Trendanalyse im E-Commerce – Videokurs: Grundlagen des E-Commerce: Basiswissen

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Grundlagen des E-Commerce: Basiswissen","author":{"@type":"Person","name":"Tobias Hauser","url":"https://de.linkedin.com/learning/instructors/tobias-hauser"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C4E0DAQFeGnPPX1ta0w/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1567116780562?e=2147483647&v=beta&t=apNow9mC3e8_r2_nxrCj_NtMjallteBLFFdeuLpTByw","description":"Lernen Sie in diesem Kurs, Ihre Geschäfte auf den elektronischen Handel auszuweiten und E-Commerce richtig in Ihrem Unternehmen zu verankern.","duration":"PT7M47S","datePublished":"2018-08-24","uploadDate":"2018-08-24","requiresSubscription":true,"isAccessibleForFree":false,"contentUrl":"https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/trendanalyse-im-e-commerce"} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Weiter zum Hauptinhalt </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Primär"> <a href="https://de.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis">  Suche (Kenntnisse, Themen, Software)  </div> <span class="sr-only">Suche erweitern</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">Dieser Button zeigt den derzeit ausgewählten Suchtyp an. 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data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">Grundlagen des E-Commerce: Basiswissen</a> </p> <section class="top-card"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__video-wrapper"> <div class="top-card__video"> <div class="hero-upsell"> <div class="hero-upsell__text-wrap"> <h3 class="hero-upsell__headline"> <icon class="lock-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/2k4trx87nbhljt0s01sd4q7qi"></icon> So erhalten Sie Zugriff auf diesen Kurs </h3> <h4 class="hero-upsell__subheadline"> Werden Sie noch heute Mitglied und erhalten Sie Zugriff auf mehr als 24.100 Kurse von Branchenfachleuten. </h4> </div> </div> <img class="top-card__video-image" 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Das ist immer schwierig und man bewegt sich an der Grenze zum Hype, oft mischen sich Emotionen und unrealistische Erwartungen in die eigenen Überlegungen. Dennoch, wer E-Commerce betreibt, muss ein bisschen vorausdenken, um seine Mittel und Möglichkeiten richtig einzusetzen. Schauen wir dazu mal in den Zeitstrahl. In der Gegenwart wird E-Commerce immer mehr zur Selbstverständlichkeit. Gut, werden Sie sagen, das war es 2010 doch eigentlich auch schon oder? Nicht ganz, ich beobachte in den letzten zwei, drei Jahren, dass doch immer mehr Leute online einkaufen, die davor rein als Zielgruppe eher nicht sich online bewegt haben und die explodierenden Marktzahlen beweisen das ja auch. Für mich ist das so eine Art zweite Welle des E-Commerce. Die nächsten Prognosen sind auch noch ziemlich einfach. Hersteller ziehen im Moment stark in den E-Commerce, erkennen die Zeichen der Zeit, dass… </p> </div> </div> </section> </div>  <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline">  <h2 class="core-section-container__title section-title"> Laden Sie Kurse herunter und lernen Sie auch unterwegs. </h2>  <div class="core-section-container__content break-words"> <p class="offline__description"> Sehen Sie sich Kurse auf Ihrem Mobilgerät ohne Internetverbindung an. Laden Sie Kurse mit der LinkedIn Learning-App für iOS oder Android herunter. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/de/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_tab_viewoffline&trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Im App Store herunterladen" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source=linkedinlearning&utm_medium=mobileWeb&utm_campaign=learning_guest&hl=de&ct=learning_course_tab_viewoffline&trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Auf Google Play erhältlich" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div> <div class="footer-upsell-link"> <span class="footer-upsell-link__description"> Sehen Sie sich diesen Kurs an, wann und wo immer Sie möchten. </span> <a href="http://de.linkedin.com/learning/subscription/products?courseSlug=grundlagen-des-e-commerce-basiswissen&destRedirectURL=https%3A%2F%2Fde%2Elinkedin%2Ecom%2Flearning%2Fgrundlagen-des-e-commerce-basiswissen%2Ftrendanalyse-im-e-commerce&trk=offline_viewing&upsellTrk=lil_upsell_offline_viewing_subscription" data-tracking-control-name="lil_upsell_offline_viewing_subscription" data-tracking-impression-name="lil_upsell_offline_viewing_subscription" data-litms-tracking-control-name="lil_upsell_offline_viewing_subscription" data-tracking-will-navigate class="offline__upsell-link" data-test-live-offline-footer-sub-upsell> Starten Sie noch heute mit einer kostenlosen Probeversion. </a> </div> </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Inhalt </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Vorschau <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Vorschau <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/willkommen-zu-grundlagen-des-e-commerce-basiswissen?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Willkommen zu “Grundlagen des E-Commerce: Basiswissen“ </div> <div class="table-of-contents__item-duration"> 1 Min. </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Einführung in das Thema E-Commerce <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Einführung in das Thema E-Commerce <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/was-ist-e-commerce?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Was ist E-Commerce? </div> <div class="table-of-contents__item-duration"> 3 Min. 27 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/technologische-entwicklung-vom-abakus-zur-smart-watch?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Technologische Entwicklung – vom Abakus zur Smart-Watch </div> <div class="table-of-contents__item-duration"> 2 Min. 43 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/die-entwicklung-des-e-commerce-markts?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Die Entwicklung des E-Commerce-Markts </div> <div class="table-of-contents__item-duration"> 5 Min. 19 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/e-commerce-usability-im-zeitablauf?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> E-Commerce Usability im Zeitablauf </div> <div class="table-of-contents__item-duration"> 3 Min. 53 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/risiken-im-e-commerce?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Risiken im E-Commerce </div> <div class="table-of-contents__item-duration"> 7 Min. </div> </div> </a> </li> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/trendanalyse-im-e-commerce?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Trendanalyse im E-Commerce </div> <div class="table-of-contents__item-duration"> 7 Min. 47 Sek. </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. E-Commerce im Business-Kontext <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. E-Commerce im Business-Kontext <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/etablierte-e-commerce-geschaftsmodelle?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Etablierte E-Commerce-Geschäftsmodelle </div> <div class="table-of-contents__item-duration"> 8 Min. 56 Sek. </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://de.linkedin.com/learning/grundlagen-des-e-commerce-basiswissen/der-grosse-marktplatz-amazon-chancen-und-risiken?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Gesperrt)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Der große Marktplatz: Amazon – Chancen und Risiken </div> <div class="table-of-contents__item-duration"> 4 Min. 42 Sek. </div> 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