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pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="text-t7 inline-block">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/sell"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/checkout"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/online"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/channels"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/pos"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/international"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/payments"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/facebook-instagram"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/inbox"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/email-marketing"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/segmentation"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/manage"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/finance"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/analytics"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/shipping"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/orders"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/fulfillment"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/flow"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/plus"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/enterprise"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/products"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/guides"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopifyacademy.com/" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/what-is-shopify"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/editions"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/founder-stories"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-build-a-brand"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/marketing-plan"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/topics/social-media-optimization"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/how-to-scale-small-business"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="transparent_light"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/blog/business-plan-template"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/qr-code-generator"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="font-semi-medium mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="transparent_light"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/winter2025"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Winter ’25 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">The latest 150+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_2183)"><path d="M40 21C40 31.6315 31.3815 40.25 20.75 40.25C10.1185 40.25 1.5 31.6315 1.5 21C1.5 10.3685 10.1185 1.75 20.75 1.75C31.3815 1.75 40 10.3685 40 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M27 21L18 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M22 24L18 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M18 16C18 15.4477 18.4477 15 19 15H26C26.5523 15 27 15.4477 27 16V17C27 17.5523 26.5523 18 26 18H19C18.4477 18 18 17.5523 18 17V16Z" stroke="currentColor" stroke-width="1.5"></path><path d="M15 14C15 12.8954 15.8954 12 17 12H28C29.1046 12 30 12.8954 30 14V25C30 26.1046 29.1046 27 28 27H17C15.8954 27 15 26.1046 15 25V14Z" stroke="currentColor" stroke-width="1.5"></path><path d="M14 16V16C12.8954 16 12 16.8954 12 18V28C12 29.1046 12.8954 30 14 30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-black hover:text-black" href="/editions/all"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" 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All company news and press releases"><div class="text-base font-semi-medium"><span class="inline-block arrow-animation">Newsroom<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">All company news and press releases</div></a></li></ul></div></div></div></div></li></ul></nav><div class="ml-auto"><ul class="lg:flex hidden items-center"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="/login?ui_locales=en" data-component-name="login">Log in</a></li><li class="desktop-header-button"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button font-button-font tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold whitespace-nowrap" data-component-name="button" data-mode="light" target="">Get in touch</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li class="mr-8 text-base"><a class="whitespace-nowrap hover:underline text-black" href="#contact-sales" 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sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl container"><div class="case-study-pillbar case-study-pillbar--top col-span-full col-start-1 lg:col-start-2"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">What business challenges are you dealing with? We can help.<a data-mode="light" class="group font-bold focus:outline-state-focus outline-2 outline-offset-2 transition-colors duration-150 ease-in-out focus:text-link-light-focus hover:text-link-light-hover active:text-link-light-active disabled:text-link-light-disabled text-button-lg-size sm:hidden whitespace-nowrap text-black" style="widows:2" href="#contact-sales"><span class="inline underline hover:no-underline">Get in touch</span></a></div><a href="#contact-sales" class="self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py text-button-lg-size border-2 border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled whitespace-nowrap sm:w-auto min-w-fit text-center hidden sm:block bg-black hover:bg-gray-800 focus:bg-gray-800 active:bg-gray-700 text-white" data-component-name="button" target="">Get in touch</a></div></div><img class="case-study-logo col-span-full col-start-1 lg:col-start-2" alt="Ruggable logo" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.logo.svg?v=1715041738"/><h1 class="richtext text-t2 col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2">Ruggable goes headless and scales to 8 markets with Shopify</h1><div class="case-study-hero-image col-span-full sm:max-md:col-span-8 lg:col-span-10 col-start-1 lg:col-start-2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=639&height=359&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=1278&height=718&crop=center 2x" media="(max-width: 639px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=899&height=506&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=1798&height=1012&crop=center 2x" media="(min-width: 640px) and (max-width: 899px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=1099&height=619&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=2198&height=1238&crop=center 2x" media="(min-width: 900px) and (max-width: 1199px)"/><source srcSet="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=1179&height=660&crop=center, https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=2358&height=1320&crop=center 2x" media="(min-width: 1200px)"/><img alt="Ruggable brand image" class="w-full object-cover" loading="lazy" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738&width=607&height=341&crop=center"/></picture></div><div class="richtext case-study-article-content max-md:order-2 col-span-full md:col-span-8 lg:col-span-6 col-start-1 lg:col-start-2"><div><p><em>An interview with Daniel Graupensperger, director of product management at Ruggable, by Génesis Miranda Longo, head of consumer goods marketing at Shopify</em></p> <p>We sat down with Daniel Graupensperger, who leads the marketing technology team at Ruggable as director of product management, to talk about Ruggable’s rapid growth journey. With a decade of experience in ecommerce and digital health, Daniel has been pivotal in the transformation and growth of Ruggable’s digital infrastructure, launching innovative, personalized customer experiences at scale and propelling global expansion into eight new international markets.</p> <p><strong>With Shopify, Ruggable has:</strong></p> <ul> <li><strong>Expanded into new sales channels and eight international markets.</strong></li> <li><strong>Reduced checkout from three pages to one.</strong></li> <li><strong>Achieved exceptional Black Friday results with 100% uptime.</strong></li> <li><strong>Greatly reduced new market launches to within a month.</strong></li> <li><strong>Reduced testing and setting up a new store to a matter of days.</strong></li> <li><strong>Improved site speed, stability, and SEO.</strong></li> </ul> <p>The following content is based on our interview with Daniel, presented in his own words. It has been edited for clarity and length.</p> <h2>About Ruggable: Stylish, durable, timeless</h2> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/6gzlutot4b" title="6gzlutot4b" class="aspect-video w-full my-xl"></iframe></div><div> <p><a href="https://ruggable.com">Ruggable</a> created a two-piece machine washable system for area rugs, runners, bath mats and doormats—all designed to be durable and spill-proof. With a Ruggable rug, if you spill on it, you can peel it up, put it in your washer, and it comes out looking good as new.</p> <p>Our founder, Jeneva Bell, created Ruggable out of frustration. One day, her dog had an accident on her rug, and she couldn’t wash it. With the single goal of offering premium style that still felt livable, she took matters into her own hands and started selling her products out of her car.</p> <p>Since then, Ruggable has been gaining traction with customers. However, it was during the COVID-19 lockdown that people spent an increased amount of time at home or purchased new homes. This sudden shift in lifestyle sparked a strong desire to decorate and improve the space they lived in. Ruggable was right there to fill that need, resulting in tremendous growth.</p> <h3>Pushing the boundaries of ecommerce</h3> <p>At Ruggable, we are pushing the boundaries of what a rug actually is with our two-piece washable system, so it makes sense that our website pushes the boundaries of ecommerce as well.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">At Ruggable, we are pushing the boundaries of what a rug actually is with our two-piece washable system, so it makes sense that our website pushes the boundaries of ecommerce as well.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <p>When it comes to purchasing rugs, the customer journey is not an instant decision. It’s not even a one-day process. We find that customers may take up to 10 days to search, browse, and find the perfect rug. Some customers may even take longer, initially showing interest in a rug after clicking an ad on Facebook, only to forget about it until they see another ad on Instagram a month later, reminding them of their desire for a washable rug without knowing which one to choose.</p> <p>That’s why we strive to maintain touchpoints with our customers over time, continuously bringing them back to our site until they find the ideal product that fits their needs. Our goal is to help them create a beautiful space in their homes.</p> <h2>Ruggable and Shopify: A partnership built on constant evolution, innovation, and reliability</h2> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/873r991cq0" title="873r991cq0" class="aspect-video w-full my-xl"></iframe></div><div> <p>We’ve enjoyed working with Shopify over the past several years. Shopify for us has grown as we’ve grown—they’ve really pushed the boundaries with tech. We’ve been thrilled to have a partner that supports speed at scale and is stable. A good example of this was Black Friday, when we had 100% uptime and we were thrilled.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">On Black Friday, we had 100% uptime and we were thrilled.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <h3>Expanding reach and streamlining operations</h3> <p>Buying a rug isn’t a snap decision, so we want to make sure that we’re reaching customers on different devices, at different times of day, on different apps, and at different locations. <strong>On Shopify, we’ve been able to easily add apps, expand into new sales channels, and grow to new international markets.</strong></p> <p>We’ve been using Shopify to create custom apps that seamlessly integrate with our back end and streamline our operations. We’ve also been able to use third-party apps to fill in the gaps. Additionally, we have leveraged Shopify’s sales channels for <a href="https://help.shopify.com/en/manual/online-sales-channels/facebook-instagram-by-meta/setup">Facebook</a> and <a href="https://help.shopify.com/en/manual/online-sales-channels/google/getting-setup/connect">Google</a>, enabling us to connect with customers across various marketplaces within one platform.</p> <p>These marketplaces are a great way for us to reach our customers. Our focus has always been on meeting the customer where they are. As people use different social apps, browse on different devices, and visit different websites, we want to ensure that Ruggable is always top of mind. So when the time comes and a customer is ready to purchase a washable rug, Ruggable becomes the preferred choice, as they already know exactly which rug they want to buy.</p> <h3>Growing into new markets and geographies</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/nnlx7vi4xs" title="nnlx7vi4xs" class="aspect-video w-full my-xl"></iframe></div><div> <p>In terms of international expansion, we’re up to eight total markets now. We’ve been able to get things down to launching a new market in under a month.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t3">We’ve been able to get things down to launching a new market in under a month.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <p>Because we’re able to start testing markets earlier, we’ve decreased the process of launching to within a matter of days, including translations and setting up a new Shopify store. We’ve been able to do this by maintaining a single code base and a composable approach to our website.</p> <h3>Easing launch stress with Shopify's international sales tools</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/3835ybnp0d" title="3835ybnp0d" class="aspect-video w-full my-xl"></iframe></div><div> <p>So far, we’ve expanded to Canada, the United Kingdom, Germany, Austria, France, Netherlands, Australia, and the US. <a href="https://www.shopify.com/international">Shopify's international sales tools</a> have made it much easier for us to have currency conversion and easily update the product prices as we launch in a new market. We don’t have to worry about things like manual pricing or tracking the currency conversion over time. Shopify does it all for us.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">We don't have to worry about things like manual pricing or tracking the currency conversion over time. Shopify does it all for us.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <h3>Adopting a composable approach to commerce</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/umntiajdp6" title="umntiajdp6" class="aspect-video w-full my-xl"></iframe></div><div> <p>Our website is entirely powered by our CMS now. This has enabled us to keep pages, product pages, collections, the homepage—even navigation—all within our CMS.</p> <p>If we need to create new content for a locale, it’s easy for us to create a new section within our CMS.</p> <h3>Boosting site speed and conversion with headless ecommerce</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/rdt7rzhmim" title="rdt7rzhmim" class="aspect-video w-full my-xl"></iframe></div><div> <p>In 2023, we launched our headless website, partnered with Shopify’s checkout extensibility. We leverage Shopify’s APIs to make this happen. <strong>We’ve been thrilled at the reliability and site stability since launching, as well as the overall site speed.</strong> The site is so much faster for our customers, leading to conversion and SEO boosts. Google sees our website as being much faster now and is sending a lot more traffic to us, which is fantastic.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">The site is so much faster for our customers, leading to conversion and SEO boosts. Google sees our website as being much faster now and is sending a lot more traffic to us, which is fantastic.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <h3>Improving the checkout experience</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/fr2v3y37zs" title="fr2v3y37zs" class="aspect-video w-full my-xl"></iframe></div><div> <p>Rugs are not a small purchase. That’s why we aim to ensure our customers feel confident, knowing that we offer free shipping and hassle-free returns.</p> <p>We strive to ensure checkout is as easy to use as possible, so we migrated to checkout extensibility and reduced our checkout from three pages to a single page, which not only makes the process much faster for the user but also allows all payment information to be visible for them and is painless to use.</p> <h3>Reaching new audiences with Shop Pay and collaborations</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/rdeqbbnips" title="rdeqbbnips" class="aspect-video w-full my-xl"></iframe></div><div> <p>We use <a href="https://www.shopify.com/shop-pay">Shop Pay</a> for all transactions on our site. Customers also have the option to split their purchase into regular payments with <a href="https://www.shopify.com/shop-pay-installments">Shop Pay Installments</a>. We particularly love that we can customize the <a href="https://shop.app/">Shop app</a> to match our website checkout for consistent branding.</p> <p><strong>On Black Friday and Cyber Monday 2023, we ran a very exciting campaign using <a href="https://help.shopify.com/en/manual/payments/shop-cash">Shop Cash</a> within the Shop app and saw positive results.</strong></p> <p>Additionally, we use loyalty apps to reward returning customers.</p> <p>Collaborations are also a great way for us to reach new audiences and expand our collection. We’ve collaborated with major brands like Barbie and Disney. I personally like our Morris & Co. collection that’s brought the designs from 1800s England—we’ve really modernized it and brought it into a beautiful rug design.</p> <h2>Ruggable’s commitment to personalized experiences that respect customer privacy</h2> <p>For us, personalization means meeting the customer where they are. As we’ve grown and launched new collections and different product types, we want to make sure that what our customers are seeing is what actually matters to them and what they want in their homes.</p> <h3>Enhancing conversion rates with the Ruggable Rug Quiz</h3> <p>One of the key ways we personalize customer information is through a tool we call our <a href="https://ruggable.com/pages/rug-quiz">Rug Quiz</a>, where a potential customer selects the designs they like. We found that if we can get someone to take our Rug Quiz and answer all the questions, our conversion rate will be four times higher because the tool helps to select the right product to fit their style.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">We found that if we can get someone to take our Rug Quiz and answer all the questions, our conversion rate will be four times higher because the tool helps to select the right product to fit their style.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <p>We’re able to find the right rug for a potential customer simply by using the information they have willingly provided.</p> <h3>Using AI to empower Ruggable’s own tools</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/hkmmn6rof0" title="hkmmn6rof0" class="aspect-video w-full my-xl"></iframe></div><div> <p>We view AI as a way to empower our own tools. For example, a customer could choose to upload an image, and AI can analyze the style of the room, the colors, and the furniture in the space—eliminating the time and effort needed for customers to describe the space themselves.</p> <p>As we’ve tested different AI tools, we’re already very impressed with the results from the out-of-the-box functionality. This enables us to keep costs low while helping our customer narrow down choices for a rug that would be ideal for their space.</p> <h3>Harnessing AR, VR, and 3D for improved customer decision-making</h3> <p>Additionally, we use augmented reality to help customers visualize the rug within their own space. It does a fantastic job, even just with the native iOS and Android tools. Our customers can see the rug sitting beneath their couch and chairs. It’s fantastic.</p> <p>We’re leveraging Shopify for this initiative. We upload the <a href="https://www.shopify.com/3d">3D files to Shopify</a> as if it were a product image, and we’re able to render the 3D image on our product page and then launch an AR experience from there.</p> <h2>Innovating the future of rugs with Shopify</h2> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/z6gijs8aqt" title="z6gijs8aqt" class="aspect-video w-full my-xl"></iframe></div><div> <p>As someone with a technical background, I love that Tobi is still coding and that Shopify is really making a concerted effort to push the boundaries of headless ecommerce. We’re thrilled to partner with someone that is moving quickly and innovating like we are.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Shopify is really making a concerted effort to push the boundaries of headless ecommerce. We’re thrilled to partner with someone that is moving quickly and innovating like we are.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <h3>Dedicated support and collaborative roadmap</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/idogg3788i" title="idogg3788i" class="aspect-video w-full my-xl"></iframe></div><div> <p>We’ve really enjoyed being able to have such dedicated support. If we need something, Shopify is always there for us—and that even includes the roadmap. We’ve been able to help make changes to the roadmap and advocate for things that we find most important. Shopify is right there to help make those changes for us.</p> <h3>Ease of use enables seamless development</h3> <p>I had no Shopify experience when I joined Ruggable, but I was able to learn quickly thanks to Shopify’s great resources and training. They were able to get me up to speed quickly so that I would be able to use the platform right away.</p> <p>Specifically speaking with our developers, Shopify is very easy for them to use: great documentation, intuitive APIs. Shopify was not a concern for us when we started launching in new markets or when we launched our headless ecommerce site. We were able to do it in just a couple days and start placing test orders. We’re very happy that Shopify makes things a lot easier for us.</p> <h3>Using Shopify resources to maximize growth</h3> </div><div class="sm:w-[120%] sm:left-[-10%] relative"><iframe src="https://fast.wistia.net/embed/iframe/ca4d39q44u" title="ca4d39q44u" class="aspect-video w-full my-xl"></iframe></div><div> <p>At Ruggable, both on the product and tech side, we want our customers to elevate their space so they can live their life to the fullest in their home. On the tech side, we want to find new ways and push the boundaries so that they can find the right rug for their space and make it the best it can be.</p> <p>In doing so, there’s a big difference between build versus buy. If you’re building it all yourselves, that’s going to slow things down. You’re limited by the resources that you have.</p> <p>We’ve been able to partner with Shopify, and they’ve been able to do a lot of the building for us.</p> <p>Shopify builds the features before we even need them, and we’ve been able to scale using their enterprise ecommerce. It’s been great for us.</p> </div><div data-component-name="testimomial-article" class="overflow-x-clip pl-lg border-l-2 text-black border-testimonial-light-highlight my-xl no-richtext" data-mode="light"><blockquote tabindex="0" class="flex flex-col h-full top-0 z-0"><p class="grow before:content-[open-quote] before:absolute before:-translate-x-full after:content-[close-quote] text-t4">Shopify builds the features before we even need them, and we’ve been able to scale using their enterprise ecommerce. It’s been great for us.</p><footer class="flex flex-col gap-y-xs mt-lg text-body-base"><p class="text-t7">Ruggable</p></footer></blockquote></div><div> <p>We look forward to continuing our partnership, leveraging Shopify to fuel Ruggable’s business growth and success.</p></div></div><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter case-study-meta-cards max-md:order-1 max-md:mb-4 col-span-full md:col-span-3 col-start-1 md:col-start-10 lg:col-start-9 content-start" data-component-name="card-grid"><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Industry</h2><p class="richtext text-body-base opacity-body pt-2">Home & garden</p></div></div></div><div data-component-name="card" class="ring-0 ring-black/20 p-0 pt-md border-t-2 rounded-none border-black/15" data-mode="light"><div><div class="text-left text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="text-sm font-bold uppercase leading-none pb-xs text-eyebrow-light-text" data-component-name="kicker">Products</h2><p class="richtext text-body-base opacity-body pt-2">Shopify Plus, International sales tools, Shop Pay, Shop app, Shopify Payments</p></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl bg-section-light-bg text-section-light-text pt-2xl" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="section-header"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-light-text" data-mode="light" data-component-name="heading-group"><h2 class="richtext text-t3 text-balance">Join the ranks of brands changing home & garden every day.</h2></div></div></div><ul class="container grid justify-center items-center gap-x-md gap-y-xl py-lg border-black/20 grid-cols-[repeat(4,auto)] sm:grid-cols-[repeat(3,auto)] border-y-0" data-mode="light" data-component-name="logo-group" aria-label="Logos"><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Arhaus" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.logo.svg?v=1715041726"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Lulu and Georgia" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/lulu-and-georgia.logo.svg?v=1713896788"/></picture></div></li><li class="items-center w-full col-span-2 sm:col-span-1"><div class="max-w-[210px] mx-auto"><picture data-component-name="image"><img alt="Decor Steals" class="w-full h-full object-cover" src="https://cdn.shopify.com/s/files/1/0693/0215/7334/files/decor-steals.logo.svg?v=1713896534"/></picture></div></li></ul></section><div class="case-study-pillbar max-sm:w-full max-w-5xl sm:flex sm:justify-center sm:mb-3xl sm:mt-xl sm:mx-margin lg:mx-auto"><div class="flex flex-row sm:inline-flex justify-between items-start sm:items-center rounded-none sm:rounded-full p-6 sm:p-2 bg-gradient-to-r from-[#D0F224] to-[#32D17E]"><div class="inline-block sm:ml-6 sm:mr-8 sm:font-bold sm:text-body-lg">What business challenges are you dealing with? 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0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="truncate">USA | English</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 flex-shrink-0 fill-black"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 sm:w-[40rem] md:w-[56rem] lg:w-[66rem] bg-white text-black shadow-soft-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-1 sm:columns-2 md:columns-3 lg:columns-4 gap-7 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex flex-col mb-7 break-inside-avoid"><div class="text-base flex items-center">Australia</div><div 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You may opt out from emails by clicking unsubscribe and from all other marketing as detailed in our Privacy Policy.\",\"contactCustomizations\",{\"_1116\":2445,\"_464\":963,\"_2446\":2447,\"_2448\":2449,\"_2021\":2454,\"_2455\":2456,\"_2459\":2460,\"_2463\":2464,\"_1990\":2469,\"_2470\":2471,\"_2485\":2486},\"Get in touch with an expert.\",\"preformMessageHtml\",\"Already using Shopify?\u003cbr\u003e \u003ca href=\\\"/plus/upgrade\\\"\u003eLearn how to upgrade to Shopify\u0026nbsp;Plus\u003c/a\u003e\",\"infoList\",[2450,2451,2452,2453],\"Get detailed pricing\",\"See how much you could save with Shopify\",\"Learn how Shopify adapts to your systems\",\"Get help migrating\",{\"_1116\":2023,\"_464\":2024,\"_2025\":2026},\"form\",{\"_2025\":2457,\"_2458\":2037},\"Submit form\",\"button_submitting\",\"chat\",{\"_1116\":2461,\"_2025\":2462},\"Questions? 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We can help.\",\"midBodyCta\",{\"_1116\":2679},\"Contact a Shopify Plus expert today\",{},\"minervaUser\",{\"_2683\":2684,\"_2685\":2686,\"_2687\":2688,\"_2689\":2690,\"_2691\":1513,\"_2692\":2693,\"_2694\":1274,\"_2695\":2696,\"_2697\":2698,\"_2699\":2700,\"_2704\":2705,\"_2632\":1274,\"_2707\":1215},\"annualDiscountPercentage\",25,\"basicAnnualPrice\",\"\u003cspan\u003e$29.00\u003c/span\u003e\",\"googleCountryOffer\",\"$600 SGD\",\"minimumMonthlyPrice\",\"$7\",\"minimumMonthlyPriceCurrency\",\"paidTrialAmount\",\"$1\",\"paidTrialMonths\",\"posProPriceUsd\",\"$89\",\"posRetailLocations\",\"1,000\",\"promoAmount\",{\"_2701\":1272,\"_1214\":1513,\"_2702\":2703},\"amount\",\"currencySymbol\",\"$\",\"signupTypes\",[2706],\"paid_trial_experience\",\"usd\",\"article\",{\"_343\":2710,\"_126\":2711,\"_2712\":319,\"_2713\":-7,\"_2714\":2715,\"_2719\":2720,\"_2723\":-7,\"_2724\":-7,\"_2725\":2726,\"_2780\":2781,\"_2667\":-5},\"Ruggable goes headless and scales to 8 markets with Shopify\",\"\u003cp\u003e\u003cem\u003eAn interview with Daniel Graupensperger, director of product management at Ruggable, by Génesis Miranda Longo, head of consumer goods marketing at Shopify\u003c/em\u003e\u003c/p\u003e\\n\u003cp\u003eWe sat down with Daniel Graupensperger, who leads the marketing technology team at Ruggable as director of product management, to talk about Ruggable’s rapid growth journey. With a decade of experience in ecommerce and digital health, Daniel has been pivotal in the transformation and growth of Ruggable’s digital infrastructure, launching innovative, personalized customer experiences at scale and propelling global expansion into eight new international markets.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eWith Shopify, Ruggable has:\u003c/strong\u003e\u003c/p\u003e\\n\u003cul\u003e\\n\u003cli\u003e\u003cstrong\u003eExpanded into new sales channels and eight international markets.\u003c/strong\u003e\u003c/li\u003e\\n\u003cli\u003e\u003cstrong\u003eReduced checkout from three pages to one.\u003c/strong\u003e\u003c/li\u003e\\n\u003cli\u003e\u003cstrong\u003eAchieved exceptional Black Friday results with 100% uptime.\u003c/strong\u003e\u003c/li\u003e\\n\u003cli\u003e\u003cstrong\u003eGreatly reduced new market launches to within a month.\u003c/strong\u003e\u003c/li\u003e\\n\u003cli\u003e\u003cstrong\u003eReduced testing and setting up a new store to a matter of days.\u003c/strong\u003e\u003c/li\u003e\\n\u003cli\u003e\u003cstrong\u003eImproved site speed, stability, and SEO.\u003c/strong\u003e\u003c/li\u003e\\n\u003c/ul\u003e\\n\u003cp\u003eThe following content is based on our interview with Daniel, presented in his own words. It has been edited for clarity and length.\u003c/p\u003e\\n\u003ch2\u003eAbout Ruggable: Stylish, durable, timeless\u003c/h2\u003e\\n{{ wistia.6gzlutot4b }}\\n\u003cp\u003e\u003ca href=\\\"https://ruggable.com\\\"\u003eRuggable\u003c/a\u003e created a two-piece machine washable system for area rugs, runners, bath mats and doormats—all designed to be durable and spill-proof. With a Ruggable rug, if you spill on it, you can peel it up, put it in your washer, and it comes out looking good as new.\u003c/p\u003e\\n\u003cp\u003eOur founder, Jeneva Bell, created Ruggable out of frustration. One day, her dog had an accident on her rug, and she couldn’t wash it. With the single goal of offering premium style that still felt livable, she took matters into her own hands and started selling her products out of her car.\u003c/p\u003e\\n\u003cp\u003eSince then, Ruggable has been gaining traction with customers. However, it was during the COVID-19 lockdown that people spent an increased amount of time at home or purchased new homes. This sudden shift in lifestyle sparked a strong desire to decorate and improve the space they lived in. Ruggable was right there to fill that need, resulting in tremendous growth.\u003c/p\u003e\\n\u003ch3\u003ePushing the boundaries of ecommerce\u003c/h3\u003e\\n\u003cp\u003eAt Ruggable, we are pushing the boundaries of what a rug actually is with our two-piece washable system, so it makes sense that our website pushes the boundaries of ecommerce as well.\u003c/p\u003e\\n{{ testimonial.ruggable1 }}\\n\u003cp\u003eWhen it comes to purchasing rugs, the customer journey is not an instant decision. It’s not even a one-day process. We find that customers may take up to 10 days to search, browse, and find the perfect rug. Some customers may even take longer, initially showing interest in a rug after clicking an ad on Facebook, only to forget about it until they see another ad on Instagram a month later, reminding them of their desire for a washable rug without knowing which one to choose.\u003c/p\u003e\\n\u003cp\u003eThat’s why we strive to maintain touchpoints with our customers over time, continuously bringing them back to our site until they find the ideal product that fits their needs. Our goal is to help them create a beautiful space in their homes.\u003c/p\u003e\\n\u003ch2\u003eRuggable and Shopify: A partnership built on constant evolution, innovation, and reliability\u003c/h2\u003e\\n{{ wistia.873r991cq0 }}\\n\u003cp\u003eWe’ve enjoyed working with Shopify over the past several years. Shopify for us has grown as we’ve grown—they’ve really pushed the boundaries with tech. We’ve been thrilled to have a partner that supports speed at scale and is stable. A good example of this was Black Friday, when we had 100% uptime and we were thrilled.\u003c/p\u003e\\n{{ testimonial.ruggable2 }}\\n\u003ch3\u003eExpanding reach and streamlining operations\u003c/h3\u003e\\n\u003cp\u003eBuying a rug isn’t a snap decision, so we want to make sure that we’re reaching customers on different devices, at different times of day, on different apps, and at different locations. \u003cstrong\u003eOn Shopify, we’ve been able to easily add apps, expand into new sales channels, and grow to new international markets.\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eWe’ve been using Shopify to create custom apps that seamlessly integrate with our back end and streamline our operations. We’ve also been able to use third-party apps to fill in the gaps. Additionally, we have leveraged Shopify’s sales channels for \u003ca href=\\\"https://help.shopify.com/en/manual/online-sales-channels/facebook-instagram-by-meta/setup\\\"\u003eFacebook\u003c/a\u003e and \u003ca href=\\\"https://help.shopify.com/en/manual/online-sales-channels/google/getting-setup/connect\\\"\u003eGoogle\u003c/a\u003e, enabling us to connect with customers across various marketplaces within one platform.\u003c/p\u003e\\n\u003cp\u003eThese marketplaces are a great way for us to reach our customers. Our focus has always been on meeting the customer where they are. As people use different social apps, browse on different devices, and visit different websites, we want to ensure that Ruggable is always top of mind. So when the time comes and a customer is ready to purchase a washable rug, Ruggable becomes the preferred choice, as they already know exactly which rug they want to buy.\u003c/p\u003e\\n\u003ch3\u003eGrowing into new markets and geographies\u003c/h3\u003e\\n{{ wistia.nnlx7vi4xs }}\\n\u003cp\u003eIn terms of international expansion, we’re up to eight total markets now. We’ve been able to get things down to launching a new market in under a month.\u003c/p\u003e\\n{{ testimonial.ruggable3 }}\\n\u003cp\u003eBecause we’re able to start testing markets earlier, we’ve decreased the process of launching to within a matter of days, including translations and setting up a new Shopify store. We’ve been able to do this by maintaining a single code base and a composable approach to our website.\u003c/p\u003e\\n\u003ch3\u003eEasing launch stress with Shopify's international sales tools\u003c/h3\u003e\\n{{ wistia.3835ybnp0d }}\\n\u003cp\u003eSo far, we’ve expanded to Canada, the United Kingdom, Germany, Austria, France, Netherlands, Australia, and the US. \u003ca href=\\\"https://www.shopify.com/international\\\"\u003eShopify's international sales tools\u003c/a\u003e have made it much easier for us to have currency conversion and easily update the product prices as we launch in a new market. We don’t have to worry about things like manual pricing or tracking the currency conversion over time. Shopify does it all for us.\u003c/p\u003e\\n{{ testimonial.ruggable4 }}\\n\u003ch3\u003eAdopting a composable approach to commerce\u003c/h3\u003e\\n{{ wistia.umntiajdp6 }}\\n\u003cp\u003eOur website is entirely powered by our CMS now. This has enabled us to keep pages, product pages, collections, the homepage—even navigation—all within our CMS.\u003c/p\u003e\\n\u003cp\u003eIf we need to create new content for a locale, it’s easy for us to create a new section within our CMS.\u003c/p\u003e\\n\u003ch3\u003eBoosting site speed and conversion with headless ecommerce\u003c/h3\u003e\\n{{ wistia.rdt7rzhmim }}\\n\u003cp\u003eIn 2023, we launched our headless website, partnered with Shopify’s checkout extensibility. We leverage Shopify’s APIs to make this happen. \u003cstrong\u003eWe’ve been thrilled at the reliability and site stability since launching, as well as the overall site speed.\u003c/strong\u003e The site is so much faster for our customers, leading to conversion and SEO boosts. Google sees our website as being much faster now and is sending a lot more traffic to us, which is fantastic.\u003c/p\u003e\\n{{ testimonial.ruggable5 }}\\n\u003ch3\u003eImproving the checkout experience\u003c/h3\u003e\\n{{ wistia.fr2v3y37zs }}\\n\u003cp\u003eRugs are not a small purchase. That’s why we aim to ensure our customers feel confident, knowing that we offer free shipping and hassle-free returns.\u003c/p\u003e\\n\u003cp\u003eWe strive to ensure checkout is as easy to use as possible, so we migrated to checkout extensibility and reduced our checkout from three pages to a single page, which not only makes the process much faster for the user but also allows all payment information to be visible for them and is painless to use.\u003c/p\u003e\\n\u003ch3\u003eReaching new audiences with Shop Pay and collaborations\u003c/h3\u003e\\n{{ wistia.rdeqbbnips }}\\n\u003cp\u003eWe use \u003ca href=\\\"https://www.shopify.com/shop-pay\\\"\u003eShop Pay\u003c/a\u003e for all transactions on our site. Customers also have the option to split their purchase into regular payments with \u003ca href=\\\"https://www.shopify.com/shop-pay-installments\\\"\u003eShop Pay Installments\u003c/a\u003e. We particularly love that we can customize the \u003ca href=\\\"https://shop.app/\\\"\u003eShop app\u003c/a\u003e to match our website checkout for consistent branding.\u003c/p\u003e\\n\u003cp\u003e\u003cstrong\u003eOn Black Friday and Cyber Monday 2023, we ran a very exciting campaign using \u003ca href=\\\"https://help.shopify.com/en/manual/payments/shop-cash\\\"\u003eShop Cash\u003c/a\u003e within the Shop app and saw positive results.\u003c/strong\u003e\u003c/p\u003e\\n\u003cp\u003eAdditionally, we use loyalty apps to reward returning customers.\u003c/p\u003e\\n\u003cp\u003eCollaborations are also a great way for us to reach new audiences and expand our collection. We’ve collaborated with major brands like Barbie and Disney. I personally like our Morris \u0026amp; Co. collection that’s brought the designs from 1800s England—we’ve really modernized it and brought it into a beautiful rug design.\u003c/p\u003e\\n\u003ch2\u003eRuggable’s commitment to personalized experiences that respect customer privacy\u003c/h2\u003e\\n\u003cp\u003eFor us, personalization means meeting the customer where they are. As we’ve grown and launched new collections and different product types, we want to make sure that what our customers are seeing is what actually matters to them and what they want in their homes.\u003c/p\u003e\\n\u003ch3\u003eEnhancing conversion rates with the Ruggable Rug Quiz\u003c/h3\u003e\\n\u003cp\u003eOne of the key ways we personalize customer information is through a tool we call our \u003ca href=\\\"https://ruggable.com/pages/rug-quiz\\\"\u003eRug Quiz\u003c/a\u003e, where a potential customer selects the designs they like. We found that if we can get someone to take our Rug Quiz and answer all the questions, our conversion rate will be four times higher because the tool helps to select the right product to fit their style.\u003c/p\u003e\\n{{ testimonial.ruggable6 }}\\n\u003cp\u003eWe’re able to find the right rug for a potential customer simply by using the information they have willingly provided.\u003c/p\u003e\\n\u003ch3\u003eUsing AI to empower Ruggable’s own tools\u003c/h3\u003e\\n{{ wistia.hkmmn6rof0 }}\\n\u003cp\u003eWe view AI as a way to empower our own tools. For example, a customer could choose to upload an image, and AI can analyze the style of the room, the colors, and the furniture in the space—eliminating the time and effort needed for customers to describe the space themselves.\u003c/p\u003e\\n\u003cp\u003eAs we’ve tested different AI tools, we’re already very impressed with the results from the out-of-the-box functionality. This enables us to keep costs low while helping our customer narrow down choices for a rug that would be ideal for their space.\u003c/p\u003e\\n\u003ch3\u003eHarnessing AR, VR, and 3D for improved customer decision-making\u003c/h3\u003e\\n\u003cp\u003eAdditionally, we use augmented reality to help customers visualize the rug within their own space. It does a fantastic job, even just with the native iOS and Android tools. Our customers can see the rug sitting beneath their couch and chairs. It’s fantastic.\u003c/p\u003e\\n\u003cp\u003eWe’re leveraging Shopify for this initiative. We upload the \u003ca href=\\\"https://www.shopify.com/3d\\\"\u003e3D files to Shopify\u003c/a\u003e as if it were a product image, and we’re able to render the 3D image on our product page and then launch an AR experience from there.\u003c/p\u003e\\n\u003ch2\u003eInnovating the future of rugs with Shopify\u003c/h2\u003e\\n{{ wistia.z6gijs8aqt }}\\n\u003cp\u003eAs someone with a technical background, I love that Tobi is still coding and that Shopify is really making a concerted effort to push the boundaries of headless ecommerce. We’re thrilled to partner with someone that is moving quickly and innovating like we are.\u003c/p\u003e\\n{{ testimonial.ruggable7 }}\\n\u003ch3\u003eDedicated support and collaborative roadmap\u003c/h3\u003e\\n{{ wistia.idogg3788i }}\\n\u003cp\u003eWe’ve really enjoyed being able to have such dedicated support. If we need something, Shopify is always there for us—and that even includes the roadmap. We’ve been able to help make changes to the roadmap and advocate for things that we find most important. Shopify is right there to help make those changes for us.\u003c/p\u003e\\n\u003ch3\u003eEase of use enables seamless development\u003c/h3\u003e\\n\u003cp\u003eI had no Shopify experience when I joined Ruggable, but I was able to learn quickly thanks to Shopify’s great resources and training. They were able to get me up to speed quickly so that I would be able to use the platform right away.\u003c/p\u003e\\n\u003cp\u003eSpecifically speaking with our developers, Shopify is very easy for them to use: great documentation, intuitive APIs. Shopify was not a concern for us when we started launching in new markets or when we launched our headless ecommerce site. We were able to do it in just a couple days and start placing test orders. We’re very happy that Shopify makes things a lot easier for us.\u003c/p\u003e\\n\u003ch3\u003eUsing Shopify resources to maximize growth\u003c/h3\u003e\\n{{ wistia.ca4d39q44u }}\\n\u003cp\u003eAt Ruggable, both on the product and tech side, we want our customers to elevate their space so they can live their life to the fullest in their home. On the tech side, we want to find new ways and push the boundaries so that they can find the right rug for their space and make it the best it can be.\u003c/p\u003e\\n\u003cp\u003eIn doing so, there’s a big difference between build versus buy. If you’re building it all yourselves, that’s going to slow things down. You’re limited by the resources that you have.\u003c/p\u003e\\n\u003cp\u003eWe’ve been able to partner with Shopify, and they’ve been able to do a lot of the building for us.\u003c/p\u003e\\n\u003cp\u003eShopify builds the features before we even need them, and we’ve been able to scale using their enterprise ecommerce. It’s been great for us.\u003c/p\u003e\\n{{ testimonial.ruggable8 }}\\n\u003cp\u003eWe look forward to continuing our partnership, leveraging Shopify to fuel Ruggable’s business growth and success.\u003c/p\u003e\",\"leadRouting\",\"funnelOverride\",\"featuredImage\",{\"_388\":2716,\"_2717\":2718},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/articles/ruggable.card.jpg?v=1716855821\",\"altText\",\"Ruggable\",\"heroImage\",{\"_388\":2721,\"_2717\":2722},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.hero.jpg?v=1715041738\",\"Ruggable brand image\",\"heroWistiaVideoId\",\"seo\",\"merchant\",{\"_22\":2718,\"_1893\":2727,\"_737\":2728,\"_2739\":2740,\"_2664\":2743,\"_1849\":2762,\"_1018\":2766},\"https://ruggable.com\",[2729,2733],{\"_1796\":2730,\"_130\":2731,\"_22\":2732},\"amer\",\"[\\\"gid://shopify/Metaobject/8983379990\\\"]\",\"Americas\",{\"_1796\":2734,\"_2735\":2736,\"_2737\":162,\"_22\":1777,\"_2738\":162},\"united-kingdom\",\"available_in\",\"[\\\"webinar-hub\\\"]\",\"code\",\"short_name\",\"logo\",{\"_388\":2741,\"_2717\":2742},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.logo.svg?v=1715041738\",\"Ruggable logo\",[2744,2750,2756],{\"_1796\":2745,\"_22\":2746,\"_2739\":2747},\"arhaus\",\"Arhaus\",{\"_388\":2748,\"_2717\":2749},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/arhaus.logo.svg?v=1715041726\",\"Arhaus logo\",{\"_1796\":2751,\"_22\":2752,\"_2739\":2753},\"lulu-and-georgia\",\"Lulu and Georgia\",{\"_388\":2754,\"_2717\":2755},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/lulu-and-georgia.logo.svg?v=1713896788\",\"Lulu and Georgia logo\",{\"_1796\":2757,\"_22\":2758,\"_2739\":2759},\"decor-steals\",\"Decor Steals\",{\"_388\":2760,\"_2717\":2761},\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/decor-steals.logo.svg?v=1713896534\",\"Decor Steals logo\",[2763],{\"_1796\":2764,\"_22\":2765},\"home-furnishing\",\"Home \u0026 garden\",[2767,2769,2772,2774,2777],{\"_1796\":2768,\"_343\":1173},\"shopify-plus\",{\"_1796\":2770,\"_343\":2771},\"shopify-markets\",\"International sales tools\",{\"_1796\":2773,\"_343\":868},\"shop-pay\",{\"_1796\":2775,\"_343\":2776},\"shop-app\",\"Shop app\",{\"_1796\":2778,\"_343\":2779},\"shopify-payments\",\"Shopify Payments\",\"interpolations\",{\"_2782\":2783},\"testimonials\",{\"_2784\":2785,\"_2788\":2789,\"_2791\":2792,\"_2794\":2795,\"_2797\":2798,\"_2800\":2801,\"_2803\":2804,\"_2806\":2807},\"ruggable1\",{\"_1067\":2718,\"_2786\":2787},\"quoteHtml\",\"At Ruggable, we are pushing the boundaries of what a rug actually is with our two-piece washable system, so it makes sense that our website pushes the boundaries of ecommerce as well.\",\"ruggable2\",{\"_1067\":2718,\"_2786\":2790},\"On Black Friday, we had 100% uptime and we were thrilled.\",\"ruggable3\",{\"_1067\":2718,\"_2786\":2793},\"We’ve been able to get things down to launching a new market in under a month.\",\"ruggable4\",{\"_1067\":2718,\"_2786\":2796},\"We don\u0026#39;t have to worry about things like manual pricing or tracking the currency conversion over time. Shopify does it all for us.\",\"ruggable5\",{\"_1067\":2718,\"_2786\":2799},\"The site is so much faster for our customers, leading to conversion and SEO boosts. Google sees our website as being much faster now and is sending a lot more traffic to us, which is fantastic.\",\"ruggable6\",{\"_1067\":2718,\"_2786\":2802},\"We found that if we can get someone to take our Rug Quiz and answer all the questions, our conversion rate will be four times higher because the tool helps to select the right product to fit their style.\",\"ruggable7\",{\"_1067\":2718,\"_2786\":2805},\"Shopify is really making a concerted effort to push the boundaries of headless ecommerce. We’re thrilled to partner with someone that is moving quickly and innovating like we are.\",\"ruggable8\",{\"_1067\":2718,\"_2786\":2808},\"Shopify builds the features before we even need them, and we’ve been able to scale using their enterprise ecommerce. It’s been great for us.\",{\"_2652\":2810,\"_2656\":2812,\"_2664\":2813,\"_2667\":2815,\"_2670\":2817,\"_2677\":2820},{\"_2654\":2811},\"Find out why Ruggable and thousands of others chose Shopify to power their ecommerce business.\",{\"_2658\":2659,\"_1849\":2047,\"_1018\":1019,\"_777\":2660},{\"_1116\":2814},\"Join the ranks of brands changing home \u0026 garden every day.\",{\"_1116\":2816},\"With Shopify, Ruggable saw results fast.\",{\"_1901\":2818,\"_318\":2819},{\"_386\":2673,\"_2674\":298},{\"_386\":2676,\"_2674\":311},{\"_1116\":2679},\"shareImage\",\"https://cdn.shopify.com/s/files/1/0693/0215/7334/files/ruggable.socialShare.jpg?v=1717812630\",\"contactModalContent\",{\"_264\":2825,\"_2033\":2842,\"_2843\":2844,\"_1259\":2870,\"_2886\":298,\"_2887\":2888},{\"_1934\":1935,\"_1936\":1937,\"_22\":2826,\"_430\":2827,\"_1889\":2828,\"_343\":2829,\"_1078\":2830,\"_1893\":2831,\"_1951\":2832,\"_1902\":2833,\"_1972\":2835,\"_1987\":2837,\"_1990\":2839,\"_1999\":2840,\"_2002\":2841},{\"_59\":1886,\"_273\":1939},{\"_59\":1888,\"_273\":1941},{\"_59\":1891,\"_273\":1943},{\"_59\":1945,\"_273\":1946},{\"_59\":1079,\"_273\":1948},{\"_59\":1895,\"_273\":1950},{\"_59\":1953,\"_273\":1954,\"_1955\":1956},{\"_59\":1958,\"_273\":1959,\"_1904\":2834},{\"_1961\":272,\"_1962\":1963,\"_1964\":1965,\"_1966\":1967,\"_1968\":1969,\"_1970\":1971},{\"_59\":1974,\"_273\":1975,\"_1904\":2836},{\"_1961\":272,\"_1977\":1978,\"_1979\":1980,\"_1981\":1982,\"_1983\":1984,\"_1985\":1986},{\"_59\":2838},\"I consent to receive promotional communications from Shopify and the partners that provide these resources. I understand I can unsubscribe at any time. More information can be found in our \u003ca href=\\\"/legal/privacy\\\"\u003ePrivacy Policy\u003c/a\u003e.\",{\"_1116\":1992,\"_345\":1993,\"_1994\":1995,\"_1996\":1997,\"_464\":1998},{\"_386\":2001},{\"_345\":2004},{\"_59\":2035,\"_2036\":2037},\"revenue\",{\"_1934\":1935,\"_1936\":1937,\"_22\":2845,\"_430\":2846,\"_1889\":2847,\"_343\":2848,\"_1078\":2849,\"_1893\":2850,\"_1849\":2851,\"_2112\":2853,\"_1987\":2855,\"_2147\":2856,\"_2152\":2858,\"_2156\":2859,\"_2160\":2860,\"_2180\":2862,\"_2182\":2863,\"_2186\":2864,\"_268\":2865,\"_2193\":2866,\"_2211\":2868},{\"_59\":1886,\"_273\":1939},{\"_59\":1888,\"_273\":1941},{\"_59\":1891,\"_273\":1943},{\"_59\":1945,\"_273\":1946},{\"_59\":1079,\"_273\":1948},{\"_59\":1895,\"_273\":1950},{\"_59\":2047,\"_273\":2048,\"_1904\":2852},{\"_1961\":272,\"_2050\":2051,\"_2052\":2053,\"_2054\":2055,\"_2056\":2057,\"_2058\":2059,\"_2060\":2061,\"_2062\":2063,\"_2064\":2065,\"_2066\":2067,\"_2068\":2069,\"_2070\":2071,\"_2072\":2073,\"_2074\":2075,\"_2076\":2077,\"_2078\":2079,\"_2080\":2081,\"_2082\":2083,\"_2084\":2085,\"_2086\":2087,\"_2088\":2089,\"_2090\":2091,\"_2092\":2093,\"_2094\":2095,\"_2096\":2097,\"_2098\":2099,\"_2100\":2101,\"_2102\":2103,\"_2104\":2105,\"_2106\":2107,\"_2108\":2109,\"_2110\":2111},{\"_59\":2114,\"_273\":2115,\"_1904\":2854},{\"_1961\":272,\"_2117\":2118,\"_2119\":2120,\"_2121\":2122,\"_2123\":2124,\"_2125\":2126,\"_2127\":2128,\"_2129\":2130,\"_2131\":2132,\"_2110\":2111,\"_2133\":2134,\"_2135\":2136,\"_2137\":2138,\"_2139\":2140,\"_2141\":2142,\"_2143\":2144},{\"_59\":2838,\"_376\":2146},{\"_1904\":2857},{\"_1961\":272,\"_2150\":2151},{\"_59\":2154,\"_273\":2155},{\"_59\":2158,\"_273\":2159},{\"_59\":2162,\"_273\":2163,\"_1904\":2861},{\"_1961\":272,\"_2165\":1906,\"_2166\":2167,\"_2168\":2169,\"_2170\":2171,\"_2172\":2173,\"_2174\":2175,\"_2176\":2177,\"_2178\":2179},{\"_59\":1945,\"_273\":1946},{\"_59\":2184,\"_273\":2185},{\"_59\":2188,\"_273\":2189},{\"_59\":270,\"_273\":2191,\"_2192\":272},{\"_59\":2195,\"_2196\":2197,\"_1904\":2867,\"_2209\":2208,\"_273\":2210},[2199,2200,2201,2202,2203,2204,2205,2206,2207,2208],{\"_59\":2213,\"_2196\":2197,\"_1904\":2869,\"_2209\":2208,\"_273\":2219},[2215,2216,2217,2218,2208],{\"_2871\":2872,\"_2873\":2874,\"_2269\":2875,\"_2878\":2879,\"_2880\":2881,\"_2882\":2019,\"_2883\":2009,\"_2459\":2884},\"formHeading\",\"Talk to sales about Shopify POS\",\"formCopy\",\"Tailor the conversation to your needs by telling us more about your business. If your annual in-store revenue is over $250,000, our sales team will reach out within one business day.\",{\"_1116\":2876,\"_1259\":2877},\"Looking to chat sooner?\",\"Contact sales directly Monday to Friday 9 am-5 pm ET at 1-844-230-0603.\",\"formRevSuccess\",\"We'll be in touch soon.\",\"formRevNonEligible\",\"Based on this information, the best way for you to get started is with a free trial.\",\"formRevSuccessHeading\",\"formRevNonEligibleHeading\",{\"_1116\":2461,\"_1259\":2885,\"_2025\":2462},\"Live chat available Monday to Friday 9 am-5 pm ET or you can schedule a time.\",\"signupButton\",\"unifiedContent\",{\"_2871\":2889,\"_2873\":2890,\"_2269\":2891,\"_2878\":2896,\"_2882\":2019,\"_2503\":2897,\"_2906\":2907},\"Tell us about your business\",\"\u003cp\u003eGive us a little information about your business, so we can tailor your Shopify experience.\u003c/p\u003e\u003cp\u003eIf you qualify to speak with our sales team, we will reach out within one business day. Otherwise you’ll be directed to start a free trial of Shopify Point of Sale today.\u003c/p\u003e\",{\"_1116\":2892,\"_1259\":2893,\"_2894\":2895},\"Want to chat with a sales rep sooner?\",\"Call sales at 1-844-230-0603, Monday to Friday 9 am-5 pm ET. Or try one of the options below.\",\"mobileCta\",\"Call 1-844-230-0603\",\"We'll reach out within one business day.\",[2898,2900,2903],{\"_2507\":298,\"_2477\":2899},\"Explore Shopify and try point of sale features on your own time.\",{\"_2507\":2901,\"_2477\":2902},\"Chat live\",\"Chat with sales Monday to Friday 9 am-5 pm ET or schedule a time to chat.\",{\"_2507\":2904,\"_2477\":2905},\"Watch a demo\",\"Want a Shopify POS sneak peak? Take a look at our product tour.\",\"conversion\",{\"_2507\":2908,\"_2909\":2910},\"Need retail support? We can help.\",\"buttons\",[2911],{\"_386\":2912},\"Visit Help Center\",\"actionData\"]\n");</script><script>window.__reactRouterContext.streamController.close();</script>