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familiarity.聽The following guidelines will help ensure maximum legibility and reinforcement of the UCSF brand.</p> </div></div></div> </div> </div> </div> </div> <div id="main-wrapper"> <div id="main" class="clearfix"> <div id="content" class="column"> <div class="inside"> <a id="main-content"></a> <div class="tabs"></div> <div class="region region-content"> <div id="block-system-main" class="block block-system"> <div class="content"> <div id="node-71" class="node node-page header--navy clearfix" about="/brand-guide/fonts" typeof="sioc:Item foaf:Document"> <span property="dc:title" content="Font/Typography" class="rdf-meta element-hidden"></span><span property="sioc:num_replies" content="0" datatype="xsd:integer" class="rdf-meta element-hidden"></span> <div class="content"> <div class="field field-name-field-body field-type-text-long field-label-hidden"><div class="field-items"><div class="field-item even"><p>Helvetica Neue is our primary typeface, chosen to reflect the boldness and impact of UCSF. Granjon is our secondary typeface, chosen to reflect the humanity and inclusiveness of UCSF. When used together, Helvetica Neue and Granjon help communicate UCSF's core principles.</p> <div class="wysiwyg_twocols layout--50-50"> <div class="wysiwyg_twocols--first bg--transparent"> <p><img alt="helvetica type" src="/sites/g/files/tkssra266/f/wysiwyg/typography.jpg" title="" /></p> <h3>Helvetica Neue</h3> <p>Helvetica Neue is our primary typeface. Title and sentence case are preferred. Only use all caps in small instances such as charts, labels and UI navigation. The default weight to use is <strong>Helvetica Neue Light</strong>. In cases where legibility is an issue, use <strong>Helvetica Neue Roman</strong>.</p> <p>In cases where Helvetica Neue is not available, use <strong>Arial Regular</strong> as a substitute.</p> </div> <div class="wysiwyg_twocols--second bg--transparent"> <p><img alt="granjon" src="/sites/g/files/tkssra266/f/wysiwyg/typography2.jpg" title="" /></p> <h3>Granjon</h3> <p>Granjon is our secondary typeface and is primarily used in large headlines and titles. The default weight to use is <strong>Granjon Roman</strong>. The supporting weights of Granjon may also be used, but usually for emphasis in smaller applications such as subheads, captions, tables, charts and folios.<br /> <br /> In cases where Granjon is not available, use <strong>Garamond Regular</strong> as a substitute.</p> </div> </div> <h2>Font Licenses</h2> <p>UCSF's Office of Communications has purchased a limited number of brand font licenses for UCSF employees who are directly involved in the creation of marketing and communication materials. To request a license, please聽submit a <a href="https://airtable.com/shrH12y0Ckz9tg1yD">brand font request聽form</a>.</p> <p>For all other users, including external designers, these font licenses are available for purchase online:聽<a href="http://www.myfonts.com/fonts/linotype/neue-helvetica/" target="_blank">Helvetica Neue</a>聽and聽<a href="http://www.myfonts.com/fonts/linotype/granjon/" target="_blank">Granjon</a>.</p> <p>For webfonts, we recommend licensing the聽<a href="http://www.myfonts.com/fonts/linotype/neue-helvetica/" target="_blank">Helvetica Neue</a>聽and聽<a href="http://www.myfonts.com/fonts/linotype/granjon/" target="_blank">Granjon</a>聽brand fonts directly from聽<a href="http://www.myfonts.com/" target="_blank">myfonts.com</a>. They have a range of options that should work for you based on your site design and traffic needs. Contact聽<a href="/cdn-cgi/l/email-protection#325b56575c465b464b72475141541c575647"><span class="__cf_email__" data-cfemail="93faf7f6fde7fae7ead3e6f0e0f5bdf6f7e6">[email protected]</span></a>聽for guidance.</p> <p>聽</p> <h2>Type Hierarchy</h2> <p>Consistent application of typography allows our audiences to recognize materials from UCSF. Large headlines should use Granjon Roman or Helvetica Neue Light set in title case (upper and lowercase). Subheads may use Helvetica Neue Light or Roman title case, depending on scale relationships. Large blocks of copy should use Helvetica Neue Light sentence case.</p> <div class="wysiwyg_twocols layout--50-50"> <div class="wysiwyg_twocols--first bg--transparent"> <p><img alt="" height="1198" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_88_a_0.png" width="1604" />Any primary headline 20 point sizes or over can be in Granjon Roman. Use Helvetica Neue Light if the headline size is under 20 point.</p> </div> <div class="wysiwyg_twocols--second bg--transparent"> <p><img alt="" height="1198" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_88_b_0.png" width="1604" />Primary headlines 20 point sizes or over can also be in Helvetica Neue Light.</p> </div> </div> <section id="scrollNav-10"> <h2>聽</h2> <h2>Incorrect Usage Examples</h2> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <p><img alt="" height="153" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_95_f.png" width="248" /></p> <p>Do not set all body copy in bold.</p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <p><img alt="" height="153" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_95_e.png" width="248" /></p> <p>Do not make headings without sufficient contrast with body copy.</p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <p><img alt="" height="153" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_95_d.png" width="248" /></p> <p>Do not set both headline and body copy in Granjon.</p> </div> </div> <div class="wysiwyg_threecols layout--33-33-33"> <div class="wysiwyg_threecols--first bg--undefined bg--transparent"> <p><img alt="" height="153" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_95_c.png" width="248" /></p> <p>Do not apply extra letter spacing (tracking).</p> </div> <div class="wysiwyg_threecols--second bg--undefined bg--transparent"> <p><img alt="" height="153" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_95_b.png" width="248" /></p> <p>Do not apply more than the recommended amount of leading.</p> </div> <div class="wysiwyg_threecols--third bg--undefined bg--transparent"> <p><img alt="" height="153" src="/sites/g/files/tkssra266/f/wysiwyg/vs9_typ_95_a.png" width="248" /></p> <p>Do not set body copy in all caps.</p> </div> </div> <p>聽</p> </section> </div></div></div> </div> </div> </div> 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