Video advertising news and inspiration

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lb-font-weight-700">News and inspiration</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">Spark ideas for your next campaign.<br> Discover the latest industry news, trending video ads and more right here.</span> </h2> </div> </div> <div class="ytads-main__inner ytads-news-and-inspiration"> <div lb-auto-init="NewsAndInspiration"> <section class="ytads-section ytads-news-and-inspiration__featured"> <h2 class="lb-margin-bottom-s"> <span class="lb-font-headline-3 lb-font-weight-700">Featured</span> </h2> <div class="lb-margin-bottom-xl lb-carousel featured-tile-carousel" lb-auto-init="LBCarousel" lb-options="{'uid': 'news-inspiration-carousel', 'group': true}"> <div class="lb-carousel__viewport lb-tile--horizontal"> <div class="lb-carousel__track"> <div class="lb-carousel__slide lb-carousel__slide--0"> <div class="lb-grid lb-grid--collapse api-tile-consumer-intent-is-better-than-demographic-data-for-video-ads lb-carousel__slide--item" > <div class="lb-grid__cell lb-grid__cell--span-5 carousel-tile-content lb-carousel__slide--item"> <span class="lb-tile__eyebrow lb-margin-bottom-m"> <span class="lb-font-eyebrow">Think With Google</span> </span> <span class="lb-font-subhead-1 ytads-blog-headline lb-font-weight-700">Consumer intent is better than demographic data for video ads</span> <span> <a class="datalayer-items lb-button" data-g-cta-name="read-article" data-g-module-name="yt-animated-text" href="https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/full-funnel-marketing-strategy/?utm_medium=email&utm_source=d-content-alert&utm_team=twg-us&utm_campaign=TwG-US-NL-2022-03-01-Content-Newsletter-Tuesday-Roundup-Knak&utm_content=cta-btn&mkt_tok=MTcyLUdPUC04MTEAAAGC5QDdRMDKblnAdAYoGq3nK2oRt_6aM1Jv5jnUCZNQZOtZv3JcWEciaEbySS-iNhPCgZcourWMvlAj4e9zf8oifK5_yJPGwNXhWCWWxHpNaDQK" target="_blank" rel="noreferrer noopener"> Read the article </a> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-7 carousel-tile-media"> <img src="https://lh3.googleusercontent.com/RZDnS3rvFv55ka62X_mLcpXsGJ0yRVU494C8LS2VAgqTM0b-LIdhVJ8mNOh_H8xqyAczIzxOMTF1hCt9JyHnZvwn9sQ6agkheD5eIQ=s1000" alt="Consumer intent is better than demographic data for video ads"> </div> </div> </div> <div class="lb-carousel__slide lb-carousel__slide--1"> <div class="lb-grid lb-grid--collapse api-tile-check-out-the-latest-product-news-updates-and-beta-releases-from-google-ads lb-carousel__slide--item" > <div class="lb-grid__cell lb-grid__cell--span-5 carousel-tile-content lb-carousel__slide--item"> <span class="lb-tile__eyebrow lb-margin-bottom-m"> <span class="lb-font-eyebrow">Product news</span> </span> <span class="lb-font-subhead-1 ytads-blog-headline lb-font-weight-700">See the latest product news, updates and beta releases from Google Ads</span> <span> <a class="datalayer-items lb-button" data-g-cta-name="see-latest" data-g-module-name="yt-animated-text" href="https://support.google.com/google-ads/announcements/9048695" target="_blank" rel="noreferrer noopener"> See the latest </a> </span> </div> <div class="lb-grid__cell lb-grid__cell--span-7 carousel-tile-media"> <img src="https://lh3.googleusercontent.com/le5ADwGWU1K0OhCDPy_lPI7abrixQQdpfWY1xUI87_jKNPDZMFcnIZw8Q_oz0xsGmFVdFXCY-YjxFgrCCwOT5lofglUYdL_HPSMd8p_axr0aQ9zBWD0=s1000" alt="See the latest product news, updates and beta releases from Google Ads"> </div> </div> </div> </div> <button class="lb-carousel-button lb-carousel-button--previous" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'news-inspiration-carousel', 'previous': true, 'direction': -1}"> <img class="lb-carousel-button__icon" src="https://fonts.gstatic.com/s/i/googlematerialicons/navigate_before/v10/24px.svg" alt="Previous"> </button> <button class="lb-carousel-button lb-carousel-button--next" lb-auto-init="LBCarouselButton" lb-options="{'uid': 'news-inspiration-carousel', 'next': true, 'direction': 1}"> <img class="lb-carousel-button__icon" 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class="lb-font-subhead-2 lb-font-weight-700">YouTube success stories</span> </h3> </div> <span class="lb-tile__body"> <p>See how businesses of all sizes are growing with YouTube -- and watch the ads that help them do it.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="explore-success-stories" data-g-module-name="yt-animated-text" href="/intl/ALL_sg/ads/resources/success-stories/" > Explore success stories </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/UDD4a1lIUzsFUFOAxoa29h5MLOKkXeWsxgqcONr_AeKzj6DSO71FUunh5NvqTMojajV4quWAP3Fsu7OLyQS1HiFe0UWEamkA1WIoW6xQ0Cva_y6Osw=s900" alt="YouTube Re:View" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">YouTube Re:View</span> </h3> </div> <span class="lb-tile__body"> <p>Trends. Creators. Insights. Get the latest inspiration from YouTube sent to your inbox.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="sign-up-for-review" data-g-module-name="yt-animated-text" href="https://signup.withgoogle.com/intl/apac/newsletter/youtubereview/?utm_source=website&utm_medium=website&utm_campaign=yt-ads-site&utm_team=yt-smb" target="_blank" rel="noreferrer noopener"> Sign up for Re:View </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/8Y27b2IdTBr84WfbZHbvKB6s5LIVACMExclo5iacJNdH2BxZC_ZIRoQ93zBJsfjR49SJLbRug9O1iG9cTd7hThzVkei5kq2pFBQv-WM=s900" alt="YouTube Works Awards" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">YouTube Works Awards</span> </h3> </div> <span class="lb-tile__body"> <p>Meet the brilliant minds behind the year's most innovative YouTube campaigns.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="view-the-latest-winners" data-g-module-name="yt-animated-text" href="https://www.youtube.com/ads/youtube-works/inspiring-youtube-campaigns" target="_blank" rel="noreferrer noopener"> View the latest winners </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/zjJ_mEAvv5UorWKZ-MlNNxj7ujsolFFdgDAugfKLCwoHwahPbB7KiX0nqD-uWCJORwPT5Ntib0mpURQnJBfaVzuEti1HPj4fU1KYU2Imvtim1hiA2A=s900" alt="YouTube ads leaderboard" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">YouTube Ads Leaderboard</span> </h3> </div> <span class="lb-tile__body"> <p>Take a look at the video ads that people are choosing to watch most this month.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="see-whats-trending" data-g-module-name="yt-animated-text" href="https://www.thinkwithgoogle.com/intl/en-ca/marketing-strategies/video/youtube-leaderboard-2020/" > See what's trending </a> </span> </span> </span> </div> <div class="lb-grid__cell lb-grid__cell--md-span-6 lb-grid__cell--lg-span-4"> <span class="lb-tile lb-tile--vertical"> <span class="lb-tile__media-wrapper"> <span class="lb-tile__media"> <img src="https://lh3.googleusercontent.com/KNwt0y6eWjrLrPGeZmq5Oc-Ns5bSy9-1EOR9fo42NNQwWTgwkkw_9lbviHoQH0WSiit2pw6kwE4uipDBkBySjHzGeR2NDSyC5mWp1RrCPudnRkIPKC_3=s900" alt="Learn with Skillshop" loading="lazy"> </span> </span> <span class="lb-tile__content"> <div class="lb-tile__header"> <h3 class="lb-margin-bottom-xs lb-margin-top-xs"> <span class="lb-font-subhead-2 lb-font-weight-700">Learn with Skillshop</span> </h3> </div> <span class="lb-tile__body"> <p>Build the skills that you need to create effective YouTube campaigns with free online training.</p> </span> <span class="lb-tile__footer"> <a class="datalayer-items lb-button" data-g-cta-name="start-learning" data-g-module-name="yt-animated-text" href="https://skillshop.exceedlms.com/student/path/18216-google-ads-video-certification" target="_blank" rel="noreferrer noopener"> Start learning </a> </span> </span> </span> </div> </div> </section> <section class="ytads-section ytads-news-and-inspiration__stay-in-the-know"> <h2 class="lb-margin-bottom-s"> <span class="lb-font-headline-3 lb-font-weight-700"></span> </h2> <div class="lb-grid"> <div class="lb-grid__cell lb-grid__cell--span-12"> <span class="lb-tile lb-tile--reverse 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lb-js-expansion" lb-expansion-panel-options="{'family': 'lb-footer'}"> <div class="lb-expansion-panel__heading lb-margin-top-xxs" role="heading" aria-level="2"> <div lb-auto-init="LBExpansionPanelTrigger" lb-expansion-panel-trigger-options="{'family': 'lb-footer', 'index': 0}" class="lb-expansion-panel__trigger lb-expansion-panel__trigger--about-youtube" role="button" tabindex="0" aria-expanded="false" aria-controls="id-panel-1" id="id-panel-header-1"> <span class="lb-expansion-panel__trigger-name lb-font--no-crop"> About YouTube </span> <span class="lb-expansion-panel__trigger-icon"> <svg width="12" height="8" viewBox="0 0 12 8" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.41 0.589966L6 5.16997L10.59 0.589966L12 1.99997L6 7.99997L0 1.99997L1.41 0.589966Z" fill="#606060"/> </svg> </span> </div> </div> <div class="lb-expansion-panel__surface" id="id-panel-1" role="region" aria-labelledby="id-panel-header-1"> <div class="lb-expansion-panel__surface-content"> <a 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href="https://www.youtube.com/kids/"> YouTube Kids </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/musicpremium"> YouTube Music </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/channel/UCqVDpXKLmKeBU_yyt_QkItQ"> YouTube Originals </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/creators/podcasts/"> YouTube Podcasts </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/premium/"> YouTube Premium </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://www.youtube.com/ads/how-it-works/set-up-a-campaign/youtube-select/"> YouTube Select </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://studio.youtube.com/"> YouTube Studio </a> <a class="lb-font-footnote lb-footer__standard-menu-link" href="https://tv.youtube.com/"> YouTube TV </a> </div> </div> <div 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