CINXE.COM

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class="container breadcrumb--dark pl-md-0"> <ul class="breadcrumb"><li><a href="https://www.eventbrite.com/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/organizer/">Organizer</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.com/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Why Immersive Experience Events Are Selling More Tickets</span></li></ul></div> <div class="article-hero container hero--tips-green"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.com/blog/category/event-marketing/" class="badge badge--tips-green">Event Marketing</a> <div class="read-time color-primary"> 10 min read </div> <h1 class="header header-4 color-primary"> Why Immersive Experience Events Are Selling More Tickets </h1> <div class="date color-primary"> <a href="https://www.eventbrite.com/blog/author/josh-krissansen/" class="color-primary"> by Josh Krissansen </a> <span class="dot"></span> <span>May 21 2024</span> </div> <a href="https://www.eventbrite.com/blog/event-type/corporate-event/" class="tag tag--popular mb-2">Corporate event</a><a href="https://www.eventbrite.com/blog/content-format/guide/" class="tag tag--popular mb-2">Guide</a><a href="https://www.eventbrite.com/blog/event-format/online-event/" class="tag tag--popular mb-2">Online event</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <picture > <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-768x432.webp 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> <img class="img-fluid jfei-enhanced" src="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-768x432.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image5-min-3-768x432.png 768w" sizes="( min-width: 1140px ) 50vw, ( min-width: 992px ) 50vw, ( min-width: 769px ) 100vw, ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" /> </picture> </div> </div> </div> <main id="post-single" class="block-post read-progress-article" role="main" aria-label="Content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p></p> <div class="wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained"> <p>It’s official: Immersive, experimental, and interactive events are in. </p> <p>But audiences don’t want boring; they want <em>fabulous</em>. If you believe setting up a few lousy props will qualify as ‘fully immersive,’ think again.<br><br>To make a dent in this space, you must analyze and use what the best immersive experiences have in common. And that’s just what we’ve done.</p> <p>Now, you’re probably thinking: ‘Eventbrite, how did you get so event-<em>wise</em>’? While flattered, we can’t take all the credit. </p> <p>The truth is, we got the inside goss on immersive experiences from the experts. We surveyed awesome event organizers and attendees across the globe and put our findings into the <a href="https://www.eventbrite.com/l/event-trends/" target="_blank" rel="noreferrer noopener">TRNDS 2024</a> report. </p> <p>In this article, we’ll show you how to create a fully immersive experience for attendees, plus some incredible real-world examples and ideas to inspire your next immersive event. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image4-min-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="guy in a night club" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424466"> </picture><figcaption class="wp-element-caption"><strong>Viceroy</strong> / Audio / San Francisco, CA</figcaption> </figure> <h2 class="wp-block-heading">Okay, but what <em>is</em> an immersive experience? </h2> <p>An immersive experience is an out-of-this-world encounter that fully engages all five senses. It’s the ultimate form of ‘world-building’ that blurs the line between fiction and reality.</p> <p>Immersive experiences typically use: </p> <ul class="wp-block-list"> <li><strong>Advanced technology: </strong>Incorporate devices like virtual reality or augmented reality </li> <li><strong>Interactive storytelling techniques: </strong>Use live performers or actors to draw audiences into the experience</li> <li><strong>Multi-sensory stimulation:</strong> Use sights, sounds, smells, and touch to make the experience feel more realistic </li> </ul> <p>Immersive experiences are becoming increasingly popular with event organizers because guests want much more than a stock-standard agenda. </p> <p>You need to create more than just a beautiful experience; rather, you need to create a <em>collective </em>experience that allows attendees to fully let go and temporarily leave <a href="https://www.researchgate.net/publication/341317320_The_Why_What_and_How_of_Immersive_Experience" target="_blank" rel="noreferrer noopener">‘their physical self</a>.’ </p> <p>Event organizers can build a wonderful experience using immersive art technology. For instance, artificial technologies are now used in educational events, like seminars, to promote <a href="https://www.semanticscholar.org/reader/f85c1b081ef893efc3c7546223b42f4d54027ff0" target="_blank" rel="noreferrer noopener">immersive learning</a>, and nightlife events are also jumping onto the virtual reality experience bandwagon. </p> <p>But how do you offer attendees a ‘fully immersive’ event? Well, it really comes down to your <a href="https://www.eventbrite.com/blog/ultimate-event-planning-checklist/" target="_blank" rel="noreferrer noopener">event planning</a>, venue design, and use of technology. </p> <h3 class="wp-block-heading">What makes an event a truly immersive experience?</h3> <p>A big mistake event organizers make is using the phrase ‘fully immersive experience’ in their event description to attract potential attendees when they’re not prepared to deliver on the promise.</p> <p>If attendees arrive at your ‘fully immersive event’ only to find a few interactive elements, they’ll be disappointed. </p> <p><strong>Fully immersive experiences: </strong></p> <ul class="wp-block-list"> <li>Leverage spatial awareness technology and track participants’ movement to allow for dynamic interactions within the space </li> <li>Offer personalized journeys where attendees’ actions and choices shape the outcome of the experience</li> </ul> <p>Let’s take a closer look to understand what an immersive experience is, and is not.</p> <h3 class="wp-block-heading">A truly immersive experience: Do’s and dont’s</h3> <p>A great example of a fully immersive event is the international <a href="https://www.instagram.com/vangogh.experience/?hl=en" target="_blank" rel="noopener">Van Gogh immersive exhibit</a>. </p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/C5Yr5AWqq5y/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C5Yr5AWqq5y/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C5Yr5AWqq5y/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Van Gogh Expo (@vangogh.experience)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <p>The event takes the <a href="https://www.tandfonline.com/doi/full/10.1080/0144929X.2023.2183054" target="_blank" rel="noreferrer noopener">spatial immersion element of a museum</a> (low lighting and separation from the outside world) and amplifies it to an extraordinary level by:  </p> <p>✅ Pairing large screen projections with synchronized sound effects to create a multi-sensory experience </p> <p>✅ Incorporating 3D elements to encourage audience participation </p> <p>✅ Using dynamic lighting and set design to match different art pieces’ vibe, such as in the ‘starry night’ room where yellow lights make audiences feel they’re part of the painting</p> <p>On the other hand, a not-so-great example of an immersive experience is the recent ‘<a href="https://www.hollywoodreporter.com/news/general-news/willy-wonka-disaster-fan-event-interview-1235838211/" target="_blank" rel="noreferrer noopener">Wonka disaster</a>.’ </p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Wonka Glasgow Experience is a Mess 😳" width="500" height="281" src="https://www.youtube.com/embed/gCIdmFcTnqk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <p>The event promised attendees an enchanting journey into the world of chocolate but instead offered: </p> <p>❌ No cohesive narrative, with actors performing awkwardly from incoherent, AI-written scripts    </p> <p>❌ No elaborate set decorations, lighting, or costume design that would help attendees feel ‘lost in the experience’’ </p> <p>❌ No separation from the ‘real world,’ with distractions like overflowing garbage cans and maintenance gear visible to all attendees </p> <p>While the Wonka experience is an extreme case, it highlights the problem with advertising an event that fails to deliver. </p> <p>Sub-par immersive events tend to introduce interactive features but fail to maintain consistent immersion throughout the entire event. So, although they still offer attendees <em>moments</em> of escapism, their lack of continuity doesn’t quite hit the mark of what an immersive experience should offer.</p> <p>The best place to look for inspiration when it comes to creating <em>fully</em> immersive events is other event organizers testing the boundaries of reality. </p> <h2 class="wp-block-heading">How real event organizers make their events immersive</h2> <p>There are some truly outstanding <a href="https://www.eventbrite.com/blog/pop-up-events/" target="_blank" rel="noreferrer noopener">pop-up immersive experiences</a> in the US — one being <a href="https://www.refinery29.com/en-us/29rooms" target="_blank" rel="noreferrer noopener">Experiential at Refinery 29</a>. </p> <p>“We set out to create a physical manifestation of our brand — reflecting the topics our audience cares about most, our commitment to celebrating diverse creative voices, and the engagement we strive to ignite with brands and our audience.” </p> <p>— <a href="https://www.linkedin.com/in/albie-alexander-hueston" target="_blank" rel="noreferrer noopener">Albie Hueston</a> (Experiential at <a href="https://www.refinery29.com/en-us" target="_blank" rel="noreferrer noopener">Refinery 29</a>).</p> <p>Let’s look at some of the best immersive experiences and see what they can teach us about creating life-changing events. </p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/Cy4oY6wMLct/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/Cy4oY6wMLct/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/Cy4oY6wMLct/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Uncover More (@uncovermore)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading">The Balloon Museum </h3> <p><a href="https://balloonmuseum.world/lets-fly/" target="_blank" rel="noreferrer noopener">The Balloon Museum</a> turns attention to detail into an art form. Every space and element in the room is deliberately crafted to evoke specific emotions and transport attendees to another world. </p> <p>For instance, the <a href="https://www.instagram.com/p/C2XQ4egIa8E/?hl=en" target="_blank" rel="noreferrer noopener">Karina Smigla-Bobinski ‘Hyperstudio’</a> installation features white walls from top to bottom and a floating balloon hanging in the middle of the room with pencil ends protruding from all sides — like a spiky moon. </p> <p>Smigla-Bobinski encourages attendees to push, touch, and play with the ball and leave their mark on the walls around them. </p> <p>💡<strong>Pro tip:</strong> The top lesson from The Balloon Museum is the importance of using a set and interactive elements at your event. Don’t be afraid to cover your space from floor to ceiling with interactive features that help build atmosphere and add to the emotional experience you’re creating.  </p> <blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/C5yfsdEOqEn/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C5yfsdEOqEn/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewbox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C5yfsdEOqEn/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by INTER_ (@inter__iam)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script> <h3 class="wp-block-heading">Inter_</h3> <p><a href="https://www.interiam.co/" target="_blank" rel="noreferrer noopener">Inter_</a> is an interactive art experience in New York City that feels like a trippy portal into a world of neon lights and holographic images. It offers attendees a multi-sensory experience, paying particular attention to smell, taste, and touch. </p> <p>Attendees can jump into puddles of light and watch them ripple like they would in real life or run their hands over interactive screens to make light particles scatter.<br></p> <p>But what makes Inter_ one of the best immersive experiences we’ve seen is their strategic use of lighting. It would be easy for Inter_ to rely on their special effects to create an immersive experience, but instead, they use <a href="https://www.interaction-design.org/literature/topics/color-theory#:~:text=Color%20theory%20is%20a%20concept,feelings%2C%20moods%2C%20and%20reactions." target="_blank" rel="noreferrer noopener">color theory</a> to make each exhibit <em>feel</em> different. </p> <p>For instance, their <a href="https://www.instagram.com/p/C5BS1I6OKaa/" target="_blank" rel="noreferrer noopener">‘meditation room’</a> is left in complete darkness, except for a soft red hue, which has an eerily hypnotic effect.</p> <p>💡<strong>Pro tip</strong>: A standout strategy from Inter_ is how they create premium immersive experiences for VIP ticket buyers. For example, for their ‘High Vibrations’ adult-only event, a VIP ticket unlocks exclusive attractions on the day, such as their ‘terpene aroma testing.’ </p> <p>If you want to replicate this strategy, with Eventbrite you can easily create different event ticket types and pricing tiers, such as early-bird and VIP tickets. </p> <div class="wp-block-group article-cta is-layout-flow wp-block-group-is-layout-flow" style="padding-top:32px;padding-bottom:32px"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:525px"> <h4 class="wp-block-heading has-text-color has-medium-font-size" id="apply-these-insights-to-your-next-event" style="color:#1e0a3c;font-style:normal;font-weight:600;line-height:1.4">Learn more about Eventbrite ticket tiers </h4> <div class="wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="wp-block-button has-custom-font-size is-style-fill" style="font-size:14px"><a class="wp-block-button__link has-text-color has-background wp-element-button" href="https://www.eventbrite.com/l/sell-tickets/" style="border-radius:4px;color:#13002d;background-color:#fc86bc;padding-top:7px;padding-right:19px;padding-bottom:7px;padding-left:19px" target="_blank" rel="noreferrer noopener">Click here</a></div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:302px"> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.webp 500w, 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src="https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-preview-29x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-300x167.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-500x278.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-540x300.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-600x333.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-720x400.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-768x426.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-960x533.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-1140x633.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min-1536x853.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2016/08/image3-min.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="A well-attended event" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-420929"> </picture> </figure></div> </div> </div> <h3 class="wp-block-heading">SuperFun Land</h3> <p>Have you ever wondered what it’d be like to live inside a Kaleidoscope? Well, you can find out more about it by visiting <a href="https://www.superfunland.com/" target="_blank" rel="noreferrer noopener">Super Funland</a>. </p> <p>All the independent spaces at Super Funland beg attendees to <em>let go</em> and fully embrace their inner ‘super freak.’ </p> <p>From the ‘fortune teller siren’ carnival game that reacts when attendees insert their hand into the machine to the free-use stripper pole and 4D immersive ‘tunnel of love’ joyride, everything in Super Funland targets the attendees’ senses and creates an ‘untamed’ atmosphere. </p> <p>There are so many things that Super Funland does exceptionally well to draw attendees into their world of depravity. But the one that stands out the most is their use of performative art. </p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="Superfunland" width="500" height="281" src="https://www.youtube.com/embed/3Vr4aGT5Jac?start=1&feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <p>We aren’t just referring to the seductive acrobats (although they’re breathtaking). Every team member fully embodies the theme, from their carnival costume to their demeanor; each team member adds another layer of realism to the experience.</p> <p>💡<strong>Pro tip</strong>: Check out Super Funland’s Instagram to inspire you on how to use <a href="https://www.eventbrite.com/blog/experiential-marketing-definition-ds00/" target="_blank" rel="noreferrer noopener">experiential marketing</a> to sell your immersive experience to new attendees. </p> <p>Super Funland encourages audiences to promote their brand for them on Instagram and TikTok. Their approach centers around creating raunchy and memorable attractions that attendees are eager to plaster all over their socials, resulting in more engagement and brand awareness by various audiences. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image3-min-2.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="art canvas set up on stage" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424462"> </picture><figcaption class="wp-element-caption"><strong>Art Battle International</strong> / Art Battle SF / Great Northern, SF </figcaption> </figure> <h2 class="wp-block-heading">Immersive experience examples and ideas you can borrow for your next event </h2> <p>Now we’ve answered the question of ‘what is an immersive experience’ and looked at what the best immersive experiences offer, it’s time to move on to the main event: creating the best immersive experiences the world has ever seen. </p> <p>Here are some immersive experience examples and ideas to get you started. </p> <h3 class="wp-block-heading">‘The night I went insane’: An immersive art experience </h3> <p><strong>Effort:</strong> 🏋️ 🏋️ 🏋️<br><strong>Cost:</strong> 💰💰<br><strong>Fun factor:</strong> 🥳 🥳 🥳</p> <p>For your next event, turn the <em>horrifying</em> ‘tunnel of terror’ from Willy Wonka into a disturbing and engaging pop-up immersive art experience.</p> <figure class="wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper"> <iframe title="The Tunnel of Terror | Willy Wonka and the Chocolate Factory (HDR)" width="500" height="281" src="https://www.youtube.com/embed/g00z7Qv6FGc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe> </div></figure> <p>Set up your venue to look like the inside of a dingy insane asylum, with treatment and patient rooms, low-hanging flickering lights, and green, slimy walls that morph and move when touched.  </p> <p>Put up medicine cabinets, and screen a holographic projection of a doctor prescribing attendees ‘happy pills’ and then reveal that — whoops — they’re actually poison. </p> <p>In one of the treatment rooms, dress performance artists as nurses who tend to ‘patients’ by cradling them like babies and feeding them bright, glow-in-the-dark yellow goo. Use flashing red lights to create the illusion of danger, and use interactive technology so that when attendees touch certain objects, they’ll hear the sound of a baby crying. </p> <p>💡<strong>Pro tip</strong>: To make this event even spookier, choose a venue with a creepy history, like <a href="https://www.eventbrite.com/o/grip-gateway-regional-investigations-of-paranormal-67469985853" target="_blank" rel="noreferrer noopener">GRIP</a> does with their <a href="https://www.eventbrite.com/e/paranormal-investigation-at-the-bluff-grange-in-millstadt-tickets-835252150667?aff=ebdsoporgprofile" target="_blank" rel="noreferrer noopener">paranormal events</a>. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image6-min-1.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="people dressed as mermaids" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424474"> </picture><figcaption class="wp-element-caption"><strong>Dead Man’s Luau</strong> / Wes Chiller / Los Angeles, CA</figcaption> </figure> <h3 class="wp-block-heading">‘Out of this world’: An immersive space journey </h3> <p><strong>Effort:</strong> 🏋️ 🏋️ 🏋️<br><strong>Cost:</strong> 💰💰💰<br><strong>Fun factor:</strong> 🥳 🥳 🥳</p> <p>What if instead of taking attendees to a new world, you take them to another planet? </p> <p>Create a narrative-driven immersive experience where attendees become part of a secret space mission set up by the government to find a new planet called ‘Doom’ and save the human race. </p> <p>To really sell the experience, set up your venue as a sequence of events. </p> <p>Here’s what we mean: In the first exhibit, actors playing ‘government officials’ strap attendees into a make-shift ‘rocket ship’ (aka a row of old plane seats) while warning them of the dangers to come. </p> <p>As the rocket ship takes off, project stars on the walls and floors, put a cloud of smoke underneath attendees’ feet at ‘take off,’ and use visual effects to make it seem like the rocket ship is flying through space at high speed. </p> <p>The story will continue to evolve with every new interactive space attendees enter. For instance, you could build an anti-gravity space where attendees encounter a ‘live alien’ who reveals that planet ‘Doom’ is not what it seems. </p> <p>💡<strong>Pro tip</strong>: Look into <a href="https://www.eventbrite.com/o/angry-fish-theatre-11088184749" target="_blank" rel="noreferrer noopener">Angry Fish Theatre</a>’s <a href="https://www.eventbrite.com/e/the-waiting-room-immersive-ai-experience-previews-tickets-866621206357?aff=ebdsoporgprofile&_gl=1*87k239*_up*MQ..*_ga*NjU4NzkwNDA5LjE3MTQxNjE5NTc.*_ga_TQVES5V6SH*MTcxNDE2MTk1Ni4xLjAuMTcxNDE2MTk1Ni4wLjAuMA.." target="_blank" rel="noreferrer noopener">The Waiting Room</a> event and how they utilize generative AI to create immersive projections and enhance the realism of their event. </p> <h3 class="wp-block-heading">‘Go, my little spider-monkey’: A digital experience </h3> <p><strong>Effort:</strong> 🏋️ 🏋️ <br><strong>Cost:</strong> 💰💰<br><strong>Fun factor:</strong> 🥳 🥳 🥳</p> <p>The best immersive experiences open attendees’ eyes to new perspectives. So a digital experience that puts attendees in a monkey’s mind inside a magical forest would be an <em>absolute</em> hit.  </p> <p>To do this, hire an indoor venue and create an audio-guided journey through the jungle. If you need help nailing the vibe, just imagine Avatar but narrated by David Attenborough. </p> <p>Rent a wind and rain machine to mimic the jungle’s changing weather, and set up different interactive spaces around the venue, such as a pond where attendees can try and catch a holographic fish with their bare hands.</p> <p><a href="https://www.eventbrite.com/o/temple-sf-60191853073" target="_blank" rel="noreferrer noopener">Temple SF</a>’s <a href="https://www.eventbrite.com/e/immersive-ocean-flow-tickets-651208220317?aff=ebdsoporgprofile&_gl=1*1jglxh*_up*MQ..*_ga*MTA3NjM0NzU1OS4xNzE0MTYyMzk2*_ga_TQVES5V6SH*MTcxNDE2MjM5NS4xLjAuMTcxNDE2MjM5NS4wLjAuMA.." target="_blank" rel="noreferrer noopener">Immersive Ocean Flow</a> event is an excellent example of using projections to give attendees an out-of-body experience. </p> <p>Don’t be afraid to let your imagination run wild with the features inside the magical jungle. You could have a 4D unicorn run around the venue and place ‘pig-ferns’ (a plant that snorts when attendees touch it) on the floor.  </p> <p>💡<strong>Pro tip</strong>: For the more daring event organizers who want to take this immersive experience one step further, invest in an elevated platform and allow your monkey attendees to ‘take to the treetops.’ </p> <p></p> <figure id="w-100" class="wp-block-image jfei-enhanced-group wp-block-image size-full size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image2-min-2.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="person juggling balls in cemetery" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424458"> </picture><figcaption class="wp-element-caption"><strong>Greenwood Cemetery</strong> / Nightfall / Brooklyn, NY</figcaption> </figure> <h3 class="wp-block-heading">‘Welcome to the tribe’: A collective experience </h3> <p><strong>Effort:</strong> 🏋️ 🏋️ <br><strong>Cost:</strong> 💰💰<br><strong>Fun factor:</strong> 🥳 🥳 </p> <p>All the best immersive experiences feel like a fever dream, pushing attendees to question their sense of reality, memory, and logic. </p> <p>Tap into attendees’ primal instincts by stripping them of their ‘modern ideologies’ and sending them back to the stone age. Invite attendees to dress in caveman costumes. You can also set up a raging bonfire in the middle of your venue (if it’s outdoors) and cover the entire floor with sand. </p> <p>Then, collaborate with a local band and ask them to dress in lion heads and play tribal chants on peculiar instruments, like a drum made of human skulls. </p> <p>During your event, use a blowhorn to introduce the ‘tribe leader’ (a paid actor) and have him explain to attendees that to make it into the tribe, they must survive a day and a night in the middle of the desert. </p> <p>Use a flashing sign to encourage attendees to lie in the sand around them. This is when the event gets interesting. </p> <p>Set up a projector screen on the roof to look like the ‘sky in the desert’ with a harsh spotlight mimicking the blazing hot sun. Once they lie down, use a crane to slowly inch the projector screen closer to them, turning up the heat in the room as you do. </p> <p>The combination of the droning sounds, the rising heat of the ‘sun,’ and the feeling of sand between their toes and fingers will make attendees lose control over their spatial awareness and create the illusion that they’re in the desert.</p> <p>💡<strong>Pro tip</strong>: Set up a bar in the venue where bartenders only communicate in grunts and gestures and serve drinks in coconuts and cups carved out of stone. </p> <p>Remember that immersive experiences are meant to be experimental — so don’t limit yourself to the bounds of the ‘ordinary world.’ Flex your creative muscles and think up an entirely new reality that will leave attendees truly spellbound. </p> <p></p> <figure class="wp-block-image jfei-enhanced-group wp-block-image size-full w-100 size-full"> <picture> <source class="jfei-enhanced" type="image/webp" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.webp 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-300x169.webp 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-500x281.webp 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-540x304.webp 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-600x338.webp 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-720x405.webp 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-768x432.webp 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-960x540.webp 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-1140x642.webp 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-1536x864.webp 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2.webp 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw"></source> <img src="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png" alturl="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2.png" srcset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-preview-30x16.png 1999w" altset="https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-300x169.png 300w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-500x281.png 500w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-540x304.png 540w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-600x338.png 600w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-720x405.png 720w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-768x432.png 768w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-960x540.png 960w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-1140x642.png 1140w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2-1536x864.png 1536w, https://www.eventbrite.com/blog/wp-content/uploads/2020/02/image1-min-2.png 1999w" sizes="( min-width: 1140px ) min( 100vw, 700px ), ( min-width: 992px ) min( 100vw, 700px ), ( min-width: 769px ) min( 100vw, 700px ), ( min-width: 576px ) 100vw, ( min-width: 360px ) 100vw, 100vw" alt="rainbow lights in dark nightclub" width="100%" loading="lazy" decoding="async" class="jfei-enhanced jfei-blur jfei-preview jfei-image-424453"> </picture><figcaption class="wp-element-caption"><strong>Nonsense ALT</strong> / 80s Dance Party / Atlanta, GA</figcaption> </figure> <h2 class="wp-block-heading">Are you ready to create an immersive experience? </h2> <p>The best immersive experiences build a<em> whole new world</em> for attendees and give them an emotional and physical experience they’ll remember for the rest of their lives. </p> <p>Are you prepared to become the event magician your attendees need you to be? If so, then you’re ready to become an Eventbrite organizer.</p> <p>Allow us to help you perfect your social media marketing, offer seamless (and secure) checkouts, and provide better live streaming to more immersive experiences. </p> <p></p> </div> </body></html> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="width: 100%;"> <div class="wp-block-eventbrite-quattr-related-posts add-spacing"> <h5>Related Posts</h5> <ul class="quattr-related-links"> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/pop-up-events/">Pop Up Events Ideas</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/plan-a-green-event-ds00/">Ultimate Guide to Sustainable Event Planning</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/ds00-how-to-create-your-own-event-supernova-part-one/">Event Supernova Creation Tips</a></li> <li class="quattr-related"><a href="https://www.eventbrite.com/blog/ds00-meet-our-new-logo/">Meet Our New Look</a></li> </ul> </div> </div><div class="essb_break_scroll"></div></main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Join the Eventbrite community today </h4>    <a role="button" href="https://www.eventbrite.com/l/planning-an-event/" class="button button__core color_grey-000-text text-nowrap mb-2 "> Plan your event <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.com/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> <img class="img-fluid" loading="lazy" src="https://www.eventbrite.com/blog/wp-content/uploads/2022/04/052019_Helado-Negro_The-Chapel_San-Francisco-CA-USA_034-2-scaled.jpg" alt="cta image"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="17181" data-post-url="https://www.eventbrite.com/blog/immersive-experiences-events-ds00/" data-post-title="Why Immersive Experience Events Are Selling More Tickets" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="17181" data-post-url="https://www.eventbrite.com/blog/immersive-experiences-events-ds00/" data-post-title="Why Immersive Experience Events Are Selling More Tickets" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1473166671 print-no" id="essb_displayed_shortcode_1473166671" data-essb-postid="17181" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.com/blog/immersive-experiences-events-ds00/" data-essb-twitter-url="https://www.eventbrite.com/blog/immersive-experiences-events-ds00/" data-essb-instance="1473166671"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/immersive-experiences-events-ds00/&t=Why+Immersive+Experience+Events+Are+Selling+More+Tickets" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.com/blog/immersive-experiences-events-ds00/&t=Why+Immersive+Experience+Events+Are+Selling+More+Tickets','facebook','1473166671'); 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Embracing the digital nomad lifestyle, Josh traverses the globe in search of new experiences and inspiration. 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