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<!Doctype html> <html lang='en'> <head> <title>Mental Health Beer Campaigns : BrewDog and #IAMWHOLE</title> <link rel='canonical' href='https://www.trendhunter.com/trends/brewdog-and-iamwhole' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Mental Health Beer Campaigns BrewDog and #IAMWHOLE'/> <meta name='description' content='BrewDog and #IAMWHOLE - BrewDog and #IAMWHOLE have announced a new partnership to encourage consumers to speak out when they need help, get the support they need and help ...'/> <meta name='keywords' content='BrewDog and #IAMWHOLE, brewdog-and-iamwhole'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/495/brewdog-and-iamwhole.jpeg'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/495/brewdog-and-iamwhole.jpeg'/> <meta property='og:title' content='Mental Health Beer Campaigns' /> <meta property='og:description' content='BrewDog and #IAMWHOLE - BrewDog and #IAMWHOLE have announced a new partnership to encourage consumers to speak out when they need help, get the support they need and help ...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/brewdog-and-iamwhole'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/495/brewdog-and-iamwhole.jpeg'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/495/brewdog-and-iamwhole.jpeg' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/brewdog-and-iamwhole'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17399.1' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"BrewDog and #IAMWHOLE have announced a new partnership to encourage consumers to speak out when they need help, get the support they need and help to make more societal changes overall. The partnership will be promoted in January and will feature BrewDog promoting it via limited-edition packs of its Punk IPA Alcohol-Free beer that's perfect for enjoying in the new year. The campaign will be promoted through digital awareness activity and guerrilla-style out of home advertising to encourage consumers to think about why mental health is still a taboo topic. Head of Customer Marketing at BrewDog PLC Alex Dullard spoke on the BrewDog and #IAMWHOLE partnership saying, "January can be difficult for many and a time when we need to look after our mental and physical health. That’s why we are teaming up with #IAMWHOLE for the second year and this time we are promoting it on-pack."","datePublished":"2022-12-22T09:14:02Z","headline":"Mental Health Beer Campaigns","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2022-12-22T09:14:02Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/brewdog-and-iamwhole"},"author":{"@type":"Person","name":"Michael Hemsworth","url":"https:\/\/www.trendhunter.com\/Michael.Hemsworth"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/495\/brewdog-and-iamwhole.jpeg","width":800,"height":703}} </script> <style> :root{--btn-hover:#EA2027}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; transform:translateY(50%);background:rgba(255,255,255,0.7);padding:15px;width:calc(100% - 80px); margin:5px;left:5px;} 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class='tha__tgSec tha__tgSec--left' data-btn='tgback'> <div class='tha__tgSecLbl'> Previous<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='532797' href="/trends/tuned-in-to-mental-health"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Action-Oriented Mental Health Initiatives' src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532797/532797_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Action-Oriented Mental Health Initiatives</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='446641' href="/trends/clear-head"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Alcohol-Free Mental Health Beers' src='https://cdn.trendhunterstatic.com/phpthumbnails/446/446641/446641_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Alcohol-Free Mental Health Beers</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='463785' href="/trends/pringles-and-movember"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Men-Targeted Mental Health Campaigns' src='https://cdn.trendhunterstatic.com/phpthumbnails/463/463785/463785_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Men-Targeted Mental Health Campaigns</div> </a><a class='tha__tgLink ' data-is='468' data-pc='2' data-id='531012' href="/trends/spicy-cheese-chips"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Conversation Starter Crisps' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531012/531012_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Conversation Starter Crisps</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='494785' href="/trends/walkers-mental-health-awareness-campaign"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Holiday Mental Health Campaigns' src='https://cdn.trendhunterstatic.com/phpthumbnails/494/494785/494785_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Holiday Mental Health Campaigns</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Mental Health Beer Campaigns' class='gal__mainImage' data-btn='gallerynext' width=780 height=686 data-src='https://cdn.trendhunterstatic.com/thumbs/495/brewdog-and-iamwhole.jpeg' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/495/495253/495253_1_230.jpeg 230w, https://cdn.trendhunterstatic.com/phpthumbnails/495/495253/495253_1_300.jpeg 300w, https://cdn.trendhunterstatic.com/phpthumbnails/495/495253/495253_1_468.jpeg 468w, https://cdn.trendhunterstatic.com/phpthumbnails/495/495253/495253_1_600.jpeg 600w, https://cdn.trendhunterstatic.com/thumbs/495/brewdog-and-iamwhole.jpeg 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/495/brewdog-and-iamwhole.jpeg' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='532797' data-pn='1'> <img loading='lazy' alt='Action-Oriented Mental Health Initiatives Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/532/532797/532797_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='446641' data-pn='1'> <img loading='lazy' alt='Alcohol-Free Mental Health Beers Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/446/446641/446641_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='463785' data-pn='1'> <img loading='lazy' alt='Men-Targeted Mental Health Campaigns Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/463/463785/463785_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='531012' data-pn='1'> <img loading='lazy' alt='Conversation Starter Crisps Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531012/531012_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='531012' data-pn='2'> <img loading='lazy' alt='Conversation Starter Crisps Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531012/531012_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='494785' data-pn='1'> <img loading='lazy' alt='Holiday Mental Health Campaigns Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/494/494785/494785_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='545815' data-pn='1'> <img loading='lazy' alt='Sober October Campaigns Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545815/545815_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>18</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cDpcL1wvd3d3LnRyZW5kaHVudGVyLmNvbVwvdHJlbmRzXC9icmV3ZG9nLWFuZC1pYW13aG9sZSIsImFkIjoiY2xlYW50aGVza3ktYjMtMyJ9' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' loading='lazy' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>BrewDog and #IAMWHOLE Have Partnered to Support Overall Health</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/Michael.Hemsworth'>Michael Hemsworth</a> — December 22, 2022 — <a class='tha__bcLink tha__bcLink--category' href='/marketing'>Marketing</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://www.brewdog.com' class='tha__referenceLink' rel='nofollow noreferrer'>brewdog</a> & <a target='_blank' href='https://www.conveniencestore.co.uk/products/brewdog-promotes-positive-mental-health-with-new-campaign/674783.article' class='tha__referenceLink' rel='nofollow noreferrer'>conveniencestore</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Mental+Health+Beer+Campaigns+-+BrewDog+and+%23IAMWHOLE+Have+Partnered+to+Support+Overall+Health&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole&title=Mental+Health+Beer+Campaigns+-+BrewDog+and+%23IAMWHOLE+Have+Partnered+to+Support+Overall+Health","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Mental+Health+Beer+Campaigns+-+BrewDog+and+%23IAMWHOLE+Have+Partnered+to+Support+Overall+Health","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>BrewDog and #IAMWHOLE have announced a new partnership to encourage consumers to speak out when they need help, get the support they need and help to make more societal changes overall. The partnership will be promoted in January and will feature BrewDog promoting it via limited-edition packs of its Punk IPA Alcohol-Free beer that's perfect for enjoying in the new year. The campaign will be promoted through digital awareness activity and guerrilla-style out of home advertising to encourage consumers to think about why mental health is still a taboo topic.<br /> <br /> Head of Customer Marketing at BrewDog PLC Alex Dullard spoke on the BrewDog and #IAMWHOLE partnership saying, "January can be difficult for many and a time when we need to look after our mental and physical health. That’s why we are teaming up with #IAMWHOLE for the second year and this time we are promoting it on-pack."</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Awareness Campaigns - </b>Companies are increasingly embracing campaigns that promote mental health awareness and destigmatization, offering new opportunities for partnerships and initiatives.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Alcohol-free Beverage Boom - </b>The growth in demand for alcohol-free beverages is creating opportunities for brands to innovate and develop new product offerings that cater to health-conscious consumers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cause-related Marketing - </b>Businesses are leveraging cause-related marketing to foster deeper connections with their target audience, leading to an increased demand for well-integrated social impact campaigns.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Services - </b>The mental health industry is experiencing a surge in demand for services and innovative solutions, opening up opportunities for the development of new mental health resources and support tools.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Alcohol-free Beverages - </b>The growing popularity of alcohol-free drinks is driving growth and innovation within the beverage industry, providing opportunities for businesses to expand their product lines and reach new markets.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cause-based Advertising - </b>As businesses increasingly engage in cause-driven marketing initiatives, there is a growing need for creative and impactful advertising services that effectively communicate brand values and support social causes.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.3</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'></div></div></div><div class='tha__scoreLine'><div 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src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461467/461467_1_230c.jpeg' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Beverage Trends in October</div> <div class='thar__title2'>From Keto-Friendly Coffee Kits to Zero Sugar Energy Drinks</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:71%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:29%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"495253":{"cn":"Marketing","cu":"marketing","t1":"Mental Health Beer Campaigns","pc":"1","ab":"<h2 class='tha__title2'>BrewDog and #IAMWHOLE Have Partnered to Support Overall Health<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 December 22, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.brewdog.com' class='tha__referenceLink' rel='nofollow noreferrer'>brewdog<\/a> & <a target='_blank' href='https:\/\/www.conveniencestore.co.uk\/products\/brewdog-promotes-positive-mental-health-with-new-campaign\/674783.article' class='tha__referenceLink' rel='nofollow noreferrer'>conveniencestore<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Mental+Health+Beer+Campaigns+-+BrewDog+and+%23IAMWHOLE+Have+Partnered+to+Support+Overall+Health&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole&title=Mental+Health+Beer+Campaigns+-+BrewDog+and+%23IAMWHOLE+Have+Partnered+to+Support+Overall+Health\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fbrewdog-and-iamwhole&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Mental+Health+Beer+Campaigns+-+BrewDog+and+%23IAMWHOLE+Have+Partnered+to+Support+Overall+Health\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>BrewDog and #IAMWHOLE have announced a new partnership to encourage consumers to speak out when they need help, get the support they need and help to make more societal changes overall. The partnership will be promoted in January and will feature BrewDog promoting it via limited-edition packs of its Punk IPA Alcohol-Free beer that's perfect for enjoying in the new year. The campaign will be promoted through digital awareness activity and guerrilla-style out of home advertising to encourage consumers to think about why mental health is still a taboo topic.<br \/>\n<br \/>\nHead of Customer Marketing at BrewDog PLC Alex Dullard spoke on the BrewDog and #IAMWHOLE partnership saying, \"January can be difficult for many and a time when we need to look after our mental and physical health. That\u2019s why we are teaming up with #IAMWHOLE for the second year and this time we are promoting it on-pack.\"<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Awareness Campaigns - <\/b>Companies are increasingly embracing campaigns that promote mental health awareness and destigmatization, offering new opportunities for partnerships and initiatives.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Alcohol-free Beverage Boom - <\/b>The growth in demand for alcohol-free beverages is creating opportunities for brands to innovate and develop new product offerings that cater to health-conscious consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cause-related Marketing - <\/b>Businesses are leveraging cause-related marketing to foster deeper connections with their target audience, leading to an increased demand for well-integrated social impact campaigns.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Services - <\/b>The mental health industry is experiencing a surge in demand for services and innovative solutions, opening up opportunities for the development of new mental health resources and support tools.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Alcohol-free Beverages - <\/b>The growing popularity of alcohol-free drinks is driving growth and innovation within the beverage industry, providing opportunities for businesses to expand their product lines and reach new markets.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cause-based Advertising - <\/b>As businesses increasingly engage in cause-driven marketing initiatives, there is a growing need for creative and impactful advertising services that effectively communicate brand values and support social causes.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:27%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:73%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='495253'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:33%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:67%;'><\/div><\/div>","u":"\/trends\/brewdog-and-iamwhole","t":"Mental Health Beer Campaigns : BrewDog and #IAMWHOLE"},"532797":{"cn":"Lifestyle","cu":"lifestyle","t1":"Action-Oriented Mental Health Initiatives","pc":"1","ab":"<h2 class='tha__title2'>TUNED IN To Mental Health Boosts Support & Curbs Stigma<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 30, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.kitna.beer\/pages\/tuned-in-to-mental-health' class='tha__referenceLink' rel='nofollow noreferrer'>kitna.beer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftuned-in-to-mental-health\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Action-Oriented+Mental+Health+Initiatives+-+TUNED+IN+To+Mental+Health+Boosts+Support+%26+Curbs+Stigma&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftuned-in-to-mental-health\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftuned-in-to-mental-health&title=Action-Oriented+Mental+Health+Initiatives+-+TUNED+IN+To+Mental+Health+Boosts+Support+%26+Curbs+Stigma\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Ftuned-in-to-mental-health&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Action-Oriented+Mental+Health+Initiatives+-+TUNED+IN+To+Mental+Health+Boosts+Support+%26+Curbs+Stigma\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>May marks the start of Mental Health Awareness Month and craft-brewed non-alcoholic beer brand Kit NA Brewing is introducing a new TUNED IN To Mental Health initiative in support of it. This program brings awareness to mental health issues and destigmatizes them in collaboration with Kit's mental health organization partner, Sound Mind Live. <br \/>\n <br \/>\nKit NA Brewing is inviting its community to take action and support mental health initiatives by donating. People who donate from $15 to $50 and beyond can claim exclusive items such as Kit NA's Tuned In to Mental Health bracelets and t-shirts for their contributions. <br \/>\n <br \/>\nOnline, Kit NA Brewing created a mental health resource hub, plus a Spotify playlist that encourages mindfulness and self-care.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Awareness Initiatives - <\/b>Opportunities for brands to support mental health awareness and destigmatization through creative partnerships and community engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Community-driven Mental Health Support - <\/b>Embracing community involvement and donation mechanisms to amplify support for mental health initiatives and resources.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Mental Health Platforms - <\/b>Innovative digital strategies, such as online resource hubs and curated playlists, to promote mindfulness and self-care in mental health advocacy.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Craft Beer Industry - <\/b>Exploring opportunities for craft breweries to align with mental health causes and engage consumers in meaningful initiatives.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mental Health Organizations - <\/b>Collaborating with brands to create impactful programs that raise awareness, normalize conversations, and provide tangible support for mental health.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce and Wellness Sector - <\/b>Integration of mental health resources and support platforms into e-commerce channels to promote holistic wellness and community engagement.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:59%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:41%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__female demo__genderBox demo__genderBox--on'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='532797'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:49%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:51%;'><\/div><\/div>","u":"\/trends\/tuned-in-to-mental-health","t":"Action-Oriented Mental Health Initiatives : TUNED IN To Mental Health "},"446641":{"cn":"Lifestyle","cu":"lifestyle","t1":"Alcohol-Free Mental Health Beers","pc":"1","ab":"<h2 class='tha__title2'>Bristol Beer Factory and Talk Club Created 'Clear Head'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 February 9, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.bristolbeerfactory.co.uk\/products\/clear-head-12-pack' class='tha__referenceLink' rel='nofollow noreferrer'>bristolbeerfactory<\/a> & <a target='_blank' href='https:\/\/www.beveragedaily.com\/Article\/2021\/01\/13\/New-product-launches-in-the-low-to-no-alcohol-category' class='tha__referenceLink' rel='nofollow noreferrer'>beveragedaily<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fclear-head\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Alcohol-Free+Mental+Health+Beers+-+Bristol+Beer+Factory+and+Talk+Club+Created+%27Clear+Head%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fclear-head\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fclear-head&title=Alcohol-Free+Mental+Health+Beers+-+Bristol+Beer+Factory+and+Talk+Club+Created+%27Clear+Head%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fclear-head&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Alcohol-Free+Mental+Health+Beers+-+Bristol+Beer+Factory+and+Talk+Club+Created+%27Clear+Head%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Clear Head is the name of the first alcohol-free beer by Bristol Beer Factory and it was created in collaboration with Talk Club, the mental health talking club for men. Clear Head, which comes in at 0.5% ABV, takes the form of a pale-colored beer with notes of sharp citrus, apple and stone fruits, plus two top US hops: Citra and Mosaic. Thanks to added lactose, Clear Head beer is said to have a \"subtle smooth creamy sweetness.\"<br \/>\n <br \/>\n5% from every bottle or pint sold will go towards supporting Talk Club and its mission to support mental fitness in men. For now, the product can be found in bottles through the UK brewery and when it comes time for venues to open again, it will be available in other formats.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcohol-free Beer - <\/b>Creating alcohol-free beer can be a disruptive innovation that caters to a growing market of health-conscious consumers and those who want to enjoy beer without the negative effects of alcohol.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mental Health Support - <\/b>Partnering with mental health organizations and raising awareness for mental health through products can be a disruptive innovation in promoting mental wellness and support.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Conscious Consumption - <\/b>Promoting conscious consumption through products that support a cause can be a disruptive innovation in attracting consumers who want to contribute to a greater social good.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Brewing - <\/b>Brewing companies can innovate their products by creating alcohol-free versions to cater to a growing market of consumers looking for healthier options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mental Health - <\/b>Partnering with mental health organizations to raise awareness and support mental health through products can be a disruptive innovation in the mental health industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Cause - <\/b>Incorporating social causes into product offerings can be a disruptive innovation for companies in various industries to attract consumers who want to contribute to a greater social good.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:64%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:36%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:13%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:87%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span style='background-color:#000000' class='demo__male demo__genderBox demo__genderBox--on'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='446641'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:54%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:46%;'><\/div><\/div>","u":"\/trends\/clear-head","t":"Alcohol-Free Mental Health Beers : clear head"},"463785":{"cn":"Marketing","cu":"marketing","t1":"Men-Targeted Mental Health Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Pringles and Movember Have Partnered for a New Campaign<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 November 2, 2021 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.pringles.com\/uk\/home.html' class='tha__referenceLink' rel='nofollow noreferrer'>pringles<\/a> & <a target='_blank' href='https:\/\/www.talkingretail.com\/products-news\/crisps-snacks\/pringles-encourages-mental-health-chats-with-city-artwork-01-11-2021\/' class='tha__referenceLink' rel='nofollow noreferrer'>talkingretail<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpringles-and-movember\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Men-Targeted+Mental+Health+Campaigns+-+Pringles+and+Movember+Have+Partnered+for+a+New+Campaign&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpringles-and-movember\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpringles-and-movember&title=Men-Targeted+Mental+Health+Campaigns+-+Pringles+and+Movember+Have+Partnered+for+a+New+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpringles-and-movember&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Men-Targeted+Mental+Health+Campaigns+-+Pringles+and+Movember+Have+Partnered+for+a+New+Campaign\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Pringles and Movember have partnered on a new mental health campaign in the UK to encourage more dialogue between male consumers and their male friends. <br \/>\n<br \/>\nThe campaign consists of more than 75 art pieces installed across various areas of London that encourage men to talk honestly with those close to their about their mental health. The campaign was created following research that showed 47% of male consumers don't know how to start a mental health-focused conversation with a male friend. Additionally, the research also found 63% of men admitted that barriers like not knowing the right questions to ask would hold them back from talking honestly about mental health with a friend.<br \/>\n<br \/>\nThe Pringles and Movember campaign has been set up in high-foot traffic areas in London to maximize reach.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Men's Mental Health Conversations - <\/b>Opportunity for mental health startups to create male-centered platforms or apps for therapy sessions and peer support groups.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Art-based Mental Health Campaigns - <\/b>Opportunity for brands to team up with artists to create mental health awareness campaigns to increase public engagement and curiosity about mental health concerns.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Mental Health Awareness Installations - <\/b>Opportunity for public spaces, such as airports, libraries, and schools, to showcase art installations that promote mental health awareness and encourage more conversation among men about their mental health.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health - <\/b>Mental health providers can create more male-centered mental health campaigns that foster honest dialogue and offer confidential services for men struggling with mental health issues.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Art - <\/b>Art production agencies can team up with mental health organizations to create impactful art installations that promote mental health awareness and encourage constructive dialogue among men.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Advertising - <\/b>Advertising agencies can work with mental health organizations to create more male-centered campaigns that resonate with men and promote mental health awareness and conversations.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:65%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:35%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:16%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:84%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='463785'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:55%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:45%;'><\/div><\/div>","u":"\/trends\/pringles-and-movember","t":"Men-Targeted Mental Health Campaigns : Pringles and Movember"},"531012":{"cn":"Lifestyle","cu":"lifestyle","t1":"Conversation Starter Crisps","pc":"2","ab":"<h2 class='tha__title2'>Beavertown's Spicy Cheese Chips Support Talking About Mental Health<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 April 12, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.thecalmzone.net\/beavertown-x-calm-we-are-not-alone' class='tha__referenceLink' rel='nofollow noreferrer'>thecalmzone.net<\/a> & <a target='_blank' href='https:\/\/www.famouscampaigns.com\/2024\/04\/beavertown-calms-latest-campaign-encourages-us-to-open-up-over-a-packet-of-crisps\/?utm_source=feedly&utm_medium=rss&utm_campaign=beavertown-calms-latest-campaign-encourages-us-to-open-up-over-a-packet-of-crisps' class='tha__referenceLink' rel='nofollow noreferrer'>famouscampaigns<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fspicy-cheese-chips\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Conversation+Starter+Crisps+-+Beavertown%27s+Spicy+Cheese+Chips+Support+Talking+About+Mental+Health&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fspicy-cheese-chips\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fspicy-cheese-chips&title=Conversation+Starter+Crisps+-+Beavertown%27s+Spicy+Cheese+Chips+Support+Talking+About+Mental+Health\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fspicy-cheese-chips&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Conversation+Starter+Crisps+-+Beavertown%27s+Spicy+Cheese+Chips+Support+Talking+About+Mental+Health\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>There are countless spicy cheese chips on the market for snacking and sharing but the Cheese & Jalapeno crisps by Beavertown Brewery include conversation starters by Campaign Against Living Miserably (CALM) to encourage people to confide in one another. Research from Beavertown says that more than half of UK adults have pretended to be \"okay\" to avoid talking about their mental health and 46% of 18 to 44-year-olds say that they would have no idea how to start a conversation with a friend about their mental well-being.<br \/>\n <br \/>\nThe campaign from the brewery and the mental health charity recognizes that pubs are places that people frequent to get together and chat, yet there's an opportunity for people to connect on a deeper level with honest conversations.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental-health Awareness Snacks - <\/b>Incorporating mental health conversation starters on snack packaging to promote dialogue and support among consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Community Engagement Campaigns - <\/b>Utilizing branded products to spark meaningful conversations and connections within communities to address social issues.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Impact Marketing Initiatives - <\/b>Implementing purpose-driven marketing strategies to raise awareness and encourage open discussions about important societal topics.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage - <\/b>Exploring the integration of mental health advocacy into food and beverage products to foster supportive environments and discussions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mental Health and Wellness - <\/b>Leveraging partnerships between brands and mental health organizations to promote mental well-being through innovative product collaborations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising - <\/b>Creating impactful marketing campaigns that go beyond traditional messaging to drive social change and increase awareness of mental health issues.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:93%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:7%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:57%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:43%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='531012'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:81%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:19%;'><\/div><\/div>","u":"\/trends\/spicy-cheese-chips","t":"Conversation Starter Crisps : spicy cheese chips"},"494785":{"cn":"Marketing","cu":"marketing","t1":"Holiday Mental Health Campaigns","pc":"1","ab":"<h2 class='tha__title2'>This Walkers Mental Health Awareness Campaign is Honest<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 December 16, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.walkers.co.uk' class='tha__referenceLink' rel='nofollow noreferrer'>walkers<\/a> & <a target='_blank' href='https:\/\/www.conveniencestore.co.uk\/products\/walkers-reaches-out-with-mental-health-awareness-campaign-for-christmas\/674524.article' class='tha__referenceLink' rel='nofollow noreferrer'>conveniencestore<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwalkers-mental-health-awareness-campaign\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Holiday+Mental+Health+Campaigns+-+This+Walkers+Mental+Health+Awareness+Campaign+is+Honest&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwalkers-mental-health-awareness-campaign\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwalkers-mental-health-awareness-campaign&title=Holiday+Mental+Health+Campaigns+-+This+Walkers+Mental+Health+Awareness+Campaign+is+Honest\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fwalkers-mental-health-awareness-campaign&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Holiday+Mental+Health+Campaigns+-+This+Walkers+Mental+Health+Awareness+Campaign+is+Honest\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>This new Walkers mental health awareness campaign has been launched in the UK ahead of the busy holiday season to encourage consumers to be more honest about their feelings this time of year. The campaign follows research that revealed more than half of consumers (51%) feel added pressure during the holidays to pretend that they're doing okay. The brand has launched the campaign with the voiceover help of Roman Kemp and and has announced it has donated \u00a32 million over the course of 2021 and 2022 towards programs that support mental health.<br \/>\n<br \/>\nMarketing Manager Philippa Pennington spoke on the Walkers mental health awareness campaign saying, \"The message of our Christmas campaign \u2013 that it can help to talk about your feelings \u2013 is so important and we hope to be able to encourage people to talk a little more this festive season.\"<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Mental Health Awareness Campaigns - <\/b>Opportunity to create more honest campaigns to decrease stigma and encourage conversations around mental health.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Holiday Stress Support Services - <\/b>Opportunity to offer mental health support services during the holiday season, when people feel additional stress and pressure.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Corporate Social Responsibility Towards Mental Health - <\/b>Opportunity for companies to invest in mental health programs and initiatives to support their employees and consumers during the holiday season and beyond.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food and Beverage - <\/b>Opportunity to create more authentic and meaningful campaigns around holidays that support mental health and offer stress-relieving alternatives or promotions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Healthcare Services - <\/b>Opportunity to offer additional support services to people who struggle with mental health during the holiday season.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Retail - <\/b>Opportunity to support mental health by creating mental health promotions and campaigns that raise mental health awareness and provide support.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:32%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:68%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:26%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:74%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:27%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:73%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='494785'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:28%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:72%;'><\/div><\/div>","u":"\/trends\/walkers-mental-health-awareness-campaign","t":"Holiday Mental Health Campaigns : Walkers mental health awareness campaign"},"545815":{"cn":"Lifestyle","cu":"lifestyle","t1":"Sober October Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Kit NA Brewing Launched 'Under Your Own Influence Sober October'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 September 16, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/app.viralsweep.com\/sweeps\/full\/3eef15-186855?framed=1' class='tha__referenceLink' rel='nofollow noreferrer'>app.viralsweep<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsober-october-campaign\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Sober+October+Campaigns+-+Kit+NA+Brewing+Launched+%27Under+Your+Own+Influence+Sober+October%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsober-october-campaign\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsober-october-campaign&title=Sober+October+Campaigns+-+Kit+NA+Brewing+Launched+%27Under+Your+Own+Influence+Sober+October%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fsober-october-campaign&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Sober+October+Campaigns+-+Kit+NA+Brewing+Launched+%27Under+Your+Own+Influence+Sober+October%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>A quarter of Americans participated in 'Dry January' in 2024 and for October, non-alcoholic craft beer brand Kit NA Brewing launched a new campaign, 'Under Your Own Influence Sober October.' According to Jayme Brown, Director of Marketing at Kit NA Brewing, \"Our Sober October campaign is all about encouraging people to take a mindful break from alcohol and focus on personal growth in a way that's both enjoyable and rewarding.\"<br \/>\n<br \/>\nThe idea of committing to a dry month sometimes deters drinkers who believe they'll have to compromise their personal preferences and forgo social opportunities, but this Sober-October campaign proves otherwise. <br \/>\n <br \/>\nKit NA Brewing is also offering consumers the chance to win an October giveaway that inspires resting, recharging, and resetting with a 'Yeti Roadie 32 Wheeled Cooler' filled with Kit NA's award-winning non-alcoholic beers.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Wellness Challenges - <\/b>Campaigns like 'Sober October' highlight the growing trend of wellness challenges, encouraging consumers to adopt healthier lifestyles through structured short-term commitments.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Non-alcoholic Beverages - <\/b>The surge of non-alcoholic craft beers during initiatives like Sober October underscores the consumer shift toward healthier beverage options without sacrificing social experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Mindful Drinking - <\/b>Marketing strategies promoting mindful drinking, as seen with Kit NA Brewing\u2019s campaign, reflect a broader movement towards conscious consumption and mental well-being.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Alcohol-free Beverage Industry - <\/b>The increasing popularity of Sober October creates significant opportunities for the alcohol-free beverage industry to innovate and attract health-conscious consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Health and Wellness Industry - <\/b>As more campaigns focus on alcohol-free months, the health and wellness industry can expand its offerings to support consumers in their pursuit of healthier lifestyles.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing and Advertising Industry - <\/b>Innovative campaigns like 'Under Your Own Influence Sober October' present new marketing and advertising strategies centered around health-conscious and lifestyle-driven narratives.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:97%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:3%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:94%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:6%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='545815'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:89%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:11%;'><\/div><\/div>","u":"\/trends\/sober-october-campaign","t":"Sober October Campaigns : sober october"},"479251":{"cn":"Marketing","cu":"marketing","t1":"Mental Health Awareness Campaigns","pc":"1","ab":"<h2 class='tha__title2'>ITV and Uncommon Recently Released a Campaign for Mental Health<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Bryce3'>Bryce Mason<\/a> \u2014 May 25, 2022 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.thedrum.com\/creative-works\/project\/uncommon-itv-britain-get-talking-3' class='tha__referenceLink' rel='nofollow noreferrer'>thedrum<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fitv\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Mental+Health+Awareness+Campaigns+-+ITV+and+Uncommon+Recently+Released+a+Campaign+for+Mental+Health&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fitv\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fitv&title=Mental+Health+Awareness+Campaigns+-+ITV+and+Uncommon+Recently+Released+a+Campaign+for+Mental+Health\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fitv&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Mental+Health+Awareness+Campaigns+-+ITV+and+Uncommon+Recently+Released+a+Campaign+for+Mental+Health\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>For Mental Health Awareness Week, ITV has joined forces with Uncommon. The partnership brings light to the impact loneliness can have on us. The project is named 'Britain Get Talking' and includes notable figures, Philip Schofield and Laura Whitmore. Together the two share how important it is to reach out to family and friends who might be struggling. It is important to note that suffering people are often the best at hiding their pain.<br \/>\n<br \/>\nIn the commercial, there are QR codes on windows and bus stations. When scanned, these QR codes play voice notes that tell you about the importance of being there for others. The message is that you don't have to physically be there to be supportive; a simple voice note can make all the difference in today's world. The commercial emphasizes that a second of your time can brighten someone's day and even save a life.<br \/>\n<br \/>\nImage Credit: ITV<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Digital Mental Health Support - <\/b>There is an opportunity to explore the creation of mobile applications to provide real-time support to people with mental health conditions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Social Media Campaigns for Mental Health Awareness - <\/b>There is a need to utilize social media platforms to raise awareness about mental health and encourage people to seek help.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Corporate Mental Health Programs - <\/b>There are opportunities for companies to create programs and initiatives to support the mental health of their employees.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Technology - <\/b>Technological advancements can be leveraged to develop solutions for people with mental health conditions, such as mobile apps for real-time support.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Marketing and Advertising - <\/b>Companies can use their marketing and advertising resources to create social media campaigns that raise awareness about mental health and reduce the stigma surrounding it.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Human Resource Management - <\/b>Companies need to prioritize the mental health of their employees and create programs and initiatives to support them.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:20%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:80%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='479251'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:48%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:52%;'><\/div><\/div>","u":"\/trends\/itv","t":"Mental Health Awareness Campaigns : ITV"},"540395":{"cn":"Marketing","cu":"marketing","t1":"Non-Alcoholic Craft Beer Initiatives","pc":"1","ab":"<h2 class='tha__title2'>Kit NA Brewing Launches Have a Kit, Share a Kit<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 July 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.fooddive.com\/press-release\/20240628-kit-na-brewing-launches-program-to-encourage-connection-and-share-the-joy-o\/' class='tha__referenceLink' rel='nofollow noreferrer'>fooddive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnonalcoholic-craft-beers\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Non-Alcoholic+Craft+Beer+Initiatives+-+Kit+NA+Brewing+Launches+Have+a+Kit%2C+Share+a+Kit&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnonalcoholic-craft-beers\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnonalcoholic-craft-beers&title=Non-Alcoholic+Craft+Beer+Initiatives+-+Kit+NA+Brewing+Launches+Have+a+Kit%2C+Share+a+Kit\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnonalcoholic-craft-beers&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Non-Alcoholic+Craft+Beer+Initiatives+-+Kit+NA+Brewing+Launches+Have+a+Kit%2C+Share+a+Kit\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Kit NA Brewing has launched a compelling summer initiative dubbed 'Have A Kit, Share A Kit,' which was designed to foster connections and celebrate the enjoyment of non-alcoholic craft beer. This program invites consumers to purchase a six-pack or a 12-pack of Kit NA Brewing\u2019s non-alcoholic Blonde, Wheat, or Hazy IPA beer and receive an additional pack to share with friends and family at no extra cost throughout July and August. <br \/>\n<br \/>\nThe Have A Kit, Share A Kit initiative encourages individuals who appreciate non-alcoholic craft beers to savor summer moments without compromise. Implemented through digital campaigns, loyalty programs, and e-commerce platforms, the Kit NA's Have A Kit, Share A Kit campaign positions the brand as a leader in offering high-quality non-alcoholic beverages that appeal to both beer enthusiasts and those seeking inclusive social experiences.<br \/>\n<br \/>\nImage Credit: Kit NA<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Non-alcoholic Beverage Pairing - <\/b>Innovative beverage companies are creating pairings to enhance social experiences, promoting inclusivity and healthier lifestyle choices.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Loyalty Programs for Non-alcoholic Beverages - <\/b>Brands are increasingly leveraging loyalty programs to foster customer retention and encourage the discovery of new non-alcoholic options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Campaign Effectiveness - <\/b>Utilizing digital campaigns allows beverage companies to reach wider audiences and create personalized consumer engagement strategies.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Non-alcoholic Beverages - <\/b>The non-alcoholic beverage sector is blending craft traditions with new tastes to attract health-conscious and diverse consumer groups.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>E-commerce platforms provide innovative ways for beverage companies to offer unique promotions and seamless purchasing experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Digital marketing strategies are key for consumer brands looking to build community engagement and drive awareness for new product lines.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:48%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:52%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:47%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:53%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='540395'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:54%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:46%;'><\/div><\/div>","u":"\/trends\/nonalcoholic-craft-beers","t":"Non-Alcoholic Craft Beer Initiatives : non-alcoholic craft beer"},"509560":{"cn":"Lifestyle","cu":"lifestyle","t1":"Low-Calorie Non-Alcoholic Brews","pc":"8","ab":"<h2 class='tha__title2'>Partake Brewing's Alternative Brews Challenge Industry Norkms<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 July 4, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/marketing'>Marketing<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/drinkpartake.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>drinkpartake<\/a> & <a target='_blank' href='https:\/\/thedieline.com\/blog\/2023\/7\/3\/partakes-new-and-improved-can-design-speaks-to-a-new-generation-of-sober-curious-drinkers' class='tha__referenceLink' rel='nofollow noreferrer'>thedieline<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpartake-brewing\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Low-Calorie+Non-Alcoholic+Brews+-+Partake+Brewing%27s+Alternative+Brews+Challenge+Industry+Norkms&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpartake-brewing\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpartake-brewing&title=Low-Calorie+Non-Alcoholic+Brews+-+Partake+Brewing%27s+Alternative+Brews+Challenge+Industry+Norkms\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpartake-brewing&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F495%2Fbrewdog-and-iamwhole.jpeg&description=Low-Calorie+Non-Alcoholic+Brews+-+Partake+Brewing%27s+Alternative+Brews+Challenge+Industry+Norkms\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Partake Brewing is one low-calorie, non-alcoholic craft beer brand that proves consumers don't have to compromise when it comes to flavor or choice. With flavorful options like Peach Gose and Hazy IPA, non-drinkers and sober-curious consumers can enjoy refreshing social experiences that don't hinge on alcohol. <br \/>\n <br \/>\nThe rise of the sober-curious movement can be attributed to a growing awareness of the negative health effects of excessive alcohol consumption and the desire for a more balanced lifestyle. Additionally, the availability of full-flavor non-alcoholic alternatives like these ones speak to consumers' openness to more mindful, balanced drinking experiences. <br \/>\n <br \/>\nPartake Brewing's newly refreshed look was crafted to appeal to a specific type of consumer. \"We wanted to establish that we were speaking to and connecting with a Renaissance person with many layers, interests, and hobbies,\" said Danielle McWaters, founding partner and creative director of Designsake.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Rise of Sober-curious Movement - <\/b>Opportunity to capitalize on the growing demand for low-alcohol or alcohol-free beverage options that still offer flavor and choice.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mindful, Balanced Drinking Experiences - <\/b>Potential to create innovative non-alcoholic beverages that cater to consumers seeking more mindful and balanced social experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Crafting Specific Consumer Appeal - <\/b>Chance to target a specific type of consumer by creating brand experiences that resonate with their interests and lifestyle.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Craft Beer Industry - <\/b>Opportunity for craft breweries to expand their offerings and capture the growing market of health-conscious consumers seeking low-alcohol or alcohol-free options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Beverage Industry - <\/b>Potential for beverage companies to develop and market innovative non-alcoholic alternatives that cater to the rise of the sober-curious movement and changing consumer preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Design Industry - <\/b>Opportunity for design agencies and professionals to create branding and packaging solutions that effectively communicate the values and lifestyle of specific consumer segments.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:20%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:80%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:36%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:64%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='509560'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:48%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:52%;'><\/div><\/div>","u":"\/trends\/partake-brewing","t":"Low-Calorie Non-Alcoholic Brews : Partake Brewing"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 directly'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2025 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17399.1' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17399.1' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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