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href="http://web.archive.org/web/20100102013503/http://technorati.com/business/article/social-media-marketing-a-necessary-evil/"><img src="http://web.archive.org/web/20100102013503im_/http://static.technorati.com/promo/2499/social-bookmark1.jpg" class="inset" width="200" height="150"/></a> <h3><a href="http://web.archive.org/web/20100102013503/http://technorati.com/business/article/social-media-marketing-a-necessary-evil/">Social Media Marketing: A Necessary Evil?</a></h3> <p> <span class="bold"> by <a href="/web/20100102013503/http://technorati.com/people/jweishaar/">Julie Weishaar</a> </span> &mdash; Julie Weishaar takes a look at the pros and cons of social media marketing and how it can help the small business owner grow his or her business and drive conversions. </p> <!-- <div class="floatright"> <span class="xsmall-copy"> in <a href="#" >Advertising <img src="http://scm-l3.technorati.com/images/trussite/icon/double-arrow.png?1262393366" width="13" height="13" alt="Advertising" /> </a> </span> </div> --> <a href="http://web.archive.org/web/20100102013503/http://technorati.com/business/article/social-media-marketing-a-necessary-evil/" class="bold">Read the entire article</a> </div> <div id="botd-all"> <div id="botd-current" class="botd"> <a href="http://web.archive.org/web/20100102013503/http://technorati.com/blogs/www.nakedcapitalism.com"><img class="inset" src="http://web.archive.org/web/20100102013503im_/http://static.technorati.com/promo/857/nakedcapitalism.jpg" width="60" height="60" alt="Naked Capitalism"/></a> <h4 class="bold">Featured Blog</h4> <a href="http://web.archive.org/web/20100102013503/http://technorati.com/blogs/www.nakedcapitalism.com">Naked Capitalism</a> </div> <div class="subfeatured-promos "> <a class="thumbnail" href="http://web.archive.org/web/20100102013503/http://technorati.com/business/article/keeping-your-momentum-during-a-job/"><img width="60" height="60" src="http://web.archive.org/web/20100102013503im_/http://static.technorati.com/promo/2205/classifieds.jpg" class="inset" alt="Classifieds"/></a> <a title="Keeping Your Job Search Momentum" rel="nofollow" href="http://web.archive.org/web/20100102013503/http://technorati.com/business/article/keeping-your-momentum-during-a-job/">Keeping Your Job Search Momentum</a><br/> <div class="small-copy alignbottom"> by <a href="/web/20100102013503/http://technorati.com/people/kchatman77">Kenrick Chatman</a> </div> </div> <div class="subfeatured-promos last"> <a class="thumbnail" href="http://web.archive.org/web/20100102013503/http://technorati.com/business/article/beijing-automotive-buys-saab-technology-from/"><img width="60" height="60" src="http://web.archive.org/web/20100102013503im_/http://static.technorati.com/promo/2183/saab.jpg" class="inset" alt="Saab"/></a> <a title="BAIC Buys Saab Tech from GM" rel="nofollow" href="http://web.archive.org/web/20100102013503/http://technorati.com/business/article/beijing-automotive-buys-saab-technology-from/">BAIC Buys Saab Tech from GM</a><br/> <div class="small-copy alignbottom"> by <a href="/web/20100102013503/http://technorati.com/people/killfive/">Jessica Bosari</a> </div> </div> <div class="clear"></div> </div> </div> </div> <div id="hottest-blog-items" class="round-rect"> <div class="inner"> <h2>Hottest Advertising Blog Posts</h2> <ul class="post-list"> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102013503/http://soupsoup.tumblr.com/post/311424417">Truth in advertising.</a></h3><br/> <a href="/web/20100102013503/http://technorati.com/blogs/soupsoup.tumblr.com"><strong>Soup | Anthony De Rosa</strong></a> &mdash; <img src="/web/20100102013503im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 689<br/> Truth in advertising. [IMG: http://17.media.tumblr.com/tumblr_kvkvysBv9t1qz6z0no1_500.png] <div> 8 hours ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102013503/http://1nation.eu/post/311408764">The truth in advertising(via pic100)</a></h3><br/> <a href="/web/20100102013503/http://technorati.com/blogs/1nation.eu"><strong>This is 1 Nation</strong></a> &mdash; <img src="/web/20100102013503im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 593<br/> The truth in advertising (via pic100) <div> 8 hours ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102013503/http://www.dotweekly.com/2010/01/01/advertising-fail-newisconsinbpg-com-revisited/">Advertising Fail: NeWisconsinBPG.com Revisited</a></h3><br/> <a href="/web/20100102013503/http://technorati.com/blogs/dotweekly.com"><strong>DotWeekly.com Domain Name Blog</strong></a> &mdash; <img src="/web/20100102013503im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 429<br/> Back in September of 2009 I had wrote about not only the domain name NeWisconsinBPG.com being "ugly" but the advertising company behind the TV ad had let the domain expire but was still running the domain name in TV ads.Last night I just happened to see this same TV ad run again (I have seen [...] <div> 9 hours ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102013503/http://www.bellasugar.com/3501456">How Much Does Advertising Affect Your Perfume Choice?</a></h3><br/> <a href="/web/20100102013503/http://technorati.com/blogs/bellasugar.com"><strong>BellaSugar</strong></a> &mdash; <img src="/web/20100102013503im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 635<br/> The first time I fell in love with a fragrance, I was in third grade. It was Givenchys Fleur DInterdit . My mother would always let me have the perfume strips from her issues of Vogue and Harpers , and I was enchanted by Laetitia Casta in the ad. I cant summon what the scent was actually like, and the bottle of ... <div> 11 hours ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102013503/http://www.webpronews.com/topnews/2009/12/21/more-mediaad-trend-predictions-for-2010">More Media/Ad Trend Predictions for 2010</a></h3><br/> <a href="/web/20100102013503/http://technorati.com/blogs/webpronews.com"><strong>WebProNews Feed</strong></a> &mdash; <img src="/web/20100102013503im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 684<br/> In a recent article , we looked at some predictions from Nielsen for advertising trends in 2010. These included optimizing media convergence being a top priority, new models emerging to take advantage of smartphones, more cross-media ad campaigns, an increase in commercialization of social networking hubs, and more ... <div> 12 hours ago</div> </li> <li class="inline-ad span-16 last"> <script language="javascript" type="text/javascript"> zoneIdentifier="CB041998F5ED4C06"; var varCheckURL = (("https:" == document.location.protocol) ? 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[IMG: http://9.media.tumblr.com/tumblr_kugk8cqSIk1qzyhb5o1_500.jpg] <div> 1 day ago</div> </li> <li> <h3><a class="offsite" href="http://web.archive.org/web/20100102013503/http://fuelingnewbusiness.com/2009/12/31/if-2009-was-the-year-to-forget-for-the-advertising-industry-whats-next/">If 2009 was the year to forget for the advertising industry, what’s next?</a></h3><br/> <a href="/web/20100102013503/http://technorati.com/blogs/fuelingnewbusiness.com"><strong>FUEL LINES Fueling Ad Agency New Business Through Social Media</strong></a> &mdash; <img src="/web/20100102013503im_/http://technorati.com/images/trussite/icon/technorati.gif" width="13" height="11" alt="Authority"/> Authority: 420<br/> 2009 has become the year to forget for the advertising industry. “If you look at 2009, we have not seen a convergence of so many issues and crises at the same time. 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