News — CMDC

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data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1612817833207-P5KNU2DXAM1ISWLROJEO/med_review.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1612817833207-P5KNU2DXAM1ISWLROJEO/med_review.jpg" data-image-dimensions="1688x1125" data-image-focal-point="0.5,0.5" alt="med_review.jpg" data-load="false" alt="" /> </figure> </section> <main class="Main Main--blog-list" > <section class="Main-content" data-content-field="main-content"> <section class="BlogList BlogList--posts-excerpt sqs-blog-list clear" data-columns="1"> <article id="post-678ebb8b55df3650e735bf3d" class="BlogList-item hentry author-guest-user post-type-text article-index-1" data-item-id="678ebb8b55df3650e735bf3d"> <div class="BlogList-item-image"> <a href="/news-mentor/voices" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1737407742329-VFLE6QWJGBIPHVSG3NXS/Untitled%2B%25286%2529.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1737407742329-VFLE6QWJGBIPHVSG3NXS/Untitled%2B%25286%2529.jpg" data-image-dimensions="1080x720" data-image-focal-point="0.5,0.5" alt="CMDC VOICES 2025 MEDIA SUMMIT " data-load="false" /> </a> </div> <a href="/news-mentor/voices" class="BlogList-item-title" data-content-field="title">CMDC VOICES 2025 MEDIA SUMMIT </a> <div class="BlogList-item-excerpt"> <p style="white-space:pre-wrap;" data-rte-preserve-empty="true">The CMDC Media Summit 2025: Voices is where Canada’s most influential media leaders, innovators, and changemakers come together to shape the future of our industry. This powerful one-day event will ignite conversations on media, technology, commerce, sustainability, policy, and innovation, amplifying the voices that drive meaningful change.</p> <a href="/news-mentor/voices" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2025-01-20">January 20, 2025</time> </div> </article> <article id="post-66c778e495406742c165311a" class="BlogList-item hentry author-guest-user post-type-text article-index-2" data-item-id="66c778e495406742c165311a"> <div class="BlogList-item-image"> <a href="/news-mentor/the-cmdc-and-the-aca-raise-concern-to-the-government-over-digital-services-tax-impact-on-the-advertising-industry" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1724348942608-488X24DZWHEVO3R7P70S/unnamed-5.png" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1724348942608-488X24DZWHEVO3R7P70S/unnamed-5.png" data-image-dimensions="1200x675" data-image-focal-point="0.5,0.5" alt="The CMDC and the ACA Raise Concern to the Government Over Digital Services Tax Impact on the Advertising Industry." data-load="false" /> </a> </div> <a href="/news-mentor/the-cmdc-and-the-aca-raise-concern-to-the-government-over-digital-services-tax-impact-on-the-advertising-industry" class="BlogList-item-title" data-content-field="title">The CMDC and the ACA Raise Concern to the Government Over Digital Services Tax Impact on the Advertising Industry.</a> <div class="BlogList-item-excerpt"> <p>The CMDC and ACA have issued a joint statement expressing concern regarding the new Digital Services Tax (DST) introduced through Bill C-59. The CMDC and ACA urge the Government of Canada to urgently reconsider the implementation of the Digital Services Tax Act (DSTA), which imposes a 3% tax on digital services revenue. While the tax is intended to ensure fair taxation of multinational digital companies, the reality is that this levy is being unfairly passed down to Canadian advertisers — effectively transforming it into a fee on the Canadian advertising industry.</p> <a href="/news-mentor/the-cmdc-and-the-aca-raise-concern-to-the-government-over-digital-services-tax-impact-on-the-advertising-industry" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2024-08-22">August 22, 2024</time> </div> </article> <article id="post-669ea79a9be4c14975737617" class="BlogList-item hentry author-guest-user post-type-text article-index-3" data-item-id="669ea79a9be4c14975737617"> <div class="BlogList-item-image"> <a href="/news-mentor/cmm" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1721673764872-3ENYQWSKW66JP8O0JLSK/toronto-ooh-en-623x350.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1721673764872-3ENYQWSKW66JP8O0JLSK/toronto-ooh-en-623x350.jpg" data-image-dimensions="623x350" data-image-focal-point="0.5,0.5" alt="Via Rail’s investment in Canadian media pays off" data-load="false" /> </a> </div> <a href="/news-mentor/cmm" class="BlogList-item-title" data-content-field="title">Via Rail’s investment in Canadian media pays off</a> <div class="BlogList-item-excerpt"> <p class="">The Canadian Media Directors’ Council (CMDC) is continuing to push its invest-in-Canada focus as it inches closer to its goal of having the country’s advertisers commit 25% of digital media investment (or $380 million) to Canadian media by 2025. Right now, over 1,500 pledges have been received to bring the Canadian Media Manifesto tally to 19.5% for local media.</p><p class="">CMDC will launch a new ad campaign in September to support the Media Manifesto. In the meantime, it is sharing case studies of brands that have been successful in shifting dollars to local media. One example is the recent “Nobody Knows” campaign for Via Rail.</p><p class=""></p> <a href="/news-mentor/cmm" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2024-07-22">July 22, 2024</time> </div> </article> <article id="post-65a5d2e19f408c4e4d33e362" class="BlogList-item hentry author-guest-user post-type-text article-index-4" data-item-id="65a5d2e19f408c4e4d33e362"> <div class="BlogList-item-image"> <a href="/news-mentor/2024summit" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1709053975101-G0LICCX4GP49VN23NV77/Website%2BBanner%2B1.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1709053975101-G0LICCX4GP49VN23NV77/Website%2BBanner%2B1.jpg" data-image-dimensions="2500x1562" data-image-focal-point="0.5,0.5" alt="CMDC MEDIA SUMMIT " data-load="false" /> </a> </div> <a href="/news-mentor/2024summit" class="BlogList-item-title" data-content-field="title">CMDC MEDIA SUMMIT </a> <div class="BlogList-item-excerpt"> <p class="">The CMDC Media Summit is set to return on April 24th at the Toronto Design Exchange, bringing together influential media and business leaders. The Summit is a full day program that aims to spark ideas, partnerships and growth in the Canadian Media industry. From enlightening leadership talks to dynamic masterclasses, the day is structured to spark meaningful conversations and networking.</p><p class="">This is a unique experience to mingle with CMDC board members, industry speakers and over 300 professionals representing top Canadian brands, agencies and businesses.</p><p class="">Investing in Canadian Media is Investing in our Shared Future.</p><p class="">Mark your calendars: Agenda and Tickets will become available March 1st, 2024.</p> <a href="/news-mentor/2024summit" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2024-01-15">January 15, 2024</time> </div> </article> <article id="post-658f365c4f142c289962fb99" class="BlogList-item hentry author-guest-user post-type-text article-index-5 featured" data-item-id="658f365c4f142c289962fb99"> <div class="BlogList-item-image"> <a href="/news-mentor/empowerher" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1703884621459-D9RFVJNRYN7EEWHT0T29/2024%2BEMPOWER%2BHER%2B%25284%2529.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1703884621459-D9RFVJNRYN7EEWHT0T29/2024%2BEMPOWER%2BHER%2B%25284%2529.jpg" data-image-dimensions="1080x1080" data-image-focal-point="0.5,0.5" alt="#EMPOWERHER " data-load="false" /> </a> </div> <a href="/news-mentor/empowerher" class="BlogList-item-title" data-content-field="title">#EMPOWERHER </a> <div class="BlogList-item-excerpt"> <p class="">Join us on January 18th at Pinterest Canada to kick off the new year with a fresh start, new connections, and boundless inspiration. This event marks the beginning of an exciting series of coaching sessions, talks, and networking events throughout 2024.</p> <a href="/news-mentor/empowerher" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2023-12-29">December 29, 2023</time> </div> </article> <article id="post-64d23ea3a4e86714330c3067" class="BlogList-item hentry author-shannon-lewis post-type-text article-index-6" data-item-id="64d23ea3a4e86714330c3067"> <div class="BlogList-item-image"> <a href="/news-mentor/fia23" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1691500242539-8FACLKJ0M2S8ZFRUDHLP/Multicolor+Abstract+Sunset+Party+Poster+%28Video%29.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1691500242539-8FACLKJ0M2S8ZFRUDHLP/Multicolor+Abstract+Sunset+Party+Poster+%28Video%29.jpg" data-image-dimensions="1920x1080" data-image-focal-point="0.5,0.5" alt="CMDC YA AWARDS 2023: NOMINATIONS OPEN! " data-load="false" /> </a> </div> <a href="/news-mentor/fia23" class="BlogList-item-title" data-content-field="title">CMDC YA AWARDS 2023: NOMINATIONS OPEN! </a> <div class="BlogList-item-excerpt"> <p class="">We are thrilled to announce that nominations are now open for the highly anticipated Future Impact Awards presented by the CMDC YA’s. A celebration of the rising stars in the media industry. Our mission is simple: to spotlight the incredible achievements of the next generation talent and celebrate their unwavering passion for their craft.<br><br>Do you know a young media professional who is breaking barriers, creating waves, and leaving an undeniable mark on the industry? Now's your moment to honour their extraordinary accomplishments by nominating them for the esteemed Future Impact Awards 2023, spanning across 12 impactful categories. Don't miss out on this opportunity to celebrate their remarkable journey!</p><p class="">Join us in acknowledging the rising stars who are shaping the future of media. Let's come together to celebrate their achievements and provide them with the recognition they truly deserve. </p> <a href="/news-mentor/fia23" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2023-08-08">August 8, 2023</time> </div> </article> <article id="post-64ac2908bd964865ab8ee24b" class="BlogList-item hentry author-guest-user post-type-text article-index-7" data-item-id="64ac2908bd964865ab8ee24b"> <div class="BlogList-item-image"> <a href="/news-mentor/k9rzhyp803s847jby7odsbmtre9j44" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1689182585583-MYAA1Z6O3CDUYSI2ZSC5/CMDC_CMM_IGPost_2-1.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1689182585583-MYAA1Z6O3CDUYSI2ZSC5/CMDC_CMM_IGPost_2-1.jpg" data-image-dimensions="1080x1080" data-image-focal-point="0.5,0.5" alt="Open Letter: Leaders should embrace their crucial role in supporting Canadian news" data-load="false" /> </a> </div> <a href="/news-mentor/k9rzhyp803s847jby7odsbmtre9j44" class="BlogList-item-title" data-content-field="title">Open Letter: Leaders should embrace their crucial role in supporting Canadian news</a> <div class="BlogList-item-excerpt"> <p class="">After the Online News Act <a href="https://mediaincanada.com/2023/06/23/online-news-act-passes-but-issues-remain-for-both-outlets-and-platforms/"><strong>was passed in June</strong></a>, both Google and Meta confirmed plans to remove news content from their platforms. Several media companies – alongside stakeholder organizations and multiple governments – have <a href="https://mediaincanada.com/2023/07/10/bell-media-the-latest-company-to-pull-ads-from-meta/"><strong>paused their advertising on </strong></a><strong>Meta</strong> in an effort to compel Meta to change its stance.</p><p class="">But independent of new regulations, media agencies and their clients have their own ability to change the fortunes of local media. Below, CMDC president Shannon Lewis makes an open call for leaders in the field to pledge their support for local news outlets and publishers.</p> <a href="/news-mentor/k9rzhyp803s847jby7odsbmtre9j44" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2023-07-12">July 12, 2023</time> </div> </article> <article id="post-64a76eb7fe37dd64ca5269e0" class="BlogList-item hentry author-guest-user post-type-text article-index-8" data-item-id="64a76eb7fe37dd64ca5269e0"> <div class="BlogList-item-image"> <a href="/news-mentor/online-news-act-passes-but-issues-remain-for-both-outlets-and-platforms" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1688694714371-0D588MEXLJP86AZRKTIA/phonenews-623x350.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1688694714371-0D588MEXLJP86AZRKTIA/phonenews-623x350.jpg" data-image-dimensions="623x350" data-image-focal-point="0.5,0.5" alt="Online News Act passes, but issues remain for both outlets and platforms" data-load="false" /> </a> </div> <a href="https://mediaincanada.com/2023/06/23/online-news-act-passes-but-issues-remain-for-both-outlets-and-platforms/" class="BlogList-item-title" target="_blank" data-content-field="title">Online News Act passes, but issues remain for both outlets and platforms</a> <div class="BlogList-item-excerpt"> <p class="">Bill C-18 – also known as the Online News Act – received royal assent on Thursday afternoon, meaning that large tech platforms will soon be forced to share more of their revenues with news outlets.</p><p class="">But the tech companies that the government seeks to regulate remain committed to plans to remove news content from their platforms in order to move outside of the Act’s purview.</p><p class="">The Online News Act is meant to give news outlets a more fair share of revenues generated by digital ads, the vast majority of which currently goes to major tech platforms like Google and Meta. The bill attempts to achieve this by setting out parameters for bargaining between outlets and platforms to determine fair compensation, including giving the CRTC the right to impose arbitration if a deal cannot be met.</p> <a href="/news-mentor/online-news-act-passes-but-issues-remain-for-both-outlets-and-platforms" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2023-07-06">July 6, 2023</time> </div> </article> <article id="post-641d9b6d5f4920601bbb3b2d" class="BlogList-item hentry author-guest-user post-type-text article-index-9" data-item-id="641d9b6d5f4920601bbb3b2d"> <div class="BlogList-item-image"> <a href="/news-mentor/cmdc-media-summit-april-26th" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1679871483758-RIPYJCIIFT00Z7VHH38U/CMDC_Schedule_PreviewImage.png" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1679871483758-RIPYJCIIFT00Z7VHH38U/CMDC_Schedule_PreviewImage.png" data-image-dimensions="940x412" data-image-focal-point="0.5,0.5" alt="CMDC MEDIA SUMMIT APRIL 26th. " data-load="false" /> </a> </div> <a href="/news-mentor/cmdc-media-summit-april-26th" class="BlogList-item-title" data-content-field="title">CMDC MEDIA SUMMIT APRIL 26th. </a> <div class="BlogList-item-excerpt"> <p class="">This year’s CMDC Summit brings together the media industry to explore the latest ways to create a sustainable future for businesses, brands and people. Together, let’s learn from extraordinary leaders who are navigating shifting currents and charting a more sustainable future for the media business with purpose, responsibility and impact.</p><p class="">Join us for an impactful day of debates, brand pop-ups, visionary keynotes, mindfulness, speed mentorship, and the Cannes Young Lions Awards. Plus, local cuisine and unlimited networking at W hotel's Skylight rooftop.</p> <a href="/news-mentor/cmdc-media-summit-april-26th" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2023-03-26">March 26, 2023</time> </div> </article> <article id="post-63a1b5fcf3565e6f66c113ca" class="BlogList-item hentry author-guest-user post-type-text article-index-10" data-item-id="63a1b5fcf3565e6f66c113ca"> <div class="BlogList-item-image"> <a href="/news-mentor/happy-holidays" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1671544476095-XXS2M65P9TFUJ2FKB918/Happy+holidays+Instagram+Post.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1671544476095-XXS2M65P9TFUJ2FKB918/Happy+holidays+Instagram+Post.jpg" data-image-dimensions="1080x1080" data-image-focal-point="0.5,0.5" alt="Happy Holidays. " data-load="false" /> </a> </div> <a href="/news-mentor/happy-holidays" class="BlogList-item-title" data-content-field="title">Happy Holidays. </a> <div class="BlogList-item-excerpt"> <p class="">It's certainly been an extraordinary year. As we can all attest, this has been a time of change. We hope that for you that it's been overwhelmingly positive. In that spirit, this is an enormous 'thank you' to you, our members, partners and the media community for supporting the CMDC. You've demonstrated yet again that <strong>We are Better Together.</strong></p> <a href="/news-mentor/happy-holidays" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2022-12-20">December 20, 2022</time> </div> </article> <article id="post-6316477f39587e573e17a610" class="BlogList-item hentry author-guest-user post-type-text article-index-11" data-item-id="6316477f39587e573e17a610"> <div class="BlogList-item-image"> <a href="/news-mentor/newsguard" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662404906656-YG9RIEV7MNY85M066DCZ/images.png" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662404906656-YG9RIEV7MNY85M066DCZ/images.png" data-image-dimensions="225x225" data-image-focal-point="0.5,0.5" alt="New partnership announced with NewsGuard to support responsible news media in Canada " data-load="false" /> </a> </div> <a href="/news-mentor/newsguard" class="BlogList-item-title" data-content-field="title">New partnership announced with NewsGuard to support responsible news media in Canada </a> <div class="BlogList-item-excerpt"> <p class="">The new partnership announcement with Newguard will elevate advertiser support for responsible news media in Canada and protect brands from unintentionally funding misinformation sources that fall below their brand safety standards while supporting legitimate news publishers, including those serving local markets and Black, Indigenous, Asian, or LGBTQ+ communities.</p> <a href="/news-mentor/newsguard" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2022-09-05">September 5, 2022</time> </div> </article> <article id="post-6316494a700b2b482743f79e" class="BlogList-item hentry author-guest-user post-type-text article-index-12" data-item-id="6316494a700b2b482743f79e"> <div class="BlogList-item-image"> <a href="/news-mentor/all-the-news-fit-for-advertising" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662405622717-3LPYZX4YMKCEHUQXKKFJ/news_no-title_May2022-1600x741.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662405622717-3LPYZX4YMKCEHUQXKKFJ/news_no-title_May2022-1600x741.jpg" data-image-dimensions="1111x740" data-image-focal-point="0.5,0.5" alt="All the news fit for advertising. " data-load="false" /> </a> </div> <a href="/news-mentor/all-the-news-fit-for-advertising" class="BlogList-item-title" data-content-field="title">All the news fit for advertising. </a> <div class="BlogList-item-excerpt"> <p class="">The power and credibility of television as a news medium. There’s no question that Canadians have a hunger for quality local news coverage. Corus EVP & CRO Greg McLelland shared that TV broadcast news reaches 71% of Canadians weekly, is highly trusted, and provides a great place for brands to grow – yet broadcast news notoriously under-indexes on advertising support relative to time spent. </p> <a href="/news-mentor/all-the-news-fit-for-advertising" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2022-05-02">May 2, 2022</time> </div> </article> <article id="post-6316456a4a25f754b69b577f" class="BlogList-item hentry author-guest-user post-type-text article-index-13 featured" data-item-id="6316456a4a25f754b69b577f"> <div class="BlogList-item-image"> <a href="/news-mentor/karine-courtemanche-on-her-plans-as-cmdc-chair" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662404078174-IQ02JFWUTEZK46ZNQ5UF/Karine-Courtemanche.jpg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662404078174-IQ02JFWUTEZK46ZNQ5UF/Karine-Courtemanche.jpg" data-image-dimensions="1638x1152" data-image-focal-point="0.5,0.5" alt="Karine Courtemanche on her plans as CMDC chair" data-load="false" /> </a> </div> <a href="/news-mentor/karine-courtemanche-on-her-plans-as-cmdc-chair" class="BlogList-item-title" data-content-field="title">Karine Courtemanche on her plans as CMDC chair</a> <div class="BlogList-item-excerpt"> <p class="">Karine’s long history of industry leadership and her extensive experience advising clients, talent, and partnerships make her the ideal person for this role, said CMDC president Shannon Lewis. She will be invaluable in supporting our mission of building a healthy and responsible Canadian media ecosystem, as set out in our recent Canadian Media Manifesto.</p> <a href="/news-mentor/karine-courtemanche-on-her-plans-as-cmdc-chair" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=630d4c42fce9164981ce0c3d" class="Blog-meta-item Blog-meta-item--author">Guest User</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2022-01-18">January 18, 2022</time> </div> </article> <article id="post-6091949d3e4a8214c4018aba" class="BlogList-item hentry tag-leadership tag-marketing-news-canada author-shannon-lewis post-type-text article-index-14 has-tags" data-item-id="6091949d3e4a8214c4018aba"> <div class="BlogList-item-image"> <a href="/news-mentor/cmdc-leadership-2021-report-pushing-forward-through-uncertainty" class="BlogList-item-image-link"> <img data-src="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662403846637-Y5SN8G8NDMS8RDNLIJL8/AdobeStock_407413630.jpeg" data-image="https://images.squarespace-cdn.com/content/v1/5df1215c6000175c227e4adb/1662403846637-Y5SN8G8NDMS8RDNLIJL8/AdobeStock_407413630.jpeg" data-image-dimensions="7746x1936" data-image-focal-point="0.5,0.5" alt="CMDC Leadership 2021 Report: Pushing Forward Through Uncertainty" data-load="false" /> </a> </div> <a href="/news-mentor/cmdc-leadership-2021-report-pushing-forward-through-uncertainty" class="BlogList-item-title" data-content-field="title">CMDC Leadership 2021 Report: Pushing Forward Through Uncertainty</a> <div class="BlogList-item-excerpt"> <p class=""><a href="https://marketingnewscanada.com/news/cmdc-leadership-2021-report-pushing-forward-through-uncertainty"><strong>As featured in Marketing News Canada.</strong></a></p><p class="">A crisis is the ultimate test of leadership. How we as leaders navigate through these rough waters will define us for years to come. The pandemic has placed extraordinary demands on leaders in business and beyond. It has created a cauldron that forced leaders to adapt, communicate in new ways, empathize, anticipate, and ultimately, test their resilience.</p> <a href="/news-mentor/cmdc-leadership-2021-report-pushing-forward-through-uncertainty" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2021-05-04">May 4, 2021</time><span class="Blog-meta-item Blog-meta-item--tags"><a href="/news-mentor/tag/leadership" class="Blog-meta-item-tag">leadership</a>, <a href="/news-mentor/tag/marketing+news+canada" class="Blog-meta-item-tag">marketing news canada</a></span> </div> </article> <article id="post-6091934b0a7bda79acc3aca4" class="BlogList-item hentry author-shannon-lewis post-type-text article-index-15" data-item-id="6091934b0a7bda79acc3aca4"> <a href="/news-mentor/broadcasting-act-bill-c-10" class="BlogList-item-title" data-content-field="title">Broadcasting Act: Bill C-10 </a> <div class="BlogList-item-excerpt"> <p class="">Dear Minister Guilbeault and Honourable Members of the Standing Committee on Canadian Heritage,</p><p class="">We are writing to you on behalf of the Canadian Media Directors’ Council (CMDC) in response to Bill C-10. We are an independent association of media professionals representing advertising media agencies. Our mandate is to ensure a fair, progressive marketplace on behalf of our clients, our agencies, and our media partners.</p><p class="">We know that the media industry, the CRTC, and the Government of Canada all share the goals of maintaining a vibrant, diverse, and thriving Canadian media ecosystem – one that reflects and enhances Canada’s unique culture. And one that informs and engages a public that has confidence and trust in the news they are obtaining. We also understand that Bill C-10 is drafted with these goals in mind.</p><p class=""></p> <a href="/news-mentor/broadcasting-act-bill-c-10" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2021-05-04">May 4, 2021</time> </div> </article> <article id="post-6018b0f4ed21e048a1c7d462" class="BlogList-item hentry author-shannon-lewis post-type-text article-index-16" data-item-id="6018b0f4ed21e048a1c7d462"> <a href="/news-mentor/apple" class="BlogList-item-title" data-content-field="title">Industry Response To Apple IOS</a> <div class="BlogList-item-excerpt"> <p class="">This letter requests a meeting to address widespread questions and concerns around the changes Apple has decided to implement with recent updates to the iOS 14 operating system updates, without industry consultation. Our organizations, signed below, represent hundreds of brands, agencies and digital media companies across Canada. Our collective members invest millions of dollars into the digital ecosystem each year, and as such wish to discuss our concerns with the changes.</p><p class=""></p> <a href="/news-mentor/apple" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2021-01-20">January 20, 2021</time> </div> </article> <article id="post-6018b0f4ed21e048a1c7d464" class="BlogList-item hentry author-shannon-lewis post-type-text article-index-17 has-location" data-item-id="6018b0f4ed21e048a1c7d464"> <a href="https://mediaincanada.com/2021/01/08/leading-with-bravery-in-2021-column/" class="BlogList-item-title" target="_blank" data-content-field="title">Leading with Bravery in 2021</a> <div class="BlogList-item-excerpt"> <p class="">As you may already know, I’m an optimist at heart, certainly thriving on change, so my take on moving on from 2020 is an optimistic one. We as a media industry are already tackling the challenging lessons from 2020, including accepting that systemic racism exists and knowing resilient leadership is still something that can be acquired and demonstrated. And best of all, we’re all braver than we think. Crisis builds character. I believe the empathy we’ve gained in this challenging year will lead to more trusting, more collaborative partnerships. And if we can harness this productive empathy, the output will be remarkable.</p><p class=""></p> <a href="/news-mentor/leadingwithbravery" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2021-01-08">January 8, 2021</time> </div> </article> <article id="post-6018b0f4ed21e048a1c7d45e" class="BlogList-item hentry author-shannon-lewis post-type-text article-index-18" data-item-id="6018b0f4ed21e048a1c7d45e"> <a href="/news-mentor/yaawards" class="BlogList-item-title" data-content-field="title">Virtual awards event celebrates the next generation of talent in the advertising industry. </a> <div class="BlogList-item-excerpt"> <p class="">The Canadian Media Directors’ Council (CMDC) Youth Ambassadors will be hosting the 2020 Impact Awards - a first-of-its-kind live-streamed awards event on Twitch. Originally launched in 2017, this year marks the 3rd award show for the CMDC Youth Ambassadors Program. This year's theme is “Impact,” which was chosen to reflect what all our winners will have in common - commitment and passion for making a difference in our media community. The output is an experience unlike any other. The Youth Ambassadors’ collaborated with top gaming experts to bring about a partnership with Twitch and Rumble Gaming, creating an immersive entertainment experience.</p> <a href="/news-mentor/yaawards" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2020-10-06">October 6, 2020</time> </div> </article> <article id="post-6018b0f4ed21e048a1c7d466" class="BlogList-item hentry author-shannon-lewis post-type-text article-index-19" data-item-id="6018b0f4ed21e048a1c7d466"> <a href="/news-mentor/financeministerletter" class="BlogList-item-title" data-content-field="title">Letter to The Hon. Chrystia Freeland Minister of Finance and Deputy Prime Minister House of Commons</a> <div class="BlogList-item-excerpt"> <p class="">On behalf of the Canadian Media Directors Council (CMDC) and all of our members, we would like to congratulate you on your appointment as Minister of Finance. In these difficult times with the global health crisis and economic uncertainty, Canada needs your depth of expertise, extensive experience and stewardship to lead our country through one of its most challenging periods.</p><p class=""></p> <a href="/news-mentor/financeministerletter" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2020-09-30">September 30, 2020</time> </div> </article> <article id="post-601991ff837d842014506c64" class="BlogList-item hentry author-shannon-lewis post-type-text article-index-20" data-item-id="601991ff837d842014506c64"> <a href="/news-mentor/we-stand-together" class="BlogList-item-title" data-content-field="title">We Stand Together.</a> <div class="BlogList-item-excerpt"> <p class="">The Canadian media industry stands with the black community against racism in any form. While recent events in the United States have brought this conversation to the forefront, the simple fact remains that racial injustice is a long-standing problem. Now, at this tipping point, the world can no longer turn a blind eye and these important issues cannot be ignore or pushed to the sidelines.</p> <a href="/news-mentor/we-stand-together" class="BlogList-item-readmore"> <span>Read More</span> </a> </div> <div class="Blog-meta BlogList-item-meta"> <a href="/news-mentor?author=5df1215b4300581fa5f284dc" class="Blog-meta-item Blog-meta-item--author">Shannon Lewis</a><time class="Blog-meta-item Blog-meta-item--date" datetime="2020-06-01">June 1, 2020</time> </div> </article> </section> <nav class="BlogList-pagination"> <a href="/news-mentor?offset=1591030560298" class="BlogList-pagination-link"> <span class="BlogList-pagination-link-label">Older</span><svg class="BlogList-pagination-link-icon" viewBox="0 0 9 16"> <g class="svg-icon"> <polyline fill="none" stroke-miterlimit="10" points="1.6,1.2 6.5,7.9 1.6,14.7 "/> </g> </svg> </a> </nav> </section> </main> </div> </div> <footer class="Footer" role="contentinfo" data-controller="FooterBreakpoints"> <div class="Footer-inner clear"> <div class="sqs-layout sqs-grid-12 columns-12 Footer-blocks Footer-blocks--top sqs-alternate-block-style-container" data-layout-label="Footer Top Blocks" data-type="block-field" data-updated-on="1631900953200" id="footerBlocksTop"><div class="row sqs-row"><div class="col sqs-col-0 span-0"></div></div><div class="row sqs-row"><div class="col sqs-col-6 span-6"><div class="sqs-block html-block sqs-block-html" data-block-type="2" id="block-yui_3_17_2_1_1612376109281_153755"><div class="sqs-block-content"> <div class="sqs-html-content"> <h3 style="white-space:pre-wrap;">Join our conversation ON SOCIAL MEDIA</h3> </div> </div></div></div><div class="col sqs-col-6 span-6"><div class="sqs-block socialaccountlinks-v2-block sqs-block-socialaccountlinks-v2" data-block-type="54" id="block-yui_3_17_2_1_1612376109281_140564"><div class="sqs-block-content"> <div class="sqs-svg-icon--outer social-icon-alignment-right social-icons-color-white social-icons-size-small social-icons-style-regular " > <style> #block-yui_3_17_2_1_1612376109281_140564 .social-icons-style-border .sqs-svg-icon--wrapper { box-shadow: 0 0 0 2px inset; 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