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<!DOCTYPE html> <html lang="en"> <head><script type='text/javascript' src='//cdnjs.cloudflare.com/ajax/libs/yui/3.6.0/yui/yui-min.js'></script><script type='text/javascript' src='//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js'></script><script type='text/javascript' src='https://assets.adobedtm.com/4a848ae9611a/d0e96722185b/launch-d525bb0064d8.min.js'></script><script type='text/javascript' src=/assets/nr_browser_production.js></script>  <meta charset="utf-8"> <meta name="viewport" content="width=device-width"> <title> "The Trade-Offs in Promoting Equity-Focused Initiatives in Crowdfunding" by Lauren Rhue </title>  <meta itemprop="name" content="The Trade-Offs in Promoting Equity-Focused Initiatives in Crowdfunding"> <meta property="og:title" content="The Trade-Offs in Promoting Equity-Focused Initiatives in Crowdfunding"> <meta name="twitter:title" content="The Trade-Offs in Promoting Equity-Focused Initiatives in Crowdfunding"> <meta property="article:author" content="Lauren Rhue"> <meta name="author" content="Lauren Rhue"> <meta name="robots" content="noodp, noydir"> <meta name="description" content="As more organizations support matters of diversity and equity, organizations need guidance on whether to be transparent about their equity-focused initiatives and appeal to users’ sense of social justice. This paper explores how information transparency affects backer responses to equity-related initiatives. The educational crowdfunding platform DonorsChoose launched an “equity-focused” initiative to highlight the platform’s commitment to equity in education and encourage donations towards that cause. Using an observational analysis and an experimental study, we find evidence that information transparency, i.e., explicitly promoting equity-focused projects, dampens overall donations because any change in donations associated with the equity-focused initiatives is insufficient to offset the decrease in other donations. However, we find evidence that distant donors are more responsive to the equity-focused recommendations, consistent with the hypothesis that a holistic mindset moderates the effectiveness of promoting equity-focused initiatives. This study provides insight into the trade-offs associated with information transparency for equity-related initiatives and the complicated relationship between organizations and equity-related initiatives."> <meta itemprop="description" content="As more organizations support matters of diversity and equity, organizations need guidance on whether to be transparent about their equity-focused initiatives and appeal to users’ sense of social justice. This paper explores how information transparency affects backer responses to equity-related initiatives. The educational crowdfunding platform DonorsChoose launched an “equity-focused” initiative to highlight the platform’s commitment to equity in education and encourage donations towards that cause. Using an observational analysis and an experimental study, we find evidence that information transparency, i.e., explicitly promoting equity-focused projects, dampens overall donations because any change in donations associated with the equity-focused initiatives is insufficient to offset the decrease in other donations. However, we find evidence that distant donors are more responsive to the equity-focused recommendations, consistent with the hypothesis that a holistic mindset moderates the effectiveness of promoting equity-focused initiatives. This study provides insight into the trade-offs associated with information transparency for equity-related initiatives and the complicated relationship between organizations and equity-related initiatives."> <meta name="twitter:description" content="As more organizations support matters of diversity and equity, organizations need guidance on whether to be transparent about their equity-focused initiatives and appeal to users’ sense of social justice. This paper explores how information transparency affects backer responses to equity-related initiatives. The educational crowdfunding platform DonorsChoose launched an “equity-focused” initiative to highlight the platform’s commitment to equity in education and encourage donations towards that cause. Using an observational analysis and an experimental study, we find evidence that information transparency, i.e., explicitly promoting equity-focused projects, dampens overall donations because any change in donations associated with the equity-focused initiatives is insufficient to offset the decrease in other donations. However, we find evidence that distant donors are more responsive to the equity-focused recommendations, consistent with the hypothesis that a holistic mindset moderates the effectiveness of promoting equity-focused initiatives. This study provides insight into the trade-offs associated with information transparency for equity-related initiatives and the complicated relationship between organizations and equity-related initiatives."> <meta property="og:description" content="As more organizations support matters of diversity and equity, organizations need guidance on whether to be transparent about their equity-focused initiatives and appeal to users’ sense of social justice. This paper explores how information transparency affects backer responses to equity-related initiatives. The educational crowdfunding platform DonorsChoose launched an “equity-focused” initiative to highlight the platform’s commitment to equity in education and encourage donations towards that cause. Using an observational analysis and an experimental study, we find evidence that information transparency, i.e., explicitly promoting equity-focused projects, dampens overall donations because any change in donations associated with the equity-focused initiatives is insufficient to offset the decrease in other donations. However, we find evidence that distant donors are more responsive to the equity-focused recommendations, consistent with the hypothesis that a holistic mindset moderates the effectiveness of promoting equity-focused initiatives. This study provides insight into the trade-offs associated with information transparency for equity-related initiatives and the complicated relationship between organizations and equity-related initiatives."> <meta name="keywords" content="Digital Platforms, Equity, Diversity, Inclusion, Field Experiment, Econometrics, Crowdfunding, Information Transparency"> <meta name="bepress_citation_series_title" content="JAIS Preprints (Forthcoming)"> <meta name="bepress_citation_author" content="Rhue, Lauren"> <meta name="bepress_citation_author_institution" content="University of Maryland"> <meta name="bepress_citation_title" content="The Trade-Offs in Promoting Equity-Focused Initiatives in Crowdfunding"> <meta name="bepress_citation_date" content="2024">   <meta name="bepress_citation_pdf_url" content="https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1164&context=jais_preprints"> <meta name="bepress_citation_abstract_html_url" content="https://aisel.aisnet.org/jais_preprints/163"> <meta 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href="https://aisel.aisnet.org/jais_preprints" >JAIS Preprints (Forthcoming)</a></h2></div> <div style="clear: both"> </div> <div id="sub"> <div id="alpha"> <div id='title' class='element'> <h1><a href='https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1164&context=jais_preprints'>The Trade-Offs in Promoting Equity-Focused Initiatives in Crowdfunding</a></h1> </div> <div class='clear'></div> <div id='authors' class='element'> <h2 class='visually-hidden'>Authors</h2> <p class="author"><a href='https://aisel.aisnet.org/do/search/?q=%28author%3A%22Lauren%20Rhue%22%20AND%20-bp_author_id%3A%5B%2A%20TO%20%2A%5D%29%20OR%20bp_author_id%3A%28%22b1f1914a-0951-427a-adb0-edace5412002%22%29&start=0&context=509156'><strong>Lauren Rhue</strong>, <em>University of Maryland</em></a><a rel="nofollow" href="https://network.bepress.com/api/follow/subscribe?user=MDQwNzcwZTY2N2QzOGM0Mg%3D%3D&institution=NWQ1NzUyN2I3ZmY0OTU5NQ%3D%3D&format=html" data-follow-set="user:MDQwNzcwZTY2N2QzOGM0Mg== institution:NWQ1NzUyN2I3ZmY0OTU5NQ==" title="Follow Lauren Rhue" class="btn followable">Follow</a><br /> </p></div> <div class='clear'></div> <div id='abstract' class='element'> <h2 class='field-heading'>Abstract</h2> <p>As more organizations support matters of diversity and equity, organizations need guidance on whether to be transparent about their equity-focused initiatives and appeal to users’ sense of social justice. This paper explores how information transparency affects backer responses to equity-related initiatives. The educational crowdfunding platform DonorsChoose launched an “equity-focused” initiative to highlight the platform’s commitment to equity in education and encourage donations towards that cause. Using an observational analysis and an experimental study, we find evidence that information transparency, i.e., explicitly promoting equity-focused projects, dampens overall donations because any change in donations associated with the equity-focused initiatives is insufficient to offset the decrease in other donations. However, we find evidence that distant donors are more responsive to the equity-focused recommendations, consistent with the hypothesis that a holistic mindset moderates the effectiveness of promoting equity-focused initiatives. This study provides insight into the trade-offs associated with information transparency for equity-related initiatives and the complicated relationship between organizations and equity-related initiatives.</p> </div> <div class='clear'></div> <div id='doi' class='element'> <h2 class='field-heading'>DOI</h2> <p>10.17705/1jais.00916</p> </div> <div class='clear'></div> <div id='recommended_citation' class='element'> <h2 class='field-heading'>Recommended Citation</h2> <p> Rhue, Lauren, "The Trade-Offs in Promoting Equity-Focused Initiatives in Crowdfunding" (2024). <em>JAIS Preprints (Forthcoming)</em>. 163. <br> DOI: 10.17705/1jais.00916 <br> Available at: https://aisel.aisnet.org/jais_preprints/163 </p> </div> <div class='clear'></div> </div> </div> <div id='beta_7-3'>     <div class="aside download-button"> <a id="pdf" class="btn" href="https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1164&context=jais_preprints" title="PDF (1.0 MB) opens in new window" target="_blank" > <i 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