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empresas<span class="x-nav__external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 9" class="x-icon x-icon--external" role="presentation" aria-hidden="true"> <path d="M5.5 0v1h1.795L2.38 5.915l.705.705L8 1.705V3.5h1V0H5.5zM8 8H1V1h3V0H1a1 1 0 00-1 1v7a1 1 0 001 1h7a1 1 0 001-1V5H8v3z" /> </svg></span> </a> </li> </ul> </div> <div class="x-dropdown-content" data-dropdown-name="features" role="menu" aria-label="Funcionalidades" aria-hidden="true"> <ul> <li class="lpc x-nav--features"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/features/" tabindex="-1"> Visão Geral </a> </li> <li class="lpc x-nav--themes x-nav-show_separator_above"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/themes" tabindex="-1"> Temas WordPress </a> </li> <li class="lpc x-nav--plugins"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/plugins" tabindex="-1"> Plugins WordPress </a> </li> <li class="lpc x-nav--patterns"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/patterns" tabindex="-1"> Padrões do WordPress </a> </li> <li class="lpc x-nav--google"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/google/" tabindex="-1"> Google Apps </a> </li> </ul> </div> <div class="x-dropdown-content" data-dropdown-name="resources" role="menu" aria-label="Recursos" aria-hidden="true"> <ul> <li class="lpc x-nav--support"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/support/" tabindex="-1"> Suporte do WordPress.com </a> </li> <li class="lpc x-nav--blog"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/blog/" tabindex="-1"> Novidades do WordPress </a> </li> <li class="lpc x-nav--experts"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/go/" tabindex="-1"> Dicas de construção de sites </a> </li> <li class="lpc x-nav--business-name-generator"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/business-name-generator/" tabindex="-1"> Gerador de nomes de negócios </a> </li> <li class="lpc x-nav--logo-maker"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/logo-maker/" tabindex="-1"> Criador de logos </a> </li> <li class="lpc x-nav--discover"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/discover" tabindex="-1"> Descubra novos posts </a> </li> <li class="lpc x-nav--tags"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/tags" tabindex="-1"> Tags populares </a> </li> <li class="lpc x-nav--search"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/pt-br/read/search" tabindex="-1"> Pesquisar blog </a> </li> <li class="lpc x-nav--webinars"> <a role="menuitem" class="x-dropdown-link x-link" href="https://wordpress.com/webinars/" tabindex="-1"> Webinars diários </a> </li> </ul> </div> </div> <div class="x-menu" role="menu" aria-label="Menu de navegação do WordPress.com" aria-hidden="true"> <div class="x-menu-overlay"></div> <div class="x-menu-content"> <button class="x-menu-button x-link" tabindex="-1"> <span class="x-hidden">Fechar o menu de navegação</span> <span class="x-icon x-icon--close"> <span></span> <span></span> </span> </button> <div class="x-menu-list"> <div class="x-menu-list-title"> Comece agora </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--sign-up"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/start/pt-br" tabindex="-1"> Registre-se <span class="x-menu-link-chevron" aria-hidden="true"></span> </a> </li> <li class="x-menu-grid-item lpc x-nav--log-in"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/log-in/pt-br" tabindex="-1"> Fazer login <span class="x-menu-link-chevron" aria-hidden="true"></span> </a> </li> </ul> </div> <div class="x-menu-list"> <div class="x-hidden"> Sobre </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--pricing"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/pricing/" tabindex="-1"> Planos e preços </a> </li> </ul> </div> <div class="x-menu-list"> <div class="x-menu-list-title"> Produtos </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--hosting"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/hosting/" tabindex="-1"> Hospedagem WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--agencies"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/for-agencies/" tabindex="-1"> WordPress para agências </a> </li> <li class="x-menu-grid-item lpc x-nav--domains"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/domains/" tabindex="-1"> Nomes de domínio </a> </li> <li class="x-menu-grid-item lpc x-nav--website-builder"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/website-builder/" tabindex="-1"> Construtor de sites </a> </li> <li class="x-menu-grid-item lpc x-nav--create-blog"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/create-blog/" tabindex="-1"> Crie um Blog </a> </li> <li class="x-menu-grid-item lpc x-nav--newsletter"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/newsletter/" tabindex="-1"> Newsletter </a> </li> <li class="x-menu-grid-item lpc x-nav--email"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/professional-email/" tabindex="-1"> E-mail Profissional </a> </li> <li class="x-menu-grid-item lpc x-nav--website-design-service"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/website-design-service/" tabindex="-1"> Serviços de design do site </a> </li> <li class="x-menu-grid-item lpc x-nav--ecommerce"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/ecommerce/" tabindex="-1"> Commerce </a> </li> <li class="x-menu-grid-item lpc x-nav--vip"> <a role="menuitem" class="x-menu-link x-link" href="https://wpvip.com/wordpress-vip-agile-content-platform?utm_source=WordPresscom&utm_medium=automattic_referral&utm_campaign=top_nav" tabindex="-1"> WordPress para empresas <span class="x-nav__external-link-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 9 9" class="x-icon x-icon--external" role="presentation" aria-hidden="true"> <path d="M5.5 0v1h1.795L2.38 5.915l.705.705L8 1.705V3.5h1V0H5.5zM8 8H1V1h3V0H1a1 1 0 00-1 1v7a1 1 0 001 1h7a1 1 0 001-1V5H8v3z" /> </svg></span> </a> </li> </ul> </div> <div class="x-menu-list"> <div class="x-menu-list-title"> Funcionalidades </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--features"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/features/" tabindex="-1"> Visão Geral </a> </li> <li class="x-menu-grid-item lpc x-nav--themes"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/themes" tabindex="-1"> Temas WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--plugins"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/plugins" tabindex="-1"> Plugins WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--patterns"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/patterns" tabindex="-1"> Padrões do WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--google"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/google/" tabindex="-1"> Google Apps </a> </li> </ul> </div> <div class="x-menu-list"> <div class="x-menu-list-title"> Recursos </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--support"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/support/" tabindex="-1"> Suporte do WordPress.com </a> </li> <li class="x-menu-grid-item lpc x-nav--blog"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/blog/" tabindex="-1"> Novidades do WordPress </a> </li> <li class="x-menu-grid-item lpc x-nav--experts"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/go/" tabindex="-1"> Dicas de construção de sites </a> </li> <li class="x-menu-grid-item lpc x-nav--business-name-generator"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/business-name-generator/" tabindex="-1"> Gerador de nomes de negócios </a> </li> <li class="x-menu-grid-item lpc x-nav--logo-maker"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/logo-maker/" tabindex="-1"> Criador de logos </a> </li> <li class="x-menu-grid-item lpc x-nav--discover"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/discover" tabindex="-1"> Descubra novos posts </a> </li> <li class="x-menu-grid-item lpc x-nav--tags"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/tags" tabindex="-1"> Tags populares </a> </li> <li class="x-menu-grid-item lpc x-nav--search"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/pt-br/read/search" tabindex="-1"> Pesquisar blog </a> </li> <li class="x-menu-grid-item lpc x-nav--webinars"> <a role="menuitem" class="x-menu-link x-link" href="https://wordpress.com/webinars/" tabindex="-1"> Webinars diários </a> </li> </ul> </div> <div class="x-menu-list is-mobile-app-supported"> <div class="x-menu-list-title"> Aplicativo Jetpack </div> <ul class="x-menu-grid"> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--apple-app-store is-ios"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/pt-br/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/group-1000004724.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--mobile-badge x-nav--google-play is-android"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/pt-br/get/?campaign=wpcom-log-out-home-global-nav" tabindex="-1"> <img src="https://wpcom.files.wordpress.com/2023/06/play-store-logo.png" loading="lazy" alt="" role="presentation" width="120" height="34"> </a> </li> <li class="x-menu-grid-item lpc x-nav--learn-more"> <a role="menuitem" class="x-menu-link x-link" href="https://apps.wordpress.com/pt-br/mobile" tabindex="-1"> Saiba mais <span class="x-menu-link-chevron" aria-hidden="true"></span> </a> </li> </ul> </div> </div> </div> <div class="happy-blocks-mini-search happy-blocks-header is-support"> <div class="happy-blocks-search-container"> <div class="happy-blocks-global-header-site__title"> <form class="happy-blocks_inner_search" role="search" method="get" action=""><label for="wp-block-search__input-1" class="screen-reader-text">Pesquise perguntas, cursos, tópicos</label> <div class="happy-blocks-search__inside-wrapper"><input type="search" id="wp-block-search__input-1" name="s" value="" placeholder="Pesquise perguntas, cursos, tópicos"></div> </form> </div> </div> </div> <main class="wp-block-group wpsupport3-align-content-width main_inner_page"> <div class="wpsupport3__post-breadcrumbs category-breadcrumbs support-breadcrumb_item"> <div><a class="breadcrumb__item" href="https://wordpress.com/pt-br/support">Voltar para o suporte</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a href="https://wordpress.com/pt-br/support/category/politicas-e-seguranca/">Políticas e segurança</a> <svg class="breadcrumb__separator" width="8" height="14" viewBox="0 0 8 14" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.26563 12.5L6.26562 6.99998L1.26562 1.5" stroke="#1d2327" stroke-width="1.5" /> </svg><a class="breadcrumb__post-title ">Diretrizes do usuário</a></div> </div> <div><h1 class="page-title wp-block-post-title has-text-color has-gray-90-color has-recoleta-font-family">Diretrizes do usuário</h1></div> <div class="wp-block-language-toggle"> <div class="wpsupport3-language-toggle__wrapper"> <form autocomplete="off"> <select aria-label="language-switcher" class="wpsupport3-language-toggle__select"> <option selected disabled>Other languages</option><option value='https://wordpress.com/support/user-guidelines/'>English</option><option value='https://wordpress.com/ar/support/user-guidelines/'>العربية</option><option value='https://wordpress.com/de/support/benutzerrichtlinien/'>Deutsch</option><option value='https://wordpress.com/es/support/directrices-del-usuario/'>Español</option><option value='https://wordpress.com/fr/support/directives-utilisation/'>Français</option><option value='https://wordpress.com/he/support/user-guidelines/'>עִבְרִית</option><option value='https://wordpress.com/id/support/panduan-pengguna/'>Bahasa Indonesia</option><option value='https://wordpress.com/it/support/linee-guida-per-l-utente/'>Italiano</option><option value='https://wordpress.com/ja/support/user-guidelines/'>日本語</option><option value='https://wordpress.com/ko/support/user-guidelines/'>한국어</option><option value='https://wordpress.com/nl/support/gebruikers-richtlijnen/'>Nederlands</option><option value='https://wordpress.com/ru/support/user-guidelines/'>Русский</option><option value='https://wordpress.com/sv/support/anvandarriktlinjer/'>Svenska</option><option value='https://wordpress.com/tr/support/user-guidelines/'>Türkçe</option><option value='https://wordpress.com/zh-cn/support/user-guidelines/'>简体中文</option><option value='https://wordpress.com/zh-tw/support/user-guidelines/'>繁體中文</option> </select> </form> </div> <div class="wpsupport3-language-toggle__modal"> <div class="wpsupport3-language-toggle__modal-content"> </div> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"><p>O WordPress.com acredita firmemente na liberdade de expressão. Temos um público vasto formado por pessoas de diversas culturas, países e origens com valores diferentes. Criamos o nosso serviço para permitir que os usuários possam expressar livremente as próprias ideias e opiniões, sem censura nem aprovação da nossa parte. Dito isso, há algumas categorias de conteúdos e comportamentos que não permitimos, pois consideramos prejudiciais à comunidade.</p> <p>Para sermos transparentes em relação ao que é ou não permitido em nosso site, elaboramos este conjunto de diretrizes. As atividades e os materiais a seguir não são permitidos no WordPress.com.</p> <hr /> <dl> <dt><strong>Conteúdos e condutas ilegais.</strong></dt> <dd>Autoexplicativo.</dd> <dt><strong>Violação de propriedade intelectual.</strong></dt> <dd>Embora o WordPress.com seja uma plataforma de publicação, e não de compartilhamento de arquivos, reconhecemos a utilização frequente de materiais protegidos por direitos autorais em um contexto de <a href="https://wordpress.com/pt-br/support/fair-use/">uso justo (fair use)</a>. Damos total apoio a esse comportamento e solicitamos aos detentores de direitos autorais que levem isso em consideração antes de nos enviar reclamações. Recomendamos que, em caso de dúvida, sempre peça permissão ao detentor dos direitos antes de republicar o conteúdo.</dd> <dt><strong>Material sexualmente explícito.</strong></dt> <dd>Sabemos que pode haver definições diferentes sobre o assunto, mas normalmente definimos material sexualmente explícito como uma representação visual de atos sexuais explícitos. Nudez, pura e simples, <a href="https://wordpress.com/pt-br/support/mature-content/">é permitida</a>.</dd> <dt><strong>Apostas.</strong></dt> <dd>Conversar a respeito de apostas no seu site não chega a ser um problema. E quanto a administrar um serviço de apostas on-line (incluindo pôquer)? Nesse caso, não tem jogo. Esteja ciente também de que, se o objetivo principal do seu site for servir de link para outros sites de apostas, consideramos isso como spam, além de uma violação das diretrizes do usuário.</dd> <dt><strong>Conteúdo prejudicial à tecnologia.</strong></dt> <dd>Não faça upload nem divulgue links para malware, spyware, adware ou outros códigos maliciosos ou destrutivos.</dd> <dt><strong>Usurpação de identidade.</strong></dt> <dd>Não alegue ser alguém ou representar uma organização que você não seja ou represente de fato. No entanto, não há problemas em fazer paródias e sátiras.</dd> <dt><strong>Material diretamente ameaçador.</strong></dt> <dd>Não publique ameaças de violência diretas e realistas. Ou seja, você não pode publicar uma incitação genuína à violência (ou à morte) contra um indivíduo ou grupos de pessoas. Isso não significa que vamos remover todas as hipérboles ou termos ofensivos.</dd> <dt><strong>Publicação e dados de caráter confidencial.</strong></dt> <dd>Não compartilhe os dados pessoais de alguém sem permissão. Isso inclui a coleta de dados confidenciais em <a href="https://wordpress.com/pt-br/support/contact-form/">Formulários de contato</a>, como senhas de contas e números de cartão de crédito, entre outros.</dd> <dt><strong>Anúncios.</strong></dt> <dd>É proibido publicar <a href="https://wordpress.com/pt-br/support/monetize-your-site/#advertising">anúncios</a>, a não ser que você use o <a href="https://www.wordads.co">WordAds</a> ou tenha um <a href="https://wordpress.com/pt-br/support/plan-features/">plano WordPress.com</a> que permita redes de anúncios.</dd> <dt><strong>Hotlinks para o WordPress.com.</strong></dt> <dd>Seu site do WordPress.com não deve hospedar arquivos que só serão usados em outros sites.</dd> <dt><strong>Conteúdos considerados spam ou gerados por máquinas.</strong></dt> <dd>Você sabe do que se trata, mas no geral, sites como os dedicados a impulsionar acessos a sites de terceiros, aumentar SEO, phishing, falsificação ou que promovam marketing de afiliados não são lá muito legais. Como também não queremos que você polua a Web fora do WordPress.com, pedimos que evite enviar links promocionais não solicitados ou indesejados ou e-mails sobre o seu site, mesmo que não seja do WordPress.com.</dd> </dl> <hr /> <p>Lembre-se de que essas são apenas diretrizes: <strong>as interpretações ficam inteiramente ao nosso critério</strong>. Essas diretrizes não foram muito aprofundadas e estão sujeitas a alteração. Se você usa serviços de comércio eletrônico no site do WordPress.com, nossas <a href="https://wordpress.com/pt-br/support/store-guidelines/">Diretrizes da loja</a> também se aplicam.</p> <p>Se você acreditar que um site do WordPress.com violou os nossos <a href="https://en.wordpress.com/tos">Termos de serviço</a> ou alguma das políticas aqui apresentadas, <a href="https://wordpress.com/pt-br/support/report-blogs/">denuncie-o</a>. Nosso objetivo é analisar e investigar todas as reclamações recebidas, mas a possibilidade e a nossa forma de respondê-las dependerá de uma série de fatores, como as informações disponibilizadas e o tipo de violação. Podemos também entrar em contato com o proprietário do site para informá-lo da reclamação.</p> <p>Caso não seja possível tomar uma decisão (por exemplo, se algo é de caráter <a href="https://wordpress.com/pt-br/support/defamation/">difamatório</a> ou não), transferiremos a decisão para o parecer de um tribunal.</p> </div> </main> <div class="wp-block-related-items related-items alignwide"> <h3 class="related-items__heading has-recoleta-font-family">Guias relacionados</h3> <p class="related-items__sub-heading">Não encontrou o que procurava?</p> <div class="related-items__posts"> <a href="https://wordpress.com/pt-br/support/seu-site-e-o-rgpd/" title="Seu site do WordPress.com e a GDPR" class="related-items__post"> <span class="related-items__post-title"> Seu site do WordPress.com e a GDPR </span> <span class="related-items__post-readmore"> Ler este guia<img class="related-items__arrow" width="17" height="24" 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1.636H1.637C1.455 9 1.455 8.455 1.455 7.91ZM8 1.82c.91.636 1.636 1.726 2.09 3.181H5.91C6.363 3.545 7.09 2.364 8 1.818Zm-1.818-.274C5.455 2.455 4.909 3.636 4.545 5H2.091a6.74 6.74 0 0 1 4.09-3.455ZM2.09 10.91h2.364c.363 1.364.909 2.546 1.636 3.364-1.636-.546-3.182-1.818-4-3.364Zm7.727 3.364c.727-.91 1.273-2 1.637-3.364h2.363c-.727 1.546-2.182 2.818-4 3.364Z" /></svg><svg class="lp-language-picker__chevron" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 16 16" aria-hidden="true"><path d="m14 5.98-6 6-6-6 1.06-1.06L8 9.86l4.94-4.93z" /></svg><a class="lp-language-picker__link lp-hidden" lang="de" href="https://wordpress.com/de/support/benutzerrichtlinien/" data-href="https://wordpress.com/de/support/benutzerrichtlinien/" tabindex="-1">Deutsch</a><a class="lp-language-picker__link lp-hidden" lang="es" href="https://wordpress.com/es/support/directrices-del-usuario/" data-href="https://wordpress.com/es/support/directrices-del-usuario/" tabindex="-1">Español</a><a 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0-2.19.83-3.57.89-1.42.05-2.5-1.43-3.43-2.76-1.85-2.7-3.3-7.63-1.36-10.97a5.32 5.32 0 0 1 4.47-2.73C6.81 6 8.13 7 9 7c.86 0 2.48-1.18 4.16-1zm.3-5.25a4.87 4.87 0 0 1-1.11 3.49 4.1 4.1 0 0 1-3.24 1.53 4.64 4.64 0 0 1 1.14-3.36A4.96 4.96 0 0 1 13.18.72z" /></svg><span class="lp-mobile-badge__content__label"><span class="lp-mobile-badge__line lp-mobile-badge__line--is-top">Baixar na</span> <span class="lp-mobile-badge__line lp-mobile-badge__line--is-bottom">App Store</span></span></span></a></div></li><li><div class="lp-block lp-mobile-badge lp-mobile-badge--type-google-play"><a class="lp-mobile-badge__link" href="https://play.google.com/store/apps/details?id=com.jetpack.android&referrer=utm_source%3Dwordpress.com%26utm_campaign%3Dfooter%26utm_medium%3Dwebsite"><span class="lp-mobile-badge__content"><svg class="lp-mobile-badge__content__icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 34 38" aria-hidden="true"><defs><path id="lp-mobile-badge-path-1" d="M31.28 24.77 6.05 39.07A4.05 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Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getLastMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement = null; while ( element && !foundElement ) { for ( const selector of selectors ) { if ( element.matches( selector ) ) { foundElement = element; break; } } element = element.parentElement; } return foundElement; } /** * Establish the closest parent from an element matching * a given list of selectors. Selectors can be css classes, IDs, * element types, etc. (e.g. '.my-class', '#my-id', 'div', etc.) */ const getClosestMatchingAncestor = ( event, selectors ) => { let { target: element } = event; let foundElement; for ( const selector of selectors ) { foundElement = element.closest( selector ); if ( foundElement ) { break; } } return foundElement; } /** * Main function to setup analytics. */ const setupAnalytics = () => { /** * Returns the current page path. */ function getCurrentPagePath( pathname = '' ) { return ( pathname || window.location.pathname ).replace( /^\/|\/$/g, '' ); } /** * Returns the current page name. */ function getCurrentPageName( pathname = '' ) { return getCurrentPagePath( pathname ).replace( getLocaleInPagePathRegExp(), '' ); } /** * Returns the current page locale. */ function getCurrentPageLocale() { const currentPagePath = getLocaleInPagePathRegExp().exec( getCurrentPagePath() ); return getCurrentPagePath !== null && getCurrentPagePath.length === 2 ? getCurrentPagePath[1] : ''; } /** * Helper function to extract locale from page path. */ function getLocaleInPagePathRegExp() { return /^(af|als|am|an|ar|arc|as|ast|av|ay|az|ba|bel|bg|bm|bn|bo|br|bs|ca|ce|ckb|cs|csb|cv|cy|da|de|dv|dz|el|el\-po|en|en\-gb|eo|es|es\-mx|et|eu|fa|fi|fo|fr|fr\-be|fr\-ca|fr\-ch|fur|fy|ga|gd|gl|gn|gu|he|hi|hr|hu|hy|ia|id|ii|ilo|is|it|ja|ka|kal|kir|km|kn|ko|kk|ks|kv|la|li|lo|lv|lt|mk|ml|mwl|mn|mr|ms|mya|nah|nap|ne|nds|nl|nn|nb|non|nv|oci|or|os|pa|pl|ps|pt|pt\-br|qu|ro|ru|rup|sc|si|sk|skr|sl|snd|so|sq|sr|su|sv|ta|te|th|tl|tir|tr|tt|ty|udm|ug|uk|ur|uz|vec|vi|wa|xal|yi|yo|za|zh\-cn|zh\-hk|zh\-tw)(?:\/|$)/; } /** * Returns the config for WPcom analytics. Sets various event props * used in tracking, e.g. locale, page path, etc. Mainly used for Tracks * event props. */ function getWPCOMAnalyticsDefaultConfig() { const currentGenericPageName = null; const cannonicalPath = "\/pt-br\/support\/user-guidelines\/"; return { // Current page props. currentPagePath: getCurrentPagePath(), currentPageName: getCurrentPageName(), currentGenericPageName: currentGenericPageName ?? getCurrentPageName( cannonicalPath ), currentPageLocale: getCurrentPageLocale(), // Page variation props. pageVariation: '', pagePersonalVariation: '', // Current user props. currentUserIdHash: "", currentUserIdHashShort: "", currentUserEmailHash: "", // Other misc. props. isHomepage: false, affiliateJSVersion: "1716355472", } } // When a8c-analytics:loaded is fired, start main event handling. document.addEventListener( 'a8c-analytics:loaded', () => { const cb = window.a8cAnalytics.cb; const kit = window.a8cAnalytics.kit; const config = getWPCOMAnalyticsDefaultConfig(); const configOptions = window.a8cAnalyticsConfig.fireAnalyticsOptions; // Extend config with any custom props. Object.assign( window.a8cAnalyticsConfig, config ); // Backcompat. for `lpName` and `lpVariation` config properties. config.currentPageName = ! configOptions.currentPageName && 'logged-out-homepage' === configOptions.lpName ? configOptions.lpName : config.currentPageName; config.currentPageName = ! configOptions.currentPageName && 'logged-out-app-promo' === configOptions.lpName ? configOptions.lpName : config.currentPageName; // Backcompat. for `lpPersonalVariation` config property. config.pageVariation = ! configOptions.pageVariation && configOptions.lpVariation ? configOptions.lpVariation : config.pageVariation; config.pagePersonalVariation = ! configOptions.pagePersonalVariation && configOptions.lpPersonalVariation ? configOptions.lpPersonalVariation : config.pagePersonalVariation; /** * Applies linkers, e.g. for "forwarding" certain URL parameters between WordPress.com * and other properties (e.g. Jetpack.com). Used for affiliate tracking, coupons, etc. */ const applyLinkers = () => { kit.linkQueryVars( [ { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack|woocommerce|crowdsignal|wpjobmanager)\.com(?:\/|$)/i, ], linkQueryVars: [ 'aff', 'affiliate', 'cid', // Aff campaign ID. 'sid', // Aff sub ID. 'irclickid' // Impact Affiliate Click ID ], }, { includeRegExps: [ /^(?:[^\/]+\.)?(?:wordpress|jetpack)\.com(?:\/|$)/i, ], linkQueryVars: [ 'coupon', ], }, ] ); } /** * Handles currencies. Gets the currency value from cookies, and sets the currency * if the cookie is not present. Can also be overridden by setting the `currency` URL * paramter. */ const fireCurrencyHandlers = () => { let currency = kit.getQueryVar( 'currency' ) || ''; if ( ! currency && 'amex-business-in' === config.currentPageName ) { currency = 'USD'; // Special case for this LP. } if ( currency ) { kit.docCookies.setItem( 'landingpage_currency', currency, 31536000, '/', '.rootDomain' ); } }; /** * Fires the `wpcom_page_view` Tracks event. */ const fireTracks = () => { const props = Object.assign( {}, kit.getQueryVars( '', kit.QUERY_PARAMS ), { // Page props. path: config.currentPagePath, name: config.currentPageName, locale: config.currentPageLocale, variation: config.pageVariation, personal_variation: config.pagePersonalVariation, // Back compat. LP props. lp_name: config.currentGenericPageName, lp_variation: config.pageVariation, lp_personal_variation: config.pagePersonalVariation, } ); window._tkq.push( [ 'recordEvent', 'wpcom_page_view', props ] ); }; function fireRedditAdvertisingPixel() { !function(w,d){if(!w.rdt){var p=w.rdt=function(){p.sendEvent?p.sendEvent.apply(p,arguments):p.callQueue.push(arguments)};p.callQueue=[];var t=d.createElement("script");t.src="https://www.redditstatic.com/ads/pixel.js",t.async=!0;var s=d.getElementsByTagName("script")[0];s.parentNode.insertBefore(t,s)}}(window,document); rdt('init','a2_ehx23cq176s3'); rdt('track', 'PageVisit'); } /** * Handles the referral tracking. */ const fireAffiliateReferrals = () => { kit.attachScriptElement( 'https://s1.wp.com/wp-content/themes/h4/landing/marketing/js/affiliate-referrals.js?v=' + config.affiliateJSVersion ); }; /** * Loads the Google Ads gtag. */ const loadGoogleAdsGtag = () => { kit.loadGtag( 'AW-946162814' ); } /** * Loads and fires the Google Analytics 4. */ const fireGoogleAnalyticsFour = () => { const gtagOptions = { 'anonymize_ip': true, 'use_amp_client_id': true }; kit.loadGtag( 'G-1H4VG5F5JF', gtagOptions ); } const fireParsely = ( trackingId ) => { kit.loadParselyTracker( trackingId ); } const fireHotJar = () => { if ( ! kit.pertainsToSTS() ) { kit.fireHotjar( 227769 ); } } /** * Loads and fires the Facebook Pixel. */ const fireFacebook = () => { kit.loadFacebook(); fbq( 'init', '823166884443641' ); fbq( 'track', 'PageView' ); } /** * Loads and fires Microsoft Clarity */ const fireMicrosoftClarity = () => { if ( window.clarity ) { return; } // Needs to be set prior to loading the external script. window.clarity = window.clarity || function () { ( window.clarity.q = window.clarity.q || [] ).push( arguments ); }; const clarityScript = kit.attachScriptElement( 'https://www.clarity.ms/tag/j0cc1i1dba' ); document.body.appendChild( clarityScript ); }; const fireImpactAffiliate = () => { kit.loadImpactAffiliate( config.currentUserIdHash, config.currentUserEmailHash ); } /** * Handles scroll percentage tracking. */ const trackScrollPercentage = () => { const scrollPosition = window.pageYOffset; const pageHeight = document.body.scrollHeight - window.innerHeight; const scrollProgress = ( scrollPosition / pageHeight ) * 100; // Check if the user has scrolled to 25%, 50%, 75%, or 100% of the page if ( scrollProgress >= 25 && scrollProgress < 50 ) { dispatchScrollCustomEvent( 25 ) } else if ( scrollProgress >= 50 && scrollProgress < 75 ) { dispatchScrollCustomEvent( 50 ) } else if ( scrollProgress >= 75 && scrollProgress < 100 ) { dispatchScrollCustomEvent( 75 ) } else if ( scrollProgress >= 100 ) { dispatchScrollCustomEvent( 100 ) } } /** * Dispatches a custom event with the scroll percentage. */ const dispatchScrollCustomEvent = ( scrollPercentage ) => { const event = new CustomEvent( `PageScrollPercentage${scrollPercentage}`, { detail: scrollPercentage } ); window.dispatchEvent(event); } /** * Handles the scroll tracking callback. E.g. firing Tracks and GA events. */ const scrollTrackingCallback = ( event ) => { const { detail: scrollPercentage } = event; const trackingProps = {}; // Event props. trackingProps.percent = event.detail ?? 0; trackingProps.path = config.currentPagePath || ''; trackingProps.name = config.currentPageName || ''; trackingProps.locale = config.currentPageLocale || ''; trackingProps.variation = config.pageVariation || ''; trackingProps.personal_variation = config.pagePersonalVariation || ''; trackingProps.lp_name = config.currentGenericPageName || ''; trackingProps.lp_variation = config.pageVariation || ''; trackingProps.lp_personal_variation = config.pagePersonalVariation || ''; tracksAnalyticsScrollEvent( trackingProps ); } /** * Dispatches a Tracks event for page scroll. */ const tracksAnalyticsScrollEvent = ( trackingProps ) => { window._tkq.push( [ 'recordEvent', 'wpcom_page_scroll', trackingProps ] ); } // Call the trackScrollProgress function every time the user scrolls window.addEventListener( 'scroll', trackScrollPercentage ); // Listen to events for specific scroll percentages, each event is only acted upon once. window.addEventListener( 'PageScrollPercentage25', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage50', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage75', scrollTrackingCallback, { once: true } ) window.addEventListener( 'PageScrollPercentage100', scrollTrackingCallback, { once: true } ) /** * Handles click tracking for certain elements in Tracks and GA. */ const setupTracksGAClickTracking = () => { document.querySelector( 'body' ).addEventListener( 'click', ( event ) => { // We only care about clicks on certain elements. if ( event.target.matches( 'a, button, .click-tracking-enable' ) ) { const { target: clickEventTarget } = event; // Initialize eventProps object with some defaults. const eventProps = {}; eventProps.path = config.currentPagePath || ''; eventProps.name = config.currentPageName || ''; eventProps.lp_name = config.currentGenericPageName || ''; eventProps.locale = config.currentPageLocale || ''; eventProps.variation = config.pageVariation || ''; eventProps.personal_variation = config.pagePersonalVariation || ''; // Identify farthest and closest parent element. const selectors = [ '.wpcom-masterbar.wpcom-header', '.lpc', '.lp-block', '.lp-module', 'section', 'post', 'article' ]; const section = getLastMatchingAncestor( event, selectors ); const container = getClosestMatchingAncestor( event, selectors ); // Get class name and ID for container and add to props. eventProps.container_id = container ? container.getAttribute( 'id' ) : ''; eventProps.container_class = container ? container.getAttribute( 'class' ) : ''; eventProps.container = eventProps.container_id || eventProps.container_class; // What type of element have we clicked? eventProps.is_cta = clickEventTarget.matches( 'is-cta' ) ?? false; eventProps.is_in_header_nav = clickEventTarget.classList.contains('x-nav-link') || clickEventTarget.classList.contains('x-dropdown-link') || clickEventTarget.classList.contains('x-menu-link') || section === 'lpc-header-nav' || section === 'wpcom-masterbar.wpcom-header'; const isClickedElementButton = clickEventTarget.classList.contains('lpc-button') || clickEventTarget.classList.contains('button') || clickEventTarget.classList.contains('wp-block-button__link'); const isParentElementButton = clickEventTarget.parentElement && (clickEventTarget.parentElement.classList.contains('lpc-button') || clickEventTarget.parentElement.classList.contains('button') || clickEventTarget.parentElement.classList.contains('wp-block-button__link')); eventProps.is_button = isClickedElementButton || isParentElementButton; // Link data. eventProps.href = clickEventTarget.getAttribute( 'href' ) || ''; eventProps.target = clickEventTarget.getAttribute( 'target' ) || ''; eventProps.text = clickEventTarget.innerText || ''; eventProps.use_beacon = true; // Emit tracking event in Tracks and GA. window._tkq.push( [ 'recordEvent', 'wpcom_link_click', eventProps ] ); // TODO: Implement a click delay on navigation links and CTA buttons to improve data integrity. // if ( props.is_in_header_nav || props.is_cta || props.is_button ) { // if ( props.href && 0 !== props.href.indexOf( '#' ) && -1 !== [ '', '_top', '_self' ].indexOf( props.target ) ) { // event.preventDefault(); // Allow time for trackers to record the click. // setTimeout( function() { // document.location = props.href; // }, 300 ); // } // } } }); } /** * Add cookie and stats tracking for the Landpack language picker. */ const setupLocaleChangeTracking = () => { function createLocaleCookie( locale ) { const cookieDomain = '.wordpress.com'; const cookieName = 'wpcom_locale'; const date = new Date(); date.setTime( date.getTime() + ( 5 * 365 * 24 * 60 * 60 * 1000 ) ); const expires = " expires=" + date.toGMTString(); document.cookie = cookieName + '=' + locale + ';' + expires +'; path=/; domain=' + cookieDomain; } function createStatsRequest( locale, href ) { const languageChangeStat = new Image(); languageChangeStat.onload = () => window.location.href = href; languageChangeStat.onerror = languageChangeStat.onload; languageChangeStat.src = 'https://pixel.wp.com/g.gif?v=wpcom-no-pv&x_language-switcher=manual-switch-' + locale + '&rm=' + Math.random(); } document.body.addEventListener( 'click', ( event ) => { const { target } = event; if ( target.matches( '.lp-language-picker a[lang]' ) ) { event.preventDefault(); const code = target.getAttribute( 'lang' ); const href = target.getAttribute( 'href' ); createLocaleCookie( code ); createStatsRequest( code, href ); } }); } /** * Loads and fires the Bing tracking pixel. */ const fireBing = () => { ( function( w, d, t, r, u ) { var f, n, i; w[ u ] = w[ u ] || [], f = function() { var o = { ti: "4074038" }; o.q = w[ u ], w[ u ] = new UET( o ), w[ u ].push( "pageLoad" ) }, n = d.createElement( t ), n.src = r, n.async = 1, n.onload = n.onreadystatechange = function() { var s = this.readyState; s && s !== "loaded" && s !== "complete" || ( f(), n.onload = n.onreadystatechange = null ) }, i = d.getElementsByTagName( t )[ 0 ], i.parentNode.insertBefore( n, i ) } )( window, document, "script", "//bat.bing.com/bat.js", "uetq" ); } /** * Adds a click event for Facebook pixel tracking on the /webinar sub pages. */ const trackFacebookWebinarClicks = () => { const facebookPixelURL = 'https://www.facebook.com/tr?id=759053181468957&ev=SubscribedButtonClick&noscript=1'; const elementsToTrack = document.getElementsByClassName( 'webinar-facebook-click-track' ); const handleFacebookClickEvent = ( event ) => { const facebookImgPixel = document.createElement( 'img' ); facebookImgPixel.width = 1; facebookImgPixel.height = 1; facebookImgPixel.src = facebookPixelURL; document.body.appendChild( facebookImgPixel ); } Array.from( elementsToTrack ).forEach( ( element ) => element.addEventListener( 'click', handleFacebookClickEvent )); } // Apply the URL parameter linkers. applyLinkers(); // Add "essential" trackers to queue. cb.addTracker( 'essential', false, fireCurrencyHandlers ); // Add "analytics" trackers to queue. cb.addTracker( 'analytics', false, fireTracks ); cb.addTracker( 'analytics', false, fireAffiliateReferrals ); cb.addTracker( 'analytics', false, setupTracksGAClickTracking ); cb.addTracker( 'analytics', false, trackScrollPercentage ); cb.addTracker( 'analytics', false, setupLocaleChangeTracking ); cb.addTracker( 'analytics', true, fireGoogleAnalyticsFour ); cb.addTracker( 'analytics', true, () => fireParsely( 'wordpress.com' ) ); // Add "advertising" trackers to queue. cb.addTracker( 'advertising', true, loadGoogleAdsGtag ); cb.addTracker( 'advertising', true, fireFacebook ); cb.addTracker( 'advertising', true, trackFacebookWebinarClicks ); cb.addTracker( 'advertising', true, fireBing ); cb.addTracker( 'advertising', true, fireRedditAdvertisingPixel); // cb.addTracker( 'advertising', true, fireHotJar ); - Disabling for now. 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