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<?xml version="1.0" encoding="utf-8"?> <rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Google Marketing Platform</title><link>https://blog.google/products/marketingplatform/</link><description>Google Marketing Platform</description><atom:link href="https://blog.google/products/marketingplatform/rss/" rel="self"/><language>en-us</language><lastBuildDate>Fri, 07 Feb 2025 17:00:00 +0000</lastBuildDate><image><url>https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GMP.max-80x80.format-webp.webp</url><title>Google Marketing Platform</title><link>https://blog.google/products/marketingplatform/</link></image><item><title>Campaign Manager 360 expands partnerships</title><link>https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173675_Google_CM360_Blog_Pos.max-600x600.format-webp_BMvW9U8.webp" width="540"/><media:description>Campaign Manager 360 logo sits inside a square, with multiple lines around it, showing connectivity</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03173675_Google_CM360_Blog_Pos.max-600x600.format-webp_BMvW9U8.webp">Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.</description><pubDate>Fri, 07 Feb 2025 17:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Campaign Manager 360 expands partnerships</title><description>Campaign Manager 360 is helping advertisers and agencies navigate the evolving digital landscape with innovative tools and strategic partnerships.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/campaign-manager-360-expands-partnerships/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director, Data, Measurement and Google Marketing Platform</title><department/><company/></author></item><item><title>Meridian is now available to everyone</title><link>https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Meridian_MMM-Blog_header-22_Jan.max-600x600.format-webp.webp" width="540"/><media:description>Meridian logo in a blue circle background surrounded by grey dotted line circles with icons representing consumer journey, revenue, a shopping bag, display ads, online video, a price tag, bar charts, a magnifying lens, mobile phone and a TV</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Meridian_MMM-Blog_header-22_Jan.max-600x600.format-webp.webp">Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.</description><pubDate>Wed, 29 Jan 2025 14:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/</guid><category>Google Ads</category><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Meridian is now available to everyone</title><description>Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.</description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Harikesh Nair</name><title>Senior Director</title><department>Data Science</department><company/></author></item><item><title>Display & Video 360: the demand side platform for a connected internet</title><link>https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360_Blog_Header_16x9.max-600x600.format-webp.webp" width="540"/><media:description>Ad appears with bubbled icons coming from behind with a green ring representing various signals and Google AI working together.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/DV360_Blog_Header_16x9.max-600x600.format-webp.webp">Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.</description><pubDate>Tue, 21 Jan 2025 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Display & Video 360: the demand side platform for a connected internet</title><description>Display & Video 360's AI-powered signals help advertisers connect with their audience across more publishers.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/display-video-360-the-demand-side-platform-for-a-connected-internet/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stephen Yap</name><title>Managing Director</title><department>Google Marketing Platform</department><company/></author></item><item><title>Search Ads 360 adds support for Microsoft automated bidding</title><link>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp" width="540"/><media:description>The Google Search Ads 360 logo is surrounded by graphics related to signals that inform bidding.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360ads_hero.max-600x600.format-webp.webp">Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.</description><pubDate>Thu, 22 Aug 2024 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Search Ads 360 adds support for Microsoft automated bidding</title><description>Google Search Ads 360 now supports Microsoft automated bidding, which can be included in bid strategies powered by Google AI.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/search-ads-360-adds-support-for-microsoft-automated-bidding/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stephen Yap</name><title>Managing Director</title><department>Google Marketing Platform</department><company/></author></item><item><title>Four ways Google Analytics delivers actionable insights for your business</title><link>https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-Analytics-4-Blog-Post-He.max-600x600.format-webp_0hPKClj.webp" width="540"/><media:description>Laptop with Google Analytics logo in the middle and illustrations depicting privacy through a lock symbol, bar line and pie charts.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-Analytics-4-Blog-Post-He.max-600x600.format-webp_0hPKClj.webp">New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.</description><pubDate>Wed, 26 Jun 2024 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/</guid><category>Google Ads</category><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Four ways Google Analytics delivers actionable insights for your business</title><description>New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/four-ways-google-analytics-delivers-actionable-insights-for-your-business/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Steve Ganem</name><title>Director, Product Management, Google Analytics</title><department/><company/></author></item><item><title>Display & Video 360 updates from Google NewFront</title><link>https://blog.google/products/marketingplatform/360/newfront-2024/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp" width="540"/><media:description>Google NewFront logo</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/GoogleNF_Logo-extra_padding_cop.max-600x600.format-webp_U2R2xhz.webp">Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.</description><pubDate>Mon, 29 Apr 2024 15:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/newfront-2024/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Display & Video 360 updates from Google NewFront</title><description>Google NewFront updates to Display & Video 360: Streamline streaming ads, unlock first-party data, and make Google AI work for you.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/newfront-2024/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kristen O’Hara</name><title>Vice President, Agency, Platforms & Client Solutions</title><department/><company/></author></item><item><title>Evolving Google Analytics for more insightful measurement</title><link>https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-analytics-ARTWORK_1.max-600x600.format-webp.webp" width="540"/><media:description>Image of a computer screen with five icons representing a line chart with a dollar sign, a pie chart, an ad for a mug, a bar chart and a blue shield.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Google-analytics-ARTWORK_1.max-600x600.format-webp.webp">New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.</description><pubDate>Thu, 21 Mar 2024 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/</guid><category>Google Ads</category><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Evolving Google Analytics for more insightful measurement</title><description>New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/evolving-google-analytics-for-more-insightful-measurement/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kamal Janardhan</name><title>Senior Director of Product Management, Measurement</title><department/><company/></author></item><item><title>Maximize CTV Performance with Display & Video 360 and Disney</title><link>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp" width="540"/><media:description>Computer screen with a play button in the middle, Mickey Mouse ears on top (representing Disney), and TV remote leaning on the screen. The screen is surrounded by a YouTube logo, DV360 logo “Ad” icon, and an arch and three stars above the screen.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E03056357_Google_GMP_Social_Med.max-600x600.format-webp.webp">Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).</description><pubDate>Wed, 20 Mar 2024 13:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Maximize CTV Performance with Display & Video 360 and Disney</title><description>Starting in April, Display & Video 360 will become one of the first demand-side platforms (DSPs) to integrate with Disney's Real-time Ad Exchange (DRAX).</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/maximize-ctv-performance-with-display-video-360-and-disney/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kristen O’Hara</name><title>Vice President, Agency, Platforms & Client Solutions</title><department/><company/></author></item><item><title>Empowering the Retail Media Ecosystem with Search Ads 360</title><link>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp" width="540"/><media:description>A person sits in a yellow chair looking at their phone. A large phone screen display is on the left side of the image, displaying shampoo ads. Heart, magnifying glass, lock, and shield logos are in the background.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/360-shampoo.max-600x600.format-webp.webp">We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.</description><pubDate>Mon, 18 Mar 2024 16:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Empowering the Retail Media Ecosystem with Search Ads 360</title><description>We’re adding offsite retail media capabilities to SA360 to help retailers and brands sell more products together.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/empowering-the-retail-media-ecosystem-with-search-ads-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ewan Fisher</name><title>Product Manager</title><department>SA360</department><company/></author></item><item><title>What’s next for Analytics 360</title><link>https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02971639_Google_GA_Blog_assets.max-600x600.format-webp.webp" width="540"/><media:description>image with a tablet with Analytics 360 logo connected with lines to circles containing icons of video playing, shopping cart, ad, shield with lock, light bulb and gear wheel.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02971639_Google_GA_Blog_assets.max-600x600.format-webp.webp">Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.</description><pubDate>Thu, 19 Oct 2023 15:00:00 +0000</pubDate><guid>https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>What’s next for Analytics 360</title><description>Upgrade your Analytics 360 properties to Google Analytics 4 by March 2024 to preserve measurement and campaign performance.</description><site_name>Google</site_name><url>https://blog.google/products/ads-commerce/google-analytics-360-ga4-update/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Steve Ganem</name><title>Director, Product Management, Google Analytics</title><department/><company/></author></item><item><title>Scheduling your upgrade to the new Search Ads 360</title><link>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x600.format-webp.webp" width="540"/><media:description>Two marketers evaluating campaign performance in an office.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/hero-blog-image.max-600x600.format-webp.webp">It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.</description><pubDate>Mon, 17 Apr 2023 14:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Scheduling your upgrade to the new Search Ads 360</title><description>It’s time for marketers to schedule their upgrades ahead of next year’s planned shutdown of the previous Search Ads 360.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/scheduling-your-upgrade-to-the-new-search-ads-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Brian Kravitz</name><title>Group Product Manager, Search Ads 360</title><department/><company/></author></item><item><title>Improve how you plan, buy and measure your CTV campaigns</title><link>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x600.format-webp_a6wnVuJ.webp" width="540"/><media:description>An illustration showing four people gathered around the television, cheering on a football game. An advertisement is displayed on the television.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02830380_GMP_Manage_your_CTV_B.max-600x600.format-webp_a6wnVuJ.webp">New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.</description><pubDate>Tue, 14 Feb 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Improve how you plan, buy and measure your CTV campaigns</title><description>New features in Display & Video 360 to help you plan, buy and measure your CTV campaigns.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/improve-how-you-plan-buy-and-measure-your-ctv-campaigns/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Nick Bone</name><title>Product Manager, Display & Video 360</title><department/><company/></author></item><item><title>5 tips to power your 2023 marketing strategy</title><link>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779157-GMP-2023-Kickoff-Blog.max-600x600.format-webp.webp" width="540"/><media:description>Illustration of office supplies including a pen, a chart and a 2023 checklist.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02779157-GMP-2023-Kickoff-Blog.max-600x600.format-webp.webp">In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.</description><pubDate>Thu, 26 Jan 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>5 tips to power your 2023 marketing strategy</title><description>In this post we recap the top recommendations from Google Marketing Platform for marketers going into 2023.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/5-tips-to-power-your-2023-marketing-strategy/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Marta Martinez</name><title>Managing Director, Agency Platforms</title><department/><company/></author></item><item><title>Maximize workflow & budget efficiencies across your media</title><link>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</link><description>In this series of posts, we showcase how marketers can utilize Display &amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.</description><pubDate>Thu, 12 Jan 2023 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Maximize workflow & budget efficiencies across your media</title><description><p data-block-key="p5b3v">In this series of posts, we showcase how marketers can utilize Display &amp; Video 360 to unify their media and maximize both workflow and budget efficiencies.</p></description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/maximize-workflow-budget-efficiencies-across-your-media/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Chaoyi Chen</name><title>Global Head of Display & Video Advertiser Platforms</title><department/><company/></author></item><item><title>Reach your audience on connected TVs with Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</link><description>Display &amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a pr…</description><pubDate>Thu, 29 Dec 2022 18:30:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Reach your audience on connected TVs with Display & Video 360</title><description><p data-block-key="9jexu">Display &amp; Video 360 offers the largest reach of premium inventory, a unified buying experience, and ensures a measurable impact of your campaigns — all based on a privacy-forward approach.</p></description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/reach-your-audience-on-connected-tvs-with-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Samantha Kurlander</name><title>Global Product Lead</title><department/><company/></author></item><item><title>Activate your first-party data on connected TV</title><link>https://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02796749_Google_CTV_Audience_a.max-600x600.format-webp.webp" width="540"/><media:description>Connected TV screen surrounded by an audience icon, Display and Video 360 logo and megaphone to show how Display and Video 360 allows users to show the right message to their first party and similar audiences.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02796749_Google_CTV_Audience_a.max-600x600.format-webp.webp">New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.</description><pubDate>Wed, 09 Nov 2022 16:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Activate your first-party data on connected TV</title><description>New CTV solutions in Display & Video 360 that let marketers reach their first-party audiences and those that look like their core audiences.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/activate-your-first-party-data-on-connected-tv/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jake Jolly</name><title>Senior Product Manager</title><department>Display & Video 360</department><company/></author></item><item><title>Introducing two new solutions powered by Ads Data Hub</title><link>https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02789775_Google_GMP_ADH_Rebran.max-600x600.format-webp_OsC1tPz.webp" width="540"/><media:description>Image of a computer reading 'Ads Data Hub'. Two browser screens extend on either side with a magnifying glass and a charted line on the left and a light bulb with various icons displaying a play button, video icon, and a TV screen.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02789775_Google_GMP_ADH_Rebran.max-600x600.format-webp_OsC1tPz.webp">Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.</description><pubDate>Mon, 31 Oct 2022 13:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/</guid><category>Google Marketing Platform</category><category>YouTube</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Introducing two new solutions powered by Ads Data Hub</title><description>Ads Data Hub’s new solutions deliver analytics for marketers to generate insights while enabling the third-party measurement ecosystem.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/ads-data-hub-powered-solutions/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Prema Sampath</name><title>Director</title><department>Product Management, Google Ads</department><company/></author></item><item><title>3 tips to maximize budget efficiency across media</title><link>https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02650594_Google_GMP_DV360_Blog.max-600x600.format-webp_4aU5fw6.webp" width="540"/><media:description>An illustration of hands holding a tablet with lines and circular icons coming out of it.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02650594_Google_GMP_DV360_Blog.max-600x600.format-webp_4aU5fw6.webp">Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.</description><pubDate>Fri, 28 Oct 2022 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>3 tips to maximize budget efficiency across media</title><description>Learn how successful marketers improve media efficiency by unifying their ad campaigns in Display & Video 360.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/3-tips-to-maximize-budget-efficiency-across-media/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ketaki Sheode</name><title>Senior Product Manager, Display & Video 360</title><department/><company/></author></item><item><title>Turn insights into ROI with Google Analytics</title><link>https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_.max-600x600.format-webp_g1XeIs8.webp" width="540"/><media:description>Image of a laptop with the Google Analytics logo and lines connecting a green money symbol and a yellow light bulb symbol.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02783825_Google_Analytics_GA4_.max-600x600.format-webp_g1XeIs8.webp">Introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.</description><pubDate>Thu, 27 Oct 2022 18:50:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/</guid><category>Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Turn insights into ROI with Google Analytics</title><description>Introducing new resources to help you make the switch to Google Analytics 4, improved machine learning features, new integrations and actionable reporting.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/analytics/turn-insights-roi-google-analytics/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Russell Ketchum</name><title>Director, Product Management, Google Analytics</title><department/><company/></author></item><item><title>Engage your first-party audience in Display & Video 360</title><link>https://blog.google/products/marketingplatform/360/engage-your-first-party-audience-in-display-video-360/</link><media:content height="540" medium="image" url="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02793648_Google_GMP_PAIR_Annou.max-600x600.format-webp_DjRjPEv.webp" width="540"/><media:description>Image of two people shaking hands, illustrating the connection between advertisers and publishers. Between them is an illustration of a “clean room,” and next to the man is an image of an ad from Display & Video 360 on a publisher’s site.</media:description><description><img src="https://storage.googleapis.com/gweb-uniblog-publish-prod/images/E02793648_Google_GMP_PAIR_Annou.max-600x600.format-webp_DjRjPEv.webp">Launching Publisher Advertiser Identity Reconciliation (PAIR) for advertisers to run personalized ads in a secure and privacy-safe way.</description><pubDate>Tue, 11 Oct 2022 15:00:00 +0000</pubDate><guid>https://blog.google/products/marketingplatform/360/engage-your-first-party-audience-in-display-video-360/</guid><category>Google Marketing Platform</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Engage your first-party audience in Display & Video 360</title><description>Launching Publisher Advertiser Identity Reconciliation (PAIR) for advertisers to run personalized ads in a secure and privacy-safe way.</description><site_name>Google</site_name><url>https://blog.google/products/marketingplatform/360/engage-your-first-party-audience-in-display-video-360/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Dan Taylor</name><title>Vice President, Global Ads</title><department/><company/></author></item></channel></rss>