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7 Steps to Increasing Website Conversion | Omniture | Omniture

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//en" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="en" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.omniture.com/offer/101?s_osc=24658","20121018213438","https://web.archive.org/","web","/_static/", "1350596078"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>7 Steps to Increasing Website Conversion | Omniture | Omniture</title> <meta http-equiv="X-UA-Compatible" content="IE=8"/> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="Web Analytics and Online Business Optimization Platform by Omniture. 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The Omniture Blog." href="https://web.archive.org/web/20121018213438/http://feeds.feedburner.com/omniture/blogs/all"/> <link rel="shortcut icon" href="https://web.archive.org/web/20121018213438im_/http://assets.omniture.com/global/images/general/favicon.ico"/> <link rel="stylesheet" type="text/css" media="screen" href="https://web.archive.org/web/20121018213438cs_/http://style.omniture.com/stylesheet.css?lang=en§ion=static&amp;ignore_skin="/> </head> <body id="static" class="no_skin en static "> <!-- aggregrated js --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20121018213438js_/http://scripts.omniture.com/javascript.js"></script> <!-- Test&Target Presets --> <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20121018213438js_/http://scripts.omniture.com/global/scripts/targeting/dyn_prop.php"></script> <div class="mboxDefault"></div> <script type="text/javascript"> mboxCreate('top_of_body'); </script> <!-- MAIN CONTENT --> <script type="text/javascript"> var epi_offer_name = '7 Steps to Increasing Website Conversion'; var epi_offer_product = 'SITECATALYST'; var epi_offer_centricity = 'Product Focused'; var epi_offer_type = 'Guide'; var epi_offer_iid = '1372'; </script> <script language="javascript" type="text/javascript"> s.prop31='1372'; s.eVar39=s.prop31; </script> <link href="https://web.archive.org/web/20121018213438cs_/http://assets.omniture.com/en/css/adobe-landing.css" rel="stylesheet" type="text/css"> <div id="master-offset" class="sidebar-divider"> <div class="landing-header"> <img src="/web/20121018213438im_/http://www.omniture.com/assets/en/images/landing/06_campaign_7Steps_lp_banner.jpg" alt="" height="272" width="730"/> </div> <div class="content-block"> <div class="landing-body-content"> <!-- Content --> <div class="mboxDefault"> <h1>7 Steps to Increasing Website Conversion</h1> <h3>Fill out the form to the right to download</h3> <p>In general, most organizations spend more time and money promoting their websites through acquisition channels such as search, e-mail or affiliate marketing than they do optimizing existing conversion rates.<br/> <br/>Because increasing website conversion is one of the most effective ways to increase profitability at the visitor level, knowing how to measure and improve conversion is essential</p> <p>&nbsp;</p> <h1>Guide Highlight</h1> <ol> <li>Identify Conversion Goals &amp; KPIs</li> <li>Define &amp; Acquire Target Profiles &ndash; Apply 40/40/20 Rule</li> <li>Organize and Optimize Site Structure</li> <li>Develop a Compelling Message</li> <li>Place Effective Calls to Action</li> <li>Enhance Shopping Cart / Lead Capture Process</li> <li>Test, Measure, and Refine</li> </ol> <p>In this download, learn to apply the specific details of the 7 steps mentioned above and how to use tools such as conversion funnel analysis, site-pathing and fall-out to help you figure out what&rsquo;s working and what&rsquo;s not.<br/> <br/>We discuss both principles and specific best practices that result in greater revenue growth and lower promotion costs per visitor.p&gt;</p> </div> <script type="text/javascript"> mboxCreate('offerlanding_copy','isol_id=101','offer_version=a:2:{i:642;i:7;i:970;i:124;}'); </script> <!-- End Content --> </div> <div class="landing-sidebar"> <!-- Sidebar --> <script type="text/javascript"> if(!shortlang){ var shortlang = "en_us"; } if(!epi_offer_product){ var epi_offer_product = "SUITE"; 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