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title="El relanzamiento de Rappi Ads para liderar el retail media en América Latina" data-srcset="https://insiderlatam.com/wp-content/uploads/2024/11/Eduardo-Lopez-Segura-de-Rappi-768x512-1.jpg 768w, https://insiderlatam.com/wp-content/uploads/2024/11/Eduardo-Lopez-Segura-de-Rappi-768x512-1-300x200.jpg 300w, https://insiderlatam.com/wp-content/uploads/2024/11/Eduardo-Lopez-Segura-de-Rappi-768x512-1-150x100.jpg 150w, https://insiderlatam.com/wp-content/uploads/2024/11/Eduardo-Lopez-Segura-de-Rappi-768x512-1-450x300.jpg 450w" data-src="https://insiderlatam.com/wp-content/uploads/2024/11/Eduardo-Lopez-Segura-de-Rappi-768x512-1.jpg" /></a> </div> <div class="heading cf"> <h2 class="post-title"> <a href="https://insiderlatam.com/el-relanzamiento-de-rappi-ads-para-liderar-el-retail-media-en-america-latina/" title="El relanzamiento de Rappi Ads para liderar el retail media en América Latina" rel="bookmark"> El relanzamiento de Rappi Ads para liderar el retail media en América Latina</a> </h2> <a href="https://insiderlatam.com/el-relanzamiento-de-rappi-ads-para-liderar-el-retail-media-en-america-latina/#respond" class="comments"><i class="tsi tsi-comments-o"></i> 0</a> </div> </header> <div class="post-content-wrap"> <div class="post-content cf entry-content content-normal"> <p>Eduardo López Segura, Director Comercial de Rappi Ads para Argentina y Uruguay, dio a conocer las novedades que están implementando para ayudar a las marcas a maximizar el beneficio de sus campañas publicitarias. En el primer trimestre de 2025, realizarán también cambios importantes en la UX de la app. Rappi Ads, la plataforma publicitaria de la compañía de delivery, está en una etapa de relanzamiento que busca impulsar de manera significativa el crecimiento de sus marcas y socios comerciales. Se trata de un nuevo enfoque que maximiza el impacto y la efectividad de las campañas publicitarias. Así lo afirmó Eduardo…</p> <div><a href="https://insiderlatam.com/el-relanzamiento-de-rappi-ads-para-liderar-el-retail-media-en-america-latina/" class="ts-button read-more-btn">Más Info</a></div> </div> </div> </article> </div> </div> </section> </div> </div> <div class="elementor-element elementor-element-78a981b3 elementor-widget elementor-widget-wp-widget-text" data-id="78a981b3" data-element_type="widget" data-widget_type="wp-widget-text.default"> <div class="elementor-widget-container"> <div class="widget widget_text"> <div class="textwidget"><div class="block-head block-head-d is-left term-color-120"> <h4 class="heading">CAMPAÑAS</h4> </div> </div> </div> </div> </div> <div class="elementor-element elementor-element-386184d elementor-widget elementor-widget-shortcode" data-id="386184d" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"> <div class="yotu-playlist yotuwp yotu-limit-min 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<span class="sbi-screenreader">🎙️ Branding, Marketing y el equilibrio perfec</span> <svg style="color: rgba(255,255,255,1)" class="svg-inline--fa fa-play fa-w-14 sbi_playbtn" aria-label="Play" aria-hidden="true" data-fa-processed="" data-prefix="fa" data-icon="play" role="presentation" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M424.4 214.7L72.4 6.6C43.8-10.3 0 6.1 0 47.9V464c0 37.5 40.7 60.1 72.4 41.3l352-208c31.4-18.5 31.5-64.1 0-82.6z"></path></svg> <img decoding="async" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. En el nuevo episodio de Masters of Marketing Latam, el videopodcast de @mma.latam en alianza con Insider Latam. Manuel Coulomb, Head of Marketing de José Cuervo, nos comparte su visión sobre la importancia del branding en un mundo cada vez más digital. 🤝✨ Descubre cómo Jose Cuervo esta icónica y querida marca mexicana logra mantenerse vigente mientras conecta profundamente con sus consumidores, sin perder su esencia. 💡🍹 👉 ¿Cómo las marcas pueden adaptarse a la era digital sin dejar de ser auténticas? 👉 ¿Qué papel juega el branding en el éxito de las empresas ? 🎧 ¡No te pierdas este videopodcast! 🌟 Encuentra la nota completa junto al videopodcast en nuestra web y descubre el futuro del marketing. 🚀 #MastersOfMarketing #InsiderLatam #JoseCuervo #MarketingDigital #Branding #Innovación" data-src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://insiderlatam.com/wp-content/plugins/instagram-feed/img/placeholder.png" alt="🎙️ Branding, Marketing y el equilibrio perfecto entre tradición e innovación. En el nuevo episodio de Masters of Marketing Latam, el videopodcast de @mma.latam en alianza con Insider Latam. 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} else if (/Edge/.test(ua)) { return "Edge"; } else if (android && /Silk\//.test(ua)) { return "Silk"; } else if (/Chrome/.test(ua)) { return "Chrome"; } else if (/Firefox/.test(ua)) { return "Firefox"; } else if (android) { return "AOSP"; } else if (/MSIE|Trident/.test(ua)) { return "IE"; } else if (/Safari\//.test(ua)) { return "Safari"; } else if (/AppleWebKit/.test(ua)) { return "WebKit"; } return ""; } function _detectBrowserVersion(ua, browser) { if (browser === "Opera") { return /Opera Mini/.test(ua) ? _getVersion(ua, "Opera Mini/") : / OPR/.test(ua) ? _getVersion(ua, " OPR/") : _getVersion(ua, " OPT/"); } else if (browser === "Chrome for iOS") { return _getVersion(ua, "CriOS/"); } else if (browser === "Edge") { return _getVersion(ua, "Edge/"); } else if (browser === "Chrome") { return _getVersion(ua, "Chrome/"); } else if (browser === "Firefox") { return _getVersion(ua, "Firefox/"); } else if (browser === "Silk") { return _getVersion(ua, "Silk/"); } else if (browser === "AOSP") { return _getVersion(ua, "Version/"); } else if (browser === "IE") { return /IEMobile/.test(ua) ? _getVersion(ua, "IEMobile/") : /MSIE/.test(ua) ? _getVersion(ua, "MSIE ") : _getVersion(ua, "rv:"); } else if (browser === "Safari") { return _getVersion(ua, "Version/"); } else if (browser === "WebKit") { return _getVersion(ua, "WebKit/"); } return "0.0.0"; } function _getVersion(ua, token) { try { return _normalizeSemverString(ua.split(token)[1].trim().split(/[^\w\.]/)[0]); } catch (o_O) { } return "0.0.0"; } function _normalizeSemverString(version) { const ary = version.split(/[\._]/); return (parseInt(ary[0], 10) || 0) + "." + (parseInt(ary[1], 10) || 0) + "." + (parseInt(ary[2], 10) || 0); } function _isWebView(ua, os, browser, version, options) { switch (os + browser) { case "iOSSafari": return false; case "iOSWebKit": return _isWebView_iOS(options); case "AndroidAOSP": return false; case "AndroidChrome": return parseFloat(version) >= 42 ? /; wv/.test(ua) : /\d{2}\.0\.0/.test(version) ? true : _isWebView_Android(options); } return false; } function _isWebView_iOS(options) { const document = (window["document"] || {}); if ("WEB_VIEW" in options) { return options["WEB_VIEW"]; } return !("fullscreenEnabled" in document || "webkitFullscreenEnabled" in document || false); } function _isWebView_Android(options) { if ("WEB_VIEW" in options) { return options["WEB_VIEW"]; } return !("requestFileSystem" in window || "webkitRequestFileSystem" in window || false); } const options = {}, nav = window.navigator || {}, ua = nav.userAgent || "", os = _detectOS(ua), browser = _detectBrowser(ua), browserVersion = _detectBrowserVersion(ua, browser); isWebView = _isWebView(ua, os, browser, browserVersion, options); } return isWebView; } function isAllowedWebViewForUserAgent(provider) { const facebookAllowedWebViews = [ 'Instagram', 'FBAV', 'FBAN' ]; let whitelist = []; if (provider && provider === 'facebook') { whitelist = facebookAllowedWebViews; } const nav = window.navigator || {}, ua = nav.userAgent || ""; if (whitelist.length && ua.match(new RegExp(whitelist.join('|')))) { return true; } return false; } function disableButtonInWebView(providerButtonElement) { if (providerButtonElement) { providerButtonElement.classList.add('nsl-disabled-provider'); providerButtonElement.setAttribute('href', '#'); providerButtonElement.addEventListener('pointerdown', (e) => { if (!window._nslWebViewNoticeElement) { window._nslWebViewNoticeElement = document.createElement('div'); window._nslWebViewNoticeElement.id = "nsl-notices-fallback"; window._nslWebViewNoticeElement.addEventListener('pointerdown', function (e) { this.parentNode.removeChild(this); window._nslWebViewNoticeElement = null; }); const webviewNoticeHTML = '<div class="error"><p>' + scriptOptions._localizedStrings.webview_notification_text + '</p></div>'; window._nslWebViewNoticeElement.insertAdjacentHTML("afterbegin", webviewNoticeHTML); document.body.appendChild(window._nslWebViewNoticeElement); } }); } } window._nslDOMReady(function () { window.nslRedirect = function (url) { if (scriptOptions._redirectOverlay) { const overlay = document.createElement('div'); overlay.id = "nsl-redirect-overlay"; let overlayHTML = ''; const overlayContainer = "<div id='nsl-redirect-overlay-container'>", overlayContainerClose = "</div>", overlaySpinner = "<div id='nsl-redirect-overlay-spinner'></div>", overlayTitle = "<p id='nsl-redirect-overlay-title'>" + scriptOptions._localizedStrings.redirect_overlay_title + "</p>", overlayText = "<p id='nsl-redirect-overlay-text'>" + scriptOptions._localizedStrings.redirect_overlay_text + "</p>"; switch (scriptOptions._redirectOverlay) { case "overlay-only": break; case "overlay-with-spinner": overlayHTML = overlayContainer + overlaySpinner + overlayContainerClose; break; default: overlayHTML = overlayContainer + overlaySpinner + overlayTitle + overlayText + overlayContainerClose; break; } overlay.insertAdjacentHTML("afterbegin", overlayHTML); document.body.appendChild(overlay); } window.location = url; }; let targetWindow = scriptOptions._targetWindow || 'prefer-popup', lastPopup = false; document.addEventListener('click', function (e) { if (e.target) { const buttonLinkElement = e.target.closest('a[data-plugin="nsl"][data-action="connect"]') || e.target.closest('a[data-plugin="nsl"][data-action="link"]'); if (buttonLinkElement) { if (lastPopup && !lastPopup.closed) { e.preventDefault(); lastPopup.focus(); } else { let href = buttonLinkElement.href, success = false; if (href.indexOf('?') !== -1) { href += '&'; } else { href += '?'; } const redirectTo = buttonLinkElement.dataset.redirect; if (redirectTo === 'current') { href += 'redirect=' + encodeURIComponent(window.location.href) + '&'; } else if (redirectTo && redirectTo !== '') { href += 'redirect=' + encodeURIComponent(redirectTo) + '&'; } if (targetWindow !== 'prefer-same-window' && checkWebView()) { targetWindow = 'prefer-same-window'; } if (targetWindow === 'prefer-popup') { lastPopup = NSLPopup(href + 'display=popup', 'nsl-social-connect', buttonLinkElement.dataset.popupwidth, buttonLinkElement.dataset.popupheight); if (lastPopup) { success = true; e.preventDefault(); } } else if (targetWindow === 'prefer-new-tab') { const newTab = window.open(href + 'display=popup', '_blank'); if (newTab) { if (window.focus) { newTab.focus(); } success = true; window._nslHasOpenedPopup = true; e.preventDefault(); } } if (!success) { window.location = href; e.preventDefault(); } } } } }); let buttonCountChanged = false; const googleLoginButtons = document.querySelectorAll(' a[data-plugin="nsl"][data-provider="google"]'); if (googleLoginButtons.length && checkWebView()) { googleLoginButtons.forEach(function (googleLoginButton) { if (scriptOptions._unsupportedWebviewBehavior === 'disable-button') { disableButtonInWebView(googleLoginButton); } else { googleLoginButton.remove(); buttonCountChanged = true; } }); } const facebookLoginButtons = document.querySelectorAll(' a[data-plugin="nsl"][data-provider="facebook"]'); if (facebookLoginButtons.length && checkWebView() && /Android/.test(window.navigator.userAgent) && !isAllowedWebViewForUserAgent('facebook')) { facebookLoginButtons.forEach(function (facebookLoginButton) { if (scriptOptions._unsupportedWebviewBehavior === 'disable-button') { disableButtonInWebView(facebookLoginButton); } else { facebookLoginButton.remove(); buttonCountChanged = true; } }); } const separators = document.querySelectorAll('div.nsl-separator'); if (buttonCountChanged && separators.length) { separators.forEach(function (separator) { const separatorParentNode = separator.parentNode; if (separatorParentNode) { const separatorButtonContainer = separatorParentNode.querySelector('div.nsl-container-buttons'); if (separatorButtonContainer && !separatorButtonContainer.hasChildNodes()) { separator.remove(); } } }) } });})();</script> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/assets/owl.carousel.min.css" integrity="sha256-UhQQ4fxEeABh4JrcmAJ1+16id/1dnlOEVCFOxDef9Lw=" crossorigin="anonymous" /> <script src="https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/owl.carousel.min.js" integrity="sha256-pTxD+DSzIwmwhOqTFN+DB+nHjO4iAsbgfyFq5K5bcE0=" crossorigin="anonymous"></script> <script> jQuery(document).ready(function(){ jQuery(".owl-carousel").owlCarousel({ loop:true, margin:0, nav:true, autoplay:true, autoplayTimeout:3000, autoplayHoverPause:true, responsiveClass:true, responsive:{ 0:{ items:1, nav:true }, 600:{ items:1, nav:true }, 1000:{ items:1, nav:true } } }); }); </script> </body> </html>