube Ads campaign is the best way to make sure you’re reaching your goals. And you don’t need to be a data expert to do it.</p> <p>There are a range of real-time metrics you can track for the insights you need. See how many people are viewing your ad, how engaged they are, what actions they’re taking, and more.</p> </div> </section> <section class="ytads-section ytads-measure-your-results__format-accordion"> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--1" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Awareness</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I reaching customers? </div> <div class="ytads-measure-your-results__format-answer"> <p>Track who saw your ads and how often they saw them with <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/2375431?hl=en">Google Ads reporting</a> – included in your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049373">above a certain budget</a> inspire awareness with our free <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Use <a href="https://web.archive.org/web/20240205010023/https://agency.googleblog.com/2017/04/introducing-marketing-mix-model.html">marketing mix modeling</a> or work with a <a href="https://web.archive.org/web/20240205010023/https://measurementpartners.google.com/">Google Measurement Partner</a> to compare your results to other channels.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 1}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--2" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-2" id="id-panel-header-2"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Consideration</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-2" role="region" aria-labelledby="id-panel-header-2"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Are people watching? </div> <div class="ytads-measure-your-results__format-answer"> <p>Measure your campaign’s total views and the average cost-per-view for free with <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/2375431?hl=en">Google Ads metrics</a>.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand perception? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049373">above a certain budget</a> affect brand consideration with our free <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Compare creative elements with <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> or work with a <a href="https://web.archive.org/web/20240205010023/https://measurementpartners.google.com/">Google Measurement Partner</a> to run measurement tests.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> <div lb-auto-init="LBExpansionPanel" class="lb-expansion-panel lb-expansion-panel--light" lb-expansion-panel-options="{'family': 'ytads-measure-your-results'}"> <div class="lb-expansion-panel__heading" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'ytads-measure-your-results', 'index': 2}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--3" role="button" tabindex="0" aria-expanded="true" aria-controls="id-panel-3" id="id-panel-header-3"> <span class="lb-expansion-panel__trigger-name"> <span class="lb-font-subhead-3">Action</span> </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewbox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-3" role="region" aria-labelledby="id-panel-header-3"> <div class="lb-expansion-panel__surface-content"> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Are people taking action? </div> <div class="ytads-measure-your-results__format-answer"> <p>Measure <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6308">website conversions</a>, <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6100636?co=ADWORDS.IsAWNCustome">store visits</a>, and <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6100665">in-app actions</a> at no extra cost right from your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer"> <p>See if campaigns <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049373">above a certain budget</a> are inspiring people to act with our free <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer"> <p>Work with a <a href="https://web.archive.org/web/20240205010023/https://measurementpartners.google.com/">Google Measurement Partner</a> to run A/B experiments for search, geo, and user lift.</p> </div> </div> </div> </div> <div class="lb-expansion-panel__divider"></div> </div> </section> <section class="ytads-section ytads-measure-your-results__format-tabs"> <div class="ytads-tabs" lb-auto-init="Tabs" tabs="0"> <div class="ytads-tabs__header"> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="0" tabindex="0"> <h3> <span class="lb-font-subhead-3">Awareness</span> </h3> </div> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="1" tabindex="0"> <h3> <span class="lb-font-subhead-3">Consideration</span> </h3> </div> <div class="ytads-tabs__tab ytads-js-tab" role="button" tab="2" tabindex="0"> <h3> <span class="lb-font-subhead-3">Action</span> </h3> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="0" aria-hidden="false"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I reaching customers? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Track who saw your ads and how often they saw them with <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/2375431?hl=en">Google Ads reporting</a> – included in your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049373">above a certain budget</a> inspire awareness with our free <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Use <a href="https://web.archive.org/web/20240205010023/https://agency.googleblog.com/2017/04/introducing-marketing-mix-model.html">marketing mix modeling</a> or work with a <a href="https://web.archive.org/web/20240205010023/https://measurementpartners.google.com/">Google Measurement Partner</a> to compare your results to other channels.</p> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="1" aria-hidden="true"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Are people watching? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Measure your campaign’s total views and the average cost-per-view for free with <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/2375431?hl=en">Google Ads metrics</a>.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand perception? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049373">above a certain budget</a> affect brand consideration with our free <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Compare creative elements with <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> or work with a <a href="https://web.archive.org/web/20240205010023/https://measurementpartners.google.com/">Google Measurement Partner</a> to run measurement tests.</p> </div> </div> </div> <div class="ytads-tabs__body ytads-js-tab-body" tab-body="2" aria-hidden="true"> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Are people taking action? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Measure <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6308">website conversions</a>, <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6100636?co=ADWORDS.IsAWNCustome">store visits</a>, and <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6100665">in-app actions</a> at no extra cost right from your Google Ads account.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I improving brand metrics? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>See if campaigns <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049373">above a certain budget</a> are inspiring people to act with our free <a href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/9049825">Brand Lift</a> tool.</p> </div> </div> <div class="ytads-measure-your-results__format-qa lb-grid"> <div class="ytads-measure-your-results__format-question lb-font-body lb-font-weight-700 lb-grid__cell lb-grid__cell--span-4"> Am I getting the best possible results? </div> <div class="ytads-measure-your-results__format-answer lb-grid__cell lb-grid__cell--span-8"> <p>Work with a <a href="https://web.archive.org/web/20240205010023/https://measurementpartners.google.com/">Google Measurement Partner</a> to run A/B experiments for search, geo, and user lift.</p> </div> </div> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-section--no-bg ytads-measure-your-results__whats-working"> <h2 class="ytads-section__headline"> <span class="lb-font-headline-3 lb-font-weight-700">Know what’s working</span> </h2> <div class="ytads-tile-block"> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20240205010023im_/https://lh3.googleusercontent.com/FlhJV7vIbLtdulw_pV2-BjzGSt5lDbWzTtpPi1-1JEqZyWDtv3FKY4ttlXmJzDX2k5qvs1mycEz0cY54RujiLCyRZlziCd04eUdqR0hXrJa_y5k5O_g=s900" alt="Test and measure creative impact" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Test and measure creative impact</span> </h3> </div> <span class="lb-tile__body"> <p>The video you use is one of the biggest factors in how well a YouTube campaign performs, so make sure yours is getting results. Use our free Video Creative Analytics tool to see where viewers drop off and what holds their attention – then apply these insights to your next ad.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6086441" target="_blank" rel="noreferrer noopener"> GOTO VIDEO CREATIVE ANALYTICS </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-6"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20240205010023im_/https://lh3.googleusercontent.com/mmM6PKvOLfrD7ukhWN3WODD0CfpObovfLPjaL-Gj_u46cOzPEcV82OFsN4G_5Ampk6JCuUqt0ecktUmTLxZisrM2j75FSj5MrO0I=s900" alt="Track purchases, sign-ups, downloads, and more" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Track purchases, sign-ups, downloads, and more</span> </h3> </div> <span class="lb-tile__body"> <p>Understand the full impact of your video campaigns. Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="https://web.archive.org/web/20240205010023/https://support.google.com/google-ads/answer/6095821" target="_blank" rel="noreferrer noopener"> Learn about conversion tracking </a> </span> </span> </span> </div> </div> </div> </section> <section class="ytads-section ytads-related"> <h2 class="ytads-section__headline"> <span class="lb-font-subhead-1 lb-font-weight-700">Related to campaign measurement</span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/how-it-works/create-a-video-ad/" aria-labelledby="headline-item"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20240205010023im_/https://lh3.googleusercontent.com/Q1G03nwAiNKGXzF1aoaEQu91siTJV5TbXNlymq_3q4sKS5Endz6ksS_zMHix-rdoauNDZ-rBJlvGB154Y3EtcLWXe7inzoUt9C4g=s900" alt="Create a video ad" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Create a video ad</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/how-it-works/set-up-a-campaign/" aria-labelledby="headline-item"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20240205010023im_/https://lh3.googleusercontent.com/LhDL2WVEUJpjzPaLXedUj5za50KJFXMNXyYTjkaIvGDfytD_3UKYJbfOwjh-gRsOVJPQkClSKjrat4lz75a_WqsPC6Ih6buAM-15=s900" alt="Set up a campaign" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">How it works</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Set up a campaign</span> </h3> </div> </span> </span> </a> </div> <div class="lb-grid__cell lb-grid__cell--md-span-12 lb-grid__cell--lg-span-4"> <a class="datalayer-items lb-tile-anchor" data-g-module-name="yt-animated-text" href="/web/20240205010023/https://www.youtube.com/intl/en_us/ads/resources/measurement-tools/" aria-labelledby="headline-item"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://web.archive.org/web/20240205010023im_/https://lh3.googleusercontent.com/BL0IfSkGORxFQcTjN-xTrMa9uugMi51t2LV5fSg96RFo7gHqWAKJrrbyuCuH8ct5adogwIUI1yRAsES9UvAwcylYxFRAuCt1abk6=s900" alt="Measurement tools" loading="lazy"> </span> </span> <span class="lb-tile__content"> <span class="lb-tile__eyebrow lb-margin-top-xs"> <span class="lb-font-eyebrow">Resources</span> </span> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Measurement tools</span> </h3> </div> </span> </span> </a> </div> </div> </section> <section class="ytads-section ytads-section--full-bleed ytads-get-started"> <div class="lb-margin-bottom-m"> <svg version="1.0" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 158 110" height="40"> <path fill="red" d="M154.4 17.5c-1.8-6.7-7.1-12-13.9-13.8C128.2.5 79 .5 79 .5s-48.3-.2-60.6 3c-6.8 1.8-13.3 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