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This e-book covers user research methods, testing strategies, and step-by-step instructions for conducting insightful user tests to improve product usability and user satisfaction." data-gatsby-head="true"/><meta id="keywords" name="keywords" content="" data-gatsby-head="true"/><meta id="og:url" property="og:url" data-gatsby-head="true"/><style data-href="/styles.309d852b56681385d39f.css" data-identity="gatsby-global-css">@keyframes pulse{0%{transform:scale(1)}50%{transform:scale(1.1)}to{transform:scale(1)}}.btn{background:var(--btn-bg);border-radius:.25rem;color:var(--btn-color);display:flex;font-size:16px;font-size:1pxrem;font-weight:500;line-height:.75;max-width:max-content;padding:1rem 1.5rem;position:relative}.btn.light{background:var(--color-white);color:var(--color-blue-primary)}.btn.dark{background:var(--color-blue-primary);color:var(--color-white)}.btn.secondary{background:transparent;border:1px solid var(--btn-bg);color:var(--btn-bg);padding:1rem 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--></header><main class="main"><div class="template-page"><section id="block-textAndMedia-e601bfb4-2f1c-45fa-8217-9dc902231341" class="page-section"><!-- slice-start id="textAndMedia-c873a71f61a8026f96aa777b0e3789a6-1" --><div class="block-text-and-media"><header><div class="rich-text "><h4>How to Design Apps People Actually Want to Use</h4><h6><span class="portable-text-color" style="color:#b0b6bc">A Quick-Start Guide to User Testing</span></h6><p class="text-normal">Whether you’ve never done user testing before or you have but lack a repeatable process, How to Design Apps People Actually Want to Use will help you uncover valuable user insights, improve product usability and build apps your users can’t live without.</p><a href="https://www.startusertesting.com/" target="_blank" rel="noreferrer" class="btn"><span>Read it now</span></a></div></header><div class="block-text-and-media__wrapper align-left "><figure class="gatsby-image"><picture style="--ratio:1.4526315789473685"><img src="data:image/png;base64,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" class="gatsby-image__image css-0" style="object-fit:contain" width="760" height="1104" data-lqip="true"/><style data-emotion="css 1sec1qy">.css-1sec1qy{position:absolute;width:10px!important;height:10px!important;opacity:0;z-index:-10;pointer-events:none;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;user-select:none;}</style><img data-loading="true" src="https://cdn.sanity.io/images/b5rm9tf1/production/45996d11d7f45776a7b43235e5e003afac07e9cb-760x1104.png?w=1440&amp;h=2092&amp;q=75&amp;fit=max&amp;auto=format" srcSet="https://cdn.sanity.io/images/b5rm9tf1/production/45996d11d7f45776a7b43235e5e003afac07e9cb-760x1104.png?w=1440&amp;q=75&amp;fit=max&amp;auto=format&amp;dpr=0.5 720w,https://cdn.sanity.io/images/b5rm9tf1/production/45996d11d7f45776a7b43235e5e003afac07e9cb-760x1104.png?w=1440&amp;q=75&amp;fit=max&amp;auto=format&amp;dpr=2 760w" loading="lazy" class="gatsby-image__image css-1sec1qy" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px" width="760" height="1104"/></picture></figure></div></div><!-- slice-end id="textAndMedia-c873a71f61a8026f96aa777b0e3789a6-1" --></section><section id="block-content-133cbabe-cdf1-443f-9f68-158955bd0143" class="page-section"><!-- slice-start id="content-af8985953a9eab783c5b111b0a2b1400-1" --><div class="block-content "><div class="block-content__wrapper"><div class="rich-text "><h5>By the end of this book, you’ll be able to…</h5><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Articulate the benefits of user testing to clients and key stakeholders</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Identify functions and features that would benefit from user testing</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Secure and schedule your ideal test participants with ease</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Prepare all assets for user tests, including prototypes, scripts, and test outlines</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Set up for in-person and remote user tests, including all equipment and tech</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Facilitate valuable user tests with confidence</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Improvise and adapt mid-test to reveal unexpected (and often high-value) discoveries</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Analyze and prioritize your results and turn them into solutions</li></ul></div></div></div><!-- slice-end id="content-af8985953a9eab783c5b111b0a2b1400-1" --></section><section id="block-threeColumnSection-3d6dd752-f320-4bb6-815a-88f40d6a6c66" class="page-section"><!-- slice-start id="threeColumnSection-74d7adb751b0fd83000eef62c7c8a615-1" --><div class="block-three-columns-section"><header><div class="rich-text "><h5>Deliver insight-rich user tests, every time</h5></div></header><ul class="block-three-columns-section__columns"><li class="block-three-columns-section__columns__item" style="text-align:left"><figure class="gatsby-image block-three-columns-section__columns__item__icon"><picture style="--ratio:1"><img src="https://cdn.sanity.io/images/b5rm9tf1/production/fb44191adeb82ec967296a7db4c029242118564e-89x89.svg?q=75&amp;fit=max&amp;auto=format" class="gatsby-image__image" htmlWidth="89" htmlHeight="89" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px"/></picture></figure><h3 class="text-bold">Remote-friendly hacks</h3><div class="rich-text "><p class="text-normal">Sometimes in-person tests just aren’t possible. A few simple tweaks and reliable tools are all you need to facilitate remote-friendly user tests that deliver results.</p></div></li><li class="block-three-columns-section__columns__item" style="text-align:left"><figure class="gatsby-image block-three-columns-section__columns__item__icon"><picture style="--ratio:1.0113636363636365"><img src="https://cdn.sanity.io/images/b5rm9tf1/production/b346d0611c592a99f6ccf6ed0b86eaa406c18bf2-88x89.svg?q=75&amp;fit=max&amp;auto=format" class="gatsby-image__image" htmlWidth="88" htmlHeight="89" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px"/></picture></figure><h3 class="text-bold">Step-by-step action items</h3><div class="rich-text "><p class="text-normal">Don’t get hung up on what to do next. This book walks you through identifying what you’ll test all the way to distilling your learnings and prioritizing solutions.</p></div></li><li class="block-three-columns-section__columns__item" style="text-align:left"><figure class="gatsby-image block-three-columns-section__columns__item__icon"><picture style="--ratio:1.1125"><img src="https://cdn.sanity.io/images/b5rm9tf1/production/4a8e4d73e64918c1e7d378bdbcfd8f25b8f0a602-80x89.svg?q=75&amp;fit=max&amp;auto=format" class="gatsby-image__image" htmlWidth="80" htmlHeight="89" style="object-fit:contain" sizes="(max-width: 1440px) 100vw, 75vw, 50vw, 1440px"/></picture></figure><h3 class="text-bold">Approved templates</h3><div class="rich-text "><p class="text-normal">We’ve done this enough times to know what works. Save valuable with our collection of templates, including participant outreach email, test outline, and test script.</p></div></li></ul></div><!-- slice-end id="threeColumnSection-74d7adb751b0fd83000eef62c7c8a615-1" --></section><section id="block-multiSection-173d89f4-d49f-49e5-a127-e5140da71719" class="page-section"><!-- slice-start id="multiSection-b8670a2676ed70c5bf501ef0cfb84483-1" --><article class="block-multi-section "><div class="block-multi-section__wrapper"><div class="block-content "><div class="block-content__wrapper"><div class="rich-text "><h4>What you&#x27;ll find inside</h4></div></div></div><ol class="block-ordered-list"><li class="block-ordered-list__card block-ordered-list__card__item"><div><p class="block-ordered-list__card__item__index text-small" style="color:#5dcfc9">Start</p><div class="block-ordered-list__card__item__content"><h3 class="h6">Introduction</h3><div class="rich-text "><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Let&#x27;s go</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">What is user testing?</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Why should you conduct user testing</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Who should conduct user testing</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">When should you conduct user testing</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Is it worth the investment</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Our five step framework</li></ul></div></div></div></li><li class="block-ordered-list__card block-ordered-list__card__item"><div><p class="block-ordered-list__card__item__index text-small" style="color:#5dcfc9">Step 1</p><div class="block-ordered-list__card__item__content"><h3 class="h6">Define what you’re testing and why</h3><div class="rich-text "><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Decide what you are testing</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Decide what you want to understand</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Build out the foundations of your test</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Action Items</li></ul></div></div></div></li><li class="block-ordered-list__card block-ordered-list__card__item"><div><p class="block-ordered-list__card__item__index text-small" style="color:#5dcfc9">Step 2</p><div class="block-ordered-list__card__item__content"><h3 class="h6">Identify and schedule your test participants</h3><div class="rich-text "><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Determine your participant criteria</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Find your user test participants</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Schedule your tests</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Action Items</li></ul></div></div></div></li><li class="block-ordered-list__card block-ordered-list__card__item"><div><p class="block-ordered-list__card__item__index text-small" style="color:#5dcfc9">Step 3</p><div class="block-ordered-list__card__item__content"><h3 class="h6">Build your user test and script</h3><div class="rich-text "><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Make the experience as real as possible</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Set the stage with a realistic scenario</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Write your script</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Don&#x27;t forget the software usability scale</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Test the test</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Modify as you go</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Action Items</li></ul></div></div></div></li><li class="block-ordered-list__card block-ordered-list__card__item"><div><p class="block-ordered-list__card__item__index text-small" style="color:#5dcfc9">Step 4</p><div class="block-ordered-list__card__item__content"><h3 class="h6">Conduct your user test</h3><div class="rich-text "><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Set up your test</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Facilitate like a pro</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Action Items</li></ul></div></div></div></li><li class="block-ordered-list__card block-ordered-list__card__item"><div><p class="block-ordered-list__card__item__index text-small" style="color:#5dcfc9">Step 5</p><div class="block-ordered-list__card__item__content"><h3 class="h6">Analyze and prioritize your results</h3><div class="rich-text "><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Rewatch your videos</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Distill your learnings into solutions</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Let the results speak for themselves</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">How to prioritize solutions</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Celebrate and iterate</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Action Items</li></ul></div></div></div></li><li class="block-ordered-list__card block-ordered-list__card__item"><div><p class="block-ordered-list__card__item__index text-small" style="color:#5dcfc9">Step 6</p><div class="block-ordered-list__card__item__content"><h3 class="h6">Scale up your new user testing skills</h3><div class="rich-text "><ul class="text-normal"><li class="text-normal" style="list-style-type:disc;margin-left:2ch">How to scale up user testing</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Unmoderated user testing</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">UX surveys</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">Customer feedback software</li><li class="text-normal" style="list-style-type:disc;margin-left:2ch">The takeaways</li></ul></div></div></div></li></ol></div></article><!-- slice-end id="multiSection-b8670a2676ed70c5bf501ef0cfb84483-1" --></section><section id="block-contactCallout-cf28f39d-2482-4158-a24a-e0d9ff196aba" class="page-section"><!-- slice-start id="contactCallout-9d42162c94bfebd204b9ab0886df4487-1" --><div 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