Privacy Cloud: Better, safer digital experiences

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</a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Prove the real value of your marketing campaigns" id="" href="https://www.appsflyer.com/products/incrementality/"> <b class="d-block pb-2">Incrementality</b> <span class="d-none d-md-block navbar-nav__item-text"> Prove the real value of your marketing campaigns </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Engage </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Boost revenue with exceptional customer experience" id="" href="https://www.appsflyer.com/products/customer-experience-deep-linking/"> <b class="d-block pb-2">CX & deep linking</b> <span class="d-none d-md-block navbar-nav__item-text"> Boost revenue with exceptional customer experience </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Create meaningful conversations with your customers" id="" href="https://www.appsflyer.com/products/audiences/"> <b class="d-block pb-2">Audience segmentation</b> <span class="d-none d-md-block navbar-nav__item-text"> Create meaningful conversations with your customers </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Protect </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Protect your marketing budget from mobile ad fraud" id="" href="https://www.appsflyer.com/products/fraud-protection/"> <b class="d-block pb-2">Fraud protection</b> <span class="d-none d-md-block navbar-nav__item-text"> Protect your marketing budget from mobile ad fraud </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Collaborate </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Collaborate with your partners in a privacy-centric way" id="" href="https://www.appsflyer.com/products/privacy-cloud/"> <b class="d-block pb-2">Privacy Cloud</b> <span class="d-none d-md-block navbar-nav__item-text"> Collaborate with your partners in a privacy-centric way </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="First-party data monetization that fuels retail media growth" id="" href="https://www.appsflyer.com/products/data-collaboration/"> <b class="d-block pb-2">AppsFlyer Data Collaboration Platform</b> <span class="d-none d-md-block navbar-nav__item-text"> First-party data monetization that fuels retail media growth </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-3"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="Connect to over 10,000 tech and media partners" id="" href="https://www.appsflyer.com/products/integrations/"> <b class="d-block pb-2">Partner marketplace</b> <span class="d-none d-md-block navbar-nav__item-text"> Connect to over 10,000 tech and media partners </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="products" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/solutions/ios/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> iOS 14+ solutions </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/products/apis/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Data feeds & APIs </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Solutions" class="nav-link" href="#">Solutions </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="solutions"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-2 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 "> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Team </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/marketing/"> <span class="d-block pb-2">Marketing</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/product/"> <span class="d-block pb-2">Product</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/data-analytics/"> <span class="d-block pb-2">Data & Analytics</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/research-and-development/"> <span class="d-block pb-2">R&D</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Goal </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/regain-ios-visibility/"> <span class="d-block pb-2">Regain iOS visibility</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/kickstart-app-growth/"> <span class="d-block pb-2">Kickstart app growth</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/scale-ua-campaigns/"> <span class="d-block pb-2">Scale user acquisition</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-user-ltv/"> <span class="d-block pb-2">Increase engagement & LTV </span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/maximize-roas/"> <span class="d-block pb-2">Maximize ROAS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Industry </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/games/"> <span class="d-block pb-2">Gaming</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/shopping/"> <span class="d-block pb-2">Shopping</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/finance/"> <span class="d-block pb-2">Finance</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/food-drink/"> <span class="d-block pb-2">Food & drink</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/health-fitness/"> <span class="d-block pb-2">Health & fitness</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/travel/"> <span class="d-block pb-2">Travel</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Platform </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ios/"> <span class="d-block pb-2">iOS</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/android/"> <span class="d-block pb-2">Android</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/pc-console-measurement/"> <span class="d-block pb-2">PC & console</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/ctv-ott/"> <span class="d-block pb-2">CTV & OTT</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web-measurement/"> <span class="d-block pb-2">Web</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/mobile-measurement/"> <span class="d-block pb-2">Mobile</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/web3/"> <span class="d-block pb-2">Web3</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-2 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 "> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Partnerships </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partners/"> <span class="d-block pb-2">Tech and media partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/agencies/"> <span class="d-block pb-2">Agency partners</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/solutions/partner-program/"> <span class="d-block pb-2">Partner Program</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> </div> </div> <div class="row mx-0 d-md-flex w-100 ml-md-0 theme-borders--sm theme-borders--top theme-borders--color-1"> <ul data-parent-id="solutions" class="mega-menu__col--main-links flex-column flex-md-row col align-items-md-center list-style-none d-flex order-1 order-sm-0 ml-md-0 px-0 pt-md-20 pb-25"> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/interactive-product-tours/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Interactive product tours </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/customers/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> Customer stories </a> </li> <li class="pr-sm-40"> <a class="btn-arrow d-inline-block" href="https://www.appsflyer.com/appsflyer-advantage/" data-aft="internal-link" data-aft-block="main-nav" id="" target="_self"> The AppsFlyer difference </a> </li> </ul> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Learn" class="nav-link" href="#">Learn </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="resources"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Resources </span> <p>Stay informed with industry insights, the latest trends, original content, and all things AppsFlyer</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Ecosystem </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/"> <span class="d-block pb-2">Blog</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/"> <span class="d-block pb-2">Reports & guides</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/events/"> <span class="d-block pb-2">Events & webinars</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/resources/templates/"> <span class="d-block pb-2">Tools & templates</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/benchmarks/"> <span class="d-block pb-2">Industry benchmarks</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_blank" title="" id="" href="/blog/videos/"> <span class="d-block pb-2">Videos</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/blog/podcasts/"> <span class="d-block pb-2">Podcasts</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/glossary/"> <span class="d-block pb-2">Glossary</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/metrics-comparison/"> <span class="d-block pb-2">Metrics comparison</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> </ul> </div> <div class="mega-menu__col mega-menu__col--layout-1 col-sm flex-column pt-md-55 pb-md-40 order-0 order-md-1 pl-md-30"> <span class="navbar-nav__title d-none d-md-block pt-0 pb-3"> Customers </span> <ul itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu" class="navbar-nav list-style-none flex-column"> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" id="" href="https://www.appsflyer.com/customers/"> <span class="d-block pb-2">Customer stories</span> <span class="d-none d-md-block navbar-nav__item-text"> </span> </a> </li> <li itemprop="name" role="menuitem" class="py-4 py-md-2"> <a itemprop="url" data-aft="internal-link" data-aft-block="main-nav" target="_self" title="" 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on AI-driven creative</a></div></div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item mega-parent"> <a itemprop="url" title="Company" class="nav-link" href="#">Company </a> <nav class="mega-menu flex-column fixed-top pb-20 pb-md-0 px-20" data-mega-nav-id="about-us"> <div class="container-fluid pl-40 pl-md-20 ml-md-auto pt-sm-20 pt-md-0 px-md-0 align-items-stretch d-md-block"> <div class="row mx-0"> <div class="mega-menu__col mega-menu__col--layout-1 mega-menu__col--main col-md-3 d-none d-md-flex flex-column px-0 pl-sm-0 pt-20 pt-sm-50 pb-0 pb-sm-40 pr-40"> <span class="h4 mb-3 d-none d-sm-block"> Who we are </span> <p>Find out more about our history, our team, what we stand for, and why we do what we do</p> </div> <div class="mega-menu__cols mega-menu__cols--columns mega-menu__cols--layout-1 row w-100 flex-column flex-md-row justify-content-md-between pl-0 pt-30 pt-sm-0 col pl-md-70 pr-md-80"> 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href="https://www.appsflyer.com/blog/ceo/" class="navbar-nav__title d-none d-sm-block pb-2" data-aft="internal-link" data-aft-block="main-nav">From our CEO</a> <div> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/unbiased-independent-ecosystem-future/" target="_self"> The future of our ecosystem and web </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/user-privacy-ios-14-idfa/" target="_self"> On privacy and user experience </a> </li> <li class="py-4 py-md-2"> <a class="" data-aft="internal-link" data-aft-block="main-nav" href="https://www.appsflyer.com/blog/ceo/aggregated-advanced-privacy/" target="_self"> Aggregated advanced privacy </a> </li> </div> </div> </div> </div> </nav> </li> <li itemprop="name" role="menuitem" class="menu-item menu-item-type-custom menu-item-object-custom nav-item single-link"> <a 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target="_self" href="https://www.appsflyer.com/vi/products/privacy-cloud/">Tiếng Việt</a> </li> </ul> </li> </ul> <ul class="navbar-nav d-sm-flex flex-sm-row justify-content-sm-between align-items-sm-center list-style-none px-20 px-md-0 mt-auto mb-0 mr-md-auto" itemscope itemtype="https://schema.org/SiteNavigationElement" role="menu"> <li class="secondary-nav__cta mr-sm-3 mr-md-auto my-20 py my-sm-0 d-none d-sm-flex flex-column flex-md-row" itemprop="name" role="menuitem"> <a itemprop="url" class="nav-link d-flex nav-link--login justify-content-center" href="https://hq1.appsflyer.com/auth/login" id="" data-aft="login" data-aft-block="main-nav" target="_blank"> <i class="icon-login"></i> Login </a> </li> <li class="secondary-nav__cta ml-sm-3 ml-md-20 d-flex align-items-end align-items-sm-start align-items-md-center mt-30 mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--transparent font-weight-bold btn-sm" href="https://www.appsflyer.com/sign-up/" id="" target="_self" data-aft="sign-up-free" data-aft-block="main-nav"> Sign up free </a> </li> <li class="secondary-nav__cta ml-sm-3 d-flex align-items-end align-items-sm-start align-items-md-center mt-sm-0 ml-lg-20" itemprop="name" role="menuitem"> <a itemprop="url" class="btn btn-primary btn-primary--no-line btn-sm" href="https://www.appsflyer.com/start/demo/" id="" target="_self" data-aft="book-demo" data-aft-block="main-nav"> Contact sales </a> </li> </ul> </div> </div> <button id="navbar-toggler" class="navbar-toggler hamburger" type="button" data-toggle="on" data-target="nav-holder main-nav" aria-controls="main-nav" aria-expanded="false" aria-label="Toggle navigation"> <span></span> <span></span> <span></span> </button> </div> </nav> <main class="main"> <section class="wp-block-appsflyer-block-product-hero-banner solution-product-hero-banner solution-product-hero-banner--product section-bg section-bg--product-hero section-bg--blue-dark-1 text-light pt-100 pt-md-140 pt-lg-130 pb-20 pt-lg-180 pb-90 pb-sm-100 pb-md-180 mb-md-50"><div class="container"><div class="row align-items-md-start justify-content-md-between"><figure class="col-md-6 pl-lg-30 order-2 solution-product-hero-banner__image--video"><a href="https://appsflyer.wistia.com/medias/21lvo51x6h" class="popup-video customers-video__btn-vid-play-toggle on"></a><img fetchpriority="high" decoding="async" class="bgImage" src="https://www.appsflyer.com/wp-content/uploads/2021/12/Group-3437-1.webp" alt="" width="677" height="382" title="Group 3437 (1)"/></figure><header class="col-md-6 col-xl-5 pr-md-0 pt-4 pt-sm-40 pt-md-0 pb-50 pb-md-2 order-1 text-center text-md-left"><span class="d-block mb-25 mb-md-4 text-uppercase text-light">Privacy Cloud</span><h1 class="mb-20 mb-sm-0 text-light">Enable better, safer digital experiences</h1><p class="has-mlarge-font-size text-light">AppsFlyer Privacy Cloud is an open and trusted environment for ecosystem collaboration and innovation that enhances customer experience, while preserving privacy.</p><div class="hero-banner__buttons d-flex flex-column flex-sm-row align-items-center justify-content-center justify-content-md-start pt-20 text-light"><a href="https://lp.appsflyer.com/privacy-cloud/" target="_blank" data-aft="book-demo" data-aft-block="hero-banner" rel="noopener" role="button" class="hero-banner__button btn btn-lg btn btn-primary btn-primary--white ">Speak to an expert</a><a href="https://appsflyer.wistia.com/medias/21lvo51x6h" target="popup-video" data-aft="sign-up-free" data-aft-block="hero-banner" rel="noopener" role="button" class="hero-banner__button mt-20 mt-sm-0 ml-sm-40 btn btn-lg btn-text btn-arrow text-light btn-arrow--white popup-video">Watch video</a></div></header></div></div> <div style="height:70px" aria-hidden="true" class="wp-block-spacer hide-mobile"></div> <section class="wp-block-appsflyer-block-section section-block section-block--width-default pt-sm-0 pt-md-100"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-end-your-reliance-on-user-level-data">End your reliance on user-level data</h2> <p class="has-text-align-center has-mlarge-font-size">Ecosystem collaboration is key to grow your business. But in the privacy era, relying on sharing user-level data isn’t just risky, it’s a bad choice for your business and customers.</p> </div></div></section> <div class="solution-product-hero-banner__animation d-none d-sm-flex justify-content-center align-items-center"> <div id="privacy-cloud-animation"></div> </div> <div class="solution-product-hero-banner__animation d-block d-sm-none justify-content-center align-items-center"> <div id="privacy-cloud-animation-mobile"></div> </div> <section class="wp-block-appsflyer-block-section section-block section-block--width-default nested-block-2 pt-sm-0"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center text-light">Take the next step in data collaboration</h2> <p class="has-text-align-center has-mlarge-font-size">Now you can bring your data together with your partners for joint analysis in a privacy-preserving way</p> </div></div></section> </section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-our-privacy-preserving-technologies">Our Privacy-Preserving Technologies</h2> <p class="has-text-align-center has-mlarge-font-size">The AppsFlyer Privacy Cloud is powered by an ever-evolving range of innovative privacy-preserving technologies.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center px-sm-100 px-md-0"><article class="text-items-grid__ite col-lg-4 col-sm-12 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-differential-privacy.svg" width="100" height="100" alt="" title="ico-differential-privacy"/></figure><header class="pt-0 pb-3"><h4>Differential privacy</h4></header><div class="text-items-grid__text px-30"><p>Add calculated “noise” to your data so that it can never be reverse-engineered by others.</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-12 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-data-cleanrooms.svg" width="100" height="100" alt="Privacy Cloud: Data Clean Rooms" title="Privacy Cloud: Data Clean Rooms"/></figure><header class="pt-0 pb-3"><h4>Data Clean Rooms</h4></header><div class="text-items-grid__text px-30"><p>Create a safe zone between you and your partners for zero-trust data collaboration.</p></div><div class="text-items-grid__footer mt-auto mb-0 d-flex justify-content-center"><a id="btn_Ui2bsP" href="https://www.appsflyer.com/products/data-clean-rooms/" class="btn-arrow" data-aft="internal-link" data-aft-block="text-items-grid">Learn more</a></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-12 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-aggregated-modeling.svg" width="100" height="100" alt="" title="ico-aggregated-modeling"/></figure><header class="pt-0 pb-3"><h4>Aggregated conversion modeling</h4></header><div class="text-items-grid__text px-30"><p>Measure the aggregated impact of marketing campaigns when a subset of conversions can’t be attributed on a user level.</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-tailor-every-collaboration-to-fit-your-business-needs">Tailor every collaboration to fit your business needs</h2> <p class="has-text-align-center has-mlarge-font-size">Every collaboration is unique, with different levels of trust and distinct business objectives. That’s why we developed fully configurable Privacy Cloud Applications that enable precise data controls, flexibility, and innovation.</p> </div></div></section> <section class="products-tabs"> <div class="container-fluid container-md"> <div class="row align-items-center"> <div class="col-12 col-md-4 mb-3"> <ul class="nav list-style-none nav-pills flex-column" id="tabs-holder" role="tablist"> <li class="nav-item position-relative m-0 py-4 active"> <span class="nav-link px-0" id="id0-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#id0" role="tab" aria-controls="id0" aria-selected="true"> <span class="products-tabs__tab-title mb-3 h5 d-block"> Connect </span> <span class="products-tabs__tab-text pt-3 pr-30"> <ul> <li>Data input: Define what data flows into your Privacy Cloud Application</li> <li>First-party data: CRM, SDK data</li> <li>Second-party data: Data from collaborating partners and platforms (e.g Facebook, Apple etc)</li> </ul> </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0" id="id1-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#id1" role="tab" aria-controls="id1" aria-selected="true"> <span class="products-tabs__tab-title mb-3 h5 d-block"> Comply </span> <span class="products-tabs__tab-text pt-3 pr-30"> <ul> <li>Data governance: Define privacy thresholds and aggregation levels</li> <li>Privacy regulations: Select the privacy laws and guidelines that apply to your business (GDPR, CCPA, COPPA and more)</li> </ul> </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0" id="id2-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#id2" role="tab" aria-controls="id2" aria-selected="true"> <span class="products-tabs__tab-title mb-3 h5 d-block"> Enrich </span> <span class="products-tabs__tab-text pt-3 pr-30"> <ul> <li>Data intersection: Dynamically compute the overlap/intersection of various datasets</li> <li>Enrichment: Configure how different datasets complement one another and how they are enriched with third-party data</li> </ul> </span> </span> </li> <li class="nav-item position-relative m-0 py-4 "> <span class="nav-link px-0" id="id3-tab" data-aft="platform-category-toggle" data-aft-block="products-tabs" data-toggle="tab" href="#id3" role="tab" aria-controls="id3" aria-selected="true"> <span class="products-tabs__tab-title mb-3 h5 d-block"> Analyze & query </span> <span class="products-tabs__tab-text pt-3 pr-30"> <ul> <li>Measurement: Determine which types of analytics each party can perform</li> <li>Business logic: Query data based on your business requirements</li> <li>Data output: Decide what data leaves the Privacy Cloud Application, in what form, and where you send it</li> </ul> </span> </span> </li> </ul> </div> <div class="col-md-6 d-none d-md-block col-md-7 offset-md-1 mb-3"> <div class="tab-content" id="tab-content-holder"> <div class="tab-pane fade show active in" id="id0" role="tabpanel" aria-labelledby="item-6QUw-tab"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/privacy-cloud_01.svg" alt="Privacy Cloud: Connect" title="Privacy Cloud: Connect"> </div> <div class="tab-pane fade show " id="id1" role="tabpanel" aria-labelledby="item-qJRj-tab"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/privacy-cloud_02.png" alt="Comply" title="Comply"> </div> <div class="tab-pane fade show " id="id2" role="tabpanel" aria-labelledby="item-xWfp-tab"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/privacy-cloud_03.svg" alt="Privacy Cloud: Enrich" title="Privacy Cloud: Enrich"> </div> <div class="tab-pane fade show " id="id3" role="tabpanel" aria-labelledby="item-smCG-tab"> <img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/privacy-cloud_04.svg" alt="Privacy Cloud: Analyze" title="Privacy Cloud: Analyze"> </div> </div> </div> </div> </div> </section> <div style="height:30px" aria-hidden="true" class="wp-block-spacer hide-mobile"></div> <section class="wp-block-appsflyer-block-text-image-columns text-image-columns text-image-columns--reverse py-40 py-lg-0"><div class="container"><div class="row align-items-sm-center justify-content-sm-between"><figure class="col-md-6 text-center order-md-1 text-left order-1 text-image-columns__image"><img decoding="async" loading="lazy" title="privacy-cloud_02" alt="" width="577" height="523" class="text-image-columns__layer" src="https://www.appsflyer.com/wp-content/uploads/2021/12/privacy-cloud_02.svg"/></figure><article class="col-md-5 pt-20 order-md-1 text-center text-md-left order-2"><header class="text-image-columns__header"><h2>Give your customers privacy and exceptional experiences</h2></header><div class="text-image-columns__text pt-20"><p>We believe that privacy and customer experience don’t need to be an either or choice. Our mission at AppsFlyer is to introduce a new level of collaboration and interoperability that wasn’t previously possible, allowing you to create exceptional customer experiences without compromising privacy.</p></div><footer class="text-image-columns__buttons pt-3 d-flex justify-content-center justify-content-md-start"><a id="btn_YfFwsn" href="https://www.appsflyer.com/blog/ceo/introducing-appsflyer-privacy-cloud/" target="_self" role="button" data-aft="internal-link" data-aft-block="text-image-columns" class="hero-banner__button mb-20 mb-lg-0 btn btn-text btn-arrow">Read more</a></footer></article></div></div></section> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-maximize-customer-experience-based-on-comprehensive-insights">Maximize customer experience based on comprehensive insights</h2> <p class="has-text-align-center has-mlarge-font-size">AppsFlyer Privacy Cloud adds insights that would otherwise be unavailable. More data sources, enhanced modeling, and advanced analytics, ensure that you always make the best marketing choices for your business.</p> </div></div></section> <section class="wp-block-appsflyer-block-text-items-grid text-items-grid null pt-30 pb-60 pt-md-60 pb-md-60"><div class="container undefined"><div class="row justify-content-center text-center "><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-attribution-and-analytics.svg" width="101" height="101" alt="" title="ico-attribution-and-analytics"/></figure><header class="pt-0 pb-3"><h4>Attribution & analytics</h4></header><div class="text-items-grid__text px-30"><p>Gain visibility into your conversions and analyze every campaign</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-predictive-analytics.svg" width="101" height="101" alt="" title="ico-predictive-analytics"/></figure><header class="pt-0 pb-3"><h4>Predictive analytics</h4></header><div class="text-items-grid__text px-30"><p>Run predictive models to measure bottom line events with early insights</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-incrementality-testing.svg" width="101" height="101" alt="" title="ico-incrementality-testing"/></figure><header class="pt-0 pb-3"><h4>Incrementality</h4></header><div class="text-items-grid__text px-30"><p>Analyze the incremental lift between campaigns run on control and test groups</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-fraud-insights.svg" width="101" height="101" alt="" title="ico-fraud-insights"/></figure><header class="pt-0 pb-3"><h4>Fraud insights</h4></header><div class="text-items-grid__text px-30"><p>Use deep insights to distinguish between real conversions and bots</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-skadnetwork-analytics.svg" width="101" height="101" alt="" title="ico-skadnetwork-analytics"/></figure><header class="pt-0 pb-3"><h4>SKAdNetwork measurement</h4></header><div class="text-items-grid__text px-30"><p>Get visibility into SKAN performance KPIs, including CVR, ROI, CPI, ARPU, ROAS, eCPA</p></div></div></article><article class="text-items-grid__ite col-lg-4 col-sm-6 col-xs-12 py-3 py-sm-20"><div class="text-items-grid__item--holder d-flex flex-column"><figure><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/ico-audience-segmentation.svg" width="101" height="101" alt="" title="ico-audience-segmentation"/></figure><header class="pt-0 pb-3"><h4>Audience segmentation</h4></header><div class="text-items-grid__text px-30"><p>Segment, manage, and amplify audiences while preserving user privacy</p></div></div></article></div></div></section> <section class="wp-block-appsflyer-block-block-text-image-slider text-image-slider section-bg section-bg--no-shape section-bg--blue-dark-1 text-light pt-40 pb-100 pt-md-80"><div class="container"><header class="text-image-slider__header row text-center pb-sm-50"><h2 class="col text-light text-center">Inventing the future:<br>Cryptographic technologies</h2></header><div class="text-image-slider__slider row"><div class="text-image-slider__preloader slider-preloader d-none"><div class="spinner-border text-light" role="status"><span class="sr-only">Loading…</span></div></div><div class="col slider m-auto " id="text-image-slider-Yj4N9" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="text-image-slider__item slider-item"><div class="text-image-slider__item-holder row align-items-center"><div class="col-12 col-md-5 order-1 order-md-0"><h4 class="text-light">AppsFlyer has teamed up with Intel to deliver end-to-end encryption that will power the Privacy Cloud</h4><div class="text-image-slider__item-text text-light"><p><ul> <li>We are working with Intel to leverage their hardware-enhanced crypto acceleration 3rd Generation Xeon platform </li> <li>This partnership will significantly speed up computation and time to market of the Privacy Cloud Privacy-Preserving cryptographic technologies such as Homomorphic encryption (HE) and Private Set Intersection (PSI)</li> </ul></p><a class="btn btn-arrow btn-arrow--white d-inline-block" href="https://www.businesswire.com/news/home/20211207005507/en/AppsFlyer-Teams-Up-With-Intel-to-Introduce-The-AppsFlyer-Privacy-Cloud" target="_blank">Learn more</a></div></div><div class="text-image-slider__item-image col-12 col-sm-8 mx-auto col-md-5 order-0 order-md-1 offset-sm-2 d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/privacy-cloud-tab-2-2.svg" alt="Privacy Cloud: Cryptographic technologies" title="Privacy Cloud: Cryptographic technologies"/></div></div></article></div></div></div></section> <div style="height:60px" aria-hidden="true" class="wp-block-spacer d-sm-none d-md-block"></div> <section class="wp-block-appsflyer-block-section section-block section-block--width-default"><div class="container"><div class="row flex-column flex-nowrap"> <h2 class="wp-block-heading has-text-align-center" id="h-don-t-just-take-our-word-for-it">Don’t just take our word for it</h2> </div></div></section> <div style="height:60px" aria-hidden="true" class="wp-block-spacer"></div> <section class="wp-block-appsflyer-block-testimonials-slider testimonials-slider pb-40 pb-sm-0"><div class="container "><div class="row mx-0 testimonials-slider__slider border-radius position-relative"><div class="testimonials-slider__preloader slider-preloader text-dark d-flex justify-content-center w-100 py-20 px-40"><div class="spinner-border" role="status"><span class="sr-only">Loading…</span></div></div><div class="m-auto col-md-10 slider section-bg section-bg--no-shape section-bg--blue-light-2" id="testimonials-slider-yotVv" data-slides-to-show="1" data-slides-to-show-md="1" data-center-mode="false" data-arrows="true" data-dots="false" data-fade="true" data-equal-height="true" data-infinite="true"><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/Brandplaytika_.svg" alt="" title="Brand=playtika_"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3">“As part of our long partnership, we’re happy to be design partners in this exciting next step for AppsFlyer and our ecosystem. AppsFlyer’s dedication to the highest standard of end user experience and privacy is evident in their work and value proposition. Their data insights and easily configurable data collaboration make it the obvious choice for building this advanced data clean room implementation.” </blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/12/image-1.png" alt="" title="image"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Or Golan<span>Product Manager, Playtika</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/Customer-logo.png" alt="" title="Customer logo"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3">“AppsFlyer’s Privacy Cloud is perfectly integrated with FunPlus’ BI system and runs smoothly every day. With AppsFlyer’s Privacy Cloud, we’re able to get more insights into our campaign’s performance and conduct more precise campaign optimization. We look forward to collaborating further with AppsFlyer on privacy preserving technologies.”</blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/12/sia_wang.jpeg" alt="" title="sia_wang"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Sia Wang<span>Product Manager of Ad Tech, Funplus</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/logo-intel.svg" alt="" title="logo-intel"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3">“Our collaboration with AppsFlyer is a step toward the future of privacy preserving computing. It will enable AppsFlyer’s partners and customers to gain valuable insights while maintaining a very high standard of user privacy.“</blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/12/img-nir-peled.png" alt="" title="img-nir-peled"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Nir Peled<span>GM, Private AI and Analytics, Intel</span></figcaption></cite></footer></div></article><article class="testimonials-slider__item text-secondary slider-item d-flex flex-column pt-30 pb-80 pt-sm-50 pb-sm-30 pb-md-50 px-sm-30 px-md-50"><div class="testimonials-slider__item-holder slider-item__holder d-flex flex-column justify-content-start"><header class="testimonials-slider__item-header d-flex align-items-center justify-content-between"><div class="testimonials-slider__item-image d-flex justify-content-center"><img decoding="async" src="https://www.appsflyer.com/wp-content/uploads/2021/12/playrix_black.svg" alt="" title="playrix_black"/></div></header><div class="testimonials-slider__item-body d-flex flex-column justify-content-start py-20"><blockquote class="testimonials-slider__item-text pt-3">“Using AppsFlyer’s Privacy Cloud, we were able to continue analyzing campaign efficiency on Facebook Ads following the deprecation of their Advanced Mobile Measurement (AMM) program“</blockquote></div><footer class="mt-auto mb-0"><cite class="testimonials-slider__item-footer d-flex align-items-start"><figure class="testimonials-slider__item-footer-credit-image d-flex flex-shrink-0 justify-content-center overflow-hidden mb-20 mb-md-0"><img decoding="async" class="bg-image" src="https://www.appsflyer.com/wp-content/uploads/2021/12/1569146355602.jpeg" alt="" title="1569146355602"/></figure><figcaption class="testimonials-slider__item-footer-credit-name d-flex flex-column has-normal-font-size pl-4">Maxim Kirilenko<span>Chief Business Development Officer, Playrix</span></figcaption></cite></footer></div></article></div></div></div></section> <section class="wp-block-appsflyer-block-section-faq section-faq pb-60 pb-md-120 pt-60 pt-md-150 pt-lg-160"><div class="container"><div class="row col-lg-8 px-0 px-sm-20 m-auto flex-column py-20"><header class="d-flex pb-40 pb-md-80 pb-lg-80 justify-content-center text-center"><h2 tag="h2">Frequently asked questions</h2></header><article class="section-faq__item" id="btn_VVwLnp"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">What is AppsFlyer Privacy Cloud?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">The Privacy Cloud is a safe, controlled environment for brands, partners, and platforms to securely bring their data together for joint analysis based on defined guidelines and configurations. It provides the ability to compute and analyze joint datasets, and derive business insights, without exposing individual user-level data.</p></div></article><article class="section-faq__item" id="btn_oSjffQ"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">What are the key benefits of AppsFlyer Privacy Cloud?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p"><ul> <li>Collaborate with your partners in safe Data Clean Room environments</li> <li>Avoid attribution data blind spots with conversion data and insights that aren’t available from other attribution solutions</li> <li>Enrich your 1st party data with attribution data and complement it with data in the Data Clean Room</li> <li>Gain full control of your data by configuring exactly what is shared within the Privacy Cloud, and defining data aggregation levels, granularity and more</li> <li>Bring your own business logic, or leverage AppsFlyer’s business logic such as Aggregated Advanced Privacy (AAP), lift measurement (incrementality), audience segmentation, mobile fraud, SKAN measurement, predictive analytics and more.</li> <li>Comply with all privacy regulations, policies, and guidelines</li> </ul></p></div></article><article class="section-faq__item" id="btn_F4ZUjB"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">How can meaningful insights be generated when data output is fully aggregated?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Having campaign optimization and retargeting efforts rely on user-level data is no longer a viable solution. It compromises users’ privacy and creates significant data blind spots. Recent privacy changes in the industry have made it very clear: it’s time for a new way forward. Deep campaign insights and great marketing decisions can be made based on aggregated data, as long as the data is: <ul> <li>Accurate</li> <li>Complete</li> <li>Generated from user-level data (that remains within the Data Clean Room)</li> </ul>The Privacy Cloud can help you achieve exactly that. It ingests user-level data, compliments it with other data, and provides you with the comprehensive insights you need, based on your business logic, to grow your business in a privacy-centric way. </p></div></article><article class="section-faq__item" id="btn_6mTS4d"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Is AppsFlyer Privacy Cloud fully compliant with Apple App Store and Google Play policies?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">Yes. The Privacy Cloud is preconfigured based on the privacy guidelines set by the various platforms. These preconfigured settings are constantly being updated as new privacy guidelines are being rolled out by Apple, Google (and/or any other platforms and partners) to make sure you are always aligned with their latest requirements.</p></div></article><article class="section-faq__item" id="btn_zkUyox"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">Are there cases in which user-level data will be shared outside of the Privacy Cloud?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p">If user-level data sharing is allowed (based on the specific partner and platform privacy guidelines, privacy laws applicable to you and user consent) and that’s what you require, then yes, user-level data can still be shared.</p></div></article><article class="section-faq__item" id="btn_2qoqib"><header><h3 class="py-25 pr-30 mb-0" tag="h3" data-aft="question-toggle" data-aft-block="faq">What sets AppsFlyer apart from other Data Clean Room solutions?</h3></header><div class="section-faq__text pr-30 pr-sm-0"><p tag="p"><ol> <li>We are 100% unbiased and independent. The trust we’ve gained as a company over the last decade, and our unbiased, neutral positioning is what helped us build an amazing ecosystem of 90K+ apps and 9,000+ partners.</li> <li>We have developed the Industry’s most advanced and disruptive privacy solutions. We’re defining new ecosystem privacy standards through groundbreaking machine learning technology, scale, and expert execution.</li> <li>Attributing data, analyzing it, enriching it, and generating insights out of it are our expertise. We know how to handle every type of data set, and any use case and edge case, across every channel, platform and campaign.</li> <li>We deliver an extensive stack of Privacy-Preserving Technologies that can be used on top of the Privacy Cloud: Predictive analytics, SKAN measurement, audience segmentation, lift measurement (incrementality), fraud insights, Aggregated Advanced Privacy, and more.</li> <li>We offer flexible and configurable data collaboration that gives you full and continuous control of your data and the business logic running on it.</li> </ol></p></div></article></div></div></section> <section class="cta-banner cta-banner--type-1 text-light pt-70 pt-sm-0 d-flex"> <div class="container"> <div class="row flex-column flex-md-row position-relative mx-auto section-bg section-bg--no-shape section-bg--blue-dark-1 border-radius border-radius--type-2 py-40 overflow-hidden"> <img decoding="async" class="cta-banner__bg bg-image position-absolute" 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